CN110533472A - A kind of advertisement play system and method for multi-screen - Google Patents
A kind of advertisement play system and method for multi-screen Download PDFInfo
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- CN110533472A CN110533472A CN201910812940.3A CN201910812940A CN110533472A CN 110533472 A CN110533472 A CN 110533472A CN 201910812940 A CN201910812940 A CN 201910812940A CN 110533472 A CN110533472 A CN 110533472A
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- advertisement
- screen
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- play system
- server
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
Abstract
A kind of advertisement play system and method for multi-screen, including multiple advertisement screens, further include server；The advertisement screen has main control chip, the first wireless communication unit；Storage unit is arranged in the server, and the storage unit includes promotional literature, and the server can also include advertisement setting unit, and the advertisement setting unit includes terminal selecting unit and promotional literature setting unit.The present invention is realized by server setting is arranged the unified of multiple advertisement screen contents.
Description
Technical field
The present invention relates to field of advertisement spotting, more specifically, in particular to a kind of wide under muti-piece display screen scene
Accuse play system and method.
Background technique
The increasingly innovation of science and technology has driven the fast development of advertisement media industry, and LED display is as 21 century family
The main carriers of outer advertising media provide the more abundant form of expression for outdoor advertising, with the continuous hair of display industry
Exhibition, media industry display mode is more and more creative, increasingly suction human eye ball.
Under the prior art, advertisement screen it is various informative, have outdoor LED grid screen, LED intention splice modeling screen, naked eye
3D display screen, intelligent interaction liquid crystal display etc..
In order to increase business revenue, multiple display screens can be set now with many indoor scenes, but multiple display screens difference is only
It stands and shows different advertisements, it is mutually indepedent between multiple display screens, lack interaction.
Therefore, problem of the existing technology, it is to be further improved and developed.
Summary of the invention
(1) goal of the invention: to solve above-mentioned problems of the prior art, it is more that the object of the present invention is to provide one kind
The advertisement play system of screen can carry out unified setting, the convenient management to advertisement screen to multiple advertisement screens.
(2) technical solution: in order to solve the above technical problem, the present invention provides a kind of advertisement play system of multi-screen, packets
Include multiple advertisement screens, wherein further include server；
The advertisement screen has main control chip, the first wireless communication unit；Storage unit is arranged in the server, and the storage is single
Member includes promotional literature, and the server can also include advertisement setting unit, and the advertisement setting unit includes terminal selection
Unit and promotional literature setting unit.
The advertisement play system of the multi-screen, wherein the advertisement play system of the multi-screen further includes photographic device, institute
It states photographic device and video file is obtained to the user's progress video record for entering multi-screen broadcasting field, and send video file to
The storage unit of server.
The advertisement play system of the multi-screen, wherein the storage unit of the server further includes product picture file.
The advertisement play system of the multi-screen, wherein the server further includes feature extraction unit, and the feature mentions
Taking unit includes characteristic of advertisement extraction module, user characteristics extraction module, product feature extraction module；It further include that advertisement matching is single
Member, the advertisement matching unit include advertisement trigger module and advertisement synthesis module.
The advertisement play system of the multi-screen, wherein the characteristic of advertisement extraction module is for extracting personage in advertisement
Profile and product feature；Profile and body of the user characteristics extraction module for extracting user from video file are special
Sign.
The advertisement play system of the multi-screen, wherein the user characteristics extraction module, real-time synchronization extract user's
Profile, physical trait and touch product feature.
The advertisement play system of the multi-screen, wherein the user's body of the advertisement trigger module monitoring extract real-time
Feature and touch product feature are opened when the product feature and physical trait database of the two features and storage match
Move the advertisement synthesis module.
The advertisement play system of the multi-screen, wherein the advertisement synthesis module is extracted from video file from user
User profile replaces the advertisement character contour in advertisement.
A kind of advertisement broadcast method of multi-screen is applied to multiple advertisement screens, wherein the server is selected single by terminal
Member, selection need to play the advertisement screen of advertisement；And corresponding promotional literature is selected to be sent to corresponding advertisement from storage unit
Screen is shown.
The advertisement broadcast method of the multi-screen, wherein further comprising the steps of:
The video file of user is obtained by photographic device；The synchronous contour feature for extracting user, body are special from video file
It seeks peace and touches product feature；When the user's body feature and touch product feature and the product feature and body of storage of extraction are special
When sign database matches, starting advertisement synthesis；User profile is replaced into advertisement character contour, and is shown in ad display screen.
(3) the utility model has the advantages that the present invention provides the advertisement play system and method for a kind of multi-screen, it is arranged by server real
Now the unified of multiple advertisement screen contents is arranged, its further advertisement synthesis module extracts user's wheel from user video file
Selected in exterior feature, select with advertisement character contour it is immediate replacement advertisement in advertisement character contour, the present invention is not letter
It is single that advertisement personage and user change face, but by the replacement of profile, user is brought directly in advertisement, use is increased
Impact sense of the family to Product Experience, improves the experience of user.
Detailed description of the invention
Fig. 1 is a kind of structural schematic diagram of the advertisement play system of multi-screen of the present invention；
Fig. 2 is a kind of flow chart of the advertisement broadcast method of multi-screen of the present invention.
Specific embodiment
The present invention is described in further details below with reference to preferred embodiment, is elaborated in the following description more
Details to facilitate a thorough understanding of the present invention, still, the present invention obviously can be come with a variety of other modes different from this description
Implement, those skilled in the art can without violating the connotation of the present invention according to practical situations make it is similar promote,
It deduces, therefore should not be limited the scope of the invention with the content of this specific embodiment.
Attached drawing is the schematic diagram of the embodiment of the present invention, it should be noted that this attached drawing only as an example, not be according to
What the condition of equal proportion was drawn, and should not be construed as limiting in this, as to actual requirement protection scope of the invention.
A kind of advertisement play system of multi-screen provided by the invention, including multiple advertisement screens, the advertisement screen have master control
Chip, the first wireless communication unit, first wireless communication unit include 4G communication chip, 5G communication chip, communication mode
Here with no restrictions.The advertisement play system further includes the server with main control chip connection.
Storage unit can be set in the server, and the storage unit includes promotional literature, and the server can be with
Including advertisement setting unit, the advertisement setting unit includes terminal selecting unit and promotional literature setting unit.The service
Device needs to play the advertisement screen of advertisement, can choose the physical address (MAC Address) of advertisement screen by terminal selecting unit, selection
Or the number of advertisement screen, after choosing advertisement screen, corresponding promotional literature is selected from storage unit, and promotional literature is sent
It is shown to corresponding advertisement screen, the unified of multiple advertisement screen contents is arranged to realize.
Multi-screen advertisement play system of the present invention needs to do product suitable for clothes shop, ornaments shop, food supply retail shop etc.
The scene of recommendation may include multiple advertisement screens not of uniform size, another preferred embodiment of the invention will be the multiple
Advertisement screen is divided into scene according to specified strategy and brings screen, experience recommendation screen, user charges screen etc. into.
The advertisement play system of multi-screen of the present invention further includes photographic device, and the photographic device is played to multi-screen is entered
The user in field carries out video record and obtains video file.The photographic device can be independently arranged, and also can integrate described
On advertisement screen, concrete form is with no restrictions.The photographic device can send server for video file, by the server
Triggering, matching and the synthesis of advertisement are carried out, specific embodiment is as follows.
The server is as shown in Figure 1, include storage unit, the storage unit includes video file, promotional literature, production
Product picture file；It further include feature extraction unit, the feature extraction unit includes that characteristic of advertisement extraction module, user characteristics mention
Modulus block, product feature extraction module；Further include advertisement matching unit, the advertisement matching unit include advertisement trigger module and
Advertisement synthesis module.
Promotional literature of the present invention includes personage and product, and characteristic of advertisement extraction module is for extracting personage in advertisement
Profile and product feature；The user characteristics extraction module from video file for extracting the profile and physical trait of user.
User characteristics extraction module of the present invention, real-time synchronization extract profile, physical trait and the touch product feature of user, three
It is synchronous.The user's body feature of advertisement trigger module monitoring extract real-time and touch product feature, when the two features and
When the product feature and physical trait database of storage match, start the advertisement synthesis module.The advertisement trigger mode
Block is stored with physical trait and product feature matching database, the physical trait include the facial characteristics of user, figure it is fat or thin,
Height feature, age characteristics etc. have a Corresponding matching to physical trait and product picture database.Passing through video file,
When the product and user for monitoring user's touch meet, the advertisement synthesis module starting is triggered.Maiden and pink colour one-piece dress, in
Year women and business wear etc..
The advertisement synthesis module from user from video file extract user profile in select, select and advertisement personage
Advertisement character contour in the immediate replacement advertisement of profile, the present invention is not simply to change advertisement personage and user
Face, but by the replacement of profile, user is brought directly in advertisement, impact sense of the user to Product Experience is increased, mentions
The experience of user is risen.
The present invention sends the advertisement after synthesis to the advertisement screen that user faces, i.e. scene brings screen into, is further promoted
The experience of user.
Further, multi-screen advertisement play system of the present invention, which also passes through multi-screen and carries out position to user, persistently tracks and product
Push enters after scene brings screen into user, brings the product recommended in screen into if tracking user and continuing to touch scene,
Recommended products picture list can be played in the neighbouring advertisement screen position of recommended products, that is, realize that the displaying of screen is recommended in experience.
Finally, the present invention after user selectes product, can make user by the purchase button of any one piece of advertisement screen of touch
Closest display screen is switched to user charges screen.
Scene of the invention brings screen into, screen, user charges screen etc. are recommended in experience, is chased after according to photographic device to for position
Track is dynamically changed, and keeps the display location of advertisement screen and the user location degree of association bigger.
Multi-screen advertisement play system of the present invention have user behavior tracing unit and advertisement screen switch unit, according to
The advertisement screen of corresponding position is carried out the switching of real-time corresponding function by family position, makes the effect of the more convenient advertisement of experience of user
Also it more shakes.
The advertisement broadcast method of multi-screen provided by the invention, as shown in Figure 2, comprising the following steps:
Step 101, the video file that user is obtained by photographic device；
Step 102, the synchronous contour feature for extracting user, physical trait and touch product feature from video file；
Step 103, when extraction user's body feature and touch product feature and storage product feature and physical trait number
When matching according to library, starting advertisement synthesis；
User profile is replaced advertisement character contour, and shown in ad display screen by step 104.
The advertisement broadcast method of multi-screen provided by the invention, can monitor in real time user touched in user it is matched with its
When product, the profile of user is brought into advertisement character contour, and bring into scene and play display in screen, increases the shock of advertisement
Effect.
In turn, multi-screen advertisement broadcast method of the invention, when user scene bring into screen play after, recognize user continuation
Touch the product that scene is brought into screen, then it is nearest in the display screen that user faces, or apart from user according to the position of user
Position play recommended products, the display screen be experience recommend screen.
It, can be by triggering the purchase button on any advertisement screen after user selects commodity, it will be apart from user most
Close advertisement screen is switched to user charges screen.
The advertisement play system and method for a kind of multi-screen provided by the invention can buy rank according to user experience, selection
The difference of section is switched in real time；User profile can be brought into advertisement personage by addition advertisement play system provided by the invention
Profile improves the experience of user, effectively increases the shock effect of advertisement.
The above content is the explanations of the preferred embodiment to the invention, those skilled in the art can be helped more to fill
The technical solution for dividing ground to understand the invention.But these embodiments are merely illustrative, and it cannot be said that the invention
Specific embodiment be only limitted to the explanations of these embodiments.The invention person of an ordinary skill in the technical field is come
It says, without departing from the concept of the premise of the invention, several simple deductions and transformation can also be made, all shall be regarded as belonging to
The protection scope of the invention.
Claims (10)
1. a kind of advertisement play system of multi-screen, including multiple advertisement screens, which is characterized in that further include server；
The advertisement screen has main control chip, the first wireless communication unit；Storage unit is arranged in the server, and the storage is single
Member includes promotional literature, and the server can also include advertisement setting unit, and the advertisement setting unit includes terminal selection
Unit and promotional literature setting unit.
2. the advertisement play system of multi-screen according to claim 1, which is characterized in that the advertisement play system of the multi-screen
It further include photographic device, the photographic device carries out video record to the user for entering multi-screen broadcasting field and obtains video file,
And send video file to the storage unit of server.
3. the advertisement play system of multi-screen according to claim 2, which is characterized in that the storage unit of the server is also
Including product picture file.
4. the advertisement play system of multi-screen according to claim 3, which is characterized in that the server further includes that feature mentions
Unit is taken, the feature extraction unit includes characteristic of advertisement extraction module, user characteristics extraction module, product feature extraction mould
Block；It further include advertisement matching unit, the advertisement matching unit includes advertisement trigger module and advertisement synthesis module.
5. the advertisement play system of multi-screen according to claim 4, which is characterized in that the characteristic of advertisement extraction module is used
In the profile and product feature that extract personage in advertisement；The user characteristics extraction module from video file for extracting user
Profile and physical trait.
6. the advertisement play system of multi-screen according to claim 4, which is characterized in that the user characteristics extraction module,
Real-time synchronization extracts profile, physical trait and the touch product feature of user.
7. the advertisement play system of multi-screen according to claim 6, which is characterized in that the advertisement trigger module monitoring is real
When the user's body feature extracted and touch product feature, when the product feature and physical trait number of the two features and storage
When matching according to library, start the advertisement synthesis module.
8. the advertisement play system of multi-screen according to claim 7, which is characterized in that the advertisement synthesis module is from user
From the advertisement character contour extracted in video file in user profile replacement advertisement.
9. a kind of advertisement broadcast method of multi-screen is applied to multiple advertisement screens, which is characterized in that the server is selected by terminal
Unit is selected, selection needs to play the advertisement screen of advertisement；And corresponding promotional literature is selected to be sent to accordingly from storage unit
Advertisement screen is shown.
10. the advertisement broadcast method of multi-screen according to claim 9, which is characterized in that further comprising the steps of:
The video file of user is obtained by photographic device；The synchronous contour feature for extracting user, body are special from video file
It seeks peace and touches product feature；When the user's body feature and touch product feature and the product feature and body of storage of extraction are special
When sign database matches, starting advertisement synthesis；User profile is replaced into advertisement character contour, and is shown in ad display screen.
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| CN201910812940.3A CN110533472B (en) | 2019-08-30 | 2019-08-30 | Multi-screen advertisement playing system and method |
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| CN201910812940.3A CN110533472B (en) | 2019-08-30 | 2019-08-30 | Multi-screen advertisement playing system and method |
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| CN110533472B CN110533472B (en) | 2022-02-01 |
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