CN107708100B - Advertisement playing method based on user position information - Google Patents
Advertisement playing method based on user position information Download PDFInfo
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- CN107708100B CN107708100B CN201711128441.XA CN201711128441A CN107708100B CN 107708100 B CN107708100 B CN 107708100B CN 201711128441 A CN201711128441 A CN 201711128441A CN 107708100 B CN107708100 B CN 107708100B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/178—Human faces, e.g. facial parts, sketches or expressions estimating age from face image; using age information for improving recognition
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Abstract
The invention discloses an advertisement playing method based on user position information, which comprises the following steps: step 1, collecting an image of a user entering a shooting area, and carrying out face recognition processing on the image to obtain user attribute information; step 2, calculating the distance between the user and the advertising player, and executing the step 3 when the distance between the user and the advertising player is smaller than a preset distance, otherwise, executing the step 2 again; and 3, calling the advertisements matched with the user attribute information, and playing the advertisements matched with the user attribute information through the advertisement player. Based on the judgment of the position information and the setting of the classified advertisements, the invention can play the advertisements meeting the requirements of the user for the user at proper time, thereby greatly improving the user experience and satisfaction.
Description
Technical Field
The invention relates to the technical field of advertisement putting methods, in particular to an advertisement playing method based on user position information.
Background
At present, advertisement content which is prefabricated in advance is often played by an advertisement player on the market, the advertisement content is generally transmitted to the advertisement player through a USB interface to be played, and in the playing process, videos or pictures are often played circularly in the advertisement player. Although the advertisement putting method is simple and easy to implement, the played advertisement is difficult to attract users, or the users leave when the content which the users are interested in is played, and finally the utilization rate of the advertisement machine is low and the advertisement is put in an invalid mode.
Therefore, how to reduce the resource waste in the advertisement putting process, improve the utilization rate of the advertisement player, and realize accurate advertisement putting becomes a key point for technical problems to be solved and research all the time by technical personnel in the field.
Disclosure of Invention
In order to solve the problems of resource waste, low utilization rate of an advertisement player and the like in the advertisement putting process in the prior art, the invention provides an advertisement playing method based on user position information innovatively, and simultaneously, the user position and the user attribute are taken into account, so that the advertisement content meeting the requirements of the user is provided for the user in the period that the user pays attention to the advertisement player, the problems of resource waste, low utilization rate of the advertisement player and the like in the existing advertisement putting process are solved, and the technical purpose of accurately putting advertisements is finally realized.
In order to achieve the technical purpose, the invention discloses an advertisement playing method based on user position information, which comprises the following steps:
step 1, collecting an image of a user entering a shooting area, and carrying out face recognition processing on the image to obtain user attribute information;
step 2, calculating the distance between the user and the advertising player, and executing the step 3 when the distance between the user and the advertising player is smaller than a preset distance, otherwise, executing the step 2 again;
and 3, calling the advertisements matched with the user attribute information, and playing the advertisements matched with the user attribute information through the advertisement player.
Based on the technical scheme, during the period that the user pays attention to the advertisement, the invention can play the content which the user is interested in to the maximum extent for the user through the advertisement player so as to solve a plurality of problems in the prior art.
Further, step 2 comprises the steps of,
step 21, performing Bluetooth broadcasting by using a must-be-sure Bluetooth broadcasting station deployed beside an advertising machine;
step 22, automatically detecting a Bluetooth broadcast signal through the mobile equipment carried by the user;
step 23, calculating the distance between the user and the advertising machine by using the mobile device.
Based on the improved technical scheme, the distance between the user and the advertising machine is calculated in a must-be-sure Bluetooth broadcasting mode, and the mode has the outstanding advantages of high response speed, simplicity, easiness, low cost and the like.
Further, step 3 comprises the steps of,
step 31, automatically calculating the moving speed of the user through the mobile equipment;
step 32, the mobile device uploads the moving speed information of the user and the distance information between the user and the advertising machine to a cloud server, the cloud server generates an advertising playing instruction based on the moving speed information and the distance information, and the advertising playing instruction comprises playing time information;
and step 33, the cloud service end issues the advertisement playing instruction to the advertisement player, and the advertisement player plays the advertisement within the playing time of the advertisement playing instruction.
Based on the improved technical scheme, the invention innovatively realizes the time for playing the advertisement for the user according to the distance between the user and the advertisement player and the moving speed of the user, and ensures that the user plays the advertisement information when reaching the optimal position.
Further, in step 1, the gender and the age range of the user are determined by using a preset face recognition method, and then the gender and the age range are used as user attribute information.
Further, the advertisement is classified in advance according to the tastes of users of different genders and different age ranges.
Further, in step 33, the advertisement player retrieves the advertisement from its internal memory according to the identified gender and age range of the user, and then plays the retrieved advertisement at the playing time in the advertisement playing instruction.
Further, in step 32, the cloud server determines user preferences according to historical entrance guard data of the user, and calls advertisements which are stored in the cloud server and matched with the user preferences;
in step 33, the cloud server pushes the advertisement to the advertisement player, and then plays the pushed advertisement at the playing time in the advertisement playing instruction.
Further, for the users registered through the mobile device, the historical entrance guard access data is uploaded to the cloud server through the mobile device.
Further, in step 1, the method further comprises the steps of recognizing the expression information of the user and using the expression information of the user as the attribute information of the user.
The invention has the beneficial effects that: the invention can play the advertisement meeting the user requirement for the user at a proper time based on the judgment of the position information and the setting of the classified advertisement, thereby greatly improving the user experience and satisfaction.
Drawings
Fig. 1 is a schematic flow chart of an advertisement playing method based on user location information according to the present invention.
Fig. 2 is a state diagram of an implementation of the advertisement playing method based on the user location information according to the present invention.
Detailed Description
The invention will be explained and explained in detail below with reference to the drawings.
As shown in fig. 1 and 2, the present invention discloses an advertisement playing method based on user location information, in order to meet the user's needs, the advertisement related in the present invention is classified in advance according to the user's tastes of different genders and different age ranges, so as to serve as a basis for dynamically playing different advertisement contents according to the interests of different people. For example, children aged 3-7 are more interested in animation and cartoon-like contents, so that the children are easier to accept the interested contents and generate resonance; popular science and basic knowledge, electronic games, etc. that are of greater interest to men and children aged 8-16; while for women aged 8-16, they may be more interested in painting, music, etc.; more concerned about health care goods and related advertisements for the elderly of 60 and above, etc.; the whole crowd is divided according to age groups, men and women, and classified, and the classification is made according to different preferences of different crowds; as shown in the following table:
| user classification | Advertisement classification |
| Boy of 3-7 years old | Cartoon, cartoon toy |
| Girl of 3-7 years old | Cartoon, cartoon toy |
| 8-16 years old boy | Science popularization and basic knowledge, electronic game |
| Girl of 8-16 years old | Painting and music |
| …… | …… |
| 60 and above old people | Health-care products |
The advertisement playing method comprises the following steps:
step 1, as shown in fig. 2, acquiring an image of a user entering a shooting area by a face recognition camera installed near a doorway, wherein the camera generates a h.265 video stream and inputs the video stream to a processing unit of an advertising machine, the image is subjected to face recognition processing by the processing unit of the advertising machine, and the processing unit extracts a frame of image for face recognition, so that user attribute information is obtained; in the embodiment, the gender and the age range of the user are judged by using a preset face recognition method, and then the gender and the age range are used as user attribute information; the invention can detect whether the user is male or female and the approximate age range, the embodiment determines male and female and age as the attributes of the user, and then according to the specific conditions of the attributes, the classified advertisements can be issued to the specific user according to the attributes identified by face recognition, the face recognition method can be reasonably selected from the conventional technical means, and the invention is not repeated. In addition, according to the teachings of the present invention, the user attribute information may further include other information of the user, for example, user expression information, and therefore, this step may further include a step of recognizing the user expression information and using the user expression information as the user attribute information.
Step 2, specifically comprising the following steps:
step 21, deploying an IBC (iBeacon) Bluetooth broadcasting station near the advertising machine, and performing Bluetooth broadcasting by using the IBC Bluetooth broadcasting station deployed beside the advertising machine;
step 22, when the registered personnel walk to the vicinity of the advertising machine from a distance when the Application (APP) of the mobile equipment is opened, automatically detecting Bluetooth broadcast signals through the mobile equipment carried by the user;
step 23, calculating the distance between the user and the advertisement machine by using the mobile device according to the bluetooth broadcast signal sent by the mobile device from the byken bluetooth broadcast station, which is detected by the mobile device, for example, judging the distance between the mobile device and the advertisement machine (i.e. the distance between the user and the advertisement machine) according to the strength of the detection signal, and executing step 3 when the distance between the user and the advertisement machine is smaller than the preset distance, otherwise, executing step 2 again; the preset distance can be reasonably set according to needs, for example, 3-4 meters.
Step 3, specifically comprising the following steps:
in step 31, the moving speed of the user is automatically calculated by the mobile device, and the specific calculation method may calculate the moving speed of the user based on the detected bluetooth broadcast signal, or may adopt other conventional calculation methods.
And 32, the mobile equipment uploads the moving speed information of the user and the distance information between the user and the advertising machine to a cloud service end, the mobile equipment simultaneously reports the information such as major ID and minor ID of the iBeacon broadcast packet received by the mobile equipment, the cloud service end judges the position of the user according to the received information, the cloud service end generates an advertisement playing instruction based on the moving speed information and the distance information, the advertisement playing instruction comprises playing time information, the playing time is calculated according to the moving speed information and the distance information, namely, the time is delayed on the basis of the current time, the delay time is the time when the user goes to the advertising machine, and therefore the advertisement prepared for the user is guaranteed to be played when the user pays attention to the advertising machine.
Step 33, the cloud service end issues an advertisement playing instruction to the advertisement player, and the advertisement player plays the advertisement within the playing time of the advertisement playing instruction, in this embodiment, the advertisement matched with the user attribute information is called, and the advertisement matched with the user attribute information is played through the advertisement player; specifically, the advertisement player retrieves the advertisement from its internal memory according to the identified gender and age range of the user, and then plays the retrieved advertisement at the playing time in the advertisement playing instruction.
Compared with the above method for calling the advertisement from the internal memory of the advertisement player, the invention also provides an alternative and preferred technical scheme: the cloud server issues the advertisement content; more specifically, in step 32, the cloud server determines the user preference according to the historical entrance guard access data (such as entrance guard data information of buildings or shops) of the user, and retrieves the advertisement stored in the cloud server and matched with the user preference; in step 33, the cloud service end pushes the advertisement to the advertisement player, and then plays the pushed advertisement at the playing time in the advertisement playing instruction. In specific implementation, for a user registered through a mobile device, historical entrance guard access data is uploaded to a cloud server through the mobile device, and the user can be registered through a mobile phone number of the user when the user registers on a mobile device (such as a smart phone) application.
In the description herein, references to the description of the term "the present embodiment," "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., mean that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present invention. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
In the present invention, unless otherwise expressly stated or limited, the terms "mounted," "connected," "secured," and the like are to be construed broadly and can, for example, be fixedly connected, detachably connected, or integrally formed; can be mechanically or electrically connected; they may be directly connected or indirectly connected through intervening media, or they may be connected internally or in any other suitable relationship, unless expressly stated otherwise. The specific meanings of the above terms in the present invention can be understood by those skilled in the art according to specific situations.
The invention is not limited to the above preferred embodiments, but includes all modifications, equivalents, and simplifications that may be made by those skilled in the art without departing from the spirit of the invention.
Claims (8)
1. An advertisement playing method based on user position information is characterized in that: the advertisement playing method comprises the following steps:
step 1, collecting an image of a user entering a shooting area, and carrying out face recognition processing on the image to obtain user attribute information;
step 2, calculating the distance between the user and the advertising player, and executing the step 3 when the distance between the user and the advertising player is smaller than a preset distance, otherwise, executing the step 2 again;
step 3, calling the advertisement matched with the user attribute information, and playing the advertisement matched with the user attribute information through the advertisement player;
wherein: the step 3 comprises the following steps of,
step 31, automatically calculating the moving speed of the user through the mobile equipment;
step 32, the mobile device uploads the moving speed information of the user and the distance information between the user and the advertising machine to a cloud service end, the mobile device simultaneously reports the major ID and minor ID information of the iBeacon broadcast packet received by the mobile device, the cloud service end judges the position of the user according to the received information, the cloud service end generates an advertisement playing instruction based on the moving speed information and the distance information, the advertisement playing instruction comprises playing time information, the playing time is calculated according to the moving speed information and the distance information, the time delay is carried out on the basis of the current time, and the time delay duration is the time when the user moves to the front of the advertising machine;
and step 33, the cloud service end issues the advertisement playing instruction to the advertisement player, and the advertisement player plays the advertisement within the playing time of the advertisement playing instruction.
2. The advertisement playing method based on the user location information as claimed in claim 1, wherein: the step 2 comprises the following steps of,
step 21, performing Bluetooth broadcasting by using a must-be-sure Bluetooth broadcasting station deployed beside an advertising machine;
step 22, automatically detecting a Bluetooth broadcast signal through the mobile equipment carried by the user;
step 23, calculating the distance between the user and the advertising machine by using the mobile device.
3. The advertisement broadcasting method based on the user location information as claimed in claim 2, wherein: in step 1, the gender and the age range of a user are judged by a preset face recognition method, and then the gender and the age range are used as user attribute information.
4. The advertisement playing method based on the user location information as claimed in claim 3, wherein: the advertisement is classified in advance according to the hobbies of users with different genders and different age ranges.
5. The advertisement playing method based on the user location information as claimed in claim 4, wherein:
in step 33, the advertisement player retrieves the advertisement from its internal memory according to the identified gender and age range of the user, and then plays the retrieved advertisement at the playing time in the advertisement playing instruction.
6. The advertisement playing method based on the user location information as claimed in claim 4, wherein:
in step 32, the cloud server judges user preferences according to historical entrance guard access data of the user, and calls advertisements which are stored in the cloud server and matched with the user preferences;
in step 33, the cloud server pushes the advertisement to the advertisement player, and then plays the pushed advertisement at the playing time in the advertisement playing instruction.
7. The advertisement playing method based on the user location information as claimed in claim 6, wherein: and for the users registered through the mobile equipment, uploading the historical entrance guard access data to the cloud server by utilizing the mobile equipment.
8. The advertisement playing method based on the user location information as claimed in claim 3, wherein: in step 1, the method further comprises the steps of identifying the expression information of the user and using the expression information of the user as the attribute information of the user.
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| CN109003135B (en) * | 2018-07-20 | 2022-03-25 | 齐怡 | Intelligent advertisement matching pushing system and method based on face recognition |
| CN109003134B (en) * | 2018-07-20 | 2022-02-22 | 齐怡 | Intelligent advertisement delivery system and method based on face recognition |
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| CN110413096B (en) * | 2019-08-02 | 2021-12-14 | 深圳市米优文化网络有限公司 | Advertisement intelligent display system based on big data |
| CN110634035B (en) * | 2019-09-27 | 2023-09-05 | 广州南翼信息科技有限公司 | Face recognition popup advertisement system |
| CN111626254B (en) * | 2020-06-02 | 2024-04-16 | 上海商汤智能科技有限公司 | Method and device for triggering display animation |
| CN113095880B (en) * | 2021-04-16 | 2024-03-19 | 盈乾家智能科技(武汉)有限公司 | Elevator advertisement playing method, system, electronic equipment and computer storage medium |
| CN114428556B (en) * | 2022-04-07 | 2022-06-24 | 深圳市赢向量科技有限公司 | Image advertisement interaction control method and system |
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