CN104902345A - Method and system for realizing interactive advertising and marketing of products - Google Patents
Method and system for realizing interactive advertising and marketing of products Download PDFInfo
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- CN104902345A CN104902345A CN201510276608.1A CN201510276608A CN104902345A CN 104902345 A CN104902345 A CN 104902345A CN 201510276608 A CN201510276608 A CN 201510276608A CN 104902345 A CN104902345 A CN 104902345A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/854—Content authoring
- H04N21/8543—Content authoring using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
Abstract
The invention provides a method and a system for realizing interactive advertising and marketing of products based on a video scene changing analysis. The method for realizing the interactive advertising and marketing of the products comprises a step of detecting a time position of each scene change in the video; a step of finding target product information included in the scene in video images and voices during a time period of each scene; a step of building a video scene description database, and adding the target product information to the video scene description database; transmitting original video data and video scene data to terminal equipment via a server; after the terminal equipment receives and analyzes the video scene data and the original video data, waiting for a user input which indicates whether more advertising information and more purchase information of the target product are required to be provided. The invention further provides a system for realizing the method. According to the invention, the method and the system for realizing interactive advertising and marketing of products improve the economic performance of the product advertising in an interactive manner without impacting video display, realize the product purchasing according to the video scene and enhance user experience.
Description
Technical field
The present invention relates to a kind of a kind of method realizing commodity Interactive Advertising and merchandise sales under not changing original video program and not affecting prerequisite that viewing video frequency program experiences according to the hobby of video program viewer, belong to Internet video and propagate and play-back technology field.
Background technology
Current method of being advertised by video broadcasting mainly still with the video that breaks for commercialsy before video playback or in video playback, or shows picture or the mode word realization of advertisement at certain position of video image.Popular in the Internet video of transmission on Internet now, main flow advertising method is still realize in traditional video ads mode, i.e. broadcast advertisement video before video playback; Or commercial breaks video in the middle of video playback; Or certain region display advertising message in video image.This conventional ads mode is a kind of enforceable rigid advertisement mode, is not a kind of interactive type advertisement of be interested in the commodity represented in video content by beholder the viewing Commdity advertisement that causes and commodity purchasing.
In addition, after digitized video broadcast is universal, increasing video content can be sent to digitized playing terminal equipment by network.Along with the high speed development of integrated circuit, these playback terminals have been not limited to television set and Set Top Box, various mobile terminal not only possesses the ability of basic communication and the webpage that surfs the web, and can from network reception video, in the touch screen that decoded video being presented at carries, as smart mobile phone, Intelligent flat equipment, flat computer etc., and these intelligent terminals all carry input equipment.Although the disposal ability of intelligent terminal improves constantly, function is constantly perfect, is not greatly improved by the Commdity advertisement mode of broadcast and program request Internet video.
Chinese invention patent, application number is 201310753597.2, and the applying date is on September 17th, 2013, discloses a kind of for providing the system and method for Interactive Advertising.This patent is u.s. patent application serial number 13/175, the part continuity of 663 and U.S. Patent number 7,979, the continuity of 877.In the method, by the analysis to video image, determine profile and the position coordinates of the object in video image, and advertising message corresponding for these information is directly inserted in original video data stream.Broadcast early stage at video simultaneously, according to profile and the positional information of object in video, carry out complicated Video Composition, by information synthesis such as Commdity advertisement image, words in video image.Finally, in the further display of viewing video person by remote controller trigger ad information.This method is for when program watched by TV and Set Top Box, according to the interest selectively further display advertisement of beholder.But this method needs a large amount of image procossing and synthetic work, need to change the every two field picture in original video, not only have impact on the visual effect of original video, and it is huge to implement technical sophistication, input cost, needs the CMTS of large-scale redevelopment video transmission and the terminal equipment of video playback.
Chinese invention patent, application number is 201310304308.0, the applying date for for disclose on July 18th, 2013 a kind of interdynamic video batch automatic generation method.Chinese invention patent, application number is 200610033279.9, and the applying date is on January 21st, 2006, discloses a kind of method and system of generating interactive video image.In these two kinds of methods, all need, when original video generates, to change raw video image, then add the interactive information corresponding with video content.When display video, more corresponding interactive information is synthesized in video image is presented at together on screen, enhance the enjoyment of video interactive.The scene described in patent is that the image of camera typing and cartoon picture synthesize, and is presented in face of beholder together.This method still needs to change original image, adds composite signal.
Chinese invention patent application number is in 201410206089.7, discloses a kind of method and device of product placement in video.This method adopts complicated algorithm to detect each frame raw video image, and the audience image of coupling is implanted in video frame image by the parameter then by detecting, and reaches the object of synthesizing advertisement in video.Above-mentioned method has a common point, and in order to realize advertisement or interaction effect, they need the content changing raw video image.Shifting gears is before Computer image genration or image output to display screen, replaces or target object in outstanding image, or image and animation compound, or product placement object images is in video image.
In view of this, be necessary to provide a kind of method and system realizing commodity Interactive Advertising and sale of improvement to solve the problem.
Summary of the invention
The object of the present invention is to provide a kind of do not revise raw video image source and do not implant by force and advertisement prerequisite under, the end article realizing comprising in image in user and original video and language conversation carries out the method for interaction.
For achieving the above object, the invention provides a kind of method realizing commodity Interactive Advertising and sale, the video content based on original video realizes, and the described method realizing commodity Interactive Advertising and sale comprises the following steps:
The end article of described video content was identified according to the time period, and generating video scene description data;
Set up video scene descriptive data base, described video scene data of description is added in described video scene descriptive data base;
There is provided a server, visual scene data described in described server controls and original video send;
One terminal equipment is provided, described terminal equipment is receiving and after resolving described original video and visual scene data, wait for whether user's input requires to provide the more advertising message of described end article and purchase information, if described terminal equipment at the appointed time in detect that user inputs, then on described terminal equipment, show advertising message and purchase information be convenient to user and complete purchase fast; If described terminal equipment does not detect that user inputs, then continue to play described original video.
As a further improvement on the present invention, some video scenes are divided on a time period to the video content of described original video, search and determine the end article that comprises in every section of described video scene, the sart point in time switched with the described video scene of certain computer language description every section and end time point, and the merchandise news of the described end article of correspondence, generating video scene description data.
As a further improvement on the present invention, described video scene is determined by the sart point in time and end time point detecting video scene switching in described original video.
As a further improvement on the present invention, described end article comprises the product of the display of image in described video scene, place and service item, or comprise comprise in language conversation in described video scene product, place and service item, or the music comprised in described video scene or game.
As a further improvement on the present invention, described merchandise news comprises the main information of Commdity advertisement, commodity provider information, commodity producer information and commodity and how to buy information.
As a further improvement on the present invention, set up standard image data storehouse and the standard voice data storehouse of the end article that in described original video, image and voice are contained in advance by contrast, by automatically identifying, artificial judgment or artificial judgment with automatically identify that the mode combined hunts out the end article in described original video.
As a further improvement on the present invention, confirm whether advertiser, commodity provider, commodity producer are ready to buy this advertising opportunity by the time period being illustrated in the described video scene data of description embedded in described video scene to the advertiser corresponding to described end article, commodity provider, commodity producer, and be added into after the merchandise news certain computer language description buying the end article of advertising opportunity in described video scene descriptive data base.
As a further improvement on the present invention, the video scene data of description of one or more end article can be embedded in same section of described video scene.
As a further improvement on the present invention, by inputting end article title in described video scene descriptive data base, the original video of corresponding video scene can be retrieved, user can search, revises or delete the video scene data of description of the end article in this section of original video, and is again added in described video scene descriptive data base.
As a further improvement on the present invention, described certain computer language is any computer standard descriptive language.
As a further improvement on the present invention, the described merchandise news depending on end article can be added in one or more scene description data of one section of described original video, also can be added in one or more video scene data of description of any correspondence of original video described in multistage.
As a further improvement on the present invention, described video scene data of description is sent to described terminal equipment through described server controls by network.
As a further improvement on the present invention, described terminal equipment be have can receiving video data, display video image and signal input any video playback apparatus.
As a further improvement on the present invention, described visual scene data is sent in described video playback apparatus independent of described original video.
As a further improvement on the present invention, described independent of original video be sent out the video scene data of description referred to the merchandise news of end article be added in described original video independent of the part beyond original video voice data and view data, be then sent to described video playback apparatus together.
As a further improvement on the present invention, being sent out independent of original video can be that video scene data of description with the merchandise news of end article is not added in original video, while sending original video to described video playback apparatus, separately send the video scene data of description with the merchandise news of end article.
As a further improvement on the present invention, the time be sent out independent of described original video is when not receiving described video playback apparatus request or receiving video playback apparatus request, sends the video scene data of description with the merchandise news of end article to described video playback apparatus.
As a further improvement on the present invention, there is the mode of the video scene data of description of the merchandise news of described end article can send before described original video is sent out to described video playback apparatus transmit band, also can be send according to the time period pre-set, also can be that the time point switched according to described video scene sends, send when also can receive described video playback apparatus request.
As a further improvement on the present invention, the video scene data of description sent to described video playback apparatus can not encrypted and not compress transmission, also can there is encryption and not compress transmission, also can be do not encrypt and have compression transmission, also can have encryption and have by compression transmission.
As a further improvement on the present invention, described video playback apparatus can receive described video scene data of description while the described original video of display.
As a further improvement on the present invention, described video playback apparatus, when detecting that user inputs, if received the video scene data of description of the described original video play, has shown the information in described video scene data of description through parsing; If do not receive described video scene data of description when playing original video, described video playback apparatus is according to the time point play, the video scene data of description request of the original video asked for corresponding to this time point is sent to described server, after receiving video scene data of description, through resolving the information in the described video scene data of description of display.
As a further improvement on the present invention, the information after described video playback apparatus is resolved comprises the Word message, pictorial information, web site url information, geographical location information, company information, the people information in scene that describe end article.
As a further improvement on the present invention, after described video playback apparatus detects that user effectively inputs within the time period of specifying, described video playback apparatus shows the merchandise news of end article described at least one in this video scene; Described video playback apparatus after not detecting that user inputs, then continues displaying video.
As a further improvement on the present invention, described user's input comprises the coordinate information of the touch point inputted by equipment touch-screen, or by the sound that sound port inputs as microphone interface, or by shaking described video playback apparatus, or the point coordinates information on the display screen inputted by gesture identification interface, or the coordinate information that the display screen inputted by mouse is put.
As a further improvement on the present invention, described video playback apparatus detects that within the time period of specifying user effectively inputs and refers to input coordinate that described video playback apparatus detects on the display screen within preassigned covering; Or the sound of input is by by the title of target product comprised in the video scene data of description of rear correspondence, or within the unit interval number of times of the described video playback apparatus of distant rolling.
As a further improvement on the present invention, the described time period of specifying is the time period of each section of scene or the time period of artificial setting.
For achieving the above object, the present invention also provides a kind of system realizing commodity Interactive Advertising and sale, and realize based on video scene periods some in original video, the described system realizing commodity Interactive Advertising and sale comprises with lower part:
Scene detection unit, sart point in time during for detecting and recording each scene switching in described original video and end time point;
Memory cell, for storing the standard image data storehouse and standard voice data storehouse of being convenient to search end article in each scene and the video scene descriptive data base for the merchandise news that describes end article;
Analytic unit, for the similarity of the end article in the voice contained in the image of end article described in more every section of video scene and language conversation and standard image data storehouse and standard voice data storehouse;
Processing unit, for the merchandise news certain computer language description of described end article is become scene description data, and is added into described video scene descriptive data base by the video scene data of description of the described end article in some video scenes;
Server, comprises original video and sends server and video scene data of description and send server, for independent or send described original video and video scene data of description simultaneously;
Terminal equipment, for receiving original video and video scene data of description, waits for that user inputs after resolving.
The invention has the beneficial effects as follows: the present invention first by finding the advertisement relevant to end article and sales information and being recorded in the video scene data of description independent of video data in some video scenes of original video, then independent transmission original video data and video scene data of description are to subscriber terminal equipment, display after resolving, input and the advertising message shown in this video scene and sales information by detecting user when displaying video, achieve when watching video simultaneously to Interactive Advertising and the sale of commodity, effectively improve the method doing Commdity advertisement and merchandise sales in video, and the present invention has and does not change original video program, do not implant by force and promote advertisement, improve the experience that user watches video frequency program.
Accompanying drawing explanation
Fig. 1 is overview flow chart of the invention process.
Fig. 2 is the video scene sectional drawing of first embodiment of the invention.
Fig. 3 is the merchandise news sectional drawing of the end article identified from Fig. 2.
Fig. 4 is presenting of first embodiment of the invention video scene descriptive data base.
Fig. 5 is the video scene sectional drawing of second embodiment of the invention.
Fig. 6 is the merchandise news sectional drawing of the end article identified from Fig. 5.
Fig. 7 is the presenting of video scene descriptive data base in second embodiment of the invention.
Fig. 8 is the video scene sectional drawing of third embodiment of the invention.
Fig. 9 is the merchandise news sectional drawing of the end article identified from Fig. 8.
Figure 10 is the presenting of video scene descriptive data base in third embodiment of the invention.
Figure 11 is the organized formats of original video stream of the present invention and video scene data of description stream.
Figure 12 is the input pattern signal schematic diagram of terminal equipment of the present invention.
Figure 13 is terminal equipment of the present invention after signal input being detected presenting on a display screen.
Embodiment
Describe the present invention below with reference to each execution mode shown in the drawings, below in conjunction with relevant drawings, the present invention is conducted further description.
The present invention relates to and first a kind of system realizing commodity Interactive Advertising and sale based on video scenes some in original video is provided, comprise with lower part:
Scene detection unit, sart point in time during for detecting and recording each scene switching in original video and end time point, described original video comprises some video scenes, see Figure 11.
Analytic unit, set up the standard image data storehouse for identifying end article in advance, and the standard voice data storehouse of the end article contained in talking with according to described original video inner language, described analytic unit by the end article title that contains in the image of end article described in more every section of video scene and the language conversation similarity with the end article title in described standard image data storehouse and standard voice data storehouse, when similarity is higher than threshold value or pass through end article described in artificial cognition.
It can be product in described video scene, place, service item that described end article comprises; Also can be the product that in displaying video scene, in voice dialogue, semanteme comprises, place, service item; Also can be the music in the described video scene of broadcasting or game.
Processing unit, for the merchandise news certain computer language description of described end article is become scene description data, and is added into video scene descriptive data base by the video scene data of description of the described end article in some described video scenes.Described merchandise news comprises the main information of Commdity advertisement, commodity provider information, commodity producer information and commodity and how to buy information.
Server, comprises original video data and sends server and video scene data of description transmission server, for sending original video data and video scene data of description.
Terminal equipment, for receiving original video data and video scene data of description, showing on a display screen together, and waiting for that user inputs after resolving.Described terminal equipment be have can receiving video data, display video image and signal input any video playback apparatus.
Memory cell, for storing the standard image data storehouse of end article in every section of video scene and standard voice data storehouse and the video scene descriptive data base for the merchandise news that describes end article;
A kind of system realizing commodity Interactive Advertising and sale based on video scenes some in original video of the present invention, first by described scene detection unit inspection and the sart point in time recorded out when some described video scenes switch and end time point, the end article in described original video is hunted out according to the standard image data storehouse set up in advance and speech database; Described processing unit is described by standard computer language according to the merchandise news of the end article hunted out, and generates the video scene data of description based on some video scenes, is then added in video scene descriptive data base; Described original video data sends server by sending original video data to described terminal equipment, meanwhile, described video scene data of description sends server and sends the described video scene data of description corresponding with described original video according to the sending mode of setting; Described terminal equipment is after receiving described original video data and video scene data of description, show after resolving, wait for the input of user simultaneously, the merchandise news of described end article shown by described terminal equipment to user according to the input requirements of user, achieve when watching video simultaneously to Interactive Advertising and the sale of commodity, effectively improve the method doing Commdity advertisement and merchandise sales in video, improve video-see and the buying experience of user.
See Fig. 1, the present invention also provides a kind of method overall flow block diagram realizing commodity Interactive Advertising and sale based on original video content, comprises the following steps:
Step 1: detect start time point and end time point that in described original video, each video scene switches, and these time locations are recorded.
Step 2: according to the time location recorded, finds by described analytic unit the end article that described video scene comprises from the video image in every section of video scene and voice.The process found in video image every section described in video scene and voice refers to that the standard image data storehouse of comparing the suspected target commodity in this section of video scene and the end article established in advance and standard voice data storehouse compare, by by manually or the higher commodity of machine recognition similarity be defaulted as end article.In the present embodiment, first utilize the similarity of the end article in the doubtful commodity of computer automatic discrimination and java standard library, brush select similarity higher than 50% suspected target commodity, whether be end article finally by manual confirmation.Certain about another kind of execution mode, also by computer automatic discrimination or artificial cognition to confirm end article.
Described analytic unit can but be not defined as computer video analysis software, or artificial use video playback and software for editing.
Shown in Figure 2, to sharpen understanding this step below by way of enumerating an embodiment: in the video of one section of alpine skiing, having the skiing scene that one period of a few second is long.Scene central authorities are that several the Ski amateurs wearing anorak are skied, and show the snow mountain of this ski country, high highland behind.Wherein a slider says loudly to an other slider, and " your skiing goggle is very cruel! ", another one slider excitedly shout, " this ski country is excellent! ".By video and voice analysis software or manual video editor, the end article that can find is skiing article, and as anorak, skiing goggle, ski boots, skis, also has the title in ski touring place.
Shown in Figure 5, enumerate another embodiment: the feature scene occurring one section of introduction " chopped chilli mandarin fish " in the documentary film introducing cuisines, by video analysis software or manual video editor, the end article that can find is " chopped chilli mandarin fish ".
Shown in Figure 8, enumerate an embodiment again: in one section of TV play leading lady feature video scene in, by video and voice analysis software or manual video editor, find end article to be the suitcase that configures of leading lady and clothes.
Step 3: by using certain computer descriptive language by time started corresponding for the video scene that obtains in step 2 and end time, and the end article title found in video scene is recorded in the scene description data of this section of video.
According to the end article title found, found the merchandise news of end article by methods such as the Internet search, phones, and by described merchandise news as calculated machine language description be recorded in the scene description data of this section of video.Described merchandise news is but is not limited to advertisement main information, commodity provider information, and commodity producer information, how commodity buy information.Described certain computer descriptive language is any computer standard descriptive language.In the present embodiment, described certain computer descriptive language is XML extend markup language.
According to the description in skifield example in step 2, the end article found in this section of video scene is anorak, skiing goggle, ski boots, skis, and the title in skiing place.The time started of scene, from the 10th minute 00 second of video, terminates to the 10th point of position of 30 seconds.According to these information, foundation can generate following video scene data of description:
<XML>
< scene title > skiing segment 1</ scene title >
< start end time >00:10:00 ?00:10:30</ start end time >
< end article >
Anorak, skiing goggle, ski boots, skis, skiing place, ski touring service provider
</ end article >
< end article information >
< anorak > The North Face, orders website, orders phone </ anorak >
< skiing goggle >ROSSIGNOL, orders website, orders phone </ skiing goggle >
< skiing goggle > Salomon Saloman, orders website, orders phone </ skiing goggle >
< ski boots >Atomic atropic Mick, orders website, orders phone </ ski boots >
< ski boots > Salomon Saloman, orders website, orders phone </ ski boots >
< skis >Atomic atropic Mick, orders website, orders phone </ skis >
< skis > Salomon Saloman, orders website, orders phone </ skis >
< ski the false Sheng Di of the top Du of place > Canada ?whistler Whistler, order website, order phone ></ and to ski place >
The new young tourism of < ski touring service provider >, orders website, orders phone </ ski touring service provider >
</ end article information >
</XML>
Step 4: set up video scene descriptive data base.According to the merchandise news of the described end article found, machine descriptive language is added in described video scene descriptive data base after describing as calculated.
User by inputting end article title in described video scene descriptive data base, retrieve the original video of corresponding scene, and the end article searched in described original video, revise or delete the video scene data of description of described end article, and be again added in described video scene descriptive data base.
See Fig. 4, shown in Fig. 7, Figure 10, according to the video scene of leading lady in the skifield video scene in step 2, the video scene in cuisines documentary film and TV play, the merchandise news descriptive data base of the end article of generation.
Step 5: table arrangement stage video broadcast time of broadcasting early stage at described original video, the advertiser of the end article comprised in this section of video scene is extracted in from described video scene descriptive data base, provider, distributors's information, and contact these companies, show in this section of video scene to them, in fixed reproduction time in the scene description data of this section of video the chance of insertion of advertising.In the present embodiment, the implementation of advertisement is the merchandise news of adding the described end article that advertiser, provider or distributors provide in this section of scene description data.After advertisement insertion position determines, by computer description language, the merchandise news of the end article of acquisition is added in the video scene data of description generated in step 3.
The merchandise news of end article described here can be added in one or more video scene data of description of described original video, also can be added in one or more video scene data of description of multistage original video.
See Fig. 3, continue the example according to skifield in step 2, the end article found in this section of video scene is anorak, skiing goggle, ski boots, the trade name in skis and skiing place.According to these information, the manufacturer of graspen can be found, as Atomic atropic Mick, Salomon Saloman, ROSSIGNOL etc.; Anorak manufacturer, as The North Face(TNF north), Mountain Hardwear(MHW); Skiing place is Canadian top holiday resort-whistler (Whistler), provides ski touring service provider to be new young tourism.After these commodity manufacturers and service provider buy advertising opportunity, the buyer's guide that they provide, channel order website, order phone will be written in scene description data corresponding to skiing video that be about to broadcast.
If the businessman agreeing to buy advertising opportunity is: The North Face anorak manufacturer, ROSSIGNOL skiing goggle manufacturer, Salomon Saloman ski boots manufacturer, Atomic atropic Mick skis manufacturer, skiing place be the false Sheng Di of Canadian top Du ?whistler Whistler, new young travel and ski tourist service business.Be exactly above-mentioned end article information added in video scene data of description corresponding to the skiing video that is about to broadcast with XML language below.Here the price of advertising opportunity be can but be not limited to the number of times be shown in video playback according to the popularity of video, propagation or popularity degree, reproduction time section, broadcasting time, end article information and calculate.
Concrete syntax after XML language describes is:
<XML>
< scene title > skiing segment 1</ scene title >
< start end time >00:10:00 ?00:10:30</ start end time >
< end article >
Anorak, skiing goggle, ski boots, skis, skiing place, ski touring service provider
</ end article >
< end article information >
< anorak > The North Face, orders website, orders phone </ anorak >
< skiing goggle >ROSSIGNOL, orders website, orders phone </ skiing goggle >
< ski boots > Salomon Saloman, orders website, orders phone </ ski boots >
< skis >Atomic atropic Mick, orders website, orders phone </ skis >
< ski the false Sheng Di of the top Du of place > Canada ?whistler Whistler, order website, order phone ></ and to ski place >
The new young tourism of < ski touring service provider >, orders website, orders phone </ ski touring service provider >
</ end article information >
</XML>
Step 6: by the video scene data of description of the merchandise news with described end article to be sent to described terminal equipment independent of described original video data according to the sending mode of setting.Can adopt before the transmission of described visual scene data and not compress/not encrypted transmission, transmission after not compressing/encrypting, compression/not encrypted transmission, transmission after compression/encryption.Transfer mode has following 4 kinds.
Transfer mode 1: while starting to send described original video data, starts to transmit all one or more snippets video scene data of description containing end article information corresponding to this original video.Because the data volume of visual scene data is less than original video data amount, so these video scene data of description all can be sent to terminal equipment within the shorter time.Terminal equipment while broadcasting original video, according to the information of scene time point, can resolve the end article information comprised in corresponding scene description data.
Transfer mode 2: before starting to send original video data, first transmits the scene description data containing end article information that original video described in a period of time is corresponding, then starts to transmit original video.After this time period original video data transmission completes, then transmit the video scene data of description containing end article information of subsequent time period, and then transmit original video data.So repeatedly interlock, video scene data of description and original video data are sent to terminal equipment.
Transfer mode 3: transmit the video scene data of description containing end article information according to the prearranged time interval to described terminal equipment.Such as, will be set as 5 seconds the time interval, every 5 seconds, described video scene data of description sends the video scene data of description that server will transmit to described terminal equipment containing end article information.
Transfer mode 4: be after described video scene data of description transmission server receives the visual scene data request of terminal equipment, according to the time location of video playback, send the video scene data of description containing end article information to described terminal equipment.
Video scene data of description described here independent of original video data be sent out the video scene data of description referred to the merchandise news of end article be added in video data independent of the part beyond voice data and view data, be then sent to described terminal equipment together.Described terminal equipment be have can receiving video data, display video image and signal input any video playback apparatus.
Or described video scene data of description is sent out the merchandise news referred to end article video scene data of description independent of vedio data is not added in video data, separately send the video scene data of description of original video data and the merchandise news with end article.
The time be sent out independent of described original video data is when not receiving premises equipment requests or receiving premises equipment requests, sends the video scene data of description with the merchandise news of end article to terminal equipment.
Step 7: see Figure 11, described terminal equipment, by network reception original video data and video scene data of description, waits for input command after resolving.Described network comprises but limits 3G/4G/5G network, Wifi network, wired and wireless digital TV-set broadcast network, World Wide Web (WWW), Ethernet, the Internet.
After terminal equipment receives original video data, decoded video, and video image is outputted to display screen.
After described terminal equipment receives video scene data of description, will process according to video scene data of description different conditions before transmission to data, the state of described video scene data of description comprises following several:
State 1: described terminal equipment receives video scene data of description and do not compressed and do not have encrypted, and data are temporarily deposited in the buffer by terminal equipment, waits for dissection process.
State 2: described terminal equipment receives video scene data of description and not compressed but encrypted, and terminal equipment is temporarily deposited after data deciphering in the buffer, waits for dissection process.
State 3: described terminal equipment receives video scene data of description and compressed but do not have encrypted, and described terminal equipment is temporarily deposited after data decompression in the buffer, waits for dissection process.
State 4: described terminal equipment receives video scene data of description and to be compressed and encrypted, and described terminal equipment is temporarily deposited after data deciphering and decompress(ion) in the buffer, waits for dissection process.
Described terminal equipment reads video scene data of description from buffer memory, the merchandise news of the end article in the time started that the video scene comprised in resolution data converts, end time and scene change time period, and the data after these being resolved temporarily exist in the inner buffer of described terminal equipment according to time sequencing, wait for input command.
See Figure 12, described input command comprises but the playback equipment do not limited with touch screen receives touch input, with the vibration input of the shake that the playback equipment of vibration detection receives, mouse with mouse clicks input, with the input of the gesture movement of the playback equipment of gesture identification, the phonetic entry that the playback equipment with microphone receives.
Step 8: if described terminal equipment at the appointed time in be consecutively detected user's input, then on described terminal equipment, show advertising message and purchase information be convenient to user and complete purchase fast; If described terminal equipment does not detect that user inputs, then continue to play described original video.
Described terminal equipment after receiving an input signal, records the time point of the current video-frequency band play.Terminal equipment described here receives input signal and refers to that described terminal equipment detects effective input of user, and namely described video playback apparatus detects that within the time period of specifying user effectively inputs and refers to input coordinate that described video playback apparatus detects on the display screen within preassigned covering; Or the sound of input is by by the title of target product comprised in the video scene data of description of rear correspondence, or within the unit interval, rock the number of times of described video playback apparatus.Time period of specifying described here is the time period of each section of scene or the time period of artificial setting.
If described terminal equipment does not receive video scene data of description, first in the buffer memory of equipment, according to the time point of the video-frequency band play of above-mentioned record, find the video scene data of description that this time point is corresponding, if do not find corresponding any video scene data of description, described terminal equipment sends describing to video scene the request that server sends video scene data of description, the data of request are the time points of the video-frequency band play of above-mentioned record, then continue to perform step 7, if also do not receive any video scene data of description, described terminal equipment is thought without any video scene data of description, continue displaying video.
If receive video scene data of description corresponding to this time point after the buffer memory at described terminal equipment or the request to described video scene description transmission server transmission video scene data of description, the merchandise news of the end article in scene description data when suspending displaying video or continuing displaying video, can be presented on screen by described terminal equipment.
If input can judge the commodity that input signal is corresponding by analysis, so described terminal equipment only shows the merchandise news of these commodity.If terminal equipment can not judge input those commodity corresponding, so equipment comprises entire service information by this scene of display.After merchandise news display, the equipment input signal of equipment products for further.
See Figure 13, according to the description of above-mentioned steps 8, an object lesson is enumerated: video playback apparatus is a smart mobile phone with touch screen here with video scene of skiing in step 2, when video playback of skiing was by the 10th point and 15 seconds, playback equipment receives screen touch input, described video playback apparatus is according to 10 points of time points of 15 seconds, have found corresponding video scene data of description in the buffer, if touch the video skiing goggle that input is corresponding, the skiing goggle information displaying so comprised in contextual data is on screen.These information are:
Skiing goggle manufacturer's information: ROSSIGNOL, orders website * * *, orders phone * * *
Skiing goggle manufacturer's information: Salomon Saloman, orders website * * *, orders phone * * *
If can not find the corresponding commodity of input, so by all target product information displaying of comprising in described visual scene data on screen, these information are:
Anorak manufacturer's information: The North Face, orders website * * *, orders phone * * *
Skiing goggle manufacturer's information: ROSSIGNOL, orders website * * *, orders phone * * *
Skiing goggle manufacturer's information: Salomon Saloman, orders website * * *, orders phone * * *
Ski boots manufacturer's information: Atomic atropic Mick, orders website * * *, orders phone * * *
Ski boots manufacturer's information: Salomon Saloman, orders website * * *, orders phone * * *
Skis manufacturer's information: Atomic atropic Mick, orders website * * *, orders phone * * *
Ski country: the false Sheng Di of Canadian top Du ?whistler Whistler, introduce website * * *, consulting telephone * * *
Ski touring service provider: new young tourism, orders website * * *, orders phone * * *
To enumerate another example about " chopped chilli mandarin fish " in cuisines documentary film in step 2: video playback apparatus is a TV with phonetic entry here, when cuisines documentary film is played to the 05th point and 10 seconds, user inputs voice by pressing typing key to playback equipment, as as described in video playback apparatus according to 05 point of time point of 10 seconds, have found corresponding video scene data of description in the buffer, these data are:
Merchant name 1***, network address * * *, ordering number * * *;
Merchant name 2***, network address * * *, ordering number * * *;
***
Merchant name N***, network address * * *, ordering number * * *.
An example is again enumerated: video playback apparatus is the computer of a mouse input here with one section of TV play leading lady feature in step 2, when TV play is played to the 06th point and 15 seconds, user is clicked on playback equipment display screen by mouse, described video playback apparatus is according to 06 point of time point of 15 seconds, have found corresponding video scene data of description in the buffer, these data are:
Suitcase 1 supplier information: so-and-so brand of Korea S, agent Beijing xxx Fashion Design company, network address http://xxx.com, orders phone xxx.
Suitcase 2 supplier information: so-and-so brand of France, agent Shanghai xxx Fashion Design company, network address http://xxx.com, orders phone xxx.‐
Clothes 1 supplier information: so-and-so brand of France, agent Shanghai xxx Fashion Design company, network address http://xxx.com, orders phone xxx.
Described terminal equipment is after the merchandise news of display-object commodity, to be entered within the time period preset etc., if do not receive any input, equipment will eliminate the end article information of display, continue to play original video.Preset etc. receive any input in time period to be entered, and this input to correspond to the end article information be presented on screen, and equipment will continue to perform the operation to target product.As jumped to the website of target product manufacturer, or order phone is dialed in startup.Here wait section input time preset is the time period of each section of scene or the time period of artificial setting.
Below according to foregoing description, here the example of video playback of continuing to ski is described: the phone information being presented at the ski touring service provider on screen that the touch input that described playback equipment receives is corresponding, equipment will start telephony mode, dial new young tourism and order phone, realize telephone counseling ski touring service.
Be to be understood that, although this specification is described according to execution mode, but not each execution mode only comprises an independently technical scheme, this narrating mode of specification is only for clarity sake, those skilled in the art should by specification integrally, technical scheme in each execution mode also through appropriately combined, can form other execution modes that it will be appreciated by those skilled in the art that.
A series of detailed description listed is above only illustrating for feasibility execution mode of the present invention; they are also not used to limit the scope of the invention, all do not depart from the skill of the present invention equivalent implementations done of spirit or change all should be included within protection scope of the present invention.
Claims (27)
1. realize a method for commodity Interactive Advertising and sale, the video content based on original video realizes, and it is characterized in that, the described method realizing commodity Interactive Advertising and sale comprises the following steps:
The end article of described video content was identified according to the time period, and generating video scene description data;
Set up video scene descriptive data base, described video scene data of description is added in described video scene descriptive data base;
There is provided a server, visual scene data described in described server controls and original video send;
One terminal equipment is provided, described terminal equipment is receiving and after resolving described original video and visual scene data, wait for whether user's input requires to provide the more advertising message of described end article and purchase information, if described terminal equipment at the appointed time in detect that user inputs, then on described terminal equipment, show advertising message and purchase information be convenient to user and complete purchase fast; If described terminal equipment does not detect that user inputs, then continue to play described original video.
2. the method realizing commodity Interactive Advertising and sale according to claim 1, it is characterized in that: some video scenes are divided on a time period to the video content of described original video, search and determine the end article that comprises in every section of described video scene, the sart point in time switched with the described video scene of certain computer language description every section and end time point, and the merchandise news of the described end article of correspondence, generating video scene description data.
3. the method realizing commodity Interactive Advertising and sale according to claim 2, is characterized in that: described video scene is determined by the sart point in time and end time point detecting video scene switching in described original video.
4. the method realizing commodity Interactive Advertising and sale according to claim 1, it is characterized in that: described end article comprises the product of the display of image in described video scene, place and service item, or comprise comprise in language conversation in described video scene product, place and service item, or the music comprised in described video scene or game.
5. the method realizing commodity Interactive Advertising and sale according to claim 2, is characterized in that: described merchandise news comprises the main information of Commdity advertisement, commodity provider information, commodity producer information and commodity and how to buy information.
6. the method realizing commodity Interactive Advertising and sale according to claim 2, it is characterized in that: set up standard image data storehouse and the standard voice data storehouse of the end article that in described original video, image and voice are contained in advance by contrast, by automatically identifying, artificial judgment or artificial judgment with automatically identify that the mode combined hunts out the end article in described original video.
7. the method realizing commodity Interactive Advertising and sale according to claim 2, it is characterized in that: confirm whether advertiser, commodity provider, commodity producer are ready to buy this advertising opportunity by the time period being illustrated in the described video scene data of description embedded in described video scene to the advertiser corresponding to described end article, commodity provider, commodity producer, and be added into after the merchandise news certain computer language description buying the end article of advertising opportunity in described video scene descriptive data base.
8. the method realizing commodity Interactive Advertising and sale according to claim 7, is characterized in that: the video scene data of description that can embed one or more end article in same section of described video scene.
9. the method realizing commodity Interactive Advertising and sale according to claim 1, it is characterized in that: by inputting end article title in described video scene descriptive data base, the original video of corresponding video scene can be retrieved, user can search, revises or delete the video scene data of description of the end article in this section of original video, and is again added in described video scene descriptive data base.
10. the method realizing commodity Interactive Advertising and sale according to claim 2, is characterized in that: described certain computer language is any computer standard descriptive language.
11. methods realizing commodity Interactive Advertising and sale according to claim 2, it is characterized in that: the merchandise news of described end article can be added in one or more scene description data of one section of described original video, also can be added in one or more video scene data of description of any correspondence of original video described in multistage.
12. methods realizing commodity Interactive Advertising and sale according to claim 1, is characterized in that: described video scene data of description is through described server controls and be sent to described terminal equipment by network.
13. methods realizing commodity Interactive Advertising and sale according to claim 12, is characterized in that: described terminal equipment be have can receiving video data, display video image and signal input any video playback apparatus.
14. methods realizing commodity Interactive Advertising and sale according to claim 13, is characterized in that: described visual scene data is sent in described video playback apparatus independent of described original video.
15. methods realizing commodity Interactive Advertising and sale according to claim 14, it is characterized in that: described independent of original video be sent out the video scene data of description referred to the merchandise news of end article be added in described original video independent of the part beyond original video voice data and view data, be then sent to described video playback apparatus together.
16. methods realizing commodity Interactive Advertising and sale according to claim 14, it is characterized in that: being sent out independent of original video can be that video scene data of description with the merchandise news of end article is not added in original video, while sending original video to described video playback apparatus, separately send the video scene data of description with the merchandise news of end article.
17. methods realizing commodity Interactive Advertising and sale according to claim 14, it is characterized in that: the time be sent out independent of described original video is when not receiving described video playback apparatus request or receiving video playback apparatus request, send the video scene data of description with the merchandise news of end article to described video playback apparatus.
18. methods realizing commodity Interactive Advertising and sale according to claim 14, it is characterized in that: have the mode of the video scene data of description of the merchandise news of described end article can send before described original video is sent out to described video playback apparatus transmit band, also can be send according to the time period pre-set, also can be that the time point switched according to described video scene sends, send when also can receive described video playback apparatus request.
19. methods realizing commodity Interactive Advertising and sale according to claim 14, it is characterized in that: the video scene data of description sent to described video playback apparatus can not encrypted and not compress transmission, also can there is encryption and not compress transmission, also can be do not encrypt and have compression transmission, also can have encryption and have by compression transmission.
20. methods realizing commodity Interactive Advertising and sale according to claim 13, is characterized in that: described video playback apparatus can receive described video scene data of description while the described original video of display.
21. methods realizing commodity Interactive Advertising and sale according to claim 13, it is characterized in that: described video playback apparatus is when detecting that user inputs, if received the video scene data of description of the described original video play, through resolving the information in the described video scene data of description of display; If do not receive described video scene data of description when playing original video, described video playback apparatus is according to the time point play, the video scene data of description request of the original video asked for corresponding to this time point is sent to described server, after receiving video scene data of description, through resolving the information in the described video scene data of description of display.
22. methods realizing commodity Interactive Advertising and sale according to claim 21, is characterized in that: the information after described video playback apparatus is resolved comprises the Word message, pictorial information, web site url information, geographical location information, company information, the people information in scene that describe end article.
23. methods realizing commodity Interactive Advertising and sale according to claim 13, it is characterized in that: after described video playback apparatus detects that user effectively inputs within the time period of specifying, described video playback apparatus shows the merchandise news of end article described at least one in this video scene; Described video playback apparatus after not detecting that user inputs, then continues displaying video.
24. methods realizing commodity Interactive Advertising and sale according to claim 23, it is characterized in that: described user's input comprises the coordinate information of the touch point inputted by equipment touch-screen, or by the sound that sound port inputs as microphone interface, or by shaking described video playback apparatus, or the point coordinates information on the display screen inputted by gesture identification interface, or the coordinate information that the display screen inputted by mouse is put.
25. methods realizing commodity Interactive Advertising and sale according to claim 23; it is characterized in that: described video playback apparatus detects that within the time period of specifying user effectively inputs and refers to input coordinate that described video playback apparatus detects on the display screen within preassigned covering; or the sound of input is by the title of target product comprised in the video scene data of description of rear correspondence, or within the unit interval number of times of the described video playback apparatus of distant rolling.
26. methods realizing commodity Interactive Advertising and sale according to claim 23, is characterized in that: the described time period of specifying is the time period of each section of scene or the time period of artificial setting.
27. 1 kinds of systems realizing commodity Interactive Advertising and sale, realize based on video scene periods some in original video, it is characterized in that, the described system realizing commodity Interactive Advertising and sale comprises with lower part:
Scene detection unit, sart point in time during for detecting and recording each scene switching in described original video and end time point;
Memory cell, for storing the standard image data storehouse and standard voice data storehouse of being convenient to search end article in each scene and the video scene descriptive data base for the merchandise news that describes end article;
Analytic unit, for the similarity of the end article in the voice contained in the image of end article described in more every section of video scene and language conversation and standard image data storehouse and standard voice data storehouse;
Processing unit, for the merchandise news certain computer language description of described end article is become scene description data, and is added into described video scene descriptive data base by the video scene data of description of the described end article in some video scenes;
Server, comprises original video and sends server and video scene data of description and send server, for independent or send described original video and video scene data of description simultaneously;
Terminal equipment, for receiving original video and video scene data of description, waits for that user inputs after resolving.
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