CN110570230A - advertisement positioning and delivering system based on cloud information management and working method thereof - Google Patents
advertisement positioning and delivering system based on cloud information management and working method thereof Download PDFInfo
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- CN110570230A CN110570230A CN201910709650.6A CN201910709650A CN110570230A CN 110570230 A CN110570230 A CN 110570230A CN 201910709650 A CN201910709650 A CN 201910709650A CN 110570230 A CN110570230 A CN 110570230A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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Abstract
The invention relates to an advertisement positioning and delivering system based on cloud information management and a working method thereof, wherein the advertisement positioning and delivering system comprises the following steps: the cloud processor further comprises: a user client and a delivery client; the user client comprises a first communication module and a positioning module; the releasing client comprises a second communication module, a multi-end releasing module and a playing module; the cloud processor comprises a third communication module and an information management module; the first communication module, the second communication module and the third communication module are wirelessly connected with each other and communicate with each other; the positioning module of the user client is used for acquiring the real-time positioning of the user client and outputting the real-time positioning of the user client to the first communication module; the first communication module is used for outputting the received information to a specified third communication module; the information management module acquires an active area of the user client according to real-time positioning, acquires a release client in the active area, and outputs a release signal to the release client in the active area.
Description
Technical Field
The invention relates to the field of advertisement putting, in particular to an advertisement positioning and putting system based on cloud information management and a working method thereof.
Background
at present, the whole world enters into the digital development crazy wave tide, the advertisement system of the user is implanted into a plurality of electronic devices, but because the demand of the user is not known, the rampant advertisement not only can not receive the expected effect, but also can lead the user to feel fidgety and have poor user experience.
in the prior art, advertisements are generally targeted to consumers, but advertisement publishers are usually not around the consumers, so that the consumers cannot purchase the advertisements and get actual experience in time if the consumers are attracted by the advertisements. After a period of time, the consumer's consumption thoughts are consumed by time, reducing the delivery effectiveness of the advertising sponsor.
disclosure of Invention
The purpose of the invention is as follows:
Aiming at the technical problems mentioned in the background technology, the invention provides an advertisement positioning and delivering system based on cloud information management and a working method thereof.
the technical scheme is as follows:
an advertisement positioning and delivering system based on cloud information management comprises: the cloud processor further comprises: a user client and a delivery client;
The user client comprises a first communication module and a positioning module;
The releasing client comprises a second communication module, a multi-end releasing module and a playing module;
The cloud processor comprises a third communication module and an information management module;
the first communication module, the second communication module and the third communication module are wirelessly connected with each other and communicate with each other;
The positioning module of the user client is used for acquiring the real-time positioning of the user client and outputting the real-time positioning of the user client to the first communication module; the first communication module is used for outputting the received information to a specified third communication module;
The multi-terminal delivery module of the delivery client is used for pushing the advertisement information to the specified user client; the multi-end delivery module outputs advertisement information to a second communication module, and the second communication module is used for outputting the received advertisement information to a specified second communication module;
The playing module is used for playing the advertisement information directly at the delivery client;
the information management module is connected with the third communication module, and the third communication module outputs the received real-time positioning to the information management module; the information management module acquires an active area of the user client according to real-time positioning, acquires a release client in the active area, and outputs a release signal to the release client in the active area.
As a preferred mode of the present invention, the user client further includes a status monitoring module; the state monitoring module is used for monitoring the current body state of a user client holder; the physical states include: a first body state, a second body state, a third body state; the state monitoring module outputs the current body state to the first communication module, and the first communication module outputs the current body state to the appointed third communication module.
As a preferred mode of the present invention, the information management module of the cloud processor obtains a current body state of the user client, and the information management module adjusts an advertisement delivery policy according to the current body state.
as a preferred mode of the present invention, the delivery client further includes an environment monitoring module; the environment monitoring module is used for monitoring whether a specified user client exists in the peripheral environment of the release client; the environment monitoring module outputs the monitoring result to the second communication module, and the second communication module outputs the monitoring result to the appointed third communication module.
as a preferred mode of the present invention, the information management module of the cloud processor obtains a monitoring result of the delivery client; and the information management module adjusts the activity range of the user client according to the monitoring result of the delivery client.
The method comprises the following steps:
S101: a positioning module of the user client acquires the real-time positioning of the current user client, the positioning module outputs the real-time positioning to a first communication module, and the first communication module outputs the real-time positioning to a third communication module;
S102: the third communication module outputs the real-time positioning to the information management module, and the information management module acquires the position of the real-time positioning preset range according to the real-time positioning as the active area of the user client;
S103: the information management module acquires the delivery client in the range according to the position of the active area;
S104: the information management module outputs a throwing signal to a third communication module, and the third communication module outputs a throwing signal to a second communication module of the throwing client in the range of the activity area;
s105: the second communication module outputs the received head throwing signal to the multi-end throwing module and the playing module;
s106: the multi-terminal delivery module outputs advertisement information to the user client side within the preset delivery range, and the playing module plays the advertisement information.
The method comprises the following steps:
s201: the state monitoring module monitors the physical state of the user client holder and outputs the physical state of the user client holder to the first communication module;
s202: the first communication module outputs the body state of the user client holder to a third communication module;
S203: the third communication module outputs the physical state of the holder of the user client to the information management module, and the information management module judges the grade of the physical state;
s204: the information management module adjusts an advertisement putting strategy according to the body state grade, and outputs the advertisement putting strategy to the third communication module;
S205: the third communication module outputs the advertisement putting strategy to the second communication module, the second communication module outputs the advertisement putting strategy to the multi-terminal putting module, and the multi-terminal putting module adjusts the advertisement information put to the user client according to the advertisement putting strategy.
The method comprises the following steps:
S301: the method comprises the steps that an environment monitoring module obtains a user client side in a preset environment range;
s302: if the user client does not exist in the preset environment range, the environment monitoring module outputs the monitoring result to the second communication module, and the second communication module outputs the monitoring result to the third communication module;
S303: and the monitoring result of the third communication module is output to the information management module, and the information management module receives the monitoring result and then narrows the activity range of the user client.
As a preferred mode of the present invention, the second communication module of the user client carries a unique identification code during communication, and the information management module identifies the user client as an identity according to the identification code.
The invention realizes the following beneficial effects:
1. outputting a delivery signal to advertisement delivery clients around the user client according to the position of the user client, so that the pertinence of advertisement delivery is facilitated, and the user can obtain entity experience immediately after being attracted by the advertisement;
2. monitoring the physical state of the user, judging the mood of the user according to the physical state of the user, and adjusting an advertisement putting strategy, so that the attention of the user to the advertisement is attracted according to the mood of the user;
3. the environment monitoring of the releasing client is utilized to monitor the existence of the user client in a certain range, so that the releasing range of the user client can be conveniently adjusted.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
Fig. 1 is a system block diagram of an advertisement positioning and delivering system based on cloud information management according to the present invention;
Fig. 2 is a block diagram of a user client of an advertisement positioning and delivering system based on cloud information management according to the present invention;
Fig. 3 is a block diagram of a delivery client of the advertisement positioning delivery system based on cloud information management according to the present invention.
Wherein: 1. the system comprises a cloud processor, 11, a third communication module, 12, an information management module, 2, a user client, 21, a first communication module, 22, a positioning module, 23, a state monitoring module, 3, a releasing client, 31, a second communication module, 32, a multi-end releasing module, 33, a playing module and 34, and an environment monitoring module.
Detailed Description
the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
example one
Reference is made to fig. 1 as an example.
An advertisement positioning and delivering system based on cloud information management comprises: cloud processor 1, still include: a user client 2 and a delivery client 3.
The user client 2 comprises a first communication module 21, a positioning module 22. The user client 2 is a client held by a user, and may specifically include a smart phone, a smart watch, a smart bracelet, and other portable smart devices, or a handheld device that can receive information.
the first communication module 21 may be a wireless communication module for exchanging information of the user client 2 with other devices. The positioning module 22 may be a GPS positioning module 22 or a beidou positioning module 22, which can position the current location of the user client 2. Real-time position fixes include longitude and latitude and altitude position.
The delivery client 3 comprises a second communication module 31, a multi-end delivery module 32 and a playing module 33.
The second communication module 31 may be a wireless communication module for exchanging information of the delivery client 3 with other devices.
The multi-end delivery module 32 is configured to push advertisement information to the user clients 2 through the first communication module and the second communication module, specifically, the multi-end delivery module 32 can deliver the advertisement information to at least two user clients 2, the advertisement information delivered to the user clients 2 by the multi-end delivery module 32 is played at the user clients 2 after the user confirms reception, and the playing form includes sound, picture, and combination of sound and picture.
The playing module 33 is configured to play the advertisement information at the delivery client 3, and the specific playing may include internal sound, picture, combination of sound and picture, and the like.
the advertisement information played or delivered by the playing module 33 and the multi-end delivery module 32 may be the same source or different sources. As an embodiment, the same delivery terminal may be preset with a plurality of different advertisement messages for delivery or playing.
The cloud processor 1 includes a third communication module 11 and an information management module 12.
The third communication module 11 may be a wireless communication module for communicating with the user client 2 and the delivery client 3.
The information management module 12 is configured to receive information from the user client 2 and the delivery client 3, and integrate and deliver the information.
The first communication module 21, the second communication module 31, and the third communication module 11 are wirelessly connected to each other and communicate with each other.
the positioning module 22 of the user client 2 is configured to obtain the real-time positioning of the user client 2, and output the real-time positioning of the user client 2 to the first communication module 21. The first communication module 21 is configured to output the received information to a designated third communication module.
the positioning module 22 outputs the real-time positioning to the cloud processor 1, and the cloud processor 1 determines the active position of the user client 2 according to the real-time positioning of the user client 2.
The multi-end delivery module 32 of the delivery client 3 is configured to push advertisement information to the specified user client 2. The multi-end delivery module 32 outputs the advertisement information to the second communication module, and the second communication module is configured to output the received advertisement information to the designated second communication module.
The multi-terminal delivery module 32 of the delivery client terminal randomly selects predetermined advertisement information and then delivers the selected advertisement information to the user client 2. The specified user refers to the user client 2 within a push range, the push range may be a preset range, specifically, the push range may be a range centered on the user client 2 and having a preset push distance as a radius, the preset push distance may be set to 20-100m, and specifically, the preset push distance may be set to 50 m. The user client 2 in the push range is the designated user client 2.
The playing module 33 is used for playing the advertisement information directly at the delivering client 3. The playing module 33 directly plays the randomly selected advertisement information.
the information management module 12 is connected to the third communication module, and the third communication module outputs the received real-time positioning to the information management module 12. The information management module 12 obtains the active area of the user client 2 according to the real-time positioning, and the information management module 12 obtains the delivery client 3 in the active area and outputs a delivery signal to the delivery client 3 in the active area.
The active area of the user client 2 may be a certain range with the user client 2 as a center, specifically, a range of 50-100m with the user client 2 as a center is an active area. In practical applications, the distance may be set to 70m, that is, the active area of the user client 2 is an area with the real-time location of the user client 2 as the center and 70m as the radius.
Example two
Reference is made to fig. 2-3 for example.
the present embodiment is substantially the same as the above-mentioned embodiments, except that, as a preferred mode of the present invention, the user client 2 further includes a status monitoring module 23. The status monitoring module 23 is used to monitor the current physical status of the user client 2 holder. The physical states include: a first physical state, a second physical state, and a third physical state. The state monitoring module 23 outputs the current body state to the first communication module, and the first communication module outputs the current body state to the designated third communication module.
The physical state includes a heart rate state, and if the heart rate is in a normal heart rate (60-80), it can be determined as a first physical state, if the heart rate is in a state (80-100) slightly faster than the normal heart rate, it can be determined as a second physical state, and if the heart rate is in a state (more than 100) slightly faster, it can be determined as a third physical state.
as a preferred mode of the present invention, the information management module 12 of the cloud processor 1 obtains the current body state of the user client 2, and the information management module 12 adjusts the advertisement delivery policy according to the current body state.
If the mobile terminal is in the first physical state, the mood of the user can be judged to be calm, and the mobile terminal is suitable for pushing various kinds of advertisement information. If the mobile terminal is in the second physical state, the mood of the user can be judged to be fluctuant, and the mobile terminal is suitable for pushing the advertisement information with the relieved content. If the user is in the third physical state, the user may be determined to be in a bad mood and may be suitable for pushing conflicting content to attract the attention of the customer.
as a preferred mode of the present invention, the delivery client 3 further includes an environment monitoring module 34. The environment monitoring module 34 is configured to monitor whether the designated user client 2 exists in the surrounding environment of the delivery client 3. The environmental monitoring module 34 outputs the monitoring result to the second communication module, and the second communication module outputs the monitoring result to the designated third communication module.
specifically, the environment monitoring module 34 is configured to monitor signals of the user client 2 in the environment to determine whether the user client 2 exists in the delivery range.
As a preferred mode of the present invention, the information management module 12 of the cloud processor 1 obtains a monitoring result of the delivery client 3. The information management module 12 adjusts the activity range of the user client 2 according to the monitoring result of the delivery client 3.
if the user client 2 does not exist in the delivery range, the information management module 12 narrows down the activity range of the user client 2, and may specifically narrow down the preset ratio, for example, narrow down the activity range by 20%. Therefore, the accuracy of the advertisement delivery of the delivery terminal is improved.
EXAMPLE III
This embodiment is substantially the same as the above embodiment except that, as a preferable mode of the present invention, the following steps are included:
S101: the positioning module 22 of the user client 2 obtains the real-time positioning of the current user client 2, the positioning module 22 outputs the real-time positioning to the first communication module, and the first communication module outputs the real-time positioning to the third communication module.
S102: the third communication module outputs the real-time positioning to the information management module 12, and the information management module 12 obtains the position of the predetermined range of the real-time positioning according to the real-time positioning as the active area of the user client 2.
S103: the information management module 12 acquires the delivery clients 3 within the range according to the position of the active area.
S104: the information management module 12 outputs the delivery signal to the third communication module, and the third communication module outputs the delivery signal to the second communication module of the delivery client 3 located in the range of the activity area.
s105: the second communication module outputs the received head drop signal to the multi-port drop module 32 and the play module 33.
S106: the multi-end delivery module 32 outputs advertisement information to the user client 2 within the preset delivery range, and the playing module 33 plays the advertisement information.
The method comprises the following steps:
s201: the status monitoring module 23 monitors the physical status of the user client 2 holder and outputs the physical status of the user client 2 holder to the first communication module.
s202: the first communication module outputs the physical state of the user client 2 to the third communication module.
S203: the third communication module outputs the physical state of the holder of the user client 2 to the information management module 12, and the information management module 12 determines the level of the physical state.
s204: the information management module 12 adjusts the advertisement putting strategy according to the body state grade, and the information management module 12 outputs the advertisement putting strategy to the third communication module.
s205: the third communication module outputs the advertisement putting strategy to the second communication module, the second communication module outputs the advertisement putting strategy to the multi-terminal putting module 32, and the multi-terminal putting module 32 adjusts the advertisement information put to the user client 2 according to the advertisement putting strategy.
The method comprises the following steps:
S301: the environment monitoring module 34 acquires the user client 2 within a preset environment range.
S302: if the user client 2 does not exist in the preset environment range, the environment monitoring module 34 outputs the monitoring result to the second communication module, and the second communication module outputs the monitoring result to the third communication module.
S303: the monitoring result of the third communication module is output to the information management module 12, and the information management module 12 receives the monitoring result and then narrows the range of activity of the user client 2.
as a preferred mode of the present invention, the second communication module of the user client 2 carries a unique identification code during communication, and the information management module 12 identifies the user client 2 as an identity according to the identification code.
the above embodiments are merely illustrative of the technical ideas and features of the present invention, and are intended to enable those skilled in the art to understand the contents of the present invention and implement the present invention, and not to limit the scope of the present invention. All equivalent changes or modifications made according to the spirit of the present invention should be covered within the protection scope of the present invention.
Claims (9)
1. an advertisement positioning and delivering system based on cloud information management comprises: cloud end processor, its characterized in that still includes: a user client and a delivery client;
The user client comprises a first communication module and a positioning module;
the releasing client comprises a second communication module, a multi-end releasing module and a playing module;
The cloud processor comprises a third communication module and an information management module;
the first communication module, the second communication module and the third communication module are wirelessly connected with each other and communicate with each other;
the positioning module of the user client is used for acquiring the real-time positioning of the user client and outputting the real-time positioning of the user client to the first communication module; the first communication module is used for outputting the received information to a specified third communication module;
the multi-terminal delivery module of the delivery client is used for pushing the advertisement information to the specified user client; the multi-end delivery module outputs advertisement information to a second communication module, and the second communication module is used for outputting the received advertisement information to a specified second communication module;
The playing module is used for playing the advertisement information directly at the delivery client;
The information management module is connected with the third communication module, and the third communication module outputs the received real-time positioning to the information management module; the information management module acquires an active area of the user client according to real-time positioning, acquires a release client in the active area, and outputs a release signal to the release client in the active area.
2. The cloud information management-based advertisement positioning and delivery system according to claim 1, wherein the user client further comprises a status monitoring module; the state monitoring module is used for monitoring the current body state of a user client holder; the physical states include: a first body state, a second body state, a third body state; the state monitoring module outputs the current body state to the first communication module, and the first communication module outputs the current body state to the appointed third communication module.
3. The system of claim 2, wherein an information management module of the cloud processor obtains a current physical state of the user client, and the information management module adjusts an advertisement delivery policy according to the current physical state.
4. The cloud information management-based advertisement positioning and delivering system according to claim 1, wherein the delivering client further comprises an environment monitoring module; the environment monitoring module is used for monitoring whether a specified user client exists in the peripheral environment of the release client; the environment monitoring module outputs the monitoring result to the second communication module, and the second communication module outputs the monitoring result to the appointed third communication module.
5. the system of claim 4, wherein the information management module of the cloud processor obtains a monitoring result of the delivery client; and the information management module adjusts the activity range of the user client according to the monitoring result of the delivery client.
6. The working method of the advertisement putting positioning system based on cloud information management as claimed in any one of claims 1 to 5, characterized by comprising the following steps:
S101: a positioning module of the user client acquires the real-time positioning of the current user client, the positioning module outputs the real-time positioning to a first communication module, and the first communication module outputs the real-time positioning to a third communication module;
S102: the third communication module outputs the real-time positioning to the information management module, and the information management module acquires the position of the real-time positioning preset range according to the real-time positioning as the active area of the user client;
S103: the information management module acquires the delivery client in the range according to the position of the active area;
S104: the information management module outputs a throwing signal to a third communication module, and the third communication module outputs a throwing signal to a second communication module of the throwing client in the range of the activity area;
S105: the second communication module outputs the received head throwing signal to the multi-end throwing module and the playing module;
s106: the multi-terminal delivery module outputs advertisement information to the user client side within the preset delivery range, and the playing module plays the advertisement information.
7. The working method of the advertisement putting positioning system based on cloud information management as claimed in claim 6, characterized by comprising the following steps:
S201: the state monitoring module monitors the physical state of the user client holder and outputs the physical state of the user client holder to the first communication module;
S202: the first communication module outputs the body state of the user client holder to a third communication module;
s203: the third communication module outputs the physical state of the holder of the user client to the information management module, and the information management module judges the grade of the physical state;
s204: the information management module adjusts an advertisement putting strategy according to the body state grade, and outputs the advertisement putting strategy to the third communication module;
s205: the third communication module outputs the advertisement putting strategy to the second communication module, the second communication module outputs the advertisement putting strategy to the multi-terminal putting module, and the multi-terminal putting module adjusts the advertisement information put to the user client according to the advertisement putting strategy.
8. the working method of the advertisement putting positioning system based on cloud information management as claimed in claim 6, characterized by comprising the following steps:
S301: the method comprises the steps that an environment monitoring module obtains a user client side in a preset environment range;
S302: if the user client does not exist in the preset environment range, the environment monitoring module outputs the monitoring result to the second communication module, and the second communication module outputs the monitoring result to the third communication module;
s303: and the monitoring result of the third communication module is output to the information management module, and the information management module receives the monitoring result and then narrows the activity range of the user client.
9. the working method of the advertisement putting and positioning system based on cloud information management as claimed in claim 6, wherein the second communication module of the user client carries a unique identification code during communication, and the information management module identifies the user client as an identity according to the identification code.
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Application publication date: 20191213 |