CN108320178A - A kind of advertisement sending method and device based on recognition of face - Google Patents
A kind of advertisement sending method and device based on recognition of face Download PDFInfo
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- CN108320178A CN108320178A CN201810013622.6A CN201810013622A CN108320178A CN 108320178 A CN108320178 A CN 108320178A CN 201810013622 A CN201810013622 A CN 201810013622A CN 108320178 A CN108320178 A CN 108320178A
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- Prior art keywords
- customer
- promotional literature
- women
- advertisement
- advertisement pushing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/161—Detection; Localisation; Normalisation
- G06V40/166—Detection; Localisation; Normalisation using acquisition arrangements
Abstract
The invention discloses a kind of advertisement sending method and device based on recognition of face.The method includes：Image sequence is obtained including carrying out Image Acquisition within a preset period of time；Face character is carried out to each image in described image sequence according to face character recognizer and identifies to obtain customer's statistical information in the preset time period；Inquiry and the associated promotional literature of customer's statistical information and advertisement pushing strategy；The promotional literature is pushed and shown according to the advertisement pushing strategy.Implement the present invention, the precision of advertisement pushing can be improved.
Description
Technical field
The present invention relates to information push field more particularly to a kind of advertisement sending methods and device based on recognition of face.
Background technology
With the development of science and technology, also there is miscellaneous advertisement putting mode in advertising media's industry, such as：In public transport
Setting plays the terminal of advertisement in vehicle, Waiting Lounge, building elevator or market, but along with increasing advertising information, advertisement
Putting person pay close attention to the problem of be：How customer can receive effect that how many and advertisement is launched.Current advertisement pushing side
Method is played out on advertisement terminal repeatedly according to pre-stored promotional literature, and the method for pushing of this advertisement plays wide
Announcement is relatively fixed, and the dispensing effect of advertisement is not notable, therefore is badly in need of the high advertisement sending method of precision.
Invention content
Technical problem to be solved of the embodiment of the present invention is, provides a kind of advertisement sending method based on recognition of face
And device, the customer's statistical information advertisement obtained based on face character recognizer is realized, the essence of advertisement pushing is improved
Accuracy.
In a first aspect, this application provides a kind of advertisement sending methods based on recognition of face, including：Advertisement pushing device
Image Acquisition is carried out within a preset period of time obtains image sequence；According to face character recognizer to each scheming in image sequence
Identify to obtain customer's statistical information in preset time period as carrying out face character；Inquiry and the associated advertisement of customer's statistical information
File and advertisement pushing strategy；Promotional literature is pushed and shown according to advertisement pushing strategy.
Wherein, preset time period is pre-set time interval, such as 0 point to 24 points of time interval；Image sequence
Including multiple images, customer's statistical information indicates the relevant information of the attribute of customer, such as：Age, gender are related to number
Information；Promotional literature is the file for carrying ad content, including but not limited to video, audio, picture or multimedia file；Advertisement
Push strategy indicates the mode that promotional literature is shown, such as：The information such as duration, broadcasting frequency, display location.
Implement the embodiment of the present invention, advertisement pushing device is determined based on face character recognizer in preset time period
Customer's statistical information determines the content and advertisement pushing strategy of advertisement to be pushed according to customer's statistical information, can realize in this way
The accurate delivery of advertisement, improves the effect of advertisement pushing.
In a kind of possible design, customer's statistical information includes the volume of the flow of passengers, age level distributed intelligence, Sex distribution letter
It is one or more in breath, resident duration distributed intelligence, visiting number distributed intelligence.
In a kind of possible design, further include：Statistical graph is generated according to customer's statistical information；It is pushed to control terminal
Statistical graph.
In a kind of possible design, male customers number and the ratio value of women customer number are more than in specified region
In the case of first threshold, the promotional literature is associated with male customers；Or
It is described wide in the case that male customers number and the ratio value of women customer number are less than second threshold in specified region
File is accused to be associated with customer women；Or
In specified region the ratio value of male customers number and women customer number be less than or equal to first threshold and be more than or
In the case of second threshold, promotional literature includes the first promotional literature and the second promotional literature, first promotional literature
It is associated with male customers, second promotional literature is associated with customer women, and the advertisement pushing strategy includes described first wide
Accuse the location information of file and second promotional literature on a user interface.
In a kind of possible design, inquiry and the associated promotional literature of customer's statistical information and advertisement pushing strategy.
The application second aspect provides a kind of advertisement pushing device based on recognition of face, including：
Collecting unit carries out Image Acquisition and obtains image sequence within a preset period of time；
Statistic unit, for carrying out face character identification to each image in described image sequence according to face character recognizer
Obtain customer's statistical information in the preset time period；
Query unit, for inquiring and the associated promotional literature of customer's statistical information and advertisement pushing strategy；
Push unit, for pushing and showing the promotional literature according to the advertisement pushing strategy.
In a kind of possible design, customer's statistical information includes：The volume of the flow of passengers, age level distributed intelligence, gender point
It is one or more in cloth information, resident duration distributed intelligence, visiting number distributed intelligence.
In a kind of possible design, advertisement pushing device further includes：
Generation unit, for generating statistical graph according to customer's statistical information；
The push unit is additionally operable to push the statistical graph to terminal device.
In a kind of possible design,
It is described wide in the case that male customers number and the ratio value of women customer number are more than first threshold in specified region
File is accused to be associated with male customers；Or
It is described wide in the case that male customers number and the ratio value of women customer number are less than second threshold in specified region
File is accused to be associated with customer women；Or
In specified region the ratio value of male customers number and women customer number be less than or equal to first threshold and be more than or
In the case of equal to second threshold, the promotional literature includes the first promotional literature and the second promotional literature, first advertisement
File is associated with male customers, and second promotional literature is related with customer women, and the advertisement pushing strategy includes described
The location information of one promotional literature and second promotional literature on a user interface.
In a kind of possible design, the query unit is specifically used for：
Inquiry and the associated promotional literature of customer's statistical information and the specified region and advertisement pushing strategy.
Based on same inventive concept, the principle and advantageous effect that are solved the problems, such as due to the device may refer to the above method
Embodiment and caused advantageous effect, therefore the implementation of the device may refer to the implementation of method, repeat place no longer
It repeats.
Description of the drawings
Technical solution in order to illustrate the embodiments of the present invention more clearly or in background technology below will be implemented the present invention
Attached drawing illustrates needed in example or background technology.
Fig. 1 is a kind of structural schematic diagram of advertisement push system based on recognition of face provided in an embodiment of the present invention；
Fig. 2 is a kind of flow diagram of advertisement sending method based on recognition of face provided in an embodiment of the present invention；
Fig. 3 a are the statistical graphs of the volume of the flow of passengers in a kind of preset time period provided in an embodiment of the present invention；
Fig. 3 b are the statistical graphs that duration is resident in a kind of preset time period provided in an embodiment of the present invention；
A kind of Fig. 3 c statistical graphs of the interior visiting number of preset time period provided in an embodiment of the present invention；
Fig. 3 d are the statistical graphs of Sex distribution and age distribution in a kind of preset time period provided in an embodiment of the present invention；
Fig. 3 e are the statistical graphs of the variation tendency of the volume of the flow of passengers and gender in a kind of preset time period provided in an embodiment of the present invention；
Fig. 4 a are a kind of schematic diagrames of user interface provided in an embodiment of the present invention；
Fig. 4 b are a kind of schematic diagrames of user interface provided in an embodiment of the present invention；
Fig. 4 c are a kind of schematic diagrames of user interface provided in an embodiment of the present invention；
Fig. 5 is a kind of structural schematic diagram of advertisement pushing device based on recognition of face provided in an embodiment of the present invention；
Fig. 6 is a kind of another structural schematic diagram of advertisement pushing device based on recognition of face provided in an embodiment of the present invention.
Specific implementation mode
The embodiment of the present invention is described with reference to the attached drawing in the embodiment of the present invention.
It is a kind of structural representation of the advertisement push system based on recognition of face provided in an embodiment of the present invention referring to Fig. 1
Figure, in embodiments of the present invention, the advertisement push system includes server, control terminal and multiple advertisement pushing devices；Its
In, server is for storing advertisement pushing strategy and promotional literature, and control terminal is used to configure advertisement pushing file and advertisement pushes away
Strategy is sent, advertisement pushing device is for pushing and showing advertisement.It can lead between server, control terminal and advertisement pushing terminal
It crosses wireless mode or wired mode is communicated.
Wherein, multiple advertisement pushing devices in the present embodiment can be arranged launches region in different advertisements, such as：It waits
The machine Room, market, square or Waiting Lounge etc., region is launched in different advertisements can be arranged one or more advertisement pushing devices, service
Region is launched according to different advertisements in device and is previously stored with different promotional literatures.
The advertisement pushing device of the application includes at least one camera and display screen, and camera is for acquiring specified region
Interior image, display screen are used for display function.
Control terminal in the application can be the handheld device with wireless communication function, mobile unit, wearable set
Standby, computing device or the other processing equipments etc. for being connected to radio modem.Terminal device can be in different networks
It is called different titles, such as：It is user equipment, access terminal, subscriber unit, subscriber station, movement station, mobile station, remote station, remote
Journey terminal, mobile device, user terminal, terminal, wireless telecom equipment, user agent or user apparatus, cellular phone, wireless electricity
Words, session initiation protocol（Session Initiation Protocol, SIP）Phone, wireless local loop（Wireless
Local Loop, WLL）It stands, personal digital assistant（Personal Digital Assistant, PDA）, 5G networks or not
Carry out the terminal device etc. in evolvement network.
Fig. 3 is referred to, Fig. 3 is a kind of flow of advertisement sending method based on recognition of face provided in an embodiment of the present invention
Schematic diagram, this method include but not limited to following steps：
S101, progress Image Acquisition obtains image sequence within a preset period of time.
Wherein, image sequence includes multiple images, and advertisement pushing device is by camera periodically in preset time period
Interior acquisition image generates image sequence.Preset time period is time interval that is pre-stored or being pre-configured, such as：Preset time period is
0:00~24:00 time interval, then advertisement pushing device is adopted using 10s as interval in the time interval by camera
Collect multiple images and generates image sequence.
S102. face character recognizer carries out recognition of face to each image in image sequence and obtains preset time
Customer's statistical information in section.
Wherein, face character recognizer is the association attributes using Computer Vision Recognition face, face character identification
Algorithm includes but not limited to age recognizer, gender algorithm, ethnic recognizer and Expression Recognition algorithm, wherein gender is known
Other algorithm includes the gender recognizer of feature based face, the gender recognizer based on Fisher criterion and is based on adaboost
Face gender sorting algorithm of+SVM etc.；Face race's recognizer includes the face race identification based on Adaboost and SVM
Algorithm；Age recognizer includes merging the face age algorithm for estimating of LBP and HOG features；Expression Recognition algorithm includes fusion
The facial expression recognition algorithm of LBP and local rarefaction representation.Advertisement pushing device according to face recognition algorithms to image sequence into
Row analysis obtains customer's statistical information, and customer's statistical information indicates the statistical information of association attributes.
Optionally, customer's statistical information includes：The volume of the flow of passengers, age level distributed intelligence, Sex distribution information, it is resident when
It is one or more in long distributed intelligence, visiting number distributed intelligence.
Wherein, the volume of the flow of passengers indicates the quantity of customer in preset time period, if in same customer's preset time period repeatedly
Occur, the volume of the flow of passengers is only remembered 1 time；Age level distributed intelligence indicates the ratio of the customer of all age group occurred in preset time period
Information；Such as：The ratio value of the customer of 0 ~ 18 year old, 31 ~ 40 years old, 41 ~ 50 years old and 51 years old or more four age bracket.Sex distribution
Information indicates the percent information of the male customers and customer women that occur in preset time period.Number of visiting indicates preset time period
The percent information of interior customer's visiting number, such as：Visit primary customer number, visiting twice to three times customer number and arrive
Visit the percent information between the customer number above three times.When resident duration distributed intelligence indicates that customer is resident in preset time period
Long percent information, such as：A length of 1 minute customer number below when resident, it is resident when it is 1 point a length of in 5 minutes customers
Number and it is resident when a length of 5 minutes or more customer numbers between ratio value.
It should be noted that above parameter value is by way of example only, not to the restriction of the embodiment of the present invention.
Optionally, the variation that advertisement pushing device can also count between customer's statistical information between two periods becomes
Gesture.
In a kind of possible embodiment, the advertisement pushing device based on recognition of face can also be counted according to customer to be believed
Breath generates statistical graph, and statistical graph is pushed in control terminal and is shown, so that backstage manager intuitively inquires
The statistical information of customer.
Such as：Referring to statistical graph shown in Fig. 3 a to 3e.
S103, inquiry and the associated promotional literature of customer's statistical information and advertisement pushing strategy.
Wherein, server or advertisement pushing device are locally previously stored with promotional literature and advertisement pushing strategy, Yi Jibiao
Show the incidence relation between customer's statistical information, promotional literature and advertisement pushing strategy.Promotional literature is carrying ad content
File, including but not limited to video file, audio file, picture file or multimedia file etc..Advertisement pushing strategy be with
The mode of promotional literature is shown on the interface of family, such as：The information such as display location, playing duration, broadcasting time.
In a kind of possible embodiment, the ratio value of male customers number and women customer number in specified region
In the case of more than first threshold, the promotional literature is associated with male customers；Or
It is described wide in the case that male customers number and the ratio value of women customer number are less than second threshold in specified region
File is accused to be associated with customer women；Or
In specified region the ratio value of male customers number and women customer number be less than or equal to first threshold and be more than or
In the case of second threshold, promotional literature includes the first promotional literature and the second promotional literature, first promotional literature
It is associated with male customers, second promotional literature is associated with customer women, and the advertisement pushing strategy includes described first wide
Accuse the location information of file and second promotional literature on a user interface.
Wherein, region is specified to indicate that region is launched in advertisement, such as：Male customers number and women customer number in market
Ratio value be more than 4 in the case of, promotional literature be male's wear advertisements；Male customers number and customer women people in market
In the case that several ratio values is less than 0.25, promotional literature is women wear advertisements；Male customers number and women in market
For the ratio value of customer number when between 0.25 ~ 4, promotional literature is male's wear advertisements and women wear advertisements, advertisement pushing
Strategy includes the display location of male's wear advertisements and women wear advertisements on a user interface.
Optionally, promotional literature is also with specified region, i.e. advertisement dispensing region is related, and different advertisements is launched region and corresponded to
Different promotional literatures.
Fig. 4 a are participated in, are the user interface schematic diagram of advertisement pushing device, user interface includes：
Caption display area：It shows the word pre-entered, can adjust word size, color, background colour, speed etc..
Time of Day display area：The attributes such as display format and color, the size of Time of Day can be set.
Picture display area：Different image contents can be played according to demand, and picture can be set and roll reproduction time and cut
Animation effect is changed, manual palpation can horizontally slip.
Video display area：The video pre-set is played, client can freely add, adjust playing sequence.
Real-time photography display area：The shooting picture of real-time display camera, someone by when identify gender, the property of the people
Not, number, the data can be hidden, while the camera picture also may be selected to hide.
It is a kind of user interface schematic diagram of advertisement pushing device provided in an embodiment of the present invention referring to Fig. 4 b and Fig. 4 c.
Fig. 4 b are the user interface that the gender that advertisement pushing device recognizes customer is male, picture display area at this time
The picture of male can then be played, user can horizontally slip and leaf through, simultaneity factor can play cuing voice, such as " distinguished Mr. you
Good, welcome " etc., client can voluntarily add audio file and modify suggestion voice.
Fig. 4 c are that advertisement pushing device identifies that the gender of customer is the user interface of women, picture display area at this time
The picture of women can then be played, user can horizontally slip and leaf through, simultaneity factor can play cuing voice, such as " distinguished Ms you
Good, welcome " etc., client can voluntarily add audio file and modify suggestion voice.
S104. the push of advertisement pushing strategy and display promotional literature.
Wherein, advertisement pushing device pushes away on a display screen according to the S103 advertisement pushing strategies inquired and promotional literature
Send and show promotional literature.
Implement the embodiment of the present invention, advertisement pushing device is determined based on face character recognizer in preset time period
Customer's statistical information determines the content and advertisement pushing strategy of advertisement to be pushed according to customer's statistical information, can realize in this way
The accurate delivery of advertisement, improves the effect of advertisement pushing.
The above-mentioned method for illustrating the embodiment of the present invention, is provided below the device of the embodiment of the present invention.
Fig. 5 is referred to, Fig. 5 is a kind of structural schematic diagram of advertisement pushing device provided in an embodiment of the present invention, the advertisement
Pusher 5 may include collecting unit 501, statistic unit 502, query unit 503 and push unit 504, wherein Ge Gedan
Member is described in detail as follows.
Collecting unit 501 carries out Image Acquisition and obtains image sequence within a preset period of time.
Statistic unit 502, for carrying out face to each image in described image sequence according to face character recognizer
Attribute Recognition obtains customer's statistical information in the preset time period.
Query unit 503, for inquiring and the associated promotional literature of customer's statistical information and advertisement pushing strategy.
Push unit 504, for pushing and showing the promotional literature according to the advertisement pushing strategy.
In a kind of possible embodiment, customer's statistical information includes：The volume of the flow of passengers, age level distributed intelligence, property
It is one or more in other distributed intelligence, resident duration distributed intelligence, visiting number distributed intelligence.
In a kind of possible embodiment, further include：
Generation unit, for generating statistical graph according to customer's statistical information；
The push unit is additionally operable to push the statistical graph to terminal device.
In a kind of possible embodiment,
It is described wide in the case that male customers number and the ratio value of women customer number are more than first threshold in specified region
File is accused to be associated with male customers；Or
It is described wide in the case that male customers number and the ratio value of women customer number are less than second threshold in specified region
File is accused to be associated with customer women；Or
In specified region the ratio value of male customers number and women customer number be less than or equal to first threshold and be more than or
In the case of equal to second threshold, the promotional literature includes the first promotional literature and the second promotional literature, first advertisement
File is associated with male customers, and second promotional literature is related with customer women, and the advertisement pushing strategy includes described
The location information of one promotional literature and second promotional literature on a user interface.
In a kind of possible embodiment, the query unit is specifically used for：
Inquiry and the associated promotional literature of customer's statistical information and the specified region and advertisement pushing strategy.
The embodiment of the present invention and the embodiment of the method for Fig. 2 are based on same design, and the technique effect brought is also identical, specifically
Process can be found in the description of the embodiment of the method for Fig. 2, and details are not described herein again.
The advertisement pushing device 5 may be the field programmable gate array for realizing correlation function to the present invention in fact
（Field-programmable gate array, FPGA）, special integrated chip, System on Chip/SoC（System on chip,
SoC）, central processing unit（Central processor unit, CPU）, network processing unit（Network processor, NP）,
Digital signal processing circuit, microcontroller（Micro controller unit, MCU）, programmable controller can also be used
（Programmable logic device, PLD）Or other integrated chips.
Fig. 4 is referred to, Fig. 4 is a kind of advertisement pushing device 6 based on recognition of face provided in an embodiment of the present invention, below
Abbreviation pusher 6, the pusher 6 include processor 601, memory 602, camera 603, display 604, the processing
Device 601, memory 602 and camera 603 and display 604 are connected with each other by bus.Wherein, the quantity of camera 603 can
To be one or more.
Memory 602 include but not limited to be random access memory（English：Random Access Memory, referred to as：
RAM）, read-only memory（English：Read-Only Memory, referred to as：ROM）, Erasable Programmable Read Only Memory EPROM（English：
Erasable Programmable Read Only Memory, referred to as：EPROM）Or portable read-only memory（English：
Compact Disc Read-Only Memory, referred to as：CD-ROM）, the memory 602 is for dependent instruction and data.
Processor 601 can be one or more central processing units（English：Central Processing Unit, letter
Claim：CPU）, in the case where processor 601 is a CPU, which can be monokaryon CPU, can also be multi-core CPU.
Processor 601 in the pusher 6 for reading the program code stored in the memory 602, execute with
Lower operation：
Instruction camera 603 carries out Image Acquisition and obtains image sequence within a preset period of time；
Face character is carried out according to face character recognizer to each image in described image sequence to identify to obtain described preset
Customer's statistical information in period；
Inquiry and the associated promotional literature of customer's statistical information and advertisement pushing strategy；
It is pushed according to the advertisement pushing strategy and shows the promotional literature in display 604.
In a kind of possible design, customer's statistical information includes：The volume of the flow of passengers, age level distributed intelligence, gender point
It is one or more in cloth information, resident duration distributed intelligence, visiting number distributed intelligence.
In a kind of possible design, processor 601 is additionally operable to：
Statistical graph is generated according to customer's statistical information；
Indicator -transmitter pushes the statistical graph to control terminal.
In a kind of possible design,
It is described wide in the case that male customers number and the ratio value of women customer number are more than first threshold in specified region
File is accused to be associated with male customers；Or
It is described wide in the case that male customers number and the ratio value of women customer number are less than second threshold in specified region
File is accused to be associated with customer women；Or
In specified region the ratio value of male customers number and women customer number be less than or equal to first threshold and be more than or
In the case of second threshold, promotional literature includes the first promotional literature and the second promotional literature, first promotional literature
It is associated with male customers, second promotional literature is associated with customer women, and the advertisement pushing strategy includes described first wide
Accuse the location information of file and second promotional literature on a user interface.
In a kind of possible design, processor 601 executes the inquiry and the associated advertisement of customer's statistical information
File and advertisement pushing strategy include：
Inquiry and the associated promotional literature of customer's statistical information and the specified region and advertisement pushing strategy.
The embodiment of the present invention and the embodiment of the method for Fig. 1 and 2 are based on same design, and the technique effect brought is also identical,
Detailed process can be found in the description of the embodiment of the method for Fig. 1 and 2, and details are not described herein again.
Those of ordinary skill in the art may realize that lists described in conjunction with the examples disclosed in the embodiments of the present disclosure
Member and algorithm steps can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
It is implemented in hardware or software, depends on the specific application and design constraint of technical solution.Professional technician
Each specific application can be used different methods to achieve the described function, but this realization is it is not considered that exceed
Scope of the present application.It is apparent to those skilled in the art that for convenience and simplicity of description, foregoing description
The specific work process of system, device and unit, can refer to corresponding processes in the foregoing method embodiment, no longer superfluous herein
It states.
In several embodiments provided herein, it should be understood that disclosed device and method can pass through others
Mode is realized.For example, the apparatus embodiments described above are merely exemplary, for example, the division of the unit, only
A kind of division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or
Person is desirably integrated into another system, or some features can be ignored or not executed.Another point, shown or discussed is mutual
Between coupling, direct-coupling or communication connection can be INDIRECT COUPLING or communication link by some interfaces, device or unit
It connects, can be electrical, machinery or other forms.The unit illustrated as separating component may or may not be
It is physically separated, the component shown as unit may or may not be physical unit, you can be located at a ground
Side, or may be distributed over multiple network units.Some or all of list therein can be selected according to the actual needs
Member achieves the purpose of the solution of this embodiment.In addition, each functional unit in each embodiment of the application can be integrated in one
Can also be that each unit physically exists alone in a processing unit, can also two or more units be integrated in one
In unit.
In the above-described embodiments, can come wholly or partly by software, hardware, firmware or its arbitrary combination real
It is existing.When implemented in software, it can entirely or partly realize in the form of a computer program product.The computer program
Product includes one or more computer instructions.When loading on computers and executing the computer program instructions, all or
It partly generates according to the flow or function described in the embodiment of the present invention.The computer can be all-purpose computer, special meter
Calculation machine, computer network or other programmable devices.The computer instruction can be stored in computer readable storage medium
In, or be transmitted by the computer readable storage medium.The computer instruction can be from a web-site, meter
Calculation machine, server or data center pass through wired（Such as coaxial cable, optical fiber, Digital Subscriber Line（DSL））Or it is wireless（Such as it is red
Outside, wirelessly, microwave etc.）Mode is transmitted to another web-site, computer, server or data center.The calculating
Machine readable storage medium storing program for executing can be that any usable medium that computer can access either includes one or more usable mediums
The data storage devices such as integrated server, data center.The usable medium can be magnetic medium, (for example, floppy disk, hard
Disk, tape), optical medium (for example, DVD) or semiconductor medium（Such as solid state disk Solid State Disk (SSD)）
Deng.
One of ordinary skill in the art will appreciate that realizing all or part of flow in above-described embodiment method, the flow
Relevant hardware can be instructed to complete by computer program, which can be stored in computer read/write memory medium, should
Program is when being executed, it may include such as the flow of above-mentioned each method embodiment.And storage medium above-mentioned includes：ROM is deposited at random
Store up the medium of the various program storage codes such as memory body RAM, magnetic disc or CD.
Claims (10)
1. a kind of advertisement sending method based on recognition of face, which is characterized in that including：
Image Acquisition is carried out within a preset period of time obtains image sequence；
Face character is carried out according to face character recognizer to each image in described image sequence to identify to obtain described preset
Customer's statistical information in period；
Inquiry and the associated promotional literature of customer's statistical information and advertisement pushing strategy；
The promotional literature is pushed and shown according to the advertisement pushing strategy.
2. method described in claim 1, which is characterized in that customer's statistical information includes：The volume of the flow of passengers, age level distribution letter
It is one or more in breath, Sex distribution information, resident duration distributed intelligence, visiting number distributed intelligence.
3. method as claimed in claim 1 or 2, which is characterized in that further include：
Statistical graph is generated according to customer's statistical information；
The statistical graph is pushed to control terminal.
4. the method described in claim 2, which is characterized in that
It is described wide in the case that male customers number and the ratio value of women customer number are more than first threshold in specified region
File is accused to be associated with male customers；Or
It is described wide in the case that male customers number and the ratio value of women customer number are less than second threshold in specified region
File is accused to be associated with customer women；Or
In specified region the ratio value of male customers number and women customer number be less than or equal to first threshold and be more than or
In the case of second threshold, promotional literature includes the first promotional literature and the second promotional literature, first promotional literature
It is associated with male customers, second promotional literature is associated with customer women, and the advertisement pushing strategy includes described first wide
Accuse the location information of file and second promotional literature on a user interface.
5. the method described in claim 4, which is characterized in that the inquiry and the associated promotional literature of customer's statistical information
Include with advertisement pushing strategy：
Inquiry and the associated promotional literature of customer's statistical information and the specified region and advertisement pushing strategy.
6. a kind of advertisement pushing device based on recognition of face, which is characterized in that including：
Collecting unit carries out Image Acquisition and obtains image sequence within a preset period of time；
Statistic unit, for carrying out face character identification to each image in described image sequence according to face character recognizer
Obtain customer's statistical information in the preset time period；
Query unit, for inquiring and the associated promotional literature of customer's statistical information and advertisement pushing strategy；
Push unit, for pushing and showing the promotional literature according to the advertisement pushing strategy.
7. the device described in claim 6, which is characterized in that customer's statistical information includes：The volume of the flow of passengers, age level distribution letter
It is one or more in breath, Sex distribution information, resident duration distributed intelligence, visiting number distributed intelligence.
8. the device described in claim 6 or 7, further includes：
Generation unit, for generating statistical graph according to customer's statistical information；
The push unit is additionally operable to push the statistical graph to terminal device.
9. the device described in claim 7, which is characterized in that
It is described wide in the case that male customers number and the ratio value of women customer number are more than first threshold in specified region
File is accused to be associated with male customers；Or
It is described wide in the case that male customers number and the ratio value of women customer number are less than second threshold in specified region
File is accused to be associated with customer women；Or
In specified region the ratio value of male customers number and women customer number be less than or equal to first threshold and be more than or
In the case of equal to second threshold, the promotional literature includes the first promotional literature and the second promotional literature, first advertisement
File is associated with male customers, and second promotional literature is related with customer women, and the advertisement pushing strategy includes described
The location information of one promotional literature and second promotional literature on a user interface.
10. the device described in claim 9, which is characterized in that the query unit is specifically used for：
Inquiry and the associated promotional literature of customer's statistical information and the specified region and advertisement pushing strategy.
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| CN109493135A (en) * | 2018-11-02 | 2019-03-19 | 广东阅云科技有限公司 | A kind of shops's customer data processing method and system based on recognition of face |
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| CN114255055A (en) * | 2020-09-10 | 2022-03-29 | 河北三川科技有限公司 | Advertisement putting method and system for advertisement player |
| CN113421130A (en) * | 2021-07-20 | 2021-09-21 | 重庆京东方智慧科技有限公司 | Advertisement pushing method and device, electronic equipment and readable storage medium |
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