CN102968732A - Two-dimension code advertising communication device and method based on mobile communication terminal - Google Patents
Two-dimension code advertising communication device and method based on mobile communication terminal Download PDFInfo
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- CN102968732A CN102968732A CN2012104204899A CN201210420489A CN102968732A CN 102968732 A CN102968732 A CN 102968732A CN 2012104204899 A CN2012104204899 A CN 2012104204899A CN 201210420489 A CN201210420489 A CN 201210420489A CN 102968732 A CN102968732 A CN 102968732A
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Abstract
The invention provides a two-dimension code advertising communication device based on a mobile communication terminal. The device comprises an automatic two-dimension code detection module, a two-dimension code recognition module, a statistic module, a data base, an advertising backstage administration module and an evaluation module, when effective two-dimension code images can be obtained in effective area of an image sensor, the automatic two-dimension code detection module can automatically detect and obtain effective information, the two-dimension code recognition module is used for recognizing the obtained images and sending the images to a information processing unit, the statistic module performs the statistic according to scanning times and residence time of a scanned advertisement, the data base is used for storing one or more combinations of a streaming media uniform resource locator (URL), commodity detailed information, commodity anti-fake information and two-dimension code characteristic parameters, the advertising backstage administration module is used for acquiring the streaming media URL of the commodity in the data base by utilizing an image recognition result and sending the streaming media URL to a data transceiver module of a server, and the evaluation module is used for awarding users who meet certain conditions. When a customer scans the two-dimension code, the advertising is triggered to be played, the operation is simple and convenient, and the advertising replacement can be easily achieved.
Description
Technical field
The invention belongs to mobile communication and two-dimension code applied technical field, more particularly, be based on two-dimension code advertising ﹠ propagating device and the method for communication terminal.
Background technology
Progress along with society and technology, mechanics of communication and application mode also more and more adapt to user's demand, mobile phone and panel computer have entered into the every aspect of life, particularly along with propelling and the application in broadband network and broadband, smart mobile phone and panel computer become the most frequently used network-termination device, and the service that network provides is also more and more, for example except common search service, entertainment content, can provide the e-commerce initiative and the content that have more practical value.In addition, be exactly the consumer be simple consumption user, and trade company is simple trade company, being merely able to is single role, particularly the consumer except direct consumption can be satisfied the demand of self, this consumer behavior be for oneself can not bringing other any income from the consumption of self, and if consumer oneself oneself has good article or commodity, do not have good way to share with other or exchanges, the while does not produce benefit yet yet.
Along with the advertisement putting channel is more and more, but effect is difficult to quantize, and great majority can't be accomplished accurate input, can't upgrade at any time advertising message, target group are at random and are difficult to location etc. problem.The conventional ads media are by print media, TV, film, network, propagate to reading public and spectators with literal, picture, video, this circulation way, audient crowd is inaccurate, audient crowd may not be the potential user of enterprise, and traditional advertisement needs TV, network, the modes such as picture are propagated, and the consumer can not watch these advertisements whenever and wherever possible.
Two-dimension code (2-dimensional bar code, claim again two-dimensional bar code) be the chequered with black and white graphic recording data symbol information that (on the two-dimensional directional) distributes on the plane according to certain rules with certain specific geometric figure, it utilizes " O " and the concept of " 1 " bit stream that consists of the computer-internal logical foundations dexterously on coding, represent the literal numerical information with several geometrical bodies corresponding with scale-of-two, automatically process with realization information by image input device or photoelectric scanning device automatically identifying and reading, it has some general character of barcode technology: every kind of code system has its specific character set, each character occupies certain width, has certain verifying function etc., also have simultaneously the information automatic identification function to different rows, and processing graphics is rotated the characteristics such as variation.Two-dimension code has the characteristics such as storage capacity is large, confidentiality is high, tracking property is high, anti-damage is strong, redundant is large, cost is cheap.
Therefore, existing mobile phone advertisement Extension Software Platform also has a lot of deficiencies to be left to be desired.
Summary of the invention
In order to solve above-mentioned technical matters, the invention provides a kind of ageing strong, communication target accurately two-dimension code advertising ﹠ propagating device and the method for movement-based communicating terminal.
For achieving the above object, particularly the cost of existing Media Industry is high, specific aim is not strong, content is single, propagate the limited deficiency of user.The technical solution adopted for the present invention to solve the technical problems is:
The two-dimension code advertising ﹠ propagating device of movement-based communicating terminal comprises:
The communication terminal interface module, it sends image recognition result and terminal user in mobile communication information arrives the communication terminal data transmit-receive module or receives the Streaming Media URL that the communication terminal data transmit-receive module sends, and extracts streaming media video according to Streaming Media URL;
The communication terminal data transmit-receive module, it receives the information that the communication terminal interface module sends, and send to the Streaming Media URL that servers' data transceiver module or reception server end data transceiver module send by wireless network, and send it to the communication terminal interface module;
The servers' data transceiver module, it receives the information that the communication terminal data transmit-receive module sends, and send it to the advertisement Back Administration Module or receive the information that the advertisement Back Administration Module sends, and send to the communication terminal data transmit-receive module by wireless network;
The advertisement Back Administration Module, it uses image recognition result to inquire about in database and obtains these Commodity Flow media URL, and Streaming Media URL is sent to the servers' data transceiver module;
Also comprise:
Two-dimension code Auto-Sensing module, in the time can obtaining efficient 2-d code figure in the effective coverage of imageing sensor, effective information can be detected and obtain to this module automatically;
The two-dimension code identification module, information process unit is identified and be sent to the figure that can above-mentionedly obtain;
Statistical module, time that can the advertisement that scan is carried out the statistics of scanning times and the residence time, and is uploaded to database, adds up and analyzes, so that next step data are processed and data mining;
Evaluation module, the user can estimate above-mentioned institute browse advertisements, reaches some for estimating number of times, and perhaps evaluation result is by user that the advertiser accepted, can award, the mode of award can be for integration, return the benefit or other material, cash bonuses;
Database, it stores one or more combinations of Streaming Media URL, commodity details, commodity counterfeit prevention information, two-dimension code characteristic parameter.
Be further used as preferred embodiment, described two-dimension code comprises related content and the user identity of user's authentication registration.
Be further used as preferred embodiment, described advertisement Back Administration Module also comprises the advertisement accounting module, by the charging way of determining, calculates the accurate cost that advertiser should pay.
Be further used as preferred embodiment, described advertisement can be propagated by classification.
The two-dimension code method of advertisement spreading of movement-based communicating terminal may further comprise the steps:
Step 1: the related content that adds this Commdity advertisement in the two-dimension code;
Step 2: communication terminal items scanning two-dimension code, carry out image recognition and be sent to information process unit;
Step 3: the communication terminal data transmit-receive module sends image recognition result by cordless communication network and terminal user in mobile communication information arrives the servers' data transceiver module;
Step 4: the servers' data transceiver module sends image recognition result and terminal user in mobile communication information arrives the advertisement Back Administration Module;
Step 5: the advertisement Back Administration Module is according to the Streaming Media URL of these commodity in the image recognition result Query Database;
Step 6: send Streaming Media URL to the communication terminal transceiver module by cordless communication network;
Step 7: the communication terminal interface module is extracted streaming media video according to Streaming Media URL;
Step 8: by statistical module, the time of scanning advertisement is carried out the statistics of scanning times and the residence time, and be uploaded to database, add up and analyze, so that next step data are processed and data mining;
Be further used as preferred embodiment, also comprise in the step 8 and utilize evaluation module, the user can estimate above-mentioned institute browse advertisements, reach some for estimating number of times, perhaps evaluation result is by user that the advertiser accepted, can award, the mode of award can be for integration, return the benefit or other material, cash bonuses.
Be further used as preferred embodiment, the two-dimension code in the described step 1 also comprises related content and the user identity of user's authentication registration.
Be further used as preferred embodiment, the advertisement Back Administration Module in the described step 5 also comprises the advertisement accounting module, by the charging way of determining, calculates the accurate cost that advertiser should pay.
Be further used as preferred embodiment, described advertisement can be propagated by classification.
Two-dimension code must be with just presenting hiding information after camera scanning and the decoding, and this point can cause user's curiosity, and it is interactive that it is participated in.Second characteristic of two-dimension code advertisement are exactly the high efficiency that is not subjected to temporal and spatial constraints, and anywhere just can cause corresponding information and operation as long as take two-dimension code at any time.Two-dimension code can obtain in real time, accurately the user and sweep a yard information, adds up each user and claps action after yard behavior and user clap code, thereby utilize analysis of statistical data to go out the optimum effect of throwing in.
Beneficial effect of the present invention: the two-dimension code advertising ﹠ propagating device of movement-based communicating terminal of the present invention is comprised of two-dimension code Auto-Sensing module, two-dimension code identification module, statistical module, evaluation module, advertisement Back Administration Module and database, two-dimension code on consumer's items scanning, can trigger advertisement plays, easy to operate simple, by the backstage Advertising Management System, realize that easily advertisement substitutes, and unlike the expensive ad production of conventional ads.
Another beneficial effect of the present invention is: the two-dimension code method of advertisement spreading of movement-based communicating terminal of the present invention makes the consumer can watch the advertisement of target commodity whenever and wherever possible, by the communication terminal advertisement, not only can propagate merchandise news, can also propagate image and the corporate culture of enterprise, the consumer of items scanning is exactly the potential user of these commodity, therefore compared with existing mass medium, communication terminal advertising media transmission method is more direct, propagate more accurate, purchase intention immediately can stimulate consumer, and enterprise marketing is facilitated in the shopping that can at once place an order.
Description of drawings
Fig. 1 is the structural representation of the two-dimension code advertising ﹠ propagating device of movement-based communicating terminal proposed by the invention;
Fig. 2 is the process flow diagram of the two-dimension code method of advertisement spreading of movement-based communicating terminal proposed by the invention.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, embodiment of the present invention is described further in detail below in conjunction with accompanying drawing.
With reference to figure l, the two-dimension code advertising ﹠ propagating device of movement-based communicating terminal of the present invention, comprise: communication terminal interface module 103, it sends image recognition result and terminal user in mobile communication information arrives communication terminal data transmit-receive module 104 or receives the Streaming Media URL that communication terminal data transmit-receive module 104 sends, and extracts streaming media video according to Streaming Media URL;
Communication terminal data transmit-receive module 104, it receives the information that communication terminal interface module 103 sends, and send to the Streaming Media URL that servers' data transceiver module 105 or reception server end data transceiver module 105 sends by wireless network, and send it to communication terminal interface module 103;
Servers' data transceiver module 105, it receives the information that communication terminal data transmit-receive module 104 sends, and send it to advertisement Back Administration Module 106 or receive the information that advertisement Back Administration Module 106 sends, and send to communication terminal data transmit-receive module 104 by wireless network;
Advertisement Back Administration Module 106, it uses image recognition result to inquire about in database 107 and obtains these Commodity Flow media URL, and Streaming Media URL is sent to servers' data transceiver module 105;
Two-dimension code Auto-Sensing module 101, in the time can obtaining efficient 2-d code figure in the effective coverage of imageing sensor, effective information can be detected and obtain to this module automatically;
Two-dimension code identification module 102, information process unit is identified and be sent to the figure that can above-mentionedly obtain;
At system's backstage building database 107, corresponding a certain specific advertisement all has a unique identity code, and comprises corresponding initial information in this database, and identity code can be carried out mark with its merchandise classification, title, size or coding etc.
Communication terminal described in the present embodiment is smart mobile phone.Described smart mobile phone comprises that UI display routine module, application manager, MDBC interpretation process program module, system core module, articulamentum client realize the modules such as module; Described cloud server comprises modules such as using download and management services module, MDBC gateway, community service, WEB operate services, the realization of articulamentum service end.
Described communication terminal data transmit-receive module 104, communication terminal interface module 103, two-dimension code identification module 102, two-dimension code Auto-Sensing module 101 download to communication terminal by cordless communication network or use the PC terminal downloads and be transferred to communication terminal by data line.
More specifically, described two-dimension code comprises related content and the user identity of user's authentication registration.
More specifically, described advertisement Back Administration Module also comprises the advertisement accounting module, by the charging way of determining, calculates the accurate cost that advertiser should pay.
The correlative factors such as time of the position of advertisement in display screen, number of times that advertisement is scanned and broadcast have determined the expense collected to advertiser.For example, can select main positions, to have the value higher than corner location.This pays the machine-processed similar of the different expenses of storekeeper from commodity producers according to the position of its product on the shelf space in shop.
More specifically, described advertisement can be propagated by classification.Terminal user in mobile communication can copy described ad content or transmit, and can be sent to the interface that out of Memory is propagated terminal, and carries out the excitation distribution that ratio reduces gradually according to the number of times of propagating.
Also comprise by described advertiser affording redress to described mobile phone service provider, the compensation of communication fee perhaps directly is provided to terminal user in mobile communication.
The expense of described advertisement is paid by advertiser, and described expense has comprised described terminal user in mobile communication and scanned the telephone expenses excitation that each bar ad content should obtain.
Perhaps, the expense of described advertiser expenditure is directly to pay described management platform, this expense part is given to terminal user in mobile communication as telephone expenses by described mobile phone service provider, another part is paid described mobile phone service provider as the channel usage charges by described management platform, and some is as the income of described management platform oneself.
In addition, the user can select advertisement, in order to obtain the further information about this product.
With reference to Fig. 2, the two-dimension code method of advertisement spreading of movement-based communicating terminal of the present invention may further comprise the steps:
S201: the related content that adds this Commdity advertisement in the two-dimension code;
S202: communication terminal items scanning two-dimension code, carry out image recognition and be sent to information process unit;
S203: the communication terminal data transmit-receive module sends image recognition result by cordless communication network and terminal user in mobile communication information arrives the servers' data transceiver module;
S204: the servers' data transceiver module sends image recognition result and terminal user in mobile communication information arrives the advertisement Back Administration Module;
S205: the advertisement Back Administration Module is according to the Streaming Media URL of these commodity in the image recognition result Query Database;
S206: send Streaming Media URL to the communication terminal transceiver module by cordless communication network;
S207: the communication terminal interface module is extracted streaming media video according to Streaming Media URL;
S208: by statistical module, the time of scanning advertisement is carried out the statistics of scanning times and the residence time, and be uploaded to database, add up and analyze, so that next step data are processed and data mining;
Be further used as preferred embodiment, also comprise:
S209: utilize evaluation module, the user can estimate above-mentioned institute browse advertisements, reaches some for estimating number of times, and perhaps evaluation result is by user that the advertiser accepted, can award, the mode of award can be for integration, return the benefit or other material, cash bonuses.
Be further used as preferred embodiment, the two-dimension code among the described S201 also comprises related content and the user identity of user's authentication registration.
Be further used as preferred embodiment, the advertisement Back Administration Module among the described S205 also comprises the advertisement accounting module, by the charging way of determining, calculates the accurate cost that advertiser should pay.
Be further used as preferred embodiment, described advertisement can be propagated by classification.
The cordless communication network of transmission is a kind of in GSM network, cdma network, WCDMA network, CDMA2000 network, TD-SCDMA network, the WIFI network between communication terminal data transmit-receive module 3 and the servers' data transceiver module 4.
Although of the present invention two each and every one preferred embodiments only have been described here, its meaning be not limit the scope of the invention, applicability and configuration.On the contrary, to the detailed description of embodiment those skilled in the art are implemented.Will be understood that not departing from the definite spirit and scope of the invention situation of appended claims, can make suitable change and modification to some details.
Claims (10)
1. the two-dimension code advertising ﹠ propagating device of movement-based communicating terminal comprises: the communication terminal interface module, and the communication terminal data transmit-receive module, the servers' data transceiver module,
It is characterized in that: also comprise two-dimension code Auto-Sensing module, in the time can obtaining efficient 2-d code figure in the effective coverage of imageing sensor, effective information is detected and obtained to this module automatically;
Information process unit is identified and be sent to the two-dimension code identification module with the above-mentioned figure that obtains;
Statistical module carries out the statistics of scanning times and the residence time with scanned advertisement, and is uploaded to database, adds up and analyzes;
Database, it stores one or more combinations of Streaming Media URL, commodity details, commodity counterfeit prevention information, two-dimension code characteristic parameter;
The advertisement Back Administration Module, it uses image recognition result to inquire about in database and obtains these Commodity Flow media URL, and Streaming Media URL is sent to the servers' data transceiver module.
2. the two-dimension code advertising ﹠ propagating device of movement-based communicating terminal according to claim 1, it is characterized in that: also comprise evaluation module, the user can estimate the above-mentioned advertisement of browsing, reach some for estimating number of times, perhaps evaluation result is awarded by the user that the advertiser accepted.
3. the two-dimension code advertising ﹠ propagating device of movement-based communicating terminal according to claim 1 and 2, it is characterized in that: described advertisement Back Administration Module also comprises the advertisement accounting module, by the charging way of determining, calculates the expense that advertiser should pay.
4. the two-dimension code advertising ﹠ propagating device of movement-based communicating terminal according to claim 3, it is characterized in that: described advertisement can be propagated by classification.
5. the two-dimension code advertising ﹠ propagating device of described movement-based communicating terminal according to claim 3, it is characterized in that: described two-dimension code comprises related content and the user identity of user's authentication registration.
6. the two-dimension code method of advertisement spreading of movement-based communicating terminal may further comprise the steps:
Step 1: the related content that adds this Commdity advertisement in the two-dimension code;
Step 2: communication terminal items scanning two-dimension code, carry out image recognition and be sent to information process unit;
Step 3: the communication terminal data transmit-receive module sends image recognition result by cordless communication network and terminal user in mobile communication information arrives the servers' data transceiver module;
Step 4: the servers' data transceiver module sends image recognition result and terminal user in mobile communication information arrives the advertisement Back Administration Module;
Step 5: the advertisement Back Administration Module is according to the Streaming Media URL of these commodity in the image recognition result Query Database;
Step 6: send Streaming Media URL to the communication terminal transceiver module by cordless communication network;
Step 7: the communication terminal interface module is extracted streaming media video according to Streaming Media URL;
Step 8: by statistical module, the time of scanning advertisement is carried out the statistics of scanning times and the residence time, and be uploaded to database, add up and analyze, so that next step data are processed and data mining.
7. the two-dimension code method of advertisement spreading of the movement-based communicating terminal described in according to claim 6, it is characterized in that: also comprise in the step 8 and utilize evaluation module, the user can estimate above-mentioned institute browse advertisements, reach some for estimating number of times, perhaps evaluation result is awarded by the user that the advertiser accepted.
8. according to claim 6 or the two-dimension code method of advertisement spreading of the movement-based communicating terminal described in 7, it is characterized in that: the two-dimension code in the described step 1 also comprises related content and the user identity of user's authentication registration.
9. the two-dimension code method of advertisement spreading of movement-based communicating terminal according to claim 8, it is characterized in that: the advertisement Back Administration Module in the described step 5 also comprises the advertisement accounting module, by the charging way of determining, calculate the accurate cost that advertiser should pay.
10. the two-dimension code method of advertisement spreading of movement-based communicating terminal according to claim 8, it is characterized in that: described advertisement can be propagated by classification.
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| CN110298701A (en) * | 2019-06-28 | 2019-10-01 | 中国移动通信集团山东有限公司 | Advertisement charging method and device, electronic equipment and computer readable storage medium |
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