CN112017006A - Information pushing method and device, electronic equipment and storage medium - Google Patents
Information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The application discloses an information pushing method, which comprises the following steps: generating a target delivery path according to the position information in the order information; generating a target area for information pushing according to the target delivery path; and pushing the information to the user terminal in the target area. According to the method, the information is pushed to the target area generated according to the target delivery path, so that the user in the target area places the order according to the pushed information, the defect that the logistics cost is increased rapidly due to the fact that the information is pushed based on the user label data in the related technology and the distance between the order receiving address of the user after placing the order according to the pushing mode and the target delivery path is long is overcome, the customer places the order according to the information pushing method, the commodity sales profit is increased, the logistics cost is basically unchanged, the utilization rate of the target delivery path is improved, and the user experience is improved. The application also provides an information pushing device, electronic equipment and a storage medium, and the information pushing device, the electronic equipment and the storage medium have the beneficial effects.
Description
Technical Field
The present application relates to the field of electronic commerce technologies, and in particular, to an information pushing method and apparatus, an electronic device, and a storage medium.
Background
At present, after a user places an order, an e-commerce platform formulates a delivery route according to order information. The current mode of commodity information pushing is to push related commodity information to a user who does not place an order according to user tags including user data such as search frequency, viewing frequency and purchase frequency, but on the basis of a formed delivery route, logistics cost is basically determined, after a new user places an order according to the pushing information, the delivery route is changed, a driving path of an original delivery truck is changed accordingly, the total driving mileage is basically increased, the logistics cost is increased accordingly, and the delivery logistics cost is higher than the profit of an order due to the information pushing mode.
Disclosure of Invention
The application aims to provide an information pushing method which can push commodity information, attract customers to place orders, increase commodity sales profits and enable logistics cost to be basically unchanged. The specific scheme is as follows:
in a first aspect, the present application discloses an information pushing method, including:
generating a target delivery path according to the position information in the order information;
generating a target area for information pushing according to the target delivery path;
and pushing the information to the user terminal in the target area.
Optionally, generating a target delivery route according to the position information in the order information includes:
dividing a bill splicing area according to the delivery position of the supplier in the position information;
and generating the target delivery path according to the receiving position of the order in the position information in the order splicing area and the delivery position of the supplier.
Optionally, generating the target delivery path according to a receiving position of the order in the position information in the order area and a delivery position of the provider, where the receiving position includes:
and selecting a route with the delivery cost smaller than a preset delivery cost threshold value by utilizing a traversal algorithm according to the receiving position of the order in the position information in the order area and the delivery position of the supplier, and determining the route as the target delivery route.
Optionally, the dividing the order area according to the delivery location of the provider in the location information includes:
and setting the order splicing area by taking the delivery position of the supplier as a center.
Optionally, generating an information-pushed target area according to the target delivery path includes:
setting a region with a preset distance in a direction perpendicular to the tangent direction of the motion point as the target region; and the moving point is a position moving along the target delivery path in the distribution process.
Optionally, the pushing the information to the user terminal in the target area includes:
generating the pushed information according to commodity information in the order information;
and pushing the information to a user terminal on the target delivery path in the target area.
Optionally, the pushing the information to the user terminal in the target area includes:
and pushing commodity category information and commodity price gradient information to the user terminal in the target area according to the generated information.
In a second aspect, the present application discloses an information pushing apparatus, including:
the first generation module is used for generating a target delivery path according to the position information in the order information;
the second generation module is used for generating a target area for information pushing according to the target delivery path;
and the pushing module is used for pushing the information to the user terminal in the target area.
In a third aspect, the present application discloses an electronic device, comprising:
a memory for storing a computer program;
and a processor for implementing the steps of the information pushing method when executing the computer program.
In a fourth aspect, the present application provides a storage medium, on which a computer program is stored, and the computer program, when executed by a processor, implements the steps of the information pushing method as described above.
The application provides an information pushing method, which comprises the following steps: generating a target delivery path according to the position information in the order information; generating a target area for information pushing according to the target delivery path; and pushing the information to the user terminal in the target area.
Therefore, the target delivery path is generated according to the position information in the order information, the target area pushed by the information is generated according to the target delivery path, the information is pushed to the user terminal in the target area, namely, the information is pushed to the target area generated according to the target delivery path, so that the user in the target area places an order according to the pushed information, the defect that the logistics cost is increased sharply due to the fact that the order receiving address of the user placing the order according to the pushing mode is far away from the target delivery path based on the user label data pushed information in the related technology is overcome, the customer places an order according to the information pushing method, the commodity sales profit is increased, the logistics cost is basically unchanged, the utilization rate of the target delivery path is improved, and the user experience is improved. The application also provides an information pushing device, electronic equipment and a storage medium, and the information pushing device, the electronic equipment and the storage medium have the beneficial effects and are not repeated.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present application;
fig. 2 is a specific flowchart of an information pushing method according to an embodiment of the present disclosure;
fig. 3 is a schematic diagram illustrating a lower order set formed in an order region according to an embodiment of the present disclosure;
fig. 4 is a schematic diagram of a singulation area division provided in an embodiment of the present application;
fig. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Under the background of rapid development of the current e-commerce, a series of new online group buying modes such as order splicing, group splicing and the like emerge. Compared with the traditional e-commerce, the business mode adopts an acquisition and pre-sale mode, increases the stock controllability and GMV (total volume of transaction), reduces intermediate links, and directly sends the information to the hands of the customers from the origin, factories and large transfer bins, so that the commodity unit price of the hands of the customers has great preferential space. The appearance of the group purchase mode has higher requirements on the commodity information pushing effect (namely the conversion rate of the final ordering user). In a common information push mode, a user tag is mostly generated according to the commodity requirements of a user, including user data such as search frequency, viewing frequency and purchase frequency, and related commodity purchase information is directionally pushed to the user based on the user tag. However, the related products pushed in this way need to be placed again and transported through independent logistics, and for suppliers or e-commerce platforms, although GMV is increased, logistics cost is increased, since the driving route of the original delivery truck is changed with each increase of a user order, the total driving mileage is basically increased, and logistics cost is overlapped in the process from pushing to purchasing, optimization is not performed, and purchasing cost is high. Based on the foregoing technical problem, this embodiment provides an information pushing method, which enables a user in a target area to place an order according to pushed information by pushing information to the target area generated according to a target delivery path, so as to increase a profit of commodity sales even under the condition that a logistics cost is basically unchanged, improve a utilization rate of the target delivery path, and improve user experience, specifically referring to fig. 1, where fig. 1 is a flowchart of an information pushing method provided in an embodiment of the present application, and specifically includes:
and S101, generating a target delivery path according to the position information in the order information.
In this embodiment, the location information in the order information includes delivery location information of the provider and receiving location information of the order user, that is, the order information includes a delivery address and a receiving address. The present embodiment does not limit other contents in the order information except the location information, and may include the type of the product and the quantity of the product, the order placing time of the user, and the remark of the user.
It can be understood that a plurality of delivery routes are generated according to more than one delivery route formed by the delivery position of the supplier and the order receiving position, and the final delivery route, i.e. the target delivery route, may be the shortest delivery route, or the delivery route with the shortest delivery time, or the delivery route with the smallest transportation cost, and may be selected according to actual conditions. The delivery area for generating the target delivery path is not limited in the embodiment, and the order placing users may be in different areas, or the order placing users may be in the same area or the same order splicing area; when the ordering user is in different areas, generating a target delivery path according to the delivery position of the supplier and the receiving position of the ordering user; and when the order placing user is in the same area or the same order combining area, generating a target delivery path according to the delivery position of the supplier and the receiving position of the order placing user in the order combining area.
Further, in order to reduce the delivery cost, in this embodiment, generating the target delivery route according to the position information in the order information may include: dividing a bill splicing area according to the delivery position of the supplier in the position information; and generating a target delivery path according to the receiving position of the order and the delivery position of the supplier in the position information in the order area. Namely, the order area is divided according to the supplier position information, and then a target delivery path is formed according to the delivery position of the supplier and the receiving position of the order in the order area, namely the delivery area of the target delivery path is in the same order area. The number of suppliers in the region of the mosaic is not limited in this embodiment, and may be one supplier or 2 suppliers, and the specific number of suppliers is determined according to actual conditions as long as the commodity category and commodity number available from one or more suppliers can meet daily requirements of users in the region.
The present embodiment does not limit the rule for dividing the order area according to the delivery position of the provider in the position information, and may use a city where the delivery position of the provider is located as the order area, or the order area is approximately triangular, where the delivery position of the provider is at a vertex in the triangular area, and the specific manner for dividing the order area is set according to the actual situation. In order to reduce the transportation cost, the present embodiment divides the order area according to the delivery location of the supplier in the location information, and may include: the order-gathering area is set with the delivery position of the supplier as the center. That is, the center of the order-matching area is set as the delivery position of the supplier, and it can be understood that the delivery position of the supplier is located at the center of the order-matching area, the delivery path for transporting the commodity to the order receiving position in the order-matching area, that is, the delivery path is relatively small, and the logistics cost is relatively reduced. Of course, the specific manner of setting the order splitting area by taking the delivery position of the provider as the center is not limited in this embodiment, and a circular area formed by a preset radius from the center may be set as the order splitting area by taking the delivery position of the provider as the center, or a rectangular area formed by a preset distance around the delivery position of the provider as the center may be set as the order splitting area by taking the delivery position of the provider as the center.
In order to reduce the delivery cost, the generating of the target delivery path according to the delivery position of the order and the delivery position of the supplier in the position information in the order area according to the embodiment may include: and selecting a route with the delivery cost smaller than a preset delivery cost threshold value by utilizing a traversal algorithm according to the receiving position of the order and the delivery position of the supplier in the position information in the order area, and determining the route as a target delivery path. That is, in the present embodiment, a route with a delivery cost smaller than the preset delivery cost threshold is selected as the target delivery route, and the size of the preset delivery cost threshold is not limited in the present embodiment, so that the user can set the route according to the actual situation. Of course, the specific type of the traversal algorithm is not limited in this embodiment, and the traversal algorithm may be a breadth-first search (BFS algorithm) or a depth-first search (DFS algorithm), and a route with a delivery cost smaller than a preset delivery cost threshold is selected as a target delivery route by traversing all delivery routes based on the principle that the logistics cost is the lowest.
And S102, generating a target area for information push according to the target delivery path.
The embodiment does not limit the manner of generating the target area according to the target delivery path, and only the path where the target delivery path is located may be the target area, or an area with a preset distance may be set as the target area around each delivery point on the target delivery path, and of course, the embodiment does not limit the size of the preset distance. Optionally, in order to maximize the utilization rate of the target delivery path, in this embodiment, generating the target area for information push according to the target delivery path may include: setting a region with a preset distance in a direction perpendicular to the tangent direction of the motion point as a target region; the moving point is a position moving along the target delivery path in the distribution process. That is, the target area is set around the target delivery route as a reference, that is, around the delivery point on the target delivery route and also in the middle of the delivery route, as long as the distance to the target delivery route is less than the preset distance, that is, within the target area. The preset distance is not limited in this embodiment, and may be 1km or 2km, and may be set according to actual conditions. The range size of the target area is not limited in this embodiment, and is determined according to actual conditions.
S103, pushing information to the user terminal in the target area.
The embodiment does not limit the way of pushing the information, and the information may be pushed in the form of sending a short message, or pushed in a shopping APP, or pushed in a related public number. The present embodiment also does not limit the specific user who pushes information into the target area, and may be a user on the target delivery route, or a user on the non-target delivery route, and may push information as long as the user is in the target area. Further, in order to save the logistics cost to the maximum extent, the pushing information to the user terminal in the target area in this embodiment may include: generating pushed information according to commodity information in the order information; and pushing the information to a user terminal on a target delivery path in the target area. It should be noted that the pushed information in the present embodiment is related to the commodity information in the order information, that is, the pushed information is the commodity information of the ordered commodity or the information related to the ordered commodity information. For example, if the ordered item is mineral water, then the information generated to push is also that brand of mineral water, or other brands of mineral water. The logistics cost can be saved to the greatest extent by pushing information to the user on the target delivery path in the target area, the delivery path, namely the target delivery path, is basically unchanged, and under the condition that the logistics cost is basically unchanged, commodity transaction can be increased, and commodity profit is increased. Of course, the present embodiment does not limit the specific user who pushes the information to the target delivery route, and may be a user who has placed an order or a user who has not placed an order.
Further, in order to improve the commodity transaction amount and the commodity profit, the present embodiment of pushing information to the user terminal in the target area may include: and pushing the commodity category information and the commodity price gradient information to the user terminal in the target area according to the generated information. That is, information to be pushed is generated based on the product information in the order information, and the present embodiment does not limit the specific content of the information, and may be any product related to the product information in the existing order information. For example, if the existing order information includes an energy drink, then the price gradient information for the energy drink may be 1-10 bins, 124 dollars/bin; 10-20 boxes, and the price of each box is 115 yuan; more than 20 boxes, the price per box is 110 yuan, and the commodity and the price information are pushed to the user in the target area, so that the user purchase desire is aroused, and the App daily life and the commodity sales volume can be improved.
Based on the above technical solution, in this embodiment, a target delivery path is generated according to position information in order information, a target area for information push is generated according to the target delivery path, and finally information is pushed to a user terminal in the target area, that is, information is pushed to the target area generated according to the target delivery path, so that a user in the target area places an order according to the pushed information, thereby increasing profit for sale of goods under the condition that the logistics cost is not changed basically, avoiding a disadvantage that the logistics cost is increased sharply due to a fact that an order receiving address of the user placed an order according to the pushing mode is far from the target delivery path based on user tag data pushed information in the related art, improving the utilization rate of the target delivery path, and improving user experience.
A specific embodiment mode is provided below, which is applied to the field of e-commerce platforms, and a specific work flow diagram is provided, referring to fig. 2, and fig. 2 is a specific work flow diagram of an information push method provided in an embodiment of the present application, and includes:
1. the order area is divided based on the shipping location of the supplier.
The number of suppliers in the region of the mosaic is not limited in this embodiment, and may be one supplier or 2 suppliers, and the specific number of suppliers is determined according to actual conditions as long as the commodity category and commodity number available from one or more suppliers can meet daily requirements of users in the region. When the quantity of the commodities corresponding to the commodity category is lower than the safety stock, replenishment is carried out, and sufficient stock is ensured. The embodiment does not limit the obtaining manner of the safety stock, and the obtaining manner may be an inventory amount determined based on experience, or may be obtained by using a prediction model according to the historical purchase quantity in the order splitting area, and the user may select the safety stock amount according to the actual situation. The present embodiment also does not limit the type of the prediction model, and may be a neural network model or a multiple regression model.
2. And acquiring order information generated by all users in the order area within preset time and generating an order collection.
The specific time period of the preset time is not limited in this embodiment, and may be 8 am to 4 pm, or 9 am to 6 pm, which may be limited according to actual situations. The ordering information may include receiving location information, item category information, and item quantity information. The number of ordering users in the order area is not limited, and all ordering information forms an ordering set. FIG. 3 is a schematic diagram of collecting order information in the order area to form an order collection.
3. And generating order information according to the order collection, wherein the order information comprises delivery position information, total commodity type information, total commodity quantity information and corresponding commodity price information of a plurality of suppliers.
The supplier can be one supplier or a plurality of suppliers, and the basic principle is that the supply meeting the commodity category and quantity and the sum of the cargo cost and the logistics cost is the lowest.
4. And calculating and generating an optimal delivery path, namely a target delivery path according to the plurality of receiving position information in the order information and the delivery position information of the supplier.
5. And pushing commodity information to a user terminal which has spatial relation with the target delivery path according to the target delivery path.
And pushing commodity information to a user terminal which has a spatial relationship with the target delivery path, namely pushing the commodity information to the user terminal in the target area generated according to the target delivery path. The commodity information may include a commodity category, a sufficient number, and a corresponding commodity price. After the target delivery route is formed based on the delivery position information of the plurality of users, a curve connecting the supplier and the user positions is formed, and if no order is placed on the curve or in the area formed around the curve, the price of the product having an incentive after the next single number can be determined based on the gradient price information of the product. Fig. 4 shows a schematic diagram of the division of the order splitting area, wherein the users in the solid line frame are the users who have made orders, the users in the dashed line frame are the users who have not made orders, and the curve in the diagram is the target delivery route. The commodities and prices are pushed to the users who do not make orders, the purchasing desire of the users is aroused, and the App daily life and the commodity sales volume are improved. After receiving the pushed information, the user may place an order according to the pushed information. The purchase amount of the corresponding commodities is increased, the unit price of the corresponding commodities is reduced due to the stepped price, but the whole logistics cost is not increased, and the profit of the platform can be increased. The method and the system realize the pushing of the related commodity information of the user in the target area formed by the target delivery path, increase the total volume of the deal and improve the benefit of the platform on the basis of basically unchanged logistics cost.
Referring to fig. 5, fig. 5 is a schematic structural diagram of an information pushing apparatus provided in an embodiment of the present application, where the information pushing apparatus described below and the information pushing method described above may be referred to in a corresponding manner, and a relevant module is disposed in the information pushing apparatus, and the information pushing apparatus includes:
in some specific embodiments, the method specifically includes:
a first generating module 501, configured to generate a target delivery route according to the location information in the order information;
a second generating module 502, configured to generate a target area for information push according to the target delivery path;
a pushing module 503, configured to push information to the user terminal in the target area.
In some specific embodiments, the first generating module 501 includes:
the dividing unit is used for dividing the order splicing area according to the delivery position of the supplier in the position information;
and the path generating unit is used for generating a target delivery path according to the receiving position of the order and the delivery position of the supplier in the position information in the order area.
In some specific embodiments, the path generating unit includes:
and the determining subunit is used for selecting a route with the delivery cost smaller than a preset delivery cost threshold value by utilizing a traversal algorithm according to the receiving position of the order and the delivery position of the supplier in the position information in the order area, and determining the route as a target delivery path.
In some specific embodiments, the dividing unit includes:
and the setting subunit is used for setting the order splicing area by taking the delivery position of the supplier as the center.
In some specific embodiments, the second generating module 502 includes:
the setting unit is used for setting a region with a preset distance in the tangential direction perpendicular to the moving point as a target region; the moving point is a position moving along the target delivery path in the distribution process.
In some specific embodiments, the pushing module 503 includes:
the information generating unit is used for generating pushed information according to the commodity information in the order information;
and the pushing unit is used for pushing the information to the user terminal on the target delivery path in the target area.
In some specific embodiments, the pushing module 503 includes:
and the content pushing unit is used for pushing the commodity category information and the commodity price gradient information to the user terminal in the target area according to the generated information.
Since the embodiment of the information pushing apparatus part corresponds to the embodiment of the information pushing method part, please refer to the description of the embodiment of the information pushing method part, which is not repeated here.
In the following, an electronic device provided by an embodiment of the present application is introduced, and the electronic device described below and the method described above may be referred to correspondingly.
The application provides an electronic device, including:
a memory for storing a computer program;
and a processor for implementing the steps of the information pushing method when executing the computer program.
Since the embodiment of the electronic device portion corresponds to the embodiment of the information pushing method portion, please refer to the description of the embodiment of the information pushing method portion for the embodiment of the electronic device portion, which is not repeated here.
In the following, a storage medium provided by an embodiment of the present application is described, and the storage medium described below and the method described above may be referred to correspondingly.
The present application provides a storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, implements the steps of the information push method as described above.
Since the embodiment of the storage medium portion and the embodiment of the information pushing method portion correspond to each other, please refer to the description of the embodiment of the information pushing method portion for the embodiment of the storage medium portion, which is not repeated here.
The embodiments are described in a progressive manner in the specification, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above provides a detailed description of an information pushing method, an information pushing apparatus, an electronic device, and a storage medium. The principles and embodiments of the present application are explained herein using specific examples, which are provided only to help understand the method and the core idea of the present application. It should be noted that, for those skilled in the art, it is possible to make several improvements and modifications to the present application without departing from the principle of the present application, and such improvements and modifications also fall within the scope of the claims of the present application.
Claims (10)
1. An information pushing method, comprising:
generating a target delivery path according to the position information in the order information;
generating a target area for information pushing according to the target delivery path;
and pushing the information to the user terminal in the target area.
2. The information pushing method according to claim 1, wherein generating the target delivery path according to the position information in the order information comprises:
dividing a bill splicing area according to the delivery position of the supplier in the position information;
and generating the target delivery path according to the receiving position of the order in the position information in the order splicing area and the delivery position of the supplier.
3. The information pushing method according to claim 2, wherein generating the target delivery path according to a receiving position of the order in the location information in the order area and a delivery position of the supplier comprises:
and selecting a route with the delivery cost smaller than a preset delivery cost threshold value by utilizing a traversal algorithm according to the receiving position of the order in the position information in the order area and the delivery position of the supplier, and determining the route as the target delivery route.
4. The information pushing method according to claim 2, wherein the dividing the mosaic area according to the delivery location of the supplier in the location information includes:
and setting the order splicing area by taking the delivery position of the supplier as a center.
5. The information push method according to claim 1, wherein generating a target area for information push according to the target delivery route includes:
setting a region with a preset distance in a direction perpendicular to the tangent direction of the motion point as the target region; and the moving point is a position moving along the target delivery path in the distribution process.
6. The information pushing method according to claim 1, wherein pushing the information to the user terminal in the target area comprises:
generating the pushed information according to commodity information in the order information;
and pushing the information to a user terminal on the target delivery path in the target area.
7. The information pushing method according to claim 6, wherein pushing the information to the user terminal in the target area comprises:
and pushing commodity category information and commodity price gradient information to the user terminal in the target area according to the generated information.
8. An information pushing apparatus, comprising:
the first generation module is used for generating a target delivery path according to the position information in the order information;
the second generation module is used for generating a target area for information pushing according to the target delivery path;
and the pushing module is used for pushing the information to the user terminal in the target area.
9. An electronic device, comprising:
a memory for storing a computer program;
processor for implementing the steps of the information pushing method according to any one of claims 1 to 7 when executing said computer program.
10. A storage medium, characterized in that the storage medium has stored thereon a computer program which, when being executed by a processor, carries out the steps of the information push method according to any one of claims 1 to 7.
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