CN103297840A - Additional information display method and system based on video moving focus - Google Patents

Additional information display method and system based on video moving focus Download PDF

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Publication number
CN103297840A
CN103297840A CN2012100511987A CN201210051198A CN103297840A CN 103297840 A CN103297840 A CN 103297840A CN 2012100511987 A CN2012100511987 A CN 2012100511987A CN 201210051198 A CN201210051198 A CN 201210051198A CN 103297840 A CN103297840 A CN 103297840A
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information
video
additional information
sequence
client
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CN2012100511987A
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Chinese (zh)
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庹虎
肖志明
石帅
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阿里巴巴集团控股有限公司
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Priority to CN2012100511987A priority Critical patent/CN103297840A/en
Publication of CN103297840A publication Critical patent/CN103297840A/en

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Abstract

The invention provides an additional information display method based on a video moving focus. The content of additional information has relevance to objects which correspond to the moving focus. When a video is played, the additional information moves along with movement of the objects which correspond to the moving focus when the additional information is displayed. The method comprises the following steps: (1) requesting a server and obtaining one or more information sequences containing the additional information through a client side, (2) analyzing the information sequences by the client side, and building an information term display queue, and (3) displaying the additional information on a video screen through the client side according to a time sequence when the video is played. According to the additional information display method, product advertisements or brand advertisements which have relevance to screen elements and can achieve online trading are planted in the video screen in real time, interference to user experience caused by irrelevant advertisements during video displaying is reduced through the relevance, interests of users in the advertisements are increased also through the relevance, and the accurate advertising effect which is comparable with advertisement searching is achieved.

Description

一种基于视频移动焦点的附加信息展现方法及系统 An additional information based on the video presentation method and system for moving the focal point of the

技术领域 FIELD

[0001] 本发明属于互联网在线广告应用系统技术与在线视频播放技术的结合领域,尤其涉及到在视频播放画面中特定物品周围展现附加信息的方法及系统。 [0001] The present invention pertains to Internet applications online advertising in conjunction with the online video skilled in the art, in particular, relates to a method and system for presentation of additional information about a particular item in the video playback screen.

背景技术 Background technique

[0002]目前在线视频服务已成为互联网占据用户时间增长最快的应用,用户在视频网站的驻留时间越来越长,使得网络视频凸显为继电视广告和网络搜索广告之后又一大广告投放领域。 [0002] Currently online video services have become Internet users occupy the time of the fastest growing applications, users increasingly long residence time in the video sites such as online video highlights after television advertising and online search advertising is another big advertising field. 各大视频网站先后推出自己视频广告服务,通过免费视频观看结合收费广告展示的典型商业模式实现运营收支的平衡。 The major video sites have launched their own video advertising services, showing a balance of payments operations in conjunction with paid advertisements through free video viewing of a typical business model.

[0003] 网络视频广告目前主要呈现出以下几种典型形式: [0003] Network video advertising is currently the main show the following typical form:

[0004] I)屏幕页面背景广告。 [0004] I) screen page background ads. 一般通过在视频播放区域设置大幅的醒目背景图片和高亮背景动画的方式来展现广告;广告居于视频的两侧,在用户观看是视频开始播放后,仍然继续显示,会分散用户视线,对于用户观看体验有较差的影响。 Usually by setting the video play region of substantial eye-catching background image and background animations highlighting ways to show ads; advertising living on both sides of the video, the user is watching the video starts playing, still continue to show, will distract the user's eyes, for the user have poor viewing experience influence.

[0005] 2)开始播放前的插播广告。 [0005] 2) commercials before the start of play. 这类广告一般通过在用户所点播视频前插播一定时间的视频或动画广告的方式来展现;广告完全覆盖视频播放区域,处于用户视线聚焦点上;广告播放的时间已经逐步拉长,甚至超过50s,等待的时间长短对用户的耐心是个比较大的考验。 These ads usually spots to show by a certain time video or animated ads in front of users on-demand video mode; advertising completely cover the video play region, the focus is on the user's view point; advertising has gradually lengthen the playing time, even more than 50s the length of time waiting patiently for users is a relatively big test.

[0006] 3)暂停或缓冲时的广告。 [0006] 3) when suspended advertising or buffering. 用户在中途离开电脑,或者由于网络原因主动、被动等待缓冲时,播放器展示大块广告到屏幕中央。 The user leaves the computer in the middle, or due to active network reasons, the passive waiting for the buffer, the player showing chunks of advertising to the center of the screen. 广告展示的时间等于加载缓冲的时间,或者用户点击暂停到恢复播放的时间;暂停时,用户离开电脑,对广告的关注较少;等待缓冲时,用户处于焦虑状态,易于对无关的广告反感。 Ad time equal to the time of loading buffer, or the user clicks the pause to resume playing time; pause, leave the computer user, less attention to advertisements; while waiting for the buffer, the user is in a state of anxiety, ease of advertising objectionable irrelevant.

[0007] 4)浮动广告。 [0007] 4) Floating. 一般展现于视频区域左下角(或右下角),间歇性呈现。 Generally show lower left corner of the video area (or the lower right corner), intermittent presentation. 视频的覆盖区域较小,对用户体验影响不大;同时由于不处于视线聚焦点,相对前几种广告,用户关注度也会低一些。 Video coverage area is small, little effect on the user experience; at the same time is not in sight due to the focus point, relative to the previous several ad, user attention will be lower.

[0008] 以上几类视频广告,无论是展现商品还是展现品牌,其广告内容与视频内容都没有直接或间接的关联性;对于视频网站来说,无关广告的展示必然对于用户体验形成直接的损害;对于广告主来说,在视频领域的广告像电视广告一样,只具有曝光效应,而完全无法做到网络搜索广告相媲美的精准投放效果,也不利于中小卖家参与广告投放。 [0008] or more types of video advertising, whether it is to show off or show the brand, its advertising content and video content have no direct or indirect correlation; for video sites, display advertising has nothing to do necessarily damage the user experience directly form ; for advertisers, advertising in video like TV ads, only has exposure effect, completely unable to do so precise delivery effect comparable to the web search advertising, is not conducive to small sellers involved in advertising.

[0009] 普通视频广告不能做到相关性信息展示的原因在于,视频内容在制作和编码后,其内容就为只读播放,既播放时通过读取视频数据解码处理后,画面按一定的帧率实时显示出来。 Cause [0009] Normal video ads do not show that the correlation information, and video content is encoded after fabrication, which is read-only content on the player, the video data after decoding processing during playback by reading only, a certain picture frame rate displayed in real time. 普通播放器也只具备这种解码能力,而不具备实时的动态图像识别能力。 Common player only includes the ability to decode this, not with real-time moving image recognition.

[0010] 由于背景、前景同时变化的动态图像识别技术在准确度与计算成本等方面尚未成熟,导致还难以在播放视频时实时的显示与播放画面有相关性的信息(包括广告)。 [0010] Since the background, foreground while varying the video recognition technology is not yet mature in terms of accuracy and computational cost, leading to difficult to display in real time while playing a video picture information and playback correlation (including advertising).

发明内容 SUMMARY

[0011] 本发明的目的在于提供一种基于视频移动焦点的附加信息展现方法,以克服背景技术中的缺点,能提高观看者对广告信息体验和感受,使广告尽可能地和视频相融合。 [0011] The object of the present invention is to provide a method of presenting the additional information based on the focus moving video, to overcome the shortcomings of the background art, the viewer information can be improved experience and feeling of ads to ad and video integration possible.

[0012] 为此,本发明采用以下技术方案:一种基于视频移动焦点的附加信息展现方法,其特征在于: [0012] To this end, the present invention employs the following technical solutions: A method of presenting the additional information based on the focus moving video, wherein:

[0013] 所述附加信息的内容与所述移动焦点所对应的物体具有相关性,在所述视频播放时,在所述视频播放画面中,所述附加信息在展示时伴随着所述移动焦点所对应的物体的移动在所述画面中移动;所述方法包括以下步骤: [0013] The content of the additional information corresponding to the moving object having the focus correlation, when the video playback, in the video playback screen, along with the additional information when moving the focus of the display corresponding to the moving object in the moving picture; the method comprising the steps of:

[0014] (I)、由客户端向服务器请求获取一条或多条含有所述附加信息的信息序列,所述信息序列与视频数据本身分离,所述信息序列由多条信息项组成;所述信息项包括要素信息和附加信息;所述要素信息包括时间戳、时长、坐标和尺寸,所述信息序列对应所述视频的指纹; [0014] (I), the request from the client to the server to obtain one or more sequence information pieces containing the additional information, the information sequence separated video data itself, the information sequence of a plurality of items of information; the element information item includes information and additional information; said information element includes a timestamp, duration, the coordinates and size, corresponding to the fingerprint information of the video sequence;

[0015] (2)、由所述客户端解析信息序列,建立信息项展现队列; [0015] (2), by the client resolution information sequence, show queue setup information items;

[0016] (3)、由所述客户端在播放所述视频的同时在视频画面中按照时间先后展现所述附加信息。 [0016] (3), by the client, while playing the video in the video picture chronologically show the additional information.

[0017] 在采用上述技术方案的基础上,本实用新型还可同时采用以下进一步的技术方案: [0017] On the basis of the above technical solution, the present invention may further while following technical solution:

[0018] 所述步骤(I)分为如下步骤: [0018] The step (I) is divided into the following steps:

[0019] I)、所述客户端发送所述视频的指纹到保存所述信息序列的服务器; [0019] I), the client sends the fingerprint of the video server to store the information sequence;

[0020] 2)、所述服务器根据视频指纹匹配出所述信息序列; [0020] 2), the server matches the information sequence according to a video fingerprints;

[0021] 3)、所述服务器将结果返回给所述客户端,所述结果中包括视频指纹所匹配的信息序列。 [0021] 3), the server returns the results to the client, the result of a sequence of video information included in the fingerprint match.

[0022] 所述步骤(2)分为如下步骤: [0022] The step (2) is divided into the following steps:

[0023] I)、所述客户端解析获取到的信息序列; [0023] I), the client parses the acquired information sequence;

[0024] 2)、所述客户端建立信息项展现队列,将信息序列中每一个信息项放入信息展现项队列中排成所述信息项展现队列。 [0024] 2), the setup information items show client queue, each of the information sequence information presentation information item into a queue item presentation information items are arranged in the queue. 在信息项展现队列中,所述信息项顺序可以是按时间戳先后、按解析顺序排列,信息项也可以是任意随机排列。 In the presentation information items in the queue, the order of the information items may be successively by timestamp, arranged resolution order, any information item may be randomly arranged.

[0025] 所述步骤(3)分为如下步骤: [0025] The step (3) is divided into the following steps:

[0026] I)、所述客户端监控所述视频的当前播放时间; [0026] I), the client monitoring current playback time of the video;

[0027] 2)、所述客户端遍历信息项展现队列,所述客户端对比当前播放时间与信息项的时间戳,若值相等,则所述客户端按照该信息项的要素信息中的时长、坐标和尺寸展现该信息项的附加信息。 [0027] 2), the client queue traversal presentation information item, the client displays the current time and the timestamp comparison information item, if the values ​​are equal, then the client according to the time length of the information element information items in the coordinates and size of the additional information to show the information item.

[0028] 进一步地,在该步骤2)中采用以下方法按照时长展现所述信息项中的附加信息: [0028] Further, in the following method) Step 2 in which the additional information item information presentation time length in accordance with:

[0029] I)、所述客户端在视频播放画面中创建附加信息的显示容器,所述显示容器的坐标、尺寸、外形由该信息项的要素信息所定义; [0029] I), the client creates the additional information in the video playback screen display container, the container display coordinates, size, shape defined by the element information of the information item;

[0030] 2)、所述客户端在显示容器中输出该信息项的附加信息。 [0030] 2), the client outputs an additional information of the display information items in the container.

[0031] 所述要素信息中的坐标为使附加信息的展示位置处在所相关的物体周围的数值。 Coordinates of the [0031] element information in order to make the placement of the additional information in the value of the associated object around.

[0032] 所述服务器在客户端每次请求信息序列时记录本次请求所响应的视频的指纹、信息序列以及该信息序列的被响应次数; [0032] The fingerprint in response to the request when the server is recorded each time the client requests the video information sequence, an information sequence is an information sequence and response times;

[0033] 所述客户端通过HTTP协议向服务器发送请求,并获取信息序列,所述服务器在收到浏览器的跳转请求时,记录本次跳转的目标地址及跳转次数,按HTTP协议进行返回跳转响应。 [0033] The client sends a request to the server via HTTP protocol, and acquires an information sequence, upon receipt of the skip request server browser, recording destination address and this jump jump frequency according to the HTTP protocol performed in response to the return jump.

[0034] 所述视频移动焦点是指与处于视频播放画面中的物品相对应的播放画面中的区域,该区域随时间伴随着物品而移动或者停止,该区域可以包括物品所在的区域、或围绕该物品、或处在物品的旁侧、或与物品所在的区域部分重合、或处在物品所在区域中、或等于物品所在区域,其形状可以是任意的,比如矩形、圆形或其它不规则形状;进一步地,如果处在物品旁,所述视频焦点还包括箭头、线条、点指向等标识指引,以将其与物品进一步对应关联。 [0034] The video refers to moving the focus region of the article is in the video playback picture corresponding to the playback screen, in the region along with the movement of the article over time or stopped, the region may include a region where an article, or around the article or articles at the side, where the article or part of the region of overlap or in regions where the article, where the article or equal area, which may be any shape, such as rectangular, circular or other irregularities shape; further, if in the next article, further comprising identifying the video focus guide arrow, lines, points to the other, so as to be further association with the article.

[0035] 所述视频指纹通过对视频字节内容进行哈希算法来生成,其结果为数字或字符串及其混合形式;所述哈希算法包括:MD5算法、SHAl算法、BASE64算法及其变种、其他按字长进行的加减乘除与或非运算算法; [0035] The video fingerprint by byte video content to generate a hash algorithm, a result in the form of a number or string, and mixed; the hashing algorithm comprises: MD5 algorithm, the SHAL algorithm, algorithm and its variants BASE64 , addition, subtraction and other arithmetic operation or carried out according to the word length;

[0036] 所述与物品相关的附加信息包括物品名称、商品名称、商品品牌、商品型号、商家、详情链接、购买链接、图片地址等。 [0036] The additional information related to items including item name, product name, product brand, product type, business details, links, buy links, pictures, address and so on.

[0037] 本发明另一个所要解决的技术问题是提供一种实现上述附加信息展现方法的附加信息展现系统。 [0037] Another of the present invention is to provide a technical problem to realize a method of presenting the additional information the additional information presentation system. 为此,本发明采用以下技术方案: To this end, the present invention employs the following technical solution:

[0038] 它包括服务器和客户端,所述客户端设有视频播放模块;其特征在于所述服务器设有视频信息管理模块;所述客户端还设有附加信息展现模块; [0038] It comprises a server and a client, the client is provided with a video player module; wherein said video information management server module is provided; the client is further provided with additional information presentation module;

[0039] 所述视频信息管理模块用于保存有视频指纹和信息序列,根据视频指纹匹配出所述信息序列,将结果返回给所述客户端,所述结果中包括视频指纹所匹配的信息序列; [0039] The video information management module for storing fingerprint and video information sequence, a fingerprint matching in accordance with the video information sequence, the result is returned to the client, the result of a sequence of video information included in the fingerprint match ;

[0040] 所述附加信息展现模块用于向服务器的视频信息管理模块发送带视频指纹的请求,以获取当前视频对应的信息序列,所述当前视频为所述请求中的视频指纹所对应的视频; Request [0040] The presentation module configured to send additional information with the video information to a video fingerprint module management server to obtain a current corresponding to a sequence of video information, the current video is a video in the request corresponding video fingerprints ;

[0041] 所述附加信息展现模块还用于解析服务器视频信息管理模块响应的请求结果,创建所述信息项展现队列,将信息序列中每一个信息项放入信息展现项队列中排成所述信息项展现队列; [0041] The additional information request result presentation module is further configured to parse the video information management module server response queue creating the presentation information items, the information sequence in each of a presentation information item into the item of information arranged in said queue information item to show the queue;

[0042] 所述附加信息展现模块还用于创建显示容器,并在该容器中输出附加信息; [0042] The additional information display presentation module is further configured to create a container, and outputs the additional information in the container;

[0043] 所述附加信息展现模块还用于监控视频播放模块的当前播放时间、遍历信息项展现队列,对比当前播放时间与信息项的时间戳,若值相等,则由视频播放模块在播放所述视频的同时展现所述附加信息。 [0043] The additional information presentation module is further configured to monitor the video playback module current play time, the traverse information item presentation queue, compare the current playback time stamp information item, if the values ​​are equal, the video playback by the playback module while said video presentation of the additional information.

[0044] 进一步地,所述服务器还设有信息统计模块,所述信息统计模块在附加信息展现模块每次请求信息序列时记录本次请求所响应的视频指纹、信息序列以及该信息序列的被响应的次数; [0044] Further, the information server is further provided with a statistics module, the statistical information is a video fingerprint module is responsive to this request, the sequence information and sequence information is recorded in each additional information presentation module requests an information sequence response times;

[0045] 所述信息统计模块在收到浏览器的跳转请求时,记录本次跳转的目标地址及跳转次数,按HTTP协议进行返回跳转响应。 The [0045] information statistics module skip request when receiving the browser, the recording of this jump destination address and the number of jumps performed by the jump response returned HTTP protocol.

[0046] 由于采用本发明的技术方案,本发明的优点在于,即使采用普通播放器,也能实时地显示与播放画面有相关性的信息(包括广告),通过在视频播放时画面中出现的物品元素周围展示相关的附加信息(如商品广告)的方式,实现了完全不同于以上4类常规视频广告模式的广告展现方法,用户的体验感更强,广告和视频的融合度更高。 [0046] Due to the technical solution of the present invention, the advantages of the present invention is that, even with ordinary players, can be displayed in real time and displays the screen information correlation (including advertisements), by the appearance in the video playback screen additional information show related items surrounding elements (such as commercials) way to achieve a completely different method of displaying advertising more than 4 categories of conventional video advertising model, higher degree of integration of user experience feeling stronger, advertising and video. 具体而言,用户在购物网站或者视频分享网站观看一段视频(影片片段、体育节目或者用户拍摄的视频),这段视频的内容主题任意,但视频中也展示了一种或多种商品元素(比如一款新手机,或一辆山地车);用户在看到视频中商品的同时可能有了希望了解或购买的意愿,希望了解商品的详细特性,以及可以进行网上购买的零售网址,此时,记载该商品这些内容的附加信息会适时和实时地显示在该商品的周围。 Specifically, users watch video on a shopping site or a video sharing site (video clips, sports or video taken by the user), the contents of any of the theme of this video, but the video also shows one or more commodity elements ( For example, a new phone, or a mountain bike); users see the video product also may have the will or want to know to buy, want to know in detail the characteristics of goods, as well as retail web site can be purchased online at this time additional information on this product recorded content will be timely and displayed in real time around the merchandise. 由此,实现了在视频画面中实时地植入与画面元素具有相关性的可在线交易的商品广告或品牌广告,既通过相关性减少视频播放中无关广告带来对用户体验的干扰,又通过相关性增加用户对广告的兴趣,带来与搜索广告相媲美的精准广告效果。 As a result, achieved in video footage can be implanted in online transactions relevant to the picture elements in real-time commercial advertising or brand advertising, both cause interference on the user experience by reducing the relevance of video playback independent of advertising, but also through related increase in user interest in the ads, search ads bring with comparable precision advertising effectiveness.

[0047] 进一步地,本发明还建立了以下进一步附加信息展现方法的环境基础:当视频中展示了上述一种或多种商品元素,用户有了希望了解或购买的意愿,用户移动鼠标到画面上的商品,记载该商品这些内容的附加信息会适时和实时地显示在该商品的周围,用户可以点击该链接以查看更详细的文字、图片描述,产生在线购买行为。 [0047] Further, the present invention also establish the environment based on the following further method of presenting additional information: when the video is shown in the above-described elements, one or more commodities, the user wishes to know, or want to have purchased, the user moves the mouse to the picture goods on the additional information described in the content of these goods will be timely and displayed in real time around this product, users can click the link to view a more detailed text, picture description, generating online buying behavior.

附图说明 BRIEF DESCRIPTION

[0048] 图1为本发明附加信息展现系统的结构图 [0048] The present invention is a configuration diagram of FIG. 1 to show additional information system

[0049] 图2为本发明附加信息展现系统的客户端在全屏播放视频时的附加信息展现示意图。 [0049] FIG. 2 of the present invention exhibit the additional information in the additional client system information when playing a full screen video presentation Fig.

[0050] 图3为本发明附加信息展现系统的客户端在非全屏播放视频时的附加信息展现示意图。 [0050] FIG. 3 is an additional client information system exhibits additional information in the non-full-screen video playback show schematic.

[0051] 图4为本发明附加信息展现方法的视频信息展现流程图。 [0051] FIG 4 show the additional information video show a flowchart of a method of the present invention.

[0052] 图5为本发明中附加信息展现方法的附加信息展现流程图。 [0052] FIG. 5 of the present invention, additional information in the additional information is a flowchart showing a method of presenting.

具体实施方式 Detailed ways

[0053] 为了使本发明的目的、技术方案及优点更加清楚明白,以下结合附图及实施例,对本发明进行进一步详细说明。 [0053] To make the objectives, technical solutions and advantages of the present invention will become more apparent hereinafter in conjunction with the accompanying drawings and embodiments of the present invention will be further described in detail. 应当理解,此处所述的具体实施列仅仅用以解释本发明,并不用于限定本发明。 It should be understood that the specific embodiments listed herein only to explain the present invention and are not intended to limit the present invention.

[0054] 本发明通过在服务器端保存视频指纹及对应的信息序列,客户端在播放视频时,带着视频指纹向服务器请求所述信息序列,解析并按照预定义的时间、位置、尺寸、内容、时长展示附加信息,实现附加信息内容随着视频画面内容运动,提高附加信息的突出效果和针对性。 [0054] The present invention, by storing video fingerprint and the corresponding sequence of information on the server side, when playing the video client, the request fingerprint information with the video sequence to a server, and parses according to a predefined time, position, size, content when long display additional information, to achieve additional content with the content of the video screen campaign to raise outstanding effectiveness and relevance of the additional information.

[0055] 参照图1。 [0055] Referring to FIG. 本发明附加信息展现系统包括服务器100与客户端200。 Additional information presentation system of the present invention includes a server 100 and client 200.

[0056] 服务器100中设有视频信息管理模块101、信息统计模块102 ;客户端200中设有视频播放模块201,附加信息展现模块202 ; [0056] The server 100 is provided with video information management module 101, information statistics module 102; the client 200 is provided with a video player module 201, presentation module 202 of additional information;

[0057] 下面将按照含所述附加信息的信息序列在组织存储方式、请求过程、展现过程、展现布局、反馈统计五个方面结合附图进一步阐述。 [0057] The information sequence will contain the additional information is organized in storage, requesting process, to show the process, show the layout, feedback statistics further illustrated in conjunction with the accompanying drawings in five aspects.

[0058] A.服务器端管理存储所述信息序列的方式。 [0058] A. manner management server stores the information sequence.

[0059] 视频信息管理模块101通过数据库保存着视频指纹和信息序列,一个视频指纹对应这一条或者多条视频信息序列; [0059] The video information management module 101 holds the video information and the fingerprint database sequences, a video fingerprint corresponding to that one or more pieces of video information sequence;

[0060] 视频指纹(Video_id)是通过对视频字节内容进行哈希算法来生成,其结果为数字或字符串及其混合形式;哈希算法包括:MD5算法、SHAl算法、BASE64算法及其变种、其他按字长进行的加减乘除与或非运算算法;[0061] 信息序列由一条或多条信息项组成;通过信息序列Id(Seq_id)来关联该序列所包含的一组信息项。 [0060] Video fingerprints (Video_id) is generated by the video content byte hash algorithm, which results in a number or string and mixed forms thereof; hashing algorithms include: MD5 algorithm, the SHAL algorithm, algorithm and its variants BASE64 , and other non-arithmetic operation according to the word length algorithm; [0061] information from the sequence of one or more items of information; to associate a set of information items included in the sequence information sequence by Id (seq_id).

[0062] 信息序列的表结构和具体字段格式定义如下: [0062] The table structure information field format specific sequences and is defined as follows:

[0063] [0063]

Figure CN103297840AD00081

[0064] [0064]

[0065] 信息项由要素信息和所述附加信息构成;要素信息包括时间戳、时长、坐标、尺寸;附加信息包括物品名称、商品名称、商品品牌、商品型号、商家、详情链接、购买链接、图片地址等。 [0065] information item consists of elements of information and the additional information; information element includes a timestamp, duration, coordinates, size; additional information including item name, product name, product brand, product type, business details, links, buying links, picture address.

[0066] 信息项的表结构和具体字段格式定义如下: [0066] DETAILED table structure and field format definition information items is as follows:

[0067] [0067]

Figure CN103297840AD00082
Figure CN103297840AD00091

[0068] 本发明所述系统仅管理和使用附加信息序列和附加信息项的内容,附加信息内容是通过动态图像模式识别技术和人工辅助标注来创建的。 [0068] The system of the present invention be limited only content management and use of the additional information and the additional sequence information item, the additional content is created by the moving image pattern recognition and artificial label.

[0069] B.客户端从服务器端获取信息序列的过程。 [0069] B. Client information sequence acquired from the server process.

[0070] 附加信息展现模块202通过HTTP协议,向服务器发送请求,请求中携带当前播放视频的指纹; [0070] Additional information presentation module 202 through the HTTP protocol, sends a request to the server, the request carries the currently playing video fingerprint;

[0071] 视频信息管理模块101收到请求;解析请求中的视频指纹值,并用该值到信息序列的表中匹配指纹字段(Video_id)所有记录; [0071] The video information management module 101 receives a request; video fingerprint value parsing the request, and all the records with the values ​​in the table information matches the fingerprint sequence field (Video_id);

[0072] 从中选取一条记录的信息序列Id值(Seq_id),并更新该记录的Display_cnt字段; [0072] selection information from the sequence value Id (seq_id) of a record, and updates the record Display_cnt field;

[0073] 到信息项是表中匹配出所有满足Seq_id的记录,并响应结果给客户端。 [0073] to the information item is a table match all records satisfying Seq_id, and the response result to the client.

[0074] 其中,在多个匹配的信息序列记录中选取一条返回结果的方法有:随机、轮询、力口权轮询。 [0074] wherein, select a return results in a plurality of recording information sequence matching methods: Stochastic, polling, weighted round opening force.

[0075] 典型的xml格式响应结果示例如下。 [0075] Typical results in xml format in response to the following examples.

Figure CN103297840AD00101

[0077] C.客户端展现视频附加信息的过程。 [0077] C. client video presentation of additional information process.

[0078] 参见图4,附加信息展现模块202获取到服务器返回的信息序列结果后,按照以下 After [0078] Referring to Figure 4, the additional information to the information presentation module 202 acquires the results returned by the server sequence, the following

步骤进行展现主流程: Steps to show the main flow:

[0079] I)、将信息序列中每一个信息项解析出来,放入信息项展现队列; [0079] I), each of the information items parsed information sequence, presentation information item into a queue;

[0080] 2)、创建展现周期性定时器(该定时器的精度可以为Is); [0080] 2) Create exhibits periodic timer (the timer may be a precision Is);

[0081] 3)、监控视频播放模块201的当前播放时间; [0081] 3), the video playback module 201 to monitor current playback time;

[0082] 4)、检查信息项展现队列中信息项的时间值; [0082] 4) Check the value of the presentation time information item in the queue of information items;

[0083] 5)、若与当前播放时间值相等,则显示该信息项; [0083] 5), when the value equal to the current playback time, the information items are displayed;

[0084] 6)、启动附加信息展现定时器,定时时长为信息项的要素信息所定义的时长; [0084] 6), the additional information presentation start timer with a timing length of information element is defined in terms of length;

[0085] 7)、定时器触发后,取消信息项的显示; [0085] 7), after the timer is triggered, cancel the display of information items;

[0086] 8)、重复步骤2〜7直到播放结束。 [0086] 8) Repeat steps 2~7 play until the end.

[0087] 其中,上述展现主流程(图4)中第4)步骤“检查附加信息展现队列中信息项的时 [0087] wherein the presentation of a main flow (FIG. 4) 4) Step "Check the additional information in the queue information items show

间值”的方法有以下多种: There are a number of ways between value ":

[0088] I)、循环整个队列中所有信息项,比较其要素时间与当前播放时间是否相等。 [0088] I), the whole cycle all the information items in the queue, comparing the time element is equal to the current play time.

[0089] 2)、将队列中元素按照时间先后顺序排列,每次仅与队列中第一个元素进行比较; [0089] 2), the elements in the queue in chronological order, each time comparing only the first element in the queue;

相等时,将该元素重队列中移除。 Equal, the queue is removed the weight elements.

[0090] 其中,上述展现主流程(图4)中第5步“显示附加信息项”的过程进一步分解为 [0090] wherein the presentation of a main flow (FIG. 4) in step 5 "display additional information items" process is further decomposed

以下步骤(图5): The following steps (Figure 5):

[0091] I)、解析信息项中的要素信息和附近哈信息;[0092] 2)、在播放画面中创建信息项的显示容器; [0091] I), analysis information element information items and information near Ha; [0092] 2), to create the display information items in the container playback screen;

[0093] 3)、显示容器的坐标、尺寸由该信息项的要素信息所定义; [0093] 3), the coordinates of the display container, is defined by the size of the information element information item;

[0094] 4)、在显示容器中输出该信息项的附加信息; [0094] 4), and outputs the additional information to the display information items in a container;

[0095] 5)、为该显示容器创建显示定时器; [0095] 5), for creating the display timer display container;

[0096] 6)、将该定时器的超时时间设置为要素时长; [0096] 6), when the length of the timeout timer feature set;

[0097] 7)、定时器超时触发时,销毁当前显示容器及内容。 [0097] 7), is triggered when the timer expires, the destruction of the current display container and contents.

[0098] 每个信息项均有其坐标值,这些坐标值根据物品(视频移动焦点)运动的位置不同而不同,根随着视频的播放,当前信息序列中的多个信息项按照时间顺序,在视频画面中不同的位置依次显示不同的时长时,就在画面中构成了随着画面物品(视频移动焦点)运动而移动显示的附加信息展现情景。 [0098] Each information item has coordinate values, the coordinate values ​​of the position according to the article (to move the focus video) differs root as the video plays, the plurality of information items in the current information in order of time sequence, different positions of different durations are sequentially displayed in video footage, it constitutes a screen with additional information items (video focus movement) movement in the movement of the display screen showing scene.

[0099] D.客户端显示视频附加信息的布局方式。 [0099] D. client video display layout of the additional information.

[0100] 在视频播放画面中显示信息项的显示容器按照其要素定义,可以采用多种布局方式。 [0100] displayed in the video playback information item displayed on the screen according to the container for elements thereof define a variety of layout may be employed.

[0101] 图2示出了采用规则容器(外框)时的布局: [0101] FIG. 2 shows a layout when a container using the rule (frame):

[0102] 在商品的周围展示规则的图形外框;外框的形状是(但不限于)矩形、正方形、圆形、椭圆形、菱形、梯形;商品在画面中移动时,外框跟随移动。 [0102] In the graphics display frame around the item rule; shape of the outer frame (but not limited to) a rectangular, square, circular, oval, diamond, trapezoid; commodity moves through the frame, the outer frame follows the movement.

[0103] 在外框的边缘(底部、顶部、左边缘、右边缘)显示商品广告信息;广告信息内容包括:交易平台Logo,商品单价(折扣价),商品名称(简称)。 [0103] display commercial advertising information at the edge of the outer frame (bottom, top, left edge, right edge); advertising information including: trading platforms Logo, commodity price (discounted price), trade names (abbreviation).

[0104] 还可以有以下附加功能: [0104] There may also be the following additional features:

[0105] 鼠标置于外框所在区域时,外框边线以变色、光晕效果、或者微幅缩放等互动方式提示用户该商品的可购买属性; When [0105] the cursor location area frame, frame edges to color, glow effect, or slightly scaling interactive prompts the user to purchase the product properties may be;

[0106] 鼠标点击广告信息区域时,视频播放暂停或者继续,同时在新窗口(或原窗口)打开该广告对应的交易地址页面,用户可以在该交易页面内完成购买行为; [0106] mouse clicks on the ad information area, a video player pause or continue, at the same time to open the corresponding transaction address advertising page in a new window (or the original window), the user can complete the transaction page in buying behavior;

[0107] 图3示出了采用不规则容器(外框)时的布局: [0107] FIG. 3 shows a layout when an irregular container (frame):

[0108] 在商品的周围展示不规则的图形外框;外框的形状与商品的外形一致,比商品外形大,可以完全包含商品;外框的放大、缩小行为与视频画面中商品的变化一致; [0108] around the merchandise displayed in the irregular pattern frame; consistent with the outer shape of the product frame, is larger than the product shape, it can completely contain goods; outer frame zoom video picture and behavioral changes consistent product ;

[0109] 还可以有以下附加功能: [0109] There may also be the following additional features:

[0110] 鼠标置于外框所在区域,外框边线以变色、光晕效果、或者微幅缩放等互动方式提示用户该商品的可购买属性; [0110] Area cursor frame, the frame edge in color, glow effect, or slightly scaling interactive prompts the user to purchase the product properties may be;

[0111] 鼠标置于外框所在区域,播放区域发生以下变化之一: [0111] mouse over the area where the frame, the play area one of the following changes occur:

[0112] A.屏幕的一边重绘一个缩小的视频窗口,原有视频内容收缩在在这个小窗口里继续播放;在屏幕另一边绘制一个商品信息窗口; [0112] A. screen redraw while a narrow window of video, original video content continues to shrink in play in this small window; the other side to draw a commodity information window on the screen;

[0113] B.在屏幕边缘区域(上、下、左、右)绘一个半透明的商品信息窗口;新绘制的商品信息窗口内显示更多详细的商品信息和购买支付方式; [0113] B. In the edge region of the screen (upper, lower, left, and right) draw a commodity information translucent window; show more detailed product information and the product information for later payment window newly drawn;

[0114] 用户点击购买,视频暂停或者继续播放,同时页面直接跳转到支付页面; [0114] users click to buy, video pause or resume play, while the page jump directly to the payment page;

[0115] E.服务器端统计反馈的过程。 [0115] E. Statistical feedback server process.

[0116] 客户端附加信息展现模块202所展示的附加信息引起用户的兴趣时,用户会通过鼠标,点击播放画面中提示的附加信息。 [0116] When the client-side module additional information additional information to show exhibited 202 causes the user's interest, the user via the mouse, click to play additional information screen prompts.

[0117] 用户的点击行为发起了一次客户端到服务器端的HTTP请求;[0118] 信息统计模块102对该请求的处理过程如下: [0117] The user clicks a client initiates an HTTP request to the server; processing [0118] the request information statistics module 102 as follows:

[0119] I)接受请求内容,解析出请求参数中的视频指纹值(Video_id)和信息序列Id(Seq_id),以及跳转的目标地址(Product_desc_url 或者Product_buy_url); Destination address [0119] I) accept the request content, the parsed video fingerprint value (Video_id) and the request parameter information sequence Id (Seq_id), and a jump (Product_desc_url or Product_buy_url);

[0120] 2)用Video_id和Seq_id到信息序列表中匹配满足条件的记录; [0120] 2) information with Video_id and Seq_id to match the sequence table recording condition is satisfied;

[0121] 3)如果有匹配出唯一记录,记录本次跳转的目标地址,并更新该记录的Click_cnt 值。 [0121] 3) If there is a matching unique record, the record of this jump destination address, and update the record Click_cnt value.

[0122] 4)按HTTP协议进行返回目标地址的跳转响应。 [0122] 4) in response to the jump target address returned by the HTTP protocol.

[0123] 通过以上对用户点击附加信息项的行为记录,服务器以后可以在同一个视频指纹对应的多条信息序列记录中选取更好的信息序列返回到客户端。 [0123] Through the above recording user clicks additional information items, since the server can select better information sequence on a plurality of recording the same information sequence corresponding to a video fingerprint is returned to the client.

Claims (9)

1.一种基于视频移动焦点的附加信息展现方法,其特征在于,所述附加信息的内容与所述移动焦点所对应的物体具有相关性,在所述视频播放时,在所述视频播放画面中,所述附加信息在展示时伴随着所述移动焦点所对应的物体的移动在所述画面中移动;所述方法包括以下步骤: (1)、由客户端向服务器请求获取一条或多条含有所述附加信息的信息序列,所述信息序列与视频数据本身分离,所述信息序列由多条信息项组成;所述信息项包括要素信息和附加信息;所述要素信息包括时间戳、时长、坐标和尺寸,所述信息序列对应所述视频的指纹; (2)、由所述客户端解析信息序列,建立信息项展现队列; (3)、由所述客户端在播放所述视频的同时在视频画面中按照时间先后展现所述附加信息。 An additional method of presenting video information based on movement of the focus, wherein the additional content information corresponding to the moving object having the focus correlation, when the video playback, in the video playback screen , the additional information along with the corresponding move the focus object when the movement of the movable display screen; said method comprising the steps of: (1) by the client request to the server comprising acquiring one or more pieces the sequence information of the additional information, the information sequence separated video data itself, the information sequence of a plurality of items of information; said information item includes element information and the additional information; said information element includes a timestamp, duration, while (3), by the client of the video playback; the coordinates and size, the information of the video sequence corresponding to a fingerprint; (2), by the client resolution information sequence, setup information item presentation queue in the video pictures chronologically show the additional information.
2.如权利要求1所述的一种基于视频移动焦点的附加信息展现方法,其特征在于,所述步骤(I)分为如下步骤: I)、所述客户端发送所述视频的指纹到保存所述信息序列的服务器; 2 )、所述服务器根据视频指纹匹配出所述信息序列; 3)、所述服务器将结果返回给所述客户端,所述结果中包括视频指纹所匹配的信息序列。 2. one of the claim 1, the additional information presentation method of video motion based on the focus, wherein said step (I) is divided into the following steps: I), the client sends to the video fingerprint storing the sequence information server; 2), the server matches the information sequence according to a video fingerprint; 3), the server returns the results to the client, the result includes information of the video fingerprint matching sequence.
3.如权利要求1所`述的一种基于视频移动焦点的附加信息展现方法,其特征在于,所述步骤(2)分为如下步骤: 1)、所述客户端解析获取到的信息序列; 2)、所述客户端建立信息项展现队列,将信息序列中每一个信息项放入信息展现项队列中排成所述信息项展现队列。 3. An a `said additional information claim video presentation method based on moving the focus, wherein said step (2) is divided into the following steps: 1), the client parses the acquired information sequence ; 2), the setup information items show client queue, each of the information sequence information presentation information item into a queue item presentation information items are arranged in the queue.
4.如权利要求1所述的一种基于视频移动焦点的附加信息展现方法,其特征在于,所述步骤(3)分为如下步骤: 1)、所述客户端监控所述视频的当前播放时间; 2)、所述客户端遍历信息项展现队列,所述客户端对比当前播放时间与信息项的时间戳,若值相等,则所述客户端按照该信息项的要素信息中的时长、坐标和尺寸展现该信息项的附加信息。 Currently playing 1), the client of the video monitor: one of the claims 1 4. A method of presenting the additional information based on the focus moving video, wherein said step (3) is divided into the steps of time; 2), the client queue traversal presentation information item, the client displays the current time and the timestamp comparison information item, if the values ​​are equal, then the client when the length of element information in accordance with the information item, additional information show the coordinates and dimensions of the information items.
5.如权利要求4所述的一种基于视频移动焦点的附加信息展现方法,其特征在于,所述步骤2)中采用以下方法按照时长展现所述信息项中的附加信息: 1)、所述客户端在视频播放画面中创建附加信息的显示容器,所述显示容器的坐标、尺寸、外形由该信息项的要素信息所定义; 2)、所述客户端在显示容器中输出该信息项的附加信息。 5. An claimed in claim 4, wherein the additional information video presentation method based on moving the focus, wherein said step 2) in accordance with the following method to show the duration of the additional information items of information: 1), the said client creates the additional information display container in the video playback screen, the display coordinates of the container, the size, shape defined by the element information of the information item; 2), the client outputs the information in the display container additional information.
6.如权利要求1或4所述的一种基于视频移动焦点的附加信息展现方法,其特征在于,所述要素信息中的坐标为使附加信息的展示位置处在所相关的物体周围的数值。 6. one or more of claims 1 to 4, wherein the additional information video presentation method based on moving the focus, wherein the coordinate information of the placement elements is that the values ​​in the additional information related to the surrounding objects .
7.如权利要求2所述的一种基于视频移动焦点的附加信息展现方法,其特征在于,所述服务器在客户端每次请求信息序列时记录本次请求所响应的视频的指纹、信息序列以及该信息序列的被响应次数; 所述客户端通过HTTP协议向服务器发送请求,并获取信息序列,所述服务器在收到浏览器的跳转请求时,记录本次跳转的目标地址及跳转次数,按HTTP协议进行返回跳转响应。 As claimed in one of the information sequence in claim 2, method of presenting the additional information based on the focus moving video, wherein the video fingerprint is responsive to this request to the server each time recorded in the client request information sequence, and an information sequence is response times; the client sends a request to the server via HTTP protocol, and obtain sequence information, said server upon receiving the request from the browser to jump, the recording destination address and this jump jump number of revolutions, according to the HTTP protocol returns the jump response.
8.一种实现权利要求1所述附加信息展现方法的附加信息展现系统,包括服务器和客户端,所述客户端设有视频播放模块;其特征在于所述服务器设有视频信息管理模块;所述客户端还设有附加信息展现模块; 所述视频信息管理模块用于保存有视频指纹和信息序列,根据视频指纹匹配出所述信息序列,将结果返回给所述客户端,所述结果中包括视频指纹所匹配的信息序列; 所述附加信息展现模块用于向服务器的视频信息管理模块发送带视频指纹的请求,以获取当前视频对应的信息序列,所述当前视频为所述请求中的视频指纹所对应的视频;所述附加信息展现模块还用于解析服务器视频信息管理模块响应的请求结果,创建所述信息项展现队列,将信息序列中每一个信息项放入信息展现项队列中排成所述信息项展现队列; 所述附加信息展现模块还用于 Additional information presentation system of claim 1 8. A method of displaying additional information of implementing the claims, comprising a server and a client, the client is provided with a video player module; wherein said server is provided with video information management module; the said client is further provided with additional information presentation module; the video information management module for storing fingerprint and video information sequence, the matched fingerprint information according to the video sequence, the result is returned to the client, the results It comprises a sequence of video fingerprint information matches; the additional information request transmitting means for presentation with video information to a video fingerprint module management server to obtain a current corresponding to a sequence of video information, the current video is in the request video fingerprint corresponding video; the additional information request result presentation module is further configured to parse the video information management module server response queue creating the presentation information items, the information sequence in each of a presentation information item into the message queue entry the presentation information items are arranged in a queue; and the presentation module is further used for additional information 建显示容器,并在该容器中输出附加信息; 所述附加信息展现模块还用于监控视频播放模块的当前播放时间、遍历信息项展现队列,对比当前播放时间与信息项的时间戳,若值相等,则由视频播放模块在播放所述视频的同时展现所述附加信息。 Display container construction, and outputting the additional information in the container; the additional information presentation module is further configured to monitor the video playback module current play time, the traverse information item presentation queue, compare the timestamp of the current playing time information item, if the value of equally divided, the video player module while playing the video presentation of the additional information.
9.如权利要求8所述的系统,其特征在于所述服务器还设有信息统计模块,所述信息统计模块在附加信息展现模块每次请求信息序列时记录本次请求所响应的视频指纹、信息序列以及该信息序列的被响应的次数; 所述信息统计模块在收到浏览器的跳转请求时,记录本次跳转的目标地址及跳转次数,按HTTP协议进行返回跳转响应。 9. The system according to claim 8, wherein said server module further provided with statistical information, the statistical information recorded video fingerprint module is responsive to this request additional information when the sequence information presentation request each module, in response to the number of times the sequence information and sequence information; said information when receiving a statistics module jumps the browser's request, the destination address of this recording and jump jump frequency for the jump response returned by the HTTP protocol.
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