CN107609907A - The regulation and control method and device of advertisement position - Google Patents
The regulation and control method and device of advertisement position Download PDFInfo
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- CN107609907A CN107609907A CN201710812547.5A CN201710812547A CN107609907A CN 107609907 A CN107609907 A CN 107609907A CN 201710812547 A CN201710812547 A CN 201710812547A CN 107609907 A CN107609907 A CN 107609907A
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Abstract
The invention discloses a kind of regulation and control method and device of advertisement position, it is related to a kind of Internet technical field, main purpose is that advertisement position is shown in the form of single ID to advertiser, and pre-configured advertisement position can not match the advertisement position of dispensing advertisement according to a variety of demands, reduce the effect of advertisement putting, so that the displaying content of advertisement is more single in advertisement position, the problem of reducing the efficiency of advertisement putting.Main technical schemes：Obtain the product information and user profile of supplier's platform SSP accesses；According to the advertisement position of default dimension corresponding relation configuration advertisement to be put corresponding with the product information, the user profile, the default dimension corresponding relation includes in the product information corresponding relation of different dimensions and the advertisement position in different dimensions and the user profile；The advertisement of advertiser's offer is provided according to the product information and the user profile, the advertisement is filled into the advertisement position.It is mainly used in the regulation and control of advertisement position.
Description
Technical field
The present invention relates to a kind of Internet technical field, more particularly to a kind of regulation and control method and device of advertisement position.
Background technology
With the extension of the Internet, applications scope, carry out advertisement transaction with advertisement position owning side and realized the dispensing of advertisement
The act of first choice through launching advertisement as each advertiser.Wherein, advertiser is in party in request platform (Demand-Side
Platform, DSP) get meet launch advertisement crowd after, send request launch advertisement, by advertisement transaction platform
Real time bid in (advertisement exchange, ADX), buy supplier's platform (Sell-Side Platform, SSP)
The corresponding user of offer the Internet media application platform launch advertisement advertisement position, SSP platforms by with DSP platform to being connected in
Advertiser provides the information such as the advertisement page of the Internet media application platform, advertisement position.
At present, the advertisement position that existing the Internet media application platform provides dispensing advertisement is by single advertisement position ID
(Identity, identification number) is defined, for example, when a user accesses the advertisement position page on a user device, SSP platforms
Ad-request is sent to ADX platforms, and advertisement position ID is sent to each DSP platform by SSP, and the advertiser in DSP platform is according to institute
The advertisement position ID that category website, lowest offer and the analysis selection of the customer attribute information by being obtained after analysis are bidded, bids and obtains
Victor can just allow the showing advertisement of oneself on this advertisement position, and then allow user to see, during this, advertisement position is with list
One ID forms are shown to advertiser, and pre-configured advertisement position can not launch the wide of advertisement according to a variety of demands to match
Position is accused, reduces the effect of advertisement putting so that the displaying content of advertisement in advertisement position is more single, reduces the effect of advertisement putting
Rate.
The content of the invention
In view of this, the present invention provides a kind of regulation and control method and device of advertisement position, and main purpose is existing advertisement position
Shown in the form of single ID to advertiser, and pre-configured advertisement position can not match dispensing advertisement according to a variety of demands
Advertisement position, reduce the effect of advertisement putting so that the displaying content of advertisement in advertisement position is more single, reduces advertisement putting
Efficiency the problem of.
According to one aspect of the invention, there is provided a kind of regulation and control method of advertisement position, including：
Obtain the product information and user profile of supplier's platform SSP accesses；
According to default dimension corresponding relation configuration advertisement to be put corresponding with the product information, the user profile
Advertisement position, the default dimension corresponding relation include in the product information different in different dimensions and the user profile
Dimension and the corresponding relation of the advertisement position；
The advertisement of advertiser's offer is provided according to the product information and the user profile, the advertisement is filled to institute
State in advertisement position.
Further, it is corresponding with the product information, the user profile to preset the configuration of dimension corresponding relation for the basis
The advertisement position of advertisement to be put include：
Different dimensions and advertisement position in the product information are judged whether successively according to default dimension configuration sequence
The corresponding relation of different dimensions and advertisement position configuration information in the corresponding relation of configuration information and the user profile；
If in the presence of, the advertisement position for determining corresponding relation to be present with the dimension according to the corresponding relation, the advertisement
Position includes advertising page, commercial block, advertising slot position.
Further, the advertisement that advertiser's offer is provided according to the product information and the user profile, by institute
Stating advertisement and filling to the advertisement position includes：
Extracted and the product information and institute in the advertisement for bidding successful advertiser's offer from party in request platform DSP accesses
The advertisement of the dimension matching of user profile is stated, and fills the advertisement to the advertisement position according to default advertisement filling Strategy
In.
Further, it is described to judge whether difference in the product information successively according to default dimension configuration sequence
Dimension and pair of different dimensions and advertisement position configuration information in the corresponding relation of advertisement position configuration information and the user profile
After should being related to, methods described also includes：
If in the absence of different dimensional in the corresponding relation between different dimensions in the product information and the user profile
The corresponding relation of degree, then the minimum dimension of the priority in the default dimension matching order deletion dimension, holds again
Different dimensions in capable corresponding relation and the user profile judged whether in the product information between different dimensions
Corresponding relation the step of.
Further, the advertisement that advertiser's offer is provided according to the product information and the user profile, by institute
State before advertisement filled into the advertisement position, methods described also includes：
Advertisement position bid request is sent to advertisement transaction platform ADX, is carried in the advertisement position bid request to be put
The product information and user profile of advertisement.
Further, before the product information and user profile for obtaining supplier's platform SSP accesses, methods described is also
Including：
Dimension is defined to product information and user profile according to dimension set in advance.
Further, methods described also includes：
Dimensions updating instruction is received, the dimension of addition, and/or reduction in need is carried in the dimensions updating instruction.
According to one aspect of the invention, there is provided a kind of regulation device of advertisement position, including：
Acquiring unit, for obtaining the product information and user profile of supplier's platform SSP accesses；
Dispensing unit, for corresponding with the product information, the user profile according to default dimension corresponding relation configuration
Advertisement to be put advertisement position, the default dimension corresponding relation includes in the product information different dimensions and described
The corresponding relation of different dimensions and the advertisement position in user profile；
Fills unit, for obtaining the advertisement of advertiser's offer according to the product information and the user profile, by institute
Advertisement is stated to fill into the advertisement position.
Further, the dispensing unit includes：
Judge module, it is different in the product information for being judged whether successively according to default dimension configuration sequence
Dimension and pair of different dimensions and advertisement position configuration information in the corresponding relation of advertisement position configuration information and the user profile
It should be related to；
Determining module, if for judge module judge to exist corresponding relation in the product information between different dimensions with
And in the user profile different dimensions corresponding relation, then according to the corresponding relation determine with the dimension exist it is corresponding pass
The advertisement position of system, the advertisement position include advertising page, commercial block, advertising slot position.
Further, the fills unit, provided specifically for accessing the successful advertiser that bids from party in request platform DSP
Advertisement in extract the advertisement that is matched with the dimension of the product information and the user profile, and according to default advertisement filling
Strategy fills the advertisement into the advertisement position.
Further, the dispensing unit also includes：
Execution module, if in the absence of the corresponding relation between different dimensions in the product information and the user
The corresponding relation of different dimensions in information, the then priority deleted according to default dimension matching order in the dimension are minimum
Dimension, re-execute and judge whether the corresponding relation in the product information between different dimensions and the user profile
The step of corresponding relation of middle different dimensions.
Further, described device also includes：
Transmitting element, for sending advertisement position bid request to advertisement transaction platform ADX, in the advertisement position bid request
Carry the product information and user profile of advertisement to be put.
Further, described device also includes：
Definition unit, user define dimension according to dimension set in advance to product information and user profile.
Further, described device also includes：
Receiving unit, for receiving dimensions updating instruction, carried in the dimensions updating instruction addition in need, and/or
The dimension of reduction.
According to another aspect of the invention, there is provided a kind of storage medium, being stored with least one in the storage medium can
Execute instruction, the executable instruction make computing device be operated as corresponding to the regulation and control method of above-mentioned advertisement position.
In accordance with a further aspect of the present invention, there is provided a kind of terminal, including：Processor, memory, communication interface and communication
Bus, the processor, the memory and the communication interface complete mutual communication by the communication bus；
The memory is used to deposit an at least executable instruction, and the executable instruction makes the computing device above-mentioned
Operated corresponding to the regulation and control method of advertisement position.
By above-mentioned technical proposal, technical scheme provided in an embodiment of the present invention at least has following advantages：
The invention provides a kind of regulation and control method and device of advertisement position, obtains the production of supplier's platform SSP accesses first
Product information and user profile, it is then corresponding with the product information, the user profile according to default dimension corresponding relation configuration
Advertisement to be put advertisement position, the default dimension corresponding relation includes in the product information different dimensions and described
The corresponding relation of different dimensions and the advertisement position in user profile, is obtained further according to the product information and the user profile
The advertisement that advertiser provides, the advertisement is filled into the advertisement position.Selection that can only be single with existing advertiser is specific
Advertisement position launched, advertiser can not compare according to a variety of demands of itself come lower sending advertisement, and the embodiment of the present invention passes through
Various dimensions carry out product information and user profile with advertisement position corresponding, and configuration meets the advertisement positions of various dimensions, realizes advertisement position
The advertisement of middle dispensing possesses the flexibility of various dimensions, and the dispensing advertisement of multi-level offer advertisement position, improves the dispensing of advertisement
Efficiency.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can
Become apparent, below especially exemplified by the embodiment of the present invention.
Brief description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this area
Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：
Fig. 1 shows a kind of regulation and control method flow diagram of advertisement position provided in an embodiment of the present invention；
Fig. 2 shows a kind of schematic diagram of advertisement position displaying advertisement provided in an embodiment of the present invention；
Fig. 3 shows the regulation and control method flow diagram of another advertisement position provided in an embodiment of the present invention；
Fig. 4 shows a kind of regulation device block diagram of advertisement position provided in an embodiment of the present invention；
Fig. 5 shows the regulation device block diagram of another advertisement position provided in an embodiment of the present invention；
Fig. 6 shows a kind of terminal schematic diagram provided in an embodiment of the present invention.
Embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in accompanying drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
Limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
The embodiments of the invention provide a kind of regulation and control method of advertisement position, as shown in figure 1, methods described includes：
101st, the product information and user profile of supplier's platform SSP accesses are obtained.
Wherein, the product information is the specific product information of the Internet media application platform of SSP accesses, for example, mutually
The type of networked media application platform can include comprehensive, vertical, social, instrument etc., and the social specific product of class can be
Wechat, QQ, Fetion etc., product information can include access product title, access product module title, show advertisement scene,
Channel number of the sub-scene of product, the plug-in version number of product of plug-in unit, access product etc. is shown, the user profile is
What SSP platforms provided possesses the information for the subscriber terminal equipment for launching want advertisement, can include the version of the terminal device of user
This number, the network environment of subscriber terminal equipment, the action of subscriber terminal equipment, user shunt ID etc., the embodiment of the present invention is not done
It is specific to limit.
It should be noted that SSP platforms can be intelligent management media advertisement position stock, excellent by crowd's directional technology
Change the dispensing of advertisement, help the network media to realize that its advertising resource optimizes, improve its advertising resource value, reach and help media to carry
The purpose of high yield, therefore, the user accessed in SSP platforms are the netizens of the different advertisement putting demands of voluminous media covering
User, SSP platforms for these users using the Internet media application platform when provide advertisement position management and advertisement position it is wide
Accuse and launch, the regulation and control of advertisement position are the step of execution in SSP platforms in the embodiment of the present invention.Further, since SSP platforms system
System is internal, and the product each accessed has the property set for belonging to this product, includes all information of product, and access
Between each product independently of each other, that is, having carried out level segmentation using namespace, therefore, the product information of acquisition
The information of different product can be obtained from each level of internal system, the script of the product information for obtaining different product
The code embodiment of the present invention is not specifically limited.In general, for the user using these products, it can be produced according to user's registration
The information such as the account of product obtain user profile, if product is wechat, then can be found from the account for logging in wechat corresponding to
User and the information of user's using terminal equipment, the embodiment of the present invention are not specifically limited.In embodiments of the present invention, user
The terminal device used can include PC equipment and mobile device, and mobile device includes mobile phone, tablet personal computer, wearable set
The smart machines such as standby, car-mounted terminal, the embodiment of the present invention are not specifically limited.
102nd, it is corresponding to be put wide according to default dimension corresponding relation configuration and the product information, the user profile
The advertisement position of announcement.
Wherein, the default dimension corresponding relation includes different dimensions and the user profile in the product information
The corresponding relation of middle different dimensions and the advertisement position, the dimension in the product information include title dimension, scene dimension, category
Property dimension, the dimension in the user profile includes terminal attribute dimension, user identity dimension, using attribute dimensions, described wide
Accusing position includes advertising page, commercial block, advertising slot position, and the advertising slot position is to fill a panel region of an advertisement, the advertisement
Block includes one or more adjacent advertising slot positions, and the advertisement pattern of these advertising slot positions displaying is same advertisement pattern, for
Ad content, the theme of advertisement can be with identical on the different slots position in a commercial block, can also be different, and the embodiment of the present invention is not
It is specifically limited, the advertising page is the base unit of the ad-request of terminal device of user, can include one or more
Individual commercial block, as shown in Figure 2.The attribute dimensions include the plug-in version number of the product of plug-in unit, the channel number of access product
Deng, version number of the terminal attribute dimension including client, client-action, network environment etc., the user identity dimension bag
Include ID, the user determined according to installation duration it is new and old etc., it is described to include user using attribute dimensions and shunt ID, PV gray scale
Time zone etc., the embodiment of the present invention is not specifically limited.
It should be noted that it there are different dimensions and user profile in product information in the default dimension corresponding relation
Corresponding relation between middle different dimensions and advertisement pattern, advertising theme, ad material, for example, title dimension can determine one
Individual product, a product may have multiple scene dimensions, the scene dimension determined from product information, according to this product
Multiple user identity dimensions can be determined, different user identity dimension can determine scene dimension, thus can be with one
The relation of kind multi-to-multi, user profile and product information are carried out correspondingly, user's letter to be preset out in default dimensional relationships
The advertisement pattern configured with product information needs, advertising theme, ad material are ceased, to configure advertising page in advertisement position, advertisement
Advertisement pattern in block, advertising slot position, advertising theme, ad material.
The 103rd, the advertisement of advertiser's offer is provided according to the product information and the user profile, the advertisement is filled
Into the advertisement position.
Wherein, the advertisement that the advertiser provides is the advertisement that successful advertiser provides of bidding, and can be the theme content
One group of advertisement identical or different, pattern is identical or different, material is identical or different, it is described be filled with advertiser is provided it is wide
Accuse and launched in the advertising slot position under the commercial block in advertising page, specific dispensing mode can be according to throwing set in advance
Strategy is put to control adjustment, the embodiment of the present invention is not specifically limited.
It should be noted that in general, bid advertisement position from the embodiment of the present invention to ADX platforms that provided in can be without
Specific ad spot information, can only send advertisement position can launch the request of advertisement, and being carried in request can launch extensively
The user profile and product information of announcement, the advertisement that then advertiser is provided afterwards by bidding, at SSP platforms end and according to user
Information and the advertising page of product information configuration, commercial block, advertising slot position carry out matching filling, so as to realize that a variety of dimension regulation and control are wide
Accuse the purpose of position.
The invention provides a kind of regulation and control method of advertisement position, with existing advertiser can only be single the specific advertisement of selection
Position is launched, and advertiser can not compare according to a variety of demands of itself come lower sending advertisement, and the embodiment of the present invention passes through various dimensions
Product information and user profile are carried out with advertisement position corresponding, configuration meets the advertisement position of various dimensions, realizes in advertisement position and launches
Advertisement the flexibilities of various dimensions, and the dispensing advertisement of multi-level offer advertisement position are provided, improve the dispensing efficiency of advertisement.
The embodiments of the invention provide the regulation and control method of another advertisement position, as shown in figure 3, methods described includes：
201st, dimension is defined to product information and user profile according to dimension set in advance.
Wherein, the dimension that the dimension set in advance selects for the influence factor that technical staff configures according to advertisement position
Degree, the dimension that the product information defines can include title dimension, scene dimension, attribute dimensions, the user profile definition
Dimension include terminal attribute dimension, user identity dimension, using attribute dimensions, the attribute dimensions include the product of plug-in unit
Plug-in version number, the channel number etc. of access product, the terminal attribute dimension include the version number of client, client-action,
Network environment etc., the user identity dimension include new and old etc., the use of ID, the user determined according to installation duration
Attribute dimensions include user and shunt ID, PV gray scale time zone etc., and the embodiment of the present invention is not specifically limited.By according to presetting
Dimension dimension is defined to product information and user profile, corresponding relation does data basis between advertisement position, is easy to inquire
Corresponding relation between different dimensions.
It should be noted that in order to for being pre-configured with corresponding relation between different dimensions, dimension set in advance can be with
Corresponding information in product information and user profile is defined by the dimension that technical staff is inputted, will can also be produced
Each parameter definition in product information and user profile is a kind of dimension, and the embodiment of the present invention is not specifically limited.In addition, dimension
Definition can only define one or more in the dimension in product information, or one kind or several in user profile in dimension
Kind, define, can also be determined according to specific setting dimension with specific reference to the content in product information and user profile, this
Inventive embodiments are not specifically limited.If table 1 is the dimension for usual definition in product information and user profile.
202nd, the product information and user profile of supplier's platform SSP accesses are obtained.
This step is identical with step 101 method shown in Fig. 1, will not be repeated here.
It should be noted that DSP platform provides service for the advertiser of every profession and trade, advertiser can set in DSP platform
The targeted customer of advertisement is put, launches the information such as region, advertisement bid.SSP platforms are possess media resource and customer flow flat
Platform, such as：Internet platform, the SSP platforms such as major portal website, each social software, electric business class website, video website can carry
For the product information and user profile in advertisement position sending advertisement so that more advertisers can believe according to product information and user
Breath carries out this advertisement position of bidding, so as to which each flow can be reached into maximum value.For advertiser, ADX is put down
Platform collection handles the data for belonging to advertising objective user, and self-defined orientation, bid and budget, buying in meet on appropriate opportunity needs
The advertising resource asked.
203rd, according to default dimension configuration sequence judge whether successively in the product information different dimensions with it is wide
The corresponding relation of different dimensions and advertisement position configuration information in the corresponding relation of announcement position configuration information and the user profile.
Wherein, in order to simplify the finding step of corresponding relation, specific corresponding relation, the default dimension are preferentially chosen
Configuration sequence is judged have according still further to the dimension in user profile to be judged respectively according to the dimension in product information
Body, the dimension order that can also include in user profile be title dimension-scene dimension-attribute dimensions, in user profile
Dimension order is terminal attribute dimension-user identity dimension-use attribute dimensions.Due to the advertising page in the embodiment of the present invention,
In commercial block, advertising slot position, each commercial block possesses oneself specific style set, and each ad material possesses the sample of oneself adaptation
Formula collection, each advertisement source have the style set oneself supported, therefore, the advertisement position configuration information includes advertisement pattern, advertisement element
The information such as material, advertising theme, advertisement source.
It should be noted that an advertisement position Controlling model is previously stored with SSP platforms, can be according to different dimensions
Information and advertisement position configuration information carry out it is one-to-one, one-to-many, multi-to-multi establish corresponding relation, to judge whether
In the product information in the corresponding relation of different dimensions and advertisement position configuration information and the user profile different dimensions with
During the corresponding relation of advertisement position configuration information, directly by the dimension input control mould in the dimension and user profile in product information
In type, obtain matching the dimension and advertisement position configuration information of corresponding relation, so that it is determined that the advertisement position of advertisement to be put.
If 204a, exist it is different in corresponding relation and the user profile in the product information between different dimensions
The corresponding relation of dimension, then the advertisement position that corresponding relation be present with the dimension is determined according to the corresponding relation.
It should be noted that in order to which the advertisement position with launching advertisement can be determined according to the corresponding relation in dimension, need
To be determined from the dimension for exist corresponding relation.Wherein, the corresponding relation is product information and pair in user profile
It should be related to, can be determined from these corresponding relations, such as name of product and the corresponding relation of the scene of display advertisement, and display
The scene of advertisement and the corresponding relation of network environment, exemplary, wechat and the session operational scenarios of display advertisement, the friend of display advertisement
There is corresponding relation in friend's circle scene, show that the session operational scenarios of advertisement are corresponding with network environment 4G networks, the friend of display advertisement
Circle scene is corresponding with network environment WIFI network, and 4G networks are corresponding with picture series advertisements, and WIFI network is corresponding with video series advertisements,
The advertisement position of configuration can be shown in the form of advertising page and in advertising slot position respectively, can both determine corresponding advertisement position.This
Relation corresponding to a little is to be pre-configured with default dimension corresponding relation, only needs inquiry corresponding to execution to close in system background
The step of being can find corresponding advertisement position.
For the embodiment of the present invention, if from step 204b that step 204a is arranged side by side, be not present it is different in the product information
The corresponding relation of different dimensions in corresponding relation and the user profile between dimension, then matched according to default dimension suitable
Sequence deletes the minimum dimension of priority in the dimension, re-executes and judges whether different dimensions in the product information
Between corresponding relation and the user profile in different dimensions corresponding relation the step of.
Wherein, in order that in the absence of corresponding relation dimensional relationships can also determine launch advertisement advertisement position, it is necessary to
Dimension in corresponding relation be there will be no not as the influence factor for determining advertisement position, by the minimum dimension of priority from judging pair
Deleted in the step of should being related to, and re-execute judgment step.Wherein, the minimum dimension of the priority can be from dimension order
Middle progress inverted order deletion, attribute dimensions e.g., deleted from order title dimension-scene dimension-attribute dimensions, judged again
When, advertisement position only is determined from title dimension-scene dimension, so as to choose advertisement position again according to dimension.
For the embodiment of the present invention, step 205 after step 204a, to advertisement transaction platform ADX to send advertisement position competing
Valency is asked.
For the embodiment of the present invention, in order to which the advertisement position configured is informed into advertiser, and user profile and product are obtained
The advertisement of information matches, the product information and user profile of advertisement to be put are carried in the advertisement position bid request, so as to
Determine whether to be bidded according to user profile and product information with advertiser, and provide advertisement position for advertiser and launch advertisement
Relevant information so that advertiser reduce should not bid, so as to improve the efficiency of advertisement putting.
206th, extracted and the product information in the advertisement for bidding successful advertiser's offer from party in request platform DSP accesses
And the advertisement of the dimension matching of the user profile, and fill the advertisement to described wide according to default advertisement filling Strategy
Accuse in position.
Wherein, the successful advertiser that bids is that determined according to user profile and product information can be wide at these
The advertiser that advertisement is launched in position is accused, in order to determine which specific advertisement putting is wide to which in the advertisement group of advertiser's offer
, it is necessary to which the pattern of the advertisement provided according to advertiser, material, main body etc. are matched in announcement position page, commercial block, advertising slot position,
Launched so as to select the advertisement most matched.The advertisement filling Strategy is that advertisement is added into advertisement position and thrown
The method put, specifically can include be manually specified, shunt mode, price-bidding model, intelligent algorithm.It is manually specified as by operation personnel
Some advertising slot position is directly specified to fill the advertisement (advertisements of the specific story types in particular advertisement source) of some species, it is same
Advertising slot position can specify the advertisement of multiple species, be filled according to the priority between multiple species, as much as possible protect
Card flow makes full use of.Shunt mode is that same advertising slot position specifies the advertisements of multiple species, between multiple species according to
Certain ratio shares the flow of the advertising slot position.Price-bidding model is the advertisement that same advertising slot position sets multiple species, more
Between individual species, the advertising slot position is filled according to the height of ad revenue.Advertisement filling Strategy can be according to being preset to
Selection, and performed in SSP plateform systems backstage, the embodiment of the present invention is not specifically limited.
Further, the embodiment of the present invention also includes：Dimensions updating instruction is received, is carried in the dimensions updating instruction
Need the dimension of addition, and/or reduction.
Wherein, because different products or user there may exist different dimensions information and advertisement putting demand, Ke Yigen
According to the instruction that renewal dimension is inputted by SSP platforms, after SSP platforms receive more new command, added according to the dimension of carrying
Add deduct few, so as to realize the real-time update of dimension, increase the flexibility that advertisement position is configured according to various dimensions.
The invention provides the regulation and control method of another advertisement position, the embodiment of the present invention is believed by defining the user of various dimensions
Breath and product information determine to be supplied to the advertisement side launch advertising page, commercial block, the advertisement slot of advertisement in SSP platforms, and according to
Advertisement filling Strategy fills advertisement into the advertising page, commercial block, advertisement slot configured, realizes in multi-level advertisement position
Advertisement is launched, and advertisement and the configuration of advertisement position can be determined according to various dimensions product information and user profile, avoid list
The advertisement position that one advertisement position ID recommends advertiser not enough matches with user profile and product information, improves the dispensing effect of advertisement
Rate.
Further, as the realization to method shown in above-mentioned Fig. 1, the embodiments of the invention provide a kind of tune of advertisement position
Device is controlled, as shown in figure 4, the device includes：Acquiring unit 31, dispensing unit 32, fills unit 33.
Acquiring unit 31, for obtaining the product information and user profile of supplier's platform SSP accesses；The acquiring unit
31 perform the product information of acquisition supplier's platform SSP accesses and the functional module of user profile for the regulation device of advertisement position.
Dispensing unit 32, for according to default dimension corresponding relation configuration and the product information, the user profile pair
The advertisement position for the advertisement to be put answered, the default dimension corresponding relation include different dimensions and institute in the product information
State the corresponding relation of different dimensions and the advertisement position in user profile；The dispensing unit 32 is held for the regulation device of advertisement position
Row is according to the advertisement position of the corresponding advertisement to be put of default dimension corresponding relation configuration and the product information, the user profile
Functional module.
Fills unit 33, will for obtaining the advertisement of advertiser's offer according to the product information and the user profile
The advertisement is filled into the advertisement position.The fills unit 33 performs for the regulation device of advertisement position to be believed according to the product
Breath and the user profile obtain the advertisement that advertiser provides, and the advertisement is filled to the functional module in the advertisement position.
The invention provides a kind of regulation device of advertisement position, with existing advertiser can only be single the specific advertisement of selection
Position is launched, and advertiser can not compare according to a variety of demands of itself come lower sending advertisement, and the embodiment of the present invention passes through various dimensions
Product information and user profile are carried out with advertisement position corresponding, configuration meets the advertisement position of various dimensions, realizes in advertisement position and launches
Advertisement the flexibilities of various dimensions, and the dispensing advertisement of multi-level offer advertisement position are provided, improve the dispensing efficiency of advertisement.
Further, as the realization to method shown in above-mentioned Fig. 2, the embodiments of the invention provide another advertisement position
Regulation device, as shown in figure 5, the device includes：It is acquiring unit 41, dispensing unit 42, fills unit 43, transmitting element 44, fixed
Adopted unit 45, receiving unit 46.
Acquiring unit 41, for obtaining the product information and user profile of supplier's platform SSP accesses；
Dispensing unit 42, for according to default dimension corresponding relation configuration and the product information, the user profile pair
The advertisement position for the advertisement to be put answered, the default dimension corresponding relation include different dimensions and institute in the product information
State the corresponding relation of different dimensions and the advertisement position in user profile；
Fills unit 43, will for obtaining the advertisement of advertiser's offer according to the product information and the user profile
The advertisement is filled into the advertisement position.
Specifically, the dispensing unit 42 includes：
Judge module 4201, for being judged whether successively in the product information according to default dimension configuration sequence
Different dimensions and different dimensions in the corresponding relation of advertisement position configuration information and the user profile and advertisement position configuration information
Corresponding relation；
Determining module 4202, if judging to exist the corresponding pass in the product information between different dimensions for judge module
The corresponding relation of different dimensions in system and the user profile, then determined and dimension presence pair according to the corresponding relation
The advertisement position that should be related to, the advertisement position include advertising page, commercial block, advertising slot position.
The fills unit 43, specifically for the advertisement for successful advertiser's offer of being bidded from party in request platform DSP accesses
It is middle to extract the advertisement matched with the dimension of the product information and the user profile, and will according to default advertisement filling Strategy
The advertisement is filled into the advertisement position.
Specifically, the dispensing unit 42 also includes：
Execution module 4203, if in the absence of the corresponding relation between different dimensions in the product information and described
The corresponding relation of different dimensions in user profile, then priority in the dimension is deleted most according to default dimension matching order
Low dimension, re-execute and judge whether the corresponding relation in the product information between different dimensions and the user
In information the step of the corresponding relation of different dimensions.
Further, described device also includes：
Transmitting element 44, for sending advertisement position bid request, the advertisement position bid request to advertisement transaction platform ADX
In carry the product information and user profile of advertisement to be put.
Further, described device also includes：
Definition unit 45, user define dimension according to dimension set in advance to product information and user profile.
Further, described device also includes：
Receiving unit 46, for receiving dimensions updating instruction, carried in the dimensions updating instruction addition in need and/
Or the dimension of reduction.
The invention provides the regulation device of another advertisement position, the embodiment of the present invention is believed by defining the user of various dimensions
Breath and product information determine to be supplied to the advertisement side launch advertising page, commercial block, the advertisement slot of advertisement in SSP platforms, and according to
Advertisement filling Strategy fills advertisement into the advertising page, commercial block, advertisement slot configured, realizes in multi-level advertisement position
Advertisement is launched, and advertisement and the configuration of advertisement position can be determined according to various dimensions product information and user profile, avoid list
The advertisement position that one advertisement position ID recommends advertiser not enough matches with user profile and product information, improves the dispensing effect of advertisement
Rate.
A kind of storage medium is provided according to one embodiment of the invention, it is executable that the storage medium is stored with least one
Instruction, the computer executable instructions can perform the regulation and control method of the advertisement position in above-mentioned any means embodiment.
Fig. 5 shows a kind of structural representation of the terminal provided according to one embodiment of the invention, of the invention specific real
Specific implementation of the example not to terminal is applied to limit.
As shown in figure 5, the terminal can include：Processor (processor) 502, communication interface (Communications
Interface) 504, memory (memory) 506 and communication bus 508.
Wherein：Processor 502, communication interface 504 and memory 506 complete mutual lead to by communication bus 508
Letter.
Communication interface 504, for being communicated with the network element of miscellaneous equipment such as client or other servers etc..
Processor 502, for configuration processor 510, in the regulation and control embodiment of the method that can specifically perform above-mentioned advertisement position
Correlation step.
Specifically, program 510 can include program code, and the program code includes computer-managed instruction.
Processor 502 is probably central processor CPU, or specific integrated circuit ASIC (Application
Specific Integrated Circuit), or it is arranged to implement the integrated electricity of one or more of the embodiment of the present invention
Road.The one or more processors that terminal includes, can be same type of processor, such as one or more CPU；Can also be
Different types of processor, such as one or more CPU and one or more ASIC.
Memory 506, for depositing program 510.Memory 506 may include high-speed RAM memory, it is also possible to also include
Nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.
Program 510 specifically can be used for so that processor 502 performs following operation：
Obtain the product information and user profile of supplier's platform SSP accesses；
According to default dimension corresponding relation configuration advertisement to be put corresponding with the product information, the user profile
Advertisement position, the default dimension corresponding relation include in the product information different in different dimensions and the user profile
Dimension and the corresponding relation of the advertisement position；
The advertisement of advertiser's offer is provided according to the product information and the user profile, the advertisement is filled to institute
State in advertisement position.
Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein.
Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of system
Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various
Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the specification that this place provides, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention
Example can be put into practice in the case of these no details.In some instances, known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help to understand one or more of each inventive aspect,
Above in the description to the exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor
The application claims of shield features more more than the feature being expressly recited in each claim.It is more precisely, such as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following embodiment are expressly incorporated in the embodiment, wherein each claim is in itself
Separate embodiments all as the present invention.
Those skilled in the art, which are appreciated that, to be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment
Member or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or
Sub-component.In addition at least some in such feature and/or process or unit exclude each other, it can use any
Combination is disclosed to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so to appoint
Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power
Profit requires, summary and accompanying drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation
Replace.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
One of meaning mode can use in any combination.
The all parts embodiment of the present invention can be realized with hardware, or to be run on one or more processor
Software module realize, or realized with combinations thereof.It will be understood by those of skill in the art that it can use in practice
Microprocessor or digital signal processor (DSP) realize the regulation and control method and device of advertisement position according to embodiments of the present invention
In some or all parts some or all functions.The present invention is also implemented as described herein for performing
The some or all equipment or program of device (for example, computer program and computer program product) of method.So
Realization the present invention program can store on a computer-readable medium, or can have one or more signal shape
Formula.Such signal can be downloaded from internet website and obtained, and either be provided or with any other shape on carrier signal
Formula provides.
It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and ability
Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of some different elements and being come by means of properly programmed computer real
It is existing.In if the unit claim of equipment for drying is listed, several in these devices can be by same hardware branch
To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame
Claim.
Embodiment of the invention discloses that：
A1, a kind of advertisement position regulation and control method, including：
Obtain the product information and user profile of supplier's platform SSP accesses；
According to default dimension corresponding relation configuration advertisement to be put corresponding with the product information, the user profile
Advertisement position, the default dimension corresponding relation include in the product information different in different dimensions and the user profile
Dimension and the corresponding relation of the advertisement position；
The advertisement of advertiser's offer is provided according to the product information and the user profile, the advertisement is filled to institute
State in advertisement position.
A2, the method according to A1, the basis preset the configuration of dimension corresponding relation and the product information, the use
The advertisement position of advertisement to be put includes corresponding to the information of family：
Different dimensions and advertisement position in the product information are judged whether successively according to default dimension configuration sequence
The corresponding relation of different dimensions and advertisement position configuration information in the corresponding relation of configuration information and the user profile；
If in the presence of, the advertisement position for determining corresponding relation to be present with the dimension according to the corresponding relation, the advertisement
Position includes advertising page, commercial block, advertising slot position.
A3, the method according to A2, it is described that advertiser's offer is obtained according to the product information and the user profile
Advertisement, the advertisement, which is filled to the advertisement position, to be included：
Extracted and the product information and institute in the advertisement for bidding successful advertiser's offer from party in request platform DSP accesses
The advertisement of the dimension matching of user profile is stated, and fills the advertisement to the advertisement position according to default advertisement filling Strategy
In.
A4, the method according to A2, it is described to judge whether the production successively according to default dimension configuration sequence
Different dimensions and different dimensions and advertisement position in the corresponding relation of advertisement position configuration information and the user profile in product information
After the corresponding relation of configuration information, methods described also includes：
If in the absence of different dimensional in the corresponding relation between different dimensions in the product information and the user profile
The corresponding relation of degree, then the minimum dimension of the priority in the default dimension matching order deletion dimension, holds again
Different dimensions in capable corresponding relation and the user profile judged whether in the product information between different dimensions
Corresponding relation the step of.
A5, the method according to A2, it is described that advertiser's offer is obtained according to the product information and the user profile
Advertisement, before the advertisement is filled into the advertisement position, methods described also includes：
Advertisement position bid request is sent to advertisement transaction platform ADX, is carried in the advertisement position bid request to be put
The product information and user profile of advertisement.
A6, the method according to any one of A1-A5, the product information and use for obtaining supplier's platform SSP accesses
Before the information of family, methods described also includes：
Dimension is defined to product information and user profile according to dimension set in advance.
A7, the method according to A6, methods described also include：
Dimensions updating instruction is received, the dimension of addition, and/or reduction in need is carried in the dimensions updating instruction.
B8, a kind of regulation device of advertisement position, including：
Acquiring unit, for obtaining the product information and user profile of supplier's platform SSP accesses；
Dispensing unit, for corresponding with the product information, the user profile according to default dimension corresponding relation configuration
Advertisement to be put advertisement position, the default dimension corresponding relation includes in the product information different dimensions and described
The corresponding relation of different dimensions and the advertisement position in user profile；
Fills unit, for obtaining the advertisement of advertiser's offer according to the product information and the user profile, by institute
Advertisement is stated to fill into the advertisement position.
B9, the device according to B8, the dispensing unit include：
Judge module, it is different in the product information for being judged whether successively according to default dimension configuration sequence
Dimension and pair of different dimensions and advertisement position configuration information in the corresponding relation of advertisement position configuration information and the user profile
It should be related to；
Determining module, if for judge module judge to exist corresponding relation in the product information between different dimensions with
And in the user profile different dimensions corresponding relation, then according to the corresponding relation determine with the dimension exist it is corresponding pass
The advertisement position of system, the advertisement position include advertising page, commercial block, advertising slot position.
B10, the device according to B9,
The fills unit, specifically for being accessed from party in request platform DSP in the advertisement that the successful advertiser that bids provides
Extract the advertisement that is matched with the dimension of the product information and the user profile, and according to default advertisement filling Strategy by institute
Advertisement is stated to fill into the advertisement position.
B11, the device according to B9, the dispensing unit also include：
Execution module, if in the absence of the corresponding relation between different dimensions in the product information and the user
The corresponding relation of different dimensions in information, the then priority deleted according to default dimension matching order in the dimension are minimum
Dimension, re-execute and judge whether the corresponding relation in the product information between different dimensions and the user profile
The step of corresponding relation of middle different dimensions.
B12, the device according to B8, described device also include：
Transmitting element, for sending advertisement position bid request to advertisement transaction platform ADX, in the advertisement position bid request
Carry the product information and user profile of advertisement to be put.
B13, the device according to any one of B8-B12, described device also include：
Definition unit, user define dimension according to dimension set in advance to product information and user profile.
B14, the device according to B13, described device also include：
Receiving unit, for receiving dimensions updating instruction, carried in the dimensions updating instruction addition in need, and/or
The dimension of reduction.
C15, a kind of storage medium, an at least executable instruction, the executable instruction are stored with the storage medium
Make operation corresponding to the regulation and control method of advertisement position of the computing device as any one of A1-A7.
D16, a kind of terminal, including：Processor, memory, communication interface and communication bus, the processor, described deposit
Reservoir and the communication interface complete mutual communication by the communication bus；
The memory is used to deposit an at least executable instruction, and the executable instruction makes the computing device such as
Operated corresponding to the regulation and control method of advertisement position any one of A1-A7.
Claims (10)
1. a kind of regulation and control method of advertisement position, it is characterised in that including：
Obtain the product information and user profile of supplier's platform SSP accesses；
According to the advertisement of default dimension corresponding relation configuration advertisement to be put corresponding with the product information, the user profile
Position, the default dimension corresponding relation include in the product information different dimensions in different dimensions and the user profile
With the corresponding relation of the advertisement position；
The advertisement of advertiser's offer is provided according to the product information and the user profile, the advertisement is filled to described wide
Accuse in position.
2. according to the method for claim 1, it is characterised in that the basis presets the configuration of dimension corresponding relation and the production
The advertisement position of advertisement to be put includes corresponding to product information, the user profile：
Judge whether that different dimensions configure with advertisement position in the product information successively according to default dimension configuration sequence
The corresponding relation of different dimensions and advertisement position configuration information in the corresponding relation of information and the user profile；
If in the presence of, the advertisement position for determining corresponding relation to be present with the dimension according to the corresponding relation, the advertisement position bag
Include advertising page, commercial block, advertising slot position.
3. according to the method for claim 2, it is characterised in that described to be obtained according to the product information and the user profile
The advertisement for taking advertiser to provide, the advertisement, which is filled to the advertisement position, to be included：
Extracted and the product information and the use in the advertisement for bidding successful advertiser's offer from party in request platform DSP accesses
The advertisement of the dimension matching of family information, and fill the advertisement into the advertisement position according to default advertisement filling Strategy.
4. according to the method for claim 2, it is characterised in that it is described judge successively according to default dimension configuration sequence be
It is no that different dimensions in the product information to be present different from the corresponding relation of advertisement position configuration information and the user profile
After the corresponding relation of dimension and advertisement position configuration information, methods described also includes：
If in the absence of different dimensions in the corresponding relation between different dimensions in the product information and the user profile
Corresponding relation, then the minimum dimension of the priority in the default dimension matching order deletion dimension, re-executes and sentences
Pair of different dimensions in the disconnected corresponding relation that whether there is in the product information between different dimensions and the user profile
The step of should being related to.
A kind of 5. regulation device of advertisement position, it is characterised in that including：
Acquiring unit, for obtaining the product information and user profile of supplier's platform SSP accesses；
Dispensing unit, for according to default dimension corresponding relation configuration and the product information, the user profile is corresponding treats
The advertisement position of advertisement is launched, the default dimension corresponding relation includes different dimensions and the user in the product information
The corresponding relation of different dimensions and the advertisement position in information；
Fills unit, will be described wide for obtaining the advertisement of advertiser's offer according to the product information and the user profile
Filling is accused into the advertisement position.
6. device according to claim 5, it is characterised in that the dispensing unit includes：
Judge module, for judging whether different dimensions in the product information successively according to default dimension configuration sequence
With the corresponding pass of different dimensions in the corresponding relation of advertisement position configuration information and the user profile and advertisement position configuration information
System；
Determining module, if the corresponding relation and the institute that judge to have in the product information between different dimensions for judge module
The corresponding relation of different dimensions in user profile is stated, then determines corresponding relation be present with the dimension according to the corresponding relation
Advertisement position, the advertisement position include advertising page, commercial block, advertising slot position.
7. device according to claim 6, it is characterised in that
The fills unit, extracted in the advertisement provided specifically for accessing the successful advertiser that bids from party in request platform DSP
The advertisement matched with the dimension of the product information and the user profile, and will be described wide according to default advertisement filling Strategy
Filling is accused into the advertisement position.
8. device according to claim 6, it is characterised in that the dispensing unit also includes：
Execution module, if in the absence of the corresponding relation between different dimensions in the product information and the user profile
The corresponding relation of middle different dimensions, then the minimum dimension of priority in the dimension is deleted according to default dimension matching order
Degree, is re-executed in corresponding relation and the user profile judged whether in the product information between different dimensions
The step of corresponding relation of different dimensions.
9. a kind of storage medium, an at least executable instruction is stored with the storage medium, the executable instruction makes processing
Device performs operation corresponding to the regulation and control method of the advertisement position as any one of claim 1-4.
10. a kind of terminal, including：Processor, memory, communication interface and communication bus, the processor, the memory and
The communication interface completes mutual communication by the communication bus；
The memory is used to deposit an at least executable instruction, and the executable instruction makes the computing device such as right will
Ask and operated corresponding to the regulation and control method of the advertisement position any one of 1-4.
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| CN201710812547.5A CN107609907A (en) | 2017-09-11 | 2017-09-11 | The regulation and control method and device of advertisement position |
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| CN201710812547.5A CN107609907A (en) | 2017-09-11 | 2017-09-11 | The regulation and control method and device of advertisement position |
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| CN111190593A (en) * | 2019-12-20 | 2020-05-22 | 上海淇玥信息技术有限公司 | Resource bit content display method and device and electronic equipment |
| CN111861563A (en) * | 2020-07-20 | 2020-10-30 | 广元量知汇科技有限公司 | Advertisement request processing method for digital marketing |
| CN112235640A (en) * | 2020-10-14 | 2021-01-15 | 广州欢网科技有限责任公司 | Upgrading-free advertisement space processing method, device and equipment |
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