KR20130119721A - Method and system for providing best suitable advertisements on signboard using ap - Google Patents

Method and system for providing best suitable advertisements on signboard using ap Download PDF

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KR20130119721A
KR20130119721A KR1020120042742A KR20120042742A KR20130119721A KR 20130119721 A KR20130119721 A KR 20130119721A KR 1020120042742 A KR1020120042742 A KR 1020120042742A KR 20120042742 A KR20120042742 A KR 20120042742A KR 20130119721 A KR20130119721 A KR 20130119721A
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billboard
advertisement
information
category
advertising
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KR1020120042742A
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Korean (ko)
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김윤식
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주식회사 케이티
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/14—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols using a plurality of keys or algorithms

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  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to an advertising service and a system using the same in which advertisement content is uploaded to an advertising board management server with a simple online payment; an advertising board provides free AP access for WiFi connection; and when a user terminal passing by the advertising board accesses the AP, customized advertisements in accord with the purchase preference of a user is provided on the advertising board from the advertising board management server which is linked to the advertising board without exposure of the personal information of the user. [Reference numerals] (110) User terminal;(120) Advertisement board;(130) Advertisement board management server;(140) Purchase preference information server;(AA) Advertisement;(BB) Network

Description

Method and system for personalized advertisement service using Ap {{Method and System for Providing Best Suitable Advertisements on Signboard using AP}

The present invention relates to a personalized advertising service method and system, and more particularly, to an advertising service method and system that can grasp the propensity of a terminal user accessing a free AP installed in a billboard such as LCD and LED and provide a customized advertisement according thereto. It is about.

There are many LCD or LED billboards on the streets, buildings, and subway stations. Most of these existing billboards display predetermined advertisements based on memory.

In some cases, an LCD or LED billboard connected to the Internet may display a memory-based or internet-connected advertisement in the middle along with a subway station guide, weather guide, or various Internet articles.

In addition, the Republic of Korea Patent No. 10-1106057 discloses a configuration for receiving an advertisement produced in the user terminal from the Internet server to display the advertisement in accordance with the client's disposition on the outdoor billboard.

However, such existing outdoor billboards display one-sided advertisements based on memory or server, and do not understand the personality of people passing by the billboard and display customized advertisements accordingly. There is a disadvantage in that the effect of the advertising can be reduced.

Accordingly, the present invention is to solve the above-described problems, an object of the present invention, to upload the advertising content to the billboard management server through a simple online payment, the billboard to support free AP access for wireless WiFi access, The present invention provides an advertising service method and system for providing a customized advertisement according to a user's purchase tendency in a billboard management server interworking with an advertisement board without exposing personal information when a terminal of a user passing through the advertisement board accesses an AP. .

In addition, in order to analyze the purchase propensity of the user accessing the AP, it is possible to receive the advertising propensity information for each user from the communication provider based on the profile, MAC address, etc. of the user terminal, the traffic through the Internet access of the user The present invention provides an advertisement service method and system that can be used to identify purchase inclination information through access records of various Internet sites such as SNS services used by a corresponding user, and to provide customized advertisements to a billboard.

First, to summarize the features of the present invention, according to an aspect of the present invention for achieving the object of the present invention, the advertisement service method for providing an advertisement to the billboard in a server interworking with the billboard over the network, (A A) extracting a MAC address of a user terminal accessing the AP from a billboard installed with a wireless AP for supporting Internet access, generating an encrypted hash key, and transmitting the encrypted hash key to a billboard management server on a network; And (B) searching for advertisement content stored in a database according to the purchase tendency information of the terminal user collected by the hash key based on the hash key, and transmitting the advertisement content to the billboard.

In step (A), the billboard manages the AP access time corresponding to the MAC address of each user terminal accessing the AP in a storage means, and any one of user terminals accessing the AP within a predetermined time range. The hash key for may be transmitted.

In step (A), if there is no user terminal accessing the AP within a predetermined time range, the billboard may output the advertisement content stored in its storage means to the advertisement display means.

In step (B), the billboard management server transmits the hash key to a purchase tendency information server (eg, a server managed by a communication company) on a network, and the purchase tendency information server decodes the hash key into the MAC address. The purchase tendency information included in the personal information of the terminal identifier may be extracted and transmitted to the billboard management server.

The purchase propensity information server of a telecommunication company manages personal information including a terminal specification, a subscription plan, an age, a gender, or information on a connected Internet site or an access time corresponding to each terminal identifier or MAC address in a database. Based on the information, purchasing power information according to a certain criterion for each category may be analyzed and managed in the database as the purchasing tendency information.

The purchase propensity information server of the telecommunication company may analyze the influence information based on the information on the specific Internet site to which the user is connected or the access time thereof, or based on statistical information on the user-related information collected by requesting the specific Internet site. The purchase tendency information may be further managed in the database.

The purchase tendency information managed in the hash key table includes purchasing power related scores for each category and sub-categories of terminal users, and the billboard management server adds the purchasing power related scores of each category to the category having the highest score. The subcategory having the highest score may be determined by summing scores related to purchasing power of each subcategory of a category, and the advertisement content corresponding to the determined category and the subcategory may be searched and transmitted to the billboard.

The advertisement board management server transmits the advertisement content of the category if the advertisement content corresponding to the determined sub-category does not exist in the database, and if there are a plurality of advertisement contents in the category, the maximum among the scores related to purchasing power of the category. The advertisement content advertising a product of a price range corresponding to a value and a minimum value may be transmitted to the billboard.

When the advertisement content corresponding to the determined sub-category exists in the database, the billboard management server corresponds to a value between a maximum value and a minimum value among purchasing power-related scores of the sub-category when a plurality of advertisement content exists in the sub-category. The advertisement content for advertising the product of the price range may be transmitted to the billboard.

According to the advertisement service method and system according to the present invention, by identifying the propensity of the terminal user to access the free AP installed in the billboard, such as LCD, LED, and provide a customized advertisement according to, the effect of the advertisement to increase the purchasing power of the user Can be improved.

1 is a view for explaining an advertising service system according to an embodiment of the present invention.
2 is a diagram illustrating an advertisement concept of an advertisement service system according to an exemplary embodiment of the present invention.
3 is a view for explaining the configuration of the billboard management server of FIG.
4 is a flowchart illustrating an operation of the billboard management server of FIG. 1.
FIG. 5 is a diagram for describing a MAC address managed by the billboard of FIG. 1.
FIG. 6 is a diagram for describing purchase tendency information managed by the billboard management server of FIG. 1.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

1 is a view for explaining the advertising service system 100 according to an embodiment of the present invention.

1, the advertisement service system 100 according to an embodiment of the present invention, the user terminal 110, the billboard 120 and the wireless access point (121) installed therein, the billboard management server 130 ), And purchase propensity information server 140.

The components of the advertisement service system 100 are interworked through a network, where the network may be the Internet (including WiFi), but is not limited thereto, and a wireless mobile communication network such as WCDMA (3G, 4G), WiBro, or the like. In some cases, a wired telephone network may be included.

Here, the user terminal 110 is a terminal that can use a data service by connecting to a network (for example, the Internet) according to a WiFi ( Wireless Fidelity) protocol through the wireless AP 121, and is a smart device such as an iPod or an Android phone. It may be a smart phone, but is not limited thereto. A cellular phone, a PCS phone (PCS phone), and a wireless communication capable of communicating through the wireless AP 121 may be used. Synchronous / Asynchronous International Mobile Telecommunication-2000 (IMT-2000), Personal Digital Assistant (PDA), Wireless Application Protocol Phone (WAP phone), Mobile Play-station, Other Portable It may be a portable or mobile terminal such as a multimedia player, or may be a notebook PC, a desktop PC, a palm personal computer, or the like, and may communicate with other electronic devices in some cases. It can include a variety of electronic devices or apparatus for wide or enterprise society.

In the present invention, the billboard 120 having an LCD or LED display device is installed in a place requiring advertisements such as streets, buildings, subway stations, etc., and the wireless AP 121 is installed on the billboard 120 to provide free WiFi. While supporting the connection, when the user carries the user terminal 110 as described above and uses the Internet service through the WiFi access through the wireless AP 121, the billboard management server 130 interworking with the billboard 120. In order to provide a customized advertisement according to the user's purchase propensity to the billboard (120).

As shown in FIG. 2, when the user terminal 110 uses an Internet service through a WiFi access through the wireless AP 121 of the billboard 120, a predetermined processor of the billboard 120 connects to the wireless AP 121. The MAC (Media Access Control) address of the terminal 110 may be extracted, and a corresponding encrypted hash key may be generated and transmitted to the billboard management server 130 on the network so that personal information is not exposed. The billboard management server 130 may store and manage advertisement contents uploaded by advertisers through a simple online payment in a database, and collect the terminal 110 based on a hash key received from the billboard 120. The advertisement content stored in the database may be searched and transmitted to the billboard 120 according to the purchase propensity information of the.

For example, the billboard management server 130 may request a purchase propensity information by transmitting a hash key to the purchase propensity information server 140 and may be a server managed by a communication company that provides a mobile communication service. The purchase tendency information server 140 decodes a hash key as a MAC address, extracts the purchase tendency information included in personal information (profile) of the terminal identifier (eg, mobile phone number, etc.), and manages the billboard management server. And transmit to 130. The billboard management server 130 receives the purchase propensity information for each user from the purchase propensity information server 140 of the carrier based on the personal information (profile), the MAC address, or the terminal identifier of the user terminal 110 as described above. The purchase propensity information server 140 may analyze the traffic through the user's Internet access, and grasp the purchase propensity information through access records of various Internet sites such as an SNS service used by the user. 130 may search for the advertisement content stored in the database according to the purchase propensity information of the user collected in this way and transmit it to the billboard 120.

Hereinafter, the operation of the advertisement service system 100 according to an embodiment of the present invention will be described in more detail with reference to the configuration of the billboard management server 130 of FIG. 3 and the flowchart of FIG. 4.

3, the billboard management server 130 according to an embodiment of the present invention, the hash key receiving unit 310, purchase propensity request unit 320, hash key table update unit 330, hash key table database 331, an advertisement determination unit 340, an advertisement content database 341, and an advertisement transmission unit 350. The components of the billboard management server 130 may be implemented by software, hardware, or a combination thereof.

The advertisement content database 341 stores and manages advertisement contents uploaded by advertisers through a simple online payment on the Internet. The billboard management server 130 may be operated as a predetermined internet site, and advertisers access a billboard management server 130 through the internet site and pay a predetermined fee per advertisement content, and then still images, videos, and sound information. Advertisement content can be uploaded, and thus, the advertisement content database 341 can store and manage the advertisement content for each advertiser. In this case, the categories (travel, shopping, dining out, etc.) entered by the advertiser at the time of uploading can be stored and managed. Information on the sub-category (overseas travel / domestic travel, electronic devices / gadgets / food, Korean / Japanese / Western food, etc.) and the price of the advertising product may be classified and stored by the advertising content.

When the user terminal 110 uses an Internet service through a WiFi access through the wireless AP 121 of the billboard 120, the hash key receiver 310 may apply to the MAC (Media Access Control) address extracted from the billboard 120. An encrypted hash key is generated and transmitted for the purpose of receiving it over the network.

The processor of the billboard 120 may manage the AP access time corresponding to the MAC address of each user terminal connected to the wireless AP 121 to the storage means as shown in FIG. 5, and for a predetermined time range (eg, the last 10 minutes, etc.). ) May transmit a hash key for any one of the user terminals 110 connected to the wireless AP 121, and the hash key receiver 310 may receive the hash key. The billboard 120 may manage the AP access time corresponding to the MAC address within the predetermined time range (eg, the last 10 minutes) as described above, but not to duplicate the MAC address, and the access time of the user terminal may correspond to the predetermined time. After (eg, the last 10 minutes), the MAC address of the user terminal and the AP access time are deleted.

The billboard 120 manages the AP access time corresponding to the MAC address of each user terminal connected to the wireless AP 121 as described above, but in some cases, the wireless AP (for example, the last 10 minutes) may be used. Since there is no user terminal connected to the terminal 121, it is expected that the billboard 120 may not be used when there is no user terminal connected to the wireless AP 121 within a predetermined time range (eg, the last 10 minutes). The advertisement content separately stored in the storage means (eg, memory) may be output to the advertisement display means (LCD, LED, audio output device, etc.).

On the other hand, when the hash key receiver 310 receives a hash key, the purchase propensity request unit 320 transmits a message including a hash key to the purchase propensity information server 140 to purchase propensity. Information can be requested and collected.

Accordingly, the purchase propensity information server 140 decrypts the hash key included in the message transmitted by the purchase propensity request unit 320 as a MAC address and personalizes the terminal identifier (eg, mobile phone number). Purchasing propensity information (eg, purchasing power, influence, etc. related scores) included in the information (profile) may be extracted and transmitted to the billboard management server 130.

The purchase tendency information server 140, which may be a server managed by a telecommunication company providing a mobile communication service, decrypts an encrypted hash key generated by the advertisement board 120 using a predetermined encryption decryption algorithm into a MAC address. Personal information (profile) including terminal specification, subscription plan, age, gender, connected Internet site information and access time corresponding to each MAC address or each terminal identifier (e.g. mobile phone number) Can be managed in a database, in addition to the purchase propensity information server 140 analyzes the purchasing power information according to a predetermined criterion for each category based on the personal information (profile), such as the purchasing propensity information (eg, purchasing power, The purchasing power related scores, such as influences, may be stored and managed in correspondence with each MAC address or each terminal identifier (eg, a mobile phone number) so as to be included in the corresponding personal information. .

For example, the purchase propensity information server 140 analyzes personal information (terminal specification, subscription plan, age, gender, or information on the connected Internet site, access time, etc.) and one or more categories (travel, shopping, eating out, etc.). ) And purchasing power information for one or more subcategories (overseas travel / domestic travel, electronics / gadgets / food, Korean / Japanese / Western, etc.) to manage the purchasing power (buying power) information. The purchase tendency information server 140 may calculate a purchasing power related score (eg, a score calculated as a percentage) by applying a predetermined criterion to each subscription information such as terminal specification, subscription plan, age, and gender of each user terminal. Purchasing power-related scores may reflect the scoring value by referring to the Internet site information (eg, travel, shopping, dining out, etc.) connected to each user terminal by analyzing traffic through a network such as the Internet, or the access time thereof. .

In addition, the purchase propensity information server 140 analyzes the traffic through the network such as the Internet, so that each user terminal accesses a specific Internet site, such as a social network service (SNS) -related Internet site such as Facebook or Twitter. Based on information about the user or the time of the connection, or based on statistical information (e.g. following / followers on Twitter, friends on Facebook), etc. Influence power information can be further managed in a database as purchase propensity information. If there are a lot of following / followers on Twitter, friends on Facebook, etc., the advertisements for the users will greatly influence the acquaintances or friends, so this statistical information is scored according to a certain standard, and the purchase propensity information (e.g., purchasing power, influence, etc.) As a purchasing power related score), it can be stored and managed in correspondence with each MAC address or each terminal identifier (eg, mobile phone number) so as to be included in the corresponding personal information.

In response to the request of the billboard management server 130, the purchase propensity information server 140 provides the purchase propensity information (eg, purchasing power-related score such as purchasing power and influence) for the terminal 110 of the user (possibly including a hash key). In response, the hash key table updating unit 330 of the billboard management server 130 receives this and if there is a corresponding hash key item in the hash key table database 331 as shown in FIG. 6 (see S410 of FIG. 4), the corresponding user. The purchase propensity information (eg, purchasing power, influence, etc., related to purchasing power related scores) is updated and stored in the hash key table database 331 (see S411 of FIG. 4). The purchase tendency information server 140 may transmit the purchase tendency information as described above for at least one category and at least one corresponding subcategory for each user terminal, and the billboard management server 130 may be configured as described above for a plurality of user terminals. The purchase propensity information for each category and its subcategories may be collected, updated and stored in the hash key table database 331.

Accordingly, the advertisement determining unit 340 stores the advertisement content stored in the advertisement content database 341 according to the purchase propensity information (eg, purchasing power, influence, etc. related scores) of the user collected in the hash key table database 331 as described above. Search, and the advertisement transmitting unit 350 transmits the retrieved advertisement content to the advertisement plate 120, so that the advertisement plate 120 receives the advertisement content and outputs the advertisement content to advertisement display means (LCD, LED, audio output device, etc.). You can do it.

The advertisement determiner 340 may search for the advertisement content through the process S420 of FIG. 4 or less. For example, the advertisement determining unit 340 refers to the purchasing tendency information of the hash key table database 331 for the plurality of user terminals as shown in FIG. 6, first, the purchasing power related scores (purchasing power, influence, or these of each category). Sum the weighted average of to determine the category with the highest score (e.g., shopping in FIG. 6), and add the purchasing power related scores of each subcategory of the category to the highest category. 6 to determine the electronic device (S420).

As such, when the category and the subcategory are determined, the advertisement determiner 340 may search for the advertisement content corresponding to the determined category and the subcategory and transmit the advertisement content to the advertisement board 120 as described below.

For example, if the advertisement content corresponding to the sub-category determined as described above does not exist in the advertisement content database 341 (S421), the advertisement is determined based on the category determined as described above, such as S430 to S436. If there is no advertisement content corresponding to the subcategory in the database 341, the advertisement is searched based on the subcategory determined as described above, as in S440 to S444.

For example, when there is no advertisement content corresponding to the sub-category determined as above in the advertisement content database 341 (S421), the advertisement determining unit 340 does not have any advertisement content of the corresponding category (S430). ), The advertisement content of the closest category is searched as advertisement content to be transmitted (S431). In this case, when one or more advertisement contents of the corresponding category exist (S430), the advertisement contents are determined by the same process as S432 to S436 and search for the advertisement contents to be transmitted. Here, the nearest category may be predetermined, such as a travel-hotel, a shopping-department store, a restaurant-performing, and the like.

In S432 to S436, if a plurality of advertisement contents exist in the category (S432), the advertisement contents advertising product of a price range corresponding to the maximum value and the minimum value among the purchasing power related scores of the category May be retrieved from the database 341 and transmitted to the billboard 120.

That is, if one advertisement content exists in the corresponding category, the advertisement content of the database 341 may be transmitted to the billboard 120 (S433). In addition, when there is a plurality of advertising content in the category (S432), the advertising content advertising the product of the price range corresponding to the maximum value and the minimum value among the purchasing power-related scores (purchasing power, influence or their weighted average, etc.) of the category If there is (S434), the advertisement content of the database 341 (in the case of a plurality can be selected) can be retrieved and transmitted to the billboard 120 (S435). For example, referring to the price information of the advertisement product for each advertisement content in the database 341, the advertisement of the product having a price range corresponding to the maximum value and the minimum value according to the criteria of the product price value corresponding to the predetermined purchasing power related score is advertised. To search for advertising content (you can select one if multiple). For example, a purchasing power related score of 10-19 points is 100,000 won, 20-29 points are 200,000 won, and 90-99 points are advertising criteria for products of more than 900,000 won, the search criteria are predetermined. If there is no advertising content that advertises the product of the price range corresponding to the maximum value and the minimum value among the purchasing power-related scores (purchasing power, influence, or weighted average thereof) (S434), the product of the price value corresponding to the minimum value is selected. In operation S436, the advertisement content to be advertised (you may select one of the plurality of advertisements) may be searched for and sent to the billboard 120.

Meanwhile, in operation S421, when the advertisement content corresponding to the subcategory determined as described above (S420) exists in the advertisement content database 341, the advertisement determination unit 340 may advertise the advertisement based on the subcategory determined as described above (S420). Search.

That is, if one advertisement content exists in the corresponding subcategory (S440), the corresponding advertisement content of the database 341 may be transmitted to the advertisement board 120 (S441). In addition, when a plurality of advertisement content exists in the sub-category (S440), a product having a price range corresponding to the maximum value and the minimum value among the purchasing power-related scores (purchasing power, influence, or weighted average thereof) of the sub-category is advertised. If there is advertisement content (S442), the corresponding advertisement content of the database 341 (in the case of multiple selection may be selected) may be searched and transmitted to the billboard 120 (S443). For example, referring to the price information of the advertisement product for each advertisement content in the database 341, the corresponding maximum value according to the criteria of the product price corresponding to the predetermined purchasing power related score (for example, electronic device-70 points in FIG. 6). ) Can be searched for the advertising content advertising the product of the price range corresponding to the minimum value (for example, electronic device-30 points in Figure 6) (you can select one in the case of a plurality). For example, a purchasing power related score of 10-19 points is 100,000 won, 20-29 points are 200,000 won, .. 90-99 points are pre-selected as advertising content for products of more than 900,000 won. You can search for advertising content (you can select one for multiple items) that advertises a product that costs between $ 30 and $ 700,000, which is a price range between a device-30 point and an electronic device-70 point. If there is no advertising content that advertises the product of the price range corresponding to the maximum value and the minimum value among the purchasing power-related scores (purchasing power, influence or weighted average thereof) (S442), the product of the price value corresponding to the minimum value The advertisement content to be advertised (in the case of multiple selection may be selected) may be searched and transmitted to the billboard 120 (S444).

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

Ad Service System (100)
The user terminal 110,
Billboard (120)
Wireless access point (121)
Billboard Management Server (130)
Purchase Propensity Information Server 140

Claims (10)

In the advertising service method for providing an advertisement to the billboard from a server interworking through the billboard and the network,
(A) extracting a MAC address of a user terminal accessing the AP from a billboard installed with a wireless AP for supporting Internet access, generating an encrypted hash key, and transmitting the encrypted hash key to a billboard management server on a network; And
(B) searching for the advertisement content stored in the database according to the purchase tendency information of the terminal user collected by the hash key based on the hash key and transmitting it to the billboard;
Lt; RTI ID = 0.0 > 1, < / RTI > The method of claim 1,
In step (A), the billboard manages the AP access time corresponding to the MAC address of each user terminal accessing the AP in a storage means, and any one of user terminals accessing the AP within a predetermined time range. Advertising service method characterized in that for transmitting the hash key for. The method of claim 1,
In step (A), the advertisement board outputs the advertisement content stored in its storage means to the advertisement display means when there is no user terminal accessing the AP within a predetermined time range. The method of claim 1,
In step (B), the billboard management server transmits the hash key to a purchase tendency information server on a network, and the purchase tendency information server decodes the hash key into the MAC address and includes the personal information of the corresponding terminal identifier. Advertising service method, characterized in that the purchase propensity information is extracted and transmitted to the billboard management server. 5. The method of claim 4,
The purchase propensity information server is a server managed by a communication company. The method of claim 5,
The purchase propensity information server of the telecommunication company manages personal information including a terminal specification, a subscription plan, an age, a gender, or connected Internet site information or an access time corresponding to each terminal identifier or MAC address, in a database.
The advertisement service method of claim 1, wherein the purchasing power information according to a predetermined criterion is analyzed based on the personal information and managed in the database as the purchase propensity information. The method according to claim 6,
The purchase propensity information server of the telecommunication company may analyze the influence information based on the information on the specific Internet site to which the user is connected or the access time thereof, or based on statistical information on the user-related information collected by requesting the specific Internet site. Advertising service method characterized in that the management to the database as the purchase tendency information further. The method of claim 1,
The purchase tendency information managed in the hash key table includes scores related to purchasing power for each category and sub-categories of terminal users.
The billboard management server determines a subcategory having the highest score by summing the purchasing power related scores of each category and summing the purchasing power related scores of each subcategory of the category, thereby determining the determined category and the subcategory. Advertising service method characterized in that the search for the advertising content corresponding to the and transmitted to the billboard. 9. The method of claim 8,
The billboard management server,
If the advertisement content corresponding to the determined sub-category does not exist in the database, the advertisement content of the category is transmitted. If a plurality of advertisement contents exist in the category, the advertisement content corresponding to the purchasing power related scores of the category corresponds to the maximum value and the minimum value. Advertising service method characterized in that for transmitting the advertising content advertising the product of the price range to the billboard. 9. The method of claim 8,
The billboard management server,
If advertisement content corresponding to the determined subcategory exists in the database, and if a plurality of advertisement content exists in the corresponding subcategory, the advertisement of a product having a price range corresponding to a maximum value and a minimum value among purchasing power related scores of the subcategory is advertised. Advertising service method characterized in that the transmission of the advertising content to the billboard.
KR1020120042742A 2012-04-24 2012-04-24 Method and system for providing best suitable advertisements on signboard using ap KR20130119721A (en)

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WO2015137714A1 (en) * 2014-03-11 2015-09-17 이명환 Advertisement-providing device using electronic pen, and advertising method therefor
CN106131934A (en) * 2016-08-24 2016-11-16 桂林信通科技有限公司 A kind of WLAN is utilized to carry out the system and method that information is mutual
KR20160143277A (en) * 2015-06-05 2016-12-14 김명회 Customer identification apparatus, method, system and recording media using the identification information and the access time of mobile device
KR101691412B1 (en) * 2015-08-31 2016-12-30 주식회사 다날 Phone number based 2channel user authentication assistive device and method
KR20190114243A (en) * 2018-03-29 2019-10-10 정수동 User data management method and system using identifier data reset
KR20190131371A (en) * 2018-05-16 2019-11-26 주식회사 랩피스 System, server and method for providing manless order service
KR102072950B1 (en) * 2019-08-13 2020-02-03 주식회사 데이블 Method for providing personalized marketing contents using information provided from an external system
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WO2015137714A1 (en) * 2014-03-11 2015-09-17 이명환 Advertisement-providing device using electronic pen, and advertising method therefor
KR20150106502A (en) * 2014-03-11 2015-09-22 이명환 Advertising apparatus using electronic pen and advertising method of the same
KR101594590B1 (en) 2014-03-11 2016-02-17 이명환 Advertising apparatus using electronic pen and advertising method of the same
KR20160143277A (en) * 2015-06-05 2016-12-14 김명회 Customer identification apparatus, method, system and recording media using the identification information and the access time of mobile device
KR101691412B1 (en) * 2015-08-31 2016-12-30 주식회사 다날 Phone number based 2channel user authentication assistive device and method
CN106131934A (en) * 2016-08-24 2016-11-16 桂林信通科技有限公司 A kind of WLAN is utilized to carry out the system and method that information is mutual
KR20190114243A (en) * 2018-03-29 2019-10-10 정수동 User data management method and system using identifier data reset
KR20190131371A (en) * 2018-05-16 2019-11-26 주식회사 랩피스 System, server and method for providing manless order service
KR102072950B1 (en) * 2019-08-13 2020-02-03 주식회사 데이블 Method for providing personalized marketing contents using information provided from an external system
CN116485472A (en) * 2023-04-24 2023-07-25 道格元创(福建)文化创意有限公司 Accurate advertisement and information delivery system based on Internet and artificial intelligence
CN116485472B (en) * 2023-04-24 2024-02-27 成都世纪飞扬科技集团有限公司 Accurate advertisement and information delivery system based on Internet and artificial intelligence

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