CN103826205A - Bluetooth-technology-based digital information push method and bluetooth-technology-based digital information push system - Google Patents

Bluetooth-technology-based digital information push method and bluetooth-technology-based digital information push system Download PDF

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Publication number
CN103826205A
CN103826205A CN201410101806.XA CN201410101806A CN103826205A CN 103826205 A CN103826205 A CN 103826205A CN 201410101806 A CN201410101806 A CN 201410101806A CN 103826205 A CN103826205 A CN 103826205A
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CN
China
Prior art keywords
information
mobile terminal
bluetooth
digital information
cloud computing
Prior art date
Application number
CN201410101806.XA
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Chinese (zh)
Inventor
雍兴辉
刘斌
戴多好
郭陟
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北京赢销通软件技术有限公司
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Application filed by 北京赢销通软件技术有限公司 filed Critical 北京赢销通软件技术有限公司
Priority to CN201410101806.XA priority Critical patent/CN103826205A/en
Publication of CN103826205A publication Critical patent/CN103826205A/en

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Abstract

The invention relates to a bluetooth-technology-based digital information push method and a bluetooth-technology-based digital information push system. The bluetooth-technology-based digital information push system comprises a mobile terminal, a bluetooth tag, a back-end server and a cloud computing server, wherein the mobile terminal acquires tag information by scanning a neighboring position tag based on a bluetooth technology and acquires a distance between the mobile terminal and the tag through a wireless distance measurement technology, and a position of current mobile equipment is obtained by exchanging tag information with a back-end system and calculating, and corresponding digital information is requested from the back-end system via the position, and the back-end system pushes the defined digital information to the mobile terminal. The system is simple to operate, overcomes the defects that the short messages, multimedia messages and internet downloads are inaccurate in a conventional information push method, and can push digital information to users efficiently and accurately, and greatly improves the user experience, and the push cost of businessmen or enterprises can be reduced effectively.

Description

A kind of digital information method for pushing and system based on Bluetooth technology

Technical field:

The present invention relates to Bluetooth technology, WLAN (wireless local area network) (Wireless Local Area Networks; WLAN), the Internet and mobile internet technical field, be specifically related to a kind of method that pushes digital information based on Bluetooth technology to mobile phone users.

Background technology:

Along with the development of mobile Internet, Intelligent mobile equipment, comprises that smart mobile phone, panel computer are more and more universal in consumer, current intelligent mobile phone system, mainly, based on two large systems, one is the iOS system based on Apple, and another one is the Android system based on Google.

Along with popularizing of Intelligent mobile equipment, smart mobile phone, panel computer become the marketing channel of enterprise, the numerous and confused contention of businessman, and the screen of intelligent terminal becomes relay to be looked, and the screen of the 3rd after computer is that information is issued, advertising, the important medium of product promotion.

Traditional information popularization method mainly adopts the modes such as note, multimedia message, the Internet download.This propelling movement often can only adopt that user subscribes to, position location services or indiscriminate mode based on GPS carried out, and these modes often face the situations such as user's specific aim is not high, locating effect inaccuracy causes propelling movement content is inaccurate.

How could be fast, efficiently, the more various digitalized datas of businessman of enterprise are pushed to intelligent mobile terminal and just become the problem that this area need to solve.

Summary of the invention:

For the problems referred to above, the object of the present invention is to provide a kind of digital information method for pushing and system based on Bluetooth technology.

For achieving the above object, the invention provides following technical scheme:

A digital information method for pushing based on Bluetooth technology, is applied to and comprises bluetooth label, mobile terminal, background server and cloud computing server, it is characterized in that:

The described background server setting digital information associated with bluetooth label;

Digital information is sent to cloud computing server by described background server;

Described bluetooth label arranges broadcast singal parameter, comprises label unique identification, transmitting power, service parameter;

Described bluetooth label is the unlimited radiofrequency signal of sending periodically;

Described mobile terminal is opened bluetooth scanning, enters the signal strength signal intensity, the unique identification of label, transmitting power, the service parameter that get bluetooth label after blue teeth wireless range of signal according to wireless signal;

Described mobile terminal extracts the digital information data that can directly use in the service parameter obtaining, and shows information extraction;

Described mobile terminal connects background server operation system by WLAN (wireless local area network), submits the information of obtaining to operation system, and background server operation system is to service digital information corresponding to mobile terminal feedback;

Described mobile terminal connects cloud computing server by the Internet, submits the information of obtaining to cloud computing server, and cloud computing server is to service digital information corresponding to mobile terminal feedback;

Described mobile terminal calculates original position-information according to the signal strength signal intensity of bluetooth label, unique identification, transmitting power, service parameter, and one or more original position-information are submitted to background server position system, finally determine the distance between mobile device and bluetooth label by position system;

Described background server verifies the data parameters of transferring terminal and directly extracting, and background server comprises operation system, position system, verification system.

Described cloud computing server is verified transferring the direct data parameters of extracting of terminal;

The preferential WLAN of the selecting when digital information of the non-direct use of described acquisition for mobile terminal;

A digital information supplying system based on Bluetooth technology, comprises mobile terminal, bluetooth label, background server, cloud computing server;

Described mobile terminal receives bluetooth label signal, obtains the information that can directly extract, connects background server by WLAN (wireless local area network), obtains non-direct information extraction and the information of direct extraction is verified, multiposition information is mated simultaneously.

Figure of description explanation

Fig. 1 is the integrated stand composition of the embodiment of the present invention;

Fig. 2 is the background server system construction drawing of embodiments of the invention;

Embodiment:

For making object, the technical scheme of the embodiment of the present invention clearer, below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme of the invention process illustration is clearly and completely described, obviously, described embodiment is a part of embodiment of the present invention, rather than whole embodiment.Based on embodiments of the invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.

Step 1, completes building of background server operation system, cloud computing server system;

Step 2, open, use bluetooth tag control instrument to read and arrange the unique identification (MAC Address of bluetooth label, region ID, chief editor number, secondary numbering), signal strength signal intensity, transmitting power etc. of bluetooth label on bluetooth label, and these information are synchronously entered in background server operation system, cloud computing server system;

Step 3, bluetooth label is placed on the counter of businessman, use bluetooth tag control instrument to read the information such as unique identification, read the predefined dependent merchandise information of businessman from background server operation system or cloud computing server system, merchandise news is tied to bluetooth label and is synchronized in background server operation system or cloud computing server system;

Step 4 is installed the application of businessman on mobile terminal, and this application can be identified the bluetooth label that businessman places and get the information such as unique identification, signal strength signal intensity;

Step 5, mobile terminal sends the bluetooth label information collecting to background server operation system or cloud computing server system, and obtains the position that the shop map, fabric structure, bluetooth label of businessman are placed;

Step 6, mobile terminal calculates the distance according to bluetooth label by following formula:

R=A+B*(RSSI/P)^C(A+B=1)

Wherein: R represents distance, A, B, C are experiment parameters, adjust for the numerical value of adjusting the distance under different scenes.RSSI is that the signal strength signal intensity, the P that receive are the signal strength signal intensities at 1 meter of of bluetooth label;

Step 7, mobile terminal is determined the position of oneself in conjunction with the position of bluetooth label and the store information of businessman, and send information to background server operation system or cloud computing server system, and get dependent merchandise information and the user behavior definition of this apparatus bound;

Step 8, merchandise news (picture, sound, word) etc. is showed user by mobile terminal, and click user, long press etc. under operational circumstances further mutual according to the user behavior of definition.

Claims (5)

1. the digital information method for pushing based on Bluetooth technology, is applied to and comprises bluetooth label, mobile terminal, background server and cloud computing server, it is characterized in that:
The described background server setting digital information associated with bluetooth label;
Digital information is sent to cloud computing server by described background server;
Described bluetooth label arranges broadcast singal parameter, comprises label unique identification, transmitting power, service parameter;
Described bluetooth label is the unlimited radiofrequency signal of sending periodically;
Described mobile terminal is opened bluetooth scanning, enters the signal strength signal intensity, the unique identification of label, transmitting power, the service parameter that get bluetooth label after blue teeth wireless range of signal according to wireless signal;
Described mobile terminal extracts the digital information data that can directly use in the service parameter obtaining, and shows information extraction;
Described mobile terminal connects background server operation system by WLAN (wireless local area network), submits the information of obtaining to operation system, and background server operation system is to service digital information corresponding to mobile terminal feedback;
Described mobile terminal connects cloud computing server by the Internet, submits the information of obtaining to cloud computing server, and cloud computing server is to service digital information corresponding to mobile terminal feedback;
Described mobile terminal calculates original position-information according to the signal strength signal intensity of bluetooth label, unique identification, transmitting power, service parameter, and one or more original position-information are submitted to background server position system, finally determine the distance between mobile device and bluetooth label by position system.
2. method according to claim 1, is characterized in that, also comprises:
Described background server verifies the data parameters of transferring terminal and directly extracting, and background server comprises operation system, position system, verification system.
3. method according to claim 1, is characterized in that, also comprises:
Described cloud computing server is verified transferring the direct data parameters of extracting of terminal.
4. method according to claim 1, is characterized in that, also comprises:
The preferential WLAN of the selecting when digital information of the non-direct use of described acquisition for mobile terminal.
5. the digital information supplying system based on Bluetooth technology, is characterized in that, comprises mobile terminal, bluetooth label, background server, cloud computing server;
Described mobile terminal receives bluetooth label signal, obtain the information that can directly extract, connect background server by WLAN (wireless local area network), obtain non-direct information extraction and the information of direct extraction is verified, multiposition information is mated simultaneously, described mobile terminal connects cloud computing server by the Internet, obtains non-direct information extraction and the information of direct extraction is verified, multiposition information is mated simultaneously.
CN201410101806.XA 2014-03-19 2014-03-19 Bluetooth-technology-based digital information push method and bluetooth-technology-based digital information push system CN103826205A (en)

Priority Applications (1)

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CN104410957A (en) * 2014-12-09 2015-03-11 上海随云信息技术有限公司 Automatic multimedia interpretation device, system and method based on iBeacon
CN104794637A (en) * 2015-04-21 2015-07-22 优德移动互联软件科技江苏有限公司 Base station radio based user data aggregation and interaction method and system
CN104833945A (en) * 2015-03-27 2015-08-12 南京旭品信息科技有限公司 System and method for realizing lost article wireless label positioning based on mobile terminal
CN105139506A (en) * 2015-08-24 2015-12-09 福建星网锐捷通讯股份有限公司 Number fetching method, device, server and system on basis of locating mobile terminal
CN105141706A (en) * 2015-10-15 2015-12-09 丹阳伦图电子技术有限公司 ESL system for realizing content pushing based on Wi-Fi Aware
CN105225131A (en) * 2015-10-15 2016-01-06 丹阳伦图电子技术有限公司 A kind of ESL system based on Wi-Fi Aware technology
CN105323719A (en) * 2015-11-10 2016-02-10 深圳市冠旭电子有限公司 Information distribution method and device
WO2016029407A1 (en) * 2014-08-28 2016-03-03 华为技术有限公司 Data pushing method and related apparatus
CN105389866A (en) * 2014-08-25 2016-03-09 埃森哲环球服务有限公司 secure short-distance-based communication and access control system
CN105427214A (en) * 2015-10-29 2016-03-23 深圳市国华光电科技有限公司 Intelligent classroom teaching management system and method
CN105471924A (en) * 2016-01-29 2016-04-06 驰众信息技术(上海)有限公司 Wireless electronic Bluetooth identity recognition system
CN106357748A (en) * 2016-08-30 2017-01-25 飞天诚信科技股份有限公司 Information push method and system
CN106776867A (en) * 2016-11-26 2017-05-31 北京小米移动软件有限公司 Information-pushing method and device
CN107230089A (en) * 2016-03-23 2017-10-03 北京爱街网络科技有限公司 A kind of intelligent scene marketing method and its relevant equipment
US9922294B2 (en) 2014-08-25 2018-03-20 Accenture Global Services Limited Secure short-distance-based communication and enforcement system
CN108141708A (en) * 2015-09-07 2018-06-08 Sk普兰尼特有限公司 The method for whether entering and leaving shop using the method for servicing and determining user of beacon offer content information
US10009745B2 (en) 2014-08-25 2018-06-26 Accenture Global Services Limited Validation in secure short-distance-based communication and enforcement system according to visual objects
CN108270745A (en) * 2016-12-30 2018-07-10 电信科学技术研究院 A kind of method for pushing of service customizing information, terminal and master control bluetooth equipment
US10074222B2 (en) 2014-08-25 2018-09-11 Accenture Global Services Limited Secure short-distance-based communication and validation system for zone-based validation
US10074225B2 (en) 2016-04-18 2018-09-11 Accenture Global Solutions Limited Validation in secure short-distance-based communication and enforcement system according to visual object flow
CN109121126A (en) * 2018-08-10 2019-01-01 Oppo广东移动通信有限公司 Electronic equipment, information push method and Related product

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US10074222B2 (en) 2014-08-25 2018-09-11 Accenture Global Services Limited Secure short-distance-based communication and validation system for zone-based validation
US10009745B2 (en) 2014-08-25 2018-06-26 Accenture Global Services Limited Validation in secure short-distance-based communication and enforcement system according to visual objects
CN105389866A (en) * 2014-08-25 2016-03-09 埃森哲环球服务有限公司 secure short-distance-based communication and access control system
CN105389866B (en) * 2014-08-25 2017-10-20 埃森哲环球服务有限公司 Safe is communicated and access control system based on short-range
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CN104833945A (en) * 2015-03-27 2015-08-12 南京旭品信息科技有限公司 System and method for realizing lost article wireless label positioning based on mobile terminal
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CN105139506A (en) * 2015-08-24 2015-12-09 福建星网锐捷通讯股份有限公司 Number fetching method, device, server and system on basis of locating mobile terminal
CN108141708A (en) * 2015-09-07 2018-06-08 Sk普兰尼特有限公司 The method for whether entering and leaving shop using the method for servicing and determining user of beacon offer content information
CN105225131A (en) * 2015-10-15 2016-01-06 丹阳伦图电子技术有限公司 A kind of ESL system based on Wi-Fi Aware technology
CN105141706A (en) * 2015-10-15 2015-12-09 丹阳伦图电子技术有限公司 ESL system for realizing content pushing based on Wi-Fi Aware
CN105427214A (en) * 2015-10-29 2016-03-23 深圳市国华光电科技有限公司 Intelligent classroom teaching management system and method
CN105323719A (en) * 2015-11-10 2016-02-10 深圳市冠旭电子有限公司 Information distribution method and device
CN105471924A (en) * 2016-01-29 2016-04-06 驰众信息技术(上海)有限公司 Wireless electronic Bluetooth identity recognition system
CN105471924B (en) * 2016-01-29 2018-06-26 驰众信息技术(上海)有限公司 Electronics bluetooth wireless identity identifying system
CN107230089A (en) * 2016-03-23 2017-10-03 北京爱街网络科技有限公司 A kind of intelligent scene marketing method and its relevant equipment
US10074225B2 (en) 2016-04-18 2018-09-11 Accenture Global Solutions Limited Validation in secure short-distance-based communication and enforcement system according to visual object flow
CN106357748A (en) * 2016-08-30 2017-01-25 飞天诚信科技股份有限公司 Information push method and system
CN106776867A (en) * 2016-11-26 2017-05-31 北京小米移动软件有限公司 Information-pushing method and device
CN108270745A (en) * 2016-12-30 2018-07-10 电信科学技术研究院 A kind of method for pushing of service customizing information, terminal and master control bluetooth equipment
CN108270745B (en) * 2016-12-30 2020-08-07 电信科学技术研究院 Business customized information pushing method, terminal and master control Bluetooth device
CN109121126A (en) * 2018-08-10 2019-01-01 Oppo广东移动通信有限公司 Electronic equipment, information push method and Related product

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Application publication date: 20140528