CN105657019A - Mobile terminal advertisement delivery method based on geographical position - Google Patents
Mobile terminal advertisement delivery method based on geographical position Download PDFInfo
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- CN105657019A CN105657019A CN201610005374.1A CN201610005374A CN105657019A CN 105657019 A CN105657019 A CN 105657019A CN 201610005374 A CN201610005374 A CN 201610005374A CN 105657019 A CN105657019 A CN 105657019A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W52/00—Power management, e.g. TPC [Transmission Power Control], power saving or power classes
- H04W52/02—Power saving arrangements
- H04W52/0209—Power saving arrangements in terminal devices
- H04W52/0225—Power saving arrangements in terminal devices using monitoring of external events, e.g. the presence of a signal
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D30/00—Reducing energy consumption in communication networks
- Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks
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Abstract
The invention discloses a mobile terminal advertisement delivery method based on a geographical position. The mobile terminal advertisement delivery method comprises the following specific steps: a step 1: a server receives and stores material information; a step 2: the server formats the material information; a step 3: a material information delivery range is set in the server; a step 4: the server associates the material information with the delivery range; a step 5: when a mobile terminal enters the delivery range, terminal software in the mobile terminal sends request information to the server; a step 6: the server screens the material information with the delivery range according to the request information; and a step 7: the server delivers the screened material information to the terminal software in the mobile terminal. The mobile terminal advertisement delivery method disclosed by the invention can be used for realizing the technical effects of delivering the advertisement without being limited by the terminal software per se, delivering appropriate advertisement according to demand, improving the advertisement delivery and saving electricity.
Description
Technical field
The present invention relates to a kind of mobile terminal advertisement put-on method based on geographical position.
Background technology
Current China Mobile Internet technology, application development speed are world-leading, and the high speed development of mobile Internet has promoted advertisement, the rapid technology of marketing industry is reformed and the change of communication media form.
Advertisement, marketing domain advertisement putting pattern, network (PC) media started before and after the print medias to 2000 such as initial paper media, open air, start by now comprehensively to mobile Internet (including the various portable mobile smart machines such as mobile phone/panel computer/intelligent watch) media transfer.
Market scale aspect, according to authoritative institution's data, within 2015, global mobile terminal advertising income is up to 70,000,000,000 dollars, estimates totally to take in more than 100,000,000,000 dollars in 2016, and Chinese market accounting is approximately 22%, within 2016, total is about 22,000,000,000 dollars, according to " sixteen principles ", this part moving advertising is taken in, and wherein will have 20% is have medium-sized and small enterprises, contributed including little Wei enterprise, so the market that the output value of this part will be one 4,000,000,000 dollars.
Different times PC technology, advertisement technology development, it is roughly divided into three phases: from the buying pattern being core with medium position (media advertisement position), progressively arrive the buying pattern carrying out medium selection according to target audience's feature, relatively ultimate form up till now again: sequencing advertisement is bought, and accomplishes that " in units of people " carries out the mode of advertisement putting by real time bid, Accurate Analysis target consumer's feature.
Currently, mobile Internet advertisement, marketing mode just rise, mobile Internet advertisement, marketing mode still follow the media development track in PC epoch, present mobile Internet advertisement only develops into the second stage of similar PC end advertisement field, and namely having simple target consumer to analyze and still having is that mode is sold in the advertisement being core with high-quality advertisement position greatly.
And also rest on a stage to be developed in mobile terminal based on the advertisement putting mode pattern of LBS (service of LocationBasedService position-based), very huge based on the marketing under geographical position, advertisement value potentiality.More existing mobile Internet enterprises are researching and developing the advertising service based on geographical position at present.
As facebook throws in the novel advertisement instrument of advertisement the marketing person that is available for that in October, 2014 proposes according to user geographic location, utilize user mobile phone or other move the positional information of equipment and determine that they can receive the advertisement obtained; Marketing person can push precisely throwing in range shorter to the crowd in (advertisement body position) mile range, even can comprise map instruction information (if advertiser is ready to do so) in advertisement.
In April, 2015, Foursquare was proposed brand-new ad system Pinpoint, briefly, can push relevant advertisement based on the place that you haunt. Lift a simply example, if you frequently appear in beauty treatment place, it is possible to push the advertisement of beauty and skin care product class as you.
At such as domestic " footpath between fields, footpath between fields " social software, at " logical to the shop " product in August, 2014, being again based on geographical position and accurately throw in, pattern is similar with facebook.
The APP software of the above advertisement putting mode and use has following limitation:
1. it is all based on the APP product of self, judges whether to arrive in the way of real-time calling and obtaining user position and specify region, and carry out advertisement pushing by self APP product, be only mounted with that the user of this APP just can receive advertisement pushing in theory
2. whether close information pushing from user merely, whether whether APP can send this type of advertisement pushing information at running background, include user actively closes the factor such as position service function considers, the actual advertisement amount that APP can push out can be very little.
3. from the region suitability, facebook, Foursquare cannot use at home, and the crowd corresponding to installation on footpath between fields, simple footpath between fields covers, it is impossible to meet the domestic advertising master accurate input demand based on geographical position.
Nowadays, there is advertisement putting pattern two kinds popular, one is real time bid advertisement putting pattern (RealTimeBidding is called for short RTB), and RTB bids on the basis that each advertising display exposes. On display type advertising market, the kinds of goods of transaction are the exposures of each advertising display, party in request is advertiser and agent, supplier is exactly each medium, the bidding strategies of maximizing the benefits is exactly on the basis that each advertising display exposes, show the demand of exposure according to this, under the overall situation supporting Wei Kerui auction model, provide different bidding and carry out the transaction of similar auction meaning.
Another kind is that WI-FI advertisement putting pattern, Mobile Network Operator or enterprise are (such as food and drink, hotel, tourism, hospital, subway, airport, school etc.) by providing free Wi-Fi to show or advertisement information to the mobile terminals such as the computer of Wi-Fi signal, smart mobile phone can be received; When general ways of presentation is the free Wi-Fi network that user uses businessman to provide, the advertising message of businessman can be seen at online login page.
Also have and be exactly mobile terminal information is mutual and transfer communication to carry out with the switch in network often by mobile terminal with between server, it is eventually sent to server, but for the mobile terminal establishing communication link with the switch in network, if in the face of the tracking message of communication link is set up in the requirement of switch mass-sending, or analysis can be performed, this results in extra electrical loss to carry out the process of instruction.
Summary of the invention
It is an object of the invention to provide a kind of mobile terminal advertisement put-on method based on geographical position, to solve to receive the limitation of advertisement APP, condition of acceptance complexity and APP installation affect the technical problem that advertizing coverage rate is low, additionally can also solve the requirement of switch mass-sending faced by mobile terminal and set up the instruction of communication link, it is not carried out analyzing, this saves electric energy.
For realizing above goal of the invention, the present invention provides a kind of mobile terminal advertisement put-on method based on geographical position, step specific as follows:
Step 1: server receives material information and stores;
Step 2: material information is formatted by server;
Step 3: material information is set in the server and throws in scope;
Step 4: material information and input scope are associated by server;
Step 5: when mobile terminal enters input scope, the terminal software run in mobile terminal sends solicited message to server;
Step 6: the material information within the scope of input, according to described solicited message, is screened by server;
Step 7: server by screening after material information be delivered in mobile terminal run terminal software.
Further, the method that in described step 2, material is formatted by server includes: according to the material information different display location at terminal software, generate the material information of different size and content.
Further, also comprise the steps between described step 5 and step 6,
The mobile terminal sending solicited message, according to described solicited message, is carried out duplicate removal process by server;
If to this mobile terminal threw in material time, then return impression information;
If not to this mobile terminal threw in material time, then perform step 6.
Further, in described step 6, server is according to described solicited message, the material information within the scope of input is carried out screening and comprises the steps;
Step 601: server screens according to the terminal software type of the mobile terminal sending solicited message, filters out the material information meeting type;
Step 602: server, on the material Information base that step 601 filters out, carries out the screening of bidding in server.
Further, in described step 602, server is on the material Information base that step 601 filters out, and the method carrying out the screening of bidding in server includes;
If within the scope of same input, when the mobile terminal quantity of request input material presets supply volume more than material, bidding of terminal software is screened by server from high to low.
Further, in described step 602, server is on the material Information base that step 601 filters out, and the method carrying out the screening of bidding in server includes;
If within the scope of same input, when having similar material to need to throw in, screening server goes out to throw in the highest material of bidding.
Further, the method for terminal software that in described step 7, the material information after screening is delivered in mobile terminal to run by server includes:
The material information that server will filter out, the type according to the terminal software sending request, send to corresponding terminal software.
Additionally when mobile terminal carries out information transmission by the switch in network with server, being provided with information communication module and information analysis module in the terminal, described information communication module sets up the tracking message of communication link for the requirement accepting switch mass-sending; Described information analysis module, with the sender following the tracks of message following the tracks of the kind of message, described mass-sending obtaining switch mass-sending No. IP, and, if the requirement that the tracking message of described mass-sending is switch mass-sending set up No. IP of the sender following the tracks of message following the tracks of message and described mass-sending of communication link constructed with described mobile terminal No. IP of the node that the information of communication link forwards consistent time, such described mobile terminal is given up the requirement of described switch mass-sending and is set up other message informations following the tracks of message of communication link;
Further, described information communication module obtains the kind following the tracks of message of described mass-sending by the COS of the heading following the tracks of message of described mass-sending, can analyze just for some information and executing of the heading following the tracks of message of described mass-sending, thus obtain the kind following the tracks of message of described mass-sending.
Further, described information communication module is obtained the kind following the tracks of message of described mass-sending by the type of service field of the heading following the tracks of message of described mass-sending, and this type of service field includes the first field and the second field, first field of described type of service field and the second field identify the kind following the tracks of message of described mass-sending, when the character of the first field and the second field that mobile terminal analyzes this type of service field is " 10 " and " 1110 " respectively, it is assumed that the tracking message of communication link is set up in the requirement that the tracking message going out described mass-sending is switch mass-sending, it also is able to be adopted the requirement that other character information assert that switch is mass-sended to set up the tracking message of communication link by the character of the first field of type of service field Yu the second field.
Further, mobile terminal is possibly together with information analysis module, the signal reception power RSRP storing the tracking message of described mass-sending is anterior power information, and the signal reception power RSRP storing the message passed from the last time in the switch constituting communication link with described mobile terminal before the tracking message accepting described mass-sending is rear portion power information; And, described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, also continue to judge whether described anterior power information is not less than rear portion power information, if it is determined that the result being no less than, described mobile terminal continues to analyze the requirement of described switch mass-sending and sets up the tracking message of communication link;
Further, described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, also continue to judge that whether described anterior power information is less than rear portion power information, if it is determined that the result being less than, described mobile terminal is just given up the requirement of described switch mass-sending and is set up the tracking message of communication link.
Compared with prior art, the invention has the beneficial effects as follows:
1. use the technical scheme of the solicited message of indifference receiving terminal software transmission, it is thus achieved that be not limited to own terminal software and could throw in the technique effect of advertisement;
2. use the technical scheme to material information sifting, it is thus achieved that throw in suitable advertisement as desired, improve the technique effect of advertisement putting efficiency.
3. use the technical scheme that duplicate removal processes, it is thus achieved that alleviate server and mobile terminal burden, save the technique effect of data traffic.
4. introduce power saving module, saved cost, improve communication efficiency.
Accompanying drawing explanation
Fig. 1 is the flow chart of the mobile terminal advertisement put-on method based on geographical position of the present invention;
Fig. 2 is the specific embodiment flow chart of the mobile terminal advertisement put-on method based on geographical position of the present invention.
Detailed description of the invention
Below in conjunction with the drawings and specific embodiments, the invention will be further described.
Embodiment 1:
As it is shown in figure 1, the mobile terminal advertisement put-on method based on geographical position of the present invention, step specific as follows:
Step 1: server receives material information and stores;
Step 2: material information is formatted by server;
Step 3: material information is set in the server and throws in scope;
Step 4: material information and input scope are associated by server;
Step 5: when mobile terminal enters input scope, the terminal software run in mobile terminal sends solicited message to server;
Step 6: the material information within the scope of input, according to described solicited message, is screened by server;
Step 7: server by screening after material information be delivered in mobile terminal run terminal software.
Specifically, advertiser will need the ad material thrown in upload onto the server, the process that the material information uploaded up is formatted by server. Advertiser according to self-demand, can be arranged material and throw place, and input range information and material information are associated by server automatically. After mobile terminal enters the input scope that advertiser is arranged, the terminal software (hereinafter referred to as " APP ") run in mobile terminal; It is probably one and is also likely to be multiple APP, send Advertising Request Information to server. After server receives solicited message, the input scope that can enter according to mobile terminal, the material within the scope of this input is screened, and the material after screening is rendered on the APP sending solicited message, complete the input of advertisement with this.
Embodiment 2:
As in figure 2 it is shown, the mobile terminal advertisement put-on method based on geographical position of the present invention, step specific as follows:
Step A1: server receives material information and stores;
Step A2: server, according to the material information different display location at terminal software, generates the material information of different size and content;
Step A3: material information is set in the server and throws in scope;
Step A4: material information and input scope are associated by server;
Step A5: when mobile terminal enters input scope, the terminal software run in mobile terminal sends solicited message to server;
Step A6: the mobile terminal sending solicited message, according to described solicited message, is carried out duplicate removal process by server;
If to this mobile terminal threw in material time, then return impression information;
If not to this mobile terminal threw in material time, then perform step 6
Step A701: server screens according to the terminal software type of the mobile terminal sending solicited message, filters out the material information meeting type;
Step A702: server, on the step A701 material Information base filtered out, carries out the screening of bidding in server;
If within the scope of same input, when the mobile terminal quantity of request input material presets supply volume more than material, bidding of terminal software is screened by server from high to low.
If within the scope of same input, when having similar material to need to throw in, screening server goes out to throw in the highest material of bidding.
Step A8: the material information that server will filter out, the type according to the terminal software sending request, send to corresponding terminal software.
Specifically, embodiment 2 is the further materialization to embodiment 1, and the step of embodiment 2 is roughly the same with the step of embodiment 1, and wherein step A2 is equivalent to step 2; Step A701 is equivalent to step 6 to step A702; Step A8 is equivalent to step 7, adds step A6 simultaneously.
Due to each mobile terminal screen size, and the difference of the APP advertising display position of required input, the material of advertiser last time is not necessarily suitable for all mobile terminals and APP, it is necessary to process through formatting, material meets mobile terminal and the requirement of APP advertisement show position.
Owing to mobile terminal is mobile, it is possible to exist and repeat turnover input region at short notice, it is easy for causing repeating to throw in advertisement, brings unnecessary burden and flow loss to server and mobile terminal.
Employing duplicate removal processes, above-mentioned situation can be prevented effectively from, server can carry out the identification to mobile terminal according to the relevant parameter of the mobile terminal carried in solicited message, within a certain period of time, such as: 30 minutes, when this mobile terminal is again introduced into input scope, just the terminal software in this mobile terminal is not being carried out advertisement putting, but notice terminal software is showing advertisement voluntarily.
When material is screened by server, owing to the APP type asking advertisement is different; Such as: advertisement show position is different, server needs the material by the APP meeting the request of transmission requires to screen. These ad material being likely to the advertisement having same type or similar type, if being all delivered to APP, virtually increasing the use of APP flow and processing load can be increased to APP. For this situation, the ad material of Preliminary screening is carried out bidding in server by server, and the advertisement screening price optimum in same or analogous advertisement is thrown in.
When within the scope of same input, when the mobile terminal quantity that request is thrown in presets supply volume more than material, for instance: the terminal now asked has 100, and material is preset and thrown in 50 at most. server will according to the height of bidding of terminal software, material is thrown in mobile terminal, such as: QQ chat software bids 100 yuan, Mo Mo chat software bids 50 yuan, other softwares bid 10 yuan, the QQ request in 30 mobile terminals is now had to throw in, footpath between fields, footpath between fields request in 20 mobile terminals is thrown in, other software request in other several mobile terminals is thrown in, the mobile terminal that server will first be thrown in 30 QQ requests is thrown in, the mobile terminal thrown in the request of footpath between fields, 20 footpaths between fields again is thrown in, maximum quantity 50 is thrown in owing to reaching material, just no longer throw in material to other software.
Throwing in scope due to material and would be likely to occur crossing region, namely same region would be likely to occur similar material needs to throw in, and now server can be thrown in bid according to material and screen, and by bidding, the highest material is thrown at this intersecting area.
After having screened, server according to the APP type of the ad material of screening and its association, can throw in advertisement to corresponding APP.
Advertisement putting pattern of the present invention is a kind of novel advertisement putting pattern, and throwing in pattern with existing RTB advertisement putting pattern and WI-FI has bigger difference. Although the new model after having the improvement to both patterns, but the pattern after improving throws in the limitation of pattern self due to basis, and have some limitations, such as: the RTB advertisement mode after improvement, although can be similar realize the technique effect that the present invention brings, but from injected volume, for supply volume Internet advertising DSP (Demand-SidePlatform) i.e. party in request's platform very little, reduce party in request's platform support possibility degree to this pattern. And the WIFI after improving throws in pattern, it is necessary to the solid shop/brick and mortar store of oneself carries out WI-FI issue now, could throw in, and virtually increases enforcement difficulty.
On the whole, the present invention is used in all terminal softwares and adds the unified data interaction interface mutual with server info when exploitation, by terminal software self poisoning system, asks for advertisement by unified data interaction interface as server.The limitation that this new model completely avoid above two common pattern and its improved mode brings.
Additionally when mobile terminal carries out information transmission by the switch in network with server, being provided with information communication module and information analysis module in the terminal, described information communication module sets up the tracking message of communication link for the requirement accepting switch mass-sending; Described information analysis module, with the sender following the tracks of message following the tracks of the kind of message, described mass-sending obtaining switch mass-sending No. IP, and, if the requirement that the tracking message of described mass-sending is switch mass-sending set up No. IP of the sender following the tracks of message following the tracks of message and described mass-sending of communication link constructed with described mobile terminal No. IP of the node that the information of communication link forwards consistent time, such described mobile terminal is given up the requirement of described switch mass-sending and is set up other message informations following the tracks of message of communication link;
Further, described information communication module obtains the kind following the tracks of message of described mass-sending by the COS of the heading following the tracks of message of described mass-sending, in the present invention, can analyze just for some information and executing of the heading following the tracks of message of described mass-sending, thus obtain the kind following the tracks of message of described mass-sending, so can more efficiently enter the confirmation of next stage, thus the tracking message in described mass-sending be the requirement of switch mass-sending set up No. IP of the sender following the tracks of message following the tracks of message and described mass-sending of communication link constructed with described mobile terminal No. IP of the node that the information of communication link forwards consistent time, it is no need for carrying out the analysis of next stage, so prevent from the unnecessary waste of energy.
Further, described information communication module is obtained the kind following the tracks of message of described mass-sending by the type of service field of the heading following the tracks of message of described mass-sending, in the present embodiment, and this type of service field includes the first field and the second field, first field of described type of service field and the second field identify the kind following the tracks of message of described mass-sending, in conjunction with the present embodiment, when the character of the first field and the second field that mobile terminal analyzes this type of service field is " 10 " and " 1110 " respectively, it is assumed that the tracking message of communication link is set up in the requirement that the tracking message going out described mass-sending is switch mass-sending, extremely efficiently carry out the identification of next stage, thus the tracking message in described mass-sending be the requirement of switch mass-sending set up No. IP of the sender following the tracks of message following the tracks of message and described mass-sending of communication link constructed with described mobile terminal No. IP of the node that the information of communication link forwards consistent time, it is no need for carrying out the analysis of next stage, so prevent from the unnecessary waste of energy, there is no doubt that and also be able to be adopted by the character of the first field of type of service field Yu the second field the requirement that other character information assert that switch is mass-sended to set up the tracking message of communication link, this is mathematical.
Further, mobile terminal is possibly together with information analysis module, the signal reception power RSRP storing the tracking message of described mass-sending is anterior power information, and the signal reception power RSRP storing the message passed from the last time in the switch constituting communication link with described mobile terminal before the tracking message accepting described mass-sending is rear portion power information; And, described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, also continue to judge whether described anterior power information is not less than rear portion power information, if it is determined that the result being no less than, described mobile terminal continues to analyze the requirement of described switch mass-sending and sets up the tracking message of communication link;In the present embodiment, the signal of the message information accepted can be received power and perform detection and storage by described mobile terminal, namely signal receives power RSRP as index, described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, also continue to judge whether described anterior power information is not less than rear portion power information, if it is determined that the result being no less than, described mobile terminal continues to analyze the requirement of described switch mass-sending and sets up the tracking message of communication link, the information transfer efficiency that so can improve.
Further, described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, also continue to judge that whether described anterior power information is less than rear portion power information, if it is determined that the result being less than, described mobile terminal is just given up the requirement of described switch mass-sending and is set up the tracking message of communication link, in the present embodiment, the signal of the message information accepted can be received power and perform detection and storage by described mobile terminal, namely signal receives power RSRP as index, described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, also continue to judge that whether described anterior power information is less than rear portion power information, if it is determined that the result being less than, described mobile terminal is just given up the requirement analyzing the mass-sending of described switch and is set up the tracking message of communication link and change without making, the information transfer efficiency that so can improve can also power saving, save cost.
In addition to the implementation, the present invention can also have other embodiments, all employings to be equal to replacement or the technical scheme of equivalent transformation formation, all falls within protection scope of the present invention.
Claims (8)
1. the mobile terminal advertisement put-on method based on geographical position, it is characterised in that comprise the steps:
Step 1: server receives material information and stores;
Step 2: material information is formatted by server;
Step 3: material information is set in the server and throws in scope;
Step 4: material information and input scope are associated by server;
Step 5: when mobile terminal enters input scope, the terminal software run in mobile terminal sends solicited message to server;
Step 6: the material information within the scope of input, according to described solicited message, is screened by server;
Step 7: server by screening after material information be delivered in mobile terminal run terminal software.
2. the mobile terminal advertisement put-on method based on geographical position as claimed in claim 1, it is characterised in that the method that in described step 2, material is formatted by server includes;
According to the material information different display location at terminal software, generate the material information of different size and content.
3. the mobile terminal advertisement put-on method based on geographical position as claimed in claim 1, it is characterised in that also comprise the steps between described step 5 and step 6,
The mobile terminal sending solicited message, according to described solicited message, is carried out duplicate removal process by server;
If to this mobile terminal threw in material time, then return impression information;
If not to this mobile terminal threw in material time, then perform step 6.
4. the mobile terminal advertisement put-on method based on geographical position as described in arbitrary in claim 1-3, it is characterised in that in described step 6, server is according to described solicited message, the material information within the scope of input is carried out screening and comprises the steps;
Step 601: server screens according to the terminal software type of the mobile terminal sending solicited message, filters out the material information meeting type;
Step 602: server, on the material Information base that step 601 filters out, carries out the screening of bidding in server.
5. the mobile terminal advertisement put-on method based on geographical position as claimed in claim 4, it is characterised in that in described step 602, server is on the material Information base that step 601 filters out, the method carrying out the screening of bidding in server includes;
If within the scope of same input, when the mobile terminal quantity of request input material presets supply volume more than material, bidding of terminal software is screened by server from high to low.
6. the mobile terminal advertisement put-on method based on geographical position as claimed in claim 5, it is characterised in that in described step 602, server is on the material Information base that step 601 filters out, the method carrying out the screening of bidding in server includes;
If within the scope of same input, when having similar material to need to throw in, screening server goes out to throw in the highest material of bidding.
7. the mobile terminal advertisement put-on method based on geographical position as described in arbitrary in claim 4-6, it is characterised in that in described step 7, the method for the terminal software that the material information after screening is delivered in mobile terminal to run by server includes;
The material information that server will filter out, the type according to the terminal software sending request, send to corresponding terminal software.
8. the mobile terminal advertisement put-on method based on geographical position as claimed in claim 1, it is characterized in that, in described step 5, when mobile terminal carries out information transmission by the switch-to-server in network, being provided with information communication module and information analysis module in the terminal, described information communication module sets up the tracking message of communication link for the requirement accepting switch mass-sending; Described information analysis module, by the kind following the tracks of message obtaining switch mass-sending, No. IP of the sender following the tracks of message of described mass-sending, if the requirement that the tracking message of described mass-sending is switch mass-sending set up No. IP of the sender following the tracks of message following the tracks of message and described mass-sending of communication link construct with described mobile terminal No. IP of the node that the information of communication link forwards consistent time, described mobile terminal is given up the requirement of described switch mass-sending and is set up the subsequent packet information following the tracks of message of communication link;
Described information communication module obtains the kind following the tracks of message of described mass-sending by the COS of the heading following the tracks of message of described mass-sending, just for the information and executing analysis of the heading following the tracks of message of described mass-sending, can thus obtain the kind following the tracks of message of described mass-sending;
Described information communication module is obtained the kind following the tracks of message of described mass-sending by the type of service field of the heading following the tracks of message of described mass-sending, and this type of service field includes the first field and the second field, first field of described type of service field and the second field identify the kind following the tracks of message of described mass-sending, when the character of the first field and the second field that mobile terminal analyzes this type of service field is " 10 " and " 1110 " respectively, it is assumed that the tracking message of communication link is set up in the requirement that the tracking message going out described mass-sending is switch mass-sending, it also is able to be adopted the requirement that other character information assert that switch is mass-sended to set up the tracking message of communication link by the character of the first field of type of service field Yu the second field,
Mobile terminal is possibly together with information analysis module, the signal reception power RSRP storing the tracking message of described mass-sending is anterior power information, and the signal reception power RSRP storing the message passed from the last time in the switch constituting communication link with described mobile terminal before the tracking message accepting described mass-sending is rear portion power information; And, described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, continue to judge whether described anterior power information is not less than rear portion power information, if it is determined that the result being no less than, described mobile terminal continues to analyze the requirement of described switch mass-sending and sets up the tracking message of communication link;
Described information communication module is assert when No. IP of the node of No. IP information forwarding having constructed communication link with described mobile terminal of the sender following the tracks of message of described mass-sending is inconsistent, also continue to judge that whether described anterior power information is less than rear portion power information, if it is determined that the result being less than, described mobile terminal is just given up the requirement of described switch mass-sending and is set up the tracking message of communication link.
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