CN105847866A - Advertisement data advertizing method and device - Google Patents

Advertisement data advertizing method and device Download PDF

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Publication number
CN105847866A
CN105847866A CN201610180372.6A CN201610180372A CN105847866A CN 105847866 A CN105847866 A CN 105847866A CN 201610180372 A CN201610180372 A CN 201610180372A CN 105847866 A CN105847866 A CN 105847866A
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CN
China
Prior art keywords
data
advertisement
storage address
platform
environment information
Prior art date
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CN201610180372.6A
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Chinese (zh)
Inventor
田源
敖伟波
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
LeTV Holding Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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LeTV Holding Beijing Co Ltd
LeTV Information Technology Beijing Co Ltd
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Priority to CN201610180372.6A priority Critical patent/CN105847866A/en
Publication of CN105847866A publication Critical patent/CN105847866A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234336Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by media transcoding, e.g. video is transformed into a slideshow of still pictures or audio is converted into text
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The embodiment of the invention discloses an advertisement data advertizing method and device. The method includes the step that an advertisement transaction platform transcoding original advertisement data uploaded by the platform of an advertisement demand side according to first environment information of available advertisement spots obtained in advance to obtain advertisement data to be advertized in different specifications, searching advertisement data to be advertized matching with the current second environment information of a target advertisement spot among the advertisement data to be advertized in different specifications, and advertizing the advertisement data. According to the method, the platform of an advertisement demand side only needs to send original advertisement data to the advertisement transaction platform, and transcoding of the original advertisement data is not required. The advertisement transaction platform transcodes original advertisement data uploaded by the platform of the advertisement demand side according to first environment information of available advertisement spots obtained in advance, so that manual coordination process between the advertisement transaction platform and the platform of the advertisement demand side is not required.

Description

The put-on method of a kind of ad data and device
Technical field
The present embodiments relate to software engineering, particularly relate to the put-on method of a kind of ad data, and a kind of advertisement The delivery device of data.
Background technology
Along with popularizing of Internet technology, using the Internet to play advertisement has become a kind of important publicity measures.Advertisement Transaction platform is the advertisement trade market carrying out real time bid for each advertising display, and advertiser can be at advertisement transaction platform On buy by the way of real time bid media floating resources play advertisement.
At present, in the process of exchange of Internet advertising, advertiser by after advertisement putting to want advertisement side platform, advertisement Need with regard to advertisement between party in request's platform (DSP, Demand-Side Platform) and advertisement transaction platform (AdExchange) The aspects such as size, playing duration and the playable advertising format of position carry out manual negotiations, and want advertisement side's platform is according to negotiation As a result, it is the advertisement of different size by primary advertising transcoding, and sends to advertisement transaction platform for broadcasting.
It follows that in traditional advertisement placement method, the workload of want advertisement side working platform personnel is relatively big, by Negotiations process in want advertisement side's platform and advertisement transaction platform may relate to the communication across intercompany, deposits in the conventional way At communication process slowly, the problem such as the longest, error-prone.
Summary of the invention
In view of the above problems, embodiments provide the put-on method of a kind of ad data overcoming the problems referred to above, And the delivery device of a kind of ad data.
According to one aspect of the present invention, it is provided that the put-on method of a kind of ad data, including:
Advertisement transaction platform is according to the first environment information for the multiple alternative advertisement position obtained in advance, to want advertisement The raw advertisement data that Fang Pingtai uploads carries out transcoding, obtains the ad data to be put of multiple different size;
The second ring being presently in targeted advertisements position is searched from the ad data to be put of the plurality of different size The ad data to be put of environment information coupling, and carry out advertisement putting.
Alternatively, described first environment information or described second environment information include terminal type, advertisement position size, can broadcast In the ad data definition that the ad data formats put, residing network environment and user select at least one.
Alternatively, believe according to the first environment for the multiple alternative advertisement position obtained in advance at described advertisement transaction platform Breath, before the raw advertisement data uploading want advertisement side's platform carries out transcoding, described method also includes:
Receive the first storage address of the described raw advertisement data that described want advertisement side platform is uploaded;
According to described first storage address, obtain described raw advertisement data.
Alternatively, the ad data to be put of the plurality of different size includes described raw advertisement data and former with described The ad data to be put of other specifications that the specification of beginning ad data is different, obtains the to be put of multiple different size described After ad data, described method also includes:
Preserve the ad data to be put of multiple different size, and record the first storage address of described raw advertisement data Corresponding relation with the second storage address of corresponding other specifications ad data to be put.
Alternatively, described lookup and the current institute in targeted advertisements position from the ad data to be put of the plurality of different size The ad data to be put of the second environment information matches at place includes:
After described want advertisement side platform uses the first storage address of described raw advertisement data to conclude the business successfully, foundation The the first storage address recorded and the second storage address corresponding relation, determine other specifications ad data to be put of correspondence Second storage address;
According to the second storage address determined and described first storage address, extract multiple ad data to be put;
The second environment letter being presently in described targeted advertisements position is searched in the ad data multiple to be put extracted The ad data to be put of breath coupling, and carry out advertisement putting.
According to another aspect of the present invention, additionally provide the delivery device of a kind of ad data, including:
Transcoded data module, for advertisement transaction platform according to the first ring for the multiple alternative advertisement position obtained in advance Environment information, the raw advertisement data uploading want advertisement side's platform carries out transcoding, obtain multiple different size to be put extensively Accuse data;
Data putting module, for searching and targeted advertisements position from the ad data to be put of the plurality of different size The ad data to be put of the second environment information matches being presently in, and carry out advertisement putting.
Alternatively, described first environment information or described second environment information include terminal type, advertisement position size, can broadcast In the ad data definition that the ad data formats put, residing network environment and user select at least one.
Alternatively, described device also includes:
Address receiver module, is used at described advertisement transaction platform according to for the multiple alternative advertisement position obtained in advance First environment information, before the raw advertisement data uploading want advertisement side's platform carries out transcoding, receives described want advertisement First storage address of the described raw advertisement data that Fang Pingtai uploads;
Data acquisition module, for according to described first storage address, obtaining described raw advertisement data.
Alternatively, described device also includes:
Relation record module, after the described ad data to be put obtaining multiple different size, preserves multiple difference The ad data to be put of specification, and record described raw advertisement data first storage address wait to throw with other corresponding specifications Putting the corresponding relation of the second storage address of ad data, the ad data to be put of the plurality of different size includes described former Beginning ad data and the ad data to be put of other specifications different from the specification of described raw advertisement data.
Alternatively, described data putting module includes:
Address acquisition submodule, for treating that described want advertisement side platform uses the first storage of described raw advertisement data After concluding the business successfully in address, store address corresponding relation according to the first storage address recorded with second, determine correspondence other Second storage address of specification ad data to be put;
Data extract submodule, for according to the second storage address determined and described first storage address, extracting multiple Ad data to be put;
Data Matching submodule, works as with described targeted advertisements position for searching in the ad data multiple to be put extracted The ad data to be put of the second environment information matches residing for before, and carry out advertisement putting.
Compared with prior art, in the put-on method of the ad data described in the embodiment of the present invention, want advertisement side's platform Only raw advertisement data need to be sent to advertisement transaction platform, it is not necessary to raw advertisement data is carried out transcoding operation, but by extensively Want advertisement side's platform, according to the first environment information for the multiple alternative advertisement position obtained in advance, is uploaded by announcement transaction platform Raw advertisement data carry out transcoding, the manual negotiations eliminated between want advertisement side's platform and advertisement transaction platform processed Journey, transcoding and input operation to raw advertisement data are completed by advertisement transaction platform, therefore greatly reduce want advertisement The workload of side working platform personnel, shortens the release time of ad data, it is to avoid the transcoding mistake that caused by communication, protects Demonstrate,prove the accuracy of transcoding.
Described above is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention, And can be practiced according to the content of description, and in order to allow above and other objects of the present invention, the feature and advantage can Become apparent, below especially exemplified by the detailed description of the invention of the present invention.
Accompanying drawing explanation
By reading the detailed description of hereafter preferred implementation, various other advantage and benefit common for this area Technical staff will be clear from understanding.Accompanying drawing is only used for illustrating the purpose of preferred implementation, and is not considered as the present invention Restriction.And in whole accompanying drawing, it is denoted by the same reference numerals identical parts.In the accompanying drawings:
Fig. 1 shows the flow chart of the put-on method of the ad data of according to embodiments of the present invention 1;
Fig. 2 shows the flow chart of the put-on method of the ad data of according to embodiments of the present invention 2;
Fig. 3 shows the structured flowchart of the delivery device of the ad data of according to embodiments of the present invention 1;
Fig. 4 shows the structured flowchart of the delivery device of the ad data of according to embodiments of the present invention 2.
Detailed description of the invention
It is more fully described the exemplary embodiment of the disclosure below with reference to accompanying drawings.Although accompanying drawing shows the disclosure Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure and should be by embodiments set forth here Limited.On the contrary, it is provided that these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.
Embodiment 1
With reference to Fig. 1, it is shown that the flow chart of the put-on method of the ad data of 1 according to embodiments of the present invention, the method has Body may comprise steps of:
Step 101, advertisement transaction platform are according to the first environment information for the multiple alternative advertisement position obtained in advance, right The raw advertisement data that want advertisement side's platform is uploaded carries out transcoding, obtains the ad data to be put of multiple different size.
Advertisement transaction platform is for showing the ad exchange marketplace carrying out real time bid every time, it is intended to help advertisement agency Mechanism and third party technology provider buy media floating resources by the way of real time bid.Want advertisement side's platform, is one Planting online advertisement platform, it serves advertiser, helps advertiser to carry out advertisement putting on the Internet or mobile Internet, Each advertisement exposure chance individually can be bought by the way of real time bid from advertisement transaction platform, it is thus achieved that advertisement Position.
Raw advertisement data provides for advertiser, or the advertisement purport system provided according to advertiser for want advertisement side's platform The ad data made;Ad data to be put is the ad data to be put that transcoding raw advertisement data obtains.
Owing to the first environment information of different advertisement positions is different, the therefore specification of the ad data that different advertisement positions can be shown Different.For making raw advertisement data can play in the alternative advertisement position being in different first environment information, need according to pin First environment information to the multiple alternative advertisement position obtained in advance, carries out transcoding to raw advertisement data respectively, thus obtains The ad data to be put of multiple different sizes.Wherein, first environment information can include that the terminal of terminal residing for advertisement position belongs to In property, advertisement position attribute, network environment attribute and other attributes at least one.
Step 102, search from the ad data to be put of the plurality of different size and be presently in targeted advertisements position The ad data to be put of second environment information matches, and carry out advertisement putting.
Second environment information is the environmental information that exchange obtains that advertisement position is presently in.
When advertisement position exposes, want advertisement side's platform obtains former from advertisement transaction platform by the way of real time bid The chance that beginning ad data is exposed, after bidding successfully, advertisement transaction platform can determine whether that exchange obtains advertisement position, i.e. target is wide Accuse the second environment information that position is presently in, and from the ad data to be put of multiple different sizes of record, search and be somebody's turn to do The ad data to be put of second environment information matches, is delivered to target by the ad data to be put of the coupling of lookup wide afterwards Accuse position for displaying.
According to embodiments of the invention, raw advertisement data only need to be sent to advertisement transaction flat by want advertisement side's platform Platform, it is not necessary to raw advertisement data is carried out transcoding operation, but by advertisement transaction platform according to multiple standby for obtain in advance Selecting the first environment information of advertisement position, the raw advertisement data uploading want advertisement side's platform carries out transcoding, eliminates advertisement Manual negotiations's processing procedure between party in request's platform and advertisement transaction platform, transcoding and input operation to raw advertisement data are equal Completed by advertisement transaction platform, therefore greatly reduce the workload of want advertisement side working platform personnel, shorten advertisement number According to release time, it is to avoid the transcoding mistake that caused by communication, it is ensured that the accuracy of transcoding.
Embodiment 2
With reference to Fig. 2, it is shown that the flow chart of the put-on method of the ad data of 2 according to embodiments of the present invention, the method has Body may comprise steps of:
First storage address of the raw advertisement data that step 201, reception want advertisement side platform are uploaded.
Raw advertisement data is stored by want advertisement side's platform, obtains the first storage address.Owing to advertisement position exposes Time, want advertisement side's platform can use raw advertisement data to participate in bidding, therefore before beginning of bidding, and the platform meeting of want advertisement side First storage address of raw advertisement data is sent to advertisement transaction platform, for advertisement transaction platform according to first received Store address acquisition raw advertisement data and carry out the process operation of further ad data.
Step 202, according to described first storage address, obtain described raw advertisement data.
After advertisement transaction platform receives the first storage address that want advertisement side's platform uploads, can be by accessing the One storage address acquisition raw advertisement data.
Step 203, advertisement transaction platform are according to the first environment information for the multiple alternative advertisement position obtained in advance, right The raw advertisement data that want advertisement side's platform is uploaded carries out transcoding, obtains the ad data to be put of multiple different size.
First environment information can include terminal type, advertisement position size, playable ad data formats, residing network In the ad data definition that environment and user select at least one, i.e. first environment information can include at least one ring above-mentioned Environment information.Wherein, the ad data definition that user selects can be the video definition that at least one user's history selects, can To obtain from relevant historical behavior record.
In reality, it is solid that each environmental information above-mentioned can include that at least one value of information, such as terminal type can include Determine terminal (such as PC, network television, PAD) and/or mobile terminal (such as mobile phone);Advertisement position size can include 960 × 544 pixels, 720 × 400 pixels, 640 × 360 pixels, 640 × 480 pixels and 800 × 600 pixels etc. at least one; Can play ad data formats can include rmvb, MPEG and MP4 etc. at least one;Network environment can include LAN (WIFI, WLAN etc.) and/or mobile network (2G, 3G, 4G etc.);The ad data definition that user selects can include " high Clearly ", " very fast " and " smooth " etc. at least one.Different advertisement positions are likely to be of different first environment information, further to respectively Plant different environmental informations to be combined can obtaining organizing first environment information more.
Include as a example by terminal type and network environment by first environment information, if terminal type includes PC and hands Machine, network environment includes WIFI network and 4G network, then can obtain four kinds of compound modes, i.e. PC and WIFI, individual Computer and 4G, mobile phone and WIFI and mobile phone and 4G, be correspondingly made available four kinds of first environment information.
Further, according to the many groups first environment information obtained in advance, raw advertisement data is carried out transcoding, after transcoding To multiple ad datas to be put.Concrete, the target that the combination for different first environment information in advance arranges correspondence is wide Accuse specification, when carrying out transcoding according to certain first environment information, extract the targeted advertisements specification that this group first environment information is corresponding This raw advertisement data is carried out transcoding.The ad data to be put finally given can include raw advertisement data.
Step 204, preserve the ad data to be put of multiple different size, and record the first of described raw advertisement data Storage address stores the corresponding relation of address, the plurality of different rule with the second of corresponding other specifications ad data to be put The ad data to be put of lattice includes described raw advertisement data and other rule different from the specification of described raw advertisement data The ad data to be put of lattice.
After transcoding obtains the ad data to be put of multiple different size, preserve the advertisement number multiple to be put that transcoding obtains According to, obtaining multiple second storage address, the first storage address recording raw advertisement data afterwards is treated with other corresponding specifications Throw in the corresponding relation of the second storage address of ad data, store address for want advertisement side's platform according to the first of record With the second storage address, extract required ad data.
Step 205, treat that described want advertisement side platform uses the first storage address of described raw advertisement data to conclude the business into After merit, according to the first storage address recorded and the corresponding relation of the second storage address, determine that other specifications of correspondence are waited to throw Put the second storage address of ad data.
After advertisement position exposes, want advertisement platform uses raw advertisement data to be traded, after concluding the business successfully, according to pre- The the first storage address first recorded and the corresponding relation of the second storage address, search second storage corresponding with the first storage address Address, so that it is determined that the second storage address of other specifications ad data to be put of obtaining of transcoding raw advertisement data.
Step 206, according to determine second storage address and described first storage address, extract multiple advertisement number to be put According to.
After determining the second storage address, can by access multiple second storage the multiple transcoding of address extraction obtain wide Accuse data, simultaneously can also be by accessing the first storage address extraction raw advertisement data, that therefore extracts in this step is multiple Ad data to be put can include raw advertisement data.
Step 207, search in the ad data multiple to be put extracted and described targeted advertisements position is presently in the The ad data to be put of two environmental information couplings, and carry out advertisement putting.
Advertisement transaction platform is obtaining advertisement position to exchange, before i.e. ad data to be put is thrown in targeted advertisements position, needs Determine the second environment information that targeted advertisements position is presently in.
Preferably, second environment information can include terminal type, advertisement position size, playable ad data formats, In the ad data definition that residing network environment and user select at least one.The ad data definition that wherein user selects Can be after advertisement position is concluded the business successfully, the video definition that active user selects for targeted advertisements position in terminal interface, with Sample can include " high definition ", " very fast " and " smooth " multiple grade.Correspondingly, advertisement transaction platform can receive user for mesh The video definition that mark advertisement position selects.
There is relation with the resolution of ad data in ad data definition, usual ad data definition is the highest, corresponding Resolution the highest, pixel value is the biggest, the advertisement position size of i.e. required ad data is the biggest.
The second environment information that targeted advertisements position can be presently in by advertisement transaction platform afterwards is comprehensively analyzed, and According to Comprehensive analysis results from the ad data multiple to be put extracted, extract the ad data to be put of coupling.
Such as, advertisement transaction platform receive the raw advertisement data uploaded of DSP the first storage address " http: // A03.optimix.asia/2016/2/23/66a78d8c9038ab0582e267ba7f2da 032661725.mp4 ", accessing should Address, extracts raw advertisement data, transcoding raw advertisement data, obtains two different advertisement position sizes, i.e. different resolution Ad data to be put.
Second storage address of the ad data to be put that resolution is high is " http://g3.letv.com/vod/v1/ MTkwLzI0Lzg1L2xldHYtZ3VnLzE3L3Zlcl8wMF8yMi0xMDI3MzMxNTM5LWF2Yy01OTkzNjUtYWFjL TY0MzkxLTE0OTc0LTEyNjY1OTMtODdiN2UxNWUyNDk5YmE0YzUwNjA3MWJjNDEzNTgzNWItMTQ1Nj IxNjYzNDczNS5tcDQ=?Platid=100&splatid=10000&gugtype=1&mmsid=14713&type= Pc_gaoqing_mp4 ", the second storage address of the ad data to be put that resolution is low is " http://g3.letv.com/ vod/v1/MTk0LzQ1LzM0L2xldHYtZ3VnLzE3L3Zlcl8wMF8yMi0xMDI3MzMxNTQwLWF2Yy0zNjQ3MD YtYWFjLTY0MzkxLTE0OTc0LTgyNzM3NS0xMzZjMTQ0NWIyYmYxMjk5YzA0ODRjNjQzNDQ3NmQ0Yi0 XNDU2MjE2NzEwODEyLm1wNA==?Platid=100&splatid=10000&gugtype=1&mmsid= 14713&type=pc_liuchang_mp4 ".
In reality, when terminal residing for targeted advertisements position is PC, ad data to be put is higher by resolution Display is shown, and connects the preferable WIFI network of network environment, and the ad data readability that user selects is " high Time clearly ", advertisement transaction platform can select the ad data to be put that resolution is higher corresponding from two second storage addresses Second storage address, extracts and throws in the ad data to be put that resolution is high.
When terminal residing for targeted advertisements position is mobile phone, and ad data to be put is opened up by the Mobile phone screen that resolution is relatively low Show, connect the 4G network that network environment is general relative to WIFI, and when the video readability of user's selection is " smooth ", advertisement Transaction platform can extract and throw in the ad data to be put that resolution is low.
Owing to being combined obtaining first environment information for various environmental informations, and carry out raw advertisement data accordingly Transcoding, therefore, when the information such as the network environment residing for terminal, advertisement position size change, advertisement transaction platform can root According to the second environment information being presently in, from the ad data multiple to be put that transcoding obtains, select the to be put of coupling Ad data re-starts input, and operating procedure is simple, preferable to the real-time adaptability of environmental information change.
Such as, if the network environment of terminal residing for advertisement position is become network environment relative to one by the preferable WIFI of network environment As 4G, then advertisement transaction platform can reselect that resolution is relatively low, pixel value is less, i.e. ad data size is less Ad data to be put is thrown in;If the broadcast window playing ad data diminishes, then advertisement transaction platform can reselect The ad data to be put that ad data size is less is thrown in.
It addition, raw advertisement data is carried out transcoding relative to only in accordance with single terminal type, the application is based on many Plant terminal type and raw advertisement data is carried out transcoding, it is thus achieved that a large amount of ad datas to be put.In such cases, even if developing The showing advertisement form of other-end type, owing to still suffering from matched ad data to be put, so need not again Transcoding raw advertisement data, only need to select the ad data to be put again of coupling from existing ad data to be put Throw in, so the real-time adaptability that environmental information is changed by the application is preferable.
According to embodiments of the invention, raw advertisement data only need to be sent to advertisement transaction flat by want advertisement side's platform Platform, it is not necessary to raw advertisement data is carried out transcoding operation, but by advertisement transaction platform according to multiple standby for obtain in advance Selecting the first environment information of advertisement position, the raw advertisement data uploading want advertisement side's platform carries out transcoding, eliminates advertisement Manual negotiations's processing procedure between party in request's platform and advertisement transaction platform, transcoding and input operation to raw advertisement data are equal Completed by advertisement transaction platform, therefore greatly reduce the workload of want advertisement side working platform personnel, shorten advertisement number According to release time, it is to avoid the transcoding mistake that caused by communication, it is ensured that the accuracy of transcoding.
Embodiment 3
With reference to Fig. 3, it is shown that the structured flowchart of the delivery device of the ad data of 1 according to embodiments of the present invention, specifically may be used To include:
Transcoded data module 301, for advertisement transaction platform according to for the of the multiple alternative advertisement position obtained in advance One environmental information, the raw advertisement data uploading want advertisement side's platform carries out transcoding, obtain multiple different size wait throw Put ad data.
Data putting module 302, wide with target for searching from the ad data to be put of the plurality of different size Accuse the ad data to be put of the second environment information matches that position is presently in, and carry out advertisement putting.
According to embodiments of the invention, raw advertisement data only need to be sent to advertisement transaction flat by want advertisement side's platform Platform, it is not necessary to raw advertisement data is carried out transcoding operation, but by advertisement transaction platform according to multiple standby for obtain in advance Selecting the first environment information of advertisement position, the raw advertisement data uploading want advertisement side's platform carries out transcoding, eliminates advertisement Manual negotiations's processing procedure between party in request's platform and advertisement transaction platform, transcoding and input operation to raw advertisement data are equal Completed by advertisement transaction platform, therefore greatly reduce the workload of want advertisement side working platform personnel, shorten advertisement number According to release time, it is to avoid the transcoding mistake that caused by communication, it is ensured that the accuracy of transcoding.
Embodiment 4
With reference to Fig. 4, it is shown that the structured flowchart of the delivery device of the ad data of 2 according to embodiments of the present invention, specifically may be used To include:
Address receiver module 401, for receiving the first storage ground of the raw advertisement data that want advertisement side's platform is uploaded Location.
Data acquisition module 402, for according to described first storage address, obtaining described raw advertisement data.
Transcoded data module 403, for advertisement transaction platform according to for the of the multiple alternative advertisement position obtained in advance One environmental information, the raw advertisement data uploading want advertisement side's platform carries out transcoding, obtain multiple different size wait throw Put ad data.
Relation record module 404, for preserving the ad data to be put of multiple different size, and record described original extensively Accuse the corresponding relation of the first storage address of data and the second storage address of corresponding other specifications ad data to be put, institute The ad data to be put stating multiple different size includes described raw advertisement data and the specification with described raw advertisement data The ad data to be put of other different specifications.
Data putting module 405, wide with target for searching from the ad data to be put of the plurality of different size Accuse the ad data to be put of the second environment information matches that position is presently in, and carry out advertisement putting.
Described data putting module 405 includes:
Address acquisition submodule 4051, for treating that described want advertisement side platform uses the first of described raw advertisement data After concluding the business successfully in storage address, according to the first storage address recorded and the second storage address corresponding relation, determine correspondence Second storage address of other specifications ad data to be put;
Data extract submodule 4052, for according to the second storage address determined and described first storage address, extracting Multiple ad datas to be put;
Data Matching submodule 4053, for searching and described targeted advertisements in the ad data multiple to be put extracted The ad data to be put of the second environment information matches that position is presently in, and carry out advertisement putting.
In the embodiment of the present invention, it is preferable that described first environment information or described second environment information include terminal type, In the ad data definition that advertisement position size, playable ad data formats, residing network environment and user select at least A kind of.
The application changes when information such as the network environment residing for terminal, advertisement position sizes, or develops other eventually When holding the showing advertisement form of type, advertisement transaction platform can obtain from transcoding according to the second environment information being presently in Ad data a large amount of to be put in, the ad data to be put selecting coupling re-starts input, and operating procedure is simple, right The real-time adaptability of environmental information change is preferable.
According to embodiments of the invention, raw advertisement data only need to be sent to advertisement transaction flat by want advertisement side's platform Platform, it is not necessary to raw advertisement data is carried out transcoding operation, but by advertisement transaction platform according to multiple standby for obtain in advance Selecting the first environment information of advertisement position, the raw advertisement data uploading want advertisement side's platform carries out transcoding, eliminates advertisement Manual negotiations's processing procedure between party in request's platform and advertisement transaction platform, transcoding and input operation to raw advertisement data are equal Completed by advertisement transaction platform, therefore greatly reduce the workload of want advertisement side working platform personnel, shorten advertisement number According to release time, it is to avoid the transcoding mistake that caused by communication, it is ensured that the accuracy of transcoding.
Owing to described device embodiment essentially corresponds to the embodiment of the method shown in earlier figures 1-Fig. 2, therefore the present embodiment The most detailed part in description, may refer to the related description in previous embodiment, does not repeats at this.
Algorithm and display are not intrinsic to any certain computer, virtual system or miscellaneous equipment relevant provided herein. Various general-purpose systems can also be used together with based on teaching in this.As described above, construct required by this kind of system Structure be apparent from.Additionally, the present invention is also not for any certain programmed language.It is understood that, it is possible to use various Programming language realizes the content of invention described herein, and the description done language-specific above is to disclose this Bright preferred forms.
In description mentioned herein, illustrate a large amount of detail.It is to be appreciated, however, that the enforcement of the present invention Example can be put into practice in the case of not having these details.In some instances, it is not shown specifically known method, structure And technology, in order to do not obscure the understanding of this description.
Similarly, it will be appreciated that one or more in order to simplify that the disclosure helping understands in each inventive aspect, exist Above in the description of the exemplary embodiment of the present invention, each feature of the present invention is grouped together into single enforcement sometimes In example, figure or descriptions thereof.But, the method for the disclosure should not be construed to reflect an intention that i.e. required guarantor The application claims feature more more than the feature being expressly recited in each claim protected.More precisely, as following Claims reflected as, inventive aspect is all features less than single embodiment disclosed above.Therefore, The claims following detailed description of the invention are thus expressly incorporated in this detailed description of the invention, the most each claim itself All as the independent embodiment of the present invention.
Those skilled in the art are appreciated that and can carry out the module in the equipment in embodiment adaptively Change and they are arranged in one or more equipment different from this embodiment.Can be the module in embodiment or list Unit or assembly are combined into a module or unit or assembly, and can put them in addition multiple submodule or subelement or Sub-component.In addition at least some in such feature and/or process or unit excludes each other, can use any Combine all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed appoint Where method or all processes of equipment or unit are combined.Unless expressly stated otherwise, this specification (includes adjoint power Profit requires, summary and accompanying drawing) disclosed in each feature can be carried out generation by providing identical, equivalent or the alternative features of similar purpose Replace.
Although additionally, it will be appreciated by those of skill in the art that embodiments more described herein include other embodiments Some feature included by rather than further feature, but the combination of the feature of different embodiment means to be in the present invention's Within the scope of and form different embodiments.Such as, in the following claims, embodiment required for protection appoint One of meaning can mode use in any combination.
The all parts embodiment of the present invention can realize with hardware, or to run on one or more processor Software module realize, or with combinations thereof realize.It will be understood by those of skill in the art that and can use in practice Microprocessor or digital signal processor (DSP) realize in the delivery device of ad data according to embodiments of the present invention The some or all functions of some or all parts.The present invention is also implemented as performing method as described herein Part or all equipment or device program (such as, computer program and computer program).Such reality The program of the existing present invention can store on a computer-readable medium, or can be to have the form of one or more signal. Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or with any other form There is provided.
The present invention will be described rather than limits the invention to it should be noted above-described embodiment, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference marks that should not will be located between bracket is configured to limitations on claims.Word " comprises " and does not excludes the presence of not Arrange element in the claims or step.Word "a" or "an" before being positioned at element does not excludes the presence of multiple such Element.The present invention and can come real by means of including the hardware of some different elements by means of properly programmed computer Existing.If in the unit claim listing equipment for drying, several in these devices can be by same hardware branch Specifically embody.Word first, second and third use do not indicate that any order.These word explanations can be run after fame Claim.

Claims (10)

1. the put-on method of an ad data, it is characterised in that including:
Advertisement transaction platform is according to the first environment information for the multiple alternative advertisement position obtained in advance, to want advertisement Fang Ping The raw advertisement data that platform is uploaded carries out transcoding, obtains the ad data to be put of multiple different size;
The second environment letter being presently in targeted advertisements position is searched from the ad data to be put of the plurality of different size The ad data to be put of breath coupling, and carry out advertisement putting.
Method the most according to claim 1, it is characterised in that:
Described first environment information or described second environment information include terminal type, advertisement position size, playable advertisement number According in the ad data definition that form, residing network environment and user select at least one.
Method the most according to claim 1, it is characterised in that at described advertisement transaction platform according to for obtaining in advance The first environment information of multiple alternative advertisement positions, before the raw advertisement data uploading want advertisement side's platform carries out transcoding, Described method also includes:
Receive the first storage address of the described raw advertisement data that described want advertisement side platform is uploaded;
According to described first storage address, obtain described raw advertisement data.
Method the most according to claim 3, it is characterised in that the ad data to be put of the plurality of different size includes Described raw advertisement data and the ad data to be put of other specifications different from the specification of described raw advertisement data, in institute After stating the ad data to be put obtaining multiple different size, described method also includes:
Preserve the ad data to be put of multiple different size, and record the first storage address of described raw advertisement data with right The corresponding relation of the second storage address of other specifications ad data to be put answered.
Method the most according to claim 4, it is characterised in that the described advertisement number to be put from the plurality of different size The ad data to be put of the second environment information matches being presently according to middle lookup and targeted advertisements position includes:
After described want advertisement side platform uses the first storage address of described raw advertisement data to conclude the business successfully, according to being remembered First storage address of record and the second storage address corresponding relation, determine the second of corresponding other specifications ad data to be put Storage address;
According to the second storage address determined and described first storage address, extract multiple ad data to be put;
The second environment information being presently in described targeted advertisements position is searched in the ad data multiple to be put extracted The ad data to be put joined, and carry out advertisement putting.
6. the delivery device of an ad data, it is characterised in that including:
Transcoded data module, believes according to the first environment for the multiple alternative advertisement position obtained in advance for advertisement transaction platform Breath, the raw advertisement data uploading want advertisement side's platform carries out transcoding, obtains the advertisement number to be put of multiple different size According to;
Data putting module, current with targeted advertisements position for searching from the ad data to be put of the plurality of different size The ad data to be put of residing second environment information matches, and carry out advertisement putting.
Device the most according to claim 6, it is characterised in that:
Described first environment information or described second environment information include terminal type, advertisement position size, playable advertisement number According in the ad data definition that form, residing network environment and user select at least one.
Device the most according to claim 6, it is characterised in that described device also includes:
Address receiver module, is used at described advertisement transaction platform according to for the first of the multiple alternative advertisement position obtained in advance Environmental information, before the raw advertisement data uploading want advertisement side's platform carries out transcoding, receives described want advertisement Fang Ping First storage address of the described raw advertisement data that platform is uploaded;
Data acquisition module, for according to described first storage address, obtaining described raw advertisement data.
Device the most according to claim 8, it is characterised in that described device also includes:
Relation record module, after the described ad data to be put obtaining multiple different size, preserves multiple different size Ad data to be put, and record described raw advertisement data first storage address to be put extensively with other corresponding specifications Accuse data second storage address corresponding relation, the ad data to be put of the plurality of different size include described original extensively Accuse data and the ad data to be put of other specifications different from the specification of described raw advertisement data.
Device the most according to claim 9, it is characterised in that described data putting module includes:
Address acquisition submodule, for treating that described want advertisement side platform uses the first storage address of described raw advertisement data After concluding the business successfully, according to the first storage address recorded and the second storage address corresponding relation, determine other specifications of correspondence Second storage address of ad data to be put;
Data extract submodule, for according to the second storage address determined and described first storage address, extracting multiple waiting and throw Put ad data;
Data Matching submodule, for searching and the current institute in described targeted advertisements position in the ad data multiple to be put extracted The ad data to be put of the second environment information matches at place, and carry out advertisement putting.
CN201610180372.6A 2016-03-25 2016-03-25 Advertisement data advertizing method and device Pending CN105847866A (en)

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CN113011909A (en) * 2021-01-08 2021-06-22 腾讯科技(深圳)有限公司 Content delivery method, device, server and storage medium
CN113052634A (en) * 2021-03-30 2021-06-29 石震 Advertisement management method, device, medium and mobile advertisement display equipment
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