CN106453617B - A kind of information-pushing method and information push platform - Google Patents
A kind of information-pushing method and information push platform Download PDFInfo
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- CN106453617B CN106453617B CN201611004298.9A CN201611004298A CN106453617B CN 106453617 B CN106453617 B CN 106453617B CN 201611004298 A CN201611004298 A CN 201611004298A CN 106453617 B CN106453617 B CN 106453617B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention discloses a kind of information-pushing method and information push platforms.This method comprises: terminal information acquisition system obtains the terminal identification information of mobile terminal user, and it is sent to information processing system；Information pushes configuration system and generates information to be pushed and information push area according to the Business Information that businessman user submits, and information to be pushed and information push area are sent to information processing system；Information processing system terminal identification information based on the received, determines the current geographic position of mobile terminal user, and when current geographic position belongs to information push area, information to be pushed is pushed to mobile terminal user.Utilize this method, can accurately have by geographical location information and targetedly carry out information push to mobile terminal user, mobile terminal user can also obtain more useful information resources simultaneously, thus the marketing message cost of businessman user can not only be reduced, additionally it is possible to preferably improve the popularization efficiency of marketing message.
Description
Technical field
The present embodiments relate to mobile internet technical field more particularly to a kind of information-pushing methods and information to push
Platform.
Background technique
With the rise and development of development of Mobile Internet technology, people are obtained using mobile terminal various mutual more and more
Networked information, mobile Internet is closely bound up with daily life, and user can generally be obtained by mobile application software
Various data are taken, close association is just produced between such user and market, the promotion mode based on mobile Internet
Just come into being.
For entity businessman, if the popularization for being carried out commodity based on mobile application software of blindness, is needed higher
Promotion cost, many for example some small cafes of miniature businessman, snack bar or small clothes shop etc. can not undertake high
Promotion expense, how targetedly to be promoted, by near businessman potential consumer attract come, this is many businessmans
It is highly desirable to obtain.
For mobile terminal user, the promotion message of many mobile Internets is received daily, it is easy to push away to these
Guangxin breath generates dislike, if businessman's promotion message cannot cause the interest of user, user can delete quickly when more
Fall these promotion messages, to cannot effectively reach information popularization effect.
Summary of the invention
The embodiment of the invention provides a kind of information-pushing method and information push platform, can it is more targeted to
Family carries out information push, to preferably improve the popularization efficiency of marketing message.
On the one hand, the embodiment of the invention provides a kind of information-pushing methods, comprising:
Terminal information acquisition system obtains the terminal identification information of mobile terminal user, and is sent to information processing system；
Information pushes configuration system and generates information to be pushed and information push area according to the Business Information that businessman user submits
Domain, and the information to be pushed and information push area are sent to the information processing system；
Information processing system terminal identification information based on the received, determines the current geographic position of mobile terminal user
It sets, and when the current geographic position belongs to the information push area, the information to be pushed is pushed to the movement
Terminal user.
On the other hand, the embodiment of the invention provides a kind of information push platforms, comprising:
Terminal information acquisition system for obtaining the terminal identification information of mobile terminal user, and is sent to information processing
System；
Information pushes configuration system, and the Business Information for being submitted according to businessman user generates information to be pushed and information pushes away
Region is sent, and the information to be pushed and information push area are sent to the information processing system；
Information processing system determines the current geographic position of mobile terminal user for terminal identification information based on the received
It sets, and when the current geographic position belongs to the information push area, the information to be pushed is pushed to the movement
Terminal user.
A kind of information-pushing method and information push platform, this method provided in the embodiment of the present invention passes through terminal first
Information acquisition system obtains the terminal identification information of mobile terminal user, and is sent to information processing system；Then pass through information
It pushes configuration system and generates the information to be pushed and information push area of businessman user, and be sent to information processing system, finally,
Information processing system determines the current geographic position of mobile terminal user according to terminal identification information, and in current geographic position category
In when push area, the information to be pushed of businessman user is sent to mobile terminal user.Using this method, it can pass through ground
Reason location information, which accurately has, targetedly carries out information push to mobile terminal user, while mobile terminal user can also obtain
More useful information resources are obtained, the marketing message cost of businessman user thus can not only be reduced, additionally it is possible to preferably improve battalion
Sell the popularization efficiency of information.
Detailed description of the invention
Fig. 1 is a kind of flow diagram for information-pushing method that the embodiment of the present invention one provides；
Fig. 2 is a kind of flow diagram of information-pushing method provided by Embodiment 2 of the present invention；
Fig. 3 is a kind of flow diagram for information-pushing method that the embodiment of the present invention three provides；
Fig. 4 is a kind of structural block diagram for information push platform that the embodiment of the present invention four provides.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
Embodiment one
Fig. 1 is a kind of flow diagram for information-pushing method that the embodiment of the present invention one provides, and is applicable to businessman
The case where merchandise news of user is promoted, this method can be executed by information push platform, wherein the information push platform
It can be implemented by software and/or hardware, and be typically integrated on the server of setting.
As shown in Figure 1, a kind of information-pushing method that the embodiment of the present invention one provides, including operate as follows:
S101, terminal information acquisition system obtain the terminal identification information of mobile terminal user, and are sent to information processing
System.
In the present embodiment, terminal identification information specifically can be regarded as that other mobile terminals and other movements can be distinguished
The identification information of terminal user, generally, common terminal identification information can have user terminal IP address, mobile station international
ISDN number (Mobile Station international ISDN number, MSISDN), international mobile subscriber identity
(International Mobile Subscriber Identification Number, IMSI) and IMEI are international shiftings
Dynamic device identity (International Mobile Equipment Identity, IMEI) etc..
In the present embodiment, above-mentioned terminal identification information can be obtained by terminal information acquisition system, specifically, can be with
It is set-mounted terminal information acquisition software on the mobile terminal that user uses, terminal information acquisition software can obtain the shifting
The identification information of dynamic terminal, and the identification information can be supplied to terminal information acquisition system under connected state；It is also possible to
After the mobile terminal that user uses is linked into cellular network (mobile network), terminal information acquisition system by signaling interface or
Message identifying actively captures the terminal identification information of mobile terminal when mobile terminal generates cellular network data.In addition, at end
After client information acquisition system gets the terminal identification information of mobile terminal user, need further to send out the terminal identification information
Information processing system is given, for determining the particular geographic location information of mobile terminal user, wherein terminal information acquisition system
System can be wired or wireless with information processing system communication connection, later based on setting communication protocol encapsulation communication information simultaneously
Carry out the transmitting of message.
The Business Information that S102, information push configuration system are submitted according to businessman user generates information to be pushed and information pushes away
Region is sent, and information to be pushed and information push area are sent to information processing system.
In order to which the advertisement information of the desired push of businessman user to be had to the consumption user that is pushed to of target, (mobile terminal is used
Family), the present embodiment can push configuration system based on information first and obtain the Business Information that businessman user submits, then can root
The information to be pushed for needing to push, while the information push area of determination businessman user are generated according to Business Information, may finally be incited somebody to action
Above-mentioned information to be pushed and information push area are sent to information processing system, it is to be understood that information pushes configuration system
Also wired or wireless communication connection is established with information processing, and can be encapsulated communication information based on the communication protocol of setting and be carried out
The transmitting of message.
Information to be pushed in the present embodiment specifically can be regarded as believing for the advertisement for carrying out publicity popularization to businessman user
Breath should may include activity discount information, New Arrivals information, hot-sale products information etc. to promotion message；Information push area
It specifically can be regarded as the target push range that businessman user carries out information push, wherein the information push area can pass through quotient
The geographical location information that family user provides determines.
S103, information processing system terminal identification information based on the received, determine the current geographic position of mobile terminal user
It sets, and when the current geographic position belongs to the information push area, the information to be pushed is pushed to the movement
Terminal user.
In the present embodiment, information processing system can receive and save above-mentioned terminal identification information, information to be pushed with
And the information such as information push area, in addition, information processing system can be with the global positioning system (Global on mobile terminal
Positioning System, GPS) receiver foundation communication connection, the terminal positional information of mobile terminal is thus obtained, wherein
Terminal positional information contains the IMEI of geographical location information and corresponding mobile terminal；Alternatively, information processing system can also be
By receiving the network data message that is sent by network data interface when mobile terminal is in upper net state, wherein network data report
The geographical location information of mobile terminal and the IP address of mobile terminal are contained in text, specifically, mobile terminal is in online
State can specifically regard on mobile terminal that there are application software currently in use as.
It is understood that the received terminal identification information of information processing system only includes being different from other mobile terminals
Terminal iidentification, and do not include mobile terminal user geographical location information；And the received terminal location letter of information processing system
Do not include the identification information of mobile terminal user in breath or network data message equally, therefore, is determined based on terminal identification information
When the current geographic position of mobile terminal user, need the received geographical position of the terminal identification information of mobile terminal user and institute
Confidence manner of breathing combines, and the corresponding particular geographic location of mobile terminal user is determined from there through information matches.
In the present embodiment, after determining the current geographic position of mobile terminal user, it can be determined that the mobile terminal is used
Whether the current geographic position at family is located in the range of information push area, if so, quotient can be pushed to the mobile terminal user
The information to be pushed of family user；If it is not, then can be ignored to the information of the mobile terminal user push, thus for businessman user and
Speech can more effectively excavate potential consumption user under the premise of not increasing push cost, for mobile terminal user,
Pushed information is received by geographical location information, it is possible to reduce the reception amount of many garbages which thereby enhances user and connect
Receive the validity of pushed information.
A kind of information-pushing method that the embodiment of the present invention one provides obtains movement by terminal information acquisition system first
The terminal identification information of terminal user, and it is sent to information processing system；Then configuration system is pushed by information and generates businessman
The information to be pushed and information push area of user, and it is sent to information processing system, finally, information processing system is according to terminal
Identification information determines the current geographic position of mobile terminal user, and belongs to when push area in current geographic position, by quotient
The information to be pushed of family user is sent to mobile terminal user.Using this method, can accurately have by geographical location information
Information push targetedly is carried out to mobile terminal user, while mobile terminal user can also obtain more useful information money
Thus source can not only reduce the marketing message cost of businessman user, additionally it is possible to preferably improve the popularization efficiency of marketing message.
Embodiment two
Fig. 2 is a kind of flow diagram of information-pushing method provided by Embodiment 2 of the present invention.The embodiment of the present invention two
It is optimized based on above-described embodiment, in the present embodiment, terminal information acquisition system is obtained mobile terminal user's
Terminal identification information, and be sent to information processing system, is further detailed as: terminal information acquisition system is according to the letter of acquisition
Interface data and/or message identifying are enabled, determines the terminal identification information of mobile terminal user；Terminal information acquisition system is based on setting
Determine communication protocol and the terminal identification information is sent to information processing system.
Further, Business Information generation information to be pushed information push configuration system submitted according to businessman user and
Information push strategy, and the information to be pushed and information push strategy are sent to information processing system, it is embodied as: information
Push configuration system obtain businessman user submit Business Information, the Business Information include: Merchant name, merchandise news and
Businessman's geographical location information；Information pushes configuration system according to the Merchant name and merchandise news, generates the businessman user
Information to be pushed；Information pushes configuration system according to businessman's geographical location information, determines the information of the businessman user
Push area；Information push configuration system is based on setting communication protocol and is sent to the information to be pushed and information push area
The information processing system.
As shown in Fig. 2, a kind of information-pushing method provided by Embodiment 2 of the present invention, specifically includes following operation:
S201, terminal information acquisition system determine mobile terminal according to the signaling interface data and/or message identifying of acquisition
The terminal identification information of user.
The present embodiment step S201, which preferably takes, determines terminal iidentification based on signaling interface data and/or message identifying
The operation of information.Wherein, it is connect when signaling interface data specifically can be regarded as based on cellular network data communication by related signaling
Mouth received data, generally, common signaling interface has the signaling interfaces such as S1-MME, S1-U, S10 and S11；Certification report
Stationery body can be regarded as being authenticated by exchanging in network with the data cell of transmission based on cellular network data communication system
A kind of message common are based on remote customer dialing authentication system (Remote Authentication Dial In User
Service, RADIUS) generate message identifying.
The present embodiment acquires S11 signaling interface data and/or RADIUS authentication message preferably to obtain terminal iidentification letter
Breath.Specifically, S11 signaling interface data can be obtained in such a way that forthright concatenates or bypasses light splitting first；Or by with
Radius server establishes Socket connection or the mode of bypass light splitting obtains RADIUS authentication message, straight in the above method
The modes such as road concatenation, Socket connection and bypass light splitting are the acquisition modes of existing interface data or message identifying, here
It repeats no more；Finally, it can be obtained by the analysis to acquired S11 signaling interface data or RADIUS authentication message mobile whole
The terminal identification information of end subscriber.
S202, terminal information acquisition system are based on setting communication protocol and terminal identification information are sent to information processing system
System.
Preferably, report of the terminal information acquisition system by terminal identification information based on User Datagram Protocol in the present embodiment
Literary form is packaged, and the terminal identification information after encapsulation is sent to information processing system with mode of unicast.
S203, information push configuration system obtain the Business Information that businessman user submits, which includes: businessman's name
Title, merchandise news and businessman's geographical location information.
Illustratively, for businessman user, if businessman user wants to carry out information push, businessman user can be to
Information push configuration system submits Business Information generally to include at least Merchant name, commodity in the Business Information submitted
Information and businessman's geographical location information etc..Information push configuration system can receive the information of businessman user's submission, and can be with
Subsequent configuration is carried out based on the information submitted.
S204, information push configuration system generate the information to be pushed of businessman user according to Merchant name and merchandise news.
Specifically, merchandise news specifically can be favor information, discount information or detailed description information of commodity etc.,
It is understood that the information that the merchandise news that businessman user is submitted can be a kind of commodity is also possible at least two commodity
Information；Finally, it can configure generation according to acquired Merchant name and merchandise news and need to be pushed to mobile terminal user
Information to be pushed.
S205, information push configuration system determine the information push area of businessman user according to businessman's geographical location information.
In the present embodiment, businessman user additionally provides businessman's geographical location information, which includes
More specific location information where businessman user, illustratively, which can be expressed as the area XX, the city XX XX
Road XX.
It, can be by existing electronic map, with specific where businessman user after determining businessman's geographical location information
Centered on position, corresponding border circular areas is drawn a circle to approve based on setting radius, finally configures the border circular areas in the letter of businessman user
Cease push area；Further, it is also possible to borrow group existing geographical location information library, to determine the corresponding longitude and latitude in geographical location
Value, thus configures information push area for the region differed in set distance value with the latitude and longitude value.
Further, information pushes configuration system according to businessman's geographical location information, determines the businessman user's
Information push area includes: that information push configuration system information push configuration system is based on preset geographical location information library, really
Latitude and longitude value corresponding with businessman's geographical location information calmly, and based on described in the latitude and longitude value and the determination of set distance value
The information push area of businessman user.
The present embodiment preferably determines information push area by geographical location information library, specifically, geographical location letter
Breath library specifically can be regarded as the database comprising particular geographic location information and latitude and longitude value mapping table；The set distance
Value can be submitted by businessman user, can also be set by system default, and generally, can default the set distance value is 500 meters.
After determining specifically geographical location information, it can be matched by the geographical information library and determine corresponding latitude and longitude value, shown
Example property, such as " ZhongGuanCun south Street, Haidian District, BeiJing City 27 " can determine that corresponding longitude and latitude is after overmatching
" longitude: 116.31985, latitude: 39.959836 ".
In the present embodiment, it should be noted that information pushes between configuration system and the geographical location information library
It can establish wired or wireless connection, and message preferably carried out with mode of unicast by User Datagram Protocol therebetween
Communication.
S206, information push configuration system are based on setting communication protocol and are sent to information to be pushed and information push area
Information processing system.
Illustratively, information push configuration system can think information processing system based on transmission control protocol with unicast fashion
It sends information (information to be pushed and information push area etc.).
S207, information processing system terminal identification information based on the received, determine the current geographic position of mobile terminal user
It sets, and when the current geographic position belongs to the information push area, the information to be pushed is pushed to the movement
Terminal user.
Illustratively, can believe according to terminal identification information and by the network data message that network data interface is sent
Breath, determines the current geographic position of mobile terminal user, and can when current geographic position belongs to the information push area, to
Mobile terminal user pushes stored information to be pushed.
A kind of information-pushing method provided by Embodiment 2 of the present invention, embodies the operation of terminal information acquisition and transmission
Process；The configuration process of information push is embodied further simultaneously.Using this method, the end of mobile terminal user can make full use of
Client information determines user geographic location, thus not only realizes and more precisely more targetedly mentions to mobile terminal user
For the push of effective information resources, the marketing message cost of businessman user is also preferably reduced, and improves marketing letter simultaneously
The popularization efficiency of breath.
Embodiment three
Fig. 3 is a kind of flow diagram for information-pushing method that the embodiment of the present invention three provides, the embodiment of the present invention three
Optimized based on above-described embodiment, in the present embodiment, terminal identification information optimization includes: IMIE, MSI with
And user terminal IP address.
Further, information processing system terminal identification information based on the received, determines working as mobile terminal user
Preceding geographical location includes: that information processing system receives the network data message sent by network data interface, and extracts the net
The current latitude and longitude information of the IP address of mobile terminal information and mobile terminal for including in network data message information；If information
Processing system determines that the IP address of mobile terminal information matches with the user terminal IP address in the terminal identification information,
The current latitude and longitude information of the mobile terminal is then determined as to the current geographic position of the mobile terminal user.
As shown in figure 3, a kind of information-pushing method that the embodiment of the present invention three provides, specifically includes following operation:
S301, terminal information acquisition system obtain the terminal identification information of mobile terminal user, and are sent to information processing
System.
Illustratively, terminal information acquisition system can be obtained by S11 signaling interface data and/or RADIUS authentication message
Take the terminal identification information of mobile terminal user.Specifically, the terminal identification information includes: that IMIE, IMSI and user are whole
Hold IP address.
The Business Information that S302, information push configuration system are submitted according to businessman user generates information to be pushed and information pushes away
Region is sent, and information to be pushed and information push area are sent to information processing system.
S303, information processing system receive the network data message sent by network data interface, and extract network data
The current latitude and longitude information of the IP address of mobile terminal information and mobile terminal for including in message information.
In the present embodiment, specifically can be regarded as being capable of the capture when mobile terminal is in upper net state for network data interface
The interface of network data message, wherein mobile terminal, which is in upper net state, can specifically regard mobile terminal user as to mobile terminal
On a certain application software carry out net operation.The network data interface can be preferably Gi interface, Gi interface by the present embodiment
General Packet Radio Service (General Packet Radio Service, GPRS) and external packet data net can specifically be regarded as
Between interface, which may also be viewed as being presentation point of the IP address of terminal in outer data network.
Specifically, based on including that IP address of mobile terminal information (is moved in the received network data message of Gi interface institute
IP address based on dynamic moved end online) and the current latitude and longitude information of mobile terminal (locating ground when mobile terminal Internet access
Manage location information), therefore, after information processing system receives network message, the mobile terminal IP of mobile terminal can be extracted
Location information and the current latitude and longitude information of mobile terminal.
If S304, information processing system determine the user terminal in IP address of mobile terminal information and terminal identification information
IP address matches, then the current latitude and longitude information of mobile terminal is determined as to the current geographic position of the mobile terminal user
It sets.
In the present embodiment, information processing system has also received and saved terminal identification information and the quotient of mobile terminal user
The information to be pushed and information push area of family user, it is to be understood that information processing system is based on mobile terminal user's
Terminal identification information can not determine the geographical location information of mobile terminal user；Meanwhile information processing system is based only upon acquisition
Network data message can not also determine specifically mobile terminal user.Therefore, it is necessary to by terminal identification information and network data report
Text combines, to determine current geographic position corresponding to mobile terminal user.
Specifically, information processing system can determine the IP address of mobile terminal information in network data message whether with end
User terminal IP address in the identification information of end matches, if so, can be current by the mobile terminal in network data message
Latitude and longitude information is determined as the current geographic position of mobile terminal user.
S305, when the current geographic position belongs to the information push area, the information to be pushed is pushed to
The mobile terminal user.
It should be noted that information processing system, which mainly passes through network data message, has determined that mobile terminal user's is current
Geographical location shows that a certain application software on mobile terminal is used in mobile terminal user, in current geographic position data
It, can will be to by the application software being being currently used to PUSH message by mobile terminal user when information push area
Pushed information is pushed to mobile terminal user.
A kind of information-pushing method that the embodiment of the present invention three provides, specifically optimizes the geographical location of mobile terminal user
The determination process of information.Using this method, can accurately have by geographical location information and targetedly be used to mobile terminal
Family carries out information push, while mobile terminal user can also obtain more useful information resources, thus can not only reduce businessman
The marketing message cost of user, additionally it is possible to preferably improve the popularization efficiency of marketing message.
Example IV
Fig. 4 is a kind of structural block diagram for information push platform that the embodiment of the present invention four provides.The information push platform can
The case where promoting suitable for the merchandise news to businessman user, the information push platform can be implemented by software and/or hardware,
And it is typically integrated on the server of setting.As shown in figure 4, information push platform provided in an embodiment of the present invention includes: terminal
Information acquisition system 41, information push configuration system 42 and information processing system 43.
Wherein, terminal information acquisition system 41 for obtaining the terminal identification information of mobile terminal user, and is sent to letter
Cease processing system；
Information pushes configuration system 42, and the Business Information for being submitted according to businessman user generates information to be pushed and information
Push area, and the information to be pushed and information push area are sent to the information processing system；
Information processing system 43 determines the current geographic of mobile terminal user for terminal identification information based on the received
Position, and when the current geographic position belongs to the information push area, the information to be pushed is pushed to the shifting
Dynamic terminal user.
In the present embodiment, which passes through the acquisition mobile terminal user of terminal information acquisition system 41 first
Terminal identification information, and be sent to information processing system；Then configuration system 42 is pushed by information to be mentioned according to businessman user
The Business Information of friendship generates information to be pushed and information push area, and the information to be pushed and information push area are sent
To the information processing system；Eventually by the terminal identification information based on the received of information processing system 43, mobile terminal is determined
The current geographic position of user, and when the current geographic position belongs to the information push area, by the letter to be pushed
Breath is pushed to the mobile terminal user.
A kind of information push platform that the embodiment of the present invention four provides, can accurately have needle by geographical location information
Information push is carried out to mobile terminal user to property, while mobile terminal user can also obtain more useful information resources, by
This can not only reduce the marketing message cost of businessman user, additionally it is possible to preferably improve the popularization efficiency of marketing message.
Further, terminal information acquisition system 41 is specifically used for: being reported according to the signaling interface data of acquisition and/or certification
Text determines the terminal identification information of mobile terminal user；The terminal identification information is sent to letter based on setting communication protocol
Cease processing system.
Further, information push configuration system 42 is specifically used for:
The Business Information that businessman user submits is obtained, the Business Information includes: Merchant name, merchandise news and businessman
Geographical location information；According to the Merchant name and merchandise news, the information to be pushed of the businessman user is generated；According to described
Businessman's geographical location information determines the information push area of the businessman user；Based on setting communication protocol by described wait push
Information and information push area are sent to the information processing system.
On the basis of the above embodiments, according to businessman's geographical location information, the information of the businessman user is determined
Push area includes: to determine longitude and latitude corresponding with businessman's geographical location information based on preset geographical location information library
It is worth, and determines the information push area of the businessman user based on the latitude and longitude value.
Further, the terminal identification information includes: IMIE, IMSI and user terminal IP address；
Correspondingly, the information processing system is specifically used for: the network data message sent by data network interface is received,
And extract the IP address of mobile terminal information for including in the network data message information and the current longitude and latitude of mobile terminal
Information；When determining that the IP address of mobile terminal information matches with the user terminal IP address in the terminal identification information
When, the current latitude and longitude information of the mobile terminal is determined as to the current geographic position of the mobile terminal user；Described
Current geographic position belong to the information push area and it is described when PUSH message meet push permission when, by the letter to be pushed
Breath is pushed to the mobile terminal user.
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that
The invention is not limited to the specific embodiments described herein, be able to carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out by above embodiments to the present invention
It is described in further detail, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, also
It may include more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.
Claims (6)
1. a kind of information-pushing method characterized by comprising
Terminal information acquisition system determines mobile terminal user's according to S11 signaling interface data and/or RADIUS authentication message
Terminal identification information；
Terminal information acquisition system is based on setting communication protocol and the terminal identification information is sent to information processing system；It is described
Terminal identification information is to distinguish the identification information of other mobile terminal users；The terminal identification information includes: international mobile dress
Standby identification code IMIE, international mobile subscriber identity IMSI and user terminal IP address；
Information pushes configuration system and generates information to be pushed and information push area according to the Business Information that businessman user submits, and
The information to be pushed and information push area are sent to the information processing system；
The information processing system receives the network data message sent by network data interface, and extracts the network data report
The current latitude and longitude information of the IP address of mobile terminal information and mobile terminal for including in literary information；
If the information processing system determines the user in the IP address of mobile terminal information and the terminal identification information
IP address of terminal matches, then the current latitude and longitude information of the mobile terminal is determined as the current of the mobile terminal user
Geographical location；
When the current geographic position belongs to the information push area, the information to be pushed is pushed to described mobile whole
End subscriber.
2. the method according to claim 1, wherein the quotient that information push configuration system is submitted according to businessman user
Family's information generates information to be pushed and information push strategy, and the information to be pushed and information push strategy are sent to information
Processing system includes:
Information pushes configuration system and obtains the Business Information that businessman user submits, and the Business Information includes: Merchant name, commodity
Information and businessman's geographical location information；
Information pushes configuration system according to the Merchant name and merchandise news, generates the information to be pushed of the businessman user；
Information pushes configuration system according to businessman's geographical location information, determines the information push area of the businessman user；
The information to be pushed and information push area are sent to described by information push configuration system based on setting communication protocol
Information processing system.
3. according to the method described in claim 2, it is characterized in that, information pushes configuration system according to the businessman geographical location
Information determines that the information push area of the businessman user includes:
Information pushes configuration system and is based on preset geographical location information library, and determination is corresponding with businessman's geographical location information
Latitude and longitude value, and determine based on the latitude and longitude value and set distance value the information push area of the businessman user.
4. a kind of information push platform characterized by comprising
Terminal information acquisition system for obtaining the terminal identification information of mobile terminal user, and is sent to information processing system；
The terminal identification information is to distinguish the identification information of other mobile terminal users；The terminal identification information includes: international shifting
Dynamic equipment identification code IMIE, international mobile subscriber identity IMSI and user terminal IP address；
Information pushes configuration system, and the Business Information for being submitted according to businessman user generates information to be pushed and information pushes area
Domain, and the information to be pushed and information push area are sent to the information processing system；
Information processing system determines the current geographic position of mobile terminal user for terminal identification information based on the received, and
When the current geographic position belongs to the information push area, the information to be pushed is pushed to the mobile terminal and is used
Family；
The terminal information acquisition system is specifically used for:
According to S11 signaling interface data and/or RADIUS authentication message, the terminal identification information of mobile terminal user is determined；
The terminal identification information is sent to information processing system based on setting communication protocol；
The information processing system is specifically used for:
The network data message sent by data network interface is received, and extracts the shifting for including in the network data message information
Dynamic IP address of terminal information and the current latitude and longitude information of mobile terminal；
When determining that the user terminal IP address in the IP address of mobile terminal information and the terminal identification information matches,
The current latitude and longitude information of the mobile terminal is determined as to the current geographic position of the mobile terminal user；
When the current geographic position belongs to the information push area, the information to be pushed is pushed to described mobile whole
End subscriber.
5. information push platform according to claim 4, which is characterized in that information push configuration system is specifically used for:
The Business Information that businessman user submits is obtained, the Business Information includes: that Merchant name, merchandise news and businessman are geographical
Location information；
According to the Merchant name and merchandise news, the information to be pushed of the businessman user is generated；
According to businessman's geographical location information, the information push area of the businessman user is determined；
The information to be pushed and information push area are sent to the information processing system based on setting communication protocol.
6. information push platform according to claim 5, which is characterized in that according to businessman's geographical location information, really
The information push area of the businessman user includes: calmly
Based on preset geographical location information library, latitude and longitude value corresponding with businessman's geographical location information is determined, and be based on
The latitude and longitude value and set distance value determine the information push area of the businessman user.
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| CN107181799A (en) * | 2017-05-16 | 2017-09-19 | 知谷（上海）网络科技有限公司 | Information resource display method and public mobile device |
| CN109711917B (en) * | 2017-10-26 | 2022-01-07 | 北京京东尚科信息技术有限公司 | Information pushing method and device |
| CN107918884A (en) * | 2017-11-21 | 2018-04-17 | 上海亿动信息技术有限公司 | A kind of control method, apparatus and system that advertisement pushing is realized based on user behavior |
| CN111008343B (en) * | 2019-11-28 | 2020-11-17 | 广东汉鼎蜂助手网络技术有限公司 | Content recommendation method, device, platform and storage medium based on region |
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