CN104036407A - Mobile internet advertisement system and advertisement method - Google Patents
Mobile internet advertisement system and advertisement method Download PDFInfo
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- CN104036407A CN104036407A CN201310073286.1A CN201310073286A CN104036407A CN 104036407 A CN104036407 A CN 104036407A CN 201310073286 A CN201310073286 A CN 201310073286A CN 104036407 A CN104036407 A CN 104036407A
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Abstract
The invention relates to a mobile internet advertisement system and advertisement method. The advertisement system comprises: a receiving module, which is used for receiving an advertisement request with geographic position information; an advertisement index database, which stores a plurality of advertisement contents designating putting geographic positions; a matching module, which is used for searching an advertisement contact matching the geographic position information of the advertisement request in the advertisement index database; and a feedback module, which is used for feeding back the advertisement content searched by the matching module. The advertisement method includes: receiving an advertisement request with geographic position information; searching an advertisement contact matching the geographic position information of the advertisement request; and feeding back the searched advertisement content. According to the invention, an advertisement contact can be provided based on the geographic position information.
Description
Technical field
The present invention relates to ad system and advertising method, particularly relate to a kind of ad system and advertising method that utilizes geographical location information.
Background technology
The display advertisement of fixed position at present, for example outdoor advertising, building advertisements etc., can show specific ad content in specific position.Geographic position and the content of each advertising display can be recorded in display advertisement system backstage, fixed position.
Along with mobile terminal, for example smart mobile phone, Intelligent flat computer popular, mobile terminal is also used to the input of advertisement, for example display advertisement in mobile phone application, the advertisement in mobile phone web pages etc.Mobile terminal can get the current geographical location information of terminal by GPS module or base station information simultaneously.And be connected with internet by modes such as 3G or WIFI.
In existing mobile Internet ad system, all do not set up the contact between fixed position display advertisement and the advertisement of mobile terminal, the geographical location information of fixed position display advertisement is not applied in the ad system of mobile terminal yet.
Summary of the invention
Because the existing defect of above-mentioned existing ad system the object of the invention is to, a kind of mobile Internet ad system and advertising method are provided, make it provide ad content based on geographic position.
To achieve these goals, a kind of mobile Internet ad system proposing according to the present invention, it comprises: receiver module, for receiving the ad-request with geographical location information; Keyed advertising storehouse, stores multiple ad contents, and each this ad content has been specified the geographic position of throwing in; Matching module, for the ad content matching from this keyed advertising storehouse search and the geographical location information of this ad-request; And this feedback module, the ad content searching for feeding back this matching module.
The present invention also can be applied to the following technical measures to achieve further.
Aforesaid mobile Internet ad system, it also comprises analysis module, in order to receive advertisement interactive information, analyzes ad click rate or/and displaying rate.
Aforesaid mobile Internet ad system, the ad content of storing in wherein said keyed advertising storehouse is consistent with the ad content that the fixed position in corresponding geographic position is shown.
Aforesaid mobile Internet ad system, the geographical location information of wherein said ad-request is the current geographic position of mobile Internet terminal, historical geography position or selected geographic position.
Aforesaid mobile Internet ad system, this ad content that wherein said feedback module searches this matching module feeds back to this mobile Internet terminal.
Aforesaid mobile Internet ad system, wherein said mobile Internet terminal is smart mobile phone or panel computer.
To achieve these goals, a kind of mobile Internet advertising method also proposing according to the present invention, it comprises the following steps: step S10: receive the ad-request with geographical location information; Step S20: the ad content that the geographical location information of search and this ad-request matches; And step S30: the ad content that feedback search is arrived.
The present invention also can be applied to the following technical measures to achieve further.
Aforesaid mobile Internet advertising method, also comprises: step S40: receive advertisement interactive information, analyze ad click rate or/and displaying rate.
The present invention is about a kind of mobile Internet ad system and advertising method, can the advertisement on fixed position display advertisement and mobile device be combined together according to geographical location information.This mobile Internet advertising method, obtains geographic position and the content of fixed position display advertisement and sets up index, and in the time connecing ad-request, search index also returns to the ad content of coupling.If user is current or historical geography position is arranged near the geographic position of certain the fixed position display advertisement that index records, return to this advertisement.When user and advertisement occur when mutual, the behavior of recording user in conjunction with fixed position display advertisement data analysis.The present invention can improve ad conversion rates and quantize the advertising results of display advertisement at diverse geographic location.In sum, the present invention compared with prior art has obvious advantage and beneficial effect.By technique scheme, mobile Internet ad system of the present invention and advertising method, at least have following advantages.
One. mobile Internet ad system of the present invention and advertising method, can provide ad content according to geographic position.
Two. mobile Internet ad system of the present invention and advertising method, played the effect that repeats strengthening to the advertisement of fixed position.
Three. mobile Internet ad system of the present invention and advertising method, shortened user from watching advertisement to the time of taking action.
Four. mobile Internet ad system of the present invention and advertising method, the method of utilizing geographical location information that the display advertisement of fixed position is combined with the advertisement on mobile device, improve ad conversion rates, and quantized the advertising results of display advertisement at diverse geographic location.
Brief description of the drawings
Fig. 1 is the use state block diagram of mobile Internet ad system the first embodiment of the present invention.
Fig. 2 is the schematic diagram of display advertisement in mobile terminal application of mobile Internet ad system the first embodiment of the present invention
Fig. 3 is the schematic flow sheet of the first embodiment of mobile Internet advertising method of the present invention.
Embodiment
Technological means and effect of taking for reaching predetermined goal of the invention for further setting forth the present invention, below in conjunction with accompanying drawing and preferred embodiment, the mobile Internet ad system proposing according to the present invention and its embodiment of method, step, structure, feature and effect thereof are described in detail.
In the present invention, the display advertisement of fixed position refers to the audio frequency of the broadcasting that is fixed on a certain geographic position, video or billboard.For example common outdoor billboard advertisement, sales field terminal video ads etc.But not as limit.Mobile terminal advertisement refers to the advertisement of showing on mobile terminal display device, and its advertisement form can be picture, word, animation or audio frequency etc.
Referring to shown in Fig. 1, is the block diagram of mobile Internet ad system the first embodiment of the present invention.The mobile Internet ad system 2 of first embodiment of the invention, comprising: receiver module 21, matching module 23, feedback module 27 and keyed advertising storehouse 25.This keyed advertising storehouse 25 stores multiple ad contents, and each ad content has been specified the geographic position of throwing in.Preferably, in this keyed advertising storehouse 25, the ad content of storage is consistent with the fixed position display advertisement content in corresponding geographic position.
This receiver module 21 is for receiving the ad-request with geographical location information; This matching module 23 is searched for the ad content matching with the geographical location information of this ad-request from this keyed advertising storehouse 25; The ad content that these feedback module 27 these matching modules 23 of feedback search.
When the mobile Internet ad system 2 of the present embodiment uses, communicate to connect by internet and one or more mobile Internet terminal 1.This mobile Internet terminal 1 can pass through 3G, WIFI or mobile network's accessing Internet, for example, be smart mobile phone, panel computer, but not as limit.This mobile Internet terminal 1 is provided with ad-request module 11, can gather the geographical location information of mobile Internet terminal 1 position, the longitude and latitude data that for example GPS returns, base station data.This ad-request module 11 can send the ad-request with this geographical location information; This mobile Internet ad system 2 receives after these ad-request, match ad content feed back to this mobile Internet terminal 1 of search and this geographic position.Described " with this geographic position ad content that matches " refers to that certain limit (for example, 5 meters, 50 meters or 300 meters) in this geographic position is with interior ad content.If this mobile Internet terminal 1 is cellphone subscriber, suppose that this user is at the rostrum of Tian An Men, mobile Internet ad system 2 is by the ad content of the some or all fixed positions in feedback rostrum of Tian An Men certain limit so.
Above-mentioned mobile Internet ad system 2 can also comprise analysis module 29.This analysis module 29 for example,, in order to receive advertisement interactive information (user clicks advertisement), analyzes ad click rate.This analysis module 29 can also analyze according to advertisement interactive information the displaying rate of the fixed position advertisement in corresponding geographic position.
Referring to Fig. 2, is the schematic diagram of display advertisement in mobile Internet terminal 1.At the top, interface of mobile Internet terminal 1 or/and bottom display advertisement 101 is application content 102 in the middle of interface.
Referring to shown in Fig. 3, is the process flow diagram of mobile Internet advertising method the first embodiment of the present invention.The mobile Internet advertising method of the present embodiment, comprises step S10: receive the ad-request with geographical location information; Step S20: the ad content that the geographical location information of search and this ad-request matches; Step S30: the ad content that feedback search is arrived.The mobile Internet advertising method of the present embodiment, can also comprise step S40: receive advertisement interactive information (for example user clicks advertisement), analyze ad click rate or/and the displaying rate of the fixed position advertisement in corresponding geographic position.
It should be appreciated by those skilled in the art, above-described embodiment has multiple variation.For example, receiver module 21 receives the geographical location information of ad-request, is not limited only to current geographic position information, can also be historical geography positional information or specified geographic location information.Though in embodiment, have modules division not in order to limit, under some hardware condition modules be can merge or further split.
Although the present invention discloses as above with preferred embodiment, so not in order to limit scope of the invention process, the simple equivalence of doing according to claims of the present invention and description changes and modifies, and still belongs in the scope of technical solution of the present invention.
Claims (9)
1. a mobile Internet ad system, is characterized in that it comprises:
Receiver module, for receiving the ad-request with geographical location information;
Keyed advertising storehouse, stores multiple ad contents, and each this ad content has been specified the geographic position of throwing in;
Matching module, for the ad content matching from this keyed advertising storehouse search and the geographical location information of this ad-request; And
Feedback module, this ad content searching for feeding back this matching module.
2. mobile Internet ad system as claimed in claim 1, is characterized in that it also comprises analysis module, in order to receive advertisement interactive information, analyzes ad click rate or/and displaying rate.
3. mobile Internet ad system as claimed in claim 1 or 2, is characterized in that the ad content of storing in wherein said keyed advertising storehouse is consistent with the fixed position display advertisement content in corresponding geographic position.
4. the mobile Internet ad system as described in arbitrary claim in claims 1 to 3, the geographical location information that it is characterized in that wherein said ad-request is current geographic position information, historical geography positional information or selected geographical location information.
5. mobile Internet ad system as claimed in claim 1, the geographical location information that it is characterized in that wherein said ad-request is current geographic position, historical geography position or the selected geographic position of mobile Internet terminal.
6. mobile Internet ad system as claimed in claim 5, is characterized in that this ad content that wherein said feedback module searches this matching module feeds back to this mobile Internet terminal.
7. mobile Internet ad system as claimed in claim 5, is characterized in that wherein said mobile Internet terminal is smart mobile phone or panel computer.
8. a mobile Internet advertising method, is characterized in that it comprises the following steps:
Receive the step with the ad-request of geographical location information;
The step of the ad content that the geographical location information of search and this ad-request matches; And
The step of the ad content that feedback search is arrived.
9. mobile Internet advertising method according to claim 8, is characterized in that, after feedback step, also comprises and receives advertisement interactive information, analyzes ad click rate or/and the step of displaying rate.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201310073286.1A CN104036407A (en) | 2013-03-07 | 2013-03-07 | Mobile internet advertisement system and advertisement method |
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| CN201310073286.1A CN104036407A (en) | 2013-03-07 | 2013-03-07 | Mobile internet advertisement system and advertisement method |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105070236A (en) * | 2015-08-26 | 2015-11-18 | 成都秋雷科技有限责任公司 | Infrared sensing type elevator advertisement release system |
| CN105070232A (en) * | 2015-08-26 | 2015-11-18 | 成都秋雷科技有限责任公司 | Energy-saving advertisement release system |
| CN105657019A (en) * | 2016-01-05 | 2016-06-08 | 仲蕊 | Mobile terminal advertisement delivery method based on geographical position |
| CN107403328A (en) * | 2016-05-18 | 2017-11-28 | 阿基米德（上海）传媒有限公司 | A kind of audio advertisement player method based on customer position information |
| CN108960898A (en) * | 2018-06-11 | 2018-12-07 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| CN111182337A (en) * | 2018-11-09 | 2020-05-19 | 上海云绅智能科技有限公司 | Commodity video display method and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105070236A (en) * | 2015-08-26 | 2015-11-18 | 成都秋雷科技有限责任公司 | Infrared sensing type elevator advertisement release system |
| CN105070232A (en) * | 2015-08-26 | 2015-11-18 | 成都秋雷科技有限责任公司 | Energy-saving advertisement release system |
| CN105657019A (en) * | 2016-01-05 | 2016-06-08 | 仲蕊 | Mobile terminal advertisement delivery method based on geographical position |
| CN107403328A (en) * | 2016-05-18 | 2017-11-28 | 阿基米德（上海）传媒有限公司 | A kind of audio advertisement player method based on customer position information |
| CN108960898A (en) * | 2018-06-11 | 2018-12-07 | 北京奇艺世纪科技有限公司 | A kind of advertisement placement method and device |
| CN111182337A (en) * | 2018-11-09 | 2020-05-19 | 上海云绅智能科技有限公司 | Commodity video display method and system |
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Application publication date: 20140910 |