CN102800003A - Instant message push system and method based on real geographical position of mobile terminal - Google Patents
Instant message push system and method based on real geographical position of mobile terminal Download PDFInfo
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- CN102800003A CN102800003A CN2012102451251A CN201210245125A CN102800003A CN 102800003 A CN102800003 A CN 102800003A CN 2012102451251 A CN2012102451251 A CN 2012102451251A CN 201210245125 A CN201210245125 A CN 201210245125A CN 102800003 A CN102800003 A CN 102800003A
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Abstract
The invention provides an instant message push system and method based on the real geographical position of a mobile terminal. The system comprises a service information server, an information matching push server and a mobile terminal, wherein the service information server is used for obtaining, storing and updating the geographical position information and related information of a service; the information matching push server matches the real geographical position information of a user with the geographical position information of the service, obtains the service in the predetermined distance from the user, and pushes the geographical position information and related information of the service to the mobile terminal; and the mobile terminal is used for detecting the real geographical position information of the user and uploading the information to the information matching push server, and receiving the pushed geographical position information and related information of the service. In the invention, the instant message related to the offline services around is pushed to the user based on the real geographical position of the user, so that the user can conveniently get the services; and based on the real geographical position, an information transmission platform integrating information push and offline service is realized.
Description
Technical field
The present invention relates to information advancing technique, more specifically, relate to a kind of instant message push system based on the true geographic position of portable terminal.
Background technology
Information push is a kind ofly to utilize communication network initiatively to transmit the information propagation pattern of particular type message to the targeted customer by information providing.Information advancing technique is searched for automatically and is filtered information based on user's self-condition and actual demand, selects user's interest information initiatively to be transferred to the terminal device that the user holds, thereby helps the user to obtain expeditiously self Useful Information.This information propagation pattern has very strong specific aim, promptness, ease for use, for effective information obtains the mode that simple and fast is provided, and the inconvenience of having avoided information excessively to bring to the user.
Information advancing technique has development prospect, and a large amount of practical applications is particularly arranged in Internet service.At present common information push is used and is comprised that Internet advertising propelling movement, software download renewal propelling movement, the dynamically propelling movement of good friend based on social networks, news and media information push or the like.
Along with information advancing technique and mobile communication mutually combine, risen brand-new mobile propelling movement business.Move to push and carry the information push function, make the user enjoy the convenient service that information push is brought through wireless network whenever and wherever possible through mobile network terminals such as smart mobile phone, panel computers.
But the emerging mobile business of pushing does not break through traditional internet and pushes professional range of application, and its function still is confined to the propelling movement of content on the lines such as advertisement, message, news, software.In fact, the user not only needs the propelling movement of content on the line, in life, also needs to do shopping, the propelling movement of each item real service relevant information under the line such as diet, medical treatment.Particularly based on the residing true geographic position of user, the relevant information to the user pushes the periphery service obtains these services nearby to make things convenient for the user.Portable terminals such as mobile phone are carried by the user, thereby user's true geographical location information can be provided.Move to push platform and should utilize this advantage, information push is combined with serving down based on the line in user geographic position.
With the commodity retail service is example; Convenient in order to do shopping nearby; The consumer often hopes to understand self geographic position of living in periphery and has which retail shop; And the relevant information in these shops, comprise store locations information, commodity sale information, preferential action message etc., and retail shop hopes that also these information with self initiatively offer near the consumer of position.But existing any internet information platform all can not satisfy the demand well.Retailer's site home page can be issued sales promotion information, if but the consumer does not understand own periphery which shop is arranged, and also just can initiatively not login the shop homepage removes to understand the sales promotion information of being issued.The consumer certainly selects to utilize mobile phone to receive moving advertising and pushes; But these push normally hobby to the user, buy the propelling movement that factor such as history is carried out, and therefore the service that pushes user geographic position periphery retail shop information can not be provided.
In fact; If with mobile network terminals such as mobile phones is target; Utilize the true geographic position of user of mobile phone reflection; Can be used for realizing the propelling movement of real service such as peripheral retail shop information, make the user be received from the related service information of body geographic position of living in periphery, still existing mobile propelling movement business is not supported this push function based on true geographic position.
Summary of the invention
To above-mentioned defective of the prior art; The invention provides a kind of instant message push system based on the true geographic position of portable terminal; This system utilizes mobile network terminal such as mobile phone to obtain the real geographical location information of user by the advantage that the user carries, thereby UNICOM's internet information resource and real geographic position of user and surrounding enviroment well push with peripheral each item line to the user and to descend to serve relevant instant message; For example peripheral retail shop's relevant information etc.; Make things convenient for the user to obtain these services nearby, be the basis with true geographic position, the realization information push is served the information transmission platform of integrating mutually down with line.
Instant message push system based on the true geographic position of portable terminal of the present invention is characterized in that, comprising:
The information on services server is used to obtain, the geographical location information and the relevant information of storage and update service;
The information matches push server; Be used for user's the true geographical location information and the geographical location information of service are complementary; Obtain the distance users preset distance with interior service, and said preset distance is pushed to portable terminal with the geographical location information and the relevant information of interior service;
Portable terminal is used to detect user's true geographical location information and is uploaded to said information matches push server, and the geographical location information and the relevant information that receive the said service that is pushed.
Preferably, said portable terminal comprises the locating module based on wireless network and GPS positioning system detecting user's true geographical location information.
Preferably, said portable terminal shows the service position according to the geographical location information of the said service that is pushed on electronic chart.Further preferably, said portable terminal shows the relevant information of said service to the selection of service according to the user.
Preferably, said information on services server obtains the geographical location information and the relevant information of serving the said service that the provider uploads through network.
Preferably, the relevant information of said service comprises merchandise news and sales promotion information.
The present invention also provides a kind of instant message push method based on the true geographic position of portable terminal, it is characterized in that, may further comprise the steps:
Through the information on services server obtain, the geographical location information and the relevant information of storage and update service;
Utilize portable terminal detecting user's true geographical location information and be uploaded to the information matches push server;
Through the information matches push server user's the true geographical location information and the geographical location information of said service are complementary; Obtain the distance users preset distance with interior service, and said preset distance is pushed to portable terminal with the geographical location information and the relevant information of interior service.
Preferably, said portable terminal detecting user's true geographical location information specifically comprises: through the true geographic position at wireless network consumer positioning place, further confirm the true geographical location information at user place again based on the GPS positioning system.
Preferably, said method further comprises: the electronic chart on portable terminal in the true geographic position of the explicit user periphery certain distance, and shows on electronic chart according to the geographical location information of the said service that is pushed and to serve the position.Further preferably, the relevant information that according to the user selection of service is shown said service.
The portable terminal that the present invention carries through the user is obtained its actual position information; And then based on the residing true geographic position of user; Pushing the relevant information of periphery service to the user, link up on the line e-commerce platform of real service under the information push and line thereby built, is the real-life environment organic combination of media with network information resource and user with the geographic position; It is accurate to make the user in real service, also can enjoy information push, timely, easy-to-use advantage.
Description of drawings
Below in conjunction with accompanying drawing and embodiment the present invention is done further detailed explanation.
Fig. 1 is the one-piece construction figure of the embodiment of the invention;
Fig. 2 is the pushed information display interface of the embodiment of the invention.
Embodiment
In order to make those skilled in the art person understand the present invention program better, and make above-mentioned purpose of the present invention, feature and advantage can be more obviously understandable, below in conjunction with embodiment and embodiment accompanying drawing the present invention done further detailed explanation.
Fig. 1 is the one-piece construction figure of the embodiment of the invention.Instant message push of the present invention system is the basis with portable portable terminals such as smart mobile phone, panel computers; Utilize the built-in true geographical location information of positioning function detecting user of portable terminal; User's geographic position and ISP's geographical location information are complementary the service related information around portable terminal pushes automatically in the certain limit.Instant message push system based on the true geographic position of portable terminal according to the invention comprises information on services server 10, information matches push server 20 and portable terminal 30.Be that example is explained the structure of the present invention and the course of work with propelling movement platform below to the commodity retail information on services.
Provide each retailer 40 of retail service can the geographical location information of self and the relevant information of service be utilized network upload service information server 10; The relevant information of the service of mentioning here comprises basic item information such as the kind, title, price, quantity of each retailer's 40 commodity on sale; Also comprise sales promotion information; Be that retailer 40 can be according to the just in time inventory situation in each tame shop self; At any time to information on services server 10 issue sales promotion information, comprise commodity sales promotion title, discount situation and electronic coupons etc.Information on services server 10 obtains the geographical location information that each retailer 40 provided and the relevant information of service, is that unit stores and upgrades with the list.
Portable terminal such as smart mobile phone, panel computer 30 is carried by the user, and the true geographical location information through built-in locating module detecting user, and true geographical location information is uploaded to information matches push server 20.Locating module is based on wireless network and GPS positioning system detecting user's true geographical location information; At first, for example confirm the position of portable terminal affiliated subdistrict in 3G network etc. based on the true geographic position at wireless network consumer positionings such as the 3G place that portable terminal inserted; And then locating module utilizes the further accurately true geographical location information at consumer positioning place of GPS positioning system, and the GPS locating accuracy can reach about 10 meters.
The function of information matches push server 20 comprises the coupling of user and retailer's geographical location information, and the automatic propelling movement of the information on services on the basis, geographic position.Information matches push server 20 receives user's true geographical location information from portable terminal 30; And will this true geographical location information mate automatically with each retailer's 40 who obtains from information on services server 10 geographical location information; Matching mode is that the true geographic position with the user is the center, and retrieval obtains outside certain distance (as 5 kilometers) with interior service automatically.In Fig. 1; With portable terminal 30 is that each retailer's 40 in the border circular areas in the 5KM radius of center geographic position is matched to merit; Then should the zone be pushed to portable terminal 30 with interior retailer 40 geographical location information and relevant information; And should the retailer 40 beyond the zone fail owing to coupling, its information can not pushed.
Portable terminal 30 receives the retailer's 40 who is pushed geographical location information and relevant information, to the user relevant demonstration is provided, and realizes user interactions.As shown in Figure 2, based on the true geographical location information of user of detecting, the electronic chart in the true geographic position periphery certain distance of portable terminal 30 explicit users, and the geographical location information that is pushed according to quilt shows the retailer position on electronic chart.Five-pointed star icon A has reflected portable terminal 30 position on electronic chart among Fig. 2, also is user's true geographical location information; Icon B has reflected the retailer's geographical location information that is pushed.Mutual in order further to realize, the user can click certain icon B wherein by moving cursor, thereby hopes that to own the service of further understanding makes one's options; Portable terminal 30 shows the relevant information of the service that is pushed, merchandise news for example on sale and sales promotion information, and electron gain reward voucher according to the selection of user to service.Certainly, the graphical demonstration interactive interface based on electronic chart described here is that portable terminal 30 also can be through other interactive interface as a kind of example, and for example traditional information list is accomplished by the demonstration of Push Service information with mutual.
In sum; The portable terminal that the present invention carries through the user is obtained its actual position information, and then based on the residing true geographic position of user, pushes the relevant information of periphery service to the user; Link up on the line e-commerce platform of real service under the information push and line thereby built; With the geographic position is the real-life environment organic combination of media with network information resource and user, and it is accurate to make the user in real service, also can enjoy information push, timely, easy-to-use advantage.
The above is merely embodiment of the present invention, and the present invention can also be applied in other opertaing device, like computer system, games system, cell phone system etc.Protection scope of the present invention is not limited thereto, and any technician who is familiar with the present technique field is in the technical scope that the present invention discloses, and the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection domain that claim was defined.
Claims (10)
1. the instant message push system based on the true geographic position of portable terminal is characterized in that, comprising:
The information on services server is used to obtain, the geographical location information and the relevant information of storage and update service;
The information matches push server; Be used for user's the true geographical location information and the geographical location information of service are complementary; Obtain the distance users preset distance with interior service, and said preset distance is pushed to portable terminal with the geographical location information and the relevant information of interior service;
Portable terminal is used to detect user's true geographical location information and is uploaded to said information matches push server, and the geographical location information and the relevant information that receive the said service that is pushed.
2. system according to claim 1 is characterized in that: said portable terminal comprises the locating module based on wireless network and GPS positioning system detecting user's true geographical location information.
3. system according to claim 1 is characterized in that: said portable terminal shows the service position according to the geographical location information of the said service that is pushed on electronic chart.
4. system according to claim 3 is characterized in that: said portable terminal shows the relevant information of said service to the selection of service according to the user.
5. system according to claim 1 is characterized in that: said information on services server obtains the geographical location information and the relevant information of serving the said service that the provider uploads through network.
6. according to any described system of above claim, it is characterized in that: the relevant information of said service comprises merchandise news and sales promotion information.
7. the instant message push method based on the true geographic position of portable terminal is characterized in that, may further comprise the steps:
Through the information on services server obtain, the geographical location information and the relevant information of storage and update service;
Utilize portable terminal detecting user's true geographical location information and be uploaded to the information matches push server;
Through the information matches push server user's the true geographical location information and the geographical location information of said service are complementary; Obtain the distance users preset distance with interior service, and said preset distance is pushed to portable terminal with the geographical location information and the relevant information of interior service.
8. method according to claim 7; It is characterized in that; Said portable terminal detecting user's true geographical location information specifically comprises: through the true geographic position at wireless network consumer positioning place, further confirm the true geographical location information at user place again based on the GPS positioning system.
9. method according to claim 7; It is characterized in that; Said method further comprises: the electronic chart on portable terminal in the true geographic position of the explicit user periphery certain distance, and shows on electronic chart according to the geographical location information of the said service that is pushed and to serve the position.
10. method according to claim 9 is characterized in that, the selection of service is shown the relevant information of said service according to the user.
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CN108038738A (en) * | 2017-12-27 | 2018-05-15 | 安徽和叶网络科技有限公司 | Advertising method, client and computer-readable recording medium on line |
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