CN106557937B - Advertisement pushing method and device - Google Patents
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- CN106557937B CN106557937B CN201510617994.6A CN201510617994A CN106557937B CN 106557937 B CN106557937 B CN 106557937B CN 201510617994 A CN201510617994 A CN 201510617994A CN 106557937 B CN106557937 B CN 106557937B
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Abstract
The application discloses an advertisement pushing method and device. The method comprises the following steps of displaying pushed advertisements through a display screen, wherein the display screen comprises a plurality of display areas, and the display areas are respectively used for displaying different advertisements, and the method comprises the following steps: acquiring an image of a viewing area of a display screen, wherein the viewing area is an area for viewing the display screen; determining a display area concerned by a person in the viewing area according to the image; classifying the people in the viewing area according to the display area concerned by the people in the viewing area; and pushing the advertisement to the display area corresponding to the classification according to the characteristic information of the people in the same classification in the classified classification. The problem that advertisement pushing cannot be performed in a targeted mode under the condition that different advertisements are displayed in a split screen mode is solved, and the effect that the advertisements can be pushed in a targeted mode under the condition that the different advertisements are displayed in the split screen mode is achieved.
Description
Technical Field
The present application relates to the field of data processing, and in particular, to an advertisement push method and apparatus.
Background
With the development of the face recognition technology, in order to meet the requirement of users, advertisement content can be put in a targeted manner according to the characteristics of advertisement viewers in the prior art. However, as the advertisement display screen is increased, some users may put different advertisement contents in different areas of the same advertisement display screen, for example, the upper half of the advertisement display screen is used for displaying sports equipment related advertisements, and the lower half of the advertisement display screen is used for displaying food related advertisements. Aiming at the condition that different advertisements are displayed in a split screen mode, targeted advertisement pushing cannot be performed in the prior art.
Aiming at the problem that the advertisement can not be pushed in a targeted manner under the condition that different advertisements are displayed in a split screen mode in the related technology, an effective solution is not provided at present.
Disclosure of Invention
The application mainly aims to provide an advertisement pushing method and device to solve the problem that advertisement pushing cannot be carried out in a targeted mode under the condition that different advertisements are displayed in a split screen mode.
In order to achieve the above object, according to one aspect of the present application, there is provided an advertisement push method. The method comprises the following steps of displaying pushed advertisements through a display screen, wherein the display screen comprises a plurality of display areas, and the display areas are respectively used for displaying different advertisements, and the method comprises the following steps: acquiring an image of a viewing area of a display screen, wherein the viewing area is an area for viewing the display screen; determining a display area concerned by a person in the viewing area according to the image; classifying the people in the viewing area according to the display area concerned by the people in the viewing area; and pushing the advertisement to the display area corresponding to the classification according to the characteristic information of the people in the same classification in the classified classification.
Further, determining a display area of interest to a person within the viewing area from the image includes: extracting eye information of a person from the image; and determining a display area in which a person in the viewing area pays attention to according to the eye information.
Further, the classified categories include a first category, pushing the advertisement to the display area corresponding to the category according to the feature information of the person in the same category in the classified categories includes pushing the advertisement to the display area corresponding to the first category according to the feature information of the person in the first category, and pushing the advertisement to the display area corresponding to the first category according to the feature information of the person in the first category includes: acquiring advertisements displayed in a display area corresponding to the first category; and pushing the advertisement to the display area corresponding to the first category according to the advertisement displayed in the display area corresponding to the first category and the characteristic information of the person in the first category.
Further, the classified categories include a first category, and after the advertisement is pushed to the display area corresponding to the category according to the feature information of the person in the same category in the classified categories, the method further includes: detecting a reaction of a person in a first category to an advertisement displayed in a display area corresponding to the first category; and re-pushing the advertisement according to the reaction of the first category of people to the pushed advertisement.
Further, the method further comprises: acquiring an address of a mobile device of a first object, wherein the first object is a person in a viewing area; and pushing the advertisement to the mobile device of the first object according to the address of the mobile device of the first object.
Further, pushing information to the mobile device of the first object according to the address of the mobile device of the first object includes: and pushing information to the mobile equipment of the first object according to the characteristic information of the first object and the address of the mobile equipment of the first object.
Further, the characteristic information includes at least one of: age, gender, consumption level, wearing information.
In order to achieve the above object, according to another aspect of the present application, an advertisement push apparatus is provided. Through the advertisement of display screen display propelling movement, the display screen includes a plurality of display areas, and a plurality of display areas are used for showing different advertisements respectively, and the device includes: the device comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring images of a watching area of a display screen, and the watching area is used for watching the display screen; a determination unit configured to determine a display area to which a person in the viewing area pays attention from the image; a classification unit configured to classify the person in the viewing area according to a display area to which the person in the viewing area pays attention; and the first pushing unit is used for pushing the advertisement to the display area corresponding to the classification according to the characteristic information of the people in the same classification in the classified classification.
Further, the determination unit includes: an extraction module for extracting eye information of a person from an image; and a determination module for determining a display area in the viewing area to which the person is interested according to the eye information.
Further, the classified categories include a first category, and the first pushing unit includes: the acquisition module is used for acquiring the advertisements displayed in the display areas corresponding to the first category; and the pushing module is used for pushing the advertisement to the display area corresponding to the first category according to the advertisement displayed in the display area corresponding to the first category and the characteristic information of the person in the first category.
Further, the classified categories include a first category, and the apparatus further includes: the detection unit is used for detecting the reaction of the people of the first category to the advertisements displayed in the display area corresponding to the first category; and a second pushing unit for re-pushing the advertisement according to the reaction of the first category of people to the pushed advertisement.
Further, the apparatus further comprises: an acquisition unit configured to acquire an address of a mobile device of a first object, wherein the first object is a person in a viewing area; and a third pushing unit for pushing the advertisement to the mobile device of the first object according to the address of the mobile device of the first object.
According to the method and the device, the images of the watching areas of the display screen are collected, wherein the watching areas are areas for watching the display screen; determining a display area concerned by a person in the viewing area according to the image; classifying the people in the viewing area according to the display area concerned by the people in the viewing area; and the advertisements are pushed to the display areas corresponding to the categories according to the characteristic information of the people in the same category in the classified categories, so that the problem that the advertisements cannot be pushed in a targeted manner under the condition that different advertisements are displayed in a split screen manner is solved, and the effect of pushing the advertisements in a targeted manner under the condition that different advertisements are displayed in a split screen manner is achieved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, illustrate embodiments of the application and, together with the description, serve to explain the application and are not intended to limit the application. In the drawings:
FIG. 1 is a flow chart of an advertisement push method according to a first embodiment of the present application;
FIG. 2 is a flow chart of an advertisement push method according to a second embodiment of the present application;
FIG. 3 is a schematic diagram of an advertisement push device according to a first embodiment of the present application; and
fig. 4 is a schematic diagram of an advertisement push device according to a second embodiment of the present application.
Detailed Description
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
According to an embodiment of the present application, an advertisement push method is provided, and fig. 1 is a flowchart of an advertisement push method according to a first embodiment of the present application. It should be noted that the display screen of the embodiment of the present application includes a plurality of display areas, and the plurality of display areas are respectively used for displaying different advertisements.
As shown in fig. 1, the method includes steps S102 to S108 as follows:
step S102: an image of a viewing area of a display screen is captured, wherein the viewing area is an area for viewing the display screen.
The viewing area in the embodiment of the application is an area for viewing the display screen, that is, an area where content displayed on the display screen can be viewed, for example, a preset area in front of the display screen. Optionally, a camera may be disposed on the display screen to capture images of the viewing area of the display screen.
Step S104: a display area of interest to a person within the viewing area is determined from the image.
After the image of the viewing area of the display screen is acquired, the image is analyzed, for example, the image is subjected to target recognition to detect whether the image is a person or not, how many persons exist, and the like. Specifically, a face recognition technique may be used to detect whether a person is present in the image (i.e., whether a person is present in the viewing area of the display screen), and when the presence of a person is detected in the image (i.e., a person is present in the viewing area of the display screen), the display area concerned by the person in the viewing area is further detected, for example, the display area concerned by the person in the viewing area is determined by the face angle of the person in the viewing area.
Preferably, in order to improve accuracy of the display region focused on by the person within the determined viewing region, determining the display region focused on by the person within the viewing region from the image includes: extracting eye information of a person from the image; and determining a display area in which a person in the viewing area pays attention to according to the eye information.
The embodiment of the application can determine the display area concerned by people in the watching area by extracting the eye information of people, such as eyeball information, from the image and determining the display area concerned by people in the watching area according to the eye information, in particular, the direction and the area watched by the eyes of people can be determined according to the retina tracking technology.
Step S106: the people within the viewing area are classified according to the display area in which the people within the viewing area are interested.
The embodiment of the application directly classifies the people in the watching area through the display area concerned by the people in the watching area. Since different display regions of the display screen display different advertisements simultaneously, people in the viewing region may view different advertisements respectively, for example, the display screen includes a first display region and a second display region, wherein the first display region is playing sports advertisements, the second display region is playing jewelry goods advertisements, and there are 5 people in the viewing region who are viewing the advertisements on the display screen simultaneously, wherein 3 people are viewing sports goods advertisements, and 2 other people are viewing jewelry goods advertisements, at this time, people viewing the same advertisement (i.e. people focusing on the same display region) may be classified into the same category, and people viewing different advertisements may be classified into different categories.
Step S108: and pushing the advertisement to the display area corresponding to the classification according to the characteristic information of the people in the same classification in the classified classification.
Generally, people in the same category tend to have similar advertisement preferences, and after people in the viewing area of the display screen are classified, the advertisement is pushed to the display area corresponding to the category according to the characteristic information of the people in the same category in the classified category. Optionally, the characteristic information includes at least one of: age, gender, consumption level, wearing information, wherein the wearing information comprises clothing type, clothing color, type and color of the carried bag, and the like. Specifically, the embodiment of the present application separates and stores feature information of each person in the viewing area of the display screen from the above-described image.
For example, the classified categories include a first category corresponding to the first display region, where the first category includes viewer 1, viewer 2, and viewer 3, and if it is analyzed that viewer 1 is a female and a young person, viewer 2 is a male and a young person, and viewer 3 is a female and a young person, then advertisements that are liked by the young person may be pushed to the first display region according to the feature information of the person in the first category; if it is determined that the viewer 1 is female or young, the viewer 2 is male or young, and the viewer 3 is female or old, some filtering rules may be set, for example, filtering from an age point of view, a majority of young viewers, and pushing advertisements preferred by young people to the first display area, or filtering from a gender point of view, a majority of female viewers, and pushing advertisements preferred by female people to the first display area. It should be noted that, data of the advertisement watched by the user can be collected in advance, and preferences of different types of viewers on the advertisement can be analyzed according to the collected data.
The method comprises the steps of acquiring an image of a watching area of a display screen, wherein the watching area is an area for watching the display screen; determining a display area concerned by a person in the viewing area according to the image; classifying the people in the viewing area according to the display area concerned by the people in the viewing area; and pushing the advertisement to the display area corresponding to the classification according to the characteristic information of the people in the same classification in the classified classification. According to the advertisement push method and the advertisement push device, the people in the watching area are classified according to the concerned display areas, targeted advertisement push is carried out on the display areas corresponding to the people in the same category according to the characteristic information of the people in the same category, the problem that targeted advertisement push cannot be carried out under the condition that different advertisements are displayed in a split screen mode is solved, and the effect that the advertisements can be pushed in a targeted mode under the condition that different advertisements are displayed in a split screen mode is achieved.
Preferably, the classified categories include a first category, pushing the advertisement to the display area corresponding to the category according to the feature information of the person in the same category in the classified categories includes pushing the advertisement to the display area corresponding to the first category according to the feature information of the person in the first category, and pushing the advertisement to the display area corresponding to the first category according to the feature information of the person in the first category includes: acquiring advertisements displayed in a display area corresponding to the first category; and pushing the advertisement to the display area corresponding to the first category according to the advertisement displayed in the display area corresponding to the first category and the characteristic information of the person in the first category.
Before the advertisement is pushed according to the characteristic information of the viewer (namely, the advertisement is pushed to the display area corresponding to the category according to the characteristic information of people in the same category), the viewer watches the advertisement displayed in the concerned display area, which indicates that the viewer is interested in the advertisement currently displayed in the concerned display area, therefore, the advertisement currently displayed in the concerned display area of the viewer has a reference meaning for the subsequent advertisement pushing.
Specifically, the first category may be any one of the categorized categories. According to the method and the device for pushing the advertisement, the advertisement is pushed to the display area corresponding to the first category according to the characteristic information of the person of the first category, and the advertisement displayed in the display area corresponding to the first category and the characteristic information of the person of the first category are comprehensively considered, so that the advertisement is pushed to the display area corresponding to the first category. For example, the display area corresponding to the first category currently displays a clothing advertisement, if it is analyzed that all people in the first category are young women, an advertisement related to clothing of the young women may be pushed to the display area corresponding to the first category, and if it is analyzed that all people in the first category are old people, an advertisement related to clothing of the old people may be pushed.
Preferably, in order to analyze the effectiveness of the pushed advertisement, the classified categories include a first category, and after the advertisement is pushed to the display area corresponding to the category according to the characteristic information of the person in the same category in the classified categories, the method further includes: detecting a reaction of a person in a first category to an advertisement displayed in a display area corresponding to the first category; and re-pushing the advertisement according to the reaction of the first category of people to the pushed advertisement.
As described above, the first category may be any one of the categorized categories. According to the method and the device for displaying the advertisement, after the advertisement is pushed to the display area corresponding to the classified category according to the feature information of the people in the same category in the classified category, the reaction of the people in the first category (namely the user) to the advertisement displayed in the display area corresponding to the first category is detected, for example, the expression of the user is detected, if the detected expression is a positive expression such as smile, the currently pushed advertisement is approved, namely the currently pushed advertisement is the advertisement which is interested by the user, the same type of advertisement can be continuously played subsequently, if the detected expression is a negative expression such as frown, the current advertisement is not the advertisement which is interested by the user, and at the moment, other types of advertisements need to be pushed to the user.
It should be noted that, in the embodiment of the present application, the effect of the pushed advertisement may also be determined by detecting the viewing time of the user, if the viewing time of the user is long, it is indicated that the currently pushed advertisement is an advertisement that the user is interested in, the same type of advertisement may be continuously played subsequently, and if the viewing time of the user is short, it is indicated that the current advertisement is not an advertisement that the user is interested in, and at this time, other types of advertisements need to be pushed to the user.
Preferably, the method further comprises: acquiring an address of a mobile device of a first object, wherein the first object is a person in a viewing area; and pushing the advertisement to the mobile device of the first object according to the address of the mobile device of the first object.
Preferably, the pushing information to the mobile device of the first object according to the address of the mobile device of the first object comprises: and pushing information to the mobile equipment of the first object according to the characteristic information of the first object and the address of the mobile equipment of the first object.
Preferably, to enable pushing of advertisements to a mobile device of a user, the method further comprises: acquiring an address of a mobile device of a first object, wherein the first object is a person in a viewing area; and pushing the advertisement to the mobile device of the first object according to the address of the mobile device of the first object.
The first object of the embodiment of the application can be any person in a viewing area of a display screen, and specifically, when the mobile device of the first object is connected with WIFI, the address of the mobile device of the first object can be acquired through a WIFI probe, so that an advertisement can be pushed to the mobile device of the first object.
Preferably, in order to push the advertisement to the mobile device of the user in a targeted manner, pushing information to the mobile device of the first object according to the address of the mobile device of the first object comprises: and pushing information to the mobile equipment of the first object according to the characteristic information of the first object and the address of the mobile equipment of the first object.
The embodiment of the application can acquire the characteristic information of the first object, such as age, gender and the like, and push advertisements to the mobile device of the first object in a targeted manner.
It should be noted that, in the embodiment of the present application, information such as feature information of an advertisement viewer, a type of an advertisement viewed by light, and viewing time is stored, which is convenient for a subsequent operator to perform data analysis.
Fig. 2 is a flowchart of an advertisement push method according to a second embodiment of the present application. As shown in fig. 2, the method includes the following steps S202 to S210:
step S202: the camera collects images.
Optionally, a camera may be disposed on the display screen, wherein the display screen may be used to play advertisements. Specifically, the embodiment of the application acquires the image in the viewing area of the display screen through the camera.
Step S204: the intelligent analysis module analyzes the image.
After obtaining the image in the viewing area of the display screen, the embodiment of the application analyzes the image, for example, target recognition and target analysis, wherein the target recognition may be to recognize whether or not there is a person in the image and how many persons are in the image, and the target analysis may analyze feature information of the target in the image, such as age, sex, consumption level, concerned display area, and the like.
Specifically, after the person in the image is identified, the display area concerned by the person in the viewing area is further analyzed according to the image, for example, the display area concerned by the person in the image (i.e., the display area concerned by the person in the viewing area) is determined by a retinal tracking technology, the person in the viewing area is classified according to the display area concerned by the person in the viewing area, an advertisement to be pushed to the display area corresponding to the category is determined according to the feature information of the person in the same category in the classified category, and the advertisement is sent to the corresponding display area.
Step S206: the display unit changes the display content.
The display unit is the display area, and the display unit displays the pushed advertisement after receiving the pushed advertisement.
Step S208: the intelligent analysis module analyzes expressions or other reactions of the attendees.
After the display unit displays the pushed advertisement after receiving the pushed advertisement, the camera collects images in a viewing area of the display screen in real time and analyzes the images, for example, extracts facial expression information of a person concerned (i.e. a person who views the advertisement), or counts the viewing time of the person concerned to analyze the effect of the currently pushed advertisement. For example, if the detected expression is a positive expression such as smile, it indicates that the currently pushed advertisement is approved, that is, the currently pushed advertisement is an advertisement that is interested by the attendee, and then the same type of advertisement may be continuously played, and if the detected expression is a negative expression such as frown, it indicates that the current advertisement is not an advertisement that is interested by the attendee, and at this time, it is necessary to push other types of advertisements to the attendee.
Step S210: the display unit changes or continues to display the content.
And determining that the display unit changes or continues to display the content according to the analysis of the expression or other reactions of the attention person by the intelligent analysis module.
It should be noted that the information collected by the camera may be sent to a processor inside the display screen (e.g., an advertisement screen) for processing, and after the processing, the processor inside the display screen controls the display screen to perform targeted split-screen display. The information collected by the camera can also be sent to a server for processing, the server sends an advertisement playing mode to the display screen after the processing, the display screen plays corresponding advertisements according to the playing mode, and the display screen is connected to the server in a wireless or wired mode.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
According to another aspect of the embodiments of the present application, an advertisement push device is provided, where the advertisement push device may be configured to execute the advertisement push method of the embodiments of the present application, and the advertisement push method of the embodiments of the present application may also be executed by the advertisement push device of the embodiments of the present application.
It should be noted that, in the embodiment of the present application, the pushed advertisement is displayed through the display screen, and the display screen includes a plurality of display areas, and the plurality of display areas are respectively used for displaying different advertisements.
Fig. 3 is a schematic view of an advertisement push apparatus according to a first embodiment of the present application, as shown in fig. 3, the apparatus including: the device comprises an acquisition unit 10, a determination unit 20, a classification unit 30 and a first pushing unit 40.
The display device comprises an acquisition unit 10 for acquiring an image of a viewing area of a display screen, wherein the viewing area is an area for viewing the display screen.
The viewing area in the embodiment of the application is an area for viewing the display screen, that is, an area where content displayed on the display screen can be viewed, for example, a preset area in front of the display screen.
A determination unit 20 for determining a display area to which a person in the viewing area focuses on from the image.
After the image of the viewing area of the display screen is acquired, the image is analyzed, for example, the image is subjected to target recognition to detect whether the image is a person or not, how many persons exist, and the like. Specifically, a face recognition technique may be used to detect whether a person is present in the image (i.e., whether a person is present in the viewing area of the display screen), and when the presence of a person is detected in the image (i.e., a person is present in the viewing area of the display screen), the display area concerned by the person in the viewing area is further detected, for example, the display area concerned by the person in the viewing area is determined by the face angle of the person in the viewing area.
Preferably, the determination unit 20 includes: an extraction module for extracting eye information of a person from an image; and a determination module for determining a display area in the viewing area to which the person is interested according to the eye information.
The embodiment of the application can determine the display area concerned by people in the watching area by extracting the eye information of people, such as eyeball information, from the image and determining the display area concerned by people in the watching area according to the eye information, in particular, the direction and the area watched by the eyes of people can be determined according to the retina tracking technology.
A classification unit 30 for classifying the persons in the viewing area according to the display area to which the persons in the viewing area pay attention.
Optionally, the classification unit 30 includes: the first classification module is used for classifying people in the same focused display area in the watching area into the same category; and a second classification module for classifying people having different display regions of interest within the viewing region into different categories.
And the first pushing unit 40 is used for pushing the advertisement to the display area corresponding to the classified category according to the characteristic information of the people in the same category in the classified category.
In the embodiment of the application, the image of the watching area of the display screen is collected through the collecting unit 10, wherein the watching area is an area for watching the display screen; the determination unit 20 determines a display area to which a person in the viewing area focuses on from the image; the classification unit 30 classifies persons within the viewing area according to display areas to which the persons within the viewing area pay attention; and the first pushing unit 40 pushes the advertisement to the display area corresponding to the category according to the feature information of the person in the same category in the classified category. According to the advertisement push method and the advertisement push device, the people in the watching area are classified according to the concerned display areas, targeted advertisement push is carried out on the display areas corresponding to the people in the same category according to the characteristic information of the people in the same category, the problem that targeted advertisement push cannot be carried out under the condition that different advertisements are displayed in a split screen mode is solved, and the effect that the advertisements can be pushed in a targeted mode under the condition that different advertisements are displayed in a split screen mode is achieved.
Preferably, the classified categories include a first category, and the first pushing unit 40 includes: the acquisition module is used for acquiring the advertisements displayed in the display areas corresponding to the first category; and the pushing module is used for pushing the advertisement to the display area corresponding to the first category according to the advertisement displayed in the display area corresponding to the first category and the characteristic information of the person in the first category.
Preferably, the classified categories include a first category, the apparatus further comprising: the detection unit is used for detecting the reaction of the people of the first category to the advertisements displayed in the display area corresponding to the first category; and a second pushing unit for re-pushing the advertisement according to the reaction of the first category of people to the pushed advertisement.
Preferably, the apparatus further comprises: an acquisition unit configured to acquire an address of a mobile device of a first object, wherein the first object is a person in a viewing area; and a third pushing unit for pushing the advertisement to the mobile device of the first object according to the address of the mobile device of the first object.
Fig. 4 is a schematic diagram of an advertisement push device according to a second embodiment of the present application. As shown in fig. 4, the apparatus includes: the device comprises a first camera 1, a first intelligent analysis module 2, a data interaction module 3, a display processing module 6 and a display screen 7.
The first camera 1 and the first intelligent analysis module 2 are connected through an RJ12 connector, and the first intelligent analysis module 2 is connected to the data interaction module 3 through an RJ45 connector. The data interaction module 3 is connected to the display processing module 6 through an RJ45 connector, and the display processing module 6 is connected to the display screen 7 through a Low-Voltage Differential Signaling (LVDS) interface or a V-By-One digital display interface.
The embodiment of the application can set the first camera 1 on the display screen 7, the first camera 1 collects images in the watching area of the display screen 7, the collected images are sent to the first intelligent analysis module 2, the first intelligent analysis module 2 analyzes the images, for example, target recognition and target analysis are performed, wherein the target recognition can identify whether or not people exist in the images and how many people exist in the images, and the target analysis can analyze characteristic information of the target in the images, such as age, sex, consumption level, concerned display area and the like.
Specifically, after the person in the image is identified, the first intelligent analysis module 2 further analyzes the display area concerned by the person in the viewing area according to the image, for example, determines the display area concerned by the person in the image (i.e., the display area concerned by the person in the viewing area) by using a retina tracking technology, classifies the person in the viewing area according to the display area concerned by the person in the viewing area, determines the advertisement to be pushed to the display area corresponding to the category according to the feature information of the person in the same category in the classified category, and sends the pushed advertisement to the display screen 7 for display and play through the data interaction module 3 and the display processing module 6.
Optionally, the advertisement pushing device of the embodiment of the present application may further include a second camera 4 and a second intelligent analysis module 5, where the second camera 4 and the second intelligent analysis module 5 are connected through an RJ12 connector, and the second intelligent analysis module 5 is connected to the data interaction module 3 through an RJ45 connector. The image in the viewing area of the display screen 7 can be collected through the second camera 4, and the image in the viewing area of the display screen 7 can also be collected through the second camera 4.
It should be noted that the information collected by the camera may be sent to a processor inside the display screen (i.e., the advertisement screen) for processing, and after the processing, the processor of the display screen controls the display screen to perform targeted split-screen display. The information collected by the camera can also be sent to a server for processing, the server sends an advertisement playing mode to a display screen after the processing, and the display screen plays corresponding advertisements according to the playing mode, wherein the display screen is connected to the server in a wireless or wired mode, as shown in fig. 4, the server 9 is connected to the display screen 7 through a switch 8.
The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units may be a logical division, and in actual implementation, there may be another division, for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic or optical disk, and other various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.
Claims (12)
1. An advertisement push method, wherein a pushed advertisement is displayed through a display screen, the display screen includes a plurality of display areas, and the plurality of display areas are respectively used for displaying different advertisements, the method comprising:
acquiring an image of a viewing area of the display screen, wherein the viewing area is an area for viewing the display screen;
determining a display area concerned by a person in the viewing area according to the image;
classifying the people in the viewing area according to a display area concerned by the people in the viewing area; and
and pushing the advertisement to the display area corresponding to the classification according to the characteristic information of the people in the same classification in the classified classification.
2. The method of claim 1, wherein determining a display area of interest to a person within the viewing area from the image comprises:
extracting eye information of a person from the image; and
and determining a display area concerned by the person in the watching area according to the eye information.
3. The method of claim 1, wherein the classified categories include a first category, pushing an advertisement to a display area corresponding to the category according to the feature information of the same category of people in the classified categories includes pushing an advertisement to a display area corresponding to the first category according to the feature information of the first category of people, and pushing an advertisement to a display area corresponding to the first category according to the feature information of the first category of people includes:
acquiring advertisements displayed in a display area corresponding to the first category; and
and pushing the advertisement to the display area corresponding to the first category according to the advertisement displayed in the display area corresponding to the first category and the characteristic information of the person in the first category.
4. The method of claim 1, wherein the classified categories include a first category, and after the advertisement is pushed to the display area corresponding to the category according to the feature information of the people in the same category in the classified categories, the method further comprises:
detecting a reaction of the person in the first category to an advertisement displayed in a display area corresponding to the first category; and
re-pushing the advertisement according to the reaction of the people of the first category to the pushed advertisement.
5. The method of claim 1, further comprising:
acquiring an address of a mobile device of a first object, wherein the first object is a person in the viewing area; and
and pushing the advertisement to the mobile device of the first object according to the address of the mobile device of the first object.
6. The method of claim 5, wherein pushing information to the mobile device of the first object based on the address of the mobile device of the first object comprises: and pushing information to the mobile equipment of the first object according to the characteristic information of the first object and the address of the mobile equipment of the first object.
7. The method of claim 1, wherein the feature information comprises at least one of: age, gender, consumption level, wearing information.
8. An advertisement push apparatus, characterized in that, the pushed advertisement is displayed through a display screen, the display screen includes a plurality of display areas, the plurality of display areas are respectively used for displaying different advertisements, the apparatus includes:
the device comprises a collecting unit, a display unit and a control unit, wherein the collecting unit is used for collecting images of a watching area of the display screen, and the watching area is used for watching the display screen;
a determination unit configured to determine a display area to which a person in the viewing area focuses on from the image;
a classification unit configured to classify the person in the viewing area according to a display area to which the person in the viewing area pays attention; and
and the first pushing unit is used for pushing the advertisement to the display area corresponding to the classification according to the characteristic information of the people in the same classification in the classified classification.
9. The apparatus of claim 8, wherein the determining unit comprises:
an extraction module for extracting eye information of a person from the image; and
and the determining module is used for determining a display area concerned by people in the watching area according to the eye information.
10. The apparatus of claim 8, wherein the classified category comprises a first category, and wherein the first pushing unit comprises:
the acquisition module is used for acquiring the advertisements displayed in the display areas corresponding to the first category; and
and the pushing module is used for pushing the advertisement to the display area corresponding to the first category according to the advertisement displayed in the display area corresponding to the first category and the characteristic information of the person in the first category.
11. The apparatus of claim 8, wherein the classified categories comprise a first category, the apparatus further comprising:
the detection unit is used for detecting the reaction of the people in the first category to the advertisements displayed in the display area corresponding to the first category; and
and the second pushing unit is used for pushing the advertisement again according to the reaction of the people of the first category to the pushed advertisement.
12. The apparatus of claim 8, further comprising:
an obtaining unit, configured to obtain an address of a mobile device of a first object, where the first object is a person in the viewing area; and
and the third pushing unit is used for pushing the advertisement to the mobile equipment of the first object according to the address of the mobile equipment of the first object.
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| CN201510617994.6A CN106557937B (en) | 2015-09-24 | 2015-09-24 | Advertisement pushing method and device |
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| CN201510617994.6A CN106557937B (en) | 2015-09-24 | 2015-09-24 | Advertisement pushing method and device |
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