CN112017006B - Information pushing method and device, electronic equipment and storage medium - Google Patents

Information pushing method and device, electronic equipment and storage medium Download PDF

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CN112017006B
CN112017006B CN202010895559.0A CN202010895559A CN112017006B CN 112017006 B CN112017006 B CN 112017006B CN 202010895559 A CN202010895559 A CN 202010895559A CN 112017006 B CN112017006 B CN 112017006B
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information
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pushing
delivery path
delivery
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CN112017006A (en
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张俊
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Hangzhou Pinjie Network Technology Co Ltd
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Hangzhou Pinjie Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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Abstract

The application discloses an information pushing method, which comprises the following steps: generating a target delivery path according to the position information in the order information; generating a target area for information pushing according to the target delivery path; pushing the information to the user terminals in the target area. According to the method, the information is pushed to the target area generated according to the target delivery path, so that users in the target area order according to the push information, the push information based on user label data in the related art is avoided, the distance between the order receiving address after the user orders according to the push mode and the target delivery path is far, the logistics cost is increased sharply, the clients order according to the information push method, the commodity sales profits are increased, the logistics cost is basically unchanged, the utilization rate of the target delivery path is improved, and the user experience is improved. The application also provides an information pushing device, electronic equipment and a storage medium, and the information pushing device has the beneficial effects.

Description

Information pushing method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of electronic commerce technologies, and in particular, to an information pushing method, an information pushing device, an electronic device, and a storage medium.
Background
At present, after a user places an order, an e-commerce platform formulates a delivery route according to order information. The current commodity pushing information mode is to push relevant commodity information to the non-ordered user according to user labels including user data such as search frequency, watching frequency and purchasing frequency, but on the basis of an already formed delivery route, the logistics cost is basically determined, when a new user places an order according to pushing information, the delivery route is changed, the driving route of the original delivery truck is changed, basically the total driving mileage is increased, and the logistics cost is increased, namely, the information pushing mode can lead to the situation that the delivery logistics cost is higher than the order profit.
Disclosure of Invention
The information pushing method can push commodity information, attract clients to place orders, increase commodity sales profits and keep logistics cost basically unchanged. The specific scheme is as follows:
in a first aspect, the present application discloses an information pushing method, including:
generating a target delivery path according to the position information in the order information;
generating a target area for information pushing according to the target delivery path;
pushing the information to the user terminals in the target area.
Optionally, generating the target delivery path according to the location information in the order information includes:
dividing a menu region according to the delivery position of the supplier in the position information;
and generating the target delivery path according to the receiving position of the order in the position information in the menu sharing area and the delivery position of the supplier.
Optionally, generating the target delivery path according to the receiving position of the order in the position information and the delivery position of the supplier in the menu region includes:
and selecting a route with the delivery cost smaller than a preset delivery cost threshold by using a traversal algorithm according to the receiving position of the order in the position information in the menu sharing area and the delivery position of the supplier, and determining the route as the target delivery path.
Optionally, the dividing the menu area according to the delivery position of the supplier in the position information includes:
and setting the menu region by taking the delivery position of the supplier as the center.
Optionally, generating the target area for information pushing according to the target delivery path includes:
setting a region with a preset distance perpendicular to the tangential direction of the moving point as the target region; the moving point is a position along the target delivery path in the delivery process.
Optionally, pushing the information to the user terminal in the target area includes:
generating pushed information according to commodity information in the order information;
pushing the information to a user terminal on the target delivery path in the target area.
Optionally, pushing the information to the user terminal in the target area includes:
pushing commodity category information and commodity price gradient information to a user terminal in the target area according to the generated information.
In a second aspect, the present application discloses an information pushing device, including:
the first generation module is used for generating a target delivery path according to the position information in the order information;
the second generation module is used for generating a target area for information pushing according to the target delivery path;
and the pushing module is used for pushing the information to the user terminals in the target area.
In a third aspect, the present application discloses an electronic device comprising:
a memory for storing a computer program;
and the processor is used for realizing the steps of the information pushing method when executing the computer program.
In a fourth aspect, the present application provides a storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the information push method as described above.
The application provides an information pushing method, which comprises the following steps: generating a target delivery path according to the position information in the order information; generating a target area for information pushing according to the target delivery path; pushing the information to the user terminals in the target area.
Therefore, the target delivery path is generated according to the position information in the order information, and then the target area for information pushing is generated according to the target delivery path, and the pushing information is sent to the user terminal in the target area, namely, the user in the target area places an order according to the pushing information by pushing the information to the target area generated according to the target delivery path, so that the defect that the logistics cost is increased sharply due to the fact that the order receiving address of the user placed the order according to the pushing mode is far away from the target delivery path in the related art is avoided, the user places the order according to the information pushing method, the commodity sales profit is increased, the logistics cost is basically unchanged, the utilization rate of the target delivery path is improved, and the user experience is improved. The application also provides an information pushing device, an electronic device and a storage medium, which have the beneficial effects and are not repeated here.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are required to be used in the embodiments or the description of the prior art will be briefly described below, and it is obvious that the drawings in the following description are only embodiments of the present application, and that other drawings may be obtained according to the provided drawings without inventive effort to a person skilled in the art.
Fig. 1 is a flowchart of an information pushing method provided in an embodiment of the present application;
fig. 2 is a specific workflow diagram of an information pushing method according to an embodiment of the present application;
FIG. 3 is a schematic diagram of a form ordering set formed in a form spelling area provided in the embodiment of the present application;
FIG. 4 is a schematic diagram of dividing a menu region according to an embodiment of the present disclosure;
fig. 5 is a schematic structural diagram of an information pushing device according to an embodiment of the present application.
Detailed Description
For the purposes of making the objects, technical solutions and advantages of the embodiments of the present application more clear, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.
Under the background of rapid development of current electronic commerce, a series of new online group purchase modes such as a bill spelling mode, a group spelling mode and the like emerge. Compared with the traditional E-commerce, the business mode adopts collection and pre-sale modes, increases inventory controllability and GMV (total volume of transactions), reduces intermediate links, and directly transmits the business mode from a place of origin, a factory and a large-scale transfer warehouse to a client, so that commodity price of the client has a great preferential space. The occurrence of the group purchase mode has higher requirements on the commodity information pushing effect (namely the conversion rate of the final order subscriber). In a common information pushing manner, user tags are generated according to commodity demands of users, including search frequency, viewing frequency, purchase frequency and other user data, and relevant commodity purchase information is directionally pushed to the users based on the user tags. However, the related products pushed by this way are required to be re-ordered and transported through independent logistics, and the logistics cost is increased for the supplier or the e-commerce platform although the GMV is increased, because the driving path of the original delivery truck is changed with each increase of one user order, the total driving mileage is basically increased, and the problems that the logistics cost is overlapped in the process of pushing to purchase, the optimization is not performed, and the purchase cost is high exist. Based on the above technical problems, the present embodiment provides an information pushing method, by pushing information to a target area generated according to a target delivery path, so that a user in the target area places an order according to the pushing information, so as to increase sales profits of goods under the condition that the logistics cost is basically unchanged, improve the utilization rate of the target delivery path, and improve user experience, and referring to fig. 1 specifically, fig. 1 is a flowchart of an information pushing method provided in an embodiment of the present application, and specifically includes:
s101, generating a target delivery path according to the position information in the order information.
The position information in the order information in this embodiment includes shipping position information of the provider and receiving position information of the order user, that is, the order information includes a shipping address and a receiving address. The embodiment is not limited to the other contents except the position information in the order information, and may include the commodity type and the commodity number, the user order time, and the user remarks.
It will be appreciated that depending on the fact that more than one delivery route is formed between the supplier delivery location and the order receiving location, a plurality of delivery routes may be generated, and the final delivery route, i.e., the target delivery route, may be selected as the shortest delivery route, the delivery route with the shortest delivery time, the delivery route with the smallest transportation cost, or the actual situation. The embodiment does not limit the delivery area for generating the target delivery path, and the order placing user can be located in different areas, or the order placing user can be located in the same area or the same spelling area; when the order placing user is in different areas, generating a target delivery path according to the delivery position of the supplier and the receiving position of the order placing user; when the order placing user is in the same area or the same order combining area, a target delivery path is generated according to the delivery position of the supplier and the receiving position of the order placing user in the order combining area.
Further, in order to reduce the shipping cost, in this embodiment, generating the target delivery path according to the position information in the order information may include: dividing a menu region according to the delivery position of the supplier in the position information; and generating a target delivery path according to the receiving position of the order in the position information in the spelling area and the delivery position of the supplier. That is, the order-sharing area is divided according to the supplier position information, and then the target delivery path is formed according to the delivery position of the supplier and the receiving position of the order in the order-sharing area, that is, the delivery area of the target delivery path is in the same order-sharing area. The number of suppliers in the menu region is not limited, and may be one supplier or 2 suppliers, and the number of specific suppliers is determined according to practical situations, so long as the available commodity categories and commodity numbers of one or more suppliers can meet the daily demands of users in the region.
The embodiment is not limited to the rule of dividing the menu area according to the delivery position of the supplier in the position information, and the city where the delivery position of the supplier is located may be the menu area, or the menu area may be approximately triangular, and the specific mode of dividing the menu area is set according to the actual situation. In order to reduce the transportation cost, the present embodiment divides the menu area according to the shipping position of the supplier in the location information, and may include: the menu area is set centering on the shipping position of the supplier. That is, the center of the order receiving area is set as the delivery position of the supplier, and it is understood that the delivery position of the supplier is located at the center of the order receiving area, the delivery path for delivering the commodity to the order receiving position in the order receiving area is relatively small, and the logistics cost is relatively reduced. Of course, the embodiment is not limited to a specific way of setting the bill combination area with the shipping position of the supplier as the center, but may be a round area formed with a preset radius from the center as the bill combination area, or a rectangular area formed with a preset distance around the shipping position of the supplier as the bill combination area, and of course, the embodiment is not limited to the preset radius and the preset distance, and may be 15km, or 20km, and the user may set the bill combination area according to the actual situation.
In order to reduce the delivery cost, the generating a target delivery path according to the receiving position of the order and the delivery position of the supplier in the position information in the spelling area according to the embodiment may include: and selecting a route with the delivery cost smaller than a preset delivery cost threshold value by using a traversal algorithm according to the receiving position of the order and the delivery position of the supplier in the position information in the spelling area, and determining the route as a target delivery path. That is, in this embodiment, a route with a delivery cost smaller than a preset delivery cost threshold is selected as the target delivery route, and the present embodiment does not limit the size of the preset delivery cost threshold, and the user may set the route according to the actual situation. Of course, the embodiment is not limited to the specific type of the traversal algorithm, and may be breadth first search (BFS algorithm) or depth first search (DFS algorithm), and by traversing all the delivery paths, a path with a delivery cost less than a preset delivery cost threshold is selected as the target delivery path based on the lowest logistic cost principle.
S102, generating a target area for information pushing according to the target delivery path.
The present embodiment is not limited to the manner of generating the target area according to the target delivery path, and may be a path in which only the target delivery path is located, or may be a region in which a predetermined distance is set as the target area, with each delivery point on the target delivery path as the center. Optionally, in order to maximize the utilization rate of the target delivery path, the generating the target area for pushing information according to the target delivery path may include: setting a region with a preset distance perpendicular to the tangential direction of the motion point as a target region; the moving point is a position along the target delivery path in the delivery process. That is, the periphery of the movement along the target delivery path is set as the target area based on the target delivery path, that is, the periphery of the delivery point on the target delivery path and the way along the delivery path, as long as the distance to the target delivery path is smaller than the preset distance, that is, within the target area. The present embodiment is not limited to the preset distance, and may be 1km or 2km, and may be set according to practical situations. The present embodiment also does not limit the size of the target area, and depends on the actual situation.
S103, pushing information to the user terminals in the target area.
The embodiment is not limited to the manner of pushing information, and the information may be pushed in a form of sending a short message, or may be pushed in a shopping APP, or may be pushed in a related public number. The embodiment is also not limited to pushing information to a specific user in the target area, and may be a user on the target delivery path or a user on a non-target delivery path, so long as the user is in the target area, information may be pushed. Further, in order to save the logistic cost to the greatest extent, the pushing information to the user terminal in the target area in this embodiment may include: generating pushed information according to commodity information in the order information; pushing the information to the user terminal on the target delivery path within the target area. It should be noted that, the pushed information in this embodiment is related to the commodity information in the order information, that is, the pushed information is the commodity information of the ordered commodity or the information related to the ordered commodity information. For example, the commodity that has been ordered is mineral water, and the information that is pushed is also the brand mineral water, or other brandmineral water. By pushing information to users on the target delivery path in the target area, the logistics cost can be saved to the greatest extent, and commodity transaction can be increased and commodity profit can be increased under the condition that the delivery path, namely the target delivery path, is basically unchanged and the logistics cost is basically unchanged. Of course, the embodiment is not limited to a specific user pushing information to the target delivery path, and may be a user who has already been ordered or a user who has not yet been ordered.
Further, in order to increase the commodity transaction amount and commodity profit, the pushing information to the user terminal in the target area according to the embodiment may include: pushing commodity category information and commodity price gradient information to a user terminal in a target area according to the generated information. That is, the information to be pushed is generated from the commodity information in the order information, and the present embodiment is not limited to the specific content of the information, as long as the commodity is related to the commodity information in the existing order information, and commodity category information and commodity price gradient information are pushed to the user in the target area in order to increase commodity profit. For example, if the existing order information includes energy drinks, then the price gradient information for the energy drink may be 1-10 bins, 124 yuan/bin; 10-20 boxes, wherein the price of each box is 115 yuan; and the price of each box is 110 yuan more than 20 boxes, the commodity and the price information are pushed to users in the target area, the purchasing desire of the users is stimulated, and the daily living of App and the commodity sales can be improved.
Based on the technical scheme, the target delivery path is generated according to the position information in the order information, the target area pushed by the information is generated according to the target delivery path, and finally the information is pushed to the user terminal in the target area, namely, the user in the target area places an order according to the push information, so that commodity sales profits can be increased under the condition that the logistics cost is basically unchanged, the defect that in the related art, the distance between the order receiving address and the target delivery path after the user places the order according to the push mode is far, so that the logistics cost is increased sharply is avoided, the utilization rate of the target delivery path is improved, and the user experience is improved.
The following provides a specific embodiment, which is applied to the field of e-commerce platforms, and referring to fig. 2, fig. 2 is a specific workflow of an information pushing method provided in the embodiment of the present application, including:
1. the menu area is divided based on the shipping location of the supplier.
The number of suppliers in the menu region is not limited, and may be one supplier or 2 suppliers, and the number of specific suppliers is determined according to practical situations, so long as the available commodity categories and commodity numbers of one or more suppliers can meet the daily demands of users in the region. And when the number of the commodities corresponding to the commodity categories is lower than the safety stock, replenishing the commodity to ensure sufficient stock. The embodiment does not limit the acquisition mode of the safety stock, and the safety stock can be an empirically determined stock quantity, or can be acquired by using a prediction model according to the historical purchase quantity in the bill spelling area, and a user can select according to actual conditions. The present embodiment is not limited to the type of the prediction model, and may be a neural network model or a multiple regression model.
2. And acquiring order information generated by all users in the order spelling area within preset time and generating an order collection.
The specific period of the preset time is not limited in this embodiment, and may be 8 a.m. to 4 a.m. or 9 a.m. to 6 a.m. according to practical situations. The order information may include shipping location information, merchandise category information, and merchandise quantity information. The number of the order users in the order spelling area is not limited, and all the order information forms an order collection. FIG. 3 is a schematic diagram of a collection of order information within a menu region to form an order set.
3. Order information is generated according to the order collection, and the order information comprises shipping position information, total commodity category information, total commodity quantity information and corresponding commodity price information of a plurality of suppliers.
The basic principle of the supplier can be one or a plurality of suppliers, and the supply of the commodity category and quantity is satisfied, and the sum of the commodity cost and the logistics cost is the lowest.
4. And calculating and generating an optimal delivery path, namely a target delivery path according to the plurality of receiving position information in the order information and the delivery position information of the supplier.
5. And pushing commodity information to the user terminal in spatial connection with the target delivery path according to the target delivery path.
And pushing commodity information to the user terminals in spatial connection with the target delivery path, namely pushing commodity information to the user terminals in the target area generated according to the target delivery path. The merchandise information may include merchandise categories, sufficient quantities, and corresponding merchandise prices. After the target delivery path is formed according to the receiving position information of a plurality of users, a curve connecting the suppliers and the user positions is formed, if the user is not ordered on the curve or in the area formed around the curve, the price of the commodity with temptation after ordering a certain amount can be determined based on the gradient price information of the commodity. A schematic diagram of dividing the menu region is shown in FIG. 4, wherein the users in the solid line box are the users who have been ordered, the users in the dotted line box are the users who have not been ordered, and the curve in the figure is the target delivery path. The commodity and the price are pushed to the users who are not ordered, so that the purchasing desire of the users is stimulated, and the daily life of App and the sales of the commodity are improved. After receiving the pushed information, the user may issue an order according to the pushed information. The purchase amount of the corresponding commodity is increased, the price of the corresponding commodity is reduced due to the step price, but the whole logistics cost is not increased, and the increase of the profit of the platform can be realized. The method has the advantages that the pushing of relevant commodity information by users in a target area formed by a target delivery path is realized, the total amount of the delivery is increased on the basis that the logistics cost is basically unchanged, and the income of a platform is improved.
The following describes an information pushing device provided in the embodiment of the present application, where the information pushing device described below and the information pushing method described above may be referred to correspondingly, and related modules are disposed in the information pushing device, and referring to fig. 5, fig. 5 is a schematic structural diagram of the information pushing device provided in the embodiment of the present application, and includes:
in some specific embodiments, specifically comprising:
a first generation module 501, configured to generate a target delivery path according to the location information in the order information;
a second generating module 502, configured to generate a target area for information pushing according to the target delivery path;
a pushing module 503, configured to push information to a user terminal in the target area.
In some specific embodiments, the first generation module 501 includes:
a dividing unit for dividing the menu area according to the delivery position of the supplier in the position information;
and the path generation unit is used for generating a target delivery path according to the receiving position of the order and the delivery position of the supplier in the position information in the spelling area.
In some specific embodiments, the path generation unit includes:
and the determining subunit is used for selecting a route with the delivery cost smaller than a preset delivery cost threshold value by using a traversal algorithm according to the receiving position of the order in the position information in the spelling area and the delivery position of the supplier, and determining the route as a target delivery path.
In some specific embodiments, dividing the cells includes:
and the setting subunit is used for setting the menu sharing area by taking the delivery position of the supplier as the center.
In some specific embodiments, the second generating module 502 includes:
a setting unit, configured to set an area with a preset distance perpendicular to a tangential direction in which the motion point is located as a target area; the moving point is a position along the target delivery path in the delivery process.
In some specific embodiments, the pushing module 503 includes:
the information generation unit is used for generating pushed information according to commodity information in the order information;
and the pushing unit is used for pushing the information to the user terminal on the target delivery path in the target area.
In some specific embodiments, the pushing module 503 includes:
and the content pushing unit is used for pushing commodity category information and commodity price gradient information to the user terminal in the target area according to the generated information.
Since the embodiment of the information pushing device portion corresponds to the embodiment of the information pushing method portion, the embodiment of the information pushing device portion is referred to the description of the embodiment of the information pushing method portion, and is not repeated herein.
An electronic device provided in an embodiment of the present application is described below, where the electronic device described below and the method described above may be referred to correspondingly.
The application provides an electronic device, comprising:
a memory for storing a computer program;
and the processor is used for realizing the steps of the information pushing method when executing the computer program.
Since the embodiment of the electronic device portion corresponds to the embodiment of the information pushing method portion, the embodiment of the electronic device portion is referred to the description of the embodiment of the information pushing method portion, and is not repeated herein.
A storage medium provided in an embodiment of the present application is described below, and the storage medium described below and the method described above may be referred to correspondingly.
The present application provides a storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the information push method as described above.
Since the embodiments of the storage medium portion and the embodiments of the information pushing method portion correspond to each other, the embodiments of the storage medium portion are referred to for description of the embodiments of the information pushing method portion, and are not repeated herein.
In the description, each embodiment is described in a progressive manner, and each embodiment is mainly described by the differences from other embodiments, so that the same similar parts among the embodiments are mutually referred. For the device disclosed in the embodiment, since it corresponds to the method disclosed in the embodiment, the description is relatively simple, and the relevant points refer to the description of the method section.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative elements and steps are described above generally in terms of functionality in order to clearly illustrate the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. The software modules may be disposed in Random Access Memory (RAM), memory, read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above describes in detail an information pushing method, an information pushing device, an electronic device and a storage medium. Specific examples are set forth herein to illustrate the principles and embodiments of the present application, and the description of the examples above is only intended to assist in understanding the methods of the present application and their core ideas. It should be noted that it would be obvious to those skilled in the art that various improvements and modifications can be made to the present application without departing from the principles of the present application, and such improvements and modifications fall within the scope of the claims of the present application.

Claims (8)

1. An information pushing method is characterized by comprising the following steps:
generating a target delivery path according to the position information in the order information;
generating a target area for information pushing according to the target delivery path;
pushing the information to the user terminal in the target area;
wherein the generating a target delivery path according to the position information in the order information includes:
dividing a menu region according to the delivery position of the supplier in the position information;
generating the target delivery path according to the receiving position of the order in the position information in the menu sharing area and the delivery position of the supplier;
the generating a target area for pushing information according to the target delivery path includes:
setting a region with a preset distance perpendicular to the tangential direction of the moving point as the target region; the moving point is a position along the target delivery path in the delivery process.
2. The information pushing method according to claim 1, wherein generating the target delivery path according to a receiving position of an order in the position information and a delivery position of the supplier in the menu area includes:
and selecting a route with the delivery cost smaller than a preset delivery cost threshold by using a traversal algorithm according to the receiving position of the order in the position information in the menu sharing area and the delivery position of the supplier, and determining the route as the target delivery path.
3. The information pushing method according to claim 1, wherein the dividing the menu area according to the delivery location of the supplier in the location information comprises:
and setting the menu region by taking the delivery position of the supplier as the center.
4. The information pushing method according to claim 1, wherein pushing the information to the user terminal in the target area comprises:
generating pushed information according to commodity information in the order information;
pushing the information to a user terminal on the target delivery path in the target area.
5. The information pushing method according to claim 4, wherein pushing the information to the user terminal in the target area comprises:
pushing commodity category information and commodity price gradient information to a user terminal in the target area according to the generated information.
6. An information pushing apparatus, characterized by comprising:
the first generation module is used for generating a target delivery path according to the position information in the order information;
the second generation module is used for generating a target area for information pushing according to the target delivery path;
the pushing module is used for pushing the information to the user terminal in the target area;
the first generation module is specifically configured to divide a menu area according to a delivery position of a provider in the location information;
generating the target delivery path according to the receiving position of the order in the position information in the menu sharing area and the delivery position of the supplier;
the second generation module is specifically configured to set an area with a preset distance perpendicular to a tangential direction in which the motion point is located as the target area; the moving point is a position along the target delivery path in the delivery process.
7. An electronic device, comprising:
a memory for storing a computer program;
processor for implementing the steps of the information push method according to any one of claims 1 to 5 when executing said computer program.
8. A storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the information pushing method according to any of claims 1 to 5.
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