KR101719398B1 - System for advertisement base on keyword search and method using the same - Google Patents

System for advertisement base on keyword search and method using the same Download PDF

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Publication number
KR101719398B1
KR101719398B1 KR1020140118713A KR20140118713A KR101719398B1 KR 101719398 B1 KR101719398 B1 KR 101719398B1 KR 1020140118713 A KR1020140118713 A KR 1020140118713A KR 20140118713 A KR20140118713 A KR 20140118713A KR 101719398 B1 KR101719398 B1 KR 101719398B1
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South Korea
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advertisement
search
mobile communication
communication terminal
server
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KR1020140118713A
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Korean (ko)
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KR20150111811A (en
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김준모
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김준모
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Priority to PCT/KR2015/004494 priority patent/WO2016035970A1/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

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Abstract

An advertisement system using a search keyword and an advertisement method using the same are disclosed. The advertisement system using the search keyword provides an information search service and includes a search server for extracting information content matched with a search keyword; An advertisement server for extracting advertisement contents matched with the search keyword; A mobile communication terminal for receiving the search keyword and transmitting the search keyword to the search server and the advertisement server to display the information content and the advertisement content separately; And a wired / wireless communication network for connecting the search server, the advertisement server, and the mobile communication terminal to a wired / wireless network. Accordingly, the advertisement effect can be enhanced by performing the online advertisement according to the search keyword. In addition, according to the embodiment of the present invention, the information contents and the advertisement contents searched by the search keyword are provided from different operating companies, and displayed separately, thereby providing diversity of advertisement service provision. Thus maximizing advertising efficiency

Description

[0001] The present invention relates to an advertisement system using a search keyword,

The present invention relates to an advertisement system using a search keyword and an advertisement method using the same, and more particularly, to an advertisement system using a search keyword that provides an online advertisement based on an information search service using search keywords, and an advertisement method using the same.

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BACKGROUND ART [0002] With the recent development of information communication technology, development of information providing technology for providing information on various fields via a remote data communication network in real time based on a plurality of users through at least one host server is actively under development. Recently, information retrieval technology is being developed to provide more accurate retrieval information to subscribers more quickly and to more easily access to surrounding technology and subscribers' tastes and preferences, and various various contents and application services Development is being done.

In this regard, Korean Patent Application No. 10-2001-0081887 'An advertisement method in an online service by an advertisement of a user and an online advertisement system therefor' allows the user to view an advertisement selected by himself / herself.

Meanwhile, advertisers offer advertisements in various forms to attract consumers. An advertisement is a piece of information designed to be used in whole or in part by a user (e.g., a particular consumer). Advertisements can be provided as online advertising, which is an electronic form, due to the development of information and communication technologies. These online ads have an advertisement form on a page (hereinafter, referred to as a 'web page') driven by an internet web browser, and online advertisements presented as a search result may be applicable. For example, as shown in FIG. 1 (b), when a search word is input to a web page connected to a portal site server such as Naver, next, and Google, online ads matching the search word are received from the portal site server, ) Web page.

As described above, since the present online advertisement form displays the information contents and the online advertisements provided by the portal site server together on the web page installed on the smart phone or the PC, there is a problem that the variety of the subject providing the advertisement is limited . That is, since online advertisements can be provided only from the operators of the portal site server, there is a problem that various online advertising services can not be provided from other companies.

Korean Patent Application No. 10-2001-0081887 'Advertising method in an online service by advertisement of a user and online advertisement system therefor'

In order to solve the above-described problems, the present invention provides an online advertisement including a search keyword and a banner. In addition, the technical problem of the present invention is to provide an online advertisement . And a method of displaying the retrieved information contents such as a search keyword and a banner and an advertisement content on a mobile communication terminal

An advertising system using a search keyword, which is an embodiment of the present invention, includes: a search server that provides an information search service and extracts information content matched with a search keyword; An advertisement server for extracting advertisement contents matched with the search keyword; A mobile communication terminal for receiving a search keyword and transmitting the search keyword to the portal site server and the advertisement server, and separately displaying information contents received from the portal site server and advertisement contents received from the advertisement server; And a wired / wireless communication network for connecting the portal site server, the advertisement server, and the mobile communication terminal to a wired / wireless network; .

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The mobile communication terminal may further include: an input unit for receiving the search keyword from a user; A data transmission / reception processing unit for transmitting the search keyword to the portal site server and the advertisement server, receiving the information content from the portal site server and receiving the advertisement content from the advertisement server; An information advertisement window generation unit for generating an information advertisement window in which an information area for displaying the information content and an advertisement area for displaying the advertisement content are separately allocated; And a display unit for displaying the information advertisement window.

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The information advertisement window generation unit generates an information advertisement window including a web page in which the information content is displayed and an advertisement area inserted in the web page and displaying the advertisement content, And can be displayed separately in different areas within the web page.

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The information advertisement window may include an address display area for displaying a web address of the portal site server; An advertisement area for displaying advertisement contents received from the advertisement server; And an information area for displaying information contents received from the portal site server; . ≪ / RTI >

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The information advertisement window generation unit generates an information advertisement window including a web page displaying the information content and an advertisement page having a separate advertisement area displayed separately from the web page, To be displayed on a separate and distinct advertisement page other than the inside of the advertisement page.
In addition, the mobile communication terminal receives a search keyword from a user through a web page driven by the Internet web browser, and grasps at least one of the type of the internet web browser, the user location, and the version of the internet web browser, A first option transmission unit for transmitting the advertisement information to the advertisement server; . ≪ / RTI >

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The advertisement server may search for advertisement contents matched with the search keyword, extract advertisement contents provided by the manufacturer of the Internet web browser from which the search keyword is input, and transmit the extracted advertisement contents to the mobile communication terminal .

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The mobile communication terminal may further include a second option transmission unit for receiving at least one of a name of the manufacturer of the mobile communication terminal and a model name of the mobile communication terminal and transmitting the identification to the advertisement server; . ≪ / RTI >

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After retrieving the advertisement contents matching the search keyword, the advertisement contents provided by the manufacturer of the mobile communication terminal can be extracted from the retrieved advertisement contents and transmitted to the mobile communication terminal.
The mobile communication terminal may further include a second option transmission unit for receiving at least one of the name of the manufacturer of the mobile communication terminal and the model name of the mobile communication terminal and transmitting the identification to the advertisement server; . ≪ / RTI >
Meanwhile, an advertisement method using a search keyword, which is an embodiment of the present invention, includes a first step of inputting a search keyword by a mobile communication terminal; A second step of extracting information content matched with the search keyword by the search server; A third step of extracting advertisement contents matching the search keyword by the advertisement server; And a fourth step wherein the information content and the advertisement content are displayed in different areas within the search site by the mobile communication terminal.
And wherein in the fourth step, the advertisement content is displayed in a separate area without invading the area of the information content in the search site.

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According to an embodiment of the present invention, an advertisement effect can be enhanced by performing an online advertisement according to a search keyword. Further, according to the embodiment of the present invention, the information contents and the advertisement contents retrieved by the search keyword are received from different operating companies, and displayed separately, thereby providing a diversity of advertisement service provision. Thus maximizing advertising efficiency

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FIG. 1 is a diagram illustrating a conventional online advertisement form.
2 is a configuration diagram of an online advertisement system according to an embodiment of the present invention;
3 illustrates an ad content database in accordance with an embodiment of the present invention.
4 is a block diagram of a web and an APP, a PC, or a mobile communication terminal according to an embodiment of the present invention;
FIG. 5 is a block diagram illustrating an example of an embodiment of the present invention.
FIG. 6 shows that the advertisement area is displayed through comparison with the existing method and the present invention.
FIG. 7 is a diagram showing a web browser (or a mobile browser) and a mobile communication terminal displaying separate advertisement pages according to an embodiment of the present invention;
FIG. 8 illustrates a method of matching an advertisement using a transparent layer in a keyword search window according to a method added to the present invention.
9 is a diagram showing a manner in which search keywords are copied in a transparent layer;
FIG. 10 is a diagram illustrating a procedure for matching a search keyword with an advertisement in a method using a transparent layer; FIG.
Fig. 11 is a diagram showing the types of keywords that can be extracted or a transparent layer can be used. Fig.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order to explain the present invention in detail so that those skilled in the art can easily carry out the present invention. . Other objects, features, and operational advantages of the present invention, including its effects and advantages, will become more apparent from the description of the preferred embodiments. It should be noted that the same reference numerals are used to denote the same or similar components in the drawings.

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1 is a diagram illustrating a conventional online advertisement form.

3 is a block diagram of an advertisement content database according to an exemplary embodiment of the present invention. FIG. 4 is a block diagram of an advertisement content database according to an exemplary embodiment of the present invention. Or a mobile communication terminal.

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FIG. 5 is a diagram showing an area for displaying keywords converted from or extracted from keywords in the address window according to an embodiment of the present invention. FIG. Fig.

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FIG. 7 is a diagram illustrating a web browser (or a mobile browser) and a mobile communication terminal displaying separate advertisement pages separated from the web browser (or mobile browser) according to an embodiment of the present invention. And a method for matching an advertisement using a transparent layer in a keyword search window.

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FIG. 9 is a diagram illustrating a manner in which search keywords are copied in a transparent layer, and FIG. 10 is a diagram illustrating a procedure of matching a search keyword with an advertisement in a method using a transparent layer.

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FIG. 11 shows the types of keywords in which a specific keyword can be extracted or a transparent layer can be used.

Referring to FIG. 2, the online advertisement system of the present invention includes a wired / wireless communication network 300, a search server 200, an advertisement server 100, and a mobile communication terminal 400.
The wired / wireless communication network 300 connects the search server 200, the advertisement server 100, and the mobile communication terminal 400 via a wired / wireless network. That is, the wired / wireless communication network 300 is a communication network that enables data communication between the mobile communication terminal 400 and the search server 200, or communication between the mobile communication terminal 400 and the advertisement server 100.
The wired / wireless communication network 300 may be implemented as a wired / wireless mobile communication network or a network communication network. For example, the mobile communication terminal 400 and the search server 200 can communicate with each other through a third generation (3G), a fourth (3G), or a third (3G) mobile communication system including a base transceiver station (BTS) and a mobile switching center (MSC) 4G; 4Generation) and the like can be used to transmit and receive advertisements and related information. Or a wired network communication network, and related information can be transmitted and received through an Internet communication network according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

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The search server 200 provides an information search service and extracts information content matched with a search keyword. The search server 200 is a web information server providing a variety of information such as Naver, Daum, Google, Yahoo, etc., and is an information providing server that provides a website that is first displayed when a web browser is connected to the Internet. In addition to the information search service, the search server 200 provides a service such as a community that the user can periodically use. The portal site server searches information contents matched according to search keywords on a number of webs (WEBs) existing in the network or by using a separate information DB, and extracts information contents matching the search keywords. The extracted information content is transmitted to the mobile communication terminal 400. For reference, information content can be made up of various types of content, including news content, audio and images,

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Video content, web address content, and so on.

The advertisement server 100 extracts advertisement contents matching the search keyword. To this end, the advertisement server 100 includes an advertisement content database (not shown). Although not shown, the advertisement server 100 includes a wired / wireless communication module (not shown) capable of communicating with the wired / wireless communication network 300 to receive a search keyword from the mobile communication terminal 400, To the communication terminal (400).

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An advertisement content database (not shown) is a database in which advertisement contents are allocated and stored for each search keyword.

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For reference, the web browser represented in this document includes a mobile browser, which is generally referred to as a web page or a mobile page.

For example, FIG. 3 shows an example of an advertisement content database. In FIG. 3, an advertisement content is stored for each keyword, and an advertiser is registered for each advertisement content. For example, when receiving 'mobile phone' as a search keyword, the advertisement server 100 transmits the first advertisement content, the second advertisement content, the third advertisement content, and the fourth advertisement content allocated to the search keyword of 'mobile phone' Or a part thereof to the mobile communication terminal 400.

For reference, the advertisement contents database includes a hard disk drive, an SSD drive, a flash memory, a CF card, an SD card (Secure Digital card), an SM card (Smart Media Card), an MMC card (Multi-Media Card), a Memory Stick, or the like, or may be provided in a separate server.

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The mobile communication terminal 400 receives the search keyword and transmits the search keyword to the search server 200 and the advertisement server 100. The mobile communication terminal 400 transmits the information content received from the search server 200 and the advertisement content received from the advertisement server 100 Respectively.

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Here, the mobile communication terminal 400 refers to a mobile terminal such as a mobile phone such as a smart phone.

The mobile communication terminal 400 displays the advertisement content separately from the display of the information content when displaying the information content matching the search keyword.

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The mobile communication terminal 400 includes a data transmission / reception unit 411, an input unit 430, a display unit 440, and an information advertisement window generation unit 420. In addition, it further includes the sensory processing unit 420 including the microphone 421, the speaker 422, the flash 423, and the camera 424, the first option transmitting unit 460, and the second option transmitting unit 470 The first option transmission unit 450 and the second option transmission unit 460 will be described later.

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The data transmission / reception processing unit 410 includes an RF module and the like, and is associated with the data processing module 412.

The data transmission / reception processing unit 411 performs a wireless communication function with the wired / wireless communication network 300. The data transmission / reception processing unit 410 includes an RF transmitter (not shown) for up-converting and amplifying the frequency of a transmitted signal, an RF receiver (not shown) for low-noise amplifying the received signal and down-converting the frequency.

The data processing module 412 demodulates and decodes the received signal to extract the data packet or modulates and encodes the data packet to be transmitted and converts the data packet into a signal. To this end, the data processing module 412 may include a modem and a CODEC.

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Here, the codec may include a data codec for processing data and an audio codec for processing a voice packet to output an analog signal of a voice form.

The sensory processing unit 420 reproduces the voice analog signal output from the audio codec through the speaker 422 or converts the voice analog signal input from the microphone 421 into data form and outputs the converted voice analog signal to the audio codec of the data processing module 412 And performs the function of transmitting. The microphone 421 is a means for receiving a user's voice and the speaker 422 outputs a voice signal provided by the audio processing unit 420. [

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The display unit 440 displays the information advertisement window generated by the information advertisement window generating unit 420. In the information advertisement window, the information contents received by the search server 200 and the information contents received by the advertisement server 100 are separately located.

The input unit 401 receives a search keyword from a user. The input unit 401 provides an input interface window for receiving input of search keywords input from a user. The input unit 401 can be input through a keypad having a key or a combination of numbers, or can be input through various input means such as a touch input through a touch screen panel.

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The information advertisement window generation unit 420 generates an information advertisement window in which an information area for displaying the information content and an advertisement area for displaying the advertisement content are separately allocated.

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Receives the information content from the search server 200 according to the search keyword, receives the advertisement content from the advertisement server 100, and generates the information advertisement window to be displayed on the display unit 440.

The information advertisement window type generated by the information advertisement window generation unit 420 can be formed in two ways.

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One approach is to create an information advertisement window with a single web page and allocate the information content and advertisement content to be displayed in different areas within the web page. That is, an information advertisement window including a web browser in which information content is displayed and an advertisement area inserted in the web browser and displaying the advertisement content is generated, and the information content and the advertisement content are stored in different areas To be displayed separately.

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For example, when the information advertisement window is implemented as a single web page, as shown in FIG. 5 (b), the information advertisement window includes an address display area 11 for displaying the web address of the search server 200, An advertisement area 12 for displaying the advertisement contents received from the advertisement server 100 and an information area 13 for displaying the information contents received from the search server 200.

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As shown in FIG. 5 (a), when 'One Piece' is inputted into a search window of a web page, a search keyword 'One Piece' is inputted to the search server 200 And the advertisement server 100 to receive the information content and the advertisement content each having the keyword 'one piece'. The information advertisement window generating unit 420 generates the advertisement area between the address display area 11 and the information area 13 when generating the web page as shown in FIG. 12). ≪ / RTI > For reference, web page driven source driven by Internet web browser such as explorer, safari, chrome, etc. is implemented as open source, and it is possible to change the existing web page creation source, The information area can be located. Therefore, only the web page is displayed on the display unit 440 of the mobile communication terminal 400, and the advertisement contents received from the advertisement server 100 can be distinguished and displayed inside the web page.

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Meanwhile, another method of creating an information advertisement window includes generating an information advertisement window including a web page and an advertisement page having a separate advertisement area displayed separately from the web page, displaying the information content on the web page, And to display the advertisement content on the advertisement page.

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In FIG. 6, a specific part at the time of retrieval is changed to a retrieval word, and the corresponding part can be interpreted to expose the corresponding retrieval advertisement.

For example, as shown in FIG. 7 (a), when 'One Piece' is inputted in a search window of a web page, the mobile communication terminal 400 searches the portal site server 200 and the advertisement Server 100 to receive information content and advertisement content each having a keyword 'one piece'. 7B, the information advertisement window generating unit 430 includes a web page 30 having an information area in which information contents are displayed on the display display unit 440 of the mobile communication terminal 400, The advertisement page 40 having the advertisement area separated from the web page 30 and displaying the advertisement content can be separately displayed. Therefore, in addition to the web page on which the information content is displayed, the advertisement page 40 on which the advertisement content is displayed may be separately displayed separately from the inside of the web page, on the display unit 440 of the mobile communication terminal 400.

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For reference, the advertisement content displayed in the advertisement area 12 of FIG. 5 (b) or displayed on the advertisement page 40 of FIG. 7 (b) may be displayed as the advertisement content itself. Or if the user clicks on the ad content, it may be displayed as the ad link content to go to the relevant site. That is, when a user selects a presented advertisement (e.g., by "clicking " the advertisement), the web page displayed on the mobile communication terminal 400 is generally located at another location (e.g., another specific web page) Can be moved.

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As described above, the mobile communication terminal 400 transmits the inputted search keyword to the advertisement server 100, and the advertisement server 100 extracts the advertisement content matched with the search keyword and transmits the extracted advertisement content to the mobile communication terminal 400, Lt; / RTI > However, rather than extracting the advertisement content matched with the search keyword and transmitting it to the mobile communication terminal 400, it may be more efficient to transmit the advertisement content considering the user taste of the mobile communication terminal 400.

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For this, the advertisement contents can be extracted considering various advertisement extraction options. The manufacturer of the web browser used in the search or the manufacturer of the mobile communication terminal 400 on which the web browser is installed can be used as an advertisement extraction option to extract the advertisement contents .

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An example in which the manufacturer of the web browser used in the search is implemented as an advertisement extraction option will be described. As shown in FIG. 4, the mobile communication terminal 400 receives a search keyword from a user through a web page driven by the Internet browser, and the type of the Internet web browser to which the search keyword is input. A user location, and a version of an Internet web browser, and transmits the first option transmission unit 450 to the advertisement server 100.

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For example, if the Internet web browser on the mobile communication terminal 400 is an Internet explorer produced by a manufacturer called Microsoft (MS), the first option transmission unit 450 transmits the web And transmits to the advertisement server 100 the fact that the browser is Internet exploitation. For reference, there are various methods for identifying the manufacturer of the Internet web browser. For example, since each web browser has its own information, it can grasp the unique information of the web browser and identify the manufacturer of the internet web browser .

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After receiving the type of web browser, the advertisement server 100 searches the advertisement content matched with the search keyword, extracts the advertisement content related to the type of the internet web browser from the searched advertisement content, . The relevance to the type of Internet browser is related to the manufacturer of the Internet browser and the version of the Internet browser. For example, when a search keyword 'mobile phone' is input through the Internet Explorer of Microsoft Corporation, the mobile communication terminal 400 transmits a search keyword 'mobile phone' and a type of an Internet web browser such as 'Internet Explorer' And the advertisement server 100 that has received the content extracts the first, second, third, and fourth advertisement contents related to 'mobile phone' in the advertisement content database of FIG. Then, among the first, second, third, and fourth advertisement contents, the first advertisement content and the third advertisement content, which are advertisement contents to be advertised by Microsoft Corporation that produced 'Internet Explorer', are extracted and transmitted to the mobile communication terminal 400, Lt; / RTI >

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This is because when the Internet web browser installed in the mobile communication terminal 400 is an Internet explorer manufactured by a manufacturer called Microsoft, the user of the mobile communication terminal 400 prefers a manufacturer of Microsoft You can see. It does not use other web browsers such as Google Chrome or Sapphire Fox, which is more interested in products made by Microsoft than Google. Therefore, it is more effective to provide the advertisement contents related to the company to the user. Therefore, the advertisement contents of the company are extracted and transmitted to the mobile communication terminal 400.

An example in which the manufacturer of the mobile communication terminal 400 equipped with a web browser is implemented as an advertisement extraction option will be described. The mobile communication terminal 400 includes a second option transmission unit 460 for receiving at least one of the name of the manufacturer of the mobile communication terminal 400 and the model name of the mobile communication terminal and transmitting the identification information to the advertisement server 100 can do.

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For example, when the mobile communication terminal 400 used by the user is a mobile phone manufactured by a manufacturer named 'Samsung', the second option transmission unit 460 transmits the fact that the manufacturer of the mobile communication terminal 400 is 'Samsung' To the advertisement server (100). For example, since the mobile communication terminal 400 stores unique identification information including the manufacturer in the memory, the second option transmission The terminal 460 can identify the manufacturer of the mobile communication terminal 400.

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The advertisement server 100 receiving the manufacturer name of the mobile communication terminal 400 searches the advertisement content matched with the search keyword and then selects the advertisement content provided by the manufacturer of the mobile communication terminal 400 among the searched advertisement contents And transmits it to the mobile communication terminal 400.

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For example, when a search keyword 'mobile phone' is inputted through a browser displayed on the mobile communication terminal 400 of 'Samsung', the mobile communication terminal 400 displays a search keyword 'mobile phone' The advertisement server 100 transmits the manufacturer of the communication terminal 400 and the advertisement server 100 extracts the first, second, third, and fourth advertisement contents related to the 'mobile phone' from the advertisement content database of FIG. Then, among the first, second, third and fourth advertisement contents, the second advertisement contents and the fourth advertisement contents, which are the advertisement contents to be advertised by the 'Samsung' which produced the mobile communication terminal 400, .

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In the case where the mobile communication terminal 400 is a Samsung product, the user of the mobile communication terminal 400 may prefer Samsung's manufacturer. In other words, they are more interested in Samsung products than products made by companies such as Apple, LG, and Pantech. Accordingly, it is more effective to provide the advertisement contents related to Samsung to the user, so that the advertisement contents of Samsung are extracted and transmitted to the mobile communication terminal 400.

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8 is a diagram illustrating a method of using a transparent layer in a search window (collectively referring to the fact that a keyword is viewed and copied through a search window or a transparent search window that is duplicated) instead of extracting keywords from a specific area of the address window at the time of search A plurality of search windows are created, and when a user inputs a keyword into the search window, the keyword is copied to the transparent layer or written twice so that the keyword can be generated to match the advertisement. At this time, if there is an advertisement matched to the advertisement server, the keyword is exposed, and if the advertisement is not matched, an arbitrary designated advertisement can be exposed.

A transparency layer is created 1000 in the form of a smart phone, a PC, or an APP, and a transparent layer is created 1000. When a user searches for a keyword 1100, The advertisement in the advertisement server 100 becomes a matching (1300).

At this time, if the advertisement server matches the advertisement, the keyword is exposed. If the advertisement is not matched, the advertisement may not be exposed or any designated advertisement may be exposed.

FIG. 9 shows a case where a transparent layer is created and a keyword 'search' is input. When a user inputs 'search' as a keyword, a transparent layer copies or views the keyword to be separately matched to an advertisement server .

FIG. 10 is a flowchart illustrating a method of generating a transparent layer (a double search window) and sequentially displaying a keyword when the keyword is copied to match the advertisement and display the advertisement.

FIG. 11 shows that the main search window of a browser and a smart phone are sorted according to the type in which specific keywords are extracted or a transparent layer can be used.

It can also be used on a typical PC. At this time, the mobile communication terminal can be used as a PC or a notebook.

This can be similarly applied to the model name of the mobile communication terminal.

On the other hand, the operator of the advertisement server 100 receives the advertisement cost of the online advertisement from the advertiser. A part of the advertisement money may be accumulated in the form of points or cash in the form of a reward to the user who browses the advertisement through the mobile communication terminal 400. Through this accumulation, the user actively participates in the search using the advertisement server 100, thereby maximizing the advertisement effect, thereby allowing more advertisers to be recruited.

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The embodiment of the present invention described above selects and presents the most preferable example among the various examples that can be easily understood by those skilled in the art. The technical idea of the present invention is not limited or limited only by this embodiment Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.

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Figure 12 shows yet another embodiment. Figure 12 shows that when using other apps, the user had to close the existing app and rerun the search, which made the user cumbersome and time consuming.

In the present invention, a search window can be provided on the current screen so that a search can be performed immediately when there is a need for search.

This search can also be done in a sliding fashion or in a touch fashion.

100: Ad server 200: Search server
300: wired / wireless communication network 400: mobile communication terminal

Claims (10)

A search server that provides an information search service and extracts information content matched with a search keyword;
An advertisement server for extracting advertisement contents matched with the search keyword;
A mobile communication terminal for receiving the search keyword and transmitting the search keyword to the search server and the advertisement server to display the information content and the advertisement content separately; And
And a wired / wireless communication network for connecting the search server, the advertisement server, and the mobile communication terminal to a wired / wireless network,
The mobile communication terminal includes:
The search keyword is input through a web page driven by an internet web browser, and the search keyword is recognized as any one or more of the type of the internet web browser, the location of the user, and the version of the internet web browser, To the first option transmission unit; Lt; / RTI >
The advertisement server includes:
Extracting the advertisement content provided by the manufacturer of the Internet web browser to which the search keyword is input from among the searched advertisement contents, and transmitting the extracted advertisement content to the mobile communication terminal after searching the advertisement content matched with the search keyword,
The mobile communication terminal includes:
And a second option transmission unit for receiving at least one of a name of the manufacturer of the mobile communication terminal and a model name of the mobile communication terminal and transmitting the identification to the advertisement server,
The advertisement server includes:
And if it is determined that the input search keyword is a keyword associated with the portable terminal, extracting the advertisement content related to the internet web browser or the manufacturer of the mobile communication terminal among the searched advertisement contents and extracting it to the mobile communication terminal The advertisement system using the search keyword is used. The method according to claim 1,
The mobile communication terminal includes:
An input unit for inputting the search keyword;
A data transmission / reception processing unit transmitting the search keyword to the search server and the advertisement server, receiving the information content from the search server and receiving the advertisement content from the advertisement server;
An information advertisement window generating unit for generating an information advertisement window in which an information region for displaying the information content and an advertisement region for displaying the advertisement content are separately allocated; And a display unit for displaying the information advertisement window. 3. The method of claim 2,
Wherein the information advertisement window generation unit comprises:
Generating an information advertisement window including a web page in which the information content is displayed and an advertisement area inserted in the web page and displaying the advertisement content, the information content and the advertisement content are displayed in the web page And displaying the selected keyword in a different area. The method of claim 3,
The information advertisement window includes:
An address display area for displaying a web address of the search server; The advertisement system further comprising: 3. The method of claim 2,
Wherein the information advertisement window generation unit comprises:
Generating an information advertisement window including a web page on which the information content is displayed and an advertisement page having a separate advertisement area displayed separately from the web page so that the advertisement content is displayed in a separate And displays the advertisement keyword on the advertisement page. delete delete delete A first step of inputting a search keyword by a mobile communication terminal;
A second step of extracting information content matched with the search keyword by the search server;
A third step of extracting advertisement contents matching the search keyword by an advertisement server; And
And displaying the information contents and the advertisement contents in different areas in the search site by the mobile communication terminal,
The mobile communication terminal includes:
The search keyword is input through a web page driven by an internet web browser, and the search keyword is recognized as any one or more of the type of the internet web browser, the location of the user, and the version of the internet web browser, To the first option transmission unit; Lt; / RTI >
The advertisement server includes:
Extracting the advertisement content provided by the manufacturer of the Internet web browser to which the search keyword is input from among the searched advertisement contents, and transmitting the extracted advertisement content to the mobile communication terminal after searching the advertisement content matched with the search keyword,
The mobile communication terminal includes:
And a second option transmission unit for receiving at least one of a name of the manufacturer of the mobile communication terminal and a model name of the mobile communication terminal and transmitting the identification to the advertisement server,
The advertisement server includes:
And if it is determined that the input search keyword is a keyword associated with the portable terminal, extracting the advertisement content related to the internet web browser or the manufacturer of the mobile communication terminal among the searched advertisement contents and extracting it to the mobile communication terminal The advertisement method using the search keyword. 10. The method of claim 9,
In the fourth step,
Wherein the advertisement content is displayed in a separate area without invading the area of the information content in the search site.
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