CN108495153B - Multimedia content pushing method, device and system - Google Patents
Multimedia content pushing method, device and system Download PDFInfo
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- CN108495153B CN108495153B CN201810161993.9A CN201810161993A CN108495153B CN 108495153 B CN108495153 B CN 108495153B CN 201810161993 A CN201810161993 A CN 201810161993A CN 108495153 B CN108495153 B CN 108495153B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
Abstract
The invention discloses a method, a device and a system for pushing multimedia content. Wherein, the method comprises the following steps: acquiring image information within a preset range, wherein the preset range is a display range supported by display equipment when displaying multimedia content; carrying out face recognition on the image information to obtain a face recognition result; determining target multimedia content to be released to the display equipment according to the face recognition result; and pushing the target multimedia content to the display equipment. The invention solves the technical problem of poor pushing effect caused by single pushing mode of the outdoor advertising screen in the prior art.
Description
Technical Field
The present invention relates to the field of information processing, and in particular, to a method, an apparatus, and a system for pushing multimedia content.
Background
Often in urban crowded places, for example: display equipment such as an LED large screen is arranged outside a commercial street, a subway channel, a shopping mall and the like to display advertisements so as to promote commodities. For the static advertisement of the air brushing of old-fashioned, display device such as LED large screen gives the pedestrian who passes by with better vision sense organ, can attract pedestrian's attention more, and only need change the content of putting when changing advertisement content, and need not to change whole equipment, therefore convenient to use and effect are better.
However, in the current large-screen advertisement, the push mode is still single. Specifically, the screen and the pre-made playing content and time are reserved by the merchant at the advertisement screen operator, and then the content is played circularly at the specified time. The scheme has low intelligent degree, and the corresponding advertisement content cannot be displayed according to the change of people flow, so the advertisement effect is still to be improved.
The problem that the pushing effect is poor due to the fact that the pushing mode of the outdoor advertising screen is single in the prior art is solved.
Disclosure of Invention
The embodiment of the invention provides a method, a device and a system for pushing multimedia contents, and at least solves the technical problem that the pushing effect is poor due to the single pushing mode of an outdoor advertising screen in the prior art.
According to an aspect of the embodiments of the present invention, there is provided a method for pushing multimedia content, including: acquiring image information within a preset range, wherein the preset range is a display range supported by display equipment when displaying multimedia content; carrying out face recognition on the image information to obtain a face recognition result; determining target multimedia content to be released to the display equipment according to the face recognition result; and pushing the target multimedia content to the display equipment.
Further, the face recognition result is compared with pre-stored historical viewing data, wherein the historical viewing data comprises: the face recognition result of the historical audience and the multimedia content watched by the historical audience; and determining the target multimedia content according to the comparison result.
Further, acquiring a time interval for replacing the target multimedia content; and acquiring image information in a preset range according to the time interval.
Further, determining a preset range according to the screen size and the light ray information of the multimedia content; the time interval is determined according to the preset range and the moving speed of the viewing object.
Further, determining a preset range according to the screen size and the light ray information of the multimedia content; determining a first time according to a preset range and the moving speed of a watching object; acquiring the playing time of the content to be released, and determining the playing time as a second time; the longer of the first time and the second time is selected as the time interval.
Further, a target historical face recognition result matching the face recognition result is searched in the historical viewing data.
Further, determining a history viewing object corresponding to the target history face recognition result as a target history viewing object; acquiring a watching record of a target historical watching object; recording the number of the watching objects of each multimedia content watched by different historical watching objects in the watching record; and determining the multimedia content with the largest quantity as the target multimedia content.
Further, controlling the display equipment to play the target multimedia content; and collecting the watching record of the watching object in the process of playing the target multimedia content by the display equipment.
Further, obtaining a putting effect parameter, wherein the putting effect parameter includes: acquiring the number of times that the multimedia content is determined as the target multimedia content in the preset time, the playing time of the multimedia content in the preset time or the number of watching objects for watching the multimedia content; and determining resources corresponding to the target multimedia content according to the release effect parameters.
According to another aspect of the embodiments of the present invention, there is also provided a multimedia content push system, including: the device comprises an image acquisition device, a display device and a display device, wherein the image acquisition device is used for acquiring image information within a preset range, and the preset range is a display range supported by the display device when the display device displays multimedia content; and the processor is communicated with the image acquisition device and is used for carrying out facial recognition on the image information to obtain a facial recognition result, determining target multimedia content released to the display equipment according to the facial recognition result and pushing the target multimedia content to the display equipment.
Further, the processor is further configured to compare the facial recognition result with pre-stored historical viewing data, and determine the target multimedia content according to the comparison result, where the historical viewing data includes: historical viewer facial results and historical viewer viewed multimedia content.
Further, the processor is also used for collecting the watching record of the watching object in the process of playing the target multimedia content by the display equipment.
Further, the image acquisition device is integrated in the display equipment.
According to an aspect of the embodiments of the present invention, there is provided a multimedia content push apparatus, including: the multimedia content display device comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring image information within a preset range, and the preset range is a display range supported by the display device when the display device displays multimedia content; the comparison module is used for carrying out face recognition on the image information to obtain a face recognition result; the determining module is used for determining target multimedia content released to the display equipment according to the face recognition result; and the pushing module is used for pushing the target multimedia content to the display equipment.
Further, the determining module includes: the comparison submodule is used for comparing the face recognition result with pre-stored historical viewing data, wherein the historical viewing data comprises: historical viewer facial results and historical viewer viewed multimedia content; and the determining submodule is used for determining the target multimedia content according to the comparison result.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium, which is characterized in that the storage medium includes a stored program, and when the program runs, the apparatus on which the storage medium is located is controlled to execute the above-mentioned method for pushing multimedia content.
According to another aspect of the embodiments of the present invention, there is further provided a processor, wherein the processor is configured to execute a program, and when the program is executed, the program executes the method for pushing multimedia content as described above.
In the embodiment of the invention, image information in a preset range is obtained, facial recognition is carried out on the image information to obtain a facial recognition result, target multimedia content released to the display equipment is determined according to the facial recognition result, and the target multimedia content is pushed to the display equipment. According to the scheme, the collected image information is compared with the historical watching data, so that the target multimedia content is determined in a targeted mode, particularly the advertisement content, the same type of advertisements can be frequently watched by the passing watching objects, a good advertisement effect is achieved, and the technical problem that the pushing effect is poor due to the fact that the pushing mode of an outdoor advertisement screen is single in the prior art is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the invention without limiting the invention. In the drawings:
fig. 1 is a flowchart of a method of pushing multimedia content according to an embodiment of the present application;
fig. 2 is a system for pushing multimedia content according to an embodiment of the present application;
FIG. 3 is a schematic diagram of a system for pushing multimedia content according to an embodiment of the present application; and
fig. 4 is a schematic diagram of a multimedia content pushing apparatus according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
In accordance with an embodiment of the present invention, there is provided an embodiment of a method for pushing multimedia content, it is noted that the steps illustrated in the flowchart of the drawings may be performed in a computer system such as a set of computer executable instructions, and that while a logical order is illustrated in the flowchart, in some cases the steps illustrated or described may be performed in an order different than that here.
Fig. 1 is a flowchart of a method for pushing multimedia content according to an embodiment of the present invention, as shown in fig. 1, the method including the steps of:
step S102, image information in a preset range is obtained, wherein the preset range is a display range supported by the display equipment when the multimedia content is displayed.
Specifically, the above steps may be performed by a server or a server cluster deployed in the cloud.
The preset range is related to information such as size and position of the display device, and can be used for representing that people in the preset range can clearly view the played multimedia content.
In an optional embodiment, image information within a preset range can be collected through the camera, the camera can be a panoramic camera and can be arranged on the display device, or can be arranged around the camera, the server is communicated with the camera, the camera uploads the collected image information to the cloud, and the server arranged at the cloud acquires the image information collected by the camera.
And step S104, carrying out face recognition on the image information to obtain a face recognition result.
Specifically, the face recognition result may be facial feature information, or may be other information obtained by face recognition, for example: age, sex, etc.
And step S106, determining the target multimedia content released to the display equipment according to the face recognition result.
In an alternative embodiment, taking the facial recognition result as the age of the viewer as an example, the server pre-stores the corresponding relationship between the age group and the multimedia content, for example: the multimedia content corresponding to the audience of 15-22 years is tide brand advertisement, the multimedia content corresponding to the audience of 22-30 years is infant product advertisement, the multimedia content corresponding to the audience of 30-40 years is luxury advertisement, the multimedia content corresponding to the audience of 40-50 years is shop advertisement and the like. After the ages of a plurality of audiences are identified, the age group with the largest number of people is determined, and then prestored multimedia contents matched with the audiences in the age group are selected as target multimedia contents.
In another alternative embodiment, taking the facial recognition result as the gender of the audience as an example, the server pre-stores the correspondence between the gender and the multimedia content, for example: the multimedia content corresponding to the male is off-road vehicle advertisement, the cosmetic advertisement corresponding to the female is media content, and the like. After the genders of a plurality of audiences are identified, the gender with the most number of people is determined, and then pre-stored multimedia content matched with the audiences with the gender is selected as target multimedia content.
Step S108, pushing the target multimedia content to the display device.
In the above steps, the target multimedia content determined according to the comparison result is targeted,
it should be noted that if the display device only displays one kind of advertisement, the revenue of the display device advertiser is low, and if the display device displays a plurality of kinds of advertisements in a circular rolling manner, different advertisements may be seen by people each time the people pass by, and it is difficult to leave a deep impression, so that it is difficult to achieve a good advertisement effect.
As can be seen from the above, in the embodiment of the present application, the image information within the preset range is obtained, the image information is subjected to face recognition to obtain a face recognition result, the target multimedia content delivered to the display device is determined according to the face recognition result, and the target multimedia content is delivered to the display device. According to the scheme, the collected image information is compared with the historical watching data, so that targeted multimedia contents are determined, particularly advertisement contents, the same type of advertisements can be frequently watched by the passing watching objects, a good advertisement effect is achieved, and the technical problem that the pushing effect is poor due to the fact that the pushing mode of an outdoor advertisement screen is single in the prior art is solved.
Optionally, according to the foregoing embodiment of the present application, determining the target multimedia content delivered to the display device according to the face recognition result includes:
step S1061, comparing the face recognition result with pre-stored historical viewing data, wherein the historical viewing data comprises: historical viewer facial recognition results and historical viewer viewed multimedia content.
In the above scheme, the server stores historical viewing data including a correspondence between a face recognition result of a historical viewing object and multimedia information viewed thereby.
In an optional embodiment, in the process of playing the multimedia content by the display device, image information within a preset range is collected, facial information in the image information is identified, and an identification result is transmitted to the server in the cloud.
In the above embodiment, it should be noted that the image information and the image information in step S102 may be collected by the same device, except that the collection period or the collection time is different, the image information in step S102 is used for determining the next content to be played, and the image information in this embodiment is used for collecting the historical viewing data.
It should also be noted that the user can recognize facial feature information when facing the image capture device, and the screen for playing the advertisement is usually placed in public places, such as: subway stations, shopping malls, roadsides, etc. achieve advertising effects by attracting people passing by, and it can be understood that when a user passing by faces a display device, the user is considered to watch multimedia contents played by the display device at the moment. Therefore, the user who can recognize the face information is considered as the viewer.
Step S1063, determining the target multimedia content according to the comparison result.
Optionally, according to the above embodiment of the present application, acquiring image information within a preset range includes:
in step S1021, a time interval for replacing the target multimedia content is acquired.
In step S1023, image information in a preset range is acquired according to the time interval.
In the above steps, the image information in the preset range is obtained according to the time interval, that is, the target multimedia content is replaced according to the time interval.
Optionally, according to the foregoing embodiment of the present application, acquiring a time interval for replacing the target multimedia content includes:
step S10211, determining a preset range according to the screen size and the light information of the multimedia content.
Specifically, the screen size is used for determining a corresponding display range, namely a preset range, and the larger the screen size is, the larger the corresponding display range is; the moving speed of the viewing object can be preset or detected, and the moving speed can be a historical mean value; the light information also affects the display range of the screen size.
Step S10213, determining a time interval according to a preset range and a moving speed of the viewing object.
Specifically, the time for the viewing object to pass through the display area can be determined according to the preset range and the moving speed of the viewing object, and the time interval can be determined by using the method, so that the played multimedia content can be replaced for a next part of people after passing through a part of people.
Optionally, according to the foregoing embodiment of the present application, acquiring a time interval for replacing the target multimedia content includes:
step S10215, determining a preset range according to the screen size and the light information of the multimedia content.
Step S10217, determining a first time according to a preset range and a moving speed of the viewing object.
Step S10219, obtaining the playing time of the content to be delivered, and determining the playing time as the second time.
In step S102111, the longer time of the first time and the second time is selected as the time interval.
Through the scheme, when the multimedia content is short, the collection and replacement of each batch of people flow can be ensured once, and when the multimedia content is long, the complete multimedia content can be completely played and replaced.
Optionally, according to the above embodiment of the present application, comparing the facial information of the viewing object with the pre-stored historical viewing data includes:
in step S1041, a historical face recognition result matching the face recognition result is searched for in the historical viewing data.
Specifically, the face recognition result may be face feature information, and the matching of the face recognition results may be performed by calculating a similarity, and it is determined that the face recognition results with the similarity higher than a preset threshold are matched.
Optionally, according to the foregoing embodiment of the present application, determining the target multimedia content according to the comparison result includes:
step S1061, determining the history viewing object corresponding to the target history face recognition result as the target history viewing object.
Specifically, the target historical viewing object is the identified viewing object with the historical viewing record.
In step S1063, a viewing record of the target historical viewing object is obtained.
In step S1065, the number of viewing of each multimedia content by different historical viewing objects in the viewing record is recorded.
Step S1067, determining the most numerous multimedia contents as the target multimedia contents.
In an alternative embodiment, the historical data of the identified multiple people stream audiences is analyzed in a gathering way, for example: the camera acquires 20 audiences, facial recognition results are obtained through facial recognition, the facial recognition results are matched with historical facial recognition results in historical data, and then target multimedia content is determined according to watching records of the historical audiences successfully matched with the facial recognition results. For further example, if the facial recognition results of 15 viewers are successfully matched in the recognition results, and 10 viewers all have the advertisement watching records of the hiking shoes, 8 viewers all have the watching data of the scarf advertisements, and 3 viewers have the watching data of the sunshade cap advertisements in the records of 15 history viewers successfully matched, the 10 viewers with the most same watching data all have the hiking shoe advertisements as the finally selected target multimedia content.
Optionally, according to the foregoing embodiment of the present application, after determining the target multimedia content according to the comparison result, the method further includes: controlling the display equipment to play the target multimedia content; and collecting the watching record of the watching object in the process of playing the target multimedia content by the display equipment.
Specifically, the viewing record at least includes image information of a viewing object and an identifier of a currently played multimedia content.
In an alternative embodiment, the display device may be a display screen, and may acquire a plurality of image information in a preset range according to a preset acquisition cycle during the process of playing the target multimedia content on the display screen, and store the plurality of images directly and the identifier of the target multimedia content as the viewing record.
In an alternative embodiment, during the process of playing the target multimedia content on the display screen, a plurality of image information in a preset range is collected according to a preset collection period, and facial recognition is performed on the plurality of image information, wherein a person who succeeds in facial recognition is considered as a target audience of the target on the media content, and the facial recognition result and the identifier corresponding to the target multimedia content are recorded.
In yet another alternative embodiment, the image information obtained in step S102 or the face recognition result in step S104 may be directly used to form a viewing record corresponding to the target multimedia content.
Optionally, according to the above embodiment of the present application, the method further includes: determining resources corresponding to the multimedia content, wherein the determining of the resources corresponding to the multimedia content comprises: obtaining a release effect parameter, wherein the release effect parameter comprises: acquiring the number of times that the multimedia content is determined as the target multimedia content in the preset time, the playing time of the multimedia content in the preset time or the number of watching objects for watching the multimedia content; and determining resources corresponding to the target multimedia content according to the release effect parameters.
Specifically, the resource corresponding to the target multimedia content can be the cost charged to the multimedia content releasing merchant, the releasing effect parameter can be used as an index for evaluating the releasing effect of the multimedia content, in the step, the releasing merchant is charged according to the releasing effect of the multimedia content, and the effects that the charging is more transparent and the releasing merchant is more reasonable can be achieved.
Example 2
According to an embodiment of the present invention, a system for pushing multimedia content is provided, fig. 2 is a system for pushing multimedia content according to an embodiment of the present application, and as shown in fig. 2,
the image collecting device 20 is configured to collect image information within a preset range, where the preset range is a display range supported by the display apparatus when displaying the multimedia content.
And the processor 22 is communicated with the image acquisition device and is used for carrying out facial recognition on the image information to obtain a facial recognition result, determining target multimedia content to be delivered to the display equipment according to the facial recognition result, and delivering the target multimedia content to the display equipment.
Optionally, according to the foregoing embodiment of the present application, the processor is further configured to compare the facial recognition result with pre-stored historical viewing data, and determine the target multimedia content according to the comparison result, where the historical viewing data includes: historical viewer facial results and historical viewer viewed multimedia content.
Optionally, according to the above embodiment of the present application, the controller is further configured to collect a viewing record of the viewing object in a process of playing the target multimedia content by the display device.
Optionally, according to the above embodiments of the present application, the image capturing device is integrated in the display apparatus.
Fig. 3 is a schematic diagram of a multimedia content push system according to an embodiment of the present application, and as shown in fig. 3, a server includes an S-side (transmitting side), a camera and an R-side (receiving side) are integrated on an advertisement screen, when a people flow audience passes through the front of the advertisement screen, the camera collects image information of the people flow audience according to a time interval determined by the server, and uploads the image information to the server as people flow data before the advertisement screen, the server analyzes the image information to determine advertisement data to be played by the advertisement screen, and sends the advertisement data to be delivered to the R-side of the advertisement screen through the S-side, and the advertisement screen plays the received advertisement data.
Example 3
According to an embodiment of the present invention, there is provided a multimedia content push apparatus, and fig. 4 is a schematic diagram of a multimedia content push apparatus according to an embodiment of the present application, and with reference to fig. 4, the apparatus includes:
the obtaining module 40 is configured to obtain image information within a preset range, where the preset range is a display range supported by the display device when displaying the multimedia content.
And the comparison module 42 is used for performing face recognition on the image information to obtain a face recognition result.
And the determining module 44 is used for determining the target multimedia content delivered to the display device according to the face recognition result.
And a pushing module 46, configured to push the target multimedia content to the display device.
Optionally, according to the foregoing embodiment of the present application, the determining module includes:
the comparison submodule is used for comparing the face recognition result with pre-stored historical viewing data, wherein the historical viewing data comprises: historical viewer facial results and historical viewer viewed multimedia content.
And the determining submodule is used for determining the target multimedia content according to the comparison result.
According to another aspect of the embodiments of the present invention, there is also provided a storage medium including a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the method for pushing multimedia content according to embodiment 1.
According to another aspect of the embodiments of the present invention, there is also provided a processor, configured to execute a program, where the program executes the method for pushing multimedia content according to embodiment 1.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (13)
1. A method for pushing multimedia content, comprising:
acquiring image information within a preset range, wherein the preset range is a display range supported by display equipment when displaying multimedia content;
carrying out face recognition on the image information to obtain a face recognition result;
determining target multimedia content released to the display equipment according to the face recognition result;
pushing the target multimedia content to the presentation device;
acquiring image information within a preset range, including:
acquiring a time interval for replacing the target multimedia content;
acquiring the image information in the preset range according to the time interval;
obtaining a time interval for replacing the targeted multimedia content, comprising:
determining the preset range according to the screen size and the light ray information for delivering the multimedia content;
determining the time interval according to the preset range and the moving speed of the watching object;
and in the process of playing the target multimedia content by the display equipment, acquiring a plurality of image information in the preset range according to a preset acquisition cycle, and storing the plurality of image information and the identifier of the target multimedia content as viewing records.
2. The method of claim 1, wherein determining the targeted multimedia content to be delivered to the presentation device based on the facial recognition result comprises:
comparing the facial recognition result with pre-stored historical viewing data, wherein the historical viewing data comprises: the face recognition result of the historical audience and the multimedia content watched by the historical audience;
and determining the target multimedia content according to the comparison result.
3. The method of claim 1, wherein obtaining a time interval for replacing the target multimedia content comprises:
acquiring screen size and light information for delivering the multimedia content to determine the preset range;
determining a first time according to the preset range and the moving speed of the watching object;
acquiring the playing time of the content to be released, and determining the playing time as a second time;
selecting the longer of the first time and the second time as the time interval.
4. The method of claim 2, wherein comparing the facial recognition result with pre-stored historical viewing data comprises:
and searching the historical viewing data for a target historical face recognition result matched with the face recognition result.
5. The method of claim 4, wherein determining the target multimedia content according to the comparison comprises:
determining a history viewing object corresponding to the target history face recognition result as a target history viewing object;
acquiring a watching record of the target historical watching object;
recording the number of viewing of each multimedia content by different historical viewing objects in the viewing record;
and determining the multimedia content with the maximum number as the target multimedia content.
6. The method of claim 2, wherein after determining the target multimedia content according to the comparison result, the method further comprises:
controlling display equipment to play the target multimedia content;
and collecting the watching record of the watching object in the process of playing the target multimedia content by the display equipment.
7. The method of claim 1, further comprising: determining a resource corresponding to the target multimedia content, wherein determining the resource corresponding to the target multimedia content comprises:
obtaining a putting effect parameter, wherein the putting effect parameter comprises: acquiring the number of times that the multimedia content is determined as target multimedia content in preset time, the playing time of the multimedia content in the preset time or the number of viewing objects for viewing the multimedia content;
and determining resources corresponding to the target multimedia content according to the release effect parameters.
8. A system for pushing multimedia content, comprising:
the device comprises an image acquisition device, a display device and a processing device, wherein the image acquisition device is used for acquiring image information within a preset range, and the preset range is a display range supported by the display device when the display device displays multimedia content;
the processor is communicated with the image acquisition device and is used for carrying out facial recognition on the image information to obtain a facial recognition result, determining target multimedia content released to the display equipment according to the facial recognition result and pushing the target multimedia content to the display equipment;
the processor is further configured to obtain a time interval for replacing the target multimedia content; acquiring the image information in the preset range according to the time interval;
the processor is further used for determining the preset range according to the screen size and the light ray information for delivering the multimedia content; determining the time interval according to the preset range and the moving speed of the watching object;
the pushing system is further configured to collect, according to a predetermined collection period, a plurality of pieces of image information in the preset range during the process of playing the target multimedia content by the display device, and store the plurality of pieces of image information and the identifier of the target multimedia content as viewing records.
9. The system of claim 8, wherein the processor is further configured to compare the facial recognition result with pre-stored historical viewing data, and determine the target multimedia content according to the comparison result, wherein the historical viewing data comprises: historical viewer facial results and multimedia content viewed by the historical viewer.
10. The system of claim 9, wherein the processor is further configured to capture a viewing record of a viewing object during the playing of the target multimedia content by the presentation device.
11. The system of claim 8, wherein the image capture device is integrated into the display apparatus.
12. A pushing apparatus for multimedia content, comprising:
the multimedia content display device comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring image information within a preset range, and the preset range is a display range supported by the display device when the display device displays multimedia content;
the comparison module is used for carrying out facial recognition on the image information to obtain a facial recognition result;
the determining module is used for determining target multimedia content released to the display equipment according to the face recognition result;
the pushing module is used for pushing the target multimedia content to the display equipment;
the acquisition module is further used for acquiring a time interval for replacing the target multimedia content; acquiring the image information in the preset range according to the time interval;
the acquisition module is further used for determining the preset range according to the screen size and the light ray information of the multimedia content; determining the time interval according to the preset range and the moving speed of the watching object;
the device is further used for acquiring a plurality of image information in the preset range according to a preset acquisition cycle in the process of playing the target multimedia content by the display equipment, and storing the plurality of image information and the identifier of the target multimedia content as viewing records.
13. The apparatus of claim 12, wherein the determining module comprises:
a comparison submodule, configured to compare the facial recognition result with pre-stored historical viewing data, where the historical viewing data includes: historical viewer facial results and multimedia content viewed by the historical viewer;
and the determining submodule is used for determining the target multimedia content according to the comparison result.
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| CN110060079A (en) * | 2018-11-09 | 2019-07-26 | 阿里巴巴集团控股有限公司 | A kind of multimedia material method for pushing and device |
| CN109296969A (en) * | 2018-11-20 | 2019-02-01 | 上海星视度科技有限公司 | A kind of user guides equipment, method and storage medium |
| CN109819307B (en) * | 2019-01-17 | 2021-12-03 | 广州视源电子科技股份有限公司 | Information pushing method and device, storage medium and processor |
| CN110825911A (en) * | 2019-09-25 | 2020-02-21 | 云知声智能科技股份有限公司 | Content display method and device |
| CN110753252B (en) * | 2019-09-29 | 2021-04-13 | 联想(北京)有限公司 | Method and device for controlling display and storage medium |
| TWI761847B (en) * | 2020-06-01 | 2022-04-21 | 鴻海精密工業股份有限公司 | Information pushing method based on visitor flow rate, apparatus, electronic device, and storage medium thereof |
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