CN103955845A - Interactive system of paid advertising platform - Google Patents
Interactive system of paid advertising platform Download PDFInfo
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- CN103955845A CN103955845A CN201410166023.XA CN201410166023A CN103955845A CN 103955845 A CN103955845 A CN 103955845A CN 201410166023 A CN201410166023 A CN 201410166023A CN 103955845 A CN103955845 A CN 103955845A
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Abstract
The invention belongs to the field of advertising platforms and particularly relates to an interactive system of a paid advertising platform. The interactive system of the paid advertising platform comprises a background management center module, an advertisement playing media display module and a function module, wherein a two-dimensional code scanning module or a sensing module is embedded into the advertisement playing media display module, and the function module comprises a time recharging, currency recharging and real object recharging module, a conversation module, a social contact module, a game module, an exchange and payment module, an advertisement display module, a shopping mall module, a data center module and a short message center module. Due to the fact that two-dimensional codes are arranged on pictures of advertising content of an advertisement playing device or paper media, or due to the fact that voice recognition or color recognition or infrared rays or ultraviolet rays or ultrasonic waves are preset in the advertising content, a user can conduct extension reading on the advertising content by scanning through a mobile phone, the adverting effect is obviously improved, advertisements are initiatively accepted by the user, the accurate delivery of advertising information is achieved, advertisement delivery cost is low, and the harassing to the user by spammers is avoided.
Description
Technical field
The invention belongs to advertising platform field, relate in particular to a kind of interaction systems of paid advertising platform.
Background technology
Advertisement, definite tissue or individual, for certain object, rely on and pay expense, in official hour, as requested, and by the media of specifying, a kind of exchange activity that real information is blazed abroad.Nowadays most advertising platform focuses of the competition concentrate on covering and the contention of media resource, range is only focused in advertisement putting, with user's demand to connecting the larger disconnection of existence, can not excavate covered user data, realize the division based on the factor such as operating system, user characteristics, and set up specific aim group and user data, the advertisement that causes user to be emerged in an endless stream is bothered, and produces dislike.Also do not utilize in the market various media (as print media, outdoor media etc.) to throw in advertisement, in the time that user sees own interested advertisement, remove the platform of active obtaining advertising message by mobile scanning terminal.
Summary of the invention
In order to solve the problems of the technologies described above, the object of the present invention is to provide one to utilize various media to throw in advertisement, in the advertisement that user throws in media by mobile phone application terminal, the advertising platform of reading is extended in interested advertisement, has solved on market that advertisement putting accuracy is poor, the wasting of resources, high cost and the passive problem of audient.
For achieving the above object, the present invention adopts following technical scheme:
An interaction systems for paid advertising platform, is characterized in that, comprising:
Back-stage management center module, the core of interaction platform, for the mobile phone account information of leading subscriber, manages all modules, receives from the information of modules and send instruction to carry out to modules;
Display advertising module is play in advertisement, is connected, for playing display advertisement content with described back-stage management center module;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of advertising platform;
Described advertisement is play in display advertising module and is embedded Quick Response Code scan module or sensing module, ad content is associated with corresponding 2 D code information or perception information, terminal user sends advertisement reading information by described Quick Response Code scan module or described sensing module to described Back Administration Module, obtains the material object of corresponding mobile phone communication time or currency or appointment; Or send and obtain ad-request to described Back Administration Module, described Back Administration Module receives obtaining after ad-request of terminal user's transmission, send to terminal user by obtaining ad content associated in ad-request, terminal user obtains the material object of mobile phone communication time or currency or appointment by browse advertisements content, and is stored in user's mobile phone account.
Further, described advertisement broadcasting display advertising module is one or more in display screen, outdoor large screen, outdoor advertising or paper media in TV screen, elevator.
Further, described sensing module is one or more in default voice recognition, color identification, infrared ray, ultraviolet ray or ultrasound wave.
Further, described functional module comprises while filling, supplements with money, enriches thing module; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center's module; With sms center module.
While filling, supplement, enrich thing module with money, terminal user is selecting the free material object that obtains mobile phone communication time or currency or appointment after browse advertisements information, and is stored in user's mobile phone account;
Call module, the dial system that terminal user's usage platform carries, converses while utilizing free filling of obtaining;
Social module, multiple social patterns, social rule when filling described in terminal user, supplement with money, substantial thing module and described exchange, payment module be associated;
Game module, multiple types game, when game rule is described with filling of terminal user, supplement with money, substantial thing module and described exchange, payment module be associated;
Exchange, payment module, user can by obtain fill time or supplement the product of exchanging in store with money, as required can exchange for ready money while filling, the cash of exchange or supplement with money and can pay and transfer accounts by third party.Also can pay to user mobile phone account and transfer accounts by third party, and convert the air time to, can be used for store module, game module, social module etc.;
Advertising display module, the advertisement that trade company submits to shows at various media terminations and mobile phone terminal respectively, shows according to column, classification, detail and product advertising;
Store module, can put into store by its commodity in the trade company of platform releasing advertisements, and exchange and payment rule that user specifies according to platform are exchanged or bought;
Data center's module, comprise ad content, terminal user's log-on message, 2 D code information, sensing module information, browsing information, while filling, supplement, enrich thing information, merchant information, exchange, payment information, platform business rule information, terminal searching information etc. with money;
Sms center module, trade company sends relevant information by SMS platform to terminal user;
Beneficial effect of the present invention is: advertising platform interaction systems provided by the invention can switch ad content flexibly based on advertisement playing device display advertisement, cost-saving; Also, by paper media's display advertisement, user can optionally watch own interested advertisement; By being arranged on the Quick Response Code on the picture of ad content of advertisement playing device or paper media, or by default voice recognition, color identification, infrared ray, ultraviolet ray or ultrasound wave in ad content, user can extend reading to ad content by mobile telephone scanning, has promoted significantly advertising results; User can the mobile phone communication time of Free Acquisition or the material object of currency or appointment by clicking after browse advertisements, and store in user's mobile phone account, user can use air time of acquisition and other people call, or go to store module, social module, game module that consumption obtains filling time, supplement with money, substantial thing etc.This platform can be realized user the advertisement of the advertisement on print media or outdoor media broadcasting is extended to reading, initiatively accepts advertisement, reaches the accurate input of advertising message, and advertisement putting cost is low, avoids the harassing and wrecking of waste advertisements to user.
Brief description of the drawings
Fig. 1 is structured flowchart of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described further:
In figure: 1-back-stage management center module, display advertising module, 3-functional module are play in 2-advertisement, 21-Quick Response Code scan module, 22-sensing module, when 31-fills, supplement with money, enrich thing module,, the 32-module of conversing, the social module of 33-, 34-game module, 35-exchanges, payment module, 36-advertising display module, 37-store module, 38-data center module, 39-sms center module.
Embodiment 1:
The present invention includes back-stage management center module, display advertising module is play in advertisement, functional module, advertisement is play in display advertising module and is embedded Quick Response Code scan module or sensing module, and functional module comprises while filling, supplement, enrich thing module, call module, social module, game module, exchange, payment module, advertising display module, store module, data center's module and sms center module with money.
Principle of work:
Ad content is associated with corresponding 2 D code information or perception information, and leave in back-stage management center module, in the time that user sees own interested advertisement in advertisement broadcasting display advertising module, remove to scan the Quick Response Code on ad content picture by mobile application terminal, or remove to detect sound default in ad content, color, infrared ray, ultraviolet ray or ultrasound wave by the application program in mobile application terminal and send advertisement reading information to backstage management center module, obtain the material object of corresponding mobile phone communication time or currency or appointment, or send and obtain ad-request to described Back Administration Module, back-stage management center module receives obtaining after ad-request of terminal user's transmission, send to terminal user by obtaining ad content associated in ad-request, user browses and watches advertisement, and the advertising message that user is browsed sends to back-stage management center module, back-stage management center module by the material object of the free mobile phone communication time of user's browse advertisements information acquisition or currency or appointment when filling, supplement with money, enrich thing module stores in user mobile phone account, the advertising message that data center's module of functional module is browsed each account arranges, understand each user's demand, user can use air time and other people call of acquisition by mobile phone account, or to store module, social module, when game module is gone filling of consumption acquisition, supplement with money, enrich thing etc.
Above one embodiment of the present of invention are had been described in detail, but described content is only preferred embodiment of the present invention, can not be considered to for limiting practical range of the present invention.All equalization variation and improvement etc. of doing according to the present patent application scope, within all should belonging to patent covering scope of the present invention.
Claims (4)
1. an interaction systems for paid advertising platform, is characterized in that, comprising:
Back-stage management center module, the core of interaction platform, for the mobile phone account information of leading subscriber, manages all modules, receives from the information of modules and send instruction to carry out to modules;
Display advertising module is play in advertisement, is connected, for playing display advertisement content with described back-stage management center module;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of advertising platform;
Described advertisement is play in display advertising module and is embedded Quick Response Code scan module or sensing module, ad content is associated with corresponding 2 D code information or perception information, terminal user sends advertisement reading information by described Quick Response Code scan module or described sensing module to described Back Administration Module, obtains the material object of corresponding mobile phone communication time or currency or appointment; Or send and obtain ad-request to described Back Administration Module, described Back Administration Module receives obtaining after ad-request of terminal user's transmission, send to terminal user by obtaining ad content associated in ad-request, terminal user obtains the material object of mobile phone communication time or currency or appointment by browse advertisements content, and is stored in user's mobile phone account.
2. the interaction systems of a kind of paid advertising platform as claimed in claim 1, is characterized in that: it is one or more in display screen, outdoor large screen, outdoor advertising or paper media in TV screen, elevator that display advertising module is play in described advertisement.
3. the interaction systems of a kind of paid advertising platform as claimed in claim 1, is characterized in that: described sensing module is one or more in default voice recognition, color identification, infrared ray, ultraviolet ray or ultrasound wave.
4. the interaction systems of a kind of paid advertising platform as claimed in claim 1, is characterized in that: described functional module comprises while filling, supplements with money, enriches thing module; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center's module; With sms center module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410166023.XA CN103955845A (en) | 2014-04-23 | 2014-04-23 | Interactive system of paid advertising platform |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410166023.XA CN103955845A (en) | 2014-04-23 | 2014-04-23 | Interactive system of paid advertising platform |
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| CN103955845A true CN103955845A (en) | 2014-07-30 |
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| CN201410166023.XA Pending CN103955845A (en) | 2014-04-23 | 2014-04-23 | Interactive system of paid advertising platform |
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Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105355158A (en) * | 2015-11-12 | 2016-02-24 | 日立电梯（中国）有限公司 | Elevator advertisement posting method and system |
| CN105662020A (en) * | 2014-11-21 | 2016-06-15 | 陈庭辉 | Novel showcase system |
| CN106251175A (en) * | 2016-07-29 | 2016-12-21 | 广州大数据文化传媒有限公司 | A kind of express delivery single bar code advertisement method for implantation |
| CN106485545A (en) * | 2016-09-30 | 2017-03-08 | 杭州凌萤科技有限公司 | A kind of active advertisement jettison system and implementation method |
| CN106485546A (en) * | 2016-09-30 | 2017-03-08 | 杭州凌萤科技有限公司 | A kind of interactive type advertisement jettison system and implementation method |
| CN106779841A (en) * | 2016-12-14 | 2017-05-31 | 王长青 | A kind of real-time and precise video or picture-text advertisement concern amount statistical method |
| CN107481027A (en) * | 2016-06-08 | 2017-12-15 | 株式会社司马图斯 | Learn application control method and use its system |
| CN108665320A (en) * | 2018-05-18 | 2018-10-16 | 汕头市智美科技有限公司 | A kind of intelligent marketing machine and its provide a user the method for product, operation system |
| CN108765760A (en) * | 2018-06-07 | 2018-11-06 | 刘正龙 | A kind of shared paper bag system |
| CN109308624A (en) * | 2017-07-27 | 2019-02-05 | 英业达科技有限公司 | Interactive type advertisement method and its system |
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| CN103218731A (en) * | 2013-03-25 | 2013-07-24 | 深圳市精彩明天科技有限公司 | Method and system utilizing two-dimension code to advertise |
| CN103226777A (en) * | 2013-03-15 | 2013-07-31 | 曹征 | Interactive platform for paid advertisements |
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Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103226777A (en) * | 2013-03-15 | 2013-07-31 | 曹征 | Interactive platform for paid advertisements |
| CN103218731A (en) * | 2013-03-25 | 2013-07-24 | 深圳市精彩明天科技有限公司 | Method and system utilizing two-dimension code to advertise |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105662020A (en) * | 2014-11-21 | 2016-06-15 | 陈庭辉 | Novel showcase system |
| CN105355158A (en) * | 2015-11-12 | 2016-02-24 | 日立电梯（中国）有限公司 | Elevator advertisement posting method and system |
| CN107481027A (en) * | 2016-06-08 | 2017-12-15 | 株式会社司马图斯 | Learn application control method and use its system |
| CN106251175A (en) * | 2016-07-29 | 2016-12-21 | 广州大数据文化传媒有限公司 | A kind of express delivery single bar code advertisement method for implantation |
| CN106485545A (en) * | 2016-09-30 | 2017-03-08 | 杭州凌萤科技有限公司 | A kind of active advertisement jettison system and implementation method |
| CN106485546A (en) * | 2016-09-30 | 2017-03-08 | 杭州凌萤科技有限公司 | A kind of interactive type advertisement jettison system and implementation method |
| CN106779841A (en) * | 2016-12-14 | 2017-05-31 | 王长青 | A kind of real-time and precise video or picture-text advertisement concern amount statistical method |
| CN109308624A (en) * | 2017-07-27 | 2019-02-05 | 英业达科技有限公司 | Interactive type advertisement method and its system |
| CN108665320A (en) * | 2018-05-18 | 2018-10-16 | 汕头市智美科技有限公司 | A kind of intelligent marketing machine and its provide a user the method for product, operation system |
| CN108765760A (en) * | 2018-06-07 | 2018-11-06 | 刘正龙 | A kind of shared paper bag system |
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Application publication date: 20140730 |