CN101895816A - Advertising information release method, device and system - Google Patents
Advertising information release method, device and system Download PDFInfo
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- CN101895816A CN101895816A CN 201010220238 CN201010220238A CN101895816A CN 101895816 A CN101895816 A CN 101895816A CN 201010220238 CN201010220238 CN 201010220238 CN 201010220238 A CN201010220238 A CN 201010220238A CN 101895816 A CN101895816 A CN 101895816A
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Abstract
The embodiment of the invention provides an advertising information release method, a device and a system. The method comprises the following steps: sending a positioning information instruction to a mobile communication terminal; acquiring position information fed back by the mobile communication terminal; judging whether the mobile communication terminal enters a preset scope based on the position information; and if the mobile communication terminal enters the preset scope, sending advertising information to the mobile communication terminal. The device comprises an instruction sending unit, an information acquiring unit, a judgment unit and an information sending unit, wherein the instruction sending unit is used for sending the positioning information instruction to the mobile communication terminal, the information acquiring unit is used for acquiring the position information fed back by the mobile communication terminal, the judgment unit is used for judging whether the mobile communication terminal enters the preset scope based on the position information, and the information sending unit is used for sending the advertising information to the mobile communication terminal if the mobile communication terminal enters the preset scope. By using the invention, advertising information release can be realized purposefully based on the position information of the mobile communication terminal.
Description
Technical field
The present invention relates to mobile communication technology, relate in particular to a kind of advertising information release method, Apparatus and system.
Background technology
Businessman is general at present by the mobile phone transmission to its registered members to the transmission of advertising messages such as its discount.And, occurred purchasing by group along with the development of business model.Purchase by group and be a team and purchase to businessman, international common name B2T (Business To Team), be B2B (the Business To Business that continues, businessman is to businessman), B2C (Business To Consumer, Business to Consumer), the another electronic business mode behind the C2C (Consumer ToConsumer, customer to customer).Purchasing by group, was the definition of " institutional purchasing " originally, and now, universal the allowing of network purchases by group the consumption revolution that becomes a lot of Chinese's participations.Network becomes a kind of new consumption pattern.So-called network group buying is exactly mutual unacquainted consumer, collects funds by " the poly-people's of net the strength " of the Internet, and the bargain power of increasing and businessman is in the hope of the price of optimum.Although the appearance of network group buying has only the short time more than 2 years, become a kind of new consumption pattern popular in the netizen.At present the main force of network group buying is the young colony at 25 years old to 35 years old age, in Beijing, big cities such as Shanghai, Shenzhen are very general.The commodity price that purchases by group is more preferential.Although purchase by group is not the consumption mode of main flow also, and the explosive force that it had reveals gradually.The insider represents that network group buying has changed the game rule of traditional consumption.Purchase by group most crucial advantage be embodied in commodity price more preferential on.According to the quantity of number that purchases by group and ordering products, the consumer generally can obtain from 5% to 40% margin of preference that does not wait.
But businessman will lose a part of client concerning the consumer groups of those customs of not surfing the Net, is equivalent to lose a turnover.Otherwise the user has lacked the chance of once saving money again.The radio mobile communication network has arrived 3G (3G (Third Generation) Moblie technology) and has strided forward to 4G (the 4th third-generation mobile communication technology) now.So, purchase by group only to be sitting in the limitation of operating before the Internet in order to break.Make trade company can transmit the information of purchasing by group whenever and wherever possible, can receive the relevant information that purchases by group whenever and wherever possible and reach the cellphone subscriber, the impulsion consumption of excited users and the desire of buying flat suitable commodity, businessman can improve the turnover again, realizes both sides' win-win.But prior art can not be according to the positional information of mobile communication terminal, purpose is arranged, realize purchasing by group the transmission of advertising messages such as information targetedly, and this is a technical problem needing solution at present badly.
Summary of the invention
The embodiment of the invention provides a kind of advertising information release method, Apparatus and system, can be according to the positional information of mobile communication terminal, and purpose is arranged, realize the transmission of advertising message targetedly.
On the one hand, the embodiment of the invention provides a kind of advertising information release method, and described method comprises: send the locating information instruction to mobile communication terminal; Obtain the positional information of described mobile communication terminal feedback; Judge according to described positional information whether described mobile communication terminal enters preset range; If described mobile communication terminal enters preset range, then send advertising message to described mobile communication terminal.
On the other hand, the embodiment of the invention provides a kind of advertising message distributing device, and described device comprises: instruction sending unit is used for sending the locating information instruction to mobile communication terminal; Information acquisition unit is used to obtain the positional information that described mobile communication terminal feeds back; Judging unit is used for judging according to described positional information whether described mobile communication terminal enters preset range; Information transmitting unit enters preset range if be used for described mobile communication terminal, then sends advertising message to described mobile communication terminal.
On the one hand, the embodiment of the invention provides a kind of advertisement information distribution system again, and described system comprises the advertising message publisher server, and described advertising message publisher server comprises above-mentioned advertising message distributing device.
Technique scheme has following beneficial effect: send the locating information instruction because adopt to mobile communication terminal; Obtain the positional information of described mobile communication terminal feedback; Judge according to described positional information whether described mobile communication terminal enters preset range; If described mobile communication terminal enters preset range, then send the technological means of advertising message to described mobile communication terminal, thus can be according to the positional information of mobile communication terminal, purpose is arranged, realize the transmission of advertising message targetedly.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is a kind of advertising information release method flow chart of the embodiment of the invention;
Fig. 2 is a kind of advertising message distributing device of embodiment of the invention structure chart;
Fig. 3 is the another kind of advertising message distributing device of an embodiment of the invention structure chart;
Fig. 4 is an application example handset structure schematic diagram of the present invention;
Fig. 5 is the fence schematic diagram in application example of the present invention market.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
As shown in Figure 1, be a kind of advertising information release method flow chart of the embodiment of the invention, described method comprises:
101, send the locating information instruction to mobile communication terminal.
Optionally, described to the instruction of mobile communication terminal transmission locating information, can comprise: send the locating information instruction to mobile communication terminal with positioning chip.
102, obtain the positional information of described mobile communication terminal feedback.
103, judge according to described positional information whether described mobile communication terminal enters preset range.
Optionally, according to described positional information, can judge whether described mobile communication terminal enters default fence scope by the fence technology.
If 104 described mobile communication terminals enter preset range, then send advertising message to described mobile communication terminal.
Optionally,, then write down positioning time, and obtain the mobile communication terminal quantity that enters described default fence scope in the Preset Time if described mobile communication terminal enters preset range; According to the mobile communication terminal quantity that enters described default fence scope in described positioning time and the described Preset Time, qualified advertising message in the queries ad information database sends described qualified advertising message to described mobile communication terminal then.
Optionally, described advertising message can comprise that the market purchases by group information; Described preset range can be 2 kilometers; The described mode that sends advertising message to described mobile communication terminal can comprise following one or more: voice, note, multimedia message, propelling movement PUSH message etc.If being the market, described advertising message purchases by group information, then when described mobile communication terminal sends described market and purchases by group information, can send the navigation way map to described mobile communication terminal, so that described mobile communication terminal arrives the market of described navigation way map correspondence by described navigation way map.
The embodiment of the invention can comprise multiple mobile communication technology, comprise GSM (Global System forMobile Communications, global system for mobile communications), GPRS (General Packet RadioService, the general packet radio service technology), EDGE (Enhanced Data Rate for GSMEvolution, the enhanced data rates for gsm evolution technology), CDMA (Code Division MultipleAccess, code division multiple access) 1x, WCDMA (Wideband Code Division Multiple Access, Wideband Code Division Multiple Access (WCDMA)), CDMA2000, EV-DO (Evolution-Data Optimized or Evolution-Data only), TD-SCDMA (Time Division-Synchronous Code DivisionMultiple Access, TD SDMA) technology, the embodiment of the invention can also be utilized sms technique, voice technology, speech synthesis technique, IVR (Interactive Voice Response, Interaction Voice Response) technology, USSD (Unstructured Supplementary Service Data, unstructured supplementary data traffic) technology, based on Location Technology of Mobile Communication System, wherein location technology can comprise: the GPSOne of Qualcomm, assistant GPS (AGPS, wherein, GPS is Global Positioning System, be global positioning system), the time of advent poor (Time Difference Of Arrival, TDOA), based on mobile positioning techniques such as PN4747 (IS881) standards.Can be in the range of business in market apart from 2 kilometers in this market, judge active user's position by mobile phone and fence monitoring technique, and in conjunction with mobile phone location information and the relevant geography information in position therewith, pass through portable terminal, send the advertising messages such as the information that purchases by group in market from the trend user, can also by intelligent guidance system lead the user to relevant market consumption such as to purchase by group.
Embodiment is corresponding with said method, as shown in Figure 2, is a kind of advertising message distributing device of embodiment of the invention structure chart, and described device comprises:
Optionally, described instruction sending unit 201 is further used for sending the locating information instruction to the mobile communication terminal with positioning chip.Described judging unit 203 is further used for according to described positional information, judges by the fence technology whether described mobile communication terminal enters default fence scope.
As shown in Figure 3, be the another kind of advertising message distributing device of embodiment of the invention structure chart, described device not only comprises above-mentioned instruction sending unit 201, information acquisition unit 202, judging unit 203 and information transmitting unit 204, can also comprise: data analysis processing unit 205, enter preset range if be used for described mobile communication terminal, then write down positioning time, and obtain the mobile communication terminal quantity that enters described default fence scope in the Preset Time; According to the mobile communication terminal quantity that enters described default fence scope in described positioning time and the described Preset Time, qualified advertising message in the queries ad information database; Described information transmitting unit 204 is used for sending described qualified advertising message to described mobile communication terminal.Optionally, described advertising message can comprise that the market purchases by group information; Described preset range can be 2 kilometers; The mode that described information transmitting unit sends advertising message to described mobile communication terminal can comprise following one or more: voice, note, multimedia message, propelling movement PUSH message etc.Described device can also comprise: navigation data unit 206, if be used for described advertising message is that the market purchases by group information, then when described mobile communication terminal sends described market and purchases by group information, send the navigation way map to described mobile communication terminal, so that described mobile communication terminal arrives the market of described navigation way map correspondence by described navigation way map.
The embodiment of the invention also provides a kind of advertisement information distribution system, and described system comprises the advertising message publisher server, and described advertising message publisher server comprises above-mentioned advertising message distributing device.
The above-mentioned above-mentioned advertising information release method of the embodiment of the invention based on mobile communication terminal, Apparatus and system, mobile communication terminal wherein can be mobile phone, for example can be carrier with the mobile phone that public users is used, excavate the function of mobile phone hardware, make full use of existing mobile operator Internet resources, navigate in conjunction with mobile phone speech, when the user arrives with the market is in 2 kilometer range of central point the time, obtain the current position of user by location and fence technology, use voice mode, short message mode, modes such as automatic speech broadcast transmit relevant this market by wireless network to the cellphone subscriber and purchase by group favor information, and the pass course navigation feature leads the user to arrive the destination.
Be that instantiation describes above-mentioned advertisement information distribution system with the transmission information of purchasing by group below:
As shown in Figure 4, be application example handset structure schematic diagram of the present invention, this mobile phone 40 comprises:
Positioning chip 401: default GPSOne positioning chip in the mobile phone, utilize wireless network to receive the framing signal instruction that the advertising message publisher server sends, the position at real-time confirmation user mobile phone place by server.
Navigation elements 402: be equipped with navigation software in the mobile phone, carry out route guidance.
Phonetic synthesis unit 403:, generate the voice broadcast content according to locating information, businessman's information of discount.
Speech play unit 404: play the target businessman or the information of discount in shop by speech form automatically.
The above-mentioned advertising message publisher server of example of the present invention for example comprises the advertising message distributing device among above-mentioned Fig. 3.
Above-mentioned advertisement information distribution system can also comprise the advertising message database except that comprising above-mentioned advertising message publisher server, relevant advertisements information such as be used to preserve vendor location information, discount or purchase by group.
In the native system, instruct with sending locating information to mobile phone, scout the cellphone subscriber and whether appear in the preset range by the fence observation system.And the fence observation system sent the one-time positioning information command every one minute.Run into have the user to enter preset range after, the fence observation system can send the data compression of the information that purchases by group that solicited message will be correlated with to the advertising message publisher server, by mobile communication technology data encryption is passed in user's the mobile phone again.
In native system, also use location technology, when judging that the user is in preset range, by the location technology of Voice Navigation, can be according to different type of cell phone, take different locate modes, as adopt the mode of MS-based, trigger the positional information that mobile phone goes to obtain the active user, or adopt and initiate Location Request to the mobile network, reception is from mobile network's positional information, and it is corresponding with actual geographical location information to resolve this positional information simultaneously.For guarantee the base station can receiving position information etc. data, can be in the data transmission module of base station with interpolation GPS module as the standby positioning mode.When the fence observation system is supervised the user in preset range, the advertising message publisher server can send the relevant information that purchases by group by short message mode to the user immediately.
At the central point that the market that purchases by group is arranged, generating one in GIS-Geographic Information System is the fence of the stealth of radius 2Km, as shown in Figure 5, is the fence schematic diagram in application example of the present invention market.Supervise after the user enters fence and by the fence supervisory control system, the fence supervisory control system gives the alarm to the advertising message publisher server immediately, and the advertising message publisher server sends the relevant information that purchases by group to the cellphone subscriber immediately.
For example, when the mobile phone with GPSOne chip is opened its built-in navigation elements 402, the instruction sending unit 201 transmission beginning locating information of advertising message publisher server are instructed to the positioning chip 401 of mobile phone end, positioning chip 401 positions by operator's wireless network, and with the information acquisition unit 202 of locating information feedback with information delivery server; Judging unit 203 is according to the locating information of feedback simultaneously, zone in conjunction with the electronic enclosure system setting, detect judgement, when detecting this locating information in the preset range that fence is provided with, data analysis processing unit 205, enter preset range if be used for described mobile communication terminal, then write down positioning time, and obtain the mobile communication terminal quantity that enters described default fence scope in the Preset Time; According to the mobile communication terminal quantity that enters described default fence scope in described positioning time and the described Preset Time, the qualified information that purchases by group is given information transmitting unit 204 in the queries ad information database.Information transmitting unit 204 sends described qualified purchase by group information by wireless network to described mobile phone with the form of note; When described mobile phone sends described market and purchases by group information, send the navigation way map to described mobile phone.Purchase by group after information and navigation way map be dealt on user's the mobile phone, phonetic synthesis unit 403 carries out speech conversion with this information of purchasing by group, and reports in the user with the automatic speech form by speech play unit 404; Can also excite navigation elements 402 beginning route guidance functions simultaneously, the show navigator route.
The beneficial effect of the above-mentioned application example of the present invention is: make full use of the communication tool portable terminal that the user carries, only need built-in positioning chip of user mobile phone (for example GPSOne chip) and Voice Navigation software; System implementation is simple relatively, utilizes the automatic supervision mobile phone location function of fence monitoring technique, makes things convenient for businessman specific user to be sent the information that purchases by group in market.Advertisement information distribution system based on the fence monitoring technique has demonstrated fully intelligentized theory, automatically judge user's position, in position, send the favor information that purchases by group in relevant market in the time of suitable to the user, reached real-time and high efficiency, guaranteed that the advertising message of businessman can arrive the targeted customer.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method is to instruct related hardware to finish by program, described program can be stored in the computer read/write memory medium, this program is when carrying out, comprise above-mentioned all or part of step, described storage medium, as: ROM/RAM, disk, CD etc.
Above-described embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is the specific embodiment of the present invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (13)
1. an advertising information release method is characterized in that, described method comprises:
Send the locating information instruction to mobile communication terminal;
Obtain the positional information of described mobile communication terminal feedback;
Judge according to described positional information whether described mobile communication terminal enters preset range;
If described mobile communication terminal enters preset range, then send advertising message to described mobile communication terminal.
2. method according to claim 1 is characterized in that, describedly sends the locating information instruction to mobile communication terminal, comprising:
Send the locating information instruction to mobile communication terminal with positioning chip.
3. method according to claim 1 is characterized in that, describedly judges that according to described positional information whether described mobile communication terminal enters preset range, comprising:
According to described positional information, judge by the fence technology whether described mobile communication terminal enters default fence scope.
4. as method as described in the claim 3, it is characterized in that,, then send advertising message, comprising to described mobile communication terminal if described mobile communication terminal enters preset range:
If described mobile communication terminal enters preset range, then write down positioning time, and obtain the mobile communication terminal quantity that enters described default fence scope in the Preset Time;
According to the mobile communication terminal quantity that enters described default fence scope in described positioning time and the described Preset Time, qualified advertising message in the queries ad information database sends described qualified advertising message to described mobile communication terminal then.
5. as method as described in each among the claim 1-4, it is characterized in that described advertising message comprises that the market purchases by group information; Described preset range is 2 kilometers; The described mode that sends advertising message to described mobile communication terminal comprises following one or more: voice, note, multimedia message, propelling movement PUSH message.
6. as method as described in the claim 5, it is characterized in that, if being the market, described advertising message purchases by group information, then when described mobile communication terminal sends described market and purchases by group information, send the navigation way map to described mobile communication terminal, so that described mobile communication terminal arrives the market of described navigation way map correspondence by described navigation way map.
7. an advertising message distributing device is characterized in that, described device comprises:
Instruction sending unit is used for sending the locating information instruction to mobile communication terminal;
Information acquisition unit is used to obtain the positional information that described mobile communication terminal feeds back;
Judging unit is used for judging according to described positional information whether described mobile communication terminal enters preset range;
Information transmitting unit enters preset range if be used for described mobile communication terminal, then sends advertising message to described mobile communication terminal.
8. as device as described in the claim 7, it is characterized in that described instruction sending unit is further used for sending the locating information instruction to the mobile communication terminal with positioning chip.
9. as device as described in the claim 7, it is characterized in that described judging unit is further used for according to described positional information, judge by the fence technology whether described mobile communication terminal enters default fence scope.
10. as device as described in the claim 9, it is characterized in that described device also comprises:
The data analysis processing unit enters preset range if be used for described mobile communication terminal, then writes down positioning time, and obtains the mobile communication terminal quantity that enters described default fence scope in the Preset Time; According to the mobile communication terminal quantity that enters described default fence scope in described positioning time and the described Preset Time, qualified advertising message in the queries ad information database;
Described information transmitting unit is used for sending described qualified advertising message to described mobile communication terminal.
11., it is characterized in that described advertising message comprises that the market purchases by group information as device as described in each among the claim 7-10; Described preset range is 2 kilometers; The mode that described information transmitting unit sends advertising message to described mobile communication terminal comprises following one or more: voice, note, multimedia message, propelling movement PUSH message.
12., it is characterized in that described device also comprises as device as described in the claim 11:
The navigation data unit, if be used for described advertising message is that the market purchases by group information, then when described mobile communication terminal sends described market and purchases by group information, send the navigation way map to described mobile communication terminal, so that described mobile communication terminal arrives the market of described navigation way map correspondence by described navigation way map.
13. an advertisement information distribution system is characterized in that described system comprises the advertising message publisher server, described advertising message publisher server comprises each described advertising message distributing device among the claim 7-12.
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| CN 201010220238 CN101895816A (en) | 2010-06-28 | 2010-06-28 | Advertising information release method, device and system |
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