CN108335134A - A kind of bus mobile TV real time bid advertisement placement method and system - Google Patents
A kind of bus mobile TV real time bid advertisement placement method and system Download PDFInfo
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- CN108335134A CN108335134A CN201810084167.9A CN201810084167A CN108335134A CN 108335134 A CN108335134 A CN 108335134A CN 201810084167 A CN201810084167 A CN 201810084167A CN 108335134 A CN108335134 A CN 108335134A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/10—Office automation; Time management
- G06Q10/103—Workflow collaboration or project management
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Abstract
The present invention provides a kind of bus mobile TV real time bid advertisement placement method and systems to transfer the ad spot information of bus mobile TV by receiving advertisement releasing request information and playing request information；Based on conclusion of the business priority policy, final advertiser's terminal is selected；According to advertisement releasing request information and the ad spot information of bus mobile TV, the bus mobile TV advertisement position resource met is calculated；According to advertisement position resource, generates and sends advertisement and sign for contract；Contract, which is signed for, according to advertisement sends advertising resource to be played；Advertising resource to be played is audited, the instruction that contract sends broadcasting advertising resource to be played is signed for according to advertisement；Feed back the broadcasting situation of advertising resource to be played.The application meets the specific demand of public transport outdoor media advertising programization dispensing, at the same have realize it is customized by city, public bus network, play sequential and orient the remarkable result that the dimensions such as label carry out precision advertisement dispensing.
Description
Technical field
The present invention relates to advertising bus to launch field more particularly to a kind of bus mobile TV real time bid advertisement dispensing side
Method and system.
Background technology
Traditional public transport outdoor media uses the pattern of loop play, this can no longer meet the higher and higher of client and wants
It asks.Since public transport itself is mobile crowd massing point, crowd's attribute information can not be got in real time.With this condition, traditional
Internet programization launch, cannot be satisfied public transport outdoor media advertising programization dispensing demand.Therefore, how to meet
Public transport outdoor media advertising programization launch specific demand, tailor have by city, by public bus network, by play sequential
The advertisement delivery system that ability is launched in precision is carried out with dimensions such as orientation labels, is current technical problem urgently to be resolved hurrily.
Invention content
To solve defect existing in the prior art, the present invention provides a kind of bus mobile TV real time bid advertisement throwings
Put method and system.The playing request information that the present invention is sent by reception advertisement releasing request information and bus mobile TV,
And the final advertiser's terminal for obtaining advertisement and launching power is determined based on conclusion of the business priority policy, solving can not expire in the prior art
The specific demand that sufficient public transport outdoor media advertising programization is launched, do not have by city, by public bus network, by playing sequential and fixed
The technical issues of advertisement is launched in precision is carried out to dimensions such as labels.
To achieve the goals above, the present invention provides a kind of bus mobile TV real time bid advertisement placement methods, should
Method includes：
Receive the advertisement releasing request information that each advertiser's terminal is sent；
The playing request information that bus mobile TV is sent is received, corresponding public transport is transferred according to the playing request information and is moved
The ad spot information of dynamic TV；
Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
According to the advertisement releasing request information of final advertiser's terminal and the ad spot information of the bus mobile TV, meter
Operator closes the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generates advertisement and sign for contract, and contract is signed for into the advertisement and is sent to
Final advertiser's terminal；
Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
Audit whether the advertising resource to be played can play；If so, signing for contract to corresponding according to advertisement
Bus mobile TV advertisement position resource sends the instruction for playing the advertising resource to be played；
The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
A kind of bus mobile TV real time bid advertisement placement method provided by the invention, by receiving each advertiser's terminal
The advertisement releasing request information of transmission；The playing request information that bus mobile TV is sent is received, is believed according to the playing request
Breath transfers the ad spot information of corresponding bus mobile TV；Based on conclusion of the business priority policy, selectes and obtain advertisement dispensing power most
Whole advertiser's terminal；Believed according to the advertisement position of the advertisement releasing request information of final advertiser's terminal and the bus mobile TV
Breath calculates and meets the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generate advertisement and sign for contract, and by the advertisement sign for contract be sent to it is described final
Advertiser's terminal；Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；Audit institute
State whether advertising resource to be played can play；If so, it is wide to corresponding bus mobile TV to sign for contract according to advertisement
It accuses position resource and sends the instruction for playing the advertising resource to be played；The broadcasting situation of the advertising resource to be played is anti-
It feeds final advertiser's terminal.Present invention accomplishes the specific demands that public transport outdoor media advertising programization is launched, simultaneously
With realize it is customized by city, by public bus network, by playing sequential and orientation label etc. dimensions carry out precision advertisement
The remarkable result of dispensing.
The present invention also provides a kind of bus mobile TV real time bid advertisement delivery systems, including：
Ad distribution request reception unit, the advertisement releasing request information sent for receiving each advertiser's terminal；
Public transport playing request receiving unit, the playing request information for receiving bus mobile TV transmission, according to described
Playing request information transfers the ad spot information of corresponding bus mobile TV；
Advertiser's determination unit is selected for being based on conclusion of the business priority policy and obtains the final advertiser that power is launched in advertisement
Terminal；
Advertising resource computing unit, for being moved according to the advertisement releasing request information of final advertiser's terminal and the public transport
The ad spot information of dynamic TV calculates and meets the public transport movement that the advertisement releasing request information of final advertiser's terminal requires
Television advertising position resource；
Contract generation unit is signed in advertisement, for according to satisfactory advertisement position resource, generating advertisement and signing for contract, and
Contract is signed for into the advertisement and is sent to final advertiser's terminal；
Send advertising unit, for final advertiser's terminal according to the advertisement sign for contract send it is to be played wide
Accuse resource；
Advertising unit is reported in audit, for auditing whether the advertising resource to be played can play；If so, according to
Advertisement signs for contract and sends the instruction for playing the advertising resource to be played to corresponding bus mobile TV advertisement position resource；
Feedback unit, it is whole for the broadcasting situation of the advertising resource to be played to be fed back to the final advertiser
End.
A kind of bus mobile TV real time bid advertisement delivery system provided by the invention asks to receive by ad distribution
Unit, public transport playing request receiving unit, advertiser's determination unit, advertising resource computing unit, advertisement sign for contract and generate list
Member sends advertising unit, audit report advertising unit and feedback unit, solves defect existing in the prior art, meets
Public transport outdoor media advertising programization launch specific demand, while have realize it is customized by city, by public bus network,
By the remarkable result for playing the dimensions progress precision advertisement dispensing such as sequential and orientation label.
The embodiment of the present invention also provides a kind of computer equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor, the processor realize following steps when executing the computer program：
Receive the advertisement releasing request information that each advertiser's terminal is sent；
The playing request information that bus mobile TV is sent is received, corresponding public transport is transferred according to the playing request information and is moved
The ad spot information of dynamic TV；
Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
According to the advertisement releasing request information of final advertiser's terminal and the ad spot information of the bus mobile TV, meter
Operator closes the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generates advertisement and sign for contract, and contract is signed for into the advertisement and is sent to
Final advertiser's terminal；
Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
Audit whether the advertising resource to be played can play；If so, signing for contract to corresponding according to advertisement
Bus mobile TV advertisement position resource sends the instruction for playing the advertising resource to be played；
The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with described in computer program and calculates
Machine program realizes following steps when being executed by processor：
Receive the advertisement releasing request information that each advertiser's terminal is sent；
The playing request information that bus mobile TV is sent is received, corresponding public transport is transferred according to the playing request information and is moved
The ad spot information of dynamic TV；
Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
According to the advertisement releasing request information of final advertiser's terminal and the ad spot information of the bus mobile TV, meter
Operator closes the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generates advertisement and sign for contract, and contract is signed for into the advertisement and is sent to
Final advertiser's terminal；
Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
Audit whether the advertising resource to be played can play；If so, signing for contract to corresponding according to advertisement
Bus mobile TV advertisement position resource sends the instruction for playing the advertising resource to be played；
The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
Bus mobile TV real time bid advertisement placement method provided by the invention and system, solve and deposit in the prior art
Defect, meet public transport outdoor media advertising programization dispensing specific demand, while have realize it is customized by
City, the remarkable result that precision advertisement dispensing is carried out by public bus network, by the dimensions such as broadcasting sequential and orientation label.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Obtain other attached drawings according to these attached drawings.
Fig. 1 is a kind of bus mobile TV real time bid advertisement placement method flow chart of the application；
Fig. 2 is a kind of bus mobile TV real time bid advertisement delivery system structural schematic diagram of the application；
Fig. 3 is the bus mobile TV real time bid advertisement delivery system structural schematic diagram in one embodiment of the application.
Specific implementation mode
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
The present invention provides a kind of bus mobile TV real time bid advertisement placement method, flow chart was as shown in Figure 1, should
Method includes the following steps：
S101：Receive the advertisement releasing request information that each advertiser's terminal is sent；
S102：The playing request information that bus mobile TV is sent is received, is transferred accordingly according to the playing request information
The ad spot information of bus mobile TV；
S103：Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
S104：Believed according to the advertisement position of the advertisement releasing request information of final advertiser's terminal and the bus mobile TV
Breath calculates and meets the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
S105：According to satisfactory advertisement position resource, generates advertisement and sign for contract, and contract hair is signed for into the advertisement
Give final advertiser's terminal；
S106：Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
S107：Audit whether the advertising resource to be played can play；If so, signing for contract to right according to advertisement
The bus mobile TV advertisement position resource answered sends the instruction for playing the advertising resource to be played；
S108：The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
Flow as shown in Figure 1 it is found that a kind of bus mobile TV real time bid advertisement placement method provided by the invention,
By receiving each advertiser's terminal (such as：Computer, mobile phone etc.) send advertisement releasing request information, bus mobile TV send
Playing request information, transfer the ad spot information of corresponding bus mobile TV, then selected final based on conclusion of the business priority policy
Advertiser's terminal calculates bus mobile TV advertisement position resource, generates advertisement and signs for contract, the audit advertisement money to be played
Source plays the technical solution of the advertising resource to be played, meets the special of public transport outdoor media advertising programization dispensing
Demand, at the same have realize it is customized by city, by public bus network, by playing sequential and orientation label etc. dimensions carry out essence
The remarkable result that standardization advertisement is launched.
In one embodiment, the advertisement releasing request information in step S101 includes：Public transport geographical location, public transport line
The information such as conclusion of the business pattern and bus mobile TV audience information, are launched at bus mobile TV reproduction time data in road, and the present invention is not
As limit.
When it is implemented, each advertiser's terminal can send advertisement releasing request information according to oneself requirement, including
Public transport geographical location can be given city, and public bus network can be the specific public bus network specified, and bus mobile TV plays
Time data can be the period that specified bus mobile TV plays advertisement, and it can be that sequencing packet is disconnected to launch conclusion of the business pattern
One kind in purchasing model, the preferred purchasing model of sequencing and real time bid pattern, bus mobile TV audience information can be
Specify social property information, the hobby data informations such as attribute information and certain behavior property information etc. of audient.Such as certain is wide
Accusing quotient's terminal specifies Beijing wide in the sales of the rush hour morning and evening section loop play building by the public bus network of certain building
It accuses, reports the park promotion message of the building attachment in section of non-rush hour morning and evening, report a month the above, the present invention is not
As limit.Wherein launching conclusion of the business pattern may include：Sequencing packet break purchasing model, the preferred purchasing model of sequencing and in real time
Price-bidding model Three models.
In one embodiment, the sequence of the conclusion of the business priority policy in step S103 is from high to low：Sequencing packet is disconnected
Purchasing model, the preferred purchasing model of sequencing and real time bid pattern.
Conclusion of the business pattern is launched for three kinds to be described in detail below：
Disconnected purchase (Programmatic guaranteed) pattern of sequencing packet：Contract transaction one kind, advertiser into
Row launch when support value lattice, protect spending on ads, launch pattern conclusion of the business highest priority, according to the advertisement releasing request information
Advertisement position resource with available bus mobile TV, selection launch the highest advertiser's terminal of the amount of money and obtain advertisement dispensing power；
(Preferred order) pattern is preferably bought in sequencing：One kind of contract transaction, when advertiser launches
Support value lattice, but does not guarantee that injected volume, dispensing pattern conclusion of the business priority are taken second place, can according to advertisement releasing request information matching
With the advertisement position resource of bus mobile TV, selection launches the highest advertiser's terminal of the amount of money and obtains advertisement dispensing power；
Real time bid (Private RTB) pattern：Conclusion of the business priority is minimum, i.e., the one outdoor large-size screen monitors advertisement position that can be launched
When there is no the disconnected purchasing model of the programmed packet of advertiser and the preferred purchasing model of sequencing to launch, according to the ad distribution
Solicited message matching can use the advertisement position resource of bus mobile TV, selection to launch the highest advertiser's terminal of the amount of money and obtain advertisement
Launch power.
In one embodiment, step S103 includes：When multiple advertiser's terminals select same conclusion of the business priority policy,
It selects to launch the highest advertiser's terminal of the amount of money in current conclusion of the business priority policy to obtain the final advertiser that power is launched in advertisement
Terminal.
When it is implemented, the purchasing model if multiple advertiser's terminal option program packets break, the disconnected purchase of option program packet
It is the final advertiser's terminal for obtaining advertisement and launching power to buy and launch the highest advertiser's terminal of the amount of money in pattern；If multiple advertisements
Quotient's terminal option programization preferred purchasing model launches the highest advertiser's terminal of the amount of money in the preferred purchasing model of option programization
To obtain final advertiser's terminal that power is launched in advertisement；If multiple advertiser's terminals select real time bid pattern, selection real-time
It is the final advertiser's terminal for obtaining advertisement and launching power that the highest advertiser's terminal of the amount of money is launched in price-bidding model.
In one embodiment, the ad spot information of the bus mobile TV is obtained by docking cloud platform；The public affairs
Hand over mobile TV ad spot information include：It is public transport geographical location, public bus network, bus mobile TV reproduction time data, wide
Accuse position benchmark price and bus mobile TV audience information.
When it is implemented, the ad spot information of each bus mobile TV is obtained by third-party big data cloud platform, and
The ad spot information of each bus mobile TV is constantly updated by cloud platform, such as is counted by third-party big data cloud platform
Data, it is the high salary white collar for going to international trade to obtain Beijing Today city's public bus network in the rush hour morning and evening main passenger of section,
This public bus network can play high-end, high consumption advertisement in rush hour morning and evening section, and advertisement position benchmark price is also higher etc.
Relevant information.The ad spot information of each bus mobile TV can be obtained by third-party big data cloud platform, be conducive to full
Foot is the advertisement releasing request information requirement of different advertiser's terminals.
In one embodiment, the advertisement releasing request information of the final advertiser's terminal of the basis and public transport movement
The ad spot information of TV calculates and meets the public transport movement electricity that the advertisement releasing request information of final advertiser's terminal requires
Depending on advertisement position resource, including：The advertisement position resource for obtaining available free bus mobile TV, according to final advertiser's terminal
Advertisement releasing request information calculates and meets the public transport movement electricity that the advertisement releasing request information of final advertiser's terminal requires
Depending on advertisement position resource.
When it is implemented, the advertisement position resource by obtaining available free bus mobile TV, throws according to advertisement
The advertisement releasing request information for the final advertiser's terminal delegated power has in the advertisement position resource of the bus mobile TV of computation-free
The ad spot information of which bus mobile TV and the advertisement releasing request information of final advertiser's terminal are matched, are then united
It counts out and requires matched bus mobile TV advertisement position resource with the advertisement releasing request information of final advertiser's terminal.For example,
In the ad spot information of the bus mobile TV of several idle circuits, asked with the ad distribution for obtaining final advertiser's terminal
It is required in information, it is necessary to there was only two by the bus mobile TV ad spot information for specifying economic circle to match, therefore most
The bus mobile TV advertisement position resource of the calculated advertisement releasing request information requirement for meeting final advertiser's terminal is eventually
Two public bus networks.
A kind of bus mobile TV real time bid advertisement placement method provided by the invention, by receiving each advertiser's terminal
The advertisement releasing request information of transmission；The playing request information that bus mobile TV is sent is received, is believed according to the playing request
Breath transfers the ad spot information of corresponding bus mobile TV；Based on conclusion of the business priority policy, selectes and obtain advertisement dispensing power most
Whole advertiser's terminal；Believed according to the advertisement position of the advertisement releasing request information of final advertiser's terminal and the bus mobile TV
Breath calculates and meets the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generate advertisement and sign for contract, and by the advertisement sign for contract be sent to it is described final
Advertiser's terminal；Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；Audit institute
State whether advertising resource to be played can play；If so, it is wide to corresponding bus mobile TV to sign for contract according to advertisement
It accuses position resource and sends the instruction for playing the advertising resource to be played；The broadcasting situation of the advertising resource to be played is anti-
It feeds final advertiser's terminal, meets the specific demand of public transport outdoor media advertising programization dispensing, while there is reality
Show and customized has carried out precision advertisement dispensing by city, by public bus network, by playing sequential and orient the dimensions such as label
Remarkable result.
Conceived based on application identical with above-mentioned bus mobile TV real time bid advertisement placement method, the present invention also provides
A kind of bus mobile TV real time bid advertisement delivery system, as described in following example.Due to bus mobile TV reality
When the principle that solves the problems, such as of bid advertisement jettison system it is similar to bus mobile TV real time bid advertisement placement method, therefore should
The implementation of bus mobile TV real time bid advertisement delivery system may refer to throw based on bus mobile TV real time bid advertisement
The implementation of method is put, overlaps will not be repeated.
Fig. 2 is the structural schematic diagram of the bus mobile TV real time bid advertisement delivery system of the embodiment of the present application, such as Fig. 2
Shown, which includes：Ad distribution request reception unit 201, public transport play
Contract generation unit is signed in request reception unit 202, advertiser's determination unit 203, advertising resource computing unit 204, advertisement
205, advertising unit 206 is sent, advertising unit 207 and feedback unit 208 are reported in audit.
Ad distribution request reception unit 201, the advertisement releasing request information sent for receiving each advertiser's terminal；
Public transport playing request receiving unit 202, the playing request information for receiving bus mobile TV transmission, according to institute
State the ad spot information that playing request information transfers corresponding bus mobile TV；
Advertiser's determination unit 203 is selected for being based on conclusion of the business priority policy and obtains the final advertisement that power is launched in advertisement
Quotient's terminal；
Advertising resource computing unit 204 is used for the advertisement releasing request information according to final advertiser's terminal and the public affairs
The ad spot information of mobile TV is handed over, calculates and meets the public transport that the advertisement releasing request information of final advertiser's terminal requires
Mobile TV advertisement position resource；
Contract generation unit 205 is signed in advertisement, for according to satisfactory advertisement position resource, generating advertisement and signing for closing
Together, and contract is signed for into the advertisement and is sent to final advertiser's terminal；
Send advertising unit 206, for final advertiser's terminal according to the advertisement sign for contract send it is to be played
Advertising resource；
Advertising unit 207 is reported in audit, for auditing whether the advertising resource to be played can play；If so,
Contract, which is signed for, according to advertisement sends the broadcasting advertising resource to be played to corresponding bus mobile TV advertisement position resource
Instruction；
Feedback unit 208, for the broadcasting situation of the advertising resource to be played to be fed back to the final advertiser
Terminal.
The wherein described advertisement releasing request information includes：When public transport geographical location, public bus network, bus mobile TV play
Between data, launch conclusion of the business pattern and bus mobile TV audience information.
Wherein, the sequence of the conclusion of the business priority policy is from high to low：Break purchasing model, the sequencing of sequencing packet is preferred
Purchasing model and real time bid pattern.
In one embodiment, advertiser's determination unit is specifically used for：When multiple advertiser's terminals selection it is same at
When handing over priority policy, select to launch the highest advertiser's terminal of the amount of money in current conclusion of the business priority policy to obtain advertisement dispensing
Final advertiser's terminal of power.
In one embodiment, as shown in figure 3, bus mobile TV real time bid advertisement delivery system further includes：Docking
Cloud platform unit 209, the ad spot information for obtaining the bus mobile TV by docking cloud platform；The public transport movement
The ad spot information of TV includes：Public transport geographical location, public bus network, bus mobile TV reproduction time data, advertisement position base
Quasi- price and bus mobile TV audience information.
In one embodiment, the advertising resource computing unit is specifically used for：Obtain available free public transport movement electricity
Depending on advertisement position resource, according to the advertisement releasing request information of final advertiser's terminal, it is whole that calculating meets the final advertiser
The bus mobile TV advertisement position resource that the advertisement releasing request information at end requires.
A kind of bus mobile TV real time bid advertisement delivery system provided by the invention asks to receive by ad distribution
Unit, public transport playing request receiving unit, advertiser's determination unit, advertising resource computing unit, advertisement sign for contract and generate list
Member sends advertising unit, audit report advertising unit and feedback unit, solves defect existing in the prior art, meets
Public transport outdoor media advertising programization launch specific demand, while have realize it is customized by city, by public bus network,
By the remarkable result for playing the dimensions progress precision advertisement dispensing such as sequential and orientation label.
Conceived based on application identical with above-mentioned bus mobile TV real time bid advertisement placement method, the application provides one
Kind computer equipment, as described in following example.The principle and bus mobile TV solved the problems, such as due to the computer equipment is real
When bid advertisement put-on method it is similar, therefore the implementation of the computer equipment may refer to bus mobile TV real time bid advertisement
The implementation of put-on method, overlaps will not be repeated.
In one embodiment, computer equipment includes：Memory, processor and to be stored in storage upper and can be in processor
The computer program of upper operation, as shown in Figure 1, processor realizes following steps when executing described program：
S101：Receive the advertisement releasing request information that each advertiser's terminal is sent；
S102：The playing request information that bus mobile TV is sent is received, is transferred accordingly according to the playing request information
The ad spot information of bus mobile TV；
S103：Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
S104：Believed according to the advertisement position of the advertisement releasing request information of final advertiser's terminal and the bus mobile TV
Breath calculates and meets the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
S105：According to satisfactory advertisement position resource, generates advertisement and sign for contract, and contract hair is signed for into the advertisement
Give final advertiser's terminal；
S106：Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
S107：Audit whether the advertising resource to be played can play；If so, signing for contract to right according to advertisement
The bus mobile TV advertisement position resource answered sends the instruction for playing the advertising resource to be played；
S108：The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
Conceived based on application identical with above-mentioned bus mobile TV real time bid advertisement placement method, the application provides one
Kind computer readable storage medium, as described in following example.The principle solved the problems, such as due to the computer readable storage medium
It is similar to bus mobile TV real time bid advertisement placement method, therefore the implementation of the computer readable storage medium may refer to
The implementation of bus mobile TV real time bid advertisement placement method, overlaps will not be repeated.
In one embodiment, it is stored with computer program on computer readable storage medium, as shown in Figure 1, the program
Following steps are realized when being executed by processor：
S101：Receive the advertisement releasing request information that each advertiser's terminal is sent；
S102：The playing request information that bus mobile TV is sent is received, is transferred accordingly according to the playing request information
The ad spot information of bus mobile TV；
S103：Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
S104：Believed according to the advertisement position of the advertisement releasing request information of final advertiser's terminal and the bus mobile TV
Breath calculates and meets the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
S105：According to satisfactory advertisement position resource, generates advertisement and sign for contract, and contract hair is signed for into the advertisement
Give final advertiser's terminal；
S106：Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
S107：Audit whether the advertising resource to be played can play；If so, signing for contract to right according to advertisement
The bus mobile TV advertisement position resource answered sends the instruction for playing the advertising resource to be played；
S108：The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
A kind of bus mobile TV real time bid advertisement placement method provided by the invention and system, by receiving each advertisement
The advertisement releasing request information that quotient's terminal is sent；The playing request information that bus mobile TV is sent is received, according to the broadcasting
Solicited message transfers the ad spot information of corresponding bus mobile TV；Based on conclusion of the business priority policy, selectes and obtain advertisement dispensing
Final advertiser's terminal of power；According to the wide of the advertisement releasing request information of final advertiser's terminal and the bus mobile TV
Position information is accused, calculates and meets the bus mobile TV advertisement position that the advertisement releasing request information of final advertiser's terminal requires
Resource；According to satisfactory advertisement position resource, generate advertisement and sign for contract, and by the advertisement sign for contract be sent to it is described
Final advertiser terminal；Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；It examines
Whether advertising resource to be played described in core can play；If so, sign for contract according to advertisement moves electricity to corresponding public transport
The instruction for playing the advertising resource to be played is sent depending on advertisement position resource；By the broadcasting feelings of the advertising resource to be played
Condition feeds back to final advertiser's terminal and corresponding ad distribution request reception unit, public transport playing request receive list
Member, advertiser's determination unit, advertising resource computing unit, advertisement sign for contract generation unit, send advertising unit, audit report
Advertising unit and feedback unit, meet the specific demand of public transport outdoor media advertising programization dispensing, while having and realize
It is customized to carry out the notable of precision advertisement dispensing by city, by public bus network, by the dimensions such as broadcasting sequential and orientation label
Effect.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, the present invention can be used in one or more wherein include computer usable program code computer
The computer program production implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The present invention be with reference to according to the method for the embodiment of the present invention, the flow of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
Instruct the processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine so that the instruction executed by computer or the processor of other programmable data processing devices is generated for real
The device for the function of being specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that instruction generation stored in the computer readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device so that count
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, in computer or
The instruction executed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Specific embodiment is applied in the present invention, and principle and implementation of the present invention are described, above example
Explanation be merely used to help understand the present invention method and its core concept；Meanwhile for those of ordinary skill in the art,
According to the thought of the present invention, there will be changes in the specific implementation manner and application range, in conclusion in this specification
Appearance should not be construed as limiting the invention.
Claims (14)
1. a kind of bus mobile TV real time bid advertisement placement method, which is characterized in that the method includes：
Receive the advertisement releasing request information that each advertiser's terminal is sent；
The playing request information that bus mobile TV is sent is received, corresponding public transport is transferred according to the playing request information and moves electricity
Depending on ad spot information；
Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
According to the advertisement releasing request information of final advertiser's terminal and the ad spot information of the bus mobile TV, symbol is calculated
Close the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generate advertisement and sign for contract, and by the advertisement sign for contract be sent to it is described
Final advertiser terminal；
Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
Audit whether the advertising resource to be played can play；If so, signing for contract to corresponding public transport according to advertisement
Mobile TV advertisement position resource sends the instruction for playing the advertising resource to be played；
The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
2. bus mobile TV real time bid advertisement placement method according to claim 1, which is characterized in that the advertisement
Releasing request information includes：Conclusion of the business pattern, bus mobile TV reproduction time data, is launched at public bus network in public transport geographical location
With bus mobile TV audience information.
3. bus mobile TV real time bid advertisement placement method according to claim 1, which is characterized in that the conclusion of the business
The sequence of priority policy is from high to low：Sequencing packet breaks purchasing model, the preferred purchasing model of sequencing and real time bid mould
Formula.
4. bus mobile TV real time bid advertisement placement method according to claim 3, which is characterized in that described to be based on
Conclusion of the business priority policy is selected and obtains final advertiser's terminal that power is launched in advertisement, including：When the selection of multiple advertiser's terminals is same
When one conclusion of the business priority policy, select to launch the highest advertiser's terminal of the amount of money in current conclusion of the business priority policy to obtain advertisement
Launch final advertiser's terminal of power.
5. bus mobile TV real time bid advertisement placement method according to claim 1, which is characterized in that pass through docking
Cloud platform obtains the ad spot information of the bus mobile TV；The ad spot information of the bus mobile TV includes：Public transport
Geographical location, public bus network, bus mobile TV reproduction time data, advertisement position benchmark price and bus mobile TV audient letter
Breath.
6. bus mobile TV real time bid advertisement placement method according to claim 1, which is characterized in that the basis
The advertisement releasing request information of final advertiser terminal and the ad spot information of the bus mobile TV, calculate described in meeting most
The bus mobile TV advertisement position resource that the advertisement releasing request information of whole advertiser's terminal requires, including：It is available free to obtain institute
Bus mobile TV advertisement position resource, according to the advertisement releasing request information of final advertiser's terminal, calculating meets described
The bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser terminal requires.
7. a kind of bus mobile TV real time bid advertisement delivery system, which is characterized in that including：
Ad distribution request reception unit, the advertisement releasing request information sent for receiving each advertiser's terminal；
Public transport playing request receiving unit, the playing request information for receiving bus mobile TV transmission, according to the broadcasting
Solicited message transfers the ad spot information of corresponding bus mobile TV；
Advertiser's determination unit is selected for being based on conclusion of the business priority policy and obtains final advertiser's terminal that power is launched in advertisement；
Advertising resource computing unit, for moving electricity according to the advertisement releasing request information of final advertiser's terminal and the public transport
Depending on ad spot information, calculate meet final advertiser's terminal advertisement releasing request information require bus mobile TV
Advertisement position resource；
Contract generation unit is signed in advertisement, and contract is signed for for according to satisfactory advertisement position resource, generating advertisement, and by institute
It states advertisement and signs for contract and be sent to final advertiser's terminal；
Advertising unit is sent, signing for contract according to the advertisement for final advertiser's terminal sends advertisement money to be played
Source；
Advertising unit is reported in audit, for auditing whether the advertising resource to be played can play；If so, according to advertisement
It signs for contract and sends the instruction for playing the advertising resource to be played to corresponding bus mobile TV advertisement position resource；
Feedback unit, for the broadcasting situation of the advertising resource to be played to be fed back to final advertiser's terminal.
8. bus mobile TV real time bid advertisement delivery system according to claim 7, which is characterized in that the advertisement
Releasing request information includes：Conclusion of the business pattern, bus mobile TV reproduction time data, is launched at public bus network in public transport geographical location
With bus mobile TV audience information.
9. bus mobile TV real time bid advertisement delivery system according to claim 7, which is characterized in that the conclusion of the business
The sequence of priority policy is from high to low：Sequencing packet breaks purchasing model, the preferred purchasing model of sequencing and real time bid mould
Formula.
10. bus mobile TV real time bid advertisement delivery system according to claim 9, which is characterized in that described wide
Quotient's determination unit is accused to be specifically used for：When multiple advertiser's terminals select same conclusion of the business priority policy, selection currently strikes a bargain excellent
It is the final advertiser's terminal for obtaining advertisement and launching power that the highest advertiser's terminal of the amount of money is launched in first grade strategy.
11. bus mobile TV real time bid advertisement delivery system according to claim 7, which is characterized in that further include：
Cloud platform unit is docked, the ad spot information for obtaining the bus mobile TV by docking cloud platform；The public transport moves
The ad spot information of dynamic TV includes：Public transport geographical location, public bus network, bus mobile TV reproduction time data, advertisement position
Benchmark price and bus mobile TV audience information.
12. bus mobile TV real time bid advertisement delivery system according to claim 7, which is characterized in that described wide
Resource Calculation unit is accused to be specifically used for：The advertisement position resource for obtaining available free bus mobile TV, according to final advertiser
The advertisement releasing request information of terminal calculates and meets the public transport that the advertisement releasing request information of final advertiser's terminal requires
Mobile TV advertisement position resource.
13. a kind of computer equipment, including memory, processor and storage are on a memory and the meter that can run on a processor
Calculation machine program, which is characterized in that the processor realizes following steps when executing the computer program：
Receive the advertisement releasing request information that each advertiser's terminal is sent；
The playing request information that bus mobile TV is sent is received, corresponding public transport is transferred according to the playing request information and moves electricity
Depending on ad spot information；
Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
According to the advertisement releasing request information of final advertiser's terminal and the ad spot information of the bus mobile TV, symbol is calculated
Close the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generate advertisement and sign for contract, and by the advertisement sign for contract be sent to it is described
Final advertiser terminal；
Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
Audit whether the advertising resource to be played can play；If so, signing for contract to corresponding public transport according to advertisement
Mobile TV advertisement position resource sends the instruction for playing the advertising resource to be played；
The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
14. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
Following steps are realized when being executed by processor：
Receive the advertisement releasing request information that each advertiser's terminal is sent；
The playing request information that bus mobile TV is sent is received, corresponding public transport is transferred according to the playing request information and moves electricity
Depending on ad spot information；
Based on conclusion of the business priority policy, selectes and obtain final advertiser's terminal that power is launched in advertisement；
According to the advertisement releasing request information of final advertiser's terminal and the ad spot information of the bus mobile TV, symbol is calculated
Close the bus mobile TV advertisement position resource that the advertisement releasing request information of final advertiser's terminal requires；
According to satisfactory advertisement position resource, generate advertisement and sign for contract, and by the advertisement sign for contract be sent to it is described
Final advertiser terminal；
Final advertiser's terminal signs for contract according to the advertisement and sends advertising resource to be played；
Audit whether the advertising resource to be played can play；If so, signing for contract to corresponding public transport according to advertisement
Mobile TV advertisement position resource sends the instruction for playing the advertising resource to be played；
The broadcasting situation of the advertising resource to be played is fed back into final advertiser's terminal.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810084167.9A CN108335134A (en) | 2018-01-29 | 2018-01-29 | A kind of bus mobile TV real time bid advertisement placement method and system |
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| CN201810084167.9A CN108335134A (en) | 2018-01-29 | 2018-01-29 | A kind of bus mobile TV real time bid advertisement placement method and system |
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Application publication date: 20180727 |