CN106254925A - Destination object extracting method based on video identification, equipment and system - Google Patents

Destination object extracting method based on video identification, equipment and system Download PDF

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Publication number
CN106254925A
CN106254925A CN201610621286.4A CN201610621286A CN106254925A CN 106254925 A CN106254925 A CN 106254925A CN 201610621286 A CN201610621286 A CN 201610621286A CN 106254925 A CN106254925 A CN 106254925A
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CN
China
Prior art keywords
video
destination object
hyperlink
data
user
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Pending
Application number
CN201610621286.4A
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Chinese (zh)
Inventor
闫磊
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Leshi Zhixin Electronic Technology Tianjin Co Ltd
LeTV Holding Beijing Co Ltd
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Leshi Zhixin Electronic Technology Tianjin Co Ltd
LeTV Holding Beijing Co Ltd
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Priority to CN201610621286.4A priority Critical patent/CN106254925A/en
Publication of CN106254925A publication Critical patent/CN106254925A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V20/00Scenes; Scene-specific elements
    • G06V20/40Scenes; Scene-specific elements in video content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782Web browsing, e.g. WebTV
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/858Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The embodiment of the present invention provides a kind of destination object extracting method based on video identification, equipment and system, belongs to technical field of video processing.Described method includes: receiving the video data from video identification device and mark data, wherein said identification data packet includes the destination object that the user identified from video data is interested;The hyperlink that the relevant information of described user destination object interested is corresponding is obtained according to described mark data;And described mark data and described hyperlink are added in the video playback page show together with described video data.The embodiment of the present invention is capable of showing relevant information and the hyperlink of the wherein destination object that user is interested in video playback simultaneously, can understand further by clicking on this hyperlink user easily, rapidly to destination object interested or select shopping etc., while meeting user's request, save the time of user.

Description

Destination object extracting method based on video identification, equipment and system
Technical field
The present embodiments relate to technical field of video processing, in particular it relates to a kind of target pair based on video identification As extracting method, a kind of destination object extraction equipment based on video identification and a kind of destination object based on video identification Extraction system.
Background technology
Along with the fast development of network, increasing user selects by watching that various video is as understanding first-hand money The means of news, such as, understand topical news, various places culture, the story of a play or opera etc. by video.Many times, may after user watches video Can be interested in some of them video content (such as clothes, knapsack etc.), and want to know about or buy.
In the said process implementing prior art, inventor finds that user usually first have viewed video and goes lookup to think again It is to be understood that the destination object interested in video, and target pair that can not be directly just interested in it while viewing video As carrying out understanding or buy, time-consuming and the most convenient.I.e. present inventor finds during realizing the embodiment of the present invention, The such scheme of prior art has the defect that can not establish the link the object occurred in video.
Summary of the invention
Lack and the destination object that the user occurred in video is interested can be set up chain present in prior art The technical problem of the method connect, the invention provides a kind of destination object extracting method based on video identification, and the method includes: Receiving the video data from video identification device and mark data, wherein said identification data packet includes to be known from video data The destination object that the user that do not goes out is interested;The relevant of described user destination object interested is obtained according to described mark data The hyperlink that information is corresponding;And described mark data and described hyperlink are added in the video playback page with described video Data show together.
Alternatively, the destination object that described user is interested includes the commodity that can buy.
Alternatively, described video data is live shopping video data.
Alternatively, the method also includes: according to identifying data and described described in the reproduction time roll display of described video Hyperlink.
Correspondingly, the embodiment of the present invention additionally provides a kind of destination object extraction equipment based on video identification, this equipment Including: receiver module, for receiving the video data from video identification device and mark data, wherein said mark data Including the destination object that the user identified from video data is interested;Hyperlink generation module, for according to described mark Data obtain the hyperlink that the relevant information of described user destination object interested is corresponding;And hyperlink interpolation module, use Show together with described video data in described mark data and described hyperlink are added in the video playback page.
Alternatively, the destination object that described user is interested includes the commodity that can buy.
Alternatively, described video data is live shopping video data.
Alternatively, described hyperlink interpolation module is additionally operable to: mark according to described in the reproduction time roll display of described video Know data and described hyperlink.
Alternatively, described destination object extraction equipment based on video identification regards super TV for happy.
It addition, the embodiment of the present invention additionally provides a kind of destination object extraction system based on video identification, this system bag Include: the embodiment of the present invention provide destination object extraction equipment based on video identification;And subscriber equipment, described user sets Network service, described destination object based on video identification is passed through for described destination object extraction equipment based on video identification The described video playback page is sent to described subscriber equipment and shows by extraction equipment.
Alternatively, described destination object extraction equipment based on video identification is server.
Alternatively, described subscriber equipment regards super TV for happy.
Use the destination object extracting method based on video identification that the embodiment of the present invention provides, by receiving from video (wherein said identification data packet includes the user's sense identified from video data for the video data of identification device and mark data The destination object of interest), the relevant information pair of described user destination object interested is obtained afterwards according to described mark data The hyperlink answered, and described mark data and described hyperlink are added in the video playback page with described video data one Play display, it is possible to realize showing relevant information and the hyperlink of the wherein destination object that user is interested in video playback simultaneously, Can understand further by clicking on this hyperlink user easily, rapidly to destination object interested or select Select shopping etc., while meeting user's request, saved the time of user, it is provided that one cognition or shopping way easily.
And, use the destination object extraction equipment based on video identification that the embodiment of the present invention provides, by receiving mould Block receive from video identification device video data and mark data (wherein said identification data packet includes from video data The destination object that the user that identifies is interested), hyperlink generation module obtains described user according to described mark data afterwards The hyperlink that the relevant information of destination object interested is corresponding, and hyperlink adds module by described mark data and described Hyperlink is added in the video playback page and is shown together with described video data, it is possible to realize showing it in video playback simultaneously The relevant information of the destination object that middle user is interested and hyperlink, can easily, quickly by clicking on this hyperlink user Destination object interested is understood or selects shopping etc. by ground further, saves while meeting user's request The time of user, it is provided that one more saves time, cognitive easily or shopping way.
It addition, include knowing based on video of the destination object extraction equipment based on video identification that the embodiment of the present invention provides Other destination object extraction system, can realize above-mentioned technique effect too, not repeat them here.
Further feature and the advantage of the embodiment of the present invention will be described in detail in detailed description of the invention part subsequently.
Accompanying drawing explanation
Accompanying drawing is used to provide and is further appreciated by the embodiment of the present invention, and constitutes a part for description, with under The detailed description of the invention in face is used for explaining the embodiment of the present invention together, but is not intended that the restriction to the embodiment of the present invention.Attached In figure:
Fig. 1 is the structural representation of destination object extraction equipment based on video identification according to embodiments of the present invention;
Fig. 2 is the structural representation of destination object extraction system based on video identification according to embodiments of the present invention;With And
Fig. 3 is the example flow diagram of destination object extracting method based on video identification according to embodiments of the present invention.
Description of reference numerals
10 receiver module 20 hyperlink generation modules
30 hyperlink add module 100 destination object based on video identification extraction equipment
200 subscriber equipment 300 video identification devices
Detailed description of the invention
Below in conjunction with accompanying drawing, the detailed description of the invention of the embodiment of the present invention is described in detail.It should be appreciated that this Detailed description of the invention described by place is merely to illustrate and explains the embodiment of the present invention, is not limited to the embodiment of the present invention.
In order to the thought of the embodiment of the present invention is clearly described, the embodiment of the present invention considers various embodiments, under Face will be described in detail one by one.
Embodiment 1
Fig. 1 is the structural representation of destination object extraction equipment 100 based on video identification according to embodiments of the present invention, This equipment may include that receiver module 10, for receiving the video data from video identification device and mark data, wherein Described identification data packet includes the destination object that the user identified from video data is interested;Hyperlink generation module 20, uses In the hyperlink that the relevant information obtaining described user destination object interested according to described mark data is corresponding;And hyperlink Connect interpolation module 30, be used for adding described mark data and described hyperlink in the video playback page and described video data Show together.
Specifically, in order to realize the function of the embodiment of the present invention, it is necessary first to providing video source, this video source can be Live video data, it is also possible to be order video data.Use video identification device of the prior art to carry out the bat of video Take the photograph and identify that (concrete identification process is same as the prior art, in order to not obscure the protection domain of the embodiment of the present invention, at this no longer Repeat), generate video data and mark data, wherein said identification data packet includes the user's sense identified from video data The destination object of interest.
Specifically, the destination object that in a video, user is interested may be configured to commodity, the commodity bought Brand, commodity price, trade name, buyer's guide, or place name, place introduction, person names and personage introduction etc. Deng.Such as, in a video, frame A shows that a book, frame B show that a personage, frame C show sight spot etc. at, These information can be the destination object that user is interested, and therefore they can be extracted by video identification device, wherein Video identification device can be any suitable equipment with video identification function in prior art, in order to not obscure the present invention The protection domain of embodiment, does not repeats them here.
Afterwards, the receiver module 10 of destination object extraction equipment 100 based on video identification can receive and know from video The video data of other device and mark data.Then, hyperlink generation module 20 can obtain institute according to described mark data State the hyperlink that the relevant information of user's destination object interested is corresponding.Destination object extraction equipment based on video identification Can store multiple hyperlink in 100, the destination object that each hyperlink can be interested with a kind of user is corresponding.Citing comes Saying, hyperlink generation module 20 can obtain, according to mark data " X commodity ", the hyperlink that " X commodity " are corresponding, such as should Commodity introduce the page, or buy the page.Or, hyperlink generation module 20 can be permissible according to mark data " X place " Obtain the hyperlink that " X place " is corresponding, such as this X place introduce the page, or the page etc. bought by admission ticket.
Afterwards, hyperlink is added module 30 and can be added described mark data and described hyperlink to the video playback page In show together with described video data.For example, by the word of " X commodity " ("X commodity") add the video playback page to A region in (left-hand column of such as video playback area or right hand column etc.), by the word in " X place " ("X place") add It is added in a region of the video playback page.Alternatively, hyperlink interpolation module 30 can also be according to the broadcasting of described video Data and described hyperlink is identified described in time roll display.Such as, left-hand column or right hand column in video playback area are entered Row roll display.
So, can be listed by clicking in the specific region on the video playback page during user watches video User's destination object interested and be hyperlinked to the page relevant to this information, further appreciate that this information.
It should be appreciated that only extract user's object interested with each frame of video in the above-described embodiments (i.e. sight spot at shown in a personage shown in shown in frame A a book, frame B, frame C) illustrates as example, but it practice, Can also extract from a frame video multiple user destination object interested (such as shown in frame A a book, personage, And sight spot at), it is similar that the hyperlink of such example obtains with adding procedure and above-described embodiment, i.e. the present invention is real The thought executing example is not limited to above-described embodiment.
Use such embodiment 1, it is possible to achieve user also demonstrates at viewing video in the video playback page simultaneously The destination object that in currently playing video content, the user of appearance is interested, further appreciates that for user.Such as, in viewing During shopping program video, when commodity occurs in video, the video playback page arises that the hyperlink of these commodity, user Want to further appreciate that or buy if interested, it is possible to click directly on this hyperlink, enter into respective page, convenient fast Prompt.
Embodiment 2
In this embodiment 2, it is contemplated that the fast development of network, increasing user's reference video is done shopping, because of This provides a kind of live shopping of novel shopping way in this embodiment 2.Live shopping refers to that bull is by carrying video Identify that device carries out carrying out net cast, the business that user directly wherein wants by watching this video to buy in locality Product.Such shopping way, with traditional see picture shopping compared with more directly perceived, and the introduction of bull, purchasing process all exist Line is live, it is to avoid adulterate, and changes genuine bad dealing with vacation.
Want to realize this shopping way, need to show destination object interested for user and corresponding hyperlink and regarding Frequency is play in the middle of the page, and therefore destination object extraction equipment 100 based on video identification can apply in this shopping way. In this case, the destination object that described user is interested may be configured to sell in the commodity bought, such as market Any article.Bull, before starting the most live shopping, can list the item lists that can buy in advance, and be sent to straight Broadcasting the service provider of shopping, service provider can be deposited in advance in destination object extraction equipment 100 based on video identification Store up the hyperlink of article in list.Afterwards, bull can begin to use video identification device to carry out shooting and the knowledge of video Not, the receiver module 10 of destination object extraction equipment 100 based on video identification can receive regarding from video identification device Frequency according to this and identifies data, and wherein said video data is live shopping video data, and described identification data packet includes from video The destination object (commodity that i.e. can buy) that the user that identifies in data is interested.
Afterwards, hyperlink generation module 20 can obtain, according to described mark data, the destination object that described user is interested Hyperlink corresponding to relevant information, such as can obtain the hyperlink that " X commodity " are corresponding, example according to mark data " X commodity " Such as the page of introducing of these commodity, or buy the page.Then, hyperlink add module 30 can be by described mark data and described Hyperlink is added in the video playback page and is shown together with described video data, by the word of " X commodity " ("X commodity") add In a region of the video playback page (left-hand column of such as video playback area or right hand column etc.).Alternatively, hyperlink Connecing interpolation module 30 can also be according to identifying data and described hyperlink described in the reproduction time roll display of described video.Example As, left-hand column or right hand column in video playback area carry out roll display.So, user is permissible in watching live video Be hyperlinked to by clicking in the specific region on the video playback page listed user destination object interested with The page that this information is relevant, further appreciates that this information, such as click on "X commodity" enter into it and buy page and buy, real Existing live shopping.
The destination object extraction equipment based on video identification that the embodiment of the present invention is provided can be with hardware or software (example Such as application program) form realize, this is not defined by the embodiment of the present invention.Further, should target pair based on video identification As extraction equipment can be any suitable equipment with above-mentioned functions, such as, destination object based on video identification extracts Equipment can be the subscriber equipment being capable of above-mentioned functions.
Due to the splendid performance of the happy hardware aspect regarding super TV, therefore described destination object based on video identification carries Taking equipment can also regard super TV for happy, i.e. happy may be configured to realize the invention described above embodiment depending on super TV and is carried The above-mentioned functions of confession.Regarding super TV by viewing is happy, user can select to enter the page of " live shopping " and by as above Described embodiment is done shopping, the home-confined enjoyment brought of doing shopping of i.e. can enjoying, the most convenient.
Embodiment 3
In embodiment 3, difference from Example 2 is, destination object extraction equipment 100 based on video identification is also Can be the server being capable of above-mentioned functions, described subscriber equipment 200 can be happy regarding super TV, it is also possible to for hands The equipment such as machine, panel computer.In this case, user needs to be come and interworking server by subscriber equipment, to realize implementing The above-mentioned functions of example 2.
For example, Fig. 2 is the structure of destination object extraction system based on video identification according to embodiments of the present invention Schematic diagram, as in figure 2 it is shown, this system includes: the destination object extraction equipment based on video identification that the embodiment of the present invention provides 100;And subscriber equipment 200, described subscriber equipment 200 leads to described destination object extraction equipment 100 based on video identification Cross network service.
In this case, the destination object that described user is interested may be configured to the commodity bought, such as business Any article sold in Chang.Bull, before starting the most live shopping, can list the item lists that can buy in advance, and Being sent to the service provider of live shopping, service provider can be in advance at destination object extraction equipment based on video identification The hyperlink of article in list has been stored in 100.Afterwards, bull can begin to use video identification device 300 to carry out video Shooting and identification, the receiver module 10 of destination object extraction equipment 100 based on video identification can receive from video know The video data of other device 300 and mark data, i.e. step S11, wherein said video data is live shopping video data, Described identification data packet includes the user identified from video data destination object interested (commodity that i.e. can buy).
Afterwards, hyperlink generation module 20 can obtain, according to described mark data, the destination object that described user is interested Hyperlink corresponding to relevant information, such as can obtain the hyperlink that " X commodity " are corresponding, example according to mark data " X commodity " Such as the page of introducing of these commodity, or buy the page.Then, hyperlink add module 30 can be by described mark data and described Hyperlink is added in the video playback page and is shown together with described video data, by the word of " X commodity " ("X commodity") add In a region of the video playback page (left-hand column of such as video playback area or right hand column etc.).Alternatively, hyperlink Connecing interpolation module 30 can also be according to identifying data and described hyperlink described in the reproduction time roll display of described video.Example As, left-hand column or right hand column in video playback area carry out roll display.Afterwards, destination object based on video identification carries The described video playback page can be sent to described subscriber equipment 200 and show by taking equipment 100, i.e. step S12.
Using such embodiment 3, user watches can be by clicking on the video playback page in live video Destination object that user listed in specific region is interested and be hyperlinked to the page relevant to this information, further appreciate that This information, such as click on "X commodity" enter into it and buy page and buy, it is achieved live shopping, enjoying convenient shopping Meanwhile, the load of subscriber equipment, complexity or cost are reduced.
Fig. 3 is the example flow diagram of destination object extracting method based on video identification according to embodiments of the present invention, as Shown in Fig. 3, the method may comprise steps of:
Step 1001, receives the video data from video identification device and mark data, wherein said mark data Including the destination object that the user identified from video data is interested;
Step 1002, the relevant information obtaining described user destination object interested according to described mark data is corresponding Hyperlink;And
Step 1003, described mark data and described hyperlink are added in the video playback page with described video data Show together.
Alternatively, the destination object that described user is interested includes the commodity that can buy.
Alternatively, described video data is live shopping video data.
Alternatively, the method also includes: according to identifying data and described described in the reproduction time roll display of described video Hyperlink.
It should be appreciated that each specific embodiment of above-mentioned destination object extracting method based on video identification, the most The embodiment of example destination object based on video identification extraction equipment and system is done and has explained (as above institute State), do not repeat them here.Further, those skilled in the art disclosure according to embodiments of the present invention can select above-mentioned various realities Execute any one in example, or select the combination of above-mentioned various embodiment to configure destination object based on video identification to extract and set Standby and system, and other alternative embodiment also falls into the protection domain of the embodiment of the present invention.
Destination object extracting method based on video identification, equipment and system that the embodiment of the present invention provides can be with firmly The form of part or software is applied to carry out video in any suitable scene of destination object extraction, such as television set, Mobile phone, panel computer etc., show relevant information and the hyperlink of the wherein destination object that user is interested in video playback simultaneously, Can understand further by clicking on this hyperlink user easily, rapidly to destination object interested or select Select shopping etc., while meeting user's request, be greatly saved the time of user, it is provided that one more saves time, cognition easily Or shopping way.
The preferred implementation of example of the present invention is described in detail above in association with accompanying drawing, but, the embodiment of the present invention does not limit Detail in above-mentioned embodiment, in the technology concept of the embodiment of the present invention, can be to the embodiment of the present invention Technical scheme carry out multiple simple variant, these simple variant belong to the protection domain of the embodiment of the present invention.
It is further to note that each the concrete technical characteristic described in above-mentioned detailed description of the invention, at not lance In the case of shield, can be combined by any suitable means.In order to avoid unnecessary repetition, the embodiment of the present invention pair Various possible compound modes illustrate the most separately.
It will be appreciated by those skilled in the art that all or part of step realizing in above-described embodiment method, equipment, system The program that can be by completes to instruct relevant hardware, and this program is stored in a storage medium, including some instructions With so that one (can be single-chip microcomputer, chip etc.) or processor (processor) perform described in each embodiment of the application All or part of step of method.And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (ROM, Read- Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. various permissible The medium of storage program code.
Additionally, combination in any can also be carried out between the various different embodiment of the embodiment of the present invention, as long as it is not Running counter to the thought of the embodiment of the present invention, it should be considered as embodiment of the present invention disclosure of that equally.

Claims (10)

1. a destination object extracting method based on video identification, it is characterised in that the method includes:
Receiving the video data from video identification device and mark data, wherein said identification data packet includes from video data In the user that identifies destination object interested;
The hyperlink that the relevant information of described user destination object interested is corresponding is obtained according to described mark data;And
Described mark data and described hyperlink are added in the video playback page and shows together with described video data.
Method the most according to claim 1, it is characterised in that the destination object that described user is interested includes buying The commodity arrived.
Method the most according to claim 2, it is characterised in that described video data is live shopping video data.
Method the most according to claim 3, it is characterised in that the method also includes: according to the reproduction time of described video Data and described hyperlink is identified described in roll display.
5. a destination object extraction equipment based on video identification, it is characterised in that this equipment includes:
Receiver module, for receiving the video data from video identification device and mark data, wherein said mark data Including the destination object that the user identified from video data is interested;
Hyperlink generation module, for obtaining the relevant information of described user destination object interested according to described mark data Corresponding hyperlink;And
Hyperlink adds module, regards with described for described mark data and described hyperlink being added in the video playback page Frequency is according to showing together.
Equipment the most according to claim 5, it is characterised in that the destination object that described user is interested includes buying The commodity arrived.
Equipment the most according to claim 6, it is characterised in that described video data is live shopping video data.
Equipment the most according to claim 7, it is characterised in that described hyperlink is added module and is additionally operable to: regard according to described Data and described hyperlink is identified described in the reproduction time roll display of frequency.
Equipment the most according to claim 8, it is characterised in that described destination object extraction equipment based on video identification is Happy regarding super TV.
10. a destination object extraction system based on video identification, it is characterised in that this system includes:
According to the destination object extraction equipment based on video identification described in claim any one of claim 5-8;And
Subscriber equipment, described subscriber equipment and described destination object extraction equipment based on video identification are by network service, institute State destination object extraction equipment based on video identification the described video playback page is sent to described subscriber equipment to show.
CN201610621286.4A 2016-08-01 2016-08-01 Destination object extracting method based on video identification, equipment and system Pending CN106254925A (en)

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