CN110796465B

CN110796465B - Resource display equipment determining method, advertisement display screen determining method and device

Info

Publication number: CN110796465B
Application number: CN201810879192.6A
Authority: CN
Inventors: 李佳文; 林琳; 崔威
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba China Network Technology Co Ltd
Priority date: 2018-08-03
Filing date: 2018-08-03
Publication date: 2023-08-01
Anticipated expiration: 2038-08-03
Also published as: CN110796465A

Abstract

The application discloses a method for determining resource display equipment, which comprises the following steps: determining a plurality of resource display equipment information, wherein the resource display equipment information comprises crowd characteristic information associated with resource display equipment; determining resource information of a target display resource, wherein the resource information comprises target crowd characteristic information; and determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information. According to the method and the device, the crowd characteristics of the audience can be used as the basis, more suitable equipment is selected for displaying the resources for the target display resources in a plurality of equipment, so that the target display resources can be displayed to the expected target crowd more, the touch rate of the target display resources can be improved, and the efficiency of resource display is improved.

Description

Resource display equipment determining method, advertisement display screen determining method and device

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a method for determining a resource display device, and a method and apparatus for determining an advertisement display screen.

Background

With the maturation and development of various information display technologies such as electronic screen display, the manner of resource display by means of various display devices such as electronic screens, display boards and display columns is also more diversified.

Taking resources as advertisements, the display of the resources as advertisement display, the display equipment as electronic screen as an example, and the advertisement equipment in new media forms such as LCD (liquid crystal display) advertisement machine and LED (Light-Emitting Diode) advertisement screen, etc., are widely distributed in various living scenes such as squares, buildings and public transportation.

Therefore, how to select a more suitable device from a plurality of resource display devices for displaying resources so as to improve the efficiency of resource display is a problem to be solved.

Disclosure of Invention

The embodiment of the application provides a method and a device for determining resource display equipment, aiming at selecting more proper equipment from a plurality of resource display equipment for resource display so as to improve the efficiency of resource display.

The embodiment of the application provides a display equipment determining model training method, aiming at assisting in selecting more proper equipment for resource display so as to improve the efficiency of resource display.

The embodiment of the application provides a method for determining information of resource display equipment, which aims at determining the information of the resource display equipment containing crowd proportion information so as to select more proper equipment from a plurality of resource display equipment for displaying resources, thereby improving the efficiency of resource display.

The embodiment of the application provides a method and a device for determining an advertisement display screen, aiming at selecting a more suitable screen from a plurality of electronic screens for advertisement display so as to improve the efficiency of advertisement display.

The embodiment of the application adopts the following technical scheme:

in a first aspect, an embodiment of the present application provides a method for determining a resource exhibition device, including:

determining a plurality of resource display equipment information, wherein the resource display equipment information comprises crowd characteristic information associated with resource display equipment;

determining resource information of a target display resource, wherein the resource information comprises target crowd characteristic information;

and determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information.

In a second aspect, an embodiment of the present application provides a method for training a display device determination model, including:

determining a history display device and a history resource displayed on the history display device;

based on the history display equipment and the history resources, corresponding history resource display equipment information, history resource information and history interaction information are determined, wherein the history resource information comprises target crowd characteristic information of the history resources, and the history resource display equipment information comprises crowd proportion information corresponding to dimension characteristic intervals;

Determining the history matching degree of the history display equipment and the history resource based on the history interaction information;

and training the initial model based on the historical resource display equipment information, the historical resource information and the historical matching degree to obtain a trained display equipment determination model.

In a third aspect, an embodiment of the present application provides a method for determining information of a resource display device, including:

determining a crowd corresponding to the resource display equipment according to attribute information and position information of the resource display equipment and historical login information of users, wherein the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the users;

determining the number of people with the crowd characteristic information falling into a preset dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

determining crowd ratio information corresponding to the dimension feature interval based on the crowd quantity of the crowd feature information falling into the dimension feature interval and the crowd total quantity corresponding to the resource display equipment;

And determining the resource display equipment information of the resource display equipment based on the crowd proportion information.

In a fourth aspect, an embodiment of the present application provides an advertisement presentation screen determining method, including:

determining a plurality of advertisement presentation screen information, the advertisement presentation screen information including crowd characteristic information associated with an advertisement presentation screen;

determining advertisement information of a target display advertisement, wherein the advertisement information comprises target crowd characteristic information;

and determining a target advertisement display screen according to the target crowd characteristic information and the advertisement display screen information.

In a fifth aspect, an embodiment of the present application provides a training method for determining a model of a display screen, where the method includes:

determining a history display screen and history advertisements displayed on the history display screen;

based on the historical display screen and the historical advertisements, corresponding historical advertisement display screen information, historical advertisement information and historical interaction information are determined, wherein the historical advertisement information comprises target crowd characteristic information of the historical advertisements, and the historical advertisement display screen information comprises crowd proportion information corresponding to dimension characteristic intervals;

Determining the history matching degree of the history display screen and the history advertisement based on the history interaction information;

and training the initial model based on the historical advertisement display screen information, the historical advertisement information and the historical matching degree to obtain a trained display screen determining model.

In a sixth aspect, an embodiment of the present application provides a method for determining advertisement presentation screen information, including:

determining a crowd corresponding to an advertisement display screen according to attribute information and position information of the advertisement display screen and historical login information of users, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the users;

determining the number of people with the crowd characteristic information falling into a dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

determining crowd ratio information corresponding to the dimension feature interval based on the crowd quantity of the crowd feature information falling into the dimension feature interval and the crowd total quantity corresponding to the advertisement display screen;

And determining advertisement display screen information of the advertisement display screen based on the crowd ratio information.

In a seventh aspect, an embodiment of the present application provides a resource display device determining apparatus, including:

the resource display equipment information determining module is used for determining a plurality of resource display equipment information, wherein the resource display equipment information comprises crowd characteristic information associated with resource display equipment;

the resource information determining module is used for determining resource information of the target display resource, wherein the resource information comprises target crowd characteristic information;

and the target resource display equipment determining module is used for determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information.

In an eighth aspect, an embodiment of the present application provides a display device determining model training apparatus, including:

the history equipment and resource determining module is used for determining history display equipment and history resources displayed on the history display equipment;

the first historical information determining module is used for determining corresponding historical resource display equipment information, historical resource information and historical interaction information based on the historical display equipment and the historical resources, wherein the historical resource information comprises target crowd characteristic information of the historical resources, and the historical resource display equipment information comprises crowd ratio information corresponding to a dimension characteristic interval;

The first history matching degree determining module is used for determining the history matching degree of the history display equipment and the history resource based on the history interaction information;

the first training module is used for training the initial model based on the historical resource display equipment information, the historical resource information and the historical matching degree to obtain a trained display equipment determination model.

In a ninth aspect, an embodiment of the present application provides a resource display device information determining apparatus, including:

the first person group determining module is used for determining a crowd corresponding to the resource display equipment according to attribute information and position information of the resource display equipment and historical login information of users, wherein the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the users;

the first person group number determining module is used for determining the number of people with the crowd characteristic information falling into a preset dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

the first crowd ratio information determining module is used for determining crowd ratio information corresponding to the dimension characteristic interval based on the crowd number of the crowd characteristic information falling into the dimension characteristic interval and the crowd total number corresponding to the resource display equipment;

And the resource display equipment information determining module is used for determining the resource display equipment information of the resource display equipment based on the crowd proportion information.

In a tenth aspect, embodiments of the present application provide an advertisement presentation screen determining apparatus, including:

the advertisement display screen information determining module is used for determining a plurality of advertisement display screen information, wherein the advertisement display screen information comprises crowd characteristic information associated with an advertisement display screen;

the advertisement information determining module is used for determining advertisement information of the target display advertisement, wherein the advertisement information comprises target crowd characteristic information;

and the target advertisement display screen determining module is used for determining a target advertisement display screen according to the target crowd characteristic information and the advertisement display screen information.

In an eleventh aspect, an embodiment of the present application provides a training device for determining a model on a display screen, including:

the history screen and advertisement determining module is used for determining a history display screen and history advertisements displayed on the history display screen;

the second historical information determining module is used for determining corresponding historical advertisement display screen information, historical advertisement information and historical interaction information based on the historical display screen and the historical advertisements, wherein the historical advertisement information comprises target crowd characteristic information of the historical advertisements, and the historical advertisement display screen information comprises crowd ratio information corresponding to a dimension characteristic interval;

The second history matching degree determining module is used for determining the history matching degree of the history display screen and the history advertisement based on the history interaction information;

and the second training module is used for training the initial model based on the historical advertisement display screen information, the historical advertisement information and the historical matching degree to obtain a trained display screen determining model.

In a twelfth aspect, embodiments of the present application provide an advertisement presentation screen information determining apparatus, including:

the second crowd determining module is used for determining crowd corresponding to the advertisement display screen according to attribute information and position information of the advertisement display screen and historical login information of users, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the users;

the second crowd quantity determining module is used for determining the crowd quantity of the crowd characteristic information falling into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

the second crowd ratio information determining module is used for determining crowd ratio information corresponding to the dimension characteristic interval based on the crowd number of the crowd characteristic information falling into the dimension characteristic interval and the crowd total number corresponding to the advertisement display screen;

And the advertisement display screen information determining module is used for determining advertisement display screen information of the advertisement display screen based on the crowd proportion information.

In a thirteenth aspect, embodiments of the present application provide an electronic device, including:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to:

In a fourteenth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

In a fifteenth aspect, embodiments of the present application provide an electronic device, including:

a processor; and

In a sixteenth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

In a seventeenth aspect, embodiments of the present application provide an electronic device, including:

A processor; and

In an eighteenth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

In a nineteenth aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In a twentieth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

In a twenty-first aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In a twenty-second aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

In a twenty-third aspect, an embodiment of the present application provides an electronic device, including:

a processor; and

In a twenty-fourth aspect, embodiments of the present application provide a computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

The above-mentioned at least one technical scheme that this application embodiment adopted can reach following beneficial effect:

in this embodiment of the present invention, the resource information includes target crowd characteristic information of a target crowd, and the resource display device information includes crowd characteristic information associated with the resource display device, preferably, crowd ratio information corresponding to the dimension characteristic interval may further be included. Therefore, by combining the resource information and the resource display equipment information, the target resource display equipment suitable for the target display resource is determined from the resource display equipment, and the more suitable equipment can be selected from the plurality of equipment for displaying the resource according to the group characteristics of the audience, so that the target display resource can be displayed to the expected target crowd more, the touch rate of the target display resource can be improved, and the efficiency of resource display is improved.

Drawings

The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiments of the application and together with the description serve to explain the application and do not constitute an undue limitation to the application. In the drawings:

fig. 1 is a schematic flow chart of a method for determining a resource display device according to an embodiment of the present application;

fig. 2 is a flowchart illustrating a specific process of determining resource display device information in the method for determining resource display device provided in the embodiment of the present application;

fig. 3 is a flowchart illustrating a specific process of determining a target resource display device in the method for determining a resource display device according to the embodiment of the present application;

fig. 4 is a flow chart of a training method for determining a model by using display equipment according to an embodiment of the present application;

FIG. 5 is a flowchart illustrating a method for determining an advertisement presentation screen according to an embodiment of the present application;

fig. 6 is a flowchart of a training method for determining a model of a display screen according to an embodiment of the present application;

fig. 7 is a flowchart of a method for determining information of an advertisement display device according to an embodiment of the present application;

fig. 8 is a schematic structural diagram of a resource display device determining apparatus provided in an embodiment of the present application;

Fig. 9 is a schematic structural diagram of a display device determination model training apparatus according to an embodiment of the present application;

fig. 10 is a schematic structural diagram of an information determining apparatus for resource display devices according to an embodiment of the present application;

FIG. 11 is a schematic diagram of a structure of an advertisement presentation screen determining apparatus according to an embodiment of the present application;

fig. 12 is a schematic structural diagram of a display screen determination model training device according to an embodiment of the present application;

fig. 13 is a schematic structural diagram of an information determining apparatus for advertisement display equipment according to an embodiment of the present application;

fig. 14 is a schematic structural diagram of an electronic device according to an embodiment of the present application;

fig. 15 is a schematic structural diagram of a second electronic device according to an embodiment of the present application.

Detailed Description

For the purposes, technical solutions and advantages of the present application, the technical solutions of the present application will be clearly and completely described below with reference to specific embodiments of the present application and corresponding drawings. It will be apparent that the described embodiments are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art without undue burden from the present disclosure, are within the scope of the present disclosure.

With the maturation and development of various information display technologies such as electronic screen display, the manner of resource display by means of various devices such as electronic screens, display boards and display columns is more diversified. Take the device as embodied as an electronic screen for example. Along with the popularization of electronic screens, various electronic screens arranged in various living scenes are layered endlessly, and become one of important channels for people to acquire information.

In the embodiment of the application, the resources displayed by various devices such as the screen can be various. For example, it may be public service advertisements, it may be commercial advertisements, it may be important news information, it may be notification messages that require advertising, etc.

It will be appreciated that whatever type of resource corresponds to a particular presentation purpose and, therefore, will also correspond to a range of target populations. For example, a commercial for displaying a child product may include primarily targeted groups of age-appropriate children, teachers, parents, etc. For another example, news information about a retirement policy may be targeted to include mainly the middle aged and the children. For another example, public welfare advertisements for advocating green travel may be targeted to people in all communities.

At the same time, the characteristics of the crowd being reached by a device (e.g., an electronic screen) located at a particular location and in a particular scene are often relatively fixed. For example, a screen located in a office building that touches a population likely to be at a position between 25 and 40 years old. Also for example, a screen located in a district garden, which touches the population most likely to be in the middle aged and elderly people of 50-70 years old. For another example, a screen located in a bus stop around a college may be most likely to be at the age of 18-25 years old in the population.

Therefore, by adopting the method provided by the embodiment of the application, the equipment matched with the resource to be displayed is determined based on the resource information capable of showing the characteristics of the target crowd and the resource display equipment capable of showing the characteristics of the touch crowd, so that the resource can be displayed to the target crowd to a greater extent, the touch rate of the target display resource is improved, and the efficiency of resource display is improved.

The following describes in detail the technical solutions provided by the embodiments of the present application with reference to the accompanying drawings.

Referring to fig. 1, an embodiment of the present application provides a method for determining a resource exhibition device, where the method may include:

S101: and determining resource information of the target display resource.

It can be understood that the target exhibition resource in the embodiment of the application can be various resources which want to be exhibited to the user. For example, it may be public service advertisements, it may be commercial advertisements, it may be important news information, it may be notification messages that require advertising, etc. The specific form of the target display resource can be static images, pictures, characters and the like, or dynamic videos, animations and the like.

The resource information determined in step S101 may include information about aspects related to the target presentation resource. For example, identification of the target presentation resource, file format, file size, age information, etc. may be included.

In the embodiment of the application, the resource information particularly includes target crowd characteristic information associated with a target crowd. It will be appreciated that the target group, which refers to the display object for which the target display resource is primarily directed, is typically determined by the subject (e.g., government agency, advertiser, etc.) desiring to display the resource for its purpose of displaying the resource. Crowd characteristic information of a target crowd (may be simply referred to as target crowd characteristic information) refers to information capable of reflecting characteristics of the target crowd from a certain angle or angles. For example, the demographic information may be one or more of age characteristics, gender characteristics, occupation characteristics, behavioral habit characteristics, geographic characteristics, purchasing power characteristics, and the like of the target demographic.

It can be appreciated that, according to different display purposes, different resource contents, different resource forms, the determined target crowd may be different, and the type of crowd feature information of the target crowd to be focused and the specific content of the determined target crowd feature information will also be different.

For example, assuming that the targeted display resource is a classical anti-aging cosmetic advertisement, the advertiser displays the advertisement with the aim of expanding the sales volume of the product. The target demographic information of the target demographic of the advertisement may include:

age characteristics: over 35 years old;

sex characteristics: female;

behavior habit characteristics: the same commodity is purchased, the same commodity is consumed by beauty parlor, or the same type of commodity is purchased.

For another example, assuming the target display resource is a new notebook, the advertiser displays an advertisement for the purpose of displaying a new product. The target demographic information of the target demographic of the advertisement may include:

age characteristics: between 20 and 40 years old;

sex characteristics: is not limited;

behavior habit characteristics: news and websites related to a computer are browsed frequently, computer accessories are purchased frequently, and messages in aspects of computer configuration, use and the like are issued frequently;

Purchasing power characteristics: there is a experience of purchasing thousands of yuan or more.

It can be understood that, the resource information of the target display resource determined in the step S101 includes crowd characteristic information of the target crowd, so that the characteristic requirements of the main body desiring to perform resource display, such as an advertiser, on the characteristics of the target display crowd in multiple dimensions of the target display resource can be reflected.

S103: a plurality of resource presentation device information is determined.

It should be noted that, the resource display device applicable to the embodiments of the present application may be a device with an electrical connection, for example, an electronic screen that is fixedly placed, or may be a device without an electrical connection, for example, a display case, a display board, a display column, or the like.

It should be noted that, when executing step S103, the pre-stored resource display device information associated with the plurality of resource display devices may be read locally from the execution body, or may be obtained from an external server after receiving the request for determining the plurality of resource display device information, or may be collected after receiving the request for determining the plurality of resource display device information.

The resource display device information may include information on each aspect of the resource display device. The information of the resource display device may include geographical location information of the resource display device, for example, administrative division information where the resource display device is located, business district information where the resource display device is located, longitude and latitude information where the resource display device is located, positioning coordinate information, and the like. The information of the resource display device can also comprise scene type information of the resource display device, such as travel scenes, campus scenes, shopping scenes, work scenes, entertainment scenes, fitness scenes and the like. The resource display device information may also include the type of the resource display device itself, for example, an electronic screen type device, a bulletin board type device, an advertisement wall type device, a scroll screen type device, and the like.

In the embodiment of the application, the resource display device information particularly includes crowd characteristic information of a crowd associated with the resource display device, and the crowd associated with the resource display device can be called a touch crowd of the resource display device, which represents a crowd capable of seeing the resource displayed on the device. The crowd characteristic information of the touch crowd can be age characteristics, sex characteristics, occupation characteristics and the like of the touch crowd. Therefore, it can be understood that, if the crowd characteristic information corresponding to a certain resource display device matches with the target crowd characteristic information contained in the resource information of the target display resource, the target display resource is displayed on the resource display device, so that a better display effect can be obtained, and the display efficiency of resource display is improved.

Preferably, the resource display device information further comprises crowd ratio information corresponding to the dimension feature interval of the crowd feature information, wherein the crowd ratio information is the ratio information of the number of people with the crowd feature information falling into the dimension feature interval in the total number of people corresponding to the resource display device.

The dimension feature section may reflect a section division of a certain dimension feature. For example, the dimension feature of age is divided into sections, and a plurality of dimension feature sections can be formed: under 20 years old; 20-30 years old; 30-40 years old; 40-60 years old; over 60 years of age. For another example, the purchasing power dimension feature may be divided into a plurality of dimension feature sections: the consumption of the whole month is less than 1000 yuan; consuming 1000-5000 yuan in a month; the consumption of 5000-20000 yuan is carried out in the month; the consumption of the feed is more than 20000 yuan per month.

It can be appreciated that when determining the information of the resource display device, specifically, when determining the crowd ratio information corresponding to the dimension feature interval, there may be multiple ways to select the dimension feature and divide the interval of the dimension feature, and the selection may be determined according to one or more factors of the type, the location, the application scenario, and the focused key dimension of the display device. For example, for a device applied to a travel scene, since users of various ages, various purchasing powers, various professions may enter the scene, each dimension feature of the ages, purchasing powers, professions, etc. may be divided into sections. For another example, for a device applied to a shopping scenario, since the dimension of purchasing power needs to be focused in this scenario, the dimension feature of purchasing power can be divided into sections with a smaller granularity.

Optionally, when the resource display device information further includes crowd ratio information corresponding to a dimension feature interval of the crowd feature information, the resource information may also include target crowd ratio threshold information corresponding to a target dimension interval, where the target crowd ratio threshold information is ratio information of the number of people whose target crowd feature information falls into the target dimension interval in the total number of target crowds corresponding to the resource information. At this time, for the dimension characteristic interval a and the target dimension interval B that are matched, if the population ratio information of a certain resource display device corresponding to the dimension characteristic interval a meets the target population ratio threshold information corresponding to the target dimension interval B, the resource display device may be determined as the target resource display device.

A specific procedure of determining the resource presentation device information will be exemplified below.

Referring to fig. 2, when determining resource display device information of the resource display device, the method may specifically include:

s1031: and determining the crowd corresponding to the resource display equipment according to the attribute information and the position information of the resource display equipment and the historical login information of the user, wherein the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises the login position information and the crowd characteristic information of the user.

Specifically, when step S1031 is implemented, the reference point position of the touch area may be determined according to the position information of the resource display device; and determining the range of the touch area according to the attribute information of the resource display equipment. And further, the touch-up region of the resource display device can be determined based on the reference point position and the range of the touch-up region. The attribute information of the resource display device may include at least one of size information, display parameter information and application scenario information of the resource display device.

It is understood that the touch-up area of the resource display device may be understood as an area where the resource displayed on the resource display device can be effectively obtained. For example, for a device that presents a resource in the form of sound, the touch-up area of the device is the area where the sound emitted by the device can be heard. For another example, in a device that displays resources in a visual form such as pictures, images, videos, and text, the touch-up area of the device is an area where information displayed on the device can be seen.

It can be understood that the attribute information of the resource display device is different, and the reach is also different. For example, the larger the size of the device, the larger the range of its reach; conversely, the smaller the size of the device, the smaller the range of its touch area. For another example, the larger the maximum volume of the device (the volume of the device, which can be understood as a kind of play parameter information), the larger the range of the touch area thereof; conversely, the smaller the maximum volume of the device, the smaller the range of its touch area. For another example, the application scene is a device of an elevator cage, the range of the touch area of which is smaller, and the application scene is a device of a square, the range of the touch area of which is larger.

When the touch area of the resource display equipment is determined, the touch area of the resource display equipment can be determined by taking the position information of the resource display equipment as a datum point position and combining the range of the touch area determined according to the attribute information of the resource display equipment. For example, the touch area of a resource display device may be determined with the reference point position as the center of a circle and a size determined according to the range of the touch area as the radius. It will be appreciated that the touch-up area determined in this manner will appear as a sector area.

On the basis of determining the touch area of the resource display equipment according to the attribute information and the position information of the resource display equipment, the user matched with the touch area in the login position information can be determined as the crowd corresponding to the resource display equipment further based on the login position information of the user in the history login information.

The user's login location information in the history login information may be reported to the server by the user when logging in/using the application or the service platform, or may be actively acquired from the mobile terminal held by the user when the server obtains the user's authorization. It can be understood that the login location information of the user can reflect the geographical location information of the user in the actual life scene, so that whether the user can receive the resource displayed on the resource display device can be judged by judging whether the login location information of the user falls into the touch area of the resource display device (if the login location information falls into the touch area, the login location information can be considered to be matched with the touch area), and whether the user belongs to the touch crowd of the resource display device can be judged. Specifically, when the login position information of a certain user falls into the touch area of the resource display equipment, the user can be determined to be capable of receiving the resources displayed on the resource display equipment, and the user belongs to the touch crowd of the resource display equipment; otherwise, when the login position information of a certain user does not fall into the touch area of the resource display device, it can be determined that the user cannot receive the resource displayed on the resource display device, and the user does not belong to the touch crowd of the resource display device.

S1033: and determining the crowd quantity of the crowd characteristic information falling into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment.

As described above, the history log-in information includes the crowd characteristic information of the user in addition to the log-in position information of the user. The crowd characteristic information of the user can be single-dimensional or multi-dimensional, and can comprise at least one of basic attribute information, consumption behavior information, habit preference information, social relation information and interaction behavior information of the user.

The basic attribute information may specifically include one or more of age, gender, height, weight, blood type, birthday, constellation, academic, native place, telephone number, home address, work unit, occupation, job, title, certificate number, property status, family status, etc. of the user.

The consumption behavior information may specifically include information related to one or more of user purchase, test, search, consultation, complaint, after-sale application, and the like. The consumption behavior information may be associated with one or more of a category, name, model, index parameter, place of origin, specification, etc. of the good or service.

The habit preference information may be embodied as habits and preferences of the user for performing various behaviors in various life scenes. For example, in purchasing clothing, habit preference information may be embodied as habits and preferences of a user with respect to particular goods, markets, brands, styles, materials, colors, and the like. For another example, in watching a video, habit preference information may be embodied as habits and preferences of a user regarding types of videos (e.g., variety, movies, television shows, animation, self-channel, etc.), content topics (e.g., variety videos may be divided into interviews, talk shows, game athletic, fashion, music, friends, etc.), ages (e.g., 2017, 2000, etc.), production areas (e.g., inland, harbor, europe, korea, etc.), performance personnel (e.g., actors, directors, original authors, dramas, etc.), etc.

The social relationship information may specifically include friends of the user in the instant messaging system, information focused on the interactive platform, and so on.

The interaction behavior information may specifically include a behavior that a user scans a code to access a specific link, or a user clicks a button, a control, or an interaction element, and so on.

When S1033 is executed, users whose crowd characteristic information falls within the dimension characteristic interval may be determined as history characteristic users, and the crowd number of the history characteristic users may be determined on the basis of this. It can be understood that the dimension feature interval is associated with the resource display device, and reflects how the touch-up demographics are divided when the feature analysis is performed on the touch-up demographics of the resource display device. Therefore, the dimension characteristic interval can be understood as a judgment standard for classifying or classifying the touch people group; the process of determining historical feature users can be understood as a process of classifying users in a population of reach. The crowd characteristic information of the user a falls into the nth dimension characteristic section, and it can be understood that the user a meets the condition of being classified into the history characteristic user group (which can be recorded as the nth group of history characteristic users) corresponding to the nth dimension characteristic section, and thus, the user a is determined as the history characteristic user corresponding to the nth dimension characteristic section.

On the basis of dividing users in the crowd corresponding to the resource display equipment according to the dimension feature intervals, the number of historical feature users corresponding to each dimension feature interval is further counted, namely the crowd number of the crowd feature information falling into the dimension feature interval.

S1035: and determining crowd ratio information corresponding to the dimension feature interval based on the crowd quantity of the crowd feature information falling into the dimension feature interval and the crowd total quantity corresponding to the resource display equipment.

When step S1035 is executed, a ratio of the number of users in the historical feature user group corresponding to a certain dimension feature interval (i.e., the number of people whose crowd feature information falls into the dimension feature interval) to the total number of users in the touch-up crowd (i.e., the crowd corresponding to the resource display device) may be calculated, and the calculated ratio may be determined as crowd ratio information corresponding to the dimension feature interval. In other words, the crowd ratio information corresponding to a certain dimension feature section refers to the ratio of the number of users whose crowd feature information satisfies the condition of the dimension feature section to the total number of people touching the crowd.

It can be understood that when the resource display device information of the resource display device is determined to be divided into a plurality of dimension feature intervals, each dimension feature interval corresponds to the respective crowd ratio information, and the above steps S1031, S1033 and S1035 are repeatedly performed for each dimension feature interval.

S1037: and determining the resource display equipment information of the resource display equipment based on the crowd proportion information.

It can be understood that when the resource display device information of the resource display device is determined, the crowd ratio information corresponding to the dimension feature interval can be added into the original resource display device information, so that the new resource display device information can reflect the feature information of the crowd that the resource display device can reach, and other aspects of information related to the resource display device, such as one or more of the geographic position information of the resource display device, the scene type information of the resource display device and the type of the resource display device, can be supplemented into the resource display device information on the basis of determining the crowd ratio information corresponding to the dimension feature interval. The specific content of the labels in the resource display equipment information except the crowd ratio information is designed according to the actual application requirements, and the embodiment of the application is not limited to the specific content.

It should be further noted that, for a certain resource display device, when determining the crowd ratio information in the information of the resource display device, the dimension features may be selected from multiple angles, and the dimension feature intervals are divided for each dimension feature, so as to determine the crowd ratio information corresponding to each dimension feature interval. Determining crowd ratio information corresponding to the dimension feature interval is further illustrated below.

Assuming that the first dimension feature of the resource display device M is age, the feature is divided into five dimension feature sections, which are respectively:

a first interval: under 20 years old;

the second interval: 20-30 years old;

third interval: 30-40 years old;

fourth interval: 40-60 years old;

fifth interval: over 60 years of age.

The user whose age falls in the first interval can be identified as the first group of history feature users (assuming that the total number of people is S) ₁ ) Then the population s of the first set of history feature users ₁ Ratio S of total number S of touch people group ₁ S is the person corresponding to the zone (first zone) with the age below 20 yearsGroup duty cycle information. Similarly, population ratio information corresponding to each dimension characteristic region (here, specifically, the first region, the second region, the third region, the fourth region, and the fifth region of the dimension characteristic of age) can be determined and respectively denoted as s ₂ /S，s ₃ /S，s ₄ /S，s ₅ /S。

Assuming that the second dimension characteristic of the resource display device M is purchasing power, dividing the characteristic into three dimension characteristic sections, which are respectively:

sixth interval: the consumption of the whole month is less than 1000 yuan;

Seventh interval: consuming 1000-5000 yuan in a month;

eighth interval: the consumption of the feed is more than 5000 yuan per month.

The user whose purchasing power falls within the sixth interval among the contact people group (S) of the resource display device M can be identified as the sixth group of history feature users (S) ₆ ) Then the total number s of users of the sixth group of history features ₆ Ratio S of total number S of touch people group ₆ and/S, namely population ratio information corresponding to a section (namely a sixth section) in which the purchasing power consumes less than 1000 yuan in the month. Similarly, population ratio information corresponding to each dimension characteristic section (here, specifically, the seventh section and the eighth section of the dimension characteristic of purchasing power) can be determined and respectively denoted as s ₇ /S，s ₈ /S。

Thus, the resource presentation device information of the resource presentation device M will include: crowd ratio information s corresponding to first interval ₁ S, crowd ratio information S corresponding to the second interval ₂ S, crowd ratio information S corresponding to third interval ₃ S, crowd ratio information S corresponding to fourth interval ₄ Group ratio information S corresponding to fifth section ₅ S, crowd ratio information S corresponding to sixth interval ₆ S, crowd ratio information S corresponding to seventh interval ₇ Group ratio information S corresponding to eighth section ₈ /S。

S105: and determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information.

Before step S105 is executed, step S101 and step S103 may be executed in parallel or may be executed in series in any order. As long as the determination of the resource information and the resource presentation device information is completed before the following step S105 is performed, the embodiment of the present application is not limited thereto.

It can be understood that, because the resource information of the target display resource includes the target crowd characteristic information of the target crowd, and the resource display equipment information of the resource display equipment includes the crowd ratio information corresponding to the dimension characteristic interval, the target resource display equipment with higher contact ratio between the contact crowd (i.e. the crowd associated with the resource display equipment) and the target crowd can be determined based on the target crowd characteristic information and the crowd ratio information, so that the target display resource can be displayed to more target crowd through the target resource display equipment, and a better resource display effect can be achieved.

Optionally, when determining the target resource display device according to the target crowd feature information and the plurality of resource display device information, the matching degree of the resource display device and the target display resource can be evaluated by means of the machine learning model, and the resource display device with the matching degree reaching the preset threshold or the highest matching degree meeting the preset condition is determined as the target resource display device, so as to display the target display resource.

Specifically, referring to fig. 3, when determining the target resource display device according to the target crowd feature information and the plurality of resource display device information, the method may specifically include:

s1051: based on the resource information, a first feature vector is generated, wherein the first feature vector comprises components corresponding to crowd feature information of a target crowd.

It can be understood that the resource information of the target display resource may include related information such as an identifier, a file format, a file size, time-lapse information, and the like of the target display resource, and further includes crowd characteristic information of the target crowd. The target crowd can also be called potential clients, the type of target crowd characteristic information of the target crowd can be selected from dimension characteristics of the crowd concerned by a main body hoped to carry out resource display, such as an advertiser, and the specific content of the crowd characteristic information can be determined by combining with various factors such as characteristics of target display resources, display purposes and the like.

When the first feature vector is generated based on the resource information containing the crowd feature information, the position of the component corresponding to the target crowd feature information and the corresponding relation between the specific content of the target crowd feature information and the numerical value of the corresponding component are determined by the generation rule of the first feature vector.

In one specific example, assume that the resource information of the target presentation resource X includes:

(1) Age of application: 30-40 years (assuming that the value of the component corresponding to the age interval is 2);

(2) The applicable sex is as follows: not limited (assuming the value of the component corresponding to the gender feature is 0);

(3) The method is applicable to the industry: the pharmaceutical industry (assuming a value of 5 for the component corresponding to the occupational feature);

(4) Suitable purchasing power: 1000-10000 yuan per month consumption (assuming that the purchasing power requirement spans two purchasing power intervals, namely a purchasing power characteristic interval 2 of a target crowd, namely 1000-5000 yuan per month consumption, and a purchasing power characteristic interval 3 of the target crowd, namely 5000-20000 yuan per month consumption, respectively; assuming that the value of a component corresponding to the purchasing power characteristic interval is determined according to the following rule, if the purchasing power characteristic interval exists in the purchasing power requirement, the purchasing power characteristic interval is recorded as 1, and if the purchasing power characteristic interval does not exist in the purchasing power requirement, the purchasing power characteristic interval is recorded as 0);

(5) The applicable area is as follows: eastern China (assuming that the value of the component corresponding to the regional feature is 4);

(6) Resource type: video advertisement (assuming the value of the component corresponding to the asset type is 8);

among the six pieces of resource information, the items (1) to (4) belong to the target crowd characteristic information of the target crowd, and reflect the characteristics of the crowd to which the target display resource is expected to reach.

Let the definition of the components in the first feature vector be:

{ age characteristic of target crowd, sex characteristic of target crowd, industry characteristic of target crowd, purchasing power characteristic interval 1 of target crowd, purchasing power characteristic interval 2 of target crowd, purchasing power characteristic interval 3 of target crowd, purchasing power characteristic interval 4 of target crowd, regional characteristic of applicable resource, resource type }

Then, the first feature vector generated based on the resource information of the target presentation resource X is:

{2,0,5,0,1,1,0,4,8}

s1053: and generating a second feature vector for each resource display device based on the information of the respective resource display device, wherein the second feature vector comprises components corresponding to the crowd ratio information.

It can be appreciated that when there are a plurality of resource exhibition devices, a corresponding second feature vector is generated for each resource exhibition device.

It can be understood that the information of the resource display device may include related information such as geographical location information, scene type information, and type of the resource display device itself, and further includes crowd ratio information corresponding to the dimension feature interval. The crowd proportion information reflects the proportion of users with crowd characteristic information falling into each dimension characteristic interval in the touch crowd of the resource display equipment. These users are all once active within the touch-up area of the resource display device (as determined by the matching of the user's once registered location information to the touch-up area), and therefore may be referred to as history feature users.

When generating a second feature vector for any resource display device based on the resource display device information containing crowd proportion information, the position of a component corresponding to crowd proportion information corresponding to a certain dimension feature space in the second feature vector and the corresponding relation between the specific content of the crowd proportion information and the numerical value of the corresponding component are determined by the generation rule of the second feature vector.

In one specific example, assume that the resource presentation device information of the resource presentation device Y includes:

(1) Device class: an electronic screen (assuming that the value of the component corresponding to the device is 3);

(2) The area where the equipment is located: beijing Korea (assuming that the value of the component corresponding to the regional feature is 5);

(3) Scene of equipment: an elevator (assuming the value of the component corresponding to the class of scene is 1);

(4) Dimension features are age features: the population proportion information corresponding to the age dimension characteristic interval 1 (the age is less than 20 years old) is 5%, and the population proportion information corresponding to the age dimension characteristic interval 2 (the age is 20-30 years old) is 30%; the crowd corresponding to the age dimension characteristic interval 3 (age 30-40 years) accounts for 40 percent of the information; the population proportion information corresponding to the age dimension characteristic interval 4 (age 40-60 years old) is 20%; the crowd proportion information corresponding to the age dimension characteristic interval 5 (the age is over 60 years old) is 5%;

(5) The dimension features are purchasing power features: the population proportion information corresponding to the purchasing power characteristic interval 1 (the consuming time of the same month is less than 1000 yuan) is 30%, the population proportion information corresponding to the purchasing power characteristic interval 2 (the consuming time of the same month is 1000-5000 yuan) is 50%, and the population proportion information corresponding to the purchasing power characteristic interval 3 (the consuming time of the same month is more than 5000 yuan) is 20%.

Among the five items of resource display equipment information, the (4) item and the (5) item belong to crowd ratio information corresponding to the dimension characteristic interval, and reflect crowd characteristic information of the crowd which can be reached by the resource display equipment Y.

Let the definition of the components in the second feature vector be:

{ device category, region where device is located, scene where device is located, crowd ratio information corresponding to age dimension feature region 1, crowd ratio information corresponding to age dimension feature region 2, crowd ratio information corresponding to age dimension feature region 3, crowd ratio information corresponding to age dimension feature region 4, crowd ratio information corresponding to age dimension feature region 5, crowd ratio information corresponding to purchasing power feature region 1, crowd ratio information corresponding to purchasing power feature region 2, crowd ratio information corresponding to purchasing power feature region 3 }

Then, the second feature vector generated based on the resource display device information of the resource display device Y is:

{3,5,1,5％,30％,40％,20％,5％,30％,50％,20％}

s1055: determining the matching degree of a plurality of resource display devices and target display resources according to the first feature vector and the second feature vector corresponding to each resource display device;

optionally, when step S1055 is performed, a model may be determined by using a display device constructed based on a machine learning technique, the first feature vector and the second feature vector are used as input variables of the model determined by the display device, and the degree of matching between the model output resource display device and the target display resource is determined by using the display device.

In one specific example, assume that the input variables of the presentation device determination model are defined as:

{ first eigenvector, second eigenvector }

Then upon determining the degree of matching of the target presentation resource X with the resource presentation device Y, the input variables of the input presentation device determination model may be expressed as:

{2,0,5,0,1,1,0,4,8,3,5,1,5％,30％,40％,20％,5％,30％,50％,20％}

after the display equipment determines the model, the matching degree of the target display resource X and the resource display equipment Y is output. Assume that the target display resource X matches the resource display device Y by 80%.

S1057: and determining the target resource display equipment based on the matching degree of the plurality of resource display equipment and the target display resource.

It will be understood that, in order to display the target display resource, when a more suitable device needs to be determined from the plurality of resource display devices, the above steps may be performed multiple times, the matching degree of each resource display device in the plurality of resource display devices and the target display resource is determined, and then step S1057 is performed, based on the matching degree of each resource display device and the target display resource, the target resource display device meeting the preset condition is determined from the plurality of resource display devices.

Alternatively, a device with a matching degree greater than a certain preset threshold may be determined as the target resource presentation device. It can be understood that the higher the matching degree of the resource display device and the target display resource, the larger the proportion of the target crowd meeting the target display resource in the target crowd of the resource display device, and the target display resource can reach the target crowd to a greater degree when the target display resource is displayed on the resource display device.

Alternatively, the preset number of devices with the highest matching degree with the target display resource in the plurality of resource display devices (may be all the resource display devices or part of the resource display devices with the matching degree greater than a certain preset threshold) may be determined as the target resource display device.

After the target resource display equipment is determined according to the method, all the determined target resource display equipment can be displayed to a main body such as an advertiser which wants to display the resources for selection and confirmation, and the target display resources can be displayed on the determined target resource display equipment directly for display.

The embodiment of the application also provides a display equipment determining model training method which is used for training the display equipment determining model so that the display equipment determining model can determine the matching degree of the target display resource and the resource display equipment based on the resource information of the target display resource and the resource display equipment information of the resource display equipment.

It will be appreciated that training of the display device determination model may be performed independently prior to implementing the resource display device determination method, or may be performed prior to determining the degree of matching of the target display resource with the resource display device during the implementation of the resource display device determination method. The embodiments of the present application are not limited in this regard.

Referring to fig. 4, in training the display device to determine the model, the method may specifically include:

s201: a history presentation device is determined, and a history resource presented on the history presentation device.

It can be appreciated that, when step S201 is performed, the history display apparatus and the history resource that have been in the display state for a preset period of time (for example, the preset period of time is 30 days, 180 days, or the like) may be used. In the specific implementation, the resources which are distributed in various areas, various scenes and various types of equipment and displayed on the equipment can be collected and used as history display equipment and history resources; resources of various presentation purposes, various product/service types, and devices for presenting these resources may also be collected as historical resources and historical presentation devices.

It is also understood that in determining the historical display device and the historical resources, screening may be performed based on the purpose of the display device determination model. If the presentation device determination model is only used for certain types of resources, such as only used to determine target resource presentation devices for commercials, then the historical resources and their corresponding presentation devices may be determined only for commercials and their presentation devices. If the presentation device determination model is only used for certain types of devices, such as only used for screening in an electronic screen, the determination of the history presentation device and its presented history resources may be limited to only the electronic screen and its presented resources.

S203: based on the history display equipment and the history resources, corresponding history resource display equipment information, history resource information and history interaction information are determined, wherein the history resource information comprises target crowd characteristic information of the history resources, and the history resource display equipment information comprises crowd proportion information corresponding to the dimension characteristic interval.

It can be appreciated that the manner in which the corresponding historical resource display device information is determined based on the historical display device is similar to the manner in which the resource display device information of the resource display device is determined as described above. The manner of determining the corresponding historical resource information based on the historical resources is similar to the manner of determining the resource information of the target display resource, and is not described herein.

When the history interactive information is determined based on the history display equipment and the history resources, the interactive behaviors of the user and the history display equipment or the interactive behaviors of the user and the history resources can be collected in the process of displaying the history resources on the history display equipment. Specifically, the behavior that the user stands in front of the history display device for watching the history resource can be mentioned; the user may click a button or control on the history display device or scan a two-dimensional code displayed on the history display device to access interactive actions related to the history resource, participate in voting, evaluation, etc.

S205: based on the history interaction information, determining the history matching degree of the history display equipment and the history resource;

it can be appreciated that the historical interaction information can reflect specific situations of the actual contact crowd of the historical resource, for example, the number of the actual contact crowd, the crowd characteristic information distribution situation of the crowd, and the like. Therefore, the history interaction information can reflect the history matching degree of the history display device and the history resource.

In one case, it can be considered that the number, frequency, distribution range, evaluation level, access amount and other investigation factors of the history interaction information are positively correlated with the history matching degree of the history display device and the history resource. The more and more frequent the history interaction information, the more the number of users participating in the interaction behavior, the more the number of participation times, the higher the evaluation on the history resource or the history display device, the higher the access amount of accessing the corresponding resource link, and the like, and the higher the history matching degree between the history display device and the history resource may be.

Further, the accessibility of the historical resource presentation may be determined based on the historical interaction information. The touch rate refers to the ratio of the user who meets the crowd characteristic information of the target crowd of the history resource in the actual touch crowd of the history resource in the process of displaying the history resource on the history display equipment. It can be appreciated that the touch rate is positively correlated with the degree of matching: the higher the touch rate, the higher the history matching degree between the history display device and the history resource.

Specifically, when determining the history matching degree of the history display device and the history resource based on the history interaction information, the method may include the following steps:

first, first feature information of each user in a historical touch crowd actually acquiring a historical resource and first number of the historical touch crowd are determined based on historical interaction data. It can be appreciated that the first number of historical touch-up demographics is the total number of people actually touch-up demographics for the historical resources displayed on the historical display device.

And secondly, matching the first characteristic information of the users with the crowd characteristic information of the target crowd of the history resource, and determining the second number of the users with the first characteristic information matched with the crowd characteristic information. It can be understood that the second number is the total number of people meeting the crowd characteristic information of the target crowd in the crowd actually reached by the history resource displayed on the history display equipment.

Finally, a history matching degree of the history display device and the history resource is determined based on the first quantity and the second quantity. Specifically, the ratio of the second number to the first number can be calculated, the ratio is directly used as the history matching degree of the history display equipment and the history resource, the interval can be divided into intervals by comparing the value or the history matching degree, and the history matching degree is determined according to the interval in which the ratio falls.

S207: based on the historical resource display equipment information, the historical resource information and the historical matching degree, training the initial model to obtain a trained display equipment determination model.

Alternatively, the initial model may be built using the architecture of a linear regression model.

Alternatively, when step S207 is performed, the input vector of the initial model may be generated based on the historical resource display device information and the historical resource information. It should be noted that, the process of generating the input vector of the initial model is similar to the process of generating the first feature vector and the second feature vector in the foregoing method, and will not be repeated here. Then, the input vector is input into the initial model to obtain the output of the initial model. And then, adjusting parameters of the initial model according to the difference between the output of the initial model and the history matching degree. Repeating the steps until the difference between the output of the initial model and the history matching degree meets the preset condition, and obtaining the trained display equipment determination model.

When training of the display equipment determination model is performed, a training sample is first obtained, that is, the history resource display equipment information of the history display equipment and the history resource information of the history resource in a preset time period are obtained. Based on these training samples, a training set and a validation set may be determined at the time of model training. Optionally, the sample numbers of the training set and the verification set may be flexibly allocated, for example, 70% of the training samples are used as the training set for training the display device to determine the model, and the remaining 30% of the training samples are used as the verification set, so that the verification display device determines whether the output of the model meets the preset requirement.

On the basis of obtaining training samples, sample data is required to be calibrated, namely, a process of determining the history matching degree based on history interaction information. It can be appreciated that, for the resource L displayed on the device K, the interaction information between the user and the device K and/or the resource L can reflect the actual touch situation of the resource display, and the matching degree determined based on the interaction information can reflect the actual matching degree between the device K and the resource L. Therefore, the input vectors corresponding to the equipment K and the resource L are calibrated according to the matching degree, and the expected output of the model after the input vectors corresponding to the equipment K and the resource L are received is determined as the display equipment, so that the parameters of the initial model can be adjusted according to the difference between the actual output and the expected output. And the method is repeated circularly, so that the actual output of the initial model continuously approaches the expected output until the difference between the actual output and the expected output is small enough to reach the preset condition, and training of the initial model can be considered to be completed, and the trained display equipment determination model is obtained.

It should be noted that after the target resource display device is determined based on the display device determination model, and the target display resource is actually displayed on the target resource display device, the interactive information of the user on the target resource display device based on the target display resource can be further obtained, the target display resource is used as a history resource, the target resource display device is used as a history display device, the interactive information of the user on the target resource display device based on the target display resource is used as a history interactive information, a new training set is formed, the display device determination model is trained again, and the display device determination model is updated, so that the output of the display device determination model is more accurate.

It can be understood that the process of determining the information of the resource display device described in the method for determining the resource display device may be performed when the resource display device needs to be determined, or may be performed independently, where the determined information of the resource display device is used as pre-stored information, and is used by an execution subject of the method for determining the resource display device to call. Accordingly, an embodiment of the present application may further provide a method for determining information of a resource display device, as shown in fig. 2, where the method may specifically include:

s1031: determining a crowd corresponding to the resource display equipment according to attribute information and position information of the resource display equipment and historical login information of users, wherein the crowd corresponding to the resource display equipment comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the users;

s1033: determining the number of people with the crowd characteristic information falling into a preset dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

s1035: determining crowd ratio information corresponding to the dimension feature interval based on the crowd quantity of the crowd feature information falling into the dimension feature interval and the crowd total quantity corresponding to the resource display equipment;

In an application scenario, the target display resource may be specifically a target advertisement, and the resource display device may be specifically an advertisement display screen, and the method for determining the resource display device provided by the embodiment of the application may be specifically an advertisement display screen determining method. Referring to fig. 5, the method for determining an advertisement presentation screen provided in the embodiment of the present application may specifically include:

s301: determining a plurality of advertisement presentation screen information, the advertisement presentation screen information including crowd characteristic information associated with the advertisement presentation screen;

s303: determining advertisement information of a target display advertisement, wherein the advertisement information comprises target crowd characteristic information;

s305: and determining a target advertisement display screen according to the target crowd characteristic information and the advertisement display screen information.

Preferably, in the method for determining an advertisement display screen, the advertisement display screen information further includes crowd ratio information corresponding to a dimension feature interval of the crowd feature information, wherein the crowd ratio information is the ratio information of the number of people whose crowd feature information falls into the dimension feature interval in the total number of people corresponding to the advertisement display screen.

Preferably, in the method for determining the advertisement display screen, the advertisement information further includes target crowd ratio threshold information corresponding to the target dimension interval, wherein the target crowd ratio threshold information is the ratio information of the number of people whose target crowd characteristic information falls into the target dimension interval in the total number of target crowd corresponding to the advertisement information;

determining a target advertisement display screen according to the target crowd characteristic information and the advertisement display screen information, including:

and under the condition that the dimension characteristic interval is matched with the target dimension interval, determining the advertisement display screen with the crowd proportion information meeting the target crowd proportion threshold value information as a target advertisement display screen.

Preferably, in the advertisement presentation screen determining method, determining a plurality of advertisement presentation screen information includes:

determining a crowd corresponding to the advertisement display screen according to attribute information and position information of the advertisement display screen and historical login information of a user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

based on the crowd ratio information, advertisement presentation screen information of the advertisement presentation screen is determined.

Preferably, in the advertisement presentation screen determining method, determining a target advertisement presentation screen according to target crowd characteristic information and a plurality of advertisement presentation screen information includes:

generating a first feature vector based on the advertisement information, wherein the first feature vector comprises components corresponding to the target crowd feature information;

generating a second feature vector for each advertisement display screen based on the advertisement display screen information, wherein the second feature vector comprises components corresponding to the crowd ratio information;

determining the matching degree of a plurality of advertisement display screens and target display advertisements according to the first feature vector and the second feature vector corresponding to each advertisement display screen;

the target advertisement display screen is determined based on the degree of matching of the plurality of advertisement display screens with the target display advertisement.

Preferably, in the advertisement display screen determining method, determining a matching degree of a plurality of advertisement display screens and a target display advertisement according to the first feature vector and the second feature vector corresponding to each advertisement display screen includes:

And taking the first feature vector and the second feature vector as input variables of a display screen determining model, determining the model by using the display screen, and outputting the matching degree.

It can be understood that the method for determining the advertisement display screen is a specific implementation of the method for determining the resource display device in the application scenario of advertisement display, so the foregoing related content about the method for determining the resource display device is applicable to the present embodiment, and is not repeated herein.

In this embodiment of the present invention, the advertisement information includes target crowd characteristic information of a target crowd, the advertisement display screen information includes crowd characteristic information associated with an advertisement display screen, and preferably, the advertisement display screen information may further include crowd ratio information corresponding to a dimension characteristic interval. Therefore, the target advertisement display screen suitable for target display advertisements is determined from the advertisement display screen by combining the advertisement information and the advertisement display screen information, and the advertisement can be displayed by selecting more suitable equipment from a plurality of equipment for target display advertisements based on group characteristics of audiences, so that the target display advertisements can be displayed to expected target groups more, the contact rate of the target display advertisements can be improved, and the efficiency of advertisement display is improved.

In an application scenario of advertisement presentation, the presentation device determination model may also be embodied as a presentation screen determination model. The method for training the model by determining the model on the display screen is shown in fig. 6, and may specifically include:

s401: determining a history display screen and history advertisements displayed on the history display screen;

s403: based on the historical display screen and the historical advertisements, corresponding historical advertisement display screen information, historical advertisement information and historical interaction information are determined, the historical advertisement information comprises target crowd characteristic information of the historical advertisements, and the historical advertisement display screen information comprises crowd proportion information corresponding to dimension characteristic intervals;

s405: based on the history interaction information, determining the history matching degree of a history display screen and a history advertisement;

s407: based on the historical advertisement display screen information, the historical advertisement information and the historical matching degree, training the initial model to obtain a trained display screen determining model.

It can be understood that the display screen determining model training method is a specific implementation of the display device determining model training method in the application scenario of advertisement display, so the foregoing related content about the display device determining model training method is applicable to the present embodiment, and is not repeated herein.

In an application scene of advertisement display, the method for determining information of the resource display device can also be embodied as a method for determining information of an advertisement display screen, and is used for determining information of the advertisement display screen. Referring to fig. 7, the method may specifically include:

s501: determining a crowd corresponding to the advertisement display screen according to attribute information and position information of the advertisement display screen and historical login information of a user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users, and the historical login information comprises login position information and crowd characteristic information of the user;

s503: determining the number of people with the crowd characteristic information falling into a dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

s505: determining crowd ratio information corresponding to the dimension feature interval based on the crowd quantity of the crowd feature information falling into the dimension feature interval and the crowd total quantity corresponding to the advertisement display screen;

s507: based on the crowd ratio information, advertisement presentation screen information of the advertisement presentation screen is determined.

It can be understood that the method for determining information of the advertisement display screen is a specific implementation of the method for determining information of the resource display device in the application scenario of advertisement display, so the foregoing related content about the method for determining information of the resource display device is applicable to the present embodiment, and is not repeated here.

The embodiment of the application also provides a device for determining resource display equipment, as shown in fig. 8, the device comprises:

a resource display device information determining module 101, configured to determine a plurality of resource display device information, where the resource display device information includes crowd feature information associated with a resource display device;

a resource information determining module 103, configured to determine resource information of a target display resource, where the resource information includes target crowd feature information;

the target resource display device determining module 105 is configured to determine a target resource display device according to the target crowd characteristic information and the plurality of resource display device information.

It can be understood that the resource display device determining apparatus provided in the embodiments of the present application can implement the resource display device determining method provided in the foregoing embodiments, and the relevant explanation about the resource display device determining method is applicable to the resource display device determining apparatus, which is not described herein again.

The embodiment of the application also provides a training device for determining a model of display equipment, as shown in fig. 9, the device comprises:

a history device and resource determination module 201, configured to determine a history display device and a history resource displayed on the history display device;

The first historical information determining module 203 is configured to determine, based on the historical display device and the historical resources, corresponding historical resource display device information, historical resource information, and historical interaction information, where the historical resource information includes target crowd characteristic information of the historical resources, and the historical resource display device information includes crowd ratio information corresponding to the dimension characteristic interval;

a first history matching degree determining module 205, configured to determine a history matching degree of the history display device and the history resource based on the history interaction information;

the first training module 207 is configured to train the initial model based on the historical resource display device information, the historical resource information, and the historical matching degree, and obtain a trained display device determination model.

It can be understood that the display device determining model training apparatus provided in the embodiments of the present application can implement the display device determining model training method provided in the foregoing embodiments, and the relevant explanation about the display device determining model training method is applicable to the display device determining model training apparatus, which is not described herein again.

The embodiment of the application also provides a device for determining information of resource display equipment, as shown in fig. 10, the device may specifically include:

The first person group determining module 301 is configured to determine, according to attribute information and location information of the resource display device, and historical login information of a user, a crowd corresponding to the resource display device, where the crowd corresponding to the resource display device includes at least one of the users, and the historical login information includes login location information and crowd characteristic information of the user;

the first crowd quantity determining module 303 is configured to determine, based on crowd characteristic information of each user in a crowd corresponding to the resource display device, the crowd quantity of the crowd characteristic information falling into a preset dimension characteristic interval;

the first crowd ratio information determining module 305 is configured to determine crowd ratio information corresponding to the dimension feature interval based on the number of crowds whose crowd characteristic information falls into the dimension feature interval and the total number of crowds corresponding to the resource display device;

the resource display device information determining module 307 is configured to determine resource display device information of the resource display device based on the crowd ratio information.

It can be understood that the resource display device information determining apparatus provided in the embodiments of the present application can implement the resource display device information determining method provided in the foregoing embodiments, and the relevant explanation about the resource display device information determining method is applicable to the resource display device information determining apparatus, which is not repeated herein.

The embodiment of the application also provides an advertisement display screen determining device, referring to fig. 11, the device may specifically include:

an advertisement presentation screen information determining module 401, configured to determine a plurality of advertisement presentation screen information, where the advertisement presentation screen information includes crowd feature information associated with an advertisement presentation screen;

the advertisement information determining module 403 is configured to determine advertisement information of a target display advertisement, where the advertisement information includes target crowd characteristic information;

the target advertisement display screen determining module 405 is configured to determine a target advertisement display screen according to the target crowd characteristic information and the advertisement display screen information.

It can be understood that the advertisement display screen determining apparatus provided in the embodiments of the present application can implement the advertisement display screen determining method provided in the foregoing embodiments, and the relevant explanation about the advertisement display screen determining method is applicable to the advertisement display screen determining apparatus, which is not described herein again.

The embodiment of the application also provides a training device for determining the model of the display screen, which can specifically include:

a history screen and advertisement determining module 501, configured to determine a history display screen and a history advertisement displayed on the history display screen;

The second historical information determination module 503The method comprises the steps of determining corresponding historical advertisement display screen information, historical advertisement information and historical interaction information based on a historical display screen and historical advertisements, wherein the historical advertisement information comprises target crowd characteristic information of the historical advertisements, and the historical advertisement display screen information comprises crowd ratio information corresponding to dimension characteristic intervals;

a second history matching degree determining module 505, configured to determine a history matching degree of the history display screen and the history advertisement based on the history interaction information;

the second training module 507 is configured to train the initial model based on the historical advertisement display screen information, the historical advertisement information, and the historical matching degree, to obtain a trained display screen determination model.

It can be understood that the display screen determination model training device provided in the embodiment of the present application can implement the display screen determination model training method provided in the foregoing embodiment, and the relevant explanation about the display screen determination model training method is applicable to the display screen determination model training device, which is not described herein again.

The embodiment of the application also provides an advertisement display screen information determining device, referring to fig. 13, the device may specifically include:

The second crowd determining module 601 is configured to determine a crowd corresponding to the advertisement display screen according to attribute information and location information of the advertisement display screen and historical login information of a user, where the crowd corresponding to the advertisement display screen includes at least one of the users, and the historical login information includes login location information and crowd characteristic information of the user;

a second crowd quantity determining module 603, configured to determine, based on crowd characteristic information of each user in the crowd corresponding to the advertisement display screen, the crowd quantity of the crowd characteristic information falling into the dimension characteristic interval;

the second crowd ratio information determining module 605 is configured to determine crowd ratio information corresponding to the dimension feature interval based on the number of crowds whose crowd characteristic information falls into the dimension feature interval and the total number of crowds corresponding to the advertisement display screen;

the advertisement presentation screen information determining module 607 is configured to determine advertisement presentation screen information of the advertisement presentation screen based on the crowd ratio information.

It can be understood that the advertisement display screen information determining apparatus provided in the embodiment of the present application can implement the resource display device information determining method provided in the foregoing embodiment, and the relevant explanation about the resource display device information determining method is applicable to the advertisement display screen information determining apparatus, which is not described herein again.

Fig. 14 is a schematic structural view of an electronic device according to an embodiment of the present application. Referring to fig. 14, at the hardware level, the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory (non-volatile Memory), such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, network interface, and memory may be interconnected by an internal bus, which may be an ISA (Industry Standard Architecture ) bus, a PCI (Peripheral Component Interconnect, peripheral component interconnect standard) bus, or EISA (Extended Industry Standard Architecture ) bus, among others. The buses may be classified as address buses, data buses, control buses, etc. For ease of illustration, only one bi-directional arrow is shown in FIG. 14, but not only one bus or type of bus.

And the memory is used for storing programs. In particular, the program may include program code including computer-operating instructions. The memory may include memory and non-volatile storage and provide instructions and data to the processor.

The processor reads the corresponding computer program from the nonvolatile memory into the memory and then runs the computer program to form the resource display equipment determining device on a logic level. The processor is used for executing the programs stored in the memory and is specifically used for executing the following operations:

The method performed by the resource presentation device determining apparatus disclosed in the embodiment shown in fig. 1 of the present application may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or by instructions in the form of software. The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; but also digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), field programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components. The disclosed methods, steps, and logic blocks in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present application may be embodied directly in hardware, in a decoded processor, or in a combination of hardware and software modules in a decoded processor. The software modules may be located in a random access memory, flash memory, read only memory, programmable read only memory, or electrically erasable programmable memory, registers, etc. as well known in the art. The storage medium is located in a memory, and the processor reads the information in the memory and, in combination with its hardware, performs the steps of the above method.

The electronic device may further execute the method executed by the resource display device determining apparatus in fig. 1, and implement the function of the resource display device determining apparatus in the embodiment shown in fig. 1, which is not described herein again.

The embodiments of the present application also provide a computer readable storage medium storing one or more programs, where the one or more programs include instructions, which when executed by an electronic device including a plurality of application programs, enable the electronic device to perform a method performed by the resource presentation device determining apparatus in the embodiment shown in fig. 1, and specifically are configured to perform:

Fig. 15 is a schematic structural diagram of an electronic device according to an embodiment of the present application. Referring to fig. 15, at the hardware level, the electronic device includes a processor, and optionally an internal bus, a network interface, and a memory. The Memory may include a Memory, such as a Random-Access Memory (RAM), and may further include a non-volatile Memory (non-volatile Memory), such as at least 1 disk Memory. Of course, the electronic device may also include hardware required for other services.

The processor, network interface, and memory may be interconnected by an internal bus, which may be an ISA (Industry Standard Architecture ) bus, a PCI (Peripheral Component Interconnect, peripheral component interconnect standard) bus, or EISA (Extended Industry Standard Architecture ) bus, among others. The buses may be classified as address buses, data buses, control buses, etc. For ease of illustration, only one bi-directional arrow is shown in fig. 15, but not only one bus or one type of bus.

The processor reads the corresponding computer program from the nonvolatile memory into the memory and then runs the program to form the advertisement display screen determining device on a logic level. The processor is used for executing the programs stored in the memory and is specifically used for executing the following operations:

determining a plurality of advertisement presentation screen information, the advertisement presentation screen information including crowd characteristic information associated with the advertisement presentation screen;

The method performed by the advertisement presentation screen determining apparatus disclosed in the embodiment shown in fig. 5 of the present application may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware in a processor or by instructions in the form of software. The processor may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; but also digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), field programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components. The disclosed methods, steps, and logic blocks in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the embodiments of the present application may be embodied directly in hardware, in a decoded processor, or in a combination of hardware and software modules in a decoded processor. The software modules may be located in a random access memory, flash memory, read only memory, programmable read only memory, or electrically erasable programmable memory, registers, etc. as well known in the art. The storage medium is located in a memory, and the processor reads the information in the memory and, in combination with its hardware, performs the steps of the above method.

The electronic device may further execute the method executed by the advertisement display screen determining apparatus in fig. 5, and implement the function of the advertisement display screen determining apparatus in the embodiment shown in fig. 5, which is not described herein.

The embodiments of the present application also provide a computer-readable storage medium storing one or more programs, where the one or more programs include instructions, which when executed by an electronic device that includes a plurality of application programs, enable the electronic device to perform a method performed by the advertisement presentation screen determining apparatus in the embodiment shown in fig. 5, and specifically are configured to perform:

It will be appreciated by those skilled in the art that embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.

Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer-readable media, as defined herein, does not include transitory computer-readable media (transmission media), such as modulated data signals and carrier waves.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article or apparatus that comprises the element.

It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The foregoing is merely exemplary of the present application and is not intended to limit the present application. Various modifications and changes may be made to the present application by those skilled in the art. Any modifications, equivalent substitutions, improvements, etc. which are within the spirit and principles of the present application are intended to be included within the scope of the claims of the present application.

Claims

1. A method for determining a resource presentation device, comprising: determining a plurality of resource display equipment information, wherein the resource display equipment information comprises crowd characteristic information associated with resource display equipment;

determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information;

the resource display equipment information further comprises crowd ratio information corresponding to a dimension feature interval of the crowd feature information, wherein the crowd ratio information is the ratio information of the number of people with the crowd feature information falling into the dimension feature interval in the total number of people corresponding to the resource display equipment; the crowd corresponding to the resource display equipment is determined based on attribute information and position information of the resource display equipment and historical login information of a user, wherein the user is one of the crowd corresponding to the resource display equipment, and the historical login information comprises login position information and crowd characteristic information of the user.

2. The method of claim 1, wherein the resource information further includes target crowd ratio threshold information corresponding to a target dimension interval, the target crowd ratio threshold information being ratio information of the number of people whose target crowd characteristic information falls into the target dimension interval in the total number of target crowd corresponding to the resource information;

Determining a target resource display device according to the target crowd characteristic information and the plurality of resource display device information, including:

and under the condition that the dimension characteristic interval is matched with the target dimension interval, determining the resource display equipment with the crowd proportion information meeting the target crowd proportion threshold value information as the target resource display equipment.

3. The method of claim 1, wherein determining a plurality of resource presentation device information comprises:

determining a crowd corresponding to the resource display equipment according to the attribute information and the position information of the resource display equipment and the historical login information of the user, wherein the crowd corresponding to the resource display equipment comprises at least one of the users;

determining the number of people with the crowd characteristic information falling into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the resource display equipment;

4. A method according to claim 3, wherein determining the population corresponding to the resource display device according to the attribute information and the location information of the resource display device and the historical login information of the user comprises:

determining a touch area of the resource display equipment according to the attribute information and the position information of the resource display equipment;

and determining the user with the login position information matched with the touch area as the crowd corresponding to the resource display equipment based on the login position information of the user in the historical login information.

5. The method of claim 4, wherein determining the touch-up area of the resource presentation device based on the attribute information and the location information of the resource presentation device comprises:

determining the reference point position of the touch area according to the position information of the resource display equipment;

determining the range of the touch area according to the attribute information of the resource display equipment, wherein the attribute information comprises at least one of size information, display parameter information and application scene information of the resource display equipment;

A touch area of the resource display device is determined based on the reference point location and range of the touch area.

6. The method of claim 1, wherein determining a target resource presentation device based on the target demographic information, and the plurality of resource presentation device information, comprises:

generating a first feature vector based on the resource information, wherein the first feature vector comprises components corresponding to the target crowd feature information;

generating a second feature vector for each resource display device based on the information of the respective resource display device, wherein the second feature vector comprises components corresponding to the crowd ratio information;

determining the matching degree of a plurality of resource display devices and the target display resource according to the first feature vector and the second feature vector corresponding to each resource display device;

and determining the target resource display equipment based on the matching degree of the plurality of resource display equipment and the target display resource.

7. The method of claim 6, wherein determining a degree of matching of a plurality of the resource presentation devices to the target presentation resource based on the first feature vector and a second feature vector corresponding to each resource presentation device comprises:

And taking the first characteristic vector and the second characteristic vector as input variables of a model determined by display equipment, determining the model by using the display equipment, and outputting the matching degree.

8. The method of claim 7, wherein prior to determining a model using the presentation device and outputting the degree of matching, the method further comprises:

and training an initial model based on the historical resource display equipment information, the historical resource information and the historical matching degree to obtain a trained display equipment determination model.

9. The method of claim 8, wherein training an initial model based on the historical resource display device information, the historical resource information, and the historical matching level to obtain a trained display device determination model comprises:

generating an input vector of the initial model based on the historical resource display device information and the historical resource information;

inputting the input vector into the initial model to obtain the output of the initial model;

according to the difference between the output of the initial model and the history matching degree, adjusting parameters of the initial model;

repeating the steps until the difference meets the preset condition, and obtaining the trained display equipment determination model.

10. The method of claim 8, wherein determining a history match of the history display apparatus to the history resource based on the history interaction information comprises:

determining first characteristic information of each user in a history touch crowd actually acquiring the history resource and first quantity of the history touch crowd based on the history interaction data;

matching the first characteristic information of each user with the target crowd characteristic information of the history resource, and determining the second number of users with the first characteristic information matched with the target crowd characteristic information;

Based on the first number and the second number, a degree of history matching of the history display apparatus with the history resource is determined.

11. The method of claim 1, wherein after determining the target resource presentation device, the method further comprises:

and displaying the target display resource on the target resource display equipment.

12. The method of claim 11, wherein after the target presentation resource is presented on the target resource presentation device, the method further comprises:

acquiring interaction information of a user on the target resource display equipment based on the target display resource;

and taking the target display resource as a history resource, taking the target resource display equipment as a history display equipment, taking the interaction information as history interaction information, and updating a display equipment determination model.

13. The method according to any one of claims 1-12, wherein the demographic information comprises at least one of:

basic attribute information, consumption behavior information, habit preference information, social relationship information, and interaction behavior information.

14. The method according to any one of claims 1 to 12, wherein the targeted display resource is in particular a targeted advertisement and the resource display device is in particular an advertisement display screen.

15. A display device determination model training method, the method comprising:

16. A method for determining information of a resource display device, comprising:

17. A method for determining an advertising display screen, comprising:

determining a target advertisement display screen according to the target crowd characteristic information and the advertisement display screen information;

the advertisement display screen information further comprises crowd proportion information corresponding to a dimension feature interval of the crowd feature information, wherein the crowd proportion information is the proportion information of the number of people with the crowd feature information falling into the dimension feature interval in the total number of people corresponding to the advertisement display screen; the crowd corresponding to the advertisement display screen is determined based on attribute information and position information of the advertisement display screen and historical login information of a user; the user is one of crowds corresponding to the advertisement display screen, and the historical login information comprises login position information and crowd characteristic information of the user.

18. The method of claim 17, wherein the advertisement information further includes target crowd ratio threshold information corresponding to a target dimension interval, the target crowd ratio threshold information being ratio information of the number of people whose target crowd characteristic information falls into the target dimension interval in the total number of target crowd corresponding to the advertisement information;

and under the condition that the dimension characteristic interval is matched with the target dimension interval, determining the advertisement display screen of which the crowd proportion information meets the target crowd proportion threshold value information as the target advertisement display screen.

19. The method of claim 18, wherein determining a plurality of advertisement presentation screen information comprises:

determining a crowd corresponding to the advertisement display screen according to the attribute information and the position information of the advertisement display screen and the historical login information of the user, wherein the crowd corresponding to the advertisement display screen comprises at least one of the users;

determining the number of people with the crowd characteristic information falling into the dimension characteristic interval based on the crowd characteristic information of each user in the crowd corresponding to the advertisement display screen;

20. The method of claim 18, wherein determining a targeted advertising display screen based on the targeted demographic information, and the plurality of advertising display screen information, comprises:

generating a second feature vector for each advertisement display screen based on the advertisement display screen information of each advertisement display screen, wherein the second feature vector comprises components corresponding to the crowd ratio information;

determining the matching degree of a plurality of advertisement display screens and the target display advertisement according to the first feature vector and the second feature vector corresponding to each advertisement display screen;

and determining the target advertisement display screen based on the matching degree of the advertisement display screens and the target display advertisement.

21. The method of claim 20, wherein determining how well a plurality of the advertisement presentation screens match the targeted presentation advertisement based on the first feature vector and a second feature vector corresponding to each advertisement presentation screen comprises:

and taking the first characteristic vector and the second characteristic vector as input variables of a display screen determining model, determining the model by using the display screen, and outputting the matching degree.

22. A method for training a display screen determination model, the method comprising:

23. An advertisement presentation screen information determining method, comprising:

24. A resource presentation device determining apparatus, comprising:

the target resource display equipment determining module is used for determining target resource display equipment according to the target crowd characteristic information and the plurality of resource display equipment information;

25. A display device determination model training apparatus, comprising:

26. A resource presentation device information determining apparatus, comprising:

27. An advertising display screen determining apparatus, comprising:

the target advertisement display screen determining module is used for determining a target advertisement display screen according to the target crowd characteristic information and the advertisement display screen information;

28. A display screen determination model training apparatus, comprising:

29. An advertisement presentation screen information determining apparatus, comprising:

30. An electronic device, comprising:

a processor; and

31. A computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

32. An electronic device, comprising:

a processor; and

33. A computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

34. An electronic device, comprising:

a processor; and

35. A computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

36. An electronic device, comprising:

a processor; and

37. A computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

38. An electronic device, comprising:

a processor; and

39. A computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to:

40. An electronic device, comprising:

a processor; and

41. A computer-readable storage medium storing one or more programs that, when executed by an electronic device comprising a plurality of application programs, cause the electronic device to: