KR101403043B1 - Apparatus for Online advertisement system - Google Patents

Abstract

In an embodiment of the present invention, an online advertising system comprises: a portal server for providing an information search service and extracting information content matched to a search keyword; an advertising server for extracting advertising content matched to the search keyword; a mobile communication terminal for receiving the search keyword, transmitting the received search keyword to the portal server and the advertising server, and individually displaying the information content received from the portal server and the advertising content received from the advertising server; and a wired and wireless communication network for connecting the portal server, the advertising server, and the mobile communication terminal over the wired and wireless network. According to the embodiment of the present invention, advertising effects can be improved by performing online advertising according to search keywords. Also, according to the embodiment of the present invention, various advertising services can be provided by receiving, from different operators, information content and advertising content searched according to search keywords and individually displaying the information content and the advertisement. As a result, advertising efficiency can be maximized.

Description

Apparatus for online advertisement system

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an online advertisement system, and more particularly, to an online advertisement system that performs online advertisement based on a search keyword.

BACKGROUND ART [0002] With the recent development of information and communication technology, development of information providing technology for providing information on various fields via a remote data communication network to a plurality of subscribers through at least one host server is actively under way. Recently, information retrieval technology is being developed to provide more accurate retrieval information to subscribers more quickly and to more easily access to surrounding technology and subscribers' tastes and preferences, and various various contents and application services Development is being done.

Meanwhile, advertisers offer advertisements in various forms to attract consumers. An advertisement is a piece of information designed to be used in whole or in part by a user (e.g., a particular consumer). Advertisements can be provided as online advertising, which is an electronic form, due to the development of information and communication technologies. These online ads have an advertisement form on a page (hereinafter, referred to as a 'web page') driven by an internet web browser, and online advertisements presented as a search result may be applicable. For example, as shown in FIG. 1 (b), when a search word is input to a web page connected to a portal site server such as Naver, next, and Google, online ads matching the search word are received from the portal site server, ) Web page.

As described above, since the present online advertisement form displays the information contents and the online advertisements provided by the portal site server together on the web page installed on the smart phone or the PC, there is a problem that the variety of the subject providing the advertisement is limited . That is, since online advertisements can be provided only from the operators of the portal site server, there is a problem that various online advertising services can not be provided from other companies.

Korean Patent Publication No. 10-2013-0111071

SUMMARY OF THE INVENTION The present invention is directed to providing online advertisements based on search keywords. Also, the technical problem of the present invention is to receive online advertisement from various advertisement operators. The present invention also provides a method of displaying information contents and advertisement contents retrieved by a search keyword on a mobile communication terminal.

An online advertisement system, which is an embodiment of the present invention, includes: a portal site server for providing an information search service and extracting information content matched with a search keyword; An advertisement server for extracting advertisement contents matched with the search keyword; A mobile communication terminal for receiving a search keyword and transmitting the search keyword to the portal site server and the advertisement server, and separately displaying information contents received from the portal site server and advertisement contents received from the advertisement server; And a wired / wireless communication network for connecting the portal site server, the advertisement server, and the mobile communication terminal to a wired / wireless network; .

The mobile communication terminal includes: an input unit for receiving the search keyword from a user; A data transmission / reception processing unit for transmitting the search keyword to the portal site server and the advertisement server, receiving the information content from the portal site server and receiving the advertisement content from the advertisement server; An information advertisement window generation unit for generating an information advertisement window in which an information area for displaying the information content and an advertisement area for displaying the advertisement content are separately allocated; And a display unit for displaying the information advertisement window; .

Wherein the information advertisement window generation unit generates an information advertisement window including a web page in which the information content is displayed and an advertisement area inserted in the web page and displaying the advertisement content, So that they are displayed separately in different areas within the page.

The information advertisement window includes an address display area for displaying a web address of the portal site server; An advertisement area for displaying advertisement contents received from the advertisement server; And an information area for displaying information contents received from the portal site server; .

Wherein the information advertisement window generation unit generates an information advertisement window including a web page on which the information content is displayed and an advertisement page having a separate advertisement area displayed separately from the web page, So that it is displayed on separate separate advertisement pages other than the inside.

The mobile communication terminal receives a search keyword from a user through a web page driven by the Internet web browser, grasps at least one of the type of the internet web browser, the user location, and the version of the internet web browser, A first option transmission unit for transmitting the first option to the advertisement server; .

The advertisement server retrieves the advertisement content matched with the search keyword, extracts the advertisement content provided by the manufacturer of the Internet web browser from which the search keyword is input, and transmits the extracted advertisement content to the mobile communication terminal.

 The mobile communication terminal includes a second option transmission unit for receiving at least one of the name of the manufacturer of the mobile communication terminal and the model name of the mobile communication terminal and transmitting the identification to the advertisement server; .

Retrieves the advertisement content matched with the search keyword, extracts the advertisement content provided by the manufacturer of the mobile communication terminal from the retrieved advertisement contents, and transmits the extracted advertisement content to the mobile communication terminal.

According to an embodiment of the present invention, an advertisement effect can be enhanced by performing an online advertisement according to a search keyword. Further, according to the embodiment of the present invention, the information contents and the advertisement contents retrieved by the search keyword are received from different operating companies, and displayed separately, thereby providing a diversity of advertisement service provision. Therefore, the efficiency of the advertisement can be maximized.

FIG. 1 is a diagram illustrating a conventional online advertisement form.
2 is a configuration diagram of an online advertisement system according to an embodiment of the present invention;
3 illustrates an ad content database in accordance with an embodiment of the present invention.
4 is a block diagram of a configuration of a mobile communication terminal according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a mobile communication terminal displaying information contents and advertisement contents in a single web page according to an embodiment of the present invention; FIG.
6 is a diagram illustrating a mobile communication terminal displaying a web page and separate advertisement pages separated according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order to explain the present invention in detail so that those skilled in the art can easily carry out the present invention. . Other objects, features, and operational advantages of the present invention, including its effects and advantages, will become more apparent from the description of the preferred embodiments. It should be noted that the same reference numerals are used to denote the same or similar components in the drawings.

FIG. 2 is a configuration diagram of an online advertisement system according to an embodiment of the present invention. FIG. 3 is a diagram illustrating an advertisement content database according to an embodiment of the present invention. FIG. Fig.

2, the online advertisement system of the present invention includes a wired / wireless communication network 300, a portal site server 200, an advertisement server 100, and a mobile communication terminal 400.

The wired / wireless communication network 300 connects the portal site server 200, the advertisement server 100, and the mobile communication terminal 400 through a wired / wireless network. That is, the wired / wireless communication network 300 is a communication network that enables data communication between the mobile communication terminal 400 and the portal site server 200, or communication between the mobile communication terminal 400 and the advertisement server 100. The wired / wireless communication network 300 may be implemented as a wired / wireless mobile communication network or a network communication network. For example, the mobile communication terminal 400 and the portal site server 200 are connected to each other through a third generation (3G) system, a fourth generation (3G) system, and the like, each of which is composed of a base transceiver station (BTS) and a mobile switching center (MSC) (4G, 4Generation), etc., can be used to send and receive advertisements and related information. Or a wired network communication network, and related information can be transmitted and received through an Internet communication network according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The portal site server 200 provides an information search service and extracts information content matched with a search keyword. The portal site server 200 is a web information server providing various information such as Naver, Daum, Google, Yahoo, etc., and is an information providing server that provides a web site which is first displayed when a web browser is connected to the Internet. In addition to the information search service, the portal site server 200 provides a service such as a community that the user can periodically use. The portal site server searches information contents matched according to search keywords on a number of webs (WEBs) existing in the network or by using a separate information DB, and extracts information contents matching the search keywords. The extracted information content is transmitted to the mobile communication terminal 400. For reference, the information content can be formed as various types of contents, and can have various forms such as news content, audio and image, media contents of a moving picture, and web address contents.

The advertisement server 100 extracts advertisement contents matching the search keyword. To this end, the advertisement server 100 includes an advertisement content database (not shown). Although not shown, the advertisement server 100 includes a wired / wireless communication module (not shown) capable of communicating with the wired / wireless communication network 300 to receive a search keyword from the mobile communication terminal 400, To the communication terminal (400).

An advertisement content database (not shown) is a database in which advertisement contents are allocated and stored for each search keyword. For example, FIG. 3 shows an example of an advertisement content database. In FIG. 3, an advertisement content is stored for each keyword, and an advertiser is registered for each advertisement content. For example, when receiving 'mobile phone' as a search keyword, the advertisement server 100 transmits the first advertisement content, the second advertisement content, the third advertisement content, and the fourth advertisement content allocated to the search keyword of 'mobile phone' Or a part thereof to the mobile communication terminal 400.

For reference, the advertisement contents database includes a hard disk drive, an SSD drive, a flash memory, a CF card, an SD card (Secure Digital card), an SM card (Smart Media Card), an MMC card (Multi-Media Card), a Memory Stick, or the like, or may be provided in a separate server.

The mobile communication terminal 400 receives the search keyword and transmits the search keyword to the portal site server 200 and the advertisement server 100. The mobile communication terminal 400 transmits the information content received from the portal site server 200 and the information content received from the advertisement server 100 And display the advertisement contents separately. Here, the mobile communication terminal 400 refers to a mobile terminal such as a mobile phone such as a smart phone.

The mobile communication terminal 400 displays the advertisement content separately from the display of the information content when displaying the information content matching the search keyword. The mobile communication terminal 400 includes a data transmission / reception unit 410, an input unit 450, a display unit 440, and an information advertisement window generation unit 430. The first option transmission unit 460 may further include a microphone 421, a speaker 422, an audio processing unit 420, a first option transmission unit 460 and a second option transmission unit 470. And the second option transmission unit 470 will be described later.

The data transmission / reception processing unit 410 includes an RF module 411 and a data processing module 412.

The RF module 411 performs a wireless communication function with the wired / wireless communication network 300. The RF module 411 includes an RF transmitter (not shown) for up-converting and amplifying the frequency of the transmitted signal, an RF receiver (not shown) for low-noise amplifying the received signal and down-converting the frequency.

The data processing module 412 demodulates and decodes the received signal to extract the data packet or modulates and encodes the data packet to be transmitted and converts the data packet into a signal. To this end, the data processing module 412 may include a modem and a CODEC. Here, the codec may include a data codec for processing data and an audio codec for processing a voice packet to output an analog signal of a voice form.

The audio processing unit 420 reproduces the audio analog signal output from the audio codec through the speaker 422 or converts the audio analog signal input from the microphone 421 into the data format and outputs the audio analog signal to the audio codec of the data processing module 412 And performs the function of transmitting. The microphone 421 is a means for receiving a user's voice and the speaker 422 outputs a voice signal provided by the audio processing unit 420. [

The display unit 440 displays the information advertisement window generated by the information advertisement window generating unit 430. [ In the information advertisement window, the information contents received from the portal site server 200 and the information contents received from the advertisement server 100 are located separately.

The input unit 450 receives a search keyword from a user. The input unit 450 provides an input interface window for receiving input of search keywords input by the user. The input unit 450 may be input through a keypad having a key or a key combination, or may be input through a touch screen panel.

The information advertisement window generation unit 430 generates an information advertisement window in which an information area for displaying the information content and an advertisement area for displaying the advertisement content are separately allocated. Receives the information content from the portal site server 200 according to the search keyword, receives the advertisement content from the advertisement server 100, and generates the information advertisement window to be displayed on the display unit 440.

The form of the information advertisement window generated by the information advertisement window generating unit 430 may be in two ways.

One method is to create an information advertisement window composed of a single web page and allocate the information contents and the advertisement contents to be displayed in different areas in the web page. That is, an information advertisement window including a web page in which information content is displayed and an advertisement area inserted in the web page and displaying the advertisement content is generated, and the information content and the advertisement content are stored in different areas To be displayed separately.

For example, when the information advertisement window is implemented as a single web page, the information advertisement window includes an address display area 11 for displaying the web address of the portal site server 200, An advertisement area 12 for displaying advertisement contents received from the advertisement server 100 and an information area 13 for displaying information contents received from the portal site server 200. [

5A, when a 'Piece' is inputted into a search window of a web page, a search keyword 'Piece' is transmitted to a portal site server (FIG. 5A) 200 and the advertisement server 100 to receive the information content and the advertisement content each having a keyword 'one piece'. The information advertisement window generation unit 430 generates the advertisement area between the address display area 11 and the information area 13 when generating the web page as shown in FIG. 5 (b) 12). ≪ / RTI > For reference, web page driven source driven by Internet web browser such as explorer, safari, chrome, etc. is implemented as open source, and it is possible to change the existing web page creation source, The information area can be located. Therefore, only the web page is displayed on the display unit 440 of the mobile communication terminal 400, and the advertisement contents received from the advertisement server 100 can be distinguished and displayed within the web page.

Meanwhile, another method of creating an information advertisement window includes generating an information advertisement window including a web page and an advertisement page having a separate advertisement area displayed separately from the web page, displaying the information content on the web page, And to display the advertisement content on the advertisement page.

For example, as shown in FIG. 6 (a), when 'One Piece' is inputted in a search window of a web page, the mobile communication terminal 400 transmits a search keyword 'One Piece' to the portal site server 200 and the advertisement Server 100 to receive information content and advertisement content each having a keyword 'one piece'. 6B, the information advertisement window generating unit 430 includes a web page 30 having an information area in which information content is displayed on the display unit 440 of the mobile communication terminal 400, And the advertisement page 40 having the advertisement area displayed separately from the page 30 and displaying the advertisement content can be separately displayed. Therefore, in addition to the web page on which the information content is displayed, the advertisement page 40 on which the advertisement content is displayed may be separately displayed separately from the inside of the web page, on the display unit 440 of the mobile communication terminal 400.

For reference, the advertisement content displayed in the advertisement area 12 of FIG. 5 (b) or displayed on the advertisement page 40 of FIG. 6 (b) may be displayed as the advertisement content itself. Or if the user clicks on the ad content, it may be displayed as the ad link content to go to the relevant site. That is, when a user selects a presented advertisement (e.g., by "clicking " the advertisement), the web page displayed on the mobile communication terminal 400 is generally located at another location (e.g., another specific web page) Can be moved.

As described above, the mobile communication terminal 400 transmits the inputted search keyword to the advertisement server 100, and the advertisement server 100 extracts the advertisement content matched with the search keyword and transmits the extracted advertisement content to the mobile communication terminal 400, Lt; / RTI > However, rather than extracting the advertisement content matched with the search keyword and transmitting it to the mobile communication terminal 400, it may be more efficient to transmit the advertisement content considering the user taste of the mobile communication terminal 400.

For this, the advertisement contents can be extracted considering various advertisement extraction options. The manufacturer of the web browser used in the search or the manufacturer of the mobile communication terminal 400 on which the web browser is installed can be used as an advertisement extraction option to extract the advertisement contents .

An example in which the manufacturer of the web browser used in the search is implemented as an advertisement extraction option will be described. As shown in FIG. 4, the mobile communication terminal 400 receives a search keyword from a user through a web page driven by the Internet browser, and the type of the Internet web browser to which the search keyword is input. And a first option transmission unit 460 for identifying one or more of the user's location, the Internet web browser version, and transmitting the identified information to the advertisement server 100.

For example, if the Internet web browser on the mobile communication terminal 400 is an Internet explorer manufactured by a manufacturer called Microsoft (MS), the first option transmission unit 460 transmits the web And transmits to the advertisement server 100 the fact that the browser is Internet exploitation. For reference, there are various methods for identifying the manufacturer of the Internet web browser. For example, since each web browser has its own information, it can grasp the unique information of the web browser and identify the manufacturer of the internet web browser .

After receiving the type of web browser, the advertisement server 100 searches the advertisement content matched with the search keyword, extracts the advertisement content related to the type of the internet web browser from the searched advertisement content, . The relevance to the type of Internet browser is related to the manufacturer of the Internet browser and the version of the Internet browser. For example, when a search keyword 'mobile phone' is input through the Internet Explorer of Microsoft Corporation, the mobile communication terminal 400 transmits a search keyword 'mobile phone' and a type of an Internet web browser such as 'Internet Explorer' And the advertisement server 100 that has received the content extracts the first, second, third, and fourth advertisement contents related to 'mobile phone' in the advertisement content database of FIG. Then, among the first, second, third, and fourth advertisement contents, the first advertisement content and the third advertisement content, which are advertisement contents to be advertised by Microsoft Corporation that produced 'Internet Explorer', are extracted and transmitted to the mobile communication terminal 400, Lt; / RTI >

This is because when the Internet web browser installed in the mobile communication terminal 400 is an Internet explorer manufactured by a manufacturer called Microsoft, the user of the mobile communication terminal 400 prefers a manufacturer of Microsoft You can see. It does not use other web browsers such as Google Chrome or Sapphire Fox, which is more interested in products made by Microsoft than Google. Therefore, it is more effective to provide the advertisement contents related to the company to the user. Therefore, the advertisement contents of the company are extracted and transmitted to the mobile communication terminal 400.

An example in which the manufacturer of the mobile communication terminal 400 equipped with a web browser is implemented as an advertisement extraction option will be described. The mobile communication terminal 400 includes a second option transmission unit 470 for receiving at least one of the name of the manufacturer of the mobile communication terminal 400 and the model name of the mobile communication terminal and transmitting the identification information to the advertisement server 100 can do.

For example, when the mobile communication terminal 400 used by the user is a mobile phone manufactured by a manufacturer named 'Samsung', the second option transmission unit 460 transmits the fact that the manufacturer of the mobile communication terminal 400 is 'Samsung' To the advertisement server (100). For example, since the mobile communication terminal 400 stores unique identification information including the manufacturer in the memory, the second option transmission The terminal 460 can identify the manufacturer of the mobile communication terminal 400.

The advertisement server 100 receiving the manufacturer name of the mobile communication terminal 400 searches the advertisement content matched with the search keyword and then selects the advertisement content provided by the manufacturer of the mobile communication terminal 400 among the searched advertisement contents And transmits it to the mobile communication terminal 400.

For example, when a search keyword 'mobile phone' is inputted through a web browser displayed on the mobile communication terminal 400 of 'Samsung', the mobile communication terminal 400 displays a search keyword 'mobile phone' The advertisement server 100 transmits the manufacturer of the mobile communication terminal 400 and extracts the first, second, third, and fourth advertisement contents related to 'mobile phone' from the advertisement content database of FIG. Then, among the first, second, third and fourth advertisement contents, the second advertisement contents and the fourth advertisement contents, which are the advertisement contents to be advertised by the 'Samsung' which produced the mobile communication terminal 400, .

In the case where the mobile communication terminal 400 is a Samsung product, the user of the mobile communication terminal 400 may prefer Samsung's manufacturer. In other words, they are more interested in Samsung products than products made by companies such as Apple, LG, and Pantech. Accordingly, it is more effective to provide the advertisement contents related to Samsung to the user, so that the advertisement contents of Samsung are extracted and transmitted to the mobile communication terminal 400. [

This may be similarly applied to the model name of the mobile communication terminal.

On the other hand, the operator of the advertisement server 100 receives the advertisement cost of the online advertisement from the advertiser. A part of the advertisement money may be accumulated in the form of a reward point or cash to the user who browses the advertisement through the mobile communication terminal 400. Through this accumulation, the user actively participates in the search using the advertisement server 100, thereby maximizing the advertisement effect, thereby allowing more advertisers to be recruited.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

100: Ad server 200: Portal site server
300: wired / wireless communication network 400: mobile communication terminal

Claims (9)

A portal site server for providing an information search service and extracting information content matched with a search keyword;
An advertisement server for extracting advertisement contents matched with the search keyword;
A mobile communication terminal for receiving a search keyword and transmitting the search keyword to the portal site server and the advertisement server, and separately displaying information contents received from the portal site server and advertisement contents received from the advertisement server; And
A wired / wireless communication network for connecting the portal site server, the advertisement server, and the mobile communication terminal to a wired / wireless network;
/ RTI >
The mobile communication terminal includes an input unit for receiving the search keyword from a user, a search keyword transmitting unit for transmitting the search keyword to the portal site server and the advertisement server, receiving the information content from the portal site server and receiving the advertisement content from the advertisement server An information advertisement window generation unit for generating an information advertisement window in which an information area for displaying the information content and an advertisement area for displaying the advertisement content are separately allocated, and a display unit for displaying the information advertisement window, A method for receiving a search keyword from a user through a web page driven by an internet web browser and determining whether the search keyword is one or more of the type of the internet web browser, 1 option transmission unit, And a second option transmission unit for receiving at least one of a name of the manufacturer of the communication terminal and a model name of the mobile communication terminal and transmitting the identification to the advertisement server,
The advertisement server searches for an advertisement content matched with the search keyword and extracts the advertisement content provided by the manufacturer of the Internet web browser or the manufacturer of the mobile communication terminal from which the search keyword is searched, To the communication terminal,
Wherein the information advertisement window generation unit generates an information advertisement window including a web page in which the information content is displayed and an advertisement area inserted in the web page and displaying the advertisement content, Generating an information advertisement window including a web page on which the information content is displayed and an advertisement page having a separate advertisement area separated from the web page, The content is displayed on separate separate advertisement pages other than the inside of the web page,
The information advertisement window includes an address display area for displaying a web address of a portal site server, an advertisement area for displaying advertisement contents received from the advertisement server, and an information area for displaying information contents received from the portal site server ,
Wherein the information content is displayed on the user terminal and the advertisement content is displayed in the advertisement area which is a separate area within a screen of the user terminal. delete delete delete delete delete delete delete delete

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