CN105550909B - Business push system and method - Google Patents

Business push system and method Download PDF

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CN105550909B
CN105550909B CN201610096113.5A CN201610096113A CN105550909B CN 105550909 B CN105550909 B CN 105550909B CN 201610096113 A CN201610096113 A CN 201610096113A CN 105550909 B CN105550909 B CN 105550909B
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information
mobile terminal
server
identification information
identity identification
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CN105550909A (en
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王燕
黄南
李淑萍
张鹏
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Suzhou Industrial Park Institute of Services Outsourcing
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Suzhou Industrial Park Institute of Services Outsourcing
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    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates

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Abstract

The invention discloses a business pushing system and a method, wherein the system comprises: the Bluetooth anchor point device comprises at least one Bluetooth anchor point device, a mobile terminal and a server; the Bluetooth anchor point equipment is used for periodically broadcasting the identity identification information of the Bluetooth anchor point equipment; the mobile terminal comprises a Bluetooth module, an application module and a communication module; the Bluetooth module is connected with the Bluetooth anchor point device and is used for sending the received identity identification information broadcasted by the Bluetooth anchor point device within a preset range taking the position of the mobile terminal as the center to the application module; the application module is respectively connected with the Bluetooth module and the communication module and is used for periodically sending the received identity identification information to the server through the communication module; the server queries a database according to the received identity identification information and sends list information corresponding to the identity identification information to the mobile terminal. The invention can selectively push the business information of the shops within a preset range centered on the user to the user during business push, thereby improving the quality of business push.

Description

Business push system and method
Technical Field
The invention relates to the technical field of communication, in particular to a system and a method for business push.
Background
At present, with the popularization of personal portable computers, tablet devices and portable terminal devices (smart phones), business push is a network interactive service which is widely expanded in recent years. Commercial push is the dissemination of commercial information (television advertisements, news advertisements, flat advertisements, etc.) to consumers over the internet in the form of electronic media information. Due to the spread of the internet, the network business push has the characteristics of less capital investment, quick information updating, quick message transmission, wide coverage and the like, and is gradually favored by various merchants.
However, the commercial information pushing method in the prior art pushes a large amount of invalid commercial information to users, and cannot effectively push the commercial information to specific users or consumers, so that not only is the network load increased, but also the user's repugnance is easily brought about, so that the effective commercial information is ignored by the users, and the advertisement investment of merchants is not in proportion to the actual effect.
Disclosure of Invention
In view of this, embodiments of the present invention provide a system and a method for pushing a business, which can selectively push business information of stores within a preset range centered on a user to the user during business pushing, so as to improve the quality of business pushing.
In a first aspect, an embodiment of the present invention provides a business push system, including: the Bluetooth anchor point device comprises at least one Bluetooth anchor point device, a mobile terminal and a server;
the Bluetooth anchor point equipment is used for periodically broadcasting the identity identification information of the Bluetooth anchor point equipment;
the mobile terminal comprises a Bluetooth module, an application module and a communication module;
the Bluetooth module is connected with the Bluetooth anchor point device and is used for receiving the identity identification information broadcasted by the Bluetooth anchor point device in a preset range taking the position of the mobile terminal as the center and sending the identity identification information to the application module;
the application module is connected with the Bluetooth module and is used for receiving the identity identification information sent by the Bluetooth module and periodically sending the identity identification information to a server through the communication module;
the server is used for receiving the identity identification information sent by the application module, querying a database according to the identity identification information, and sending list information corresponding to the identity identification information to the mobile terminal, wherein the list information comprises at least one list item, the list item comprises a main key, a shop name corresponding to the main key, preferential information corresponding to the main key and a uniform positioning resource identifier of the preferential information, and the main key is a character string corresponding to the shop name.
In a second aspect, an embodiment of the present invention further provides a method for pushing a business, including:
the Bluetooth anchor point device periodically broadcasts the identity identification information of the Bluetooth anchor point device;
the method comprises the steps that a mobile terminal receives identity identification information broadcasted by a Bluetooth anchor point device in a preset range with the position of the mobile terminal as the center, and periodically sends the identity identification information to a server;
the server receives the identity identification information sent by the mobile terminal, queries a database according to the identity identification information, and sends list information corresponding to the identity identification information to the mobile terminal, wherein the list information comprises at least one list item, the list item comprises a main key, a shop name corresponding to the main key, discount information corresponding to the main key and a uniform positioning resource identifier of the discount information, and the main key is a character string corresponding to the shop name.
The mobile terminal sends the identity identification information broadcasted by the Bluetooth anchor point equipment within a preset range taking the position as the center to the server, and the server sends the list information corresponding to the identity identification information of the Bluetooth anchor point equipment to the mobile terminal for the user to check; the list information comprises at least one list item, the list item comprises a main key, a shop name corresponding to the main key, discount information corresponding to the main key and a uniform positioning resource symbol of the discount information, business information of shops within a preset range taking a user as a center can be selectively pushed to the user, and the business pushing quality is improved.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
fig. 1 is a block diagram of a business push system according to an embodiment of the present invention;
fig. 2 is a block diagram of a business push system according to a second embodiment of the present invention;
fig. 3 is a flowchart of a business push method according to a third embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some but not all of the relevant aspects of the present invention are shown in the drawings.
Example one
Fig. 1 is a block diagram of a system for pushing a business, according to an embodiment of the present invention, as shown in fig. 1, the system includes: at least one bluetooth anchor device 110, a mobile terminal 120, and a server 130.
The bluetooth anchor point device 110 is configured to periodically broadcast the identity information of the bluetooth anchor point device 110; the bluetooth anchor point device 110 is arranged in a shop in a shopping mall, and power supply to the bluetooth anchor point device cannot be realized due to the fact that an external power supply cannot be used, so that power supply is realized by using a button cell, in order to save consumption of electric energy, the bluetooth anchor point device periodically sends identification information, and the cycle time can be set as required. In order to avoid the influence of the external environment on the bluetooth anchor device 110, an antenna with a gain effect is provided on the bluetooth anchor device 110.
The mobile terminal 120 includes a bluetooth module 121, an application module 122, and a communication module 123; the bluetooth module 121 is connected to the bluetooth anchor point device 110, and is configured to receive identity identification information broadcast by the bluetooth anchor point device 110 within a preset range with the location of the mobile terminal 120 as a center, and send the identity identification information to the application module 122; the application module 122 is connected to the server 130, and configured to receive the identification information sent by the bluetooth module 121, and periodically send the identification information to the server 130 through the communication module 123.
Specifically, the communication module 123 sends the identification information of the bluetooth anchor point device to the server 130 in the form of a WiFi wireless network, a 2G, 3G or 4G network. When the mobile terminal 120 of the user determines that the user moves, the period of time for the communication module 123 to send the identification information may be preset, for example, the communication module 123 may be set to send the identification information every 1 s. When the mobile terminal 120 of the user determines that the user does not have new moving information, the communication module 123 does not repeatedly send the received identification information of the bluetooth anchor point device.
The server 130 is configured to receive the identity information of the bluetooth anchor point device 110 sent by the application module 122, query the database 131 according to the identity information, and send list information corresponding to the identity information to the mobile terminal 120, where the list information includes at least one list item, the list item includes a main key (home key), a store name corresponding to the home key, offer information corresponding to the home key, and a Uniform Resource Locator (URL) of the offer information, and the home key is a character string corresponding to the store name. In this embodiment, the URL of the benefit information is at least one item, that is, the URL of the benefit information may be one item or multiple items.
In this embodiment, a main key in the list item, a shop name corresponding to the main key, benefit information corresponding to the main key, and a URL of the benefit information are stored in the database 131, and a coupon picture or web page information pointed by the benefit information URL is stored in the server 130 and is not stored in the database 131. In the present embodiment, the database 131 is stored in the server 130. The URL of the benefit information is stored in the database 131, and the URL is the address identifier of the benefit information in the server 130, and the server 130 stores the coupon picture corresponding to the URL of the benefit information. The coupon picture may be a specific picture (information on a coupon) produced by a shop or a picture of a two-dimensional code. On the basis of the above embodiment, the database may also come from the cloud.
In the present embodiment, as shown in fig. 1, the identification information of the bluetooth anchor device 110 is in one-to-one correspondence with the master key, wherein the identification information of the bluetooth anchor device 110 includes an ID associated with the application module 122 of the mobile terminal 120, a master ID representing store location information, and a sub ID representing a store name. In this embodiment, when the application module 122 exists on the mobile terminal 120 and the application module 122 is opened, the bluetooth module 121 of the mobile terminal 120 can only receive the identification information of the bluetooth anchor device, so that the mobile terminal 120 of a specific user can only receive the identification information of the bluetooth anchor device, thereby implementing pushing the business information of the specific user.
In this embodiment, the database stores a shop name corresponding to a master key, which may be composed of letters and/or numbers, and at least one item of offer information corresponding to the master key, which may be represented in the form of characters. For example, if the bluetooth point device 110 has an id a1_ b1_ c1 and the bluetooth anchor device 110 is installed in a private store in tianjin Wanda, the primary key in the database 131 corresponding to the bluetooth anchor device 110 id is tjwdhw 0001. Where tjwd is the location information of the store. If the shop is in the rank of 6 and 7, the database 131 stores the offer information of Tianjin Wandahua as a private shop, which can be directly expressed by "6 and 7 ranks, and the size of the offer information stored in the database 131 is generally 20 to 30 bytes. The database 131 stores a Uniform Resource Locator (URL) of the coupon information, that is, one URL record of "glory 6 and glory 7 price reduction" is stored in the server, and a coupon picture of glory 6 and glory 7 price reduction is associated with the URL of "glory 6 and glory 7 price reduction".
On the basis of the above embodiment, the primary key and the offer information stored in the database 131 are exemplarily in the forms of "tjwdhww 0001" and "honor 6 and honor 7 for price reduction", respectively, but the primary key and the offer information stored in the database 131 are not limited to the above forms, and may also be in other forms.
In the present embodiment, after the server 130 transmits the list information to the mobile terminal 120, the mobile terminal 120 receives the list information transmitted by the server 130, stores the list information, and displays the store name and the offer information corresponding to the store name in the list information. The user can click the shop name on the mobile terminal or the preferential information corresponding to the shop name according to the needs of the user.
Therefore, on the basis of the above embodiment, the application module 122 in the mobile terminal 120 is further configured to obtain a target store name selected by the user, and send a home key corresponding to the target store name to the server 130; the server 130 is further configured to obtain a master key corresponding to the target store name, search the database according to the master key, and send the store information associated with the master key to the mobile terminal 120; the shop information associated with the master key includes information such as the telephone and address of the shop.
The application module 122 in the mobile terminal 120 is further configured to obtain target offer information selected by the user, and send the URL of the target offer information and the master key corresponding to the target offer information to the server 130; the server 130 is further configured to receive the URL of the target benefit information and the master key corresponding to the target benefit information, determine whether the URL and the master key are matched, and send the coupon picture corresponding to the URL to the mobile terminal 120.
In this embodiment, the bluetooth anchor 110 is located in a shop of a mall, and the bluetooth anchor 110 broadcasts the identification information periodically. When the user enters a shopping mall, the user opens the application module 122 of the mobile terminal 120, and the opening instruction of the application module 122 can activate the bluetooth module 121 and the communication module 123 of the mobile terminal, so that the bluetooth module 121 of the mobile terminal receives the identification information broadcast by the bluetooth anchor point device 110 within the preset range centered on the position of the mobile terminal 120. If the Bluetooth module 121 receives the ID information broadcast by the Bluetooth anchor 110, the ID information is a1_ b1_ c1 and a2_ b2_ c 3. The shop name corresponding to a1_ b1_ c1 in the server 130 is Tianjin Wandahua which is a monopoly shop, the corresponding main key is tjwdhww 0001, a2_ b2_ c3 corresponds to Tianjin Wanda apple monopoly shop, the corresponding main key is tjwdapl0002, the Tianjin Wandahua is monopoly 6 and 7 price reduction in the monopoly shop, and the preferential information in the Tianjin Wanda apple monopoly shop is iPhone6s price reduction.
The bluetooth module 121 transmits the received identification information (a1_ b1_ c1 and a2_ b2_ c3) of the bluetooth anchor device 110 to the application module 122, and the application module 122 transmits the identification information (a1_ b1_ c1 and a2_ b2_ c3) to the server 130 through the communication module 123. The server 130 transmits the stored list information corresponding to the bluetooth pointing device 110 identification information (a1_ b1_ c1 and a2_ b2_ c3) to the user's mobile terminal. The list information comprises two list items, and each list item comprises a main key, a shop name corresponding to the main key, preferential information corresponding to the main key and a URL of the preferential information. The mobile terminal 120 of the user stores the list information and displays the shop name and the offer information corresponding to the master key.
Table 1 is a partial list of list information obtained by the mobile terminal according to the transmitted identification information of the bluetooth anchor. As shown in table 1, the master key corresponding to a1_ b1_ c1 is tjwdhww 0001, and the master key corresponding to a2_ b2_ c3 is tjwdapl 0002. The server searches the attributes of the shop name and the preference information in the database through a master key (tjwdhww 0001 or tjwdapl0002) to respectively acquire the shop name and the preference information and the URL of the preference information. Wherein, the obtained URLs of the shop name, the offer information and the offer information corresponding to tjwdhww 0001 are respectively ' tianjin vanda speciality shop ', ' honor 6 and honor 7 price reduction ' and ' http: xxxxx. xxx/sale 1/". The obtained URLs of the shop name, the offer information and the offer information corresponding to tjwdapl0002 are "tianjin wanda apple exclusive shop", "iPhone 6s price reduction" and "http:// xxx. xxxxx. xxx/sae 2/", respectively.
TABLE 1
Figure BDA0000927233250000081
When the information shown in table 1 is displayed on the mobile terminal 120 of the user, if the user is interested in "tianjinda hua is a monopoly store", the user clicks an area corresponding to "tianjinda hua is a monopoly store" displayed on the mobile terminal 120, the application module 122 on the mobile terminal 120 acquires the name of the target store selected by the user as "tianjinda hua is a monopoly store", sends a host key (tjwdw 0001) corresponding to "tianjinda hua is a monopoly store" to the server 130, and the server 130 searches for store information associated with the host key (tjwdhww 0001) according to the received host key (tjwdw 0001) corresponding to "tianjinda hua is a monopoly store" and sends the store information associated with the host key (tjwdhww 0001) to the mobile terminal 120, so that the mobile terminal 120 displays the store information. The store information associated with the master key comprises information such as a contact phone, a contact address and the like of the store. The shop information related to the owner key can be set according to the user requirement, and business information such as the shop information can be selectively pushed to the user.
If the user wants to obtain the coupon picture of "glory 6 and glory 7 price reduction", the user clicks the area corresponding to the "glory 6 and glory 7 price reduction" on the mobile terminal 120, the application module 122 on the mobile terminal 120 obtains the target coupon information selected by the user as "glory 6 and glory 7 price reduction", and sends the primary key (tjwdhw0001) corresponding to "glory 6 and glory 7 price reduction" and the URL (http:// xxx. xxxxx. xxx/sae 1/) of "glory 6 and glory 7 price reduction" to the server 130, and the server 130 judges "tjwdhww 0001" and "http: xxx, xxx/sale 1/"and sends the coupon picture corresponding to the URL to the mobile terminal 120, the user can read the coupon picture through the mobile terminal 120, so that the user can enjoy the benefit by showing the acquired coupon picture in the corresponding shop. By the method, the coupon pictures stored in the server are sent to the mobile terminal of the user, a main page of the server does not need to be started, a browser does not access commodity webpages in the shop, and the flow of the mobile terminal of the user is saved.
On the basis of the above embodiment, the embodiment of the present invention exemplarily adopts a form that the URL of the benefit information in the server corresponds to the coupon picture, but the URL of the benefit information in the server may also correspond to other benefit forms.
According to the business pushing system provided by the embodiment, the mobile terminal sends the identity identification information broadcasted by the Bluetooth anchor point device in the preset range with the position as the center to the server, the server sends the list information corresponding to the identity identification information of the Bluetooth anchor point device to the mobile terminal for the user to check, the business information of shops within the preset distance with the user as the center can be selectively pushed to the user, and the business pushing quality is improved.
Example two
Fig. 2 is a structural diagram of a business push system according to a second embodiment of the present invention; as shown in fig. 2, the system comprises: at least one bluetooth anchor device 210, a mobile terminal 220 and a server 230, wherein the mobile terminal comprises a bluetooth module 221, an application module 222 and a communication module 223;
on the basis of the above embodiment, the mobile terminal further includes a GPS module 224, and the GPS module 224 is configured to collect the location information of the mobile terminal 120, and send the location information to the server 230, so that the server 230 provides map information of a mall corresponding to the location of the mobile terminal 220.
On the basis of the foregoing embodiment, the application module 222 of the mobile terminal 220 is further configured to record the signal strength of the bluetooth anchor device identification information, and send the signal strength to the server 230; the server 230 is further configured to receive the signal strength sent by the application module 222 of the mobile terminal 220, obtain location information of the mobile terminal 220 according to the signal strength and a pre-stored positioning algorithm, call address fingerprint data in the database 231, match the location information with the address fingerprint data, adjust the location information, and send the adjusted location information to the mobile terminal 220.
In this embodiment, since the user may be present in different places, the map information stored in the mobile terminal of the user is generally the map information of the mobile terminal that performed GPS positioning last time, when the user enters a mall, the GPS module 224 collects the location information of the mobile terminal 220, and sends the location information to the server 230, so that the server 230 provides the map information of the mall where the mobile terminal 220 is located, and it is ensured that the map information in the mobile terminal 220 of the user is updated to the map information of the mall where the mobile terminal 220 is located.
Because the mode location through GPS location can't realize the inside indoor location in market, consequently adopt the mode that bluetooth anchor point equipment fixes a position inside the market. The address fingerprint data in the database is the relation data between the signal intensity array broadcasted by at least one Bluetooth anchor point device and the position in the market. The positioning principle is as follows: the signal strength of the identification information broadcast by the bluetooth anchor point device decreases with the increase of the propagation distance in the process of space propagation. The mobile terminal receives the signal strength of the identification information of at least one Bluetooth anchor point device, the received signal strength is uploaded to the server, the server performs positioning calculation on the obtained signal strength through a positioning algorithm, matches the signal strength with address fingerprint data in the server, adjusts and rechecks a matching result, the specific position of the mobile terminal in a market can be determined, and the specific position information of the mobile terminal in the market is sent to the mobile terminal. When the user moves in the shopping mall, the moving path information of the user can be drawn through the updated map information in the mobile terminal and the received positioning information.
On the basis of the above embodiment, the method further includes: the management computer 240, the management computer 240 includes an information display/entry module 241, the information display/entry module 241 is connected with the server 230; for inputting the text information of the shop merchant, sending the text information of the shop merchant to the server 230, and displaying the user text information sent by the mobile terminal 220; the server 230 is further configured to transmit text information between the mobile terminal 220 and the management computer 240 in real time; the application module 222 of the mobile terminal 220 includes an information display/entry unit 2221; the information display/entry unit 2221 is configured to input user text information, send the user text information to the server 230, and display the shop and merchant text information sent by the management computer 240. With the structure, the communication between the user and the shop merchant can be realized.
In this embodiment, the management computer 240 further includes a control module 242; the control module 242 is connected to the server 230, and is used for updating the store information and the offer information stored in the database in the server 242. Timely update of store information and offer information in the server 230 can be achieved through the control module 242, so that the user can obtain the latest information.
The embodiment provides a business pushing system, on the basis of the above embodiment, more functional components or modules are added, the server acquires the position information of the mobile terminal according to the signal strength of the identification information of the bluetooth anchor point device and a pre-stored positioning algorithm, and rechecks and adjusts the position information by using address fingerprint data, so that the mobile terminal of the user can be accurately positioned, communication between shops and businesses of the user can be realized through an information display/entry unit in an application module and an information display/entry module in a management computer, and the update of shop information or preference information stored in the server can be realized through a control module in the management computer, so that the user can know the latest information.
EXAMPLE III
Fig. 3 is a flowchart of a business push method according to a third embodiment of the present invention, where the business push is performed through a business push system, as shown in fig. 3, the method includes:
s310: the Bluetooth anchor point device periodically broadcasts the identity identification information of the Bluetooth anchor point device.
S320: the method comprises the steps that a mobile terminal receives identity identification information broadcasted by a Bluetooth anchor point device in a preset range with the position of the mobile terminal as the center, and periodically sends the identity identification information to a server;
s330: the server receives the identity identification information sent by the mobile terminal, queries a database according to the identity identification information, and sends list information corresponding to the identity identification information to the mobile terminal, wherein the list information comprises at least one list item, the list item comprises a main key, a shop name corresponding to the main key, discount information corresponding to the main key and a uniform positioning resource identifier of the discount information, and the main key is a character string corresponding to the shop name.
Further, the method further comprises the following steps: the mobile terminal acquires a target shop name selected by a user and sends a main key corresponding to the target shop name to a server;
the server acquires a primary key corresponding to the target shop name, searches a database according to the primary key, and sends shop information associated with the primary key to the mobile terminal;
the mobile terminal acquires target discount information selected by a user and sends a uniform positioning resource symbol of the target discount information and a main key corresponding to the target discount information to a server;
and the server receives the uniform positioning resource symbol and the primary key corresponding to the target discount information, judges whether the uniform positioning resource symbol and the primary key are matched, and sends the coupon picture corresponding to the uniform positioning resource symbol to the mobile terminal.
Further, the method further comprises the following steps:
the mobile terminal records the signal intensity of the Bluetooth anchor point equipment identity identification information and sends the signal intensity to the server;
the server acquires the position information of the mobile terminal according to the received signal intensity of the Bluetooth anchor point equipment identity identification information and a pre-stored positioning algorithm, calls address fingerprint data in a database, matches the position information with the address fingerprint data, adjusts the position information, and sends the adjusted position information to the mobile terminal. The server carries out positioning operation on the signal intensity of the received Bluetooth anchor point equipment identity identification information according to a positioning algorithm, can acquire the position information of the mobile terminal, and is low in accuracy, meanwhile, the server calls address fingerprint data in a database, matches the position information of the mobile terminal with the address fingerprint data, adjusts the position information, so that the position information of the mobile terminal is more accurate, and finally, the adjusted position information is sent to the mobile terminal, and the mobile terminal can acquire the more accurate position information. Further, the method further comprises the following steps:
the management computer inputs the character information of the shop merchant, sends the character information of the shop merchant to the server and displays the user character information sent by the mobile terminal;
the server instantly transmits the text information between the mobile terminal and the management computer;
and the mobile terminal inputs user character information, sends the user character information to the server and displays the shop and merchant character information sent by the management computer.
Further, the method further comprises the following steps:
the mobile terminal collects the position information of the mobile terminal and sends the position information to the server, so that the server provides map information of a market corresponding to the position of the mobile terminal.
According to the business promoting method provided by the embodiment of the invention, the mobile terminal sends the identity identification information broadcasted by the Bluetooth anchor point equipment within the preset range with the position as the center to the server, and the server sends the list information corresponding to the identity identification information of the Bluetooth anchor point equipment to the mobile terminal for the user to check, so that the business information of shops within the preset distance with the user as the center can be selectively pushed to the user, and the business pushing quality is improved.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (8)

1. A commerce push system, comprising:
the Bluetooth anchor point device comprises at least one Bluetooth anchor point device, a mobile terminal and a server;
the Bluetooth anchor point equipment is used for periodically broadcasting the identity identification information of the Bluetooth anchor point equipment;
the mobile terminal comprises a Bluetooth module, an application module and a communication module;
the Bluetooth module is connected with the Bluetooth anchor point device and is used for receiving the identity identification information broadcasted by the Bluetooth anchor point device in a preset range taking the position of the mobile terminal as the center and sending the identity identification information to the application module; the identity identification information of the Bluetooth anchor point device comprises an ID (identity) associated with an application module of the mobile terminal;
the application module is connected with the Bluetooth module and is used for receiving the identity identification information sent by the Bluetooth module and periodically sending the identity identification information to a server through the communication module;
the server is used for receiving the identity identification information sent by the application module, querying a database according to the identity identification information, and sending list information corresponding to the identity identification information to the mobile terminal, wherein the list information comprises at least one list item, the list item comprises a main key, a shop name corresponding to the main key, preferential information corresponding to the main key and a uniform positioning resource identifier of the preferential information, and the main key is a character string corresponding to the shop name;
the application module of the mobile terminal is also used for recording the signal intensity of the Bluetooth anchor point equipment identity identification information and sending the signal intensity to the server;
the server is further configured to receive the signal strength sent by the application module of the mobile terminal, obtain location information of the mobile terminal according to the signal strength and a pre-stored positioning algorithm, call address fingerprint data in a database, match the location information with the address fingerprint data, adjust the location information, and send the adjusted location information to the mobile terminal.
2. The system of claim 1,
the application module in the mobile terminal is also used for acquiring a target shop name selected by a user and sending a main key corresponding to the target shop name to a server;
the server is further used for acquiring a primary key corresponding to the target shop name, searching a database according to the primary key, and sending shop information associated with the primary key to the mobile terminal;
the application module in the mobile terminal is also used for acquiring target discount information selected by a user and sending the uniform positioning resource symbol of the target discount information and the main key corresponding to the target discount information to a server;
the server is further configured to receive the uniform positioning resource identifier and the primary key corresponding to the target offer information, determine whether the uniform positioning resource identifier and the primary key are matched, and send a coupon picture corresponding to the uniform positioning resource identifier to the mobile terminal.
3. The system of claim 1, further comprising: the management computer is used for managing the computer,
the management computer includes an information display/entry module,
the information display/input module is connected with the server; the mobile terminal is used for inputting the character information of the shop merchant, sending the character information of the shop merchant to the server and displaying the user character information sent by the mobile terminal;
the server is also used for instantly transmitting the character information between the mobile terminal and the management computer;
the application module of the mobile terminal comprises an information display/input unit;
and the information display/input unit is used for inputting user character information, sending the user character information to the server and displaying the shop and merchant character information sent by the management computer.
4. The system of claim 3,
the management computer further comprises a control module; the control module is connected with the server and used for updating the shop information and the preference information stored in the database in the server.
5. The system of claim 1,
the mobile terminal further comprises a GPS module that,
the GPS module is used for collecting the position information of the mobile terminal and sending the position information to the server so that the server provides the map information of the market corresponding to the position of the mobile terminal.
6. A method of commerce push, comprising:
the Bluetooth anchor point device periodically broadcasts the identity identification information of the Bluetooth anchor point device;
the method comprises the steps that a mobile terminal receives identity identification information broadcasted by a Bluetooth anchor point device in a preset range with the position of the mobile terminal as the center, and periodically sends the identity identification information to a server; the identity identification information of the Bluetooth anchor point device comprises an ID (identity) associated with an application module of the mobile terminal;
the server receives the identity identification information sent by the mobile terminal, queries a database according to the identity identification information, and sends list information corresponding to the identity identification information to the mobile terminal, wherein the list information comprises at least one list item, the list item comprises a main key, a shop name corresponding to the main key, discount information corresponding to the main key and a uniform positioning resource identifier of the discount information, and the main key is a character string corresponding to the shop name;
the mobile terminal records the signal intensity of the Bluetooth anchor point equipment identity identification information and sends the signal intensity to the server;
the server acquires the position information of the mobile terminal according to the received signal intensity of the Bluetooth anchor point equipment identity identification information and a pre-stored positioning algorithm, calls address fingerprint data in a database, matches the position information with the address fingerprint data, adjusts the position information, and sends the adjusted position information to the mobile terminal.
7. The method of claim 6, further comprising:
the mobile terminal acquires a target shop name selected by a user and sends a main key corresponding to the target shop name to a server;
the server acquires a primary key corresponding to the target shop name, searches a database according to the primary key, and sends shop information associated with the primary key to the mobile terminal;
the mobile terminal acquires target discount information selected by a user and sends a uniform positioning resource symbol of the target discount information and a main key corresponding to the target discount information to a server;
and the server receives the uniform positioning resource symbol and the primary key corresponding to the target discount information, judges whether the uniform positioning resource symbol and the primary key are matched, and sends the coupon picture corresponding to the uniform positioning resource symbol to the mobile terminal.
8. The method of claim 6, further comprising:
inputting the character information of a shop merchant through a management computer, sending the character information of the shop merchant to the server, and displaying the user character information sent by the mobile terminal;
the server instantly transmits the text information between the mobile terminal and the management computer;
and the mobile terminal inputs user character information, sends the user character information to the server and displays the shop and merchant character information sent by the management computer.
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