CN112418948A - Advertisement putting method and system capable of realizing free recycling of articles - Google Patents
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Abstract
The invention relates to the technical field of advertisement putting based on article use, in particular to an advertisement putting method and an advertisement putting system capable of realizing free recycling of articles. The online and offline advertising information added to the free articles can realize advertising effects of high exposure, high precision, high frequency and high circulation rate. And the articles can be recovered and recycled for use, and the advertisements are printed again, so that the resources are saved, the waste is reduced, and the environmental pollution is greatly reduced.
Description
Technical Field
The invention relates to the technical field of advertisement putting based on article use, in particular to an advertisement putting method and an advertisement putting system capable of realizing free recycling of articles.
Background
With the rapid development of national economy, living consumption becomes an indispensable important part in daily life of people, and the problems of low commodity/article reuse rate, environmental pollution, great waste of commodity/article resources and the like are also met while the requirement of people on daily life is met. Concepts such as civilized cities, resource utilization, recycling economy and the like continuously enter the eyes of people, and in recent years, China also makes relevant legal laws and laws many times and encourages policies to guide social parties to participate in environmental protection, resource optimization and resource recycling building systems, and although certain effects are achieved, the effects are unsatisfactory in certain specific fields, such as the limited use of plastic bags, the recycling sharing of books and periodicals, the use of shared bicycles, the use of living goods and the like.
Particularly, after the plastic-limiting order is issued and implemented in China in 2008, the effect is not good, the 'upgraded version' plastic-limiting measure is popularized and implemented in China again in 2020, although shopping bag charging use systems are implemented in large-scale shopping malls, supermarkets and convenience stores at present, only a few cash are needed for charging each plastic bag, consumers only want to carry shopping bags for convenience and avoiding carrying troubles, and the shopping bags are rigid in demand by the consumers, so that the expenditure burden of the consumers is only increased in vain in the conventional charging shopping bags, but the purpose of plastic limiting is not effectively achieved. In addition, some small shops, small supermarkets, individual households and other merchants do not strictly execute the requirement of the plastic limiting order, and still provide plastic bags for customers in large quantities free of charge, so that serious environmental pollution and great resource waste are caused. According to incomplete statistics, billions or even billions of plastic bags are consumed daily in China, and unfortunately, the data has a growing trend, scientists indicate that the time for the plastic bags to be degraded in a landfill mode is dozens of years to hundreds of years, which is a serious obstacle to the global ecological environment and the sustainable development of society. In order to solve such problems, how to construct a system or method which not only can effectively limit the use of plastic bags from the source by innovation, but also can be popularized and applied to the recycling of other commodities/articles is inevitably a problem which needs attention by the current society, government, enterprise and consumers.
The circular economy is a resource circular economy, is characterized by resource saving and circular utilization, is an economic development mode harmonious with the environment, emphasizes that the economic activities are organized into a feedback type flow of 'resources-products/commodities-renewable resources', and is characterized by low energy consumption, high utilization and low emission, and all materials and energy can be reasonably and durably utilized in the continuously-performed economic cycle so as to reduce the influence of the economic activities on the natural environment to the minimum extent. The fundamental objective of the circular economy is to minimize resource investment in the economic process and systematically avoid and reduce waste. The recycling economy follows the "3R" principle of "reduction, reuse, recycle". The resource, the environment and the development are coordinated, so that the consumption of the resource in China can be fundamentally reduced, and the pollution of the environmental load is reduced.
From the technical aspect of resource utilization, the development of circular economy is mainly realized by three technical paths of efficient utilization, circular utilization and harmless production of resources. At present, the remarkable achievement of efficient resource recycling is achieved in the fields of agricultural production, processing, water saving/sewage treatment, garbage classification and the like, but certain defects exist in the aspect of recycling of commodities closely related to the life of people, and the phenomenon that most commodities/articles are still in a disposable mode in the hands of consumers is particularly prominent.
In addition, the starting point of shared economy in recent years is based on the premise of resource optimization utilization, the sharing technology mainly comprises a user end, shared goods, a leasing platform and a server, and the economic model is based on strangers and temporary transfer of goods use right for the main purpose of obtaining certain reward. The essence is to integrate resources such as idle commodities under the line, however, new problems are generated increasingly behind the sharing economy of 'bee league'. Taking the sharing bicycle as an example, the problems of inaccurate bicycle positioning, high charging, low rigid demand and the like occur, the sharing bicycle which is randomly placed is abandoned to a waste site, and a great amount of social assets are consumed and wasted in the process that the street is suddenly appeared. How to recycle and reuse the resource of thousands of shared bicycles and how to put the resource on the market again becomes a problem to be solved urgently, because the number of the shared bicycles is too large, and the shared bicycles are difficult to digest at a time.
Similarly, with the widespread use of sharing technology, the rental service of sharing shopping bags is also appeared in some occasions, but the effect is not obvious and the consumers are not enthusiastic. The shared shopping bag leasing service is popularized by the leasing platforms through modes of timing charging and the like, a user needs to pay high lease fees to use the shopping bags, and most consumers prefer low-cost plastic bags with a few gross money to purchase and do not use the leasing service of the shared shopping bags due to cost consideration. Secondly, the supply quantity of the shared shopping bags is not very large, and the daily just-needed use quantity of a certain area or community consumers is difficult to meet. In addition, the problems of staff management and inventory, personnel cost increase and the like frequently occur, the idea of sharing economy to a great extent is to share resources, serve the society and bring convenience to consumers, however, the sharing economy becomes a new problem and a new chicken rib of national resource waste after the commercialization and profitability are forgotten with the excessive addition of the commercialization and the profitability in the sharing economy.
The sharing technology can not achieve the expected effect, the resource sharing is achieved, and the basic reason is that the chicken ribs of the leasing system are weak in stickiness with the user, so that negative feedback is formed for the user experience.
Meanwhile, the free commodity distribution system in the market at present consists of a distribution terminal or an intelligent delivery machine, commodities, a mobile terminal, a lock system, a server and other modules, and can receive some commodities with relatively low values for free only by enabling consumers to do tasks or obtain certain points.
In addition, for the advertisement delivery mode, the traditional advertisement delivery mode is mainly based on three media of newspaper, broadcast and television to deliver traditional media advertisement. The television media has a wide spread range, and the place where the television is spread, namely the place where the advertisement is spread, is seen from the world. But the range of transmission is relatively narrow for a particular television station or a particular television program or television advertisement. While watching television is the subject of television media distribution, some consumers are unlikely to be advertisers. Therefore, although the spreading range of the television media is wide, the pertinence of the television advertisement objects is not strong, and in addition, the traditional advertisement is excessively randomly inserted, the mosaic behavior causes the boredom of the consumers to the advertisement, the phenomenon of avoiding the advertisement intentionally occurs, and the arrival rate of the advertisement information is seriously reduced. Therefore, in a certain sense, the three traditional media are not strong in durability, are easy to forget by consumers, are vanished immediately and are not easy to store, and advertisements need to be played repeatedly, so that the capital investment is huge, and newspaper advertisements are good enough to be stored, but the newspapers are updated every day and few people can be kept for a long time. The problems faced by the traditional advertisements result in huge advertisement cost investment and little effect.
In addition, in recent years, outdoor advertising media represented by elevator screens and bus screens and some television media have realized the internet of advertisements, and although certain advertisements can be accurately put, the high-frequency utilization rate and the high exposure are lacked, and the advertisement positions are often fixed, so that the advertisement effect is not ideal, and therefore, consumers with demands on advertisement goods cannot obtain advertisement information in time, and an information interaction barrier is formed. The off-line advertisement generally has the modes of sending a leaflet and providing an article (such as a plastic hand-operated fan) printed with advertisement content, people generally have the worry of giving up, the advertisement effect of sending the leaflet is very little when the leaflet is not sent or the trash can is thrown after the leaflet is sent. The articles printed with the advertisement contents are generally difficult to recycle at present, so that resource waste is caused, and environmental pollution is caused. Therefore, under the continuous optimization and innovation of the advertising internet, how to enable the advertisement to be more accurate and have the characteristics of high frequency utilization rate and high exposure, and achieving online and offline one-to-one advertisement interaction is a problem to be solved.
In recent years, the domestic internet technology is continuously optimized, technologies such as mobile phones and software APP/small programs thereof, face recognition, fingerprint recognition, radio frequency recognition, identification technology, payment treasure payment, WeChat payment, cloud computing, big data and the like appear in the prior art, and the application of the technologies must become an important technical support of a free economic system platform. Meanwhile, with the increasing of national resource utilization, environmental pollution attention and environmental awareness and energy conservation quality, the social waste of energy and environmental pollution become more and more serious, with the continuous deepening of mobile internet technology and the hard attack of technology and the new exploration of new social demand on advertisement putting methods, how to construct an effective commodity/article free drum-type recycling system and advertisement putting method will become possible, and opening a free economy, which creates a new four-win mode beneficial to national benefits, citizens and profit enterprises, will become possible.
Disclosure of Invention
In order to enable three different dimensions of article resources, consumer users and media advertisements to mutually benefit and win together and mutually promote symbiosis, solve the problems of article resource waste, environmental pollution caused by articles, unobvious advertisement putting effect and the like, the invention provides an advertisement putting method and an advertisement putting system capable of realizing free and cyclic use of articles by reasonably defining and scientifically operating modes through the design and functional fusion of an innovative system or platform and greatly reducing the article resource waste, article cyclic use, efficient media advertisement putting and high consumer user cooperation degree, and the invention has the following specific technical scheme:
an advertisement putting method capable of realizing free recycling of articles comprises the following steps:
s1: distributing object codes and advertisement codes: the comprehensive management platform generates a unique article ID number, different series of advertisement codes and advertisement contents corresponding to the advertisement codes, and stores the unique article ID number, the different series of advertisement codes and the advertisement contents to the server;
s2: printing an article: the article supply chain subsystem acquires data of the server, prints article ID numbers, different series of advertisement codes and offline advertisement contents corresponding to the advertisement codes on a plurality of articles, and puts the articles to corresponding article replacement places;
s3: user registration: a user initiates a request account registration to the comprehensive management platform through a mobile terminal, and stores user registration information to a server;
s4: the article is claimed: after the user successfully registers, checking the article replacement place through the mobile terminal; the user logs in the article replacement subsystem to apply for articles free, the system automatically jumps out of the use rules and the cautions, and the user confirms and prepays the platform fee, and then the user can scan the code through the article replacement subsystem or directly input the ID number of the article to apply for corresponding articles free;
s5: the use cycle of the article is as follows: before the free use time of the articles held by the user is reached, the user checks the article replacement place through the mobile terminal and replaces another article in the article replacement place; the other article is printed with a series of advertisement codes different from the advertisement codes printed on the article held by the user; before the time that the replaced article is used for free is reached, a user can go to an article replacing place and then replace another article, and the replaced article and the previous article are printed with different series of advertisement codes; the circulation is carried out;
s6: and (3) advertisement display: the article is printed with a series of advertisement codes and offline advertisement contents corresponding to the advertisement codes, and a user inputs the corresponding advertisement codes at the mobile terminal to obtain the online advertisement contents corresponding to the advertisement codes;
s7: returning the articles: a user checks the item replacement place through the mobile terminal, and logs in the item replacement subsystem to return the item and settle accounts;
s8: and (3) logging out the user: a user requests account logout from the comprehensive management platform through the mobile terminal and applies for platform fee refund; the comprehensive management platform calls a server to delete and interact user data, and the clearing and the logout of the account are completed;
s9: and (3) article input circulation: the article supply chain subsystem maintains and puts into service the articles; the article supply chain subsystem recycles the articles, prints different series of advertisement codes and recycles the advertisement codes.
Preferably, the comprehensive management platform comprises an article code management module, an advertisement code management module, an online advertisement display module, an online advertisement management module and an offline advertisement management module; the article code management module is used for generating a unique article ID number for an article; the advertisement code management module is used for generating and distributing the same or different series of advertisement codes for each article; the online advertisement display module is used for displaying online advertisement content corresponding to the advertisement code input by the user; the online advertisement management module is used for custom distribution, increase, decrease and editing of online advertisement contents; the offline advertisement management module is used for editing offline advertisement content and distributing advertisement positions.
Preferably, the object code management module comprises an object code editing unit, an object code checking unit and an object code distributing unit; the object code editing unit is used for editing the ID number of the object; the object code checking unit is used for checking the object ID number edited by the object code editing unit so as to judge whether the object ID number is wrong or repeated; the article code allocation unit is used for allocating the checked article ID numbers to each type of articles and performing corresponding printing by the article supply chain subsystem.
Preferably, the advertisement code management module comprises an advertisement code editing unit and an advertisement code distribution unit; the advertisement code editing unit is used for editing corresponding advertisement codes for different series of advertisements, the advertisement codes of the same series of advertisements are the same, and the advertisement codes of different series of advertisements are different; the advertisement code distribution unit is used for distributing the advertisement codes of different series of advertisements edited by the advertisement code editing unit to a plurality of articles and correspondingly printing the advertisement codes by the article supply chain subsystem.
Preferably, the online advertisement display module comprises an advertisement code matching unit and an online advertisement display unit; the advertisement code matching unit is used for matching the advertisement code input by the user with the corresponding advertisement series and online advertisement content; the online advertisement display unit is used for displaying the online advertisement content matched by the advertisement code matching unit.
Preferably, the online advertisement management module comprises an online advertisement content editing unit and an online advertisement space distribution unit; the online advertisement content editing unit is used for custom distribution, increase, decrease and editing of online advertisement content; the online advertisement space distribution unit is used for custom distribution, typesetting and layout of online advertisement spaces.
Preferably, the offline advertisement management module comprises an offline advertisement content editing unit and an offline advertisement space allocation unit; the offline advertisement content editing unit is used for custom distribution, increase, decrease and editing of offline advertisement content; the offline advertisement space allocation unit is used for custom allocation of offline advertisement spaces.
Preferably, the integrated management platform comprises a statistics module; the statistic module comprises a personal user statistic unit, a used/unused article statistic unit and an advertisement statistic unit; the personal user counting unit is used for counting the times and duration of using articles by a user; the used/unused article counting unit is used for counting the details of used articles and the details of unused articles; the advertisement counting unit is used for counting the number of times that the corresponding series of advertisements are searched by the user and the number of times that the corresponding series of advertisements are searched by the user.
Preferably, the article replacement subsystem comprises an article circulation module, a replacement point map module and a timing payment module;
the article circulation module comprises a timing statistical unit and a replacement rule unit; the timing statistical unit is used for counting the use duration of the corresponding article; the replacement rule unit is used for setting a replacement rule of the article;
the replacement point map module comprises a replacement point positioning unit and a map viewing unit; the replacement point positioning unit is used for realizing the positioning of an article replacement place; the map viewing unit is used for displaying an article replacement place through a map;
the timing payment module comprises a timing unit and a payment unit; the timing unit is used for counting the time length of single use of the article in a timing manner; the payment unit is used for carrying out confirmation payment on the duration of the single-use item by associating with a payment account of the user.
An advertisement putting system capable of realizing free recycling of articles comprises a mobile terminal, an article replacement subsystem, a comprehensive management platform, an article supply chain subsystem, a server and articles; the mobile terminal, the article replacement subsystem, the comprehensive management platform and the article supply chain subsystem are respectively connected with the server; the article is printed with article ID numbers, different series of advertisement codes and offline advertisement contents corresponding to the advertisement codes, and is circulated among users through the mobile terminal, the article replacement subsystem, the comprehensive management platform and the article supply chain subsystem. Including but not limited to, environmental shopping bags (canvas or other cloth) or books and periodicals.
The invention has the beneficial effects that: the invention provides the offline user to use the object free of charge, the user can visually obtain the offline advertisement content, and the online and offline advertisement can be efficiently and conveniently interacted by the user one by one through the setting of the object ID number and the advertisement code printed on the free object. The online and offline advertising information added to the free articles can realize advertising effects of high exposure, high precision, high frequency and high circulation rate. And the articles can be recovered and can be put into use again in a circulating way, the advertisements are printed again, the resources are saved, and the waste is reduced.
Drawings
FIG. 1 is a flow chart of a method of the present invention;
FIG. 2 is a system diagram and a comprehensive management platform according to the present invention;
FIG. 3 is a schematic diagram of the construction of an article supply chain subsystem;
fig. 4 is a schematic diagram of the article exchange subsystem.
Detailed Description
For a better understanding of the present invention, reference is made to the following detailed description taken in conjunction with the accompanying drawings in which:
as shown in fig. 1-4, an advertisement delivery method capable of realizing free recycling of articles includes the following steps:
s1: distributing object codes and advertisement codes: the comprehensive management platform generates a unique article ID number, different series of advertisement codes and advertisement contents corresponding to the advertisement codes, and stores the advertisement contents to the server.
S2: printing an article: the goods supply chain subsystem acquires data of the server, prints goods ID numbers, different series of advertisement codes and offline advertisement contents corresponding to the advertisement codes on a plurality of goods, and puts the goods to corresponding goods replacement places.
S3: user registration: a user initiates a request account registration to the comprehensive management platform through a mobile terminal, and stores user registration information to a server; the server stores personal information such as user account name, telephone, mailing address (used for offline activities such as operator rewarding environmental certificate), payment and the like. Based on the continuous attack and hardness of the current technological innovation, the mobile terminal can also be used for carrying out quick interaction with an article replacement subsystem and a comprehensive management platform through modes such as face recognition, identity card recognition, one-code city-through recognition and the like.
S4: the article is claimed: after the user successfully registers, checking the article replacement place through the mobile terminal; the user logs in the article replacing subsystem to apply for articles free, the system automatically jumps out of the use rules and the cautions, and the user can scan the codes or input the ID number of the articles to apply for the corresponding articles free by the article replacing subsystem after confirming and prepaying the platform fee. The individual user can apply for the full amount to refund the platform fee at any time.
S5: the use cycle of the article is as follows: before the free use time of the articles held by the user is reached, the user checks the article replacement place through the mobile terminal and replaces another article in the article replacement place; the other article is printed with a series of advertisement codes different from the advertisement codes printed on the article held by the user; before the time that the replaced article is used for free is reached, a user can go to an article replacing place and then replace another article, and the replaced article and the previous article are printed with different series of advertisement codes; and the process is circulated.
Specifically, a user inputs an article ID number or scans a code or other machine equipment to check the article through a mobile terminal and a replacement point terminal, the replacement terminal starts a timing payment module, and the article which does not have the same series of advertisements with the current article is distributed to the user according to a replacement principle, namely the current article is successfully put in a warehouse, the replaced article is successfully put out of the warehouse, and the individual user inputs the article ID number of the article out of the warehouse and clicks to claim the article to complete replacement.
S6: and (3) advertisement display: the article is printed with a series of advertisement codes and offline advertisement contents corresponding to the advertisement codes, and a user inputs the corresponding advertisement codes at the mobile terminal to acquire the online advertisement contents corresponding to the advertisement codes. Specifically, the user acquires the interested offline advertisement in the daily use process of the article, the user logs in platform software or APP or small program and the like to input the printing advertisement code, the platform calls an online advertisement display page, and the individual user can quickly check online advertisement information to complete online and offline advertisement interaction.
S7: returning the articles: and the user checks the item replacement place through the mobile terminal, and logs in the item replacement subsystem to return the item and settle accounts. Specifically, a user checks a nearby article replacement place through the mobile terminal and arrives at the article replacement place, the user checks articles through inputting an article ID number or scanning codes or other machine equipment through the mobile terminal and the replacement point terminal, the replacement terminal calls the timing payment module to stop current timing, the replacement terminal inputs the article ID number, the background check is correct, article returning can be completed, and the current articles are successfully put in storage.
S8: and (3) logging out the user: a user requests account logout from the comprehensive management platform through the mobile terminal and applies for platform fee refund; and the comprehensive management platform calls the server to delete and interact the user data, and the clearing and the logout of the account are completed.
Specifically, data interaction is carried out between personal user side login platform software and a platform to complete account checking, a user clicks 'application for returning platform fee', a logout instruction is sent, the platform calls server related information to complete work such as user information deletion, payment checking and the like, logout is completed, and service use is stopped.
S9: and (3) article input circulation: the article supply chain subsystem maintains and puts into service the articles; the article supply chain subsystem recycles the articles, prints different series of advertisement codes and recycles the advertisement codes. The frequency of recovery depends on the wear of the article.
The comprehensive management platform comprises an article code management module, an advertisement code management module, an online advertisement display module, an online advertisement management module and an offline advertisement management module; the article code management module is used for generating a unique article ID number for the article; the advertisement code management module is used for generating and distributing the same or different series of advertisement codes for each article; the online advertisement display module is used for displaying online advertisement content corresponding to the advertisement code input by the user; the online advertisement management module is used for custom distribution, increase, decrease and editing of online advertisement contents; the offline advertisement management module is used for editing offline advertisement content and distributing advertisement positions.
The article code management module comprises an article code editing unit, an article code checking unit and an article code distribution unit; the object code editing unit is used for editing the ID number of the object; the object code checking unit is used for checking the ID number of the object edited by the object code editing unit so as to judge whether the object is wrong or repeated; the article code allocation unit is used for allocating the checked article ID numbers to each type of articles and performing corresponding printing by the article supply chain subsystem. The item code editing unit can generate a corresponding number of item ID numbers as needed. The object code correction may be performed by various correction methods, for example, an exclusive or operation may be performed on the two object ID numbers, and if the operation result is 0, it indicates that the two object ID numbers are the same, one of the two object ID numbers needs to be deleted and one of the two object ID numbers needs to be reserved. If the calculation result is 1, it indicates that the two article ID numbers are different, and both article ID numbers pass the collation. The article code allocation unit records the encoding rule of each type of article and the allocated article ID number set, for example, the article ID number set starting with 1 is allocated to the eco-shopping bag, the article ID number set starting with 2 is allocated to the book or the book, etc., the article ID number set starting with 21 is allocated to the magazine, and the article ID number set starting with 22 is allocated to the novel, etc.
The unique and identifiable article ID number which can be allocated according to needs is generated for the article through the article code management module, and the article ID number has identifiability and uniqueness through a specific rule, for example, four numbers beginning with '1' are all defined as the same type of free article, for example, the four numbers are the same type of article, such as '1001' and '1002', the '1001' and '2001' are different types of articles, and the like.
The advertisement code management module comprises an advertisement code editing unit and an advertisement code distribution unit; the advertisement code editing unit is used for editing corresponding advertisement codes for different series of advertisements, the advertisement codes of the same series of advertisements are the same, and the advertisement codes of different series of advertisements are different; the advertisement code distribution unit is used for distributing the advertisement codes of different series of advertisements edited by the advertisement code editing unit to a plurality of articles and correspondingly printing the advertisement codes by the article supply chain subsystem. Different series of advertisements can be divided according to the parameters of manufacturers, article names, article models and the like, for example, Diao products are A series, Grignard products are B series, Grignard air conditioners are B1 series, and Grignard electric cookers are B2 series. Each product model has a unique corresponding advertisement code, and the advertisement code distribution unit correspondingly distributes the advertisement code edited by the advertisement code editing unit to each article. The advertising codes of each series may be printed on a plurality of types of articles, and each advertising code may be printed on a plurality of articles of each type of article.
The online advertisement display module comprises an advertisement code matching unit and an online advertisement display unit; the advertisement code matching unit is used for matching the advertisement code input by the user with the corresponding advertisement series and online advertisement content; the online advertisement display unit is used for displaying the online advertisement content matched by the advertisement code matching unit. The user sees interesting advertisement content on a claimed article, inputs an advertisement code on a corresponding article through the mobile terminal, the advertisement code matching unit matches the advertisement code input by the user with a corresponding advertisement series and online advertisement content, the online advertisement display unit calls the corresponding online advertisement content stored in the server to display to the user, for example, the user inputs an air conditioner with B1XXX representing a certain type of lattice force, the advertisement code matching unit matches the B1XXX to obtain the air conditioner series representing the certain type of lattice force, and the online advertisement display unit displays the online advertisement content of the lattice force air conditioner series to the user, wherein the online advertisement content comprises pictures, prices, performance parameters, user evaluation, delivery places and the like. So can realize that the printing advertisement on the free article of off-line is unified with online APP or software or applet platform one-to-one advertisement, accomplish "a sign indicating number input, jump fast", the operation is simple and easy, accurate obtains online off-line advertisement information, realizes the accurate show of online advertisement content.
The online advertisement management module comprises an online advertisement content editing unit and an online advertisement position distribution unit; the online advertisement content editing unit is used for custom distribution, increase, decrease and editing of online advertisement content; the online advertisement space allocation unit is used for custom allocation, typesetting and layout of online advertisement spaces, for example, the online advertisement spaces refer to areas or positions occupied by each advertiser in a display page in the mobile terminal, and the online advertisement space allocation unit allocates areas or positions occupied by each advertiser on the display page of the mobile terminal, for example, the more advertisements are released, the more the occupied areas or positions are, the more conspicuous the positions are.
If there is a change in the content of a series of online advertisements, such as a price modification, the editing modification can be made by the online advertisement content editing unit. And the online and offline advertisement information is matched in a one-to-one manner by correlating with the online advertisement display module information.
The offline advertisement management module comprises an offline advertisement content editing unit and an offline advertisement space distribution unit; the offline advertisement content editing unit is used for custom distribution, increase, decrease and editing of offline advertisement content; the offline advertisement space allocation unit is used for custom allocation of offline advertisement spaces. Each article is an offline advertisement space, and the distribution is performed by the offline advertisement space distribution unit according to the advertisement amount required by the advertiser and the advertisement amount required by each advertisement.
If there is a change in the content of a series of ads that are offline, such as a change in price, then the editing changes may be made by the offline ad content editing unit.
The online advertisement content is displayed on the mobile terminal, and comprises pictures, prices, performance parameters, user evaluation, delivery places and the like, and even the online advertisement content display page can be linked with an article transaction platform owned by a merchant, so that 'one code input, quick skip and online purchase' are realized.
For example, advertiser A intends to invest in 2 advertisements: and the lipstick and the cigarette buy 500 offline advertisement spots, and the offline advertisement spot allocation unit allocates the number of offline advertisement spots corresponding to each advertisement in a user-defined manner, for example, 200 lipsticks and 300 cigarettes, or 250 lipsticks and 250 cigarettes, wherein the specific number is defined by an advertiser. Suppose advertiser A defines 200 lipsticks and 300 cigarettes.
Advertiser B also invests 2 advertisements: and (3) buying 200 offline advertising spots and 100 offline advertising spots for each of the canvas and the shampoo.
And then the offline advertisement content editing module respectively edits the displayed contents of the lipstick, the cigarette, the canvas shoes and the shampoo on the offline advertisement space, wherein the displayed contents of the lipstick on the online advertisement space comprise style, price, color and the like, and the displayed contents of the cigarette on the online advertisement space comprise price, style and the like. The content displayed by the post modification can also be modified by the offline advertisement content editing module. And storing the content edited by the offline advertisement content editing module to the server.
The object code editing unit respectively edits object codes of lipstick, cigarette, canvas shoes and shampoo, for example, lipstick is A1 XXXXXXXXX, cigarette is A2 XXXXXXXXX, canvas shoes is B1 XXXXXXXXX, and shampoo is B2 XXXXXXXXX. Wherein XXXXXXXX is a 7-bit serial number, for example, the number of the corresponding offline advertisement space of the shampoo is 100, and the article ID number of the shampoo is B20000001-B20000100. Others are so on. The object code checking unit and the object code distribution unit respectively check and distribute the object codes edited by the object code editing unit. The object code distributed by the object code distribution unit is stored in the server.
The advertisement code editing unit edits advertisement codes of advertisements invested by the advertisers A and B, wherein the advertisement codes of lipstick, cigarette, canvas shoes and shampoo are A01, A02, B01 and B02 respectively. The advertisement code distribution unit distributes the advertisement codes printed on the offline advertisement positions corresponding to 100 shampoos to be B02, namely the advertisement codes printed on the articles with article ID numbers of B20000001-B20000100 are B02. The advertisement code distributed by the advertisement code distribution unit is stored in the server.
The article supply chain subsystem respectively obtains the article ID number, the advertisement codes of different series and the advertisement content corresponding to the advertisement codes from the server, and prints the article, as shown in table 1 below:
the user sweeps the code through the mobile terminal to claim the articles, and the articles are circulated among different users, so that the exposure rate of the advertisement is improved. Assuming that an article received by a user is an article printed with an article ID number of A10000001 and a lipstick advertisement is printed on the article, the user is interested in the lipstick, an advertisement code A01 is input into the mobile terminal APP, an advertisement code matching unit matches an advertisement code A01 with the lipstick advertisement provided by an advertiser A, an online advertisement display unit displays an online advertisement content display page of the lipstick provided by the advertiser A and matched by the advertisement code matching unit, the content of the display page comprises model upper lip display and the like, and the specific display content can be edited by an online advertisement content editing unit.
The online advertisement space allocation unit performs layout and typesetting on the positions of the advertisers A and the advertisers B on the mobile terminal, and the invention has only 2 advertisers in the example, which can not highlight the importance of the layout and typesetting on the positions of the advertisers.
The comprehensive management platform comprises a statistic module; the statistic module comprises a personal user statistic unit, a used/unused article statistic unit and an advertisement statistic unit; the personal user counting unit is used for counting the times and duration of using the articles by the user, the article resource saving amount and the environmental protection amount; the used/unused article counting unit is used for counting the details of used articles and the details of unused articles; the advertisement counting unit is used for counting the number of times that the corresponding series of advertisements are searched by the user and the number of times that the corresponding series of advertisements are searched by the user.
The comprehensive management platform also comprises a user registration module and a user verification and cancellation module, wherein a user initiates a request instruction to the individual user registration module through the mobile terminal to apply for a registration account, the user registration module verifies, responds and calls the server to store and interact user data, and the successfully registered user and the terminal/equipment/machine of the article replacement place complete free application, free distribution, free replacement and free return of the article by scanning a two-dimensional code or inputting an article ID number.
The user initiates a logout instruction to the user verification module through the mobile terminal to logout the account, and the user verification module receives the instruction verification and response and calls the server to delete and interact user data to complete account clearing and logout.
The mobile terminal comprises personal user own intelligent terminal equipment with a mobile communication function and a camera, such as a smart phone, a tablet personal computer, intelligent wearable equipment and the like, and is used for personal user registration, article application/replacement/return, user viewing and positioning, account logout and the like. The articles provided by the invention comprise articles provided by the system for consumers, such as but not limited to environment-friendly shopping bags (canvas or other materials), books, periodicals and books and the like, an individual user needs to pay a platform fee before using the services provided by the system, the user can permanently use the free articles, the user can log out an account at any time and apply for a full return platform fee, and the real free of the articles is realized.
The article replacement subsystem comprises but is not limited to intelligent machines or handheld terminal devices of workers at article replacement sites for free application, free distribution, free replacement and free return and integrating four functions.
The article replacement subsystem comprises an article circulation module, a replacement point map module and a timing payment module;
the article circulation module comprises a timing statistical unit and a replacement rule unit; the timing counting unit is used for counting the use duration of the corresponding article; the replacement rule unit is used for setting a replacement rule of the article;
the replacement point map module comprises a replacement point positioning unit and a map viewing unit; the replacement point positioning unit is used for positioning an article replacement place; the map viewing unit is used for displaying an article replacement place through a map;
the timing payment module comprises a timing unit and a payment unit; the timing unit is used for timing and counting the single use time of the article; the payment unit is used for carrying out confirmation payment on the duration of the single-use item in association with the payment account of the user.
The free use of the articles is realized by setting the replacement rule of the free articles, and the roller type circulation of the replacement articles is realized, for example, the replacement rule of environmental protection shopping bags (canvas or other materials) is as follows: the individual user uses the environment-friendly shopping bag (canvas or other materials) to replace within three days, can replace another environment-friendly shopping bag (canvas or other materials) printed with another advertisement series, and the advertisement series printed by the environment-friendly shopping bag after replacement is different from the advertisement series printed by the environment-friendly shopping bag used last, and the advertisement series is circulated in a drum-type mode in sequence.
The replacement rule of the article can have different setting schemes, the realization mode of the rule is programs and codes in the platform, for example, personal users can only apply for free articles for more than 2 times every day, and the scientific and reasonable setting of the replacement rule of the article is an important link for optimizing the implementation landing of the invention.
The replacement point map module can realize that an individual user can conveniently find the replacement point. The timing payment module establishes a set of timing payment system for the user through the correlation with the personal user account information, and the user freely applies for goods, namely triggers the timing unit. The time-based payment module is not used for charging lease fees of individual users per se, and the invention does not relate to the charging of lease fees of individual users, and the time-based payment module is arranged for ensuring the management, replacement and recovery of articles.
The article replacement subsystem is interconnected with the comprehensive management platform, performs information interaction, and is used for executing free application, free distribution, free replacement, free return and verification and marketing tasks of articles.
An advertisement putting system capable of realizing free recycling of articles comprises a mobile terminal, an article replacement subsystem, a comprehensive management platform, an article supply chain subsystem, a server and articles; the mobile terminal, the article replacement subsystem, the comprehensive management platform and the article supply chain subsystem are respectively connected with the server through a wired or wireless communication network; the network includes but is not limited to 2G, 3G, 4G, 5G, wifi, bluetooth, zigbee, LoRa, and other communication methods. The article is printed with article ID numbers, different series of advertisement codes and offline advertisement contents corresponding to the advertisement codes, and is circulated among users through the mobile terminal, the article replacement subsystem, the comprehensive management platform and the article supply chain subsystem. Items include, but are not limited to, environmental shopping bags (canvas or other cloth) or books and periodicals.
The article supply chain subsystem comprises an article ordering and delivering module and a maintenance module; the article ordering and delivering module is used for providing ordering and delivering conditions of the articles; the maintenance module is used for counting maintenance information of the articles and maintaining the articles. And the order placing and delivery on demand (the order placing mode comprises but is not limited to manual background order placing, automatic order placing of machines/equipment and the like) and the recovery, maintenance and repair on demand are realized by carrying out information interaction with the article replacement place. The server comprises but is not limited to a cloud server, a physical server, other servers and the like, and the server is respectively connected with the mobile terminal, the article replacement subsystem and the comprehensive management platform in a wired/wireless mode and the like to store, manage and transmit information and is used for information sharing and interaction among system software, modules and units of the platform. And storing the user registration information in the mobile terminal and the information collected and associated by each module in the integrated management platform into a server.
The mobile terminal is connected with the comprehensive management platform to associate and share online advertisement information, the article advertisement code is directly input by a user through the mobile terminal, the background server performs matching verification, the advertisement code is correct, the server starts an advertisement skip instruction and responds, and if the advertisement code is wrong, the server feeds back error information.
The mobile terminal is connected with the comprehensive management platform to associate and share the online advertisement information, the advertisement code corresponding to the article is directly input by the user through the mobile terminal, the server receives the advertisement jump instruction and responds, and the server calls the advertisement information stored on the server corresponding to the advertisement code and synchronizes to the mobile terminal of the user for displaying.
The user checks the geographical position of the map of the replacement point through the mobile terminal to meet the article replacement requirement of the user, and because the invention does not stipulate that the user needs to be fixed at a certain replacement point, such as point A, for replacement, each article can appear at different replacement points for free return and free replacement, so that the articles can be circulated in each application scene of life, and the advertisement information attached to the articles can be displayed in high circulation.
The platform operator edits the article ID number, generates the article ID number, issues the article ID number, edits the advertisement code, generates the advertisement code and issues the advertisement code through the background management authority of the platform system, and a set of efficiently-delivered advertisement services are provided for users and advertisers.
The free article is printed with obvious article ID number, advertisement code and offline advertisement content, the article ID number is the unique ID code of the article, and the advertisement code is the unique ID code of the advertisement printed on the article.
When the user applies for goods free, the timing unit triggers to start timing, the user returns or replaces the timing unit within the specified free time, the timing stops, the information such as 0 fee is synchronized to the server, the server responds, and when the user applies for goods again, a new round of timing is started. If the user is not returned or replaced beyond the free time, the overtime information of the individual user triggers the payment unit and is synchronized to the server.
The invention provides the offline user to use the article free of charge, the user can visually obtain the offline advertisement content, and the online and offline advertisement one-to-one interaction is efficiently and conveniently carried out by the user through the arrangement of the article code and the advertisement code printed on the free article. Through the article circulation module and the timing payment module, an individual user can replace the articles according to the article replacement rule, and the purpose that the articles are permanently used for free in a drum-type mode can be achieved. Based on the high frequency circulation and replacement of the offline articles and the huge user amount brought by the free use of the articles, the online offline advertising information added in the free articles can realize the advertising effect of high exposure, high precision, high frequency and high circulation use. Through the map module of the replacement points, a user can conveniently inquire the information of the nearby replacement points.
The comprehensive management platform is provided with an APP and/or a mobile terminal and/or software and/or a small program, the user can conveniently inquire the contents such as the number of times of applying for goods, the quantity of saving goods resources, the quantity of environment protection and the like through the APP or the mobile terminal or the software or the small program of the comprehensive management platform, the user is stimulated to more actively and circularly use the goods through reward measures set by the platform, the environment-friendly shopping bag (canvas or other materials) is used freely, when the quantity of saving the environment protection reaches A times, the statistic module triggers information notification, the operation platform background checks and confirms, the operation platform background can freely issue the environment-friendly certificate to the individual user through the modes such as door entering/mailing and the like, and the user is positively stimulated to use the free goods with higher frequency. A user logs in platform software, and can quickly jump to a corresponding online advertisement page by inputting an interested offline advertisement code, so that online and offline barriers are broken through in advertisement propaganda, and one-to-one convenient interaction of advertisements is realized. The platform provides convenient information for an operator to check the use/non-use amount condition, abnormal condition, article putting quantity, article types, advertisement position renting and parking condition and the like of articles of a user in real time, and the operator charges certain advertisement fee of an advertiser through a payment system.
After the invention is adopted, everyone can use articles for free and permanent use, everyone can make a contribution to the recycling of national article resources, everyone can also make a contribution to the national public welfare and environmental protection career, each user can conveniently inquire the contents such as article claiming times, article resource saving amount, environmental protection amount and the like through the platform, the rewarding measures arranged by the platform stimulate the user to more actively recycle the articles, positively stimulate the individual user to use the free articles at higher frequency, ensure that everyone actively, voluntarily and conveniently uses the sticky articles, have strong user strength, serve multiple purposes and benefit the nation, people and enterprises. The advertisement information provider, namely an advertiser, can achieve high-frequency, high-exposure and high-circulation one-to-one accurate online and offline delivery of the advertisement information through the platform, and the advertisement information can be simply, practically and effectively propagated. For users, for interested advertisement articles, the platform is equivalent to a convenient shopping query platform, and breaks the barrier of an online and offline advertisement information island. For the platform operator, a certain advertising position service fee is charged to the advertiser to ensure the daily safety service of the platform operation and the continuous technical innovation of the platform. The invention innovatively breaks through the problems of selling mode, leasing charging mode, offline fixed advertisement release, online messy advertisement play, narrow advertisement surface and unobvious advertisement effect in the traditional articles, can lead the article resources to be recycled in a drum type manner for the country, effectively reduces the environmental pollution of the articles, can lead the articles to be used for free for the whole life for individuals, has large viscosity for the individual users and high reliability on the platform, and can obtain an innovative and effective advertisement release mode for advertisers.
The advertiser can edit the number of the advertisement positions, the display form, the advertisement categories and the like in a self-defined manner according to the requirement through cooperation with the platform operator.
The user needs to pay a platform fee before using the service provided by the platform, the user can use the free article permanently, and the user can cancel the account at any time and apply for a full amount to return the platform fee, so that the article is really free. The method has the advantages that the individual user needs to pay a platform fee in advance before using the service provided by the platform, and the advance payment can limit the illegal users from having bad phenomena of 'no return, no replacement, random access, malicious article damage' and the like.
The present invention is not limited to the above-described embodiments, which are merely preferred embodiments of the present invention, and the present invention is not limited thereto, and any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. An advertisement putting method capable of realizing free recycling of articles is characterized in that: the method comprises the following steps:
s1: distributing object codes and advertisement codes: the comprehensive management platform generates a unique article ID number, different series of advertisement codes and advertisement contents corresponding to the advertisement codes, and stores the unique article ID number, the different series of advertisement codes and the advertisement contents to the server;
s2: printing an article: the article supply chain subsystem acquires data of the server, prints article ID numbers, different series of advertisement codes and offline advertisement contents corresponding to the advertisement codes on a plurality of articles, and puts the articles to corresponding article replacement places;
s3: user registration: a user initiates a request account registration to the comprehensive management platform through a mobile terminal, and stores user registration information to a server;
s4: the article is claimed: after the user successfully registers, checking the article replacement place through the mobile terminal; the user logs in the article replacement subsystem to apply for articles free, the system automatically jumps out of the use rules and the cautions, and the user confirms and prepays the platform fee, and then the user can scan the code through the article replacement subsystem or directly input the ID number of the article to apply for corresponding articles free;
s5: the use cycle of the article is as follows: before the free use time of the articles held by the user is reached, the user checks the article replacement place through the mobile terminal and replaces another article in the article replacement place; the other article is printed with a series of advertisement codes different from the advertisement codes printed on the article held by the user; before the time that the replaced article is used for free is reached, a user can go to an article replacing place and then replace another article, and the replaced article and the previous article are printed with different series of advertisement codes; the circulation is carried out;
s6: and (3) advertisement display: the article is printed with a series of advertisement codes and offline advertisement contents corresponding to the advertisement codes, and a user inputs the corresponding advertisement codes at the mobile terminal to obtain the online advertisement contents corresponding to the advertisement codes;
s7: returning the articles: a user checks the item replacement place through the mobile terminal, and logs in the item replacement subsystem to return the item and settle accounts;
s8: and (3) logging out the user: a user requests account logout from the comprehensive management platform through the mobile terminal and applies for platform fee refund; the comprehensive management platform calls a server to delete and interact user data, and the clearing and the logout of the account are completed;
s9: and (3) article input circulation: the article supply chain subsystem maintains and puts into service the articles; the article supply chain subsystem recycles the articles, prints different series of advertisement codes and recycles the advertisement codes.
2. The advertising method according to claim 1, wherein the advertising method comprises: the comprehensive management platform comprises an article code management module, an advertisement code management module, an online advertisement display module, an online advertisement management module and an offline advertisement management module; the article code management module is used for generating a unique article ID number for an article; the advertisement code management module is used for generating and distributing the same or different series of advertisement codes for each article; the online advertisement display module is used for displaying online advertisement content corresponding to the advertisement code input by the user; the online advertisement management module is used for custom distribution, increase, decrease and editing of online advertisement contents; the offline advertisement management module is used for editing offline advertisement content and distributing advertisement positions.
3. The advertising method according to claim 2, wherein the advertising method comprises: the article code management module comprises an article code editing unit, an article code checking unit and an article code distribution unit; the object code editing unit is used for editing the ID number of the object; the object code checking unit is used for checking the object ID number edited by the object code editing unit so as to judge whether the object ID number is wrong or repeated; the article code allocation unit is used for allocating the checked article ID numbers to each type of articles and performing corresponding printing by the article supply chain subsystem.
4. The advertising method according to claim 2, wherein the advertising method comprises: the advertisement code management module comprises an advertisement code editing unit and an advertisement code distribution unit; the advertisement code editing unit is used for editing corresponding advertisement codes for different series of advertisements, the advertisement codes of the same series of advertisements are the same, and the advertisement codes of different series of advertisements are different; the advertisement code distribution unit is used for distributing the advertisement codes of different series of advertisements edited by the advertisement code editing unit to a plurality of articles and correspondingly printing the advertisement codes by the article supply chain subsystem.
5. The advertising method according to claim 2, wherein the advertising method comprises: the online advertisement display module comprises an advertisement code matching unit and an online advertisement display unit; the advertisement code matching unit is used for matching the advertisement code input by the user with the corresponding advertisement series and online advertisement content; the online advertisement display unit is used for displaying the online advertisement content matched by the advertisement code matching unit.
6. The advertising method according to claim 2, wherein the advertising method comprises: the online advertisement management module comprises an online advertisement content editing unit and an online advertisement position distribution unit; the online advertisement content editing unit is used for custom distribution, increase, decrease and editing of online advertisement content; the online advertisement space distribution unit is used for custom distribution, typesetting and layout of online advertisement spaces.
7. The advertising method according to claim 2, wherein the advertising method comprises: the offline advertisement management module comprises an offline advertisement content editing unit and an offline advertisement space distribution unit; the offline advertisement content editing unit is used for custom distribution, increase, decrease and editing of offline advertisement content; the offline advertisement space allocation unit is used for custom allocation of offline advertisement spaces.
8. The advertising method according to claim 1, wherein the advertising method comprises: the comprehensive management platform comprises a statistic module; the statistic module comprises a personal user statistic unit, a used/unused article statistic unit and an advertisement statistic unit; the personal user counting unit is used for counting the times and duration of using articles by a user; the used/unused article counting unit is used for counting the details of used articles and the details of unused articles; the advertisement counting unit is used for counting the number of times that the corresponding series of advertisements are searched by the user and the number of times that the corresponding series of advertisements are searched by the user.
9. The advertising method according to claim 1, wherein the advertising method comprises: the article replacement subsystem comprises an article circulation module, a replacement point map module and a timing payment module;
the article circulation module comprises a timing statistical unit and a replacement rule unit; the timing statistical unit is used for counting the use duration of the corresponding article; the replacement rule unit is used for setting a replacement rule of the article;
the replacement point map module comprises a replacement point positioning unit and a map viewing unit; the replacement point positioning unit is used for realizing the positioning of an article replacement place; the map viewing unit is used for displaying an article replacement place through a map;
the timing payment module comprises a timing unit and a payment unit; the timing unit is used for counting the time length of single use of the article in a timing manner; the payment unit is used for carrying out confirmation payment on the duration of the single-use item by associating with a payment account of the user.
10. An advertisement delivery system capable of realizing free recycling of articles is characterized in that: the system comprises a mobile terminal, an article replacement subsystem, a comprehensive management platform, an article supply chain subsystem, a server and articles; the mobile terminal, the article replacement subsystem, the comprehensive management platform and the article supply chain subsystem are respectively connected with the server; the article is printed with article ID numbers, different series of advertisement codes and offline advertisement contents corresponding to the advertisement codes, and is circulated among users through the mobile terminal, the article replacement subsystem, the comprehensive management platform and the article supply chain subsystem.
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