JP5199226B2 - Information processing apparatus, information processing method, information processing system, and information processing program - Google Patents

Description

  The present invention relates to an information processing apparatus, an information processing method, an information processing system, and an information processing program for issuing and managing a stamp card to a user (user) who browsed an Internet advertisement.

  Conventionally, the customer's customer information of the user who became a point member is used to recognize where the store is the point member of the user and how many points are accumulated by the use procedure at the store. As a technique, information on points given by the store to the user and location information indicating the location of the store are acquired as store information in association with store identification information for identifying the store, and the location information and map information of the store An example is proposed in which the location of a store is specified based on (see, for example, Patent Document 1).

JP 2003-263595 A

  There is a stamp card as a card that is presented by the user when shopping, for example, and points are attached for every fixed amount of money. The user uses points for discounts or exchanges them for benefits. Although it is necessary for the user to carry stamp cards of a plurality of stores, the management thereof is very troublesome. Although the prior art as described above can recognize the location and point information of a point member's store, it does not reduce the labor involved in the stamp card issuing process. Moreover, when the number of stamp cards held per user is increasing, it is difficult to eliminate the complexity of stamp card management.

  The present invention addresses the above-described problems, and its purpose is to suppress the complexity of managing stamp cards issued at stores and the like, and the stamp cards of stores that the user may be interested in. Is automatically generated without making the user aware of it and provided to the user's terminal.

In order to solve the above problem, in the present invention, as described in claim 1, in an information processing apparatus connected to a user terminal via a network, user identification information, advertisement browsing history, User information storage means for storing a store identifier for identifying a store in association with each other, and when receiving user identification information from the user terminal, the user is identified based on the user identification information stored in the user information storage means. An advertisement for determining whether or not the specified user's advertisement browsing history exists for a predetermined period, and a user information acquisition means for acquiring the specified user's advertisement browsing history from the user information storage means When the browsing history period judging means and the browsing history of the advertisement exist for a predetermined period, the store associated with the advertisement is specified by the store identifier, Stamp card generation and transmission means for giving the store privilege information to the electronic stamp card as an electronic stamp and transmitting it to the user terminal, and the browsing history is a search for a keyword input from the user terminal The gist of the information processing apparatus is the URL of an advertisement site related to the keyword that is not related to the click, which is displayed in conjunction with the user terminal together with the result.

  In addition, as described in claim 2, in the information processing apparatus according to claim 1, store information storage means for storing the store identifier, store location information, and the advertisement browsing history in association with each other; When the location information of the user terminal transmitted from the user terminal is received, the store located within a predetermined range from the location of the user terminal with reference to the location information of the store stored in the store information storage means The stamp card generation / transmission unit can give the privilege information of the identified store as an electronic stamp to the electronic stamp card and transmit it to the user terminal.

  According to a third aspect of the present invention, in the information processing apparatus according to the first or second aspect, the expiration date information on the stamp card is retained, and the stamp card generation / transmission means has an expiration date for the electronic stamp card. If it is determined whether or not the expiration date has passed, an electronic stamp card corresponding to the store can be generated and transmitted to the user terminal.

In addition, as described in claim 4, in the information processing apparatus according to claim 2 or claim 3 subordinate to claim 2, the store information storage means stores the point of each store identified by the store identifier. The grant rate may be further stored, and the stamp card generation / transmission unit may include a point grant control unit that generates privilege information based on the point grant rate as an electronic stamp.

Moreover, in the information processing method which transmits privilege information to a user terminal via a network from an information processing apparatus as described in claim 5, the step of receiving user identification information and position information from the user terminal; A step of identifying a user based on user identification information from the user terminal, a current location of the identified user terminal based on position information from the user terminal, and a correspondence to the identified current location of the user terminal Corresponding to the advertisement when the step of identifying a store, the step of determining whether the browsing history of the advertisement of the identified store exists for a predetermined period, and the browsing history of the advertisement exist for a predetermined period Adding the privilege information of the attached store as an electronic stamp to the electronic stamp card and transmitting it to the user terminal. The browsing history, information processing, characterized in that with the search results for the keyword input from the user terminal is displayed in conjunction with the user terminal, the URL of the ad sites related to the keywords not matter clicks It can be configured as a method.

According to a sixth aspect of the present invention, in an information processing system comprising a user terminal and an information processing apparatus connected to the user terminal via a network, the information processing apparatus is connected to the user terminal. Upon receiving the user identification means for identifying the user based on the user identification information and the position information of the user terminal transmitted from the user terminal, the current location of the user is identified based on the position information Store identification means for specifying a store corresponding to the current location of the user, advertisement browsing history period determining means for determining whether or not advertisement browsing history of the specified store exists for a predetermined period, and browsing history of the advertisement However, if it exists for a predetermined period, the privilege information of the store associated with the advertisement is given to the electronic stamp card as an electronic stamp to the user terminal. To have a stamp card generating transmitting means for transmitting, wherein the browsing history, associated with the keyword with the search results for the keyword input from the user terminal is displayed in conjunction with the user terminal, not related to clicking The user terminal has a stamp card display means for displaying the electronic stamp card in a predetermined format when the electronic terminal receives the electronic stamp card from the information processing apparatus. The information processing system can be configured.

According to a seventh aspect of the present invention, the computer connected to the user terminal via the network stores the user identification information, the advertisement browsing history, and the store identifier for identifying the store in association with each other. Upon receiving the user identification information from the user information storage means and the user terminal, the user is identified based on the user identification information stored in the user information storage means, and the browsing history of the advertisement of the identified user is recorded in the user User information acquisition means acquired from information storage means, advertisement browsing history period determination means for determining whether or not the specified user's advertisement browsing history exists for a predetermined period, and the advertisement browsing history is predetermined If the period exists, the store associated with the advertisement is identified by the store identifier, and the privilege information of the identified store is electronically stamped. By applying the stamp card to function as a stamp card generating transmitting means for transmitting to the user terminal, wherein the browsing history, along with the search results for the keyword input from the user terminal is displayed in conjunction with the user terminal, It can be configured as an information processing program characterized by being the URL of an advertising site related to the keyword that is not related to the click .

  As described above, according to the present invention, based on the user's advertisement browsing history, the store that the user will be interested in is identified, and the stamp card of the identified store is generated and transmitted to the user terminal. As a result, it is not necessary for the user to go directly to the store and go through the procedure for issuing a stamp card, which can greatly improve the convenience of the user when shopping.

It is a figure which shows the structural example of the information processing system concerning the 1st Embodiment of this invention. It is a figure which shows the example of the store privilege management server concerning the 1st Embodiment of this invention. It is a figure which shows the example of user DB concerning the 1st Embodiment of this invention. It is a figure which shows the example of store DB concerning the 1st Embodiment of this invention. It is a figure which shows the structural example of the portable terminal concerning the 1st Embodiment of this invention. It is a flowchart which shows the example of a stamp card production | generation transmission process concerning the 1st Embodiment of this invention. It is a flowchart which shows the process sequence in the portable terminal concerning the 1st Embodiment of this invention. It is a figure which shows the example of a screen displayed on the portable terminal concerning the 1st Embodiment of this invention. It is a flowchart which shows the process sequence in the portable terminal concerning the 3rd Embodiment of this invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
<First Embodiment>
FIG. 1 is a diagram showing a configuration example of an information processing system 100 according to the first embodiment of the present invention.

  In FIG. 1, an information processing system 100 is connected to a network 2 such as the Internet, and stores a store privilege management server 1 that performs processing such as granting of privilege information issued by a store, and a user DB (database) 16 that stores user information. And a store DB 17 for storing store information.

  The network 2 is connected to a network 3 such as a mobile phone operator, and the network 3 has a base for performing wireless communication with a user terminal possessed by the user U, for example, a mobile terminal 5 such as a mobile phone or a PDA. The station 4 is connected, and the mobile terminal 5 includes a general browser. The browser is a function for requesting, acquiring and displaying page data described in a language such as HTML (Hyper Text Markup Language), transmitting form data, etc., in accordance with HTTP (Hyper Text Transfer Protocol), which is a standard protocol of the Internet. have. Moreover, it has the function to acquire the positional information of the portable terminal 5 represented by GPS (Global Positioning System: Global positioning system). Reference numeral 6 denotes an advertiser's store. If the user U of the mobile terminal 5 is moving, the mobile terminal 5 is connected to the Internet using a personal computer 9 (hereinafter referred to as a PC) when the user is indoors such as the home 8, and the Web Browse the page.

  FIG. 2 is a diagram illustrating main functional blocks of the store privilege management server 1. The store privilege management server 1 includes a mobile terminal device number / position information acquisition unit 11, a user information acquisition unit 12, a store information acquisition unit 13, a point grant processing unit 14, and a stamp card generation / transmission processing unit 15. ing.

  The mobile terminal device number / position information acquisition unit 11 acquires mobile terminal device number information and mobile terminal location information for mobile terminal identification transmitted from the mobile terminal 5. The user information acquisition unit 12 extracts user information necessary for specifying the user of the mobile terminal 5 by accessing the user DB 16. The store information acquisition unit 13 extracts store information necessary for specifying a store in an area around the current location of the user by accessing the store DB 17. The point grant processing unit 14 performs privilege information determined for each store, for example, processing for granting points as a privilege, and the stamp card generation / transmission processing unit 15 electronically stamps the information on the given points. A stamp card to be generated is generated and transmitted to the portable terminal 5. Such a stamp card is issued by, for example, a store that provides (sells or lends) a product or a store that provides a service.

  FIG. 3 is a diagram illustrating an example of the user DB 16, in which a “user ID” field that identifies the user of the mobile terminal 5, a “user terminal device number” field that indicates the device number of the mobile terminal 5, and advertisements are placed. An “advertising browsing history” field indicating the browsing history of the Web page and a “shop ID” field for identifying the store 6 are included.

In the “advertising browsing history” field, the URL (http: // address) of the web page on which an advertisement browsed by the user U using the web browser installed in the mobile terminal 5 and the browsing date are the web page browsing. Stored as history. In the “shop ID”, the expiration date information of the store stamp card that has already been generated is stored in association with the ID for identifying the store. Here, an example of a method for accumulating a browsing history of a Web page on which an advertisement is placed will be described. For example, when a user having a user ID: AAAA inputs a search word using a search engine for searching information on the Internet, an advertisement of a store highly relevant to the searched keyword is shown to the user (so-called search linkage). Type ads). In this embodiment, even if the user does not click on the advertisement site of the store, it is considered that the user has shown interest in the service of the store indicated on the Web page, the product being handled, etc., and the advertisement of the store is browsed The history is accumulated in the database as a thing. In the accumulation in the database, the URL of the browsed Web page and the date when browsing are stored. For example, the following URL and the date when browsing the Web page are stored in the “advertisement browsing history” field of the store DB 17.
http // XXXX-01 / ... (2009/01/15)

  FIG. 4 is a diagram illustrating an example of the store DB 17, and identifies a “shop ID” field that identifies the store, a “location information” field that indicates the location of the store, and an advertisement browsing history stored in the user DB 16. “Advertisement ID” field, “UP rate” field indicating the point grant rate determined for each store, “Card design” field indicating the design information of the stamp card determined for each store, and each store It includes a “stamp design” field indicating design information of the electronic stamp, and a “browsing terminal number” field indicating a device number of the mobile terminal that has browsed the store advertisement.

  FIG. 5 is a diagram illustrating a configuration example of the mobile terminal 5, and voice and non-voice between the GPS receiver 51 that receives a signal from the GPS satellite 7 (FIG. 1) and the base station 4 (FIG. 1). A cellular transmitter / receiver 52 that performs data transmission / reception, a data processing unit 53 that performs voice and non-voice data processing, a storage unit 54 that holds data used in the process of data processing, and a camera that provides a digital camera function Unit 55, clock unit 56 for outputting current date and time information, display unit 57 including a liquid crystal panel or the like for displaying acquired data contents and device status, operation unit 58 including a numeric keypad, and a call including a microphone and a speaker Part 59.

  FIG. 6 is a flowchart showing an example of stamp card generation / transmission processing according to the first embodiment. In addition, when a user connects to the Internet in advance using a portable terminal 5 or PC 9, a laptop computer, etc., and a keyword search is performed, the browsing history of a Web page on which a store advertisement associated with the keyword is posted It is assumed that it is registered in DB16. This embodiment is an embodiment in the case where the user U of the mobile terminal 5 is, for example, at home 8 and has not moved.

  In FIG. 6, the mobile terminal device number / position information acquisition unit 11 of the store privilege management server 1 acquires information on the mobile terminal device number (mobile terminal ID) and mobile terminal location information transmitted from the mobile terminal (step S11). The mobile terminal ID is notified to the user information acquisition unit 12, and the mobile terminal location information is notified to the store information acquisition unit 13. In the present embodiment, processing when the mobile terminal position information is not used will be described. Processing when the mobile terminal position information is used will be described in the second embodiment. Upon receiving the notification of the mobile terminal ID, the user information acquisition unit 12 accesses the user DB 16, collates the notified mobile terminal ID with the user terminal device number stored in the user DB 16, and matches the user terminal A user having a user ID corresponding to the device number is specified as a stamp card generation / transmission target user (step S12). For example, when 00012345 is transmitted as the portable terminal ID from the portable terminal 5, the user information acquisition unit 12 refers to the user DB 16, and stamps the user having the user ID: AAAA from the stored user terminal device number 00012345 as a stamp card. Identified as a user to be generated and sent.

  When the store information acquisition unit 13 receives the user identification information (user ID and user terminal device number information) notified from the user information acquisition unit 12, the store information acquisition unit 13 accesses the store DB 17 and matches the identified terminal device number of the user. It is determined whether there is a browsing terminal number to be identified, and a store corresponding to the matching browsing terminal number is specified as a store where the advertisement was browsed (step S13). For example, in the case of the notified terminal device number 00001345, the store information acquisition unit 13 refers to the store DB 17 and searches for a browsing terminal number that matches the terminal device number 00001345. And the shop with shop ID (in this example, xxx-123) corresponding to the matching browsing terminal number 00001345 is specified as the shop where the advertisement was browsed.

  The point grant processing unit 14 acquires the user ID: AAAA from the user information acquisition unit 12, and acquires the store information specified as described above from the store information acquisition unit 13, that is, the shop ID: xxx-123. Then, the browsing history of the web page on which the advertisement of the store (shop ID: xxx-123) browsed by the user having the user ID: AAAA is viewed with reference to the user DB 16, and the web page on which the advertisement is posted is browsed. It is determined whether or not the history has been for a certain period (step S14). For example, it is determined whether or not there are a plurality of URLs of Web pages on which advertisements are stored as browsing history, and Webs on which advertisements of stores (shop ID: xxx-123) are posted on different days If there is access to the page, it is considered that the advertisement of the store has been browsed for a certain period of time.

If the point grant processing unit 14 determines in step S14 that the user's advertisement browsing history is not for a certain period (NO in step S14), the point grant processing unit 14 refers to the user DB 16 to determine whether the shop ID is correctly registered. If it is determined that the shop ID is not correctly registered (step S15) (NO in step S15), the shop ID is registered in the user DB 16 (step S16). Then, point information of the registered store is generated (step S17). Although the store is specified by step S13, the shop ID of the specified store may not be correctly registered in the user DB 16. Therefore, in the embodiment, the confirmation is made again in step S15.

  The stamp card generation / transmission processing unit 15 accesses the store DB 17 and acquires information on the default card design and information on the stamp design when the point information is converted into an electronic stamp. Thereafter, based on the card design information, a stamp card of a store having a newly registered shop ID: xxx-123 is generated, and an electronic stamp using the stamp design is electronically stamped on the stamp card and transmitted to the mobile terminal. (Step S18). The point information includes, for example, information related to the number of electronic stamps, and an electronic stamp corresponding to the number is generated and electronically stamped on the stamp card. The number of electronic stamps can be determined for each store. This process is a case where a shop ID is newly registered. For example, a stamp card to which a point number determined for each store is given as a registration privilege is generated and transmitted to the mobile terminal 5.

  FIG. 7 is a flowchart showing a processing procedure in the portable terminal according to the first embodiment. The portable terminal 5 receives the stamp card information transmitted from the store privilege management server 1 via the cellular transceiver unit 52 (step S51), and then sends it to the data processing unit 53. The data processing unit 53 generates display data for displaying the received stamp card information on the display unit 57 (step S52).

  FIG. 8 is a diagram illustrating an example of a screen displayed on the mobile terminal according to the first embodiment. On the display unit 57 of the portable terminal 5, for example, as shown in the figure, a stamp card having a card design for each store is displayed. In the case of this example, a stamp card to which three points are given is displayed as the number of newly registered points.

  Returning to FIG. When it is determined that the shop ID is registered in step S15 (YES in step S15), the point grant processing unit 14 determines whether or not the expiration date of the stamp card with the shop ID has expired. (Step S19) If it is determined that the expiration date of the stamp card has not expired (YES in Step S19), point information that the registered store gives to the user as privilege information is generated (Step S17). The stamp card generation / transmission processing unit 15 converts the point information into an electronic stamp, generates a stamp card of the registered store, electronically stamps the generated stamp card, and transmits it to the portable terminal 5 (step S18). ). In this case, the store has already been registered, and the stamp card has been received when the shop ID is newly registered, but the points predetermined for each store are given and transmitted so as to actively attract the user's shopping at the store. .

  On the other hand, if it is determined in step S19 that the expiration date of the stamp card has expired (NO in step S19), the point grant processing unit 14 sets the shop ID of the store managing the expired stamp card to the user DB 16. (Step S16). After step S16, the processes of step S17 and step S18 are performed in the same manner as described above, and a stamp card is newly generated and transmitted to the portable terminal 5.

  Returning to step S14, if it is determined that the advertisement browsing history of the user having the user ID: AAAA has been for a certain period (YES in step S14), the point grant processing unit 14 refers to the user DB 16 to register the shop ID. It is determined whether or not (step S20). Here, an example of a method for determining whether or not the advertisement browsing history has a certain period will be described.

In the user DB 16 of FIG. 3, http // XXXX-01 /... (2009/01/15) as an advertisement browsing history of the shop ID: xxx-123 in the advertisement browsing history field.
http: // XXXX-02 / ... (2009/08/01),
http: // XXXX-04 / ... (2009/11/10)
Is stored. In this case, since there are three URLs in which the advertisement of the shop ID: xxx-123 is displayed and access is performed on different days, in this embodiment, it is assumed that the store advertisement is browsed for a certain period. The standard setting of “fixed period” can be arbitrarily determined for each store. For example, even if there are multiple accesses on the same day, it can be considered that a certain period has passed, and even if the access date is only once in 2008 and 2009, it can be considered that a certain period has passed. it can. Further, these accesses may be from the home PC 9 or the mobile terminal 5.

When it is determined that the shop ID is registered in step S20 (YES in step S20), the point grant processing unit 14 refers to the user DB 16 and determines whether or not the expiration date of the stamp card of the shop ID has expired. Is determined (step S21). If it is determined by this determination that the expiration date of the stamp card has not expired (YES in step S21), the point grant processing unit 14 is based on a point grant rate predetermined for each store, for example, as privilege information. Point information that has been uploaded is generated (step S22).

  The stamp card generation / transmission processing unit 15 converts the point information uploaded based on the point grant rate to an electronic stamp, electronically seals the generated store stamp card, and transmits it to the portable terminal 5 (step S18). In this process, since the store has already been registered and the advertisement browsing history of the store has a certain period, the user is interested in the advertisement of the store and has a certain interest in the service at the store and the products handled. A stamp card pointed up for the purpose of promoting purchase intention is generated and transmitted to the mobile terminal 5. The store 6 can change the point UP rate stored in the store DB 17 according to the event, for example, by increasing the point UP rate during the campaign period.

  On the other hand, when it is determined in step S20 that the shop ID has not been registered (NO in step S20), the point grant processing unit 14 has browsed the web page on which the store advertisement is placed, but the ID of the store ( (Shop ID) is not registered, for example, it is determined that the registration is omitted, and the shop ID is registered in the user DB 16 (step S23). Subsequent to this process, the same processes as in steps S22 and S18 are performed. If the point grant processing unit 14 determines in step S21 that the expiration date of the stamp card of the store where the shop ID is registered has expired (NO in step S21), the point grant processing unit 14 of the store that is the issuer of the expired stamp card The shop ID is registered in the user DB 16 (step S23). After step S23, the processing of step S22 and step S18 is performed in the same manner as described above, and a stamp card is newly generated and transmitted to the portable terminal 5.

  As described above, in this embodiment, when a user connects to the Internet in advance using the mobile terminal 5 or the home PC 9 or the like and performs a keyword search, the web page on which the store advertisement associated with the keyword is posted. When there is a browsing history for a certain period, it is assumed that the user will be interested in the advertisement of the browsed store, and a stamp card for inviting customers to visit the store is generated and transmitted to the mobile terminal 5 of the user I tried to do it. This eliminates the need for the user to go directly to the store to issue a stamp card, and the stamp card is automatically generated, reducing the time and effort required for the stamp card issuing process. The Further, since the stamp card can be managed by the portable terminal, there is no need for a paper stamp card, and there is an effect that the user is freed from the complexity of managing the stamp card. Furthermore, the advertiser store extracts the target layer interested in the advertisement linked to the search, generates the stamp card by regarding the target layer as a potential user, and transmits it effectively. The effect that it can be performed is obtained. In addition, even if there is no browsing history of a Web page on which a store advertisement is placed, if a shop ID is registered, a stamp card of the shop having the shop ID is generated and transmitted. Therefore, it becomes possible to arouse a potential user who has been interested in the advertisement before.

<Second Embodiment>
The second embodiment will be described with a focus on differences from the first embodiment. Since the system configuration and device configuration are the same as those in the first embodiment, description thereof will be omitted. This embodiment is an embodiment when the user U of the mobile terminal 5 moves and is in the vicinity of the store 6. As processing, processing in the point grant processing unit 14 is different.

  This embodiment is different from the operation described in the first embodiment described above in the process in step S13. That is, in step S13, when the store information acquisition unit 13 receives the notification of the mobile terminal location information from the mobile terminal device number / position information acquisition unit 11, the store information acquisition unit 13 accesses the store DB 17 and notifies the notified mobile terminal location information and the store. The location information of the store stored in the DB 17 is collated, and it is determined whether the current location of the mobile terminal 5 matches the location of the store identified as the store where the advertisement was browsed. Then, the matched store is specified as the store 6 located in the vicinity of the mobile terminal 5. For example, when the notified mobile terminal position information is 35.658704, 139.7745408, the store information acquisition unit 13 refers to the store DB 17 and stores store location information: 35.658704, 139.7745408. To the shop (store 6) having the shop ID: xxx-123 is specified as a store located in the vicinity of the mobile terminal 5. The determination of the match is not limited to the complete match between the position of the mobile terminal and the store, but a condition including a match within a predetermined range can also be adopted. For example, a store within a predetermined distance range from the position of the mobile terminal is specified as a store located in the vicinity of the mobile terminal. Thereby, the stamp card of the store in the building within the predetermined distance range from the portable terminal can be generated and transmitted to the portable terminal.

  Thus, in this embodiment, since the store located in the vicinity of the said portable terminal 5 is specified based on the movement of the portable terminal 5, when the user U of the portable terminal 5 is in the vicinity of the store that seems to be interested. The stamp card of the store can be automatically received. As a result, the user U can immediately perform shopping using the stamp card at the store 6. Further, the store 6 as an advertiser extracts a target layer interested in an advertisement linked to the search, and generates and transmits a stamp card when the target layer is in the vicinity of the own store 6. The effect that guidance can be performed more effectively is obtained.

<Third Embodiment>
In the first embodiment and the second embodiment, the store privilege management server 1 generates the stamp card based on the card design determined for each store and transmits the stamp card to the mobile terminal 5. The embodiment of the present invention is not limited to this. For example, as shown in FIG. 9, stamp card generation processing may be performed by the portable terminal 5. In this case, several kinds of card design information are held in the storage unit 54 of the portable terminal 5 in advance, and when the user receives the stamp card information transmitted from the stamp card generation / transmission processing unit 15 (step S61), the user A favorite stamp card design is selected from several types of card designs stored in the storage unit 54. Information about the selected stamp card is sent from the storage unit 54 to the data processing unit 53, and the selected stamp card is generated (step S62). The data processing unit 53 electronically seals the stamp card generated by electronically stamping the point information received at step S61 and displays the stamp on the display unit 57 (step S63). As described above, in the present embodiment, since the stamp card is generated on the mobile terminal 5 side and presented to the user, the user can select a favorite design from a plurality of stamp card designs. Further, in this case, it is not necessary to store card design information in the store DB 17 and memory resources can be saved.

  In the above-described embodiment, the example in which the position information of the mobile terminal 5 is acquired by GPS reception from the GPS satellite 7 has been described. In addition, the position information can be acquired from the electric measurement information from an access point such as a wireless LAN base station around the city or in a building. With this function, the mobile terminal 5 can obtain position information even in valleys of buildings, underground malls, and the like where it is difficult to specify the position with the GPS function. As a result, stamp cards of stores in an underground shopping center can be received by the portable terminal 5, and stamp cards of many stores that are interested can be provided to the user.

  Further, the position information of the mobile terminal 5 may be information of three-dimensional coordinates (height, latitude, longitude). That is, the position acquired from the user is not necessarily limited to a planar one, and may be a three-dimensional one. By using the three-dimensional data, it becomes possible to grasp the position information of the mobile terminal 5 in the underground shopping center or building where the radio wave of the GPS satellite does not reach in the same manner as described above.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to the embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Store privilege management server 11 Portable terminal device number / position information acquisition part 12 User information acquisition part 13 Store information acquisition part 14 Point grant process part 15 Stamp card production | generation transmission process part 16 User DB
17 Store DB
DESCRIPTION OF SYMBOLS 100 Information processing system 2, 3 Network 4 Base station 5 Portable terminal 51 GPS receiving part 52 Cellular transmission / reception part 53 Data processing part 54 Memory | storage part 55 Camera part 56 Clock part 57 Display part 58 Operation part 59 Calling part 6 Store 7 GPS satellite U User

Claims (7)

In an information processing apparatus connected to a user terminal via a network,
User information storage means for storing user identification information, an advertisement browsing history, and a store identifier for identifying a store in association with each other;
When user identification information is received from the user terminal, the user is identified based on the user identification information stored in the user information storage means, and the browsing history of the advertisement of the identified user is acquired from the user information storage means. User information acquisition means;
Advertisement browsing history period determining means for determining whether or not the browsing history of the specified user's advertisement exists for a predetermined period;
When the browsing history of the advertisement exists for a predetermined period, the store corresponding to the advertisement is specified by the store identifier, and privilege information of the specified store is given to the electronic stamp card as an electronic stamp, and the user terminal Stamp card generation and transmission means for transmitting to,
Have
The browsing history is an URL of an advertising site related to the keyword that is not related to a click, which is displayed in conjunction with the search result for the keyword input from the user terminal and linked to the user terminal. . Store information storage means for storing the store identifier, store location information, and the advertisement browsing history in association with each other;
When the location information of the user terminal transmitted from the user terminal is received, the store located within a predetermined range from the location of the user terminal with reference to the location information of the store stored in the store information storage means Store information acquisition means for identifying
The information processing apparatus according to claim 1, wherein the stamp card generation / transmission unit assigns the specified store privilege information to the electronic stamp card as an electronic stamp and transmits the electronic stamp card to the user terminal. The user information storage means holds expiration date information of an electronic stamp card used in a store specified by the store identifier,
The stamp card generation / transmission means determines whether or not an expiration date of the electronic stamp card has passed, and generates an electronic stamp card corresponding to the store when determining that the expiration date has passed. The information processing apparatus according to claim 1, wherein the information processing apparatus transmits the information to the user terminal. The store information storage means further stores a point grant rate for each store identified by the store identifier,
The information processing apparatus according to claim 2, wherein the stamp card generation / transmission unit includes a point grant control unit that generates privilege information based on the point grant rate as an electronic stamp. In an information processing method for transmitting privilege information to a user terminal via a network from an information processing device,
Receiving user identification information and location information from the user terminal;
Identifying a user based on user identification information from the user terminal;
Identifying the current location of the identified user terminal based on location information from the user terminal, identifying a store corresponding to the identified current location of the user terminal;
Determining whether the browsing history of the specified store advertisement exists for a predetermined period;
When the browsing history of the advertisement exists for a predetermined period, the privilege information of the store associated with the advertisement is attached to the electronic stamp card as an electronic stamp and transmitted to the user terminal;
Including
The browsing history is a URL of an advertising site related to the keyword that is not related to a click, which is displayed in conjunction with the search result for the keyword input from the user terminal and linked to the user terminal. . In an information processing system comprising a user terminal and an information processing apparatus connected to the user terminal via a network,
The information processing apparatus includes:
User identification means for identifying a user based on user identification information from the user terminal;
When receiving the location information of the user terminal transmitted from the user terminal, based on the location information, the user's current location is specified, and the store identification means for specifying the store corresponding to the specified user's current location;
Advertisement browsing history period determining means for determining whether or not the browsing history of the specified store advertisement exists for a predetermined period;
When the advertisement browsing history exists for a predetermined period, stamp card generation and transmission means for giving the privilege information of the store associated with the advertisement as an electronic stamp to the electronic stamp card and transmitting it to the user terminal;
Have
The browsing history is a URL of an advertising site related to the keyword that is not related to a click, which is displayed in conjunction with the search result for the keyword input from the user terminal and linked to the user terminal.
The user terminal is
An information processing system comprising stamp card display means for displaying the electronic stamp card in a predetermined format when the electronic stamp card is received from the information processing apparatus. A computer connected to a user terminal via a network
User information storage means for storing user identification information, an advertisement browsing history, and a store identifier for identifying a store in association with each other;
When user identification information is received from the user terminal, the user is identified based on the user identification information stored in the user information storage means, and the browsing history of the advertisement of the identified user is acquired from the user information storage means. User information acquisition means;
Advertisement browsing history period determining means for determining whether or not the browsing history of the specified user's advertisement exists for a predetermined period;
When the browsing history of the advertisement exists for a predetermined period, the store corresponding to the advertisement is specified by the store identifier, and privilege information of the specified store is given to the electronic stamp card as an electronic stamp, and the user terminal Function as a stamp card generation and transmission means to transmit to
The browsing history is a URL of an advertisement site related to the keyword that is not related to a click, which is displayed in conjunction with the search result for the keyword input from the user terminal and linked to the user terminal. .

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