CN102800000A - Online lucky draw sales promotion method and system based on area and probability control - Google Patents
Online lucky draw sales promotion method and system based on area and probability control Download PDFInfo
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- CN102800000A CN102800000A CN2012102347065A CN201210234706A CN102800000A CN 102800000 A CN102800000 A CN 102800000A CN 2012102347065 A CN2012102347065 A CN 2012102347065A CN 201210234706 A CN201210234706 A CN 201210234706A CN 102800000 A CN102800000 A CN 102800000A
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Abstract
The embodiment of the invention discloses an online lucky draw sales promotion method based on area and probability control. The method comprises the following steps: setting information of a sales promotion merchant and sales promotion goods; sending a lucky draw message to the users in the sending distance range according to the distance between the user and the sales promotion merchant; and by use of a mobile terminal, receiving the lucky draw message and performing online lucky draw by the user. The embodiment of the invention also discloses an online lucky draw sales promotion system based on area and probability control. The method and system disclosed by the invention are favorable for controlling the lucky draw probability by the merchant and sending the lucky draw message only to the users around the merchant, thereby improving the publicity effect and efficiency of the merchant; and since the user performs online lucky draw, the operation is simple, the distance is short, and the award accepting is facilitated.
Description
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of method and system based on prize drawing sales promotion on the line of zone and probability control.
Background technology
In the prior art; Many times businessman adopts the mode of advertisement or leaflet to transmit Business Information or merchandise news to the user; The user only could obtain these information and under the prerequisite that is attracted by these information, get into shops of businessman to consume through shops of businessman or when point propaganda like this, and such the effect of publicity and attraction effect are relatively poor.In addition, also exist some businessmans through or network is held some preferential activities or sweepstake attracts clients on the spot, but such human cost is higher, and because rate of winning prize is lower, user's participation is also lower.And because the restriction of distance; It is dense to the preferential activity or the sweepstake interest of businessman the user also often to occur; But because distance is far away; Go to the participation activity of shops of businessman cumbersome and finally abandon, though even the situation that the user gets the winning number in a bond and far abandons owing to the place of receiving the award occurs on network.In addition, the prize-winning probability of most of sweepstakes is low excessively, also is to cause one of not high reason of user interest.
Summary of the invention
Embodiment of the invention technical matters to be solved is, a kind of method and system based on prize drawing sales promotion on the line of zone and probability control is provided.Can be beneficial to the user that the businessman's control prize drawing probability and the message of only will drawing a lottery send to businessman's periphery, promote the effect of publicity and propaganda efficient of businessman, the user carries out lot cast on the line, and is easy and simple to handle, and distance is near, is beneficial to and receives the award.
In order to solve the problems of the technologies described above, the embodiment of the invention provides a kind of method based on prize drawing sales promotion on the line of zone and probability control, comprising:
The information of sales promotion businessman and commodity sales promotion is set, and wherein, said information comprises the position and the title of said sales promotion businessman, the transmission range scope of prize drawing message and title, quantity, prize-winning probability and the sales promotion cut-off date of said commodity sales promotion;
Distance based on user and said sales promotion businessman; Send said prize drawing message to the user who gets in the said transmission range scope; Wherein, Said prize drawing message comprise said sales promotion businessman title and with the distance of user's current location, the title of said commodity sales promotion, current residual quantity, prize-winning probability and sales promotion closing date;
The user utilizes portable terminal to receive the lot cast on the column rule of going forward side by side of said prize drawing message.
Wherein, said information also comprises the prize-winning sign indicating number of said commodity sales promotion, and whether the numeral that said prize-winning sign indicating number is used for producing at random with user's lot cast compares with judges gets the winning number in a bond.
Wherein, said information also comprises the prize coding of said commodity sales promotion, and said prize is encoded to the coding that the user gets prize that is used for that said sales promotion businessman and system service merchant preset jointly.
Wherein, said user utilizes portable terminal to receive said prize drawing message to go forward side by side and also comprise after the step of lot cast on the column rule:
Whether the numeral that lot cast produces at random on the judges line is identical with said prize-winning sign indicating number;
If, then sending prize-winning message and give the user, the prompting user gets prize after going to said sales promotion businessman and by said sales promotion businessman said prize coding being provided;
Otherwise the prompting user continues lot cast until prize-winning.
Wherein, the transmission number of times of said prize drawing message is for once.
Correspondingly, the embodiment of the invention also provides a kind of system based on prize drawing sales promotion on the line of zone and probability control, comprising:
Information setting unit; Be used to be provided with the information of sales promotion businessman and commodity sales promotion; Wherein, said information comprises the position and the title of said sales promotion businessman, the transmission range scope of prize drawing message and title, quantity, prize-winning probability and the sales promotion cut-off date of said commodity sales promotion;
Message sending unit; Be used for distance according to user and said sales promotion businessman; Send said prize drawing message to the user who gets in the said transmission range scope; Wherein, said prize drawing message comprise said sales promotion businessman title and with the distance of the current position of user, the title of said commodity sales promotion, current residual quantity, prize-winning probability and sales promotion cut-off date;
At least one portable terminal is used for the user and receives the lot cast on the column rule of going forward side by side of said prize drawing message.
Wherein, Said information setting unit also is used to be provided with the prize-winning sign indicating number and the prize coding of said commodity sales promotion; Whether the numeral that the said sign indicating number of getting the winning number in a bond is used for producing at random with user's lot cast compares with judges gets the winning number in a bond, and said prize is encoded to the coding that the user gets prize that is used for that said sales promotion businessman and system service merchant preset jointly.
Wherein, when the numeral that said message sending unit also is used for producing at random when lot cast on the subscribers feeder is identical with said prize-winning sign indicating number, sends prize-winning message and give the user.
Wherein, said portable terminal comprises:
The message sink subelement is used for the user and receives and check said prize drawing message and prize-winning message;
The lot cast subelement; Be used for the user and carry out lot cast on the line; And whether the numeral that lot cast produces at random on the judges line is identical with said prize-winning sign indicating number; If then said message sending unit is got prize after sending that prize-winning message notifying user goes to said sales promotion businessman and by said sales promotion businessman said prize coding being provided; Otherwise said lot cast subelement prompting user continues lot cast until prize-winning.
Wherein, said portable terminal also comprises:
State indication subelement is used for when said portable terminal receives new prize drawing message, reminding the treatment state of user and prompting user every prize drawing message and prize-winning message.
Embodiment of the present invention embodiment has following beneficial effect:
Information such as the transmission range scope through sales promotion businessman and commodity sales promotion are set, prize-winning probability; Then according to the distance of user and said sales promotion businessman; Send said prize drawing message to the mode that gets into the user in the said transmission range scope; Can be beneficial to the user that the businessman's control prize drawing probability and the message of only will draw a lottery send to businessman's periphery, the effect of publicity that has promoted businessman with propagate efficient, the user through on the line voluntarily the mode of lot cast draw a lottery; Easy and simple to handle, need not go to the prize drawing place lot cast of businessman's appointment; Through the setting of prize-winning probability, businessman can be according to the quantity of prize and the average time of value control user prize drawing; The transmission number of times of prize drawing message has been guaranteed the fairness of prize drawing and the feeling of freshness that the user receives information for once; Prize coding be arranged so that the user must import said prize coding and just can get prize, can avoid user misoperation like this, also be beneficial to the information such as quantity of truly getting of businessman and the said commodity sales promotion of system service merchant back-stage management simultaneously.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the first embodiment schematic flow sheet that the present invention is based on the method for prize drawing sales promotion on the line of zone and probability control;
Fig. 2 is the second embodiment schematic flow sheet that the present invention is based on the method for prize drawing sales promotion on the line of zone and probability control;
Fig. 3 is that first embodiment that the present invention is based on the system of prize drawing sales promotion on the line of zone and probability control forms synoptic diagram;
Fig. 4 is that second embodiment that the present invention is based on the system of prize drawing sales promotion on the line of zone and probability control forms synoptic diagram.
Embodiment
To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.
Please, be the first embodiment schematic flow sheet of the method for prize drawing sales promotion on the line that the present invention is based on the control of zone and probability with reference to Fig. 1.In the present embodiment, said method comprising the steps of:
S101 is provided with the information of sales promotion businessman and commodity sales promotion.
Particularly, said information comprises the position and the title of said sales promotion businessman, the transmission range scope of prize drawing message and title, quantity, prize-winning probability and the sales promotion cut-off date of said commodity sales promotion.For example, system service merchant and A businessman decide through consultation 20 parts of a commodity are used for sales promotion that free of cost is enjoyed to the user.The system service merchant then can be provided with said information in corresponding management platform: the position of businessman is set, if businessman is a chain store, the position of concrete shops is set then; The name that businessman is set is called A; The transmission range scope of prize drawing message is set, goes to businessman's consumption easily in order to be beneficial to the user, it is 500 meters that said transmission range scope can be set; Certainly businessman also can determine the size of said information transmission range scope flexibly based on the value of said commodity sales promotion; As as described in the value of commodity sales promotion when big, also bigger to user's attraction, therefore the requirement that the user adjusts the distance reduces greatly; What this moment, said transmission range scope then can be provided with is bigger; As as described in the value of commodity sales promotion when low, less to user's attraction, what this moment, said transmission range scope then can be provided with is less; The name that commodity sales promotion is set is called a; It is 20 parts that quantity is set, and it is 1/10th that the prize-winning probability is set, and the probability of user's prize-winning is bigger like this; Be beneficial to the desire for consumer goods that promotes the user; Certainly businessman also can and estimate that the quantity of participation number is provided with the size of said prize-winning probability flexibly based on the value of said commodity sales promotion, as as described in the value of commodity sales promotion big, the participation number is many, it is less that the probability of then getting the winning number in a bond can be provided with; As as described in the value of commodity sales promotion little, the participation number is few, it is bigger that then said prize-winning probability can be provided with; The sales promotion closing date is set, makes things convenient for the user to arrange the time of oneself to go to businessman consumption like this, and be unlikely to miss the promotion period.
S102 according to the distance of user and said sales promotion businessman, sends said prize drawing message to the user who gets in the said transmission range scope.
Particularly, as stated, it is 500 meters that said transmission range scope is set.Then when the user enters in 500 meters scopes of said sales promotion businessman; The system service merchant then sends said prize drawing message to the user; Wherein, Said prize drawing message comprise said sales promotion businessman title and with user's distance, the title of said commodity sales promotion, current residual quantity, prize-winning probability and sales promotion cut-off date.For example, the user enters into from the zone of 100 meters of the A of sales promotion businessman distances, and this distance is positioned within 500 meters the transmission range scope, so the user will receive the prize drawing message that the system service merchant sends.Thisly improved the efficient of businessman's propaganda,, also be beneficial to the user and go to businessman's consumption simultaneously because distance is near according to apart from utmost point information sender formula targetedly; Through the setting of prize-winning probability, businessman can be according to the quantity of prize and the average time of value control user prize drawing; Being provided with of sales promotion cut-off date can guarantee that the user receives the ageing of prize drawing message.The prize drawing message that surpasses the said sales promotion cut-off date then can not redispatched to the user.
S103, user utilize portable terminal to receive the lot cast on the column rule of going forward side by side of said prize drawing message.
Particularly; Said portable terminal can be smart mobile phone or panel computer; Existing smart mobile phone or panel computer have gravity sensor and 3-axis acceleration sensor usually; The user can carry out lot cast through the mode of shaking smart mobile phone or panel computer, and easy like this prize drawing desire and the user who evokes the user operates also very easy.
More specifically, the transmission number of times of said prize drawing message is for once.The fairness of prize drawing and the feeling of freshness that the user receives information have been guaranteed.
Please, be the second embodiment schematic flow sheet of the method for prize drawing sales promotion on the line that the present invention is based on the control of zone and probability with reference to Fig. 2.
S201 is provided with the information of sales promotion businessman and commodity sales promotion.
Wherein, said information also comprises the prize-winning sign indicating number of said commodity sales promotion, and whether the numeral that said prize-winning sign indicating number is used for producing at random with user's lot cast compares with judges gets the winning number in a bond.When the numeral that produces at random when user's lot cast is identical with said prize-winning sign indicating number, then get the winning number in a bond, otherwise, do not get the winning number in a bond.The digital scope that produces at random and the sign indicating number of getting the winning number in a bond are relevant with the prize-winning probability that is provided with.Prize-winning probability as being provided with is 1/10th, and the numeral that then produces at random is between 0-9, and said prize-winning sign indicating number also is some numerals between the 0-9.
Said information comprises that also prize coding, said prize are encoded to the coding that the user gets prize that is used for that said sales promotion businessman and system service merchant preset jointly.
S202 according to the distance of user and said sales promotion businessman, sends said prize drawing message to the user who gets in the said transmission range scope.
S203, user utilize portable terminal to receive the lot cast on the column rule of going forward side by side of said prize drawing message.
S204, whether the numeral that lot cast produces at random on the judges line is identical with said prize-winning sign indicating number, if, execution in step S205 then, otherwise execution in step S206.
S205 then sends prize-winning message and gives the user, and the prompting user gets prize after going to said sales promotion businessman and by said sales promotion businessman said prize coding being provided.
Particularly, the user must import said prize coding just can get prize, can avoid user misoperation like this, also is beneficial to the information such as quantity of truly getting of businessman and the said commodity sales promotion of system service merchant back-stage management simultaneously.
S206, the prompting user continues lot cast until prize-winning.
Particularly, based on the setting of prize-winning probability, the user possibly can not get the winning number in a bond for the first time, does not think lot cast or prize-winning but the user still has an opportunity to continue lot cast until the user.Because the mode of lot cast is very easy, and keep user's prize-winning to hope further to keep the interest of user to said sales promotion businessman and commodity sales promotion.
Please refer to Fig. 3, for first embodiment of system of prize drawing sales promotion on the line that the present invention is based on the control of zone and probability forms sketch map.Said system comprises: information setting unit 100, message sending unit 200, at least one portable terminal 300.
Particularly, in the present embodiment, said system comprises 100, one message sending unit 200 of an information setting unit and three portable terminals 300.Said information setting unit 100 is in the information that sales promotion businessman and commodity sales promotion are set; Wherein, Said information comprises the position and the title of said sales promotion businessman, the transmission range scope of prize drawing message and title, quantity, prize-winning probability and the sales promotion cut-off date of said commodity sales promotion; Said message sending unit 200 is used for the distance according to user and said sales promotion businessman; Send said prize drawing message to the user who gets in the said transmission range scope; Wherein, Said prize drawing message comprise said sales promotion businessman title and with the distance of user's current location, the title of said commodity sales promotion, current residual quantity, prize-winning probability and sales promotion cut-off date; Said portable terminal 300 is used for the user and receives the lot cast on the column rule of going forward side by side of said prize drawing message.
In addition; Said information setting unit 100 also is used to be provided with the prize-winning sign indicating number and the prize coding of said commodity sales promotion; Whether the numeral that the said sign indicating number of getting the winning number in a bond is used for producing at random with user's lot cast compares with judges gets the winning number in a bond, and said prize is encoded to the coding that the user gets prize that is used for that said sales promotion businessman and system service merchant preset jointly.When the numeral that said message sending unit 200 also is used for producing at random when lot cast on the subscribers feeder is identical with said prize-winning sign indicating number, sends prize-winning message and give the user.
The information such as transmission range scope, prize-winning probability of said sales promotion businessman and commodity sales promotion at first is set at said information setting unit 100 ends; Said then message sending unit 200 is according to the distance of user and said sales promotion businessman; Send said prize drawing message to the user who gets in the said transmission range scope, end user receives the lot cast on the column rule of going forward side by side of said prize drawing message through said portable terminal 300.
Through said system, can be beneficial to the user that the businessman's control prize drawing probability and the message of only will drawing a lottery send to businessman's periphery, promoted the effect of publicity and propaganda efficient of businessman, the user carries out drawing a lottery on the line, and is easy and simple to handle, and distance is near, is beneficial to and receives the award.
Please refer to Fig. 4, for second embodiment of system of prize drawing sales promotion on the line that the present invention is based on the control of zone and probability forms sketch map.In the present embodiment, said system comprises 100, one message sending unit 200 of an information setting unit and three portable terminals 300.
Particularly, said portable terminal 300 comprises: message sink subelement 310, lot cast subelement 320 and state indication subelement 330.Said message sink subelement 310 is used for the user and receives and check said prize drawing message; Said lot cast subelement 320 is used for the user and carries out lot cast on the line; And whether the numeral that lot cast produces at random on the judges line is identical with said prize-winning sign indicating number; If then said message sending unit 200 is got prize after sending that prize-winning message notifying users go to said sales promotion businessman and by said sales promotion businessman said prize coding being provided; Otherwise said lot cast subelement 320 prompting users continue lot cast until prize-winning; Said state indication subelement 330 is used for when said message sink subelement 310 receives new prize drawing message, reminding the treatment state of user and prompting user every prize drawing message and prize-winning message.
More specifically, said lot cast subelement 320 is realized the effect of " lot cast " through built-in gravity sensor of said portable terminal and 3-axis acceleration sensor, and number voice effect or display effect can also lot cast be set the time, promotes the enjoyment of user's lot cast.Said state indication subelement 330 when said message sink subelement 310 receives new prize drawing message through flashing " new information " or modes such as " NEW " is reminded the user; The mode of reminding the user to pass through " shaking " is simultaneously carried out lot cast, can also open or close sound by trustship sound adjusting button in the process of shaking.When the user did not get the winning number in a bond, said state indication subelement 330 can remind the user " to shake once " again; When the user got the winning number in a bond, said state indication subelement 330 reminded the user to get the winning number in a bond, and can " click and get ", and simultaneously, said state indication subelement 330 will be put on the state tag of " getting the winning number in a bond " in said prize drawing information; When the user when getting prize, said state indication subelement 330 will be put on the state tag of " getting " and get prize to remind the user in said prize-winning message; When the user gets prize, said state indication subelement 330 will be put on the state tag of " getting " in said prize-winning message.
Through the description of the foregoing description, the present invention has the following advantages:
Information such as the transmission range scope through sales promotion businessman and commodity sales promotion are set, prize-winning probability; Then according to the distance of user and said sales promotion businessman; Send said prize drawing message to the mode that gets into the user in the said transmission range scope; Can be beneficial to the user that the businessman's control prize drawing probability and the message of only will draw a lottery send to businessman's periphery, the effect of publicity that has promoted businessman with propagate efficient, the user through on the line voluntarily the mode of lot cast draw a lottery; Easy and simple to handle, need not go to the prize drawing place lot cast of businessman's appointment; Through the setting of prize-winning probability, businessman can be according to the quantity of prize and the average time of value control user prize drawing; The transmission number of times of prize drawing message has been guaranteed the fairness of prize drawing and the feeling of freshness that the user receives information for once; Prize coding be arranged so that the user must import said prize coding and just can get prize, can avoid user misoperation like this, also be beneficial to the information such as quantity of truly getting of businessman and the said commodity sales promotion of system service merchant back-stage management simultaneously.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method; Be to instruct relevant hardware to accomplish through computer program; Described program can be stored in the computer read/write memory medium; This program can comprise the flow process like the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
Above disclosedly be merely preferred embodiment of the present invention, can not limit the present invention's interest field certainly with this, the equivalent variations of therefore doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (10)
1. the method based on prize drawing sales promotion on the line of zone and probability control is characterized in that, comprising:
The information of sales promotion businessman and commodity sales promotion is set, and wherein, said information comprises the position and the title of said sales promotion businessman, the transmission range scope of prize drawing message and title, quantity, prize-winning probability and the sales promotion cut-off date of said commodity sales promotion;
Distance based on user and said sales promotion businessman; Send said prize drawing message to the user who gets in the said transmission range scope; Wherein, Said prize drawing message comprise said sales promotion businessman title and with the distance of user's current location, the title of said commodity sales promotion, current residual quantity, prize-winning probability and sales promotion closing date;
The user utilizes portable terminal to receive the lot cast on the column rule of going forward side by side of said prize drawing message.
2. the method for claim 1 is characterized in that, said information also comprises the prize-winning sign indicating number of said commodity sales promotion, and whether the numeral that said prize-winning sign indicating number is used for producing at random with user's lot cast compares with judges gets the winning number in a bond.
3. method as claimed in claim 2 is characterized in that, said information also comprises the prize coding of said commodity sales promotion, and said prize is encoded to the coding that the user gets prize that is used for that said sales promotion businessman and system service merchant preset jointly.
4. method as claimed in claim 3 is characterized in that, said user utilizes portable terminal to receive said prize drawing message and goes forward side by side and also comprise after the step of lot cast on the column rule:
Whether the numeral that lot cast produces at random on the judges line is identical with said prize-winning sign indicating number;
If, then sending prize-winning message and give the user, the prompting user gets prize after going to said sales promotion businessman and by said sales promotion businessman said prize coding being provided;
Otherwise the prompting user continues lot cast until prize-winning.
5. like each described method of claim 1-4, it is characterized in that the transmission number of times of said prize drawing message is for once.
6. the system based on prize drawing sales promotion on the line of zone and probability control is characterized in that, comprising:
Information setting unit; Be used to be provided with the information of sales promotion businessman and commodity sales promotion; Wherein, said information comprises the position and the title of said sales promotion businessman, the transmission range scope of prize drawing message and title, quantity, prize-winning probability and the sales promotion cut-off date of said commodity sales promotion;
Message sending unit; Be used for distance according to user and said sales promotion businessman; Send said prize drawing message to the user who gets in the said transmission range scope; Wherein, said prize drawing message comprise said sales promotion businessman title and with the distance of user's current location, the title of said commodity sales promotion, current residual quantity, prize-winning probability and sales promotion cut-off date;
At least one portable terminal is used for the user and receives the lot cast on the column rule of going forward side by side of said prize drawing message.
7. system as claimed in claim 6; It is characterized in that; Said information setting unit also is used to be provided with the prize-winning sign indicating number and the prize coding of said commodity sales promotion; Whether the numeral that the said sign indicating number of getting the winning number in a bond is used for producing at random with user's lot cast compares with judges gets the winning number in a bond, and said prize is encoded to the coding that the user gets prize that is used for that said sales promotion businessman and system service merchant preset jointly.
8. system as claimed in claim 7 is characterized in that, when the numeral that said message sending unit also is used for producing at random when lot cast on the subscribers feeder is identical with said prize-winning sign indicating number, sends prize-winning message and gives the user.
9. system as claimed in claim 8 is characterized in that, said portable terminal comprises:
The message sink subelement is used for the user and receives and check said prize drawing message and prize-winning message;
The lot cast subelement; Be used for the user and carry out lot cast on the line; And whether the numeral that lot cast produces at random on the judges line is identical with said prize-winning sign indicating number; If then said message sending unit is got prize after sending that prize-winning message notifying user goes to said sales promotion businessman and by said sales promotion businessman said prize coding being provided; Otherwise said lot cast subelement prompting user continues lot cast until prize-winning.
10. system as claimed in claim 9 is characterized in that, said portable terminal also comprises:
State indication subelement is used for when said portable terminal receives new prize drawing message, reminding the treatment state of user and prompting user every prize drawing message and prize-winning message.
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| CN2012102347065A CN102800000A (en) | 2012-07-09 | 2012-07-09 | Online lucky draw sales promotion method and system based on area and probability control |
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| CN2012102347065A CN102800000A (en) | 2012-07-09 | 2012-07-09 | Online lucky draw sales promotion method and system based on area and probability control |
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