CN106485545A - A kind of active advertisement jettison system and implementation method - Google Patents
A kind of active advertisement jettison system and implementation method Download PDFInfo
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- CN106485545A CN106485545A CN201610872004.8A CN201610872004A CN106485545A CN 106485545 A CN106485545 A CN 106485545A CN 201610872004 A CN201610872004 A CN 201610872004A CN 106485545 A CN106485545 A CN 106485545A
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- terminal
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- interactive terminal
- advertisement putting
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention belongs to advertisement putting technology and application, a kind of specifically related to active advertisement jettison system, including interactive terminal, advertisement putting terminal, transmission medium and management platform, advertisement putting terminal is provided with Infrared Detectorss, real-time detection is carried out to the distance between interactive terminal and advertisement putting terminal by infrared acquisition mode, and set up the communication connection and interactive terminal between, information is sent to interactive terminal by communication connection, prompting interactive terminal scans described advertisement putting terminal, the content that interactive terminal collection advertisement putting terminal is represented is uploaded to management platform by transmission medium.A kind of active advertisement jettison system proposed by the present invention and implementation method can effectively collect the time place that advertisement putting crowd pays close attention to thrown in advertisement, by Data Analysis Services, can reach the effect deepening to throw in advertisement.The invention also discloses a kind of implementation method of active advertisement jettison system.
Description
Technical field
The present invention relates to one kind can solve, and advertisement delivery effect is collected and feedback data is processed, deepen to throw in effect etc., make
Advertisement putting people understands its advertisement delivery effect, the active advertisement jettison system of relevant information that advertisement is concerned etc. and realization
Method.Belong to advertisement putting technology and application.
Background technology
Ad system is mainly made up of advertisement position, ad elements, advertisement putting rule three parts, mainly according to different plans
Slightly rule, exports ad elements to different advertisement position, and wherein, advertisement position mainly describes the position of advertisement, shape, size etc.,
This ad elements mainly describes the content of advertisement, the such as ad content such as picture, animation or video, and described advertisement putting rule is pin
To ad elements and advertisement position in time, rule contact spatially.
But, in the prior art, advertisement putting is typically all that one-to-one terminal carries out advertisement putting, and is all unidirectional throwing
Place system, i.e. advertisement putting is gone out, and advertisement is paid close attention to by how many people, when pay close attention to, close fluence how many, concern advertisement
Whom is, what place, all cannot know.
In sum, for the deficiency during solving the defect of prior art presence and using, need invention one at present badly
Plant and can solve advertisement delivery effect collection and feedback data process, deepen to throw in effect etc., make advertisement putting people understand its advertisement
Throw in effect, the active advertisement jettison system of relevant information that advertisement is concerned etc. and implementation method.
Content of the invention
The present invention proposes one kind and can solve advertisement delivery effect collection and feedback data process, deepens to throw in effect etc., makes
Advertisement putting people understands its advertisement delivery effect, the active advertisement jettison system of relevant information that advertisement is concerned etc. and realization
Method, the deficiency during solving defect present in prior art and using.
In order to solve above-mentioned technical problem, the technical scheme is that：
A kind of active advertisement jettison system, including interactive terminal, advertisement putting terminal, transmission medium and management platform,
Described advertisement putting terminal is provided with Infrared Detectorss, by infrared acquisition mode to described interactive terminal and advertisement putting terminal
The distance between carry out real-time detection, and set up the communication connection and described interactive terminal between, by communication connection to described
Interactive terminal sends information, points out described interactive terminal to scan described advertisement putting terminal, described interactive terminal collection is wide
The content that announcement input terminal is represented is uploaded to management platform by transmission medium, and described management platform collects described interactive terminal
Throw in temporal information, location information and the type information of advertisement in reading described advertisement putting terminal, at data analysiss
Reason, realizes targetedly throwing in advertisement according to analysis result.
Described advertisement putting terminal is used for throwing in ad content, and the ad content that it is thrown in is interior with the interior registration of management platform
Appearance is consistent, and should have corresponding identity information.
Spooler is installed inside described management platform, receives the information that described interactive terminal uploads, and check
Whether the content being represented in the advertisement putting terminal that described interactive terminal uploads is consistent with the content of registration in management platform, and
By the calculating analyzing and processing of management platform, interactive terminal is given a response.
Management platform calculates analysis interactive terminal and pays close attention to the content being represented in advertisement putting terminal, and interactive terminal note
Volume membership information draws the feedback data of advertisement putting.
Described interactive terminal is intelligent movable equipment, and including mobile phone, PAD and computer, it is soft that described interactive terminal is provided with APP
Part, described APP software is provided with the registered members' module determining identity function.
Described transmission medium connects interactive terminal and management platform, carry out real-time Transmission data each other, order and
Information.
A kind of implementation method of active advertisement jettison system, comprises the following steps：
(1) advertisement putting terminal is passed through Infrared Detectorss the distance between described interactive terminal and advertisement putting terminal is entered
Row real-time detection, when detecting the distance between described interactive terminal and described advertisement putting terminal less than predeterminable range, with
Described interactive terminal sets up communication connection, sends information by communication connection to described interactive terminal, points out described interaction
Advertisement putting terminal described in terminal scanning；
(2) content that advertisement putting terminal is represented is uploaded to management platform by transmission medium by interactive terminal；
(3) described management platform receives the information that interactive terminal uploads, and checks the advertisement putting of interactive terminal upload eventually
Whether the content being represented in end is consistent with the content of registration in management platform, and is analyzed and processed by the calculating of management platform,
Interactive terminal is made with corresponding response；
(4) described management platform calculate analysis interactive terminal pay close attention to throw in advertisement putting terminal advertisement temporal information,
Location information and the information of type information and interactive terminal registered members' module, by Data Analysis Services, according to analysis knot
Fruit now targetedly throws in advertisement, realizes advertisement putting maximizing the benefits.
The present invention has the characteristics that following and beneficial effect：
A kind of active advertisement jettison system according to the present invention and implementation method can effectively be collected, advertisement putting people
Group pays close attention to the time place of thrown in advertisement, by registered members, can also collect the personal information of advertisement putting object, pass through
Data Analysis Services, can targetedly throw in advertisement, to reach more preferable advertisement delivery effect, mutual by platform and terminal
Dynamic, the effect deepening to throw in advertisement can be reached.
Brief description
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Have technology description in required use accompanying drawing be briefly described it should be apparent that, drawings in the following description be only this
Some embodiments of invention, for those of ordinary skill in the art, without having to pay creative labor, also may be used
So that other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the structural representation of a kind of present invention active advertisement jettison system and implementation method.
In figure, 1- interactive terminal；2- advertisement putting terminal；3- transmission medium；4- management platform.
Specific embodiment
Below in conjunction with the accompanying drawings the specific embodiment of the present invention is described further.Here it should be noted that for
The explanation of these embodiments is used to help understand the present invention, but does not constitute limitation of the invention.Additionally, it is disclosed below
As long as each embodiment of the present invention in involved technical characteristic do not constitute conflict each other and just can be mutually combined.
Structural representation with reference to a kind of active advertisement jettison system shown in Fig. 1 and implementation method.A kind of active
Advertisement delivery system, including the interactive terminal 1 for installing interactive terminal software, advertisement putting terminal 2, transmission medium 3 and pipe
Platform 4, described advertisement putting terminal 2 is provided with Infrared Detectorss, by infrared acquisition mode to described interactive terminal 1 with wide
Accuse the distance between input terminal 2 and carry out real-time detection, and set up the communication connection and described interactive terminal 1 between, by logical
Letter connects to described interactive terminal 1 transmission information, points out described interactive terminal 1 to scan described advertisement putting terminal 2, described
The content that interactive terminal 1 collection advertisement putting terminal is represented is uploaded to management platform 4 by transmission medium.Interactive terminal 1 is used
Interactive terminal software to be installed, interactive with back-end processing center；(various be not limited to mobile phone, handheld mobile device) and its run
APP or online exchange instrument (being not limited to wechat, QQ, Wang Wang etc.), advertisement putting terminal 2 is used for throwing in advertisement；(various do not limit
One advertisement putting terminal, medium), transmission medium 3 is used for transmitting the data exchange of interactive terminal and management platform；(it is not limited to mutually
Networking, WiFi, 3G, 4G, GPRS etc.), management platform 4 is used for installing back-stage management software, collects and processes interactive terminal and upload
Information.Described management platform 4 collects the time that described interactive terminal 1 throws in advertisement in reading described advertisement putting terminal 2
Information, location information and type information, by Data Analysis Services, realize targetedly throwing in advertisement according to analysis result.
Described interactive terminal 1 is intelligent movable equipment, and including mobile phone, PAD and laptop computer, described interactive terminal 1 is installed
The APP software of interactive terminal, including being not limited to：Wechat, QQ and Wang Wang, the APP software of interactive terminal is provided with determination identity work(
Registered members' module of energy.
Described advertisement putting terminal 2 is used for throwing in ad content, registration in its ad content thrown in and management platform 4
Content is consistent, and should have corresponding identity information.Its input form is applied to advertisement putting existing and that future, new invention found
Form.
Described transmission medium 3 connects interactive terminal 1 and management platform 4, responsible real-time Transmission data each other, order
And information, including but not limited to the Internet, WiFi, 3G, 4G, GPRS etc..
Spooler is installed inside described management platform 4, receives the information that interactive terminal 1 uploads, and check mutually
Whether the content being represented in the advertisement putting terminal 2 that dynamic terminal 1 uploads is consistent with the content of registration in management platform 4, and lead to
Cross the calculating analyzing and processing of management platform 4, interactive terminal 1 is given a response.
Management platform 4 calculates analysis interactive terminal 1 and pays close attention to the content being represented in advertisement putting terminal 2, and interaction is eventually
Hold 1 registered members' information to draw the feedback data of advertisement putting, realize advertisement putting maximizing the benefits.
Interactive terminal 1 pays close attention to the content being represented in advertisement putting terminal 2, has secondary input of advertisement and deepens to throw in effect
Function.
A kind of implementation method of active advertisement jettison system, comprises the following steps：
(1) advertisement putting terminal 2 pass through Infrared Detectorss between described interactive terminal 1 and advertisement putting terminal 2 away from
From carrying out real-time detection, it is less than predeterminable range when detecting the distance between described interactive terminal 1 and described advertisement putting terminal 2
When, set up communication connection with described interactive terminal 1, information is sent to described interactive terminal 1 by communication connection, point out institute
State interactive terminal 1 and scan described advertisement putting terminal 2；As two-dimensional code scanning advertisement putting terminal 2 once, directly determine that unique
Advertisement putting terminal 2, have advertisement secondary throw in deepen throw in effect function.
(2) content that advertisement putting terminal 2 is represented is uploaded to management platform 4 by transmission medium 3 by interactive terminal 1；
(3) described management platform 4 receives the information that interactive terminal 1 uploads, and checks the advertisement putting of interactive terminal 1 upload
Whether the content being represented in terminal 2 is consistent with the content of registration in management platform 4, and by the calculating analysis of management platform 4
Process, interactive terminal 1 is made with corresponding response；
(4) described management platform 4 calculates analysis interactive terminal 1 and pays close attention to the time letter throwing in advertisement in advertisement putting terminal 2
The information of breath, location information and type information and interactive terminal registered members' module, by Data Analysis Services, according to analysis
Result is realized targetedly throwing in advertisement, realizes advertisement putting maximizing the benefits.
Above in association with accompanying drawing, embodiments of the present invention are explained in detail, but the invention is not restricted to described enforcement
Mode.For a person skilled in the art, in the case of without departing from the principle of the invention and spirit, to these embodiments
Carry out multiple changes, modification, replacement and modification, still fall within protection scope of the present invention.
Claims (7)
1. a kind of active advertisement jettison system it is characterised in that：Including interactive terminal, advertisement putting terminal, transmission medium and
Management platform, described advertisement putting terminal is provided with Infrared Detectorss, by infrared acquisition mode to described interactive terminal with wide
Accuse the distance between input terminal and carry out real-time detection, and set up the communication connection and described interactive terminal between, by communication
Connect and send information to described interactive terminal, point out described interactive terminal to scan described advertisement putting terminal, described interaction
The content that terminal collection advertisement putting terminal is represented is uploaded to management platform by transmission medium, and described management platform collects institute
State temporal information, location information and the type information that interactive terminal throws in advertisement in reading described advertisement putting terminal, pass through
Data Analysis Services, realize targetedly throwing in advertisement according to analysis result.
2. a kind of active advertisement jettison system according to claim 1 it is characterised in that：Described advertisement putting terminal is used
In throwing in ad content, the ad content that it is thrown in is consistent with the content of registration in management platform, should have corresponding identity letter
Breath.
3. a kind of active advertisement jettison system according to claim 2 it is characterised in that：Peace inside described management platform
Equipped with spooler, receive the information that described interactive terminal uploads, and check the advertisement putting that described interactive terminal uploads
Whether the content being represented in terminal is consistent with the content of registration in management platform, and by the calculating analysis of management platform at
Reason, gives a response to interactive terminal.
4. a kind of active advertisement jettison system according to claim 1 or 3 it is characterised in that：Management platform calculates divides
Analysis interactive terminal pays close attention to the content being represented in advertisement putting terminal, and interactive terminal registered members' information draws advertisement putting
Feedback data.
5. a kind of active advertisement jettison system according to claim 1 it is characterised in that：Described interactive terminal is to move
Smart machine, including mobile phone, PAD and computer, described interactive terminal is provided with APP software, and described APP software is provided with determination identity
Registered members' module of function.
6. a kind of active advertisement jettison system according to claim 1 it is characterised in that：Described transmission medium connects mutually
Dynamic terminal and management platform, carry out real-time Transmission data each other, order and information.
7. a kind of implementation method of active advertisement jettison system it is characterised in that：Comprise the following steps：
(1) described advertisement putting terminal is passed through Infrared Detectorss the distance between described interactive terminal and advertisement putting terminal is entered
Row real-time detection, when detecting the distance between described interactive terminal and described advertisement putting terminal less than predeterminable range, with
Described interactive terminal sets up communication connection, sends information by communication connection to described interactive terminal, points out described interaction
Advertisement putting terminal described in terminal scanning；
(2) content that advertisement putting terminal is represented is uploaded to management platform by transmission medium by interactive terminal；
(3) described management platform receives the information that interactive terminal uploads, and checks in the advertisement putting terminal that interactive terminal uploads
Whether the content being represented is consistent with the content of registration in management platform, and by the calculating analyzing and processing of management platform, to mutual
Dynamic terminal makes corresponding response；
(4) described management platform calculates analysis interactive terminal and pays close attention to temporal information, the place throwing in advertisement in advertisement putting terminal
Information and the information of type information and interactive terminal registered members' module, by Data Analysis Services, real according to analysis result
Now targetedly throw in advertisement.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610872004.8A CN106485545A (en) | 2016-09-30 | 2016-09-30 | A kind of active advertisement jettison system and implementation method |
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| CN201610872004.8A CN106485545A (en) | 2016-09-30 | 2016-09-30 | A kind of active advertisement jettison system and implementation method |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107194720A (en) * | 2017-05-11 | 2017-09-22 | 杭州光速科技有限公司 | A kind of advertisement placement method based on cross-border electric business service platform |
| CN108921652A (en) * | 2018-06-14 | 2018-11-30 | 安徽鼎龙网络传媒有限公司 | A kind of turnaround system of micro- scene management backstage mobile phone store flowing two dimensional code |
| CN109872170A (en) * | 2017-12-01 | 2019-06-11 | 深圳市慧动创想科技有限公司 | Feedback data processing method, device and computer equipment are launched in advertisement |
| CN110992078A (en) * | 2019-11-06 | 2020-04-10 | 海南兴际网络科技有限公司 | Advertisement output method for intelligent robot |
| CN111369296A (en) * | 2020-03-09 | 2020-07-03 | 北京市威富安防科技有限公司 | Advertisement display method and device, computer equipment and storage medium |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107194720A (en) * | 2017-05-11 | 2017-09-22 | 杭州光速科技有限公司 | A kind of advertisement placement method based on cross-border electric business service platform |
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| CN111369296A (en) * | 2020-03-09 | 2020-07-03 | 北京市威富安防科技有限公司 | Advertisement display method and device, computer equipment and storage medium |
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Application publication date: 20170308 |