CN104463631B - A kind of advertisement demonstration method based on Quick Response Code, system and mobile terminal - Google Patents
A kind of advertisement demonstration method based on Quick Response Code, system and mobile terminal Download PDFInfo
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- CN104463631B CN104463631B CN201410780971.2A CN201410780971A CN104463631B CN 104463631 B CN104463631 B CN 104463631B CN 201410780971 A CN201410780971 A CN 201410780971A CN 104463631 B CN104463631 B CN 104463631B
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Abstract
The present invention provides a kind of advertisement demonstration method based on Quick Response Code, including step：Character information is selected, whether the size for judging the character information is more than predetermined threshold value；If so, generation multiframe Quick Response Code advertisement interface；The multiframe Quick Response Code in the multiframe Quick Response Code advertisement interface is scanned, obtains the character information corresponding to the multiframe Quick Response Code.The present invention is easy to operate, it can on the one hand solve that user can be being allowed in the case where not connecting to network and not connecting hardware interface, the problem of information of mobile terminal is transmitted mobile terminal or mobile terminal in PC ends is carried out, reduces the flow cost that user transmits some information；On the other hand it allows with reference to character information, more accurately advertisement dispensing is carried out to user, improve the effect of advertisement dispensing.Meanwhile the present invention also provides a kind of advertising display systems and mobile terminal based on Quick Response Code.
Description
Technical field
The present invention relates to a kind of advertising field, more particularly to a kind of advertisement demonstration method based on Quick Response Code, system
And mobile terminal.
Background technology
Advertisement is information age the most commonly used publicity marketing methods now.With the development of science and technology, the form of advertisement is got over
Come it is abundanter, from the internet multimedia of earliest print media, broadcasters till now.And it is current, utilize two
It is also to emerge in an endless stream that dimension code, which binds some advertising informations and carries out product or the form of service popularization,.Quick Response Code answering in terms of advertisement
By the use of remaining in using Quick Response Code as a kind of carrier of information, show the advertising information of Quick Response Code storage to user or pass through
The URL of Quick Response Code storage is provided a user on a kind of channel of quick access advertising resource.
Major part browses the information of acquisition from computer, to be forwarded on mobile phone or tablet, generally requires by QQ, short
It the modes such as letter or even needs to complete by way of wirelessly or non-wirelessly transmitting after generating document.This aspect needs network
Connection, on the other hand needs more complicated operation（Kai Liangge chat softwares are at least wanted in operation every time, time of cost also compared with
It is more）, in reality many troubles are caused using user.In addition, it is needed when transmitting information using chat software by software vendor
Transit server, this may bring security risk.
It is a kind of not only can quickly allow user information into row information transmit, but also can carry out advertisement promotion will give advertisement businessman with
New user demand will be become by carrying out a kind of mode of completely new publicity marketing methods.
Invention content
Based on the above situation, the present invention proposes a kind of advertisement demonstration method based on Quick Response Code, user can be used
Mobile terminal or mobile terminal transmit the information of mobile terminal in solving the progress PC ends in the case of no network connection；It is right
In advertisement businessman, then can be used for showing advertising information, for promotional product.In use, user using computer mouse or
Person's mobile terminal touch screen selects character information, and whether the size for judging the character information is more than predetermined threshold value；If so, generation
Multiframe Quick Response Code advertisement interface, the multiframe Quick Response Code include multiple single frames Quick Response Codes, and each single frames Quick Response Code includes part institute
State character information；The multiframe Quick Response Code is scanned, obtains the character information corresponding to single frames Quick Response Code.In this way, in user logical
It crosses and is retrieved on computer when need download information, it is possible to user is transferred to by Quick Response Code, it is special not need to user
It connects to network, is not transmitted by chat tool into row information, increase the efficiency of information transmission.Meanwhile advertisement businessman can also
The product of oneself is allowed to be conducted promotion to.
A kind of advertisement demonstration method based on Quick Response Code, including step：Character information is selected, judges the character information
Whether size is more than predetermined threshold value；If so, generation multiframe Quick Response Code advertisement interface；It scans in the multiframe Quick Response Code advertisement interface
Multiframe Quick Response Code, obtain the character information corresponding to the multiframe Quick Response Code.
Further, if the size of the character information is no more than predetermined threshold value, single frames Quick Response Code advertisement interface is generated,
It scans single frames Quick Response Code in the single frames Quick Response Code advertisement interface and obtains corresponding character information.
Further, the multiframe Quick Response Code include corresponding multiple single frames Quick Response Codes, the single frames Quick Response Code packet
It is identified containing sequence；Character information according to corresponding to the sequence mark will obtain single frames Quick Response Code is combined into the selection character
Information.
Further, it generates wide in the selection character information match selection advertising database during advertisement interface
Accuse information.
The present invention also provides a kind of information transmission system based on Quick Response Code, including character information selecting module, Quick Response Code
Advertisement interface generation module and Response Code scan module；The character information selecting module is used to obtain the character of user's selection
Information；Quick Response Code advertisement interface generation module is used to judge whether the character information is more than default according to the character information
Threshold value；If so, the Quick Response Code advertisement interface generation module generation multiframe Quick Response Code advertisement interface；The Response Code scan module
For scanning the multiframe Quick Response Code in the multiframe Quick Response Code advertisement interface, the character letter corresponding to the multiframe Quick Response Code is obtained
Breath.
In addition, the present invention also provides a kind of mobile terminal based on 2 D code information transmission, the mobile terminal is used to lead to
The multiframe Quick Response Code generated according to the selected character information of user is over-scanned, to obtain the character corresponding to multiframe Quick Response Code
Information.
Relative to the prior art, a kind of advertisement demonstration method based on Quick Response Code provided by the invention can allow user to exist
In the case of not connecting to network and not connecting hardware interface, effective transmission of information is realized.Reduce user and transmit some letters
The flow cost of breath increases a kind of mode of new user information interaction.Meanwhile mistake of the advertisement businessman to be transmitted using information
Journey allows the product of oneself to be conducted promotion to；Simultaneously using the matching of character information and advertising information, advertising information is screened, it is right
User carries out more accurately advertisement dispensing, improves the effect of advertisement dispensing.
Description of the drawings
Fig. 1 is a kind of flow diagram of advertisement demonstration method embodiment based on Quick Response Code of the present invention；
Fig. 2 is the Quick Response Code advertisement interface structure diagram of the present invention；
Fig. 3 is a kind of structure diagram of advertising display system embodiment based on Quick Response Code of the present invention.
Specific embodiment
Present user is in the information for seeing number of site, if it is desired to by the information of selection from computer（These packets
Include the contact method of some businessmans, the classical content of certain article or station address etc. information）Be transferred to mobile phone or other
During computer, the method for use is that selection content is selected with mouse, is then carried out using qq or other chat tools
One information exchange.And such operation can have problems that：Firstth, computer is needed to need installation is corresponding to chat with mobile phone
Its tool and each other good friend；Secondth, it needs to surf the Internet（It needs to generate campus network）, this flow is that most people use meter
It can be generated when calculation machine.Third, the only simple advertising information using Quick Response Code storage, not with the application of user's actual need
Connected applications, and the information content of advertisement is relatively fewer, is extremely difficult to gray requirement.
To solve the above problems, the present invention program is described in detail below in conjunction with better embodiment therein.
As shown in Figure 1, the method in the present embodiment includes step：
S101：Character information is selected, whether the size for judging the character information is more than predetermined threshold value.If so, into
S102, if it is not, into S104.
User selects the information to be transmitted by user's mouse or mobile terminal touch screen.Due to selected by user
Character information be uncertain, and the information capacity that Quick Response Code can store is limited.System first sets predetermined threshold value size herein
With 50 characters, enter S102 if the character of user's selection is more than 50 words, if the character of user's selection is no more than 50
A word then enters S104；
S102：Generate multiframe Quick Response Code advertisement interface.
Multiframe Quick Response Code advertisement interface is generated according to the character information of S101, is believed including multiframe Quick Response Code and advertisement
Breath.
Multiframe Quick Response Code includes multiple single frames Quick Response Codes, and each single frames Quick Response Code includes partial character information, multiple single frames
The information composition selected character information of user that Quick Response Code is included, determines according to the relationship of selection character information and predetermined threshold value
How many frame single frames Quick Response Code of dynamic two-dimension code determined；Herein,
Assuming that the number of words that user selects is 252 words, and predetermined threshold value is 50 characters, then is being converted into multiframe two dimension
When code, rounding+1=5+1=6 of the frame number of the multiframe Quick Response Code=252/50.If the number of words that user selects is 250 and default threshold
It is 50 to be worth, then frame number=250/50=5 of the multiframe Quick Response Code.The figure of gif forms can be used in multiframe Quick Response Code in the present embodiment
Piece or flash are preserved, and each single frames Quick Response Code is shown N seconds（For example 1s, enough mobile terminals are scanned parsing）, then
Loop play can thus be realized and completely show entire 2 D code information within the unit interval（The two dimension of Dynamic Display
Code）.It is of course also possible to show multiple single frames Quick Response Codes simultaneously in same picture, these Quick Response Codes composition multiframe Quick Response Code.
It is more when generating multiframe Quick Response Code in order to which user is allowed not generate mistake to the single frames Quick Response Code repeated in scanning
Comprising sequence label in each single frames Quick Response Code of frame Quick Response Code, the generation of multiframe Quick Response Code can be identified by this sequence mark
Sequentially.Meanwhile each single frames Quick Response Code can also include total number of frames, be known whether in scanning by total number of frames
Complete the scanning of all frames.Since sequence identifies meeting loop play or is directly shown respectively in same picture, sequentially sweeping
, can also be it is clear that total number of frames after retouching each frame Quick Response Code, thus total number of frames can be omitted.
As shown in Fig. 2, entire Quick Response Code advertising circle face includes the display interface of Quick Response Code and display circle of advertising information
Face.Square portion of the Quick Response Code in figure, and its peripheral interface then can plant corresponding advertising information.User both can be in this way
See Quick Response Code, advertisement businessman can carry out advertising display using Quick Response Code ambient interfaces again.Here advertising information includes：To
User, which shows the advertising information of Quick Response Code storage or provides a user one kind by the URL that Quick Response Code stores, quickly accesses advertisement
The channel of resource；Both advertising informations may occupy the resource of a part of Quick Response Code, lead to the frame number of normal Quick Response Code
Increase, while can also increase the time of scanning input, and also need to mobile terminal scan module can in Quick Response Code area
Divide character information and advertising information.And in the case of no linked network, it is easier to cause advertising information that cannot update,
Or the situation that advertising information cannot show.For this purpose, advertising information is made advertising database by the present invention in components of system as directed（Joining
Network server may be used in the case of net as data source）, after Quick Response Code generates, call interior in advertising database
Hold, the character information selected during advertisement according to user is called to select to believe with the highest advertisement of character information matching degree from database
Breath.For example, contain the printed words of " cake " in the character information of user's selection, and after it generates Quick Response Code, search advertisements Information Number
According to the advertisement in relation to cake etc in library, shown behind generation Quick Response Code advertisement interface；It can both allow Customer Acquisition in this way
Enough merchandise news, and advertiser can be helped to realize and precisely launch advertisement.
S103：The multiframe Quick Response Code in multiframe Quick Response Code advertisement interface is scanned, obtains the character corresponding to multiframe Quick Response Code
Information.
When scanning input multiframe Quick Response Code, in the case of no sequence mark, can also obtain in multiframe Quick Response Code
Character information corresponding to each single frames Quick Response Code, if in the case where single frames Quick Response Code is less, user passes through the every of acquisition
Character information corresponding to a single frames Quick Response Code is obtained with selection character information, is only possible to occur getting duplicate message
And obtain the chaotic situation of character information sequence.
As more preferably examples of implementation, multiframe Quick Response Code is generated according to S102, no matter user is when to two dimension
Code is scanned, and is identified by this sequence（It can also include total number of frames）The complete letter of multiframe Quick Response Code can be collected into
Breath.For example, generation multiframe Quick Response Code has 5 frames, the content of the 1st frame single frames Quick Response Code is the selected character information of certain customers,
Its sequence is identified as 1.Similarly, below the 2nd, 3,4, the contents of 5 frames be also in this way.At a time, scanning input is single to the 3rd
The content of frame Quick Response Code, need to only obtain the 1st, 2,4, the contents of 5 frames.If repeated content, it is possible to utilize sequence
Mark rejects the content for repeating to obtain.Complete multiframe Quick Response Code can be obtained according to sequence mark in this way to believe
Breath, then the character letter selected per the character information corresponding to frame single frames Quick Response Code using the identifier combination that sorts into user will be obtained
Breath.
In order to which any frame Quick Response Code for ensureing multiframe Quick Response Code has correctly been scanned during display, in the present embodiment
The mode of voice feedback is employed to coordinate the speed of sender and scanning side, correctly a frame two has been completed in scanning whenever scanning side
Code is tieed up just by generating the voice of a predeterminated frequency, when the equipment for transmitting the information detects the voice signal of this predeterminated frequency
It is known that scanning side has completed the processing of present frame later, the system of noting that is switched to next frame Quick Response Code and is shown.
S104：Single frames Quick Response Code advertisement interface is generated, the single frames Quick Response Code scanned in single frames Quick Response Code advertisement interface obtains
Corresponding character information.
As multiframe Quick Response Code advertisement interface, single frames Quick Response Code advertisement interface also includes single frames Quick Response Code and advertisement is believed
Breath.
Since the character information of user's selection is less, single frames Quick Response Code advertisement interface is directly generated, user only need to be to wherein
Quick Response Code be scanned the corresponding character information that can be parsed.
It is corresponding with the embodiment of the method for the present invention, a kind of advertisement exhibition based on Quick Response Code of the present invention is shown in Fig. 3
Show the structure diagram of system embodiment.
A kind of advertising display system based on Quick Response Code is generated including character information selecting module, Quick Response Code advertising circle face
Module and Response Code scan module；The character information selecting module is used to obtain the character information of user's selection；Quick Response Code
Advertisement interface generation module is used to judge whether the character information is more than predetermined threshold value according to the character information；If so,
The two-dimensional code generation module generation multiframe Quick Response Code advertisement interface；The Response Code scan module is used to scan multiframe Quick Response Code
Multiframe Quick Response Code in advertisement interface obtains the character information corresponding to each single frames Quick Response Code.
Wherein, character information selecting module and Quick Response Code advertisement interface generation module are in information generating device, Quick Response Code
Scan module is in information acquisition apparatus.When system works, user utilizes mouse or touch in character information selecting module
Screen is selected to select character information, determines generation Quick Response Code advertisement interface.At this point, Quick Response Code advertisement interface generation module root
According to the character information of user's selection to determine whether more than predetermined threshold value, if so, generation multiframe Quick Response Code advertisement interface, if it is not,
Generate single frames Quick Response Code advertisement interface.The display screen of information generating device shows generated Quick Response Code advertisement interface, and information obtains
Taking equipment generates the Quick Response Code at Quick Response Code advertisement interface by Response Code scan module scanning, and then parsing is obtained in Quick Response Code
Corresponding character information.
As more preferably embodiment, Quick Response Code advertisement interface generation module is connected with Quick Response Code transmission control module, and two
Dimension code scan module is connected with Quick Response Code feedback module, for controlling switch speed of the multiframe Quick Response Code in switching at runtime.For
Ensure that any frame Quick Response Code of multiframe Quick Response Code is correctly scanned during display, Quick Response Code feedback module uses voice
The mode of feedback coordinates the speed of sender and scanning side, and whenever scanning side, correctly scanning has completed a frame Quick Response Code just by two
The voice that code feedback module generates a predeterminated frequency is tieed up, the Quick Response Code transmission control module of sender detects this default frequency
It is known that scanning side has completed the processing of present frame after the voice signal of rate, notes that Quick Response Code advertisement interface generation module is cut
Next frame Quick Response Code is changed to be shown.
As more preferably embodiment, Quick Response Code advertisement interface generation module is connected with advertising database, advertisement here
Database can be local data base or network data base；Advertising database is used to generate in Quick Response Code advertising circle face
When module generates advertisement interface, according to the advertising information in the selection character information match selection advertising database.
The system, which can also use, utilizes a kind of advertisement demonstration method based on Quick Response Code in the method for the present invention embodiment
Method, the effect and benefit brought are corresponding with embodiment of the method, herein not reinflated description.
In addition, the invention also discloses a kind of mobile terminal based on Quick Response Code advertising display, mobile terminal is used to pass through
The multiframe Quick Response Code in the multiframe Quick Response Code advertisement interface generated according to the selected character information of user is scanned, it is more to obtain
Character information corresponding to frame Quick Response Code.
When selected character information is no more than predetermined threshold value, the multiframe Quick Response Code advertisement interface replaces with single frames two
Tie up code advertisement interface.
The mobile terminal, which may be used, utilizes a kind of advertisement demonstration method based on Quick Response Code in the method for the present invention embodiment
Method, the effect and benefit brought are corresponding with embodiment of the method, herein not reinflated description.
Embodiment described above only expresses embodiments of the present invention, and description is more specific and detailed, but can not
Therefore it is interpreted as the limitation to the scope of the claims of the present invention.It should be pointed out that for those of ordinary skill in the art,
Without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to the protection model of the present invention
It encloses.Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (10)
1. a kind of advertisement demonstration method based on Quick Response Code, which is characterized in that including step:Character information is selected, described in judgement
Whether the size of character information is more than predetermined threshold value；If so, generation multiframe Quick Response Code advertisement interface；Scan the multiframe Quick Response Code
Multiframe Quick Response Code in advertisement interface obtains the character information corresponding to the multiframe Quick Response Code；The multiframe Quick Response Code is by more
A single frames Quick Response Code loop play forms and shows complete multiframe 2 D code information by loop play；The single frames two dimension
Code includes sequence mark；For rejecting the duplicate contents obtained in the information for obtaining loop play single frames single frames Quick Response Code.
2. advertisement demonstration method according to claim 1, which is characterized in that if the size of the character information is no more than in advance
If threshold value, then single frames Quick Response Code advertisement interface is generated, scan single frames Quick Response Code acquisition pair in the single frames Quick Response Code advertisement interface
The character information answered.
3. advertisement demonstration method according to claim 1, which is characterized in that single frames two will be obtained according to the sequence mark
Character information corresponding to dimension code is combined into the selection character information.
4. according to the advertisement demonstration method described in claims 1 or 2 or 3, which is characterized in that during generation advertisement interface according to
Select the advertising information in character information match selection advertising database.
5. a kind of advertising display system based on Quick Response Code, which is characterized in that including character information selecting module, Quick Response Code advertisement
Interface generation module and Response Code scan module；The character information selecting module is used to obtain the character letter of user's selection
Breath；Quick Response Code advertisement interface generation module is used to judge whether the character information is more than default threshold according to the character information
Value；If so, the Quick Response Code advertisement interface generation module generation multiframe Quick Response Code advertisement interface；The multiframe Quick Response Code is by multiple
Single frames Quick Response Code loop play forms and shows complete multiframe 2 D code information by loop play；The two-dimensional code scanning
Module is used to scan the multiframe Quick Response Code in the multiframe Quick Response Code advertisement interface, obtains the word corresponding to the multiframe Quick Response Code
Accord with information；The single frames Quick Response Code includes sequence and identifies；For being picked in the information for obtaining loop play single frames single frames Quick Response Code
Except the duplicate contents of acquisition.
6. advertising display system according to claim 5, which is characterized in that if described in two-dimensional code generation module judgement
Character information then generates single frames Quick Response Code advertisement interface, the Response Code scan module scans the list not above predetermined threshold value
Single frames Quick Response Code in frame Quick Response Code advertisement interface can then obtain the character information.
7. advertising display system according to claim 6, which is characterized in that single frames two will be obtained according to the sequence mark
Character information corresponding to dimension code is combined into the selection character information.
8. according to the advertising display system described in claim 5 or 6 or 7, which is characterized in that the two-dimensional code generation module and two
Dimension code transmission control module is connected, and the Response Code scan module is connected with Quick Response Code feedback module, and the Quick Response Code feeds back mould
Block is used for after Response Code scan module scanning one frame Quick Response Code of completion, to the Quick Response Code transmission control module feedback information,
And the Quick Response Code transmission control module is allowd to control switch speed of the multiframe Quick Response Code in switching at runtime；It is described
Quick Response Code feedback module coordinates the speed of sender and scanning side by the way of voice feedback, and whenever scanning side, oneself correctly sweeps
It retouches and completes the voice that a frame Quick Response Code is just generated a predeterminated frequency by the Quick Response Code feedback module, the Quick Response Code of sender passes
Defeated control module is known that the own processing for completing present frame in scanning side after detecting the voice signal of this predeterminated frequency, just logical
Know that Quick Response Code advertisement interface generation module is switched to next frame Quick Response Code and is shown.
9. according to the advertising display system described in claim 5 or 6 or 7, which is characterized in that the Quick Response Code advertising circle face generates mould
Block is connected with advertising database, and advertising database here can be local data base or network data base；Advertisement number
It is used for according to library when Quick Response Code advertisement interface generation module generates advertisement interface, it is wide according to the selection character information match selection
Accuse the advertising information in database.
10. a kind of mobile terminal based on Quick Response Code, which is characterized in that the mobile terminal is used for through scanning according to user institute
Multiframe Quick Response Code in the multiframe Quick Response Code advertisement interface that the character information of selection is generated, to obtain corresponding to multiframe Quick Response Code
Character information；When selected character information is no more than predetermined threshold value, the multiframe Quick Response Code replaces with single frames Quick Response Code；
The multiframe Quick Response Code is made of multiple single frames Quick Response Code loop plays and shows complete multiframe two dimension by loop play
Code information；The single frames Quick Response Code includes sequence and identifies；For being picked in the information for obtaining loop play single frames single frames Quick Response Code
Except the duplicate contents of acquisition.
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| CN201410780971.2A CN104463631B (en) | 2014-06-22 | 2014-12-17 | A kind of advertisement demonstration method based on Quick Response Code, system and mobile terminal |
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| CN2014102790442 | 2014-06-22 | ||
| CN201410279044 | 2014-06-22 | ||
| CN201410780971.2A CN104463631B (en) | 2014-06-22 | 2014-12-17 | A kind of advertisement demonstration method based on Quick Response Code, system and mobile terminal |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104966218A (en) * | 2015-07-09 | 2015-10-07 | 浙江工商大学 | Two-dimension code advertisement putting and channel evaluating method based on dual URLs (uniform resource locators) |
| CN106131586A (en) * | 2016-07-14 | 2016-11-16 | 郝迎喜 | Dynamic two-dimension code is utilized to play the method and device of video |
| CN106358091B (en) * | 2016-08-31 | 2019-07-23 | 武汉矽感科技有限公司 | The processing method and processing device of multiframe identification code |
| CN110008781B (en) * | 2019-04-19 | 2022-06-03 | 重庆三峡学院 | Two-dimensional multi-frame modulation and demodulation method |
| CN110674660B (en) * | 2019-09-26 | 2021-11-05 | 珠海格力电器股份有限公司 | Method and device for determining graphic code information, terminal equipment and household appliance |
| CN111404904A (en) * | 2020-03-09 | 2020-07-10 | 安徽领云物联科技有限公司 | Data security exchange method and device for physical isolation of internal network and external network |
| CN112418948A (en) * | 2020-12-04 | 2021-02-26 | 广西慢动作信息科技有限公司 | Advertisement putting method and system capable of realizing free recycling of articles |
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