CN110796465A

CN110796465A - Resource display equipment determining method, advertisement display screen determining method and device

Info

Publication number: CN110796465A
Application number: CN201810879192.6A
Authority: CN
Inventors: 李佳文; 林琳; 崔威
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba China Network Technology Co Ltd
Priority date: 2018-08-03
Filing date: 2018-08-03
Publication date: 2020-02-14
Anticipated expiration: 2038-08-03
Also published as: CN110796465B

Abstract

The application discloses a resource display device determining method, which comprises the following steps: determining information of a plurality of resource display devices, wherein the information of the resource display devices comprises crowd characteristic information associated with the resource display devices; determining resource information of target display resources, wherein the resource information comprises target crowd characteristic information; and determining target resource display equipment according to the target crowd characteristic information and the information of the plurality of resource display equipment. According to the method and the device, the crowd characteristics of audiences are taken as the basis, more suitable devices are selected for the target display resources from a plurality of devices to display the resources, so that the target display resources can be more displayed to expected target crowds, the reaching rate of the target display resources can be improved, and the efficiency of resource display is improved.

Description

Resource display equipment determining method, advertisement display screen determining method and device

Technical Field

The application relates to the technical field of computers, in particular to a resource display device determining method, an advertisement display screen determining method and an advertisement display screen determining device.

Background

With the maturity and development of various information display technologies such as electronic screen display, resource display modes are more diversified by means of various display devices such as electronic screens, display boards and display columns.

For example, the resources are advertisements, the resources are displayed as advertisements, the Display device is an electronic screen, and advertisement devices in new media forms such as LCD (Liquid Crystal Display) advertisement machines and LED (Light-Emitting Diode) advertisement screens are widely distributed in various living scenes such as squares, buildings and public transportation.

Therefore, how to select more appropriate equipment from a plurality of resource display equipment for displaying resources so as to improve the efficiency of resource display becomes a problem to be solved urgently.

Disclosure of Invention

The embodiment of the application provides a method and a device for determining resource display equipment, and aims to select more appropriate equipment from a plurality of resource display equipment for displaying resources so as to improve the efficiency of resource display.

The embodiment of the application provides a method for training a determined model of display equipment, aiming at assisting in selecting more appropriate equipment for displaying resources so as to improve the efficiency of resource display.

The embodiment of the application provides a method for determining resource display equipment information, and aims to determine resource display equipment information containing crowd proportion information so as to select more appropriate equipment from a plurality of resource display equipment for displaying resources and improve the efficiency of resource display.

The embodiment of the application provides an advertisement display screen determining method and device, and aims to select a more appropriate screen from a plurality of electronic screens for advertisement display so as to improve the efficiency of advertisement display.

The embodiment of the application adopts the following technical scheme:

in a first aspect, an embodiment of the present application provides a method for determining a resource display device, including:

determining a plurality of resource display device information, wherein the resource display device information comprises crowd characteristic information associated with resource display devices;

determining resource information of target display resources, wherein the resource information comprises target crowd characteristic information;

and determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information.

In a second aspect, an embodiment of the present application provides a method for training a display device determination model, including:

determining history display equipment and history resources displayed on the history display equipment;

based on the historical display equipment and the historical resources, determining corresponding historical resource display equipment information, historical resource information and historical interaction information, wherein the historical resource information comprises target crowd characteristic information of the historical resources, and the historical resource display equipment information comprises crowd proportion information corresponding to a dimension characteristic interval;

determining the historical matching degree of the historical display equipment and the historical resources based on the historical interaction information;

and training an initial model based on the historical resource display equipment information, the historical resource information and the historical matching degree to obtain a trained display equipment determination model.

In a third aspect, an embodiment of the present application provides a method for determining resource display device information, including:

determining a crowd corresponding to the resource display equipment according to attribute information and position information of the resource display equipment and historical login information of a user, wherein the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

determining the number of people of which the crowd characteristic information falls into a preset dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

determining crowd proportion information corresponding to the dimension characteristic interval based on the number of the crowd characteristic information falling into the dimension characteristic interval and the total number of the crowd corresponding to the resource display equipment;

and determining the resource display equipment information of the resource display equipment based on the crowd proportion information.

In a fourth aspect, an embodiment of the present application provides an advertisement display screen determining method, including:

determining a plurality of advertisement display screen information, wherein the advertisement display screen information comprises crowd characteristic information associated with an advertisement display screen;

determining advertisement information of a target display advertisement, wherein the advertisement information comprises target crowd characteristic information;

and determining a target advertisement display screen according to the target crowd characteristic information and the plurality of advertisement display screen information.

In a fifth aspect, an embodiment of the present application provides a display screen determination model training method, where the method includes:

determining a history display screen and history advertisements displayed on the history display screen;

based on the historical display screen and the historical advertisements, corresponding historical advertisement display screen information, historical advertisement information and historical interaction information are determined, the historical advertisement information comprises target crowd characteristic information of the historical advertisements, and the historical advertisement display screen information comprises crowd proportion information corresponding to a dimension characteristic interval;

determining the historical matching degree of the historical display screen and the historical advertisement based on the historical interaction information;

and training an initial model based on the historical advertisement display screen information, the historical advertisement information and the historical matching degree to obtain a trained display screen determination model.

In a sixth aspect, an embodiment of the present application provides a method for determining advertisement display screen information, including:

determining a crowd corresponding to an advertisement display screen according to attribute information and position information of the advertisement display screen and historical login information of a user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

determining the number of people with the crowd characteristic information falling into a dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

determining crowd proportion information corresponding to the dimension characteristic interval based on the number of the crowd characteristic information falling into the dimension characteristic interval and the total number of the crowd corresponding to the advertisement display screen;

and determining advertisement display screen information of the advertisement display screen based on the crowd proportion information.

In a seventh aspect, an embodiment of the present application provides a resource display device determining apparatus, including:

the resource display equipment information determining module is used for determining a plurality of pieces of resource display equipment information, and the resource display equipment information comprises crowd characteristic information associated with the resource display equipment;

the resource information determining module is used for determining resource information of target display resources, wherein the resource information comprises target crowd characteristic information;

and the target resource display equipment determining module is used for determining the target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information.

In an eighth aspect, an embodiment of the present application provides a display device determination model training apparatus, including:

the history equipment and resource determining module is used for determining history display equipment and history resources displayed on the history display equipment;

the first history information determining module is used for determining corresponding history resource display equipment information, history resource information and history interaction information based on the history display equipment and the history resources, wherein the history resource information comprises target crowd characteristic information of the history resources, and the history resource display equipment information comprises crowd proportion information corresponding to the dimension characteristic interval;

the first history matching degree determining module is used for determining the history matching degree of the history display equipment and the history resource based on the history interaction information;

and the first training module is used for training an initial model based on the historical resource display equipment information, the historical resource information and the historical matching degree to obtain a trained display equipment determination model.

In a ninth aspect, an embodiment of the present application provides an apparatus for determining information of a resource display device, including:

the first crowd determining module is used for determining crowds corresponding to the resource display equipment according to attribute information and position information of the resource display equipment and historical login information of users, wherein the crowds corresponding to the resource display equipment comprise at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the users;

the first crowd quantity determining module is used for determining the number of crowds of which the crowd characteristic information falls into a preset dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

the first person group proportion information determining module is used for determining the person group proportion information corresponding to the dimension characteristic interval based on the number of the persons of which the person group characteristic information falls into the dimension characteristic interval and the total number of the persons corresponding to the resource display equipment;

and the resource display equipment information determining module is used for determining the resource display equipment information of the resource display equipment based on the crowd proportion information.

In a tenth aspect, an embodiment of the present application provides an advertisement display screen determining apparatus, including:

the advertisement display screen information determining module is used for determining a plurality of advertisement display screen information, and the advertisement display screen information comprises crowd characteristic information related to an advertisement display screen;

the advertisement information determining module is used for determining advertisement information of a target display advertisement, wherein the advertisement information comprises target crowd characteristic information;

and the target advertisement display screen determining module is used for determining a target advertisement display screen according to the target crowd characteristic information and the plurality of advertisement display screen information.

In an eleventh aspect, an embodiment of the present application provides a display screen determination model training apparatus, including:

the historical screen and advertisement determining module is used for determining a historical display screen and historical advertisements displayed on the historical display screen;

the second historical information determining module is used for determining corresponding historical advertisement display screen information, historical advertisement information and historical interaction information based on the historical display screen and the historical advertisements, wherein the historical advertisement information comprises target crowd characteristic information of the historical advertisements, and the historical advertisement display screen information comprises crowd proportion information corresponding to the dimension characteristic interval;

the second history matching degree determining module is used for determining the history matching degree of the history display screen and the history advertisement based on the history interaction information;

and the second training module is used for training the initial model based on the historical advertisement display screen information, the historical advertisement information and the historical matching degree to obtain a trained display screen determination model.

In a twelfth aspect, an embodiment of the present application provides an advertisement presentation screen information determining apparatus, including:

the second crowd determining module is used for determining the crowd corresponding to the advertisement display screen according to the attribute information and the position information of the advertisement display screen and the historical login information of the user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises the login position information and the crowd characteristic information of the user;

the second crowd number determining module is used for determining the number of the crowd of which the crowd characteristic information falls into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

the second crowd proportion information determining module is used for determining crowd proportion information corresponding to the dimension characteristic interval based on the number of the crowd characteristic information falling into the dimension characteristic interval and the total number of the crowd corresponding to the advertisement display screen;

and the advertisement display screen information determining module is used for determining the advertisement display screen information of the advertisement display screen based on the crowd proportion information.

In a thirteenth aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

In a fourteenth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations comprising:

In a fifteenth aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In a sixteenth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations comprising:

In a seventeenth aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In an eighteenth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations comprising:

In a nineteenth aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In a twentieth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations comprising:

In a twenty-first aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In a twenty-second aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations comprising:

In a twenty-third aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In a twenty-fourth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device including a plurality of application programs, cause the electronic device to perform operations comprising:

The embodiment of the application adopts at least one technical scheme which can achieve the following beneficial effects:

in the embodiment of the application, the resource information includes target crowd characteristic information of a target crowd, and the resource display device information includes crowd characteristic information associated with the resource display device, and preferably, the resource display device information may further include crowd proportion information corresponding to the dimension characteristic interval. Therefore, by combining the resource information and the resource display equipment information, the target resource display equipment suitable for the target display resource is determined from the resource display equipment, and more suitable equipment is selected from a plurality of equipment for the target display resource to display the resource according to the group characteristics of audiences, so that the target display resource can be more displayed to the expected target group, the reaching rate of the target display resource can be improved, and the resource display efficiency is improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:

fig. 1 is a schematic flowchart of a resource display apparatus determining method according to an embodiment of the present application;

fig. 2 is a schematic flowchart of a specific process of determining information of a resource display device in a method for determining a resource display device according to an embodiment of the present application;

fig. 3 is a schematic flowchart of a specific process of determining a target resource display device in the resource display device determination method according to the embodiment of the present application;

fig. 4 is a schematic flowchart illustrating a method for training a display device determination model according to an embodiment of the present disclosure;

fig. 5 is a flowchart illustrating a method for determining an advertisement display screen according to an embodiment of the present application;

FIG. 6 is a schematic flowchart of a method for training a display screen determination model according to an embodiment of the present disclosure;

fig. 7 is a schematic flowchart of an advertisement display device information determining method according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a resource display apparatus determining device according to an embodiment of the present application;

fig. 9 is a schematic structural diagram of a training apparatus for determining a model of a display device according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of a resource display device information determining apparatus according to an embodiment of the present application;

fig. 11 is a schematic structural diagram of an advertisement display screen determining apparatus according to an embodiment of the present application;

FIG. 12 is a schematic structural diagram of a device for determining a model training on a display screen according to an embodiment of the present application;

fig. 13 is a schematic structural diagram of an advertisement display device information determination apparatus according to an embodiment of the present application;

fig. 14 is a schematic structural diagram of an electronic device according to an embodiment of the present application;

fig. 15 is a schematic structural diagram of a second electronic device according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the technical solutions of the present application will be described in detail and completely with reference to the following specific embodiments of the present application and the accompanying drawings. It should be apparent that the described embodiments are only some of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

With the maturity and development of various information display technologies such as electronic screen display, resource display modes are more diversified by means of various devices such as electronic screens, display boards and display columns. Take the example of the device embodied as an electronic screen. Along with the popularization of electronic screens, various electronic screens laid in various life scenes are also in endless, and become one of the important channels for people to acquire information.

In the embodiment of the application, the resources displayed by various devices such as a screen can be diversified. For example, the advertisement may be a public advertisement, a commercial advertisement, important news information, a notification message that needs to be advertised, and the like.

It will be appreciated that whatever type of resource corresponds to a particular presentation purpose and, therefore, will correspond to a range of target populations. For example, a commercial for displaying children's products, the target population may mainly include children of suitable age, teachers, parents, etc. For example, the target group of news information related to the leave-retirement policy may mainly include the elderly and children. For another example, the target group of public service advertisement for advocating green travel may be people in all communities.

Meanwhile, the characteristics of the accessible people of a device (e.g., an electronic screen) located at a specific position and in a specific scene are often relatively fixed. For example, a screen located in an office building may reach a large percentage of people, most likely between 25 and 40 years of age. As another example, a screen located in a residential garden, which touches the population is likely to be more of the elderly 50-70 years old. As another example, screens located in bus stops around colleges and universities reach the most likely population of students at school who are 18-25 years old.

Therefore, by adopting the method provided by the embodiment of the application, based on the resource information capable of embodying the characteristics of the target crowd and the resource display equipment capable of embodying the characteristics of the touch crowd, the equipment matched with the resource to be displayed is determined for the resource to be displayed, so that the resource can be displayed to the target crowd to a greater extent, the touch rate of the target display resource is improved, and the resource display efficiency is improved.

The technical solutions provided by the embodiments of the present application are described in detail below with reference to the accompanying drawings.

Referring to fig. 1, an embodiment of the present application provides a resource display device determining method, which may include:

s101: and determining the resource information of the target display resource.

It can be understood that the target display resources referred to in the embodiments of the present application may be various resources that are desired to be displayed to the user. For example, the advertisement may be a public advertisement, a commercial advertisement, important news information, a notification message that needs to be advertised, and the like. The specific form of the target display resource can be static images, pictures, characters and the like, and can also be dynamic videos, animations and the like.

The resource information determined in step S101 may include various information related to the target display resource. For example, an identification of the target presentation resource, a file format, a file size, age information, etc. may be included.

In the embodiment of the present application, the resource information includes, inter alia, target crowd characteristic information associated with a target crowd. It is understood that a target group, which refers to a display object mainly targeted by a target display resource, is generally determined by a subject (e.g., government agency, advertiser, etc.) who wishes to display the resource according to the purpose of displaying the resource. The crowd characteristic information of the target crowd (which may be simply referred to as target crowd characteristic information) refers to information that can reflect the characteristics of the target crowd from a certain angle or angles. For example, the demographic information may be one or more of an age characteristic, a gender characteristic, an occupation characteristic, a behavioral habit characteristic, a geographic characteristic, a purchasing power characteristic, and the like of the target population.

It can be understood that the determined target population may be different according to different display purposes, different resource contents, and different resource forms, and the types of the population characteristic information of the target population to be concerned and the specific content of the determined target population characteristic information will also be different.

For example, assuming that the targeted display resource is a classic anti-aging cosmetic advertisement, the advertiser displays the advertisement with the goal of expanding the sales of the product. The target demographic information for the target demographic for the advertisement may include:

age characteristics: over 35 years old;

sex characteristics: a female;

behavior habit characteristics: the same commodity is purchased, the consumption behavior of a beauty salon is provided, or the same type of commodity is purchased.

For another example, assuming that the target display resource is a new notebook computer, the advertiser displays an advertisement for the purpose of displaying a new product. The target demographic information for the target demographic for the advertisement may include:

age characteristics: between 20 and 40 years old;

sex characteristics: without limitation;

behavior habit characteristics: browsing related news and websites of a computer frequently, purchasing computer accessories frequently, publishing messages in aspects of configuration, use and the like of the computer frequently, and the like;

purchasing power characteristics: there is an experience of purchasing more than a thousand dollar of merchandise.

It can be understood that, since the resource information of the target display resource determined in step S101 includes the crowd characteristic information of the target crowd, the resource information can reflect the characteristic requirements of the target display resource for reaching the crowd in multiple dimensions for the target display resource by the advertiser and other subjects who wish to perform resource display.

S103: a plurality of resource presentation device information is determined.

It should be noted that the resource display device applied in the embodiments of the present application may be a device with an electrical connection, for example, a fixedly placed electronic screen, or may also be a device without an electrical connection, for example, a display cabinet, a display board, a display bar, or the like.

It should be further noted that, when step S103 is executed, the pre-stored resource display device information associated with the multiple resource display devices may be locally read from the execution main body, or may be obtained from an external server after receiving a request for determining the multiple resource display device information, or may be collected after receiving a request for determining the multiple resource display device information, which is not limited in this embodiment of the present application.

The resource display device information may include various information related to the resource display device. The resource display device information may include geographical location information of the resource display device, for example, administrative division information where the resource display device is located, business district information where the resource display device is located, longitude and latitude information of the location, and positioning coordinate information. The resource display device information may also include scene type information of the resource display device, such as a travel scene, a campus scene, a shopping scene, a work scene, an entertainment scene, a fitness scene, and the like. The resource presentation device information may also include the type of the resource presentation device itself, for example, an electronic screen type device, a bulletin board type device, an advertisement wall type device, a scroll screen type device, and the like.

In this embodiment of the application, the information of the resource display device particularly includes crowd characteristic information of a crowd associated with the resource display device, and the crowd associated with the resource display device may be referred to as a reach crowd of the resource display device and represents a crowd capable of seeing the resource displayed on the device. The crowd characteristic information of the touchup crowd can be the age characteristic, the gender characteristic, the occupation characteristic and the like of the touchup crowd. Therefore, it can be understood that when the crowd characteristic information corresponding to a certain resource display device is matched with the target crowd characteristic information contained in the resource information of the target display resource, the target display resource is displayed on the resource display device, so that a better display effect can be obtained, and the display efficiency of resource display is improved.

Preferably, the resource display device information further includes crowd proportion information corresponding to the dimension characteristic interval of the crowd characteristic information, where the crowd proportion information is proportion information of the number of the crowd whose crowd characteristic information falls into the dimension characteristic interval in the total number of the crowd corresponding to the resource display device.

The dimension feature interval may reflect interval division performed on a certain dimension feature. For example, by performing interval division on the age-based dimension feature, a plurality of dimension feature intervals may be formed: under 20 years old; 20-30 years old; 30-40 years old; 40-60 years old; over 60 years old. For another example, the purchasing power dimension feature is divided into a plurality of dimension feature sections: the average consumption per month is below 1000 yuan; consuming 1000 yuan to 5000 yuan per month; consuming 5000 yuan to 20000 yuan per month; it is consumed more than 20000 Yuan in each month.

It can be understood that, when determining the resource display device information, specifically, when determining the crowd proportion information corresponding to the dimensional feature interval, the selection of the dimensional feature and the interval division of the dimensional feature may be performed in various ways, and may be determined according to one or more of the factors such as the type, the position, the application scenario, and the focused dimension of the display device. For example, for a device applied to a travel scene, users of various ages, purchasing powers and professions may enter the scene, and therefore, the dimensional features of the ages, purchasing powers, professions and the like may be divided into intervals. For another example, in a device applied to a shopping scenario, the purchase effort dimension needs to be focused on, and therefore, the purchase effort dimension feature can be divided into intervals with smaller granularity.

Optionally, when the resource display device information further includes crowd proportion information corresponding to the dimension feature interval of the crowd feature information, the resource information may also include target crowd proportion threshold information corresponding to the target dimension interval, where the target crowd proportion threshold information is proportion information of the number of crowds whose target crowd feature information falls into the target dimension interval in the total number of target crowds corresponding to the resource information. At this time, for the matched dimension feature interval a and the target dimension interval B, if the crowd proportion information of a certain resource display device corresponding to the dimension feature interval a meets the target crowd proportion threshold information corresponding to the target dimension interval B, the resource display device may be determined as the target resource display device.

The specific process of determining the resource presentation device information will be exemplified below.

Referring to fig. 2, when determining the resource display device information of the resource display device, the method may specifically include:

s1031: according to the attribute information and the position information of the resource display equipment and historical login information of the user, a crowd corresponding to the resource display equipment is determined, the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user.

Specifically, when step S1031 is implemented, the reference point position of the reach area may be determined according to the position information of the resource display device; and determining the range of the touch area according to the attribute information of the resource display equipment. The touchdown area of the resource presentation device may then be determined based on the fiducial point location and the range of the touchdown area. The attribute information of the resource display device may include at least one of size information, display parameter information, and application scenario information of the resource display device.

It can be understood that the reach area of the resource display device can be understood as an area capable of effectively acquiring the resource displayed on the resource display device. For example, for a device that presents assets in the form of sound, the reach of the device is the area where the sound emitted by the device can be heard. For example, in a device that displays a resource in a visual form such as a picture, an image, a video, or a character, a touch area of the device is an area in which information displayed on the device can be viewed.

It can be understood that the attribute information of the resource display device is different, and the reach range is also different. For example, the larger the size of the device, the larger its reach area; conversely, the smaller the size of the device, the smaller its reach area. For another example, the larger the maximum volume of the device (volume of the device, which can be understood as a kind of playing parameter information) is, the larger the range of the touch area is; conversely, the smaller the maximum volume of the device, the smaller its reach area. For another example, the application scenario is an apparatus of an elevator cage, the reach area of which is small, and the application scenario is an apparatus of a square, the reach area of which is large.

When the reach area of the resource display equipment is determined, the reach area of the resource display equipment can be determined by taking the position information of the resource display equipment as a datum point position and combining the range of the reach area determined according to the attribute information of the resource display equipment. For example, the reach area of one resource presentation device may be determined with the reference point position as the center of a circle and the size determined according to the range of the reach area as the radius. It will be appreciated that the reach region determined in this manner will appear as a sector region.

On the basis of determining the reach area of the resource display equipment according to the attribute information and the position information of the resource display equipment, users with the login position information matched with the reach area can be further determined as crowds corresponding to the resource display equipment on the basis of the login position information of the users in the historical login information.

The login location information of the user in the historical login information may be reported to the server by the user when the user logs in/uses the application program or the service platform, or may be actively acquired from the mobile terminal held by the user by the server when the server obtains the user authorization. It can be understood that the login position information of the user can reflect the geographical position information of the user in the actual life scene, and therefore, whether the user can receive the resources displayed on the resource display equipment or not can be judged by judging whether the login position information of the user falls into the reach area of the resource display equipment or not (if the login position information of the user falls into the reach area, the login position information of the user is considered to be matched with the reach area), and whether the user belongs to reach crowds of the resource display equipment or not can be judged. Specifically, when the login position information of a certain user falls into the reach area of the resource display device, it can be determined that the user can receive the resource displayed on the resource display device, and the user belongs to reach crowd of the resource display device; on the contrary, when the login position information of a certain user does not fall into the reach area of the resource display equipment, it can be determined that the user cannot receive the resources displayed on the resource display equipment, and the user does not belong to the reach crowd of the resource display equipment.

S1033: and determining the number of the crowd with the crowd characteristic information falling into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment.

As described above, the historical login information includes the user's login location information and also includes the user's demographic information. The crowd characteristic information of the user can be in a single dimension or in multiple dimensions, and can comprise at least one of basic attribute information, consumption behavior information, habit preference information, social relationship information and interaction behavior information of the user.

The basic attribute information may specifically include one or more of the age, sex, height, weight, blood type, birthday, constellation, academic calendar, native place, telephone number, home address, work unit, occupation, job title, certificate number, property status, home status, etc. of the user.

The consumption behavior information may specifically include one or more items of related information in behaviors such as user purchase, trial use, search, consultation, complaint, and after-sale application. The consumption behavior information may be associated with one or more of a category, a name, a model number, an index parameter, a place of production, a specification, etc. of the good or service.

The habit preference information can be embodied as habits and preferences of the user for performing various behaviors in various life scenes. For example, when purchasing clothing, the habit preference information may be embodied as the habits and preferences of the user in terms of specific commodities, markets, brands, trademarks, styles, materials, designs and colors, etc. Also for example, when watching a video, the habit preference information may be embodied as user's habits and preferences in the type of video (e.g., heddles, movies, dramas, animations, self-channels, etc.), content subject (e.g., heddles videos may be classified into various subjects such as interview type, show type, game competition type, fashion type, music type, art type, dating type, etc.), age (e.g., 2017, 2000, etc.), production area (e.g., inland, harbor platform, europe, america, japanese korea, etc.), staff (e.g., actors, director, originators, dramas, etc.), etc.

The social relationship information may specifically include friends of the user in the instant messaging system, information of interest on the interactive platform, and the like.

The interaction behavior information may specifically include a behavior that a user scans a code to access a specific link, or a user clicks a button, a control, or an interaction element, and the like.

In S1033, the user whose crowd characteristic information falls into the dimension characteristic interval may be determined as a history characteristic user, and then the crowd number of the history characteristic user may be determined based on this. It can be understood that the dimension characteristic interval is associated with the resource display device, and reflects how to divide the reach population when performing characteristic analysis on the reach population of the resource display device. Therefore, the dimension characteristic interval can be understood as a judgment standard for dividing or classifying the contact population; the process of determining the historical characteristic user can be understood as a process of classifying the users in the reach population. The crowd characteristic information of the user a falls into the nth dimension characteristic interval, which can be understood as that the user a meets the condition of the historical characteristic user group (which can be recorded as the nth group of historical characteristic users) corresponding to the nth dimension characteristic interval, and therefore, the user a is determined to be the historical characteristic user corresponding to the nth dimension characteristic interval.

On the basis that users in the crowd corresponding to the resource display equipment are divided according to the dimension characteristic intervals, the number of historical characteristic users corresponding to each dimension characteristic interval is further counted, and the number is the crowd number of which the crowd characteristic information falls into the dimension characteristic intervals.

S1035: and determining crowd proportion information corresponding to the dimension characteristic interval based on the number of the crowd of which the crowd characteristic information falls into the dimension characteristic interval and the total number of the crowd corresponding to the resource display equipment.

When step S1035 is executed, a ratio between the number of users in the historical feature user group corresponding to a certain dimension feature interval (i.e., the number of people whose crowd feature information falls into the dimension feature interval) and the total number of users in the reach crowd (i.e., the crowd corresponding to the resource display device) may be calculated, and the calculated ratio is determined as the crowd proportion information corresponding to the dimension feature interval. In other words, the crowd proportion information corresponding to a certain dimension characteristic interval refers to the proportion of the number of users whose crowd characteristic information meets the condition of the dimension characteristic interval in the total number of people who reach the crowd.

It can be understood that, when the resource exhibition device information of the resource exhibition device is determined and divided into a plurality of dimension feature intervals, each dimension feature interval corresponds to its respective crowd ratio information, and the steps S1031, S1033, and S1035 are repeatedly performed on each dimension feature interval.

S1037: and determining resource display equipment information of the resource display equipment based on the crowd ratio information.

It can be understood that, when the resource display device information of the resource display device is determined, the crowd proportion information corresponding to the dimension characteristic interval may be added to the original resource display device information, so that the new resource display device information can reflect the characteristic information of the crowd that the resource display device can reach, and on the basis of determining the crowd proportion information corresponding to the dimension characteristic interval, information of other aspects related to the resource display device, such as one or more of the geographical position information of the resource display device, the scene type information of the resource display device, and the type of the resource display device itself, may be supplemented to the resource display device information. The specific content of the label in the resource display device information, except the crowd proportion information, is designed according to the actual application requirement, and the embodiment of the application does not limit the specific content.

It should be further noted that, for a certain resource display device, when determining the crowd proportion information in the resource display device information, dimension features may be selected from multiple angles, and a dimension feature interval is divided for each dimension feature, so as to determine the crowd proportion information corresponding to each dimension feature interval. Determining population fraction information corresponding to the dimensional feature interval is further exemplified below.

Assuming that the first dimension characteristic of the resource exhibition device M is age, the characteristic is divided into five dimension characteristic intervals, which are:

a first interval: under 20 years old;

a second interval: 20-30 years old;

the third interval: 30-40 years old;

a fourth interval: 40-60 years old;

the fifth interval: over 60 years old.

Then, the users whose ages fall into the first interval in the reach population (assuming the total number of reach population is S) of the resource exhibition device M can be identified as the first group of history feature users (assuming the total number of reach population is S)₁) Then the total number of users of the first group of historical characteristics is s₁Ratio S to the total number S of persons touching the crowd₁the/S is the information of the proportion of people corresponding to the interval (i.e. the first interval) with the age below 20 years old. By analogy, the crowd ratio information corresponding to each dimension feature interval (here, specifically, the first interval, the second interval, the third interval, the fourth interval and the fifth interval of the dimension feature of age) can be determined and respectively recorded as s₂/S，s₃/S，s₄/S，s₅/S。

Assuming that the second dimension characteristic of the resource exhibition device M is purchasing power, the characteristic is divided into three dimension characteristic intervals, which are:

a sixth interval: the average consumption per month is below 1000 yuan;

the seventh interval: consuming 1000-5000 yuan per month;

an eighth interval: it is consumed more than 5000 yuan per month.

Then, the users whose purchasing power falls in the sixth interval in the reach group (assuming the total number of reach groups is S) of the resource display device M can be identified as the sixth group of history feature users (assuming the total number of reach groups is S)₆) Then the total number of users of the sixth group of historical characteristics is s₆Ratio S to the total number S of persons touching the crowd₆(S) the purchasing power is consumed by 1000 yuan in the monthAnd the crowd ratio information corresponding to the next interval (namely, the sixth interval). By analogy, the crowd proportion information corresponding to each dimension feature interval (here, specifically, the seventh interval and the eighth interval of the dimension feature of purchasing power) can be determined and respectively recorded as s₇/S，s₈/S。

Therefore, the resource exhibition device information of the resource exhibition device M includes: the crowd proportion information s corresponding to the first section₁(S), the crowd proportion information S corresponding to the second section₂(S) the crowd proportion information S corresponding to the third section₃(S), the crowd proportion information S corresponding to the fourth section₄(S), the crowd proportion information S corresponding to the fifth section₅(S), the crowd proportion information S corresponding to the sixth section₆(S) crowd proportion information S corresponding to the seventh section₇(S) the crowd proportion information S corresponding to the eighth section₈/S。

S105: and determining target resource display equipment according to the target crowd characteristic information and the information of the plurality of resource display equipment.

Before step S105 is executed, the execution of step S101 and step S103 may be performed in parallel, or may be performed in series in any order. The present embodiment is not limited to this as long as the determination of the resource information and the resource display apparatus information is completed before the following step S105 is executed.

It can be understood that the resource information of the target display resource contains target crowd characteristic information of a target crowd, and the resource display device information of the resource display device contains crowd proportion information corresponding to the dimension characteristic interval, so that the target resource display device with higher contact crowd (i.e. crowd associated with the resource display device) and the target crowd coincidence degree can be determined based on the target crowd characteristic information and the dimension characteristic interval, and therefore the target display resource can be displayed to more target crowds through the target resource display device, and a better resource display effect is achieved.

Optionally, when the target resource display device is determined according to the target crowd characteristic information and the information of the plurality of resource display devices, the matching degree of the resource display device and the target display resource can be evaluated by means of the machine learning model, and the resource display device with the matching degree reaching a preset threshold value or the highest matching degree meeting a preset condition is determined as the target resource display device for displaying the target display resource.

Specifically, referring to fig. 3, when determining the target resource display device according to the target crowd characteristic information and the information of the plurality of resource display devices, the method may specifically include:

s1051: and generating a first feature vector based on the resource information, wherein the first feature vector comprises a component corresponding to the crowd feature information of the target crowd.

It can be understood that the resource information of the target display resource may include related information such as an identifier of the target display resource, a file format, a file size, and aging information, and also include crowd characteristic information of the target crowd. The target population can also be called a potential customer, the type of the target population characteristic information of the target population can be selected from the dimensional characteristics of the population concerned by a main body which wants to perform resource display, such as an advertiser, and the specific content of the population characteristic information can be determined by combining various factors, such as the characteristics of target display resources, the display purpose and the like.

When the first feature vector is generated based on the resource information including the crowd feature information, the position of the component corresponding to the target crowd feature information in the first feature vector and the corresponding relationship between the specific content of the target crowd feature information and the numerical value of the corresponding component are determined by the generation rule of the first feature vector.

In one specific example, assume that the resource information of the target presentation resource X includes:

(1) the applicable age is as follows: 30-40 years old (assuming that the value of the corresponding component in the age interval is 2);

(2) sex is applicable: without limitation (assuming that the value of the component corresponding to the gender feature is 0);

(3) the method is applicable to the industries: the pharmaceutical industry (assuming that the value of the component corresponding to the occupational feature is 5);

(4) the applicable purchasing power is as follows: the method comprises the following steps of consuming 1000-10000 Yuan monthly (assuming that the purchasing power requirement spans two purchasing power intervals, namely a purchasing power characteristic interval 2-1000-5000 Yuan monthly consumption interval of a target population and a purchasing power characteristic interval 3-5000-20000 Yuan monthly consumption interval of the target population, respectively, and assuming that the value of a component corresponding to the purchasing power characteristic interval is determined according to the following rule, wherein the value is marked as 1 if the purchasing power characteristic interval exists in the purchasing power requirement and is marked as 0 if the purchasing power characteristic interval does not exist in the purchasing power requirement);

(5) the applicable area is as follows: east China (assuming that the value of the component corresponding to the regional characteristic is 4);

(6) resource type: video advertisements (assuming that the component corresponding to the asset type has a value of 8);

the above six resource information items (1) to (4) are target crowd characteristic information pertaining to target crowds and reflect characteristics of crowds that the target display resource is expected to reach.

Assume that the definition of each component in the first feature vector is:

{ target population age characteristics, target population gender characteristics, target population industry characteristics, target population purchasing power characteristic interval 1, target population purchasing power characteristic interval 2, target population purchasing power characteristic interval 3, target population purchasing power characteristic interval 4, resource applicable region characteristics, resource type }

Then, the first feature vector generated based on the resource information of the target display resource X is:

{2,0,5,0,1,1,0,4,8}

s1053: and for each resource display device, generating a second feature vector based on the respective resource display device information, wherein the second feature vector comprises a component corresponding to the crowd proportion information.

It can be understood that, when a plurality of resource exhibition devices exist, a corresponding second feature vector is generated for each resource exhibition device.

It can be understood that the resource display device information of the resource display device may include the geographical position information, the scene type information, the type of the resource display device itself, and other related information of the resource display device, and further include the crowd proportion information corresponding to the dimension characteristic interval. And the crowd proportion information reflects the proportion of the users with the crowd characteristic information falling into the dimensional characteristic intervals in the reach crowd of the resource display equipment. These users are all active within the reach area of the resource presentation device (which can be determined by the matching of the user's login location information and the reach area), and therefore, they are referred to as history feature users.

When a second feature vector is generated for any resource display device based on resource display device information containing crowd proportion information, the position of a component corresponding to the crowd proportion information corresponding to a certain dimension feature space in the second feature vector and the corresponding relation between the specific content of the crowd proportion information and the numerical value of the corresponding component are determined by the generation rule of the second feature vector.

In a specific example, it is assumed that the resource presentation device information of the resource presentation device Y includes:

(1) device type: electronic screen (assuming that the value of the component corresponding to this type of device is 3);

(2) the area of the equipment: the Beijing Chaoyang area (assuming that the value of the component corresponding to the characteristic of the area is 5);

(3) the scene of the equipment: elevator (assuming that the value of the component corresponding to this type of scene is 1);

(4) the dimensional characteristics are age characteristics: the information of the proportion of the crowd corresponding to the age dimension characteristic interval 1 (below 20 years old) is 5%, and the information of the proportion of the crowd corresponding to the age dimension characteristic interval 2 (between 20 and 30 years old) is 30%; the crowd proportion information corresponding to the age dimension characteristic interval 3 (age 30-40 years) is 40%; the information of the proportion of the crowd corresponding to the age dimension characteristic interval 4 (age 40-60) is 20%; the proportion information of the crowd corresponding to the age dimension characteristic interval 5 (the age is over 60 years) is 5%;

(5) the dimension characteristics are purchasing power characteristics: the crowd proportion information corresponding to the purchasing power characteristic interval 1 (consuming less than 1000 yuan per month) is 30%, the crowd proportion information corresponding to the purchasing power characteristic interval 2 (consuming 1000-5000 yuan per month) is 50%, and the crowd proportion information corresponding to the purchasing power characteristic interval 3 (consuming more than 5000 yuan per month) is 20%.

In the five pieces of resource display device information, the (4) th item and the (5) th item belong to crowd proportion information corresponding to the dimension characteristic interval, and reflect crowd characteristic information of the crowd that can be reached by the resource display device Y.

Assume that the definition of each component in the second feature vector is:

{ equipment type, area where the equipment is located, scene where the equipment is located, crowd proportion information corresponding to the age dimension characteristic interval 1, crowd proportion information corresponding to the age dimension characteristic interval 2, crowd proportion information corresponding to the age dimension characteristic interval 3, crowd proportion information corresponding to the age dimension characteristic interval 4, crowd proportion information corresponding to the age dimension characteristic interval 5, crowd proportion information corresponding to the purchasing power characteristic interval 1, crowd proportion information corresponding to the purchasing power characteristic interval 2, and crowd proportion information corresponding to the purchasing power characteristic interval 3 }

Then, the second feature vector generated based on the resource display device information of the resource display device Y is:

{3,5,1,5％,30％,40％,20％,5％,30％,50％,20％}

s1055: determining the matching degree of the plurality of resource display devices and the target display resources according to the first characteristic vector and the second characteristic vector corresponding to each resource display device;

optionally, when step S1055 is executed, a model may be determined by using a display device constructed based on a machine learning technique, the first feature vector and the second feature vector may be used as input variables of the model determined by using the display device, and the model may be used to determine a matching degree between the resource display device and the target display resource.

In one specific example, assume that the input variables of the presentation apparatus determination model are defined as:

{ first feature vector, second feature vector }

Then in determining the matching degree of the target display resource X and the resource display device Y, the input variables of the input display device determination model may be expressed as:

{2,0,5,0,1,1,0,4,8,3,5,1,5％,30％,40％,20％,5％,30％,50％,20％}

and after the display equipment determination model is calculated, outputting the matching degree of the target display resource X and the resource display equipment Y. Assume that the matching degree of the target presentation resource X and the resource presentation device Y is 80%.

S1057: and determining the target resource display equipment based on the matching degree of the plurality of resource display equipment and the target display resource.

It can be understood that, in order to display the target display resource, when a more appropriate device needs to be determined from the multiple resource display devices, the above steps may be performed multiple times to determine the matching degree between each resource display device of the multiple resource display devices and the target display resource, and then step S1057 is performed to determine the target resource display device meeting the preset condition from the multiple resource display devices based on the matching degree between each resource display device and the target display resource.

Optionally, the device whose matching degree is greater than a certain preset threshold may be determined as the target resource display device. It can be understood that the higher the matching degree of the resource display device and the target display resource is, the larger the proportion of the target population requirement meeting the target display resource in the reach population of the resource display device is, and the larger the proportion of the target population requirement meeting the target display resource is, the target display resource can reach the target population to a greater extent when the target display resource is displayed on the resource display device.

Optionally, a preset number of devices with the highest matching degree with the target display resource in the multiple resource display devices (all resource display devices, or a part of resource display devices with a matching degree greater than a preset threshold) may also be determined as the target resource display devices.

After the target resource display equipment is determined according to the method, all the determined target resource display equipment can be displayed to a main body such as an advertiser and the like which wants to perform resource display for selection and confirmation, and the target display resources can also be directly displayed on the determined target resource display equipment for display.

The embodiment of the application further provides a training method for the display equipment determination model, which is used for training the display equipment determination model, so that the display equipment determination model can determine the matching degree of the target display resources and the resource display equipment based on the resource information of the target display resources and the resource display equipment information of the resource display equipment.

It is understood that the training of the display device determination model may be performed independently before the resource display device determination method is implemented, or may be performed before the matching degree between the target display resource and the resource display device is determined in the process of implementing the resource display device determination method. The embodiment of the present application does not limit this.

Referring to fig. 4, when training the display device to determine the model, the method may specifically include:

s201: determining a history display device and history resources displayed on the history display device.

It can be understood that, when step S201 is executed, the history display device and the history resource that are already in the display state within a preset time period (for example, the preset time period is 30 days, 180 days, etc.) may be used. In specific implementation, various types of equipment and resources displayed on the equipment can be collected and distributed in various regions and scenes as history display equipment and history resources; resources for various presentation purposes, various product/service types, and devices for presenting these resources may also be collected as history resources and history presentation devices.

It will also be appreciated that the historical display devices and historical resources may be determined and screened according to the purpose for which the model is determined by the display device. If the rendering device determination model is only used for certain types of resources, such as only for targeting a resource rendering device for a commercial, then determining historical resources and their corresponding rendering devices may be limited to only the commercial and its rendering device. If the presentation device determines that the model is only for a certain type of device, such as for filtering in an electronic screen, then determining the historical presentation device and its presented historical assets may be limited to the electronic screen and its presented assets only.

S203: based on the historical display equipment and the historical resources, corresponding historical resource display equipment information, historical resource information and historical interaction information are determined, the historical resource information comprises target crowd characteristic information of the historical resources, and the historical resource display equipment information comprises crowd proportion information corresponding to the dimension characteristic interval.

It can be understood that the manner of determining the corresponding historical resource exhibiting device information based on the historical exhibiting device is similar to the manner of determining the resource exhibiting device information of the resource exhibiting device described above. The way of determining the corresponding historical resource information based on the historical resources is similar to the way of determining the resource information of the target display resource, and is not repeated here.

When history interactive information is determined based on the history display equipment and the history resources, the interactive behaviors between the user and the history display equipment or the interactive behaviors between the user and the history resources can be collected in the process of displaying the history resources on the history display equipment. Specifically, the behavior that the user holds and watches the historical resources in front of the historical display device can be realized; the user may click a button or control on the history presentation device or scan a two-dimensional code presented on the history presentation device to access an interactive behavior of a link, participation in a vote, evaluation, etc. related to the history resource.

S205: determining the historical matching degree of the historical display equipment and the historical resources based on the historical interaction information;

it can be understood that the historical interaction information can reflect the specific situation of the historical resource actually touching the crowd, for example, the number of the actually touching crowd, the crowd characteristic information distribution situation of the crowd, and the like. Therefore, the history interaction information can reflect the history matching degree of the history display equipment and the history resource.

In one case, it can be considered that the number, frequency, distribution range, evaluation level, access amount and other investigation factors of the historical interactive information are positively correlated with the historical matching degree of the historical display equipment and the historical resources. The more and more frequent the historical interaction information is, the more the number of users participating in the interaction behavior is, the more the participation times is, the higher the evaluation on the historical resources or the historical display equipment is, the higher the access quantity of the access corresponding to the resource link is, and the higher the historical matching degree between the historical display equipment and the historical resources is possibly.

Further, the reach rate of the historical resource display can be determined based on the historical interaction information. The reach rate refers to the proportion of users who meet the crowd characteristic information of the target crowd of the historical resources among the crowd actually reached by the historical resources in the process of displaying the historical resources on the historical display equipment. It can be appreciated that the reach rate is positively correlated with the degree of match: the higher the reach rate, the higher the history matching degree of the history display equipment and the history resource.

Specifically, when determining the history matching degree between the history display device and the history resource based on the history interaction information, the method may include the following steps:

first, first characteristic information of each user in a history reach crowd actually obtained from the history resources and a first number of the history reach crowd are determined based on history interaction data. It can be appreciated that the first number of history reaching people is the total number of people actually reaching the history resources displayed on the history display device.

And secondly, matching the first characteristic information of the users with the crowd characteristic information of the target crowd of the historical resources, and determining a second number of the users of which the first characteristic information is matched with the crowd characteristic information. It can be understood that the second number is the total number of people who meet the crowd characteristic information of the target crowd among the crowd actually touched by the historical resources displayed on the historical display device.

And finally, determining the history matching degree of the history display equipment and the history resources based on the first quantity and the second quantity. Specifically, the ratio of the second quantity to the first quantity may be calculated, the ratio is directly used as the history matching degree of the history display device and the history resource, the ratio or the history matching degree may be divided into regions, and the history matching degree may be determined according to the region into which the ratio falls.

S207: and training the initial model based on the historical resource display equipment information, the historical resource information and the historical matching degree to obtain a trained display equipment determination model.

Alternatively, the initial model may be built using a linear regression model architecture.

Optionally, when step S207 is executed, an input vector of the initial model may be generated based on the historical resource display device information and the historical resource information. It should be noted that the process of generating the input vector of the initial model is similar to the process of generating the first feature vector and the second feature vector in the foregoing method, and details are not repeated here. Then, the input vector is input into the initial model, and the output of the initial model is obtained. And then, adjusting the parameters of the initial model according to the difference between the output of the initial model and the historical matching degree. And repeating the steps until the difference between the output of the initial model and the historical matching degree meets a preset condition, and obtaining the trained determined model of the display equipment.

It should be noted that, when training the display device determination model, a training sample is obtained first, that is, historical resource display device information of the historical display device and historical resource information of the historical resource within a preset time period are obtained. Based on these training samples, a training set and a validation set at the time of model training may be determined. Optionally, the number of samples in the training set and the verification set may be flexibly adjusted, for example, 70% of the training samples are used as the training set for training the display device to determine the model, and the remaining 30% of the training samples are used as the verification set for the verification display device to determine whether the output of the model meets the preset requirement.

On the basis of obtaining the training sample, the sample data needs to be calibrated, namely, the history matching degree is determined based on the history interaction information. It can be understood that, for the resource L displayed on the device K, the interaction information of the user and the device K and/or the resource L can reflect the actual reaching condition of the resource display, and the matching degree determined based on the interaction information can reflect the actual matching degree of the device K and the resource L. Therefore, the input vectors corresponding to the equipment K and the resource L are calibrated according to the matching degree, and the input vectors are used as expected outputs of the display equipment determination model after the input vectors corresponding to the equipment K and the resource L are received, so that the parameters of the initial model can be adjusted according to the difference between the actual outputs and the expected outputs. And the above steps are repeated in a circulating manner, so that the actual output of the initial model continuously approaches the expected output until the difference between the actual output and the expected output is small enough to reach the preset condition, the training of the initial model can be considered to be completed, and the trained display equipment determining model is obtained.

It should be noted that after the target resource display device is determined based on the display device determination model and the target display resource is actually displayed on the target resource display device, the interaction information of the user on the target resource display device based on the target display resource can be further acquired, the target display resource is used as a history resource, the target resource display device is used as a history display device, the interaction information of the user on the target resource display device based on the target display resource is used as history interaction information to form a new training set, the display device determination model is retrained again, and the display device determination model is updated, so that the output of the display device determination model is more accurate.

It can be understood that the process of determining the resource display device information set forth in the resource display device determining method may be performed when the resource display device needs to be determined, or may be performed independently, and the determined resource display device information is used as pre-stored information for the execution main body of the resource display device determining method to call. Therefore, an embodiment of the present application may further provide a method for determining information of a resource display device, as shown in fig. 2, the method may specifically include:

s1031: determining a crowd corresponding to the resource display equipment according to the attribute information and the position information of the resource display equipment and historical login information of the user, wherein the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

s1033: determining the number of people of which the crowd characteristic information falls into a preset dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

s1035: determining crowd proportion information corresponding to the dimension characteristic interval based on the number of crowds of which the crowd characteristic information falls into the dimension characteristic interval and the total number of crowds corresponding to the resource display equipment;

In an application scenario, the target display resource may specifically be a target advertisement, and the resource display device may specifically be an advertisement display screen, and then the method for determining a resource display device provided in the embodiment of the present application may specifically be a method for determining an advertisement display screen. Referring to fig. 5, a method for determining an advertisement display screen provided in the embodiment of the present application may specifically include:

s301: determining a plurality of advertisement display screen information, wherein the advertisement display screen information comprises crowd characteristic information associated with an advertisement display screen;

s303: determining advertisement information of a target display advertisement, wherein the advertisement information comprises target crowd characteristic information;

s305: and determining a target advertisement display screen according to the target crowd characteristic information and the plurality of advertisement display screen information.

Preferably, in the advertisement display screen determining method, the advertisement display screen information further includes crowd proportion information corresponding to the dimension characteristic interval of the crowd characteristic information, and the crowd proportion information is proportion information of the number of the crowd falling into the dimension characteristic interval in the total number of the crowd corresponding to the advertisement display screen.

Preferably, in the method for determining the advertisement display screen, the advertisement information further includes target population proportion threshold information corresponding to the target dimension interval, and the target population proportion threshold information is proportion information of the number of the population whose target population characteristic information falls into the target dimension interval in the total number of the target population corresponding to the advertisement information;

determining a target advertisement display screen according to the target crowd characteristic information and the plurality of advertisement display screen information, including:

and under the condition that the dimension characteristic interval is matched with the target dimension interval, determining the advertisement display screen with the crowd occupation ratio information meeting the target crowd occupation ratio threshold information as a target advertisement display screen.

Preferably, in the advertisement presentation screen determining method, determining a plurality of advertisement presentation screen information includes:

determining a crowd corresponding to the advertisement display screen according to the attribute information and the position information of the advertisement display screen and historical login information of the user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

determining the number of people of which the crowd characteristic information falls into a dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

Preferably, in the advertisement presentation screen determining method, determining a target advertisement presentation screen according to the target demographic information and the plurality of advertisement presentation screen information includes:

generating a first feature vector based on the advertisement information, wherein the first feature vector comprises a component corresponding to the feature information of the target crowd;

generating a second feature vector for each advertisement display screen based on the advertisement display screen information, wherein the second feature vector comprises a component corresponding to the crowd proportion information;

determining the matching degree of the plurality of advertisement display screens and the target display advertisement according to the first characteristic vector and the second characteristic vector corresponding to each advertisement display screen;

and determining a target advertisement display screen based on the matching degree of the plurality of advertisement display screens and the target display advertisement.

Preferably, in the advertisement presentation screen determining method, determining the matching degree between the plurality of advertisement presentation screens and the target presentation advertisement according to the first feature vector and the second feature vector corresponding to each advertisement presentation screen includes:

and taking the first characteristic vector and the second characteristic vector as input variables of the display screen determination model, determining the model by using the display screen, and outputting the matching degree.

It can be understood that the method for determining the advertisement display screen is a specific implementation of the method for determining the resource display device in the application scenario of advertisement display, and therefore, the related contents related to the method for determining the resource display device are applicable to the present embodiment and are not described herein again.

In the embodiment of the application, the advertisement information includes target crowd characteristic information of a target crowd, and the advertisement display screen information includes crowd characteristic information associated with the advertisement display screen, and preferably, the advertisement display screen information further includes crowd proportion information corresponding to the dimension characteristic interval. Therefore, the target advertisement display screen suitable for the target display advertisement is determined from the advertisement display screen by combining the advertisement information and the advertisement display screen information, and more suitable equipment is selected from a plurality of equipment for the target display advertisement to display the advertisement according to the group characteristics of audiences, so that the target display advertisement can be more displayed to the expected target crowd, the reaching rate of the target display advertisement can be improved, and the efficiency of advertisement display is improved.

In an application scenario of advertisement presentation, the presentation device determination model may also be embodied as a presentation screen determination model. The method for determining a model training for a display screen used for training the model, as shown in fig. 6, may specifically include:

s401: determining a history display screen and history advertisements displayed on the history display screen;

s403: based on a historical display screen and historical advertisements, determining corresponding historical advertisement display screen information, historical advertisement information and historical interaction information, wherein the historical advertisement information comprises target crowd characteristic information of the historical advertisements, and the historical advertisement display screen information comprises crowd proportion information corresponding to a dimension characteristic interval;

s405: determining the historical matching degree of a historical display screen and a historical advertisement based on historical interaction information;

s407: and training the initial model based on the historical advertisement display screen information, the historical advertisement information and the historical matching degree to obtain a trained display screen determination model.

It can be understood that the display screen determination model training method is a specific implementation of the display device determination model training method in an application scenario of advertisement display, and therefore, the related contents related to the display device determination model training method are all applicable to the embodiment and are not described herein again.

In an application scenario of advertisement display, the resource display device information determination method may also be embodied as an advertisement display screen information determination method for determining advertisement display screen information. Referring to fig. 7, the method may specifically include:

s501: determining a crowd corresponding to the advertisement display screen according to the attribute information and the position information of the advertisement display screen and historical login information of the user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

s503: determining the number of people of which the crowd characteristic information falls into a dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

s505: determining crowd proportion information corresponding to the dimension characteristic interval based on the number of the crowd characteristic information falling into the dimension characteristic interval and the total number of the crowd corresponding to the advertisement display screen;

s507: and determining advertisement display screen information of the advertisement display screen based on the crowd proportion information.

It can be understood that the method for determining the information of the advertisement display screen is a specific implementation of the method for determining the information of the resource display device in an application scenario of advertisement display, and therefore, the related contents related to the method for determining the information of the resource display device are all applicable to the embodiment and are not described herein again.

An embodiment of the present application further provides a device for determining a resource display apparatus, as shown in fig. 8, the device includes:

the resource display device information determining module 101 is configured to determine information of a plurality of resource display devices, where the information of the resource display devices includes crowd characteristic information associated with the resource display devices;

the resource information determining module 103 is configured to determine resource information of the target display resource, where the resource information includes target crowd characteristic information;

and a target resource display device determining module 105, configured to determine a target resource display device according to the target crowd characteristic information and the plurality of resource display device information.

It can be understood that the resource display device determining apparatus provided in the embodiment of the present application can implement the resource display device determining method provided in the foregoing embodiment, and the related explanations about the resource display device determining method are all applicable to the resource display device determining apparatus, and are not described herein again.

An embodiment of the present application further provides a display device determination model training apparatus, as shown in fig. 9, the apparatus includes:

a history device and resource determining module 201, configured to determine a history display device and history resources displayed on the history display device;

the first history information determining module 203 is configured to determine, based on history display equipment and history resources, corresponding history resource display equipment information, history resource information, and history interaction information, where the history resource information includes target crowd characteristic information of the history resources, and the history resource display equipment information includes crowd proportion information corresponding to the dimension characteristic interval;

a first history matching degree determining module 205, configured to determine a history matching degree between the history display device and the history resource based on the history interaction information;

and the first training module 207 is configured to train the initial model based on the historical resource display device information, the historical resource information, and the historical matching degree, so as to obtain a trained display device determination model.

It can be understood that the display device determination model training apparatus provided in the embodiment of the present application can implement the display device determination model training method provided in the foregoing embodiment, and the related explanations about the display device determination model training method are applicable to the display device determination model training apparatus, and are not described herein again.

An embodiment of the present application further provides a device for determining information of a resource display device, as shown in fig. 10, the device may specifically include:

the first crowd determining module 301 is configured to determine a crowd corresponding to the resource display device according to the attribute information and the location information of the resource display device and historical login information of the user, where the crowd corresponding to the resource display device includes at least one of the users, and the historical login information includes login location information and crowd feature information of the user;

the first crowd number determining module 303 is configured to determine, based on crowd characteristic information of each user in a crowd corresponding to the resource display device, a crowd number of which the crowd characteristic information falls into a preset dimensional characteristic interval;

a first crowd proportion information determining module 305, configured to determine crowd proportion information corresponding to the dimension characteristic interval based on the number of crowds whose crowd characteristic information falls into the dimension characteristic interval and the total number of crowds corresponding to the resource display device;

and a resource display device information determining module 307, configured to determine resource display device information of the resource display device based on the crowd proportion information.

It can be understood that the resource display device information determining apparatus provided in the embodiment of the present application can implement the resource display device information determining method provided in the foregoing embodiment, and the relevant explanations about the resource display device information determining method are applicable to the resource display device information determining apparatus, and are not described herein again.

An embodiment of the present application further provides an advertisement display screen determining apparatus, as shown in fig. 11, the apparatus may specifically include:

an advertisement display screen information determining module 401, configured to determine a plurality of advertisement display screen information, where the advertisement display screen information includes crowd characteristic information associated with an advertisement display screen;

an advertisement information determining module 403, configured to determine advertisement information of a target display advertisement, where the advertisement information includes target crowd characteristic information;

and a target advertisement display screen determining module 405, configured to determine a target advertisement display screen according to the target crowd characteristic information and the plurality of advertisement display screen information.

It can be understood that the advertisement display screen determining apparatus provided in the embodiment of the present application can implement the advertisement display screen determining method provided in the foregoing embodiment, and the relevant explanations regarding the advertisement display screen determining method are applicable to the advertisement display screen determining apparatus, and are not described herein again.

An embodiment of the present application further provides a display screen determination model training device, as shown in fig. 12, the device may specifically include:

a history screen and advertisement determination module 501, configured to determine a history display screen and a history advertisement displayed on the history display screen;

second history information determination module 503For determining based on the history presentation screen and the history advertisementThe method comprises the steps that corresponding historical advertisement display screen information, historical advertisement information and historical interaction information are obtained, the historical advertisement information comprises target crowd characteristic information of historical advertisements, and the historical advertisement display screen information comprises crowd proportion information corresponding to dimensional characteristic intervals;

a second history matching degree determining module 505, configured to determine a history matching degree between the history display screen and the history advertisement based on the history interaction information;

and a second training module 507, configured to train the initial model based on the historical advertisement display screen information, the historical advertisement information, and the historical matching degree, to obtain a trained display screen determination model.

It can be understood that the display screen deterministic model training apparatus provided in the embodiment of the present application can implement the display screen deterministic model training method provided in the foregoing embodiment, and the explanations related to the display screen deterministic model training method are applicable to the display screen deterministic model training apparatus, and are not described herein again.

An embodiment of the present application further provides an advertisement display screen information determining apparatus, as shown in fig. 13, the apparatus may specifically include:

the second crowd determining module 601 is configured to determine a crowd corresponding to the advertisement display screen according to the attribute information and the location information of the advertisement display screen and historical login information of the user, where the crowd corresponding to the advertisement display screen includes at least one of the users, and the historical login information includes login location information and crowd feature information of the user;

a second crowd number determining module 603, configured to determine, based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen, a crowd number of which the crowd characteristic information falls in the dimension characteristic interval;

a second crowd proportion information determining module 605, configured to determine crowd proportion information corresponding to the dimension characteristic interval based on the number of the crowd whose crowd characteristic information falls into the dimension characteristic interval and the total number of the crowd corresponding to the advertisement display screen;

and an advertisement display screen information determining module 607, configured to determine advertisement display screen information of the advertisement display screen based on the crowd ratio information.

It can be understood that the advertisement presentation screen information determining apparatus provided in the embodiment of the present application can implement the resource presentation device information determining method provided in the foregoing embodiment, and the related explanations about the resource presentation device information determining method are applicable to the advertisement presentation screen information determining apparatus, and are not described herein again.

Fig. 14 is a schematic structural diagram of an electronic device according to an embodiment of the present application. Referring to fig. 14, at a hardware level, the electronic device includes a processor, and optionally further includes an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (peripheral component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 14, but that does not indicate only one bus or one type of bus.

And the memory is used for storing programs. In particular, the program may include program code comprising computer operating instructions. The memory may include both memory and non-volatile storage and provides instructions and data to the processor.

The processor reads the corresponding computer program from the nonvolatile memory into the memory and then runs the computer program to form the resource display equipment determining device on the logic level. The processor is used for executing the program stored in the memory and is specifically used for executing the following operations:

determining information of a plurality of resource display devices, wherein the information of the resource display devices comprises crowd characteristic information associated with the resource display devices;

and determining target resource display equipment according to the target crowd characteristic information and the information of the plurality of resource display equipment.

The method performed by the resource exhibition apparatus determination device disclosed in the embodiment of fig. 1 of the present application may be applied to a processor, or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

The electronic device may further execute the method executed by the resource display apparatus determining device in fig. 1, and implement the functions of the resource display apparatus determining device in the embodiment shown in fig. 1, which are not described herein again in this embodiment of the present application.

An embodiment of the present application further provides a computer-readable storage medium storing one or more programs, where the one or more programs include instructions, which, when executed by an electronic device including a plurality of application programs, enable the electronic device to perform the method performed by the resource exposure apparatus determining device in the embodiment shown in fig. 1, and are specifically configured to perform:

Fig. 15 is a schematic structural diagram of an electronic device according to an embodiment of the present application. Referring to fig. 15, at a hardware level, the electronic device includes a processor, and optionally further includes an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory, such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, the network interface, and the memory may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (peripheral component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one double-headed arrow is shown in FIG. 15, but that does not indicate only one bus or one type of bus.

The processor reads the corresponding computer program from the nonvolatile memory into the memory and then runs the computer program to form the advertisement display screen determining device on the logic level. The processor is used for executing the program stored in the memory and is specifically used for executing the following operations:

The method performed by the advertisement presentation screen determining apparatus according to the embodiment shown in fig. 5 of the present application may be applied to or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or instructions in the form of software. The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in a memory, and a processor reads information in the memory and completes the steps of the method in combination with hardware of the processor.

The electronic device may further execute the method executed by the advertisement presentation screen determining apparatus in fig. 5, and implement the functions of the advertisement presentation screen determining apparatus in the embodiment shown in fig. 5, which are not described herein again in this embodiment of the present application.

An embodiment of the present application further provides a computer-readable storage medium storing one or more programs, where the one or more programs include instructions, which when executed by an electronic device including a plurality of application programs, enable the electronic device to perform the method performed by the advertisement presentation screen determining apparatus in the embodiment shown in fig. 5, and are specifically configured to perform:

As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A resource display device determining method is characterized by comprising the following steps:

2. The method according to claim 1, wherein the resource presentation device information further includes crowd proportion information corresponding to a dimensional feature interval of the crowd feature information, and the crowd proportion information is proportion information of the number of the crowd whose crowd feature information falls into the dimensional feature interval in the total number of the crowd corresponding to the resource presentation device.

3. The method according to claim 2, wherein the resource information further includes target population ratio threshold information corresponding to a target dimension interval, and the target population ratio threshold information is ratio information of the number of the population whose target population characteristic information falls into the target dimension interval in the total number of the target population corresponding to the resource information;

determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information, wherein the determining target resource display equipment comprises:

and under the condition that the dimension characteristic interval is matched with the target dimension interval, determining the resource display equipment with the crowd occupation ratio information meeting the target crowd occupation ratio threshold information as the target resource display equipment.

4. The method of claim 2, wherein determining a plurality of asset presentation device information comprises:

determining a crowd corresponding to the resource display equipment according to the attribute information and the position information of the resource display equipment and historical login information of a user, wherein the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

determining the number of people with the crowd characteristic information falling into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

5. The method of claim 4, wherein determining the crowd corresponding to the resource display device according to the attribute information and the location information of the resource display device and the historical login information of the user comprises:

determining a touch area of the resource display equipment according to the attribute information and the position information of the resource display equipment;

and determining the users with the login position information matched with the touch area as the crowd corresponding to the resource display equipment based on the login position information of the users in the historical login information.

6. The method of claim 5, wherein determining the reach area of the resource display device according to the attribute information and the location information of the resource display device comprises:

determining the position of a datum point of the touch area according to the position information of the resource display equipment;

determining the range of the touch area according to the attribute information of the resource display equipment, wherein the attribute information comprises at least one of size information, display parameter information and application scene information of the resource display equipment;

determining a touchdown area of the resource presentation device based on the fiducial point location and the range of the touchdown area.

7. The method of claim 2, wherein determining a target resource presentation device based on the target demographic information and the plurality of resource presentation device information comprises:

generating a first feature vector based on the resource information, wherein the first feature vector comprises a component corresponding to the target crowd feature information;

for each resource display device, generating a second feature vector based on the information of the respective resource display device, wherein the second feature vector comprises a component corresponding to the crowd proportion information;

determining the matching degree of the plurality of resource display devices and the target display resource according to the first characteristic vector and a second characteristic vector corresponding to each resource display device;

and determining the target resource display equipment based on the matching degree of the plurality of resource display equipment and the target display resource.

8. The method of claim 7, wherein determining how well a plurality of resource display devices match the target display resource according to the first feature vector and a second feature vector corresponding to each resource display device comprises:

and taking the first feature vector and the second feature vector as input variables of a display equipment determination model, determining the model by utilizing the display equipment, and outputting the matching degree.

9. The method of claim 8, wherein before determining a model using the presentation device and outputting the degree of match, the method further comprises:

training an initial model based on the historical resource display equipment information, the historical resource information and the historical matching degree to obtain a trained display equipment determination model.

10. The method of claim 9, wherein training an initial model based on the historical resource display device information, the historical resource information, and the historical matching degree to obtain the trained display device determination model comprises:

generating an input vector of the initial model based on the historical resource display device information and the historical resource information;

inputting the input vector into the initial model to obtain the output of the initial model;

adjusting parameters of the initial model according to the difference between the output of the initial model and the historical matching degree;

and repeating the steps until the difference meets a preset condition to obtain the trained determined model of the display equipment.

11. The method of claim 9, wherein determining a historical matching degree of the historical display device and the historical resource based on the historical interaction information comprises:

determining first characteristic information of each user in a historical reach crowd actually acquiring the historical resources and a first number of the historical reach crowd based on the historical interaction data;

matching the first characteristic information of each user with the target crowd characteristic information of the historical resources, and determining the second number of users of which the first characteristic information is matched with the target crowd characteristic information;

and determining the history matching degree of the history display equipment and the history resource based on the first quantity and the second quantity.

12. The method of claim 1, wherein after determining the target resource exposure apparatus, the method further comprises:

and displaying the target display resource on the target resource display equipment.

13. The method of claim 12, wherein after the target presentation resource is presented on the target resource presentation device, the method further comprises:

acquiring interaction information of a user on the target resource display equipment based on the target display resource;

and taking the target display resource as historical resource, taking the target resource display equipment as historical display equipment, taking the interaction information as historical interaction information, and updating a display equipment determination model.

14. The method according to any one of claims 1 to 13, wherein the demographic information comprises at least one of:

basic attribute information, consumption behavior information, habit preference information, social relationship information and interaction behavior information.

15. The method according to any one of claims 1 to 13, wherein the target display resource is a target advertisement and the resource display device is an advertisement display screen.

16. A method for training a display device determination model, the method comprising:

17. A resource display device information determination method is characterized by comprising the following steps:

18. An advertisement presentation screen determining method, comprising:

19. The method according to claim 18, wherein the advertisement presentation screen information further includes crowd proportion information corresponding to a dimensional feature interval of the crowd feature information, and the crowd proportion information is proportion information of the number of the crowd whose crowd feature information falls into the dimensional feature interval in the total number of the crowd corresponding to the advertisement presentation screen.

20. The method according to claim 19, wherein the advertisement information further includes target population ratio threshold information corresponding to a target dimension interval, and the target population ratio threshold information is ratio information of the number of the population whose target population characteristic information falls into the target dimension interval in the total number of the target population corresponding to the advertisement information;

and under the condition that the dimension characteristic interval is matched with the target dimension interval, determining the advertisement display screen with the crowd occupation ratio information meeting the target crowd occupation ratio threshold information as the target advertisement display screen.

21. The method of claim 19, wherein determining a plurality of advertisement presentation screen information comprises:

determining a crowd corresponding to the advertisement display screen according to the attribute information and the position information of the advertisement display screen and historical login information of a user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

determining the number of people with the crowd characteristic information falling into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

22. The method of claim 19, wherein determining a target advertisement presentation screen based on the target demographic information and the plurality of advertisement presentation screen information comprises:

generating a first feature vector based on the advertisement information, wherein the first feature vector comprises a component corresponding to the target crowd feature information;

determining the matching degree of a plurality of advertisement display screens and the target display advertisement according to the first characteristic vector and a second characteristic vector corresponding to each advertisement display screen;

and determining the target advertisement display screen based on the matching degree of the plurality of advertisement display screens and the target display advertisement.

23. The method of claim 22, wherein determining how well a plurality of advertisement presentation screens match the targeted presentation advertisement based on the first eigenvector and a second eigenvector corresponding to each advertisement presentation screen comprises:

and taking the first feature vector and the second feature vector as input variables of a display screen determination model, determining the model by using the display screen, and outputting the matching degree.

24. A method for training a presentation screen determination model, the method comprising:

25. An advertisement presentation screen information determining method, comprising:

26. A resource presentation device determining apparatus, comprising:

27. A display device-specific model training apparatus, comprising:

28. A resource presentation device information determination apparatus, comprising:

29. An advertisement presentation screen determining apparatus, comprising:

30. A presentation screen deterministic model training apparatus, comprising:

31. An advertisement presentation screen information determining apparatus, comprising:

32. An electronic device, comprising:

a processor; and

33. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to:

34. An electronic device, comprising:

a processor; and

35. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to:

36. An electronic device, comprising:

a processor; and

37. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to:

38. An electronic device, comprising:

a processor; and

39. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to:

40. An electronic device, comprising:

a processor; and

41. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to:

42. An electronic device, comprising:

a processor; and

43. A computer-readable storage medium storing one or more programs which, when executed by an electronic device including a plurality of application programs, cause the electronic device to: