CN111784432A - Electronic commerce platform based on internet and business model thereof - Google Patents
Electronic commerce platform based on internet and business model thereof Download PDFInfo
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- CN111784432A CN111784432A CN202010236804.7A CN202010236804A CN111784432A CN 111784432 A CN111784432 A CN 111784432A CN 202010236804 A CN202010236804 A CN 202010236804A CN 111784432 A CN111784432 A CN 111784432A
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Abstract
The invention discloses an electronic commerce platform based on the Internet and a business model thereof, wherein the platform is an S2B2B2C platform of a national distribution model, S is an operator, B is a supplier, B is a distributor and C is a consumer. The invention can create an S2B2B2C Internet e-commerce platform with a multi-win and all-people distribution mode, and provides a brand-new network marketing mode for enterprise and personal network marketing by a new retail business mode of heteroclism partnering and online-offline alliance cooperation.
Description
Technical Field
The invention relates to the field of internet platforms, in particular to an S2B2B2C e-commerce platform based on the national distribution mode of the internet and a business mode thereof.
Background
With the deep development of the internet and the continuous progress of the smart phone and the communication field, the online shopping has gradually replaced the traditional brick and mortar stores, and the development of online shopping and electronic commerce platforms is further promoted by the entrepreneurship of the free-job owners.
Most of the traditional internet business platforms are in the forms of B2C, B2B, B2B2C and the like, the technology and the functions are relatively mature, usually, a consumer directly places an order from each large platform, and the platform or a third-party express company completes distribution.
Disclosure of Invention
Aiming at the problems in the prior art, the invention provides an Internet-based electronic commerce platform and a business mode thereof, can create an S2B2B2C Internet electronic commerce platform with a multi-win and all-people distribution mode, and provides a brand-new network marketing mode for enterprise and personal network marketing by a new retail business mode of heterologous partnering and online-offline alliance cooperation.
In order to achieve the purpose, the technical scheme of the invention is as follows:
an Internet-based e-commerce platform is an S2B2B2C platform of a national distribution model, wherein S is an operator, B is a supplier, B is a distributor and C is a consumer;
the operators are divided into three levels of provincial operators, city operators and district operators in the platform, and the operators are in the roles of managing accounts of suppliers and distributors as main functions;
the supplier is an enterprise established by popularization of a platform or an operator, and is responsible for supplying goods sources, providing services corresponding to products and selling commercial behaviors of the goods;
the distributor is promoted and created by a platform, an operator or a supplier, or the distributor is a resident enterprise or an individual industrial and commercial company and is responsible for commercial behaviors of mall construction, commodity selling, member promotion and activity management.
Preferably, the provincial carrier may create a city carrier, the city carrier may create a district carrier, and the district carrier may create a supplier and a distributor.
Preferably, the supplier comprises an order management unit, a settlement center unit, a customer management unit and a commodity management unit on the platform; the method specifically comprises the following steps:
the supplier can create a distributor in the customer management unit as a commodity distributor channel;
the commodities uploaded and added by the supplier can be shared or not shared, the commodities not shared are directly sold by distributors created by the supplier, and the shared commodities can be shared under all distributor names of the platform through the platform and are handed to the platform for unified audit management;
the supplier can add the category and brand of the operation;
the supplier can check the feedback information of the commodity through the commodity information feedback of the background and correct the feedback information in time;
the supplier can fill two prices of supply price and platform selling price for selling when adding goods in the goods management unit;
the supplier can process the order of the sold goods in the order management unit and carry out delivery, refund and other related after-sale services;
the supplier can register and authenticate the payment platform account in the settlement center unit, carry out withdrawal application operation in the account and check the transaction detail and withdrawal record.
Preferably, the distributor comprises an account management unit, a commodity management unit, a marketing center unit, an order management unit, a settlement center unit, a report center unit and a mall management unit on the platform;
the distributor can create staff through the account management unit, carry out authority distribution management, create different roles of finance, operation and customer service in the use background, and can carry out standardized management through the background;
the distributor can create stores through a store management unit under the account management unit, the stores are divided into main stores and branch stores, and the related information of the stores can be edited;
the distributor can check, edit and transfer store employee information created by each store through the store employee management unit under the account management unit;
the distributor can provide support for sharing the commodity source with the supplier through a cloud warehouse unit selection platform under the commodity management unit, subscribe to the commodity library, and sell the commodity to obtain the commission on shelves of the commodity library;
the distributor can add self-operated commodities in the commodity library for sale on shelves, and can also carry out standard management through commodity labels, category brand grouping and purchase limit management;
the distributor can add the own freight template in the freight template unit under the commodity management unit to carry out standard management on the own commodity freight information;
the distributor can edit the commission allocation proportion obtained by the stores, the shop clerks and the members during the self-operated commodity sales in the price commission under the commodity management unit, and can carry out the allocation according to the commodity price, the profit and the fixed amount;
the distributor can register and authenticate the payment platform account in the settlement center unit, carry out withdrawal application operation in the account, and check the transaction detail and withdrawal records;
the distributor can check the withdrawal requests applied by the shops and the shop clerks under the withdrawal audit unit;
the distributor can check commission income of each store in a commission inquiry unit under the settlement center unit;
the distributor can perform binding and binding change operations on the opened public service number in the public number unit under the mall management unit, so that the distributor can transfer conveniently in the future;
the distributor can edit the content in the menu button below the public number in the menu management unit below the mall management unit without logging in the public number;
the distributor can edit the automatic reply content and the key reply content of the public number in the automatic reply unit under the mall management unit;
the distributor can decorate and edit the home page of the mall in the shop decoration unit under the mall management unit;
the distributor can start corresponding public number message prompt for the content triggered by the commercial behavior of the consumer in the message setting unit under the mall management unit;
the distributor can inquire the information of all members in the member management unit under the marketing center unit, and the contents are recommended by the fan affiliation and the store clerk, so that accurate marketing is facilitated;
the distributor can register, participate, set and put on shelf the required activities in the activity management unit under the marketing center unit;
the distributor can add, edit and manage the use condition of the card tickets of the mall in the card ticket setting unit under the marketing center unit;
the distributor can inquire and process the order of the self-operated commodity in the order management unit;
the distributor can inquire in a refund processing unit under the order management unit and check the refund order;
the distributor has staff and store system under the ordinary store system, and the distributor can set commission allocation, and the staff and members of the distributor have the function of obtaining commission for promotion, and the distributor can play the role of promotion and sale in the platform.
Preferably, the distributor further has a whole set of store and store manager management system and a whole set of member promotion system.
Preferably, the stores are in charge of roles of store promotion, commodity promotion, member development and vermicelli accumulation in each area under the name of the distributor, store personnel management is carried out according to business conditions of each store under the line, and commodity subscription and management are carried out;
the store can add and edit the account information of the employees and manage the employees of the store in a standard way;
the method comprises the following steps that a two-dimensional code is automatically generated for commodities in a shopping mall and displayed in a store, the store can download and popularize the two-dimensional code of the commodity in the shopping mall in commodity management, can share the two-dimensional code and send the two-dimensional code to a media of a friend circle or a microblog of the store, can also print the two-dimensional code and place the two-dimensional code in an online store, a customer purchases the two-dimensional code by scanning the code to generate a shopping mall order, and a distributor is responsible for order processing;
order management of stores provides an order query function, and is convenient for querying orders placed by customers;
the marketing center of the store mainly takes members as a basis, and can inquire all member information and consumption conditions in the store;
member information can be imported in batches, so that the information of original members can be conveniently imported when platforms are just used by off-line stores;
the store is as each regional shop of distributor, and in order to let the shop inhale powder fast, high frequency exposure, it is also the pillar of the front end popularization personnel under the whole system of standard management.
The salesclerk is under the names of distributors and stores and is responsible for the roles of vermicelli promotion and store promotion, and the salesclerk has the salesclerk number, the special two-dimensional code and the independent login entrance;
the salesclerk can check the total number of the vermicelli, the current number of the vermicelli, the vermicelli information, the associated time and the associated mode in the background;
the salesclerk can check the order quantity of the current day and can check the commission obtained by the salesclerk in the commission inquiry unit;
the store clerk can apply for withdrawal operation in the withdrawal center and can check withdrawal records and audit conditions of the store clerk in the withdrawal details;
a salesman can obtain a proprietary two-dimensional code at the background, and a consumer can register to become a member and become fans under the salesman, a store and a distributor through the two-dimensional code;
the salesclerk is responsible for the role that the front-end commodity is directly popularized to the consumer under the system of the whole platform, and can be commissioned and promoted through the consumption of the member, and is also a full-time or part-time employee under the name of the distributor.
The employee is a role in charge of the operation, finance and customer service of the mall under the name of the distributor, and the distributor can distribute the account use permission of each role in the role management;
and adding and editing the employee account information of the distributor, and selecting the corresponding role. For example, zhuo selects an operator role, what he will get is the functionality that the operator role can use.
Preferably, the member is a consumer registered by the platform through various channels related to an internet of things device, a distributor off-line store, promotion of a salesman and an advertising entrance;
the member has shopping cart, order, sign-in, payment and card and ticket functions of most traditional E-commerce in the market;
the member can upgrade through the consumption amount, and can enjoy a certain discount preferential after upgrading;
the member has a special visitor two-dimensional code and can be associated with the vermicelli through promotion;
consuming associated fans popularized by the member under the platform, wherein the member can obtain a commission in a certain proportion;
the member can apply for commission and cash out to the distributor through the customer pushing center;
the member can check the information and consumption condition of the vermicelli;
the member can be used as a terminal consumer in the platform, and can also obtain commission through self sharing popularization to create income for the member.
A business model of an internet-based e-commerce platform, the platform being a national distribution model S2B 2C platform, S being an operator, B being a supplier, B being a distributor, C being a consumer;
the operator can check and manage the information of each supplier and distributor, and the operator can obtain the income through annual sales volume of the suppliers and the distributors on the platform and proportion distribution; the operator can extract the platform commission and check the transaction detail list through the settlement center of the platform;
the platform settles the fund with the supplier at the supply price, and the distributor settles the fund according to the profit commission (calculated according to the corresponding proportion of the rules specified by the platform by the difference part of the platform supply price and the supply price).
Preferably, the S2B 2C mode is specifically:
firstly, the S terminal is an operator, also called a supply chain, namely a manufacturer, and is responsible for production;
secondly, the B end is a supplier and is responsible for the goods supply and service of platform commodities;
thirdly, the b end is a distributor and is responsible for the mall construction, front-end sales and vermicelli marketing of the platform;
finally, the end C is a consumer, which is different from the consumers of the traditional e-commerce and has the vermicelli acquisition and income creation capability;
the platform integrates a rear-end supply chain, a front-end mall, vermicelli management and member promotion, unifies the overall business management concept and provides high-quality service for consumers;
the platform combines three major elements of commodity diversification, resource sharing and industry diversification, and opens up a brand new sales field; various distribution channels are provided for resident suppliers, so that high-quality resource sharing and people distribute the resources are achieved; an independent and exclusive B2C online shopping mall is established for the resident distributors, a business mode is provided, and additional benefits are increased; the method brings brand-new earning channels and preferential benefits of merchants for registered members;
the business mode is that a supplier, a distributor and a consumer are closely connected, the service capacity of a platform and a merchant is enhanced, each consumer is precisely marketed, GMV and ARPU are improved, the distributor and the consumer are directly sold and butted, the supplier carries out order processing and subsequent service, and the platform carries out overall supervision and examination;
in the aspect of income, a producer or a supplier has larger profit space, a distributor has more earnings and profits, and a consumer obtains a brand-new income creating channel;
different from the traditional e-commerce mode, the platform binds merchants and consumers in different industry fields, so that the business flow of enterprises in different industries is shortened in goods supply and receiving business behaviors, the consumers with different requirements obtain more selectivity in the platform operation process, and vermicelli is left in the public number of the distributor during the period of the distributor in an operator city and exists independently;
under the business mode, the customers are combined with enterprises, the enterprises are combined with each other, the customers occupy the core position in the whole operation, the enterprises and the customers jointly create revenue, the business value is higher, and the business development trend in the future is met.
Preferably, the business process of each role is as follows:
the provincial operators are signed and established by the platform, the provincial operators are responsible for developing and establishing the urban operators, the urban operators are responsible for developing and establishing the regional operators, the regional operators are responsible for carrying out the recruitment work aiming at the suppliers and the distributors, and the rewards enjoyed by the provincial and urban areas are hooked with the business conditions of the suppliers and the distributors in the matching region;
the supplier adds own commodities through the background, shares the commodities to a front-end distributor after the platform is checked, puts the commodities on a shelf to a WeChat city for sale, is responsible for carrying out goods allocation, delivery and after-sale treatment on the commodities, and settles the payment for supply through the payment of a third party;
the distributor obtains the powder by building a mobile terminal mall of the distributor, sells self-operated commodities to obtain income, or sells commodities of a supplier to obtain commission, the commission obtained by the commodities provided by the selling platform supplier needs to apply for cash withdrawal to the platform, and the platform carries out settlement and payment through third-party payment;
the platform will set the percentage of the profit for the goods delivered by the provider to be distributed as a commission to the distributor, platform, store and clerk, and the platform will receive a percentage of the revenue from the profit generated by the portion of the goods as the distributor sells the goods of the provider; the platform can also carry out forced pushing operation on special commodities of the supplier, such as money-exploded commodities, and the forced pushing commodities can be forced to commodity library backgrounds of all distributors for distribution;
when the store establishes a salesman and recommends members, the salesman and the members (customers) can obtain benefits in two modes, namely, the distributor can obtain commissions for self-operated commodities; on the other hand, the platform provides goods for supporting the supply of the suppliers, and commissions are obtained;
the mall built by the distributor can stimulate the promotion of the members by activity marketing, such as lottery drawing and order matching, and increasing the ratio of the income of the members, so that the members can form quick fission;
the distributor can bind the shopping mall through the internet of things equipment, a consumer can use the equipment by scanning the code on line, and the distributor can register the members in the shopping mall and automatically match the names of the distributor, so that the effect of quickly absorbing the powder is achieved;
the members share and suck the vermicelli through the customer pushing two-dimensional code of the customer pushing center, and can also be used for vermicelli marketing, so that benefits can be obtained in free time.
By the technical scheme, the electronic commerce platform based on the internet and the business mode thereof have the advantages that the development system is completely customized aiming at the pain point of the current e-commerce platform, a supplier and a distributor are helped to draw lines and bridge, earnings are created together, and the independent and exclusive online shopping mall is established for the distributor, so that the situation that members are scattered and not gathered together and belong to the platform after the distributor creates a shop on the traditional e-commerce platform is broken; the method provides a revenue-creating channel for consumers, and under the synergetic popularization of the consumers, rapid member fission is formed, so that the activity of the platform is increased day by day; the platform takes a supplier and a distributor as a core, and takes service members as the core, and the platform is popularized and spread together by benefiting a plurality of roles of the supplier, the distributor and the members together, so as to create an internet ecological consumption circle which is cooperated across the boundary by a plurality of industries.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.
FIG. 1 is a schematic structural view of the present invention;
fig. 2 is a block diagram schematically illustrating the structure of the present invention.
Detailed Description
The technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention.
In this embodiment, as shown in fig. 1-2, an internet-based e-commerce platform is an S2B 2C platform of a national distribution model, where S is an operator, B is a supplier, B is a distributor, and C is a consumer;
the operators are divided into three levels of provincial operators, city operators and district operators in the platform, and the operators are in the roles of managing accounts of suppliers and distributors as main functions;
the supplier is an enterprise established by popularization of a platform or an operator, and is responsible for supplying goods sources, providing services corresponding to products and selling commercial behaviors of the goods;
the distributor is promoted and created by a platform, an operator or a supplier, or the distributor is a resident enterprise or an individual industrial and commercial company and is responsible for commercial behaviors of mall construction, commodity selling, member promotion and activity management.
Preferably, the provincial carrier may create a city carrier, the city carrier may create a district carrier, and the district carrier may create a supplier and a distributor.
Preferably, the supplier comprises an order management unit, a settlement center unit, a customer management unit and a commodity management unit on the platform; the method specifically comprises the following steps:
the supplier can create a distributor in the customer management unit as a commodity distributor channel;
the commodities uploaded and added by the supplier can be shared or not shared, the commodities not shared are directly sold by distributors created by the supplier, and the shared commodities can be shared under all distributor names of the platform through the platform and are handed to the platform for unified audit management;
the supplier can add the category and brand of the operation;
the supplier can check the feedback information of the commodity through the commodity information feedback of the background and correct the feedback information in time;
the supplier can fill two prices of supply price and platform selling price for selling when adding goods in the goods management unit;
the supplier can process the order of the sold goods in the order management unit and carry out delivery, refund and other related after-sale services;
the supplier can register and authenticate the payment platform account in the settlement center unit, carry out withdrawal application operation in the account and check the transaction detail and withdrawal record.
Preferably, the distributor comprises an account management unit, a commodity management unit, a marketing center unit, an order management unit, a settlement center unit, a report center unit and a mall management unit on the platform;
the distributor can create staff through the account management unit, carry out authority distribution management, create different roles of finance, operation and customer service in the use background, and can carry out standardized management through the background;
the distributor can create stores through a store management unit under the account management unit, the stores are divided into main stores and branch stores, and the related information of the stores can be edited;
the distributor can check, edit and transfer store employee information created by each store through the store employee management unit under the account management unit;
the distributor can provide support for sharing the commodity source with the supplier through a cloud warehouse unit selection platform under the commodity management unit, subscribe to the commodity library, and sell the commodity to obtain the commission on shelves of the commodity library;
the distributor can add self-operated commodities in the commodity library for sale on shelves, and can also carry out standard management through commodity labels, category brand grouping and purchase limit management;
the distributor can add the own freight template in the freight template unit under the commodity management unit to carry out standard management on the own commodity freight information;
the distributor can edit the commission allocation proportion obtained by the stores, the shop clerks and the members during the self-operated commodity sales in the price commission under the commodity management unit, and can carry out the allocation according to the commodity price, the profit and the fixed amount;
the distributor can register and authenticate the payment platform account in the settlement center unit, carry out withdrawal application operation in the account, and check the transaction detail and withdrawal records;
the distributor can check the withdrawal requests applied by the shops and the shop clerks under the withdrawal audit unit;
the distributor can check commission income of each store in a commission inquiry unit under the settlement center unit;
the distributor can perform binding and binding change operations on the opened public service number in the public number unit under the mall management unit, so that the distributor can transfer conveniently in the future;
the distributor can edit the content in the menu button below the public number in the menu management unit below the mall management unit without logging in the public number;
the distributor can edit the automatic reply content and the key reply content of the public number in the automatic reply unit under the mall management unit;
the distributor can decorate and edit the home page of the mall in the shop decoration unit under the mall management unit;
the distributor can start corresponding public number message prompt for the content triggered by the commercial behavior of the consumer in the message setting unit under the mall management unit;
the distributor can inquire the information of all members in the member management unit under the marketing center unit, and the contents are recommended by the fan affiliation and the store clerk, so that accurate marketing is facilitated;
the distributor can register, participate, set and put on shelf the required activities in the activity management unit under the marketing center unit;
the distributor can add, edit and manage the use condition of the card tickets of the mall in the card ticket setting unit under the marketing center unit;
the distributor can inquire and process the order of the self-operated commodity in the order management unit;
the distributor can inquire in a refund processing unit under the order management unit and check the refund order;
the distributor has staff and store system under the ordinary store system, and the distributor can set commission allocation, and the staff and members of the distributor have the function of obtaining commission for promotion, and the distributor can play the role of promotion and sale in the platform.
Preferably, the distributor further has a whole set of store and store manager management system and a whole set of member promotion system.
Preferably, the stores are in charge of roles of store promotion, commodity promotion, member development and vermicelli accumulation in each area under the name of the distributor, store personnel management is carried out according to business conditions of each store under the line, and commodity subscription and management are carried out;
the store can add and edit the account information of the employees and manage the employees of the store in a standard way;
the method comprises the following steps that a two-dimensional code is automatically generated for commodities in a shopping mall and displayed in a store, the store can download and popularize the two-dimensional code of the commodity in the shopping mall in commodity management, can share the two-dimensional code and send the two-dimensional code to a media of a friend circle or a microblog of the store, can also print the two-dimensional code and place the two-dimensional code in an online store, a customer purchases the two-dimensional code by scanning the code to generate a shopping mall order, and a distributor is responsible for order processing;
order management of stores provides an order query function, and is convenient for querying orders placed by customers;
the marketing center of the store mainly takes members as a basis, and can inquire all member information and consumption conditions in the store;
member information can be imported in batches, so that the information of original members can be conveniently imported when platforms are just used by off-line stores;
the store is as each regional shop of distributor, and in order to let the shop inhale powder fast, high frequency exposure, it is also the pillar of the front end popularization personnel under the whole system of standard management.
The salesclerk is under the names of distributors and stores and is responsible for the roles of vermicelli promotion and store promotion, and the salesclerk has the salesclerk number, the special two-dimensional code and the independent login entrance;
the salesclerk can check the total number of the vermicelli, the current number of the vermicelli, the vermicelli information, the associated time and the associated mode in the background;
the salesclerk can check the order quantity of the current day and can check the commission obtained by the salesclerk in the commission inquiry unit;
the store clerk can apply for withdrawal operation in the withdrawal center and can check withdrawal records and audit conditions of the store clerk in the withdrawal details;
a salesman can obtain a proprietary two-dimensional code at the background, and a consumer can register to become a member and become fans under the salesman, a store and a distributor through the two-dimensional code;
the salesclerk is responsible for the role that the front-end commodity is directly popularized to the consumer under the system of the whole platform, and can be commissioned and promoted through the consumption of the member, and is also a full-time or part-time employee under the name of the distributor.
The employee is a role in charge of the operation, finance and customer service of the mall under the name of the distributor, and the distributor can distribute the account use permission of each role in the role management;
and adding and editing the employee account information of the distributor, and selecting the corresponding role. For example, zhuo selects an operator role, what he will get is the functionality that the operator role can use.
Preferably, the member is a consumer registered by the platform through various channels related to an internet of things device, a distributor off-line store, promotion of a salesman and an advertising entrance;
the member has shopping cart, order, sign-in, payment and card and ticket functions of most traditional E-commerce in the market;
the member can upgrade through the consumption amount, and can enjoy a certain discount preferential after upgrading;
the member has a special visitor two-dimensional code and can be associated with the vermicelli through promotion;
consuming associated fans popularized by the member under the platform, wherein the member can obtain a commission in a certain proportion;
the member can apply for commission and cash out to the distributor through the customer pushing center;
the member can check the information and consumption condition of the vermicelli;
the member can be used as a terminal consumer in the platform, and can also obtain commission through self sharing popularization to create income for the member.
A business model of an internet-based e-commerce platform, the platform being a national distribution model S2B 2C platform, S being an operator, B being a supplier, B being a distributor, C being a consumer;
the operator can check and manage the information of each supplier and distributor, and the operator can obtain the income through annual sales volume of the suppliers and the distributors on the platform and proportion distribution; the operator can extract the platform commission and check the transaction detail list through the settlement center of the platform;
the platform settles the fund with the supplier at the supply price, and the distributor settles the fund according to the profit commission (calculated according to the corresponding proportion of the rules specified by the platform by the difference part of the platform supply price and the supply price).
Preferably, the S2B 2C mode is specifically:
firstly, the S terminal is an operator, also called a supply chain, namely a manufacturer, and is responsible for production;
secondly, the B end is a supplier and is responsible for the goods supply and service of platform commodities;
thirdly, the b end is a distributor and is responsible for the mall construction, front-end sales and vermicelli marketing of the platform;
finally, the end C is a consumer, which is different from the consumers of the traditional e-commerce and has the vermicelli acquisition and income creation capability;
the platform integrates a rear-end supply chain, a front-end mall, vermicelli management and member promotion, unifies the overall business management concept and provides high-quality service for consumers;
the platform combines three major elements of commodity diversification, resource sharing and industry diversification, and opens up a brand new sales field; various distribution channels are provided for resident suppliers, so that high-quality resource sharing and people distribute the resources are achieved; an independent and exclusive B2C online shopping mall is established for the resident distributors, a business mode is provided, and additional benefits are increased; the method brings brand-new earning channels and preferential benefits of merchants for registered members;
the business mode is that a supplier, a distributor and a consumer are closely connected, the service capacity of a platform and a merchant is enhanced, each consumer is precisely marketed, GMV and ARPU are improved, the distributor and the consumer are directly sold and butted, the supplier carries out order processing and subsequent service, and the platform carries out overall supervision and examination;
in the aspect of income, a producer or a supplier has larger profit space, a distributor has more earnings and profits, and a consumer obtains a brand-new income creating channel;
different from the traditional e-commerce mode, the platform binds merchants and consumers in different industry fields, so that the business flow of enterprises in different industries is shortened in goods supply and receiving business behaviors, the consumers with different requirements obtain more selectivity in the platform operation process, and vermicelli is left in the public number of the distributor during the period of the distributor in an operator city and exists independently;
under the business mode, the customers are combined with enterprises, the enterprises are combined with each other, the customers occupy the core position in the whole operation, the enterprises and the customers jointly create revenue, the business value is higher, and the business development trend in the future is met.
Preferably, the business process of each role is as follows:
the provincial operators are signed and established by the platform, the provincial operators are responsible for developing and establishing the urban operators, the urban operators are responsible for developing and establishing the regional operators, the regional operators are responsible for carrying out the recruitment work aiming at the suppliers and the distributors, and the rewards enjoyed by the provincial and urban areas are hooked with the business conditions of the suppliers and the distributors in the matching region;
the supplier adds own commodities through the background, shares the commodities to a front-end distributor after the platform is checked, puts the commodities on a shelf to a WeChat city for sale, is responsible for carrying out goods allocation, delivery and after-sale treatment on the commodities, and settles the payment for supply through the payment of a third party;
the distributor obtains the powder by building a mobile terminal mall of the distributor, sells self-operated commodities to obtain income, or sells commodities of a supplier to obtain commission, the commission obtained by the commodities provided by the selling platform supplier needs to apply for cash withdrawal to the platform, and the platform carries out settlement and payment through third-party payment;
the platform will set the percentage of the profit for the goods delivered by the provider to be distributed as a commission to the distributor, platform, store and clerk, and the platform will receive a percentage of the revenue from the profit generated by the portion of the goods as the distributor sells the goods of the provider; the platform can also carry out forced pushing operation on special commodities of the supplier, such as money-exploded commodities, and the forced pushing commodities can be forced to commodity library backgrounds of all distributors for distribution;
when the store establishes a salesman and recommends members, the salesman and the members (customers) can obtain benefits in two modes, namely, the distributor can obtain commissions for self-operated commodities; on the other hand, the platform provides goods for supporting the supply of the suppliers, and commissions are obtained;
the mall built by the distributor can stimulate the promotion of the members by activity marketing, such as lottery drawing and order matching, and increasing the ratio of the income of the members, so that the members can form quick fission;
the distributor can bind the shopping mall through the internet of things equipment, a consumer can use the equipment by scanning the code on line, and the distributor can register the members in the shopping mall and automatically match the names of the distributor, so that the effect of quickly absorbing the powder is achieved;
the members share and suck the vermicelli through the customer pushing two-dimensional code of the customer pushing center, and can also be used for vermicelli marketing, so that benefits can be obtained in free time.
The platform is in charge of business management, commodity supervision and audit, order process audit, system technical support, cross-border cooperation and payment supervision and audit under the whole system, the full authority of the platform is in charge of and maintenance of the roles of operators, suppliers, distributors and consumers in a role, and the platform collects commission and technical service fees for paying running water and obtains income such as commission for selling shared commodities, advertisements and activities during operation.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. An Internet-based e-commerce platform is characterized in that the platform is an S2B2B2C platform of a national distribution model, S is an operator, B is a supplier, B is a distributor, and C is a consumer;
the operators are divided into three levels of provincial operators, city operators and district operators in the platform, and the operators are in the roles of managing accounts of suppliers and distributors as main functions;
the supplier is an enterprise established by popularization of a platform or an operator, and is responsible for supplying goods sources, providing services corresponding to products and selling commercial behaviors of the goods;
the distributor is promoted and created by a platform, an operator or a supplier, or the distributor is a resident enterprise or an individual industrial and commercial company and is responsible for commercial behaviors of mall construction, commodity selling, member promotion and activity management.
2. The internet-based e-commerce platform of claim 1, wherein the provincial carrier can create a city carrier, the city carrier can create a district carrier, and the district carrier can create a supplier and a distributor.
3. The internet-based e-commerce platform of claim 1, wherein the supplier comprises an order management unit, a clearing house unit, a customer management unit, a commodity management unit on the platform; the method specifically comprises the following steps:
the supplier can create a distributor in the customer management unit as a commodity distributor channel;
the commodities uploaded and added by the supplier can be shared or not shared, the commodities not shared are directly sold by distributors created by the supplier, and the shared commodities can be shared under all distributor names of the platform through the platform and are handed to the platform for unified audit management;
the supplier can add the category and brand of the operation;
the supplier can check the feedback information of the commodity through the commodity information feedback of the background and correct the feedback information in time;
the supplier can fill two prices of supply price and platform selling price for selling when adding goods in the goods management unit;
the supplier can process the order of the sold goods in the order management unit and carry out delivery, refund and other related after-sale services;
the supplier can register and authenticate the payment platform account in the settlement center unit, carry out withdrawal application operation in the account and check the transaction detail and withdrawal record.
4. The internet-based e-commerce platform of claim 1, wherein the distributor comprises an account management unit, a commodity management unit, a marketing center unit, an order management unit, a settlement center unit, a report center unit and a mall management unit on the platform;
the distributor can create staff through the account management unit, carry out authority distribution management, create different roles of finance, operation and customer service in the use background, and can carry out standardized management through the background;
the distributor can create stores through a store management unit under the account management unit, the stores are divided into main stores and branch stores, and the related information of the stores can be edited;
the distributor can check, edit and transfer store employee information created by each store through the store employee management unit under the account management unit;
the distributor can provide support for sharing the commodity source with the supplier on a cloud warehouse unit selection platform under the commodity management unit, subscribe to the commodity library and sell the commodity library on shelves;
the distributor can add self-operated commodities in the commodity library for sale on shelves, and can also carry out standard management through commodity labels, category brand grouping and purchase limit management;
the distributor can add the own freight template in the freight template unit under the commodity management unit to carry out standard management on the own commodity freight information;
the distributor can carry out proportioning according to the price, profit and fixed amount of the commodity in the price commission under the commodity management unit;
the distributor can register and authenticate the payment platform account in the settlement center unit, carry out withdrawal application operation in the account, and check the transaction detail and withdrawal records;
the distributor can check the withdrawal requests applied by the shops and the shop clerks under the withdrawal audit unit;
the distributor can check commission income of each store in a commission inquiry unit under the settlement center unit;
the distributor can perform binding and binding change operations on the opened public service number in the public number unit under the mall management unit, so that the distributor can transfer conveniently in the future;
the distributor can edit the content in the menu button below the public number in the menu management unit below the mall management unit without logging in the public number;
the distributor can edit the automatic reply content and the key reply content of the public number in the automatic reply unit under the mall management unit;
the distributor can decorate and edit the home page of the mall in the shop decoration unit under the mall management unit;
the distributor can start corresponding public number message prompt for the content triggered by the commercial behavior of the consumer in the message setting unit under the mall management unit;
the distributor can inquire the information of all members in the member management unit under the marketing center unit, and the contents are recommended by the fan affiliation and the store clerk, so that accurate marketing is facilitated;
the distributor can register, participate, set and put on shelf the required activities in the activity management unit under the marketing center unit;
the distributor can add, edit and manage the use condition of the card tickets of the mall in the card ticket setting unit under the marketing center unit;
the distributor can inquire and process the order of the self-operated commodity in the order management unit;
the distributor can inquire in a refund processing unit under the order management unit and check the refund order;
the distributor has staff and store system under the ordinary store system, and the distributor can set commission allocation, and the staff and members of the distributor have the function of obtaining commission for promotion, and the distributor can play the role of promotion and sale in the platform.
5. The internet-based e-commerce platform of claim 4, wherein the distributor further comprises a whole set of store and store manager management system and a whole set of member promotion system.
6. The internet-based e-commerce platform of claim 5, wherein the stores are under the name of distributors and are responsible for roles of mall promotion, commodity promotion, member development and fan accumulation in each area, and store personnel management is performed for business conditions of each store under the line, and commodity subscription and management are performed;
the store can add and edit the account information of the employees and manage the employees of the store in a standard way;
the method comprises the following steps that a two-dimensional code is automatically generated for commodities in a shopping mall and displayed in a store, the store can download and popularize the two-dimensional code of the commodity in the shopping mall in commodity management, can share the two-dimensional code and send the two-dimensional code to a media of a friend circle or a microblog of the store, can also print the two-dimensional code and place the two-dimensional code in an online store, a customer purchases the two-dimensional code by scanning the code to generate a shopping mall order, and a distributor is responsible for order processing;
order management of stores provides an order query function, and is convenient for querying orders placed by customers;
the marketing center of the store mainly takes members as a basis, and can inquire all member information and consumption conditions in the store;
member information can be imported in batches, so that the information of original members can be conveniently imported when platforms are just used by off-line stores;
the salesclerk is under the names of distributors and stores and is responsible for the roles of vermicelli promotion and store promotion, and the salesclerk has the salesclerk number, the special two-dimensional code and the independent login entrance;
the salesclerk can check the total number of the vermicelli, the current number of the vermicelli, the vermicelli information, the associated time and the associated mode in the background;
the salesclerk can check the order quantity of the current day and can check the commission obtained by the salesclerk in the commission inquiry unit;
the store clerk can apply for withdrawal operation in the withdrawal center and can check withdrawal records and audit conditions of the store clerk in the withdrawal details;
a salesman can obtain a proprietary two-dimensional code at the background, and a consumer can register to become a member and become fans under the salesman, a store and a distributor through the two-dimensional code;
the employee is a role in charge of the operation, finance and customer service of the mall under the name of the distributor, and the distributor can distribute the account use permission of each role in the role management;
and adding and editing the employee account information of the distributor, and selecting the corresponding role.
7. The internet-based e-commerce platform of claim 6, wherein the members are all consumers registered in the platform through various channels related to the internet of things equipment, the online store of the distributor, promotion of store personnel and the entrance of advertisements;
the member has the functions of shopping cart, order, sign-in, payment and card ticket of the traditional E-commerce;
the member can upgrade through the consumption amount, and can enjoy a certain discount preferential after upgrading;
the member has a special visitor two-dimensional code and can be associated with the vermicelli through promotion;
consuming associated fans popularized by the member under the platform, wherein the member can obtain a commission in a certain proportion;
the member can apply for commission and cash out to the distributor through the customer pushing center;
the member can check the information and consumption condition of the vermicelli;
the member can be used as a terminal consumer in the platform, and can also obtain commission through self sharing popularization to create income for the member.
8. The business model of the electronic commerce platform based on the Internet is characterized in that the platform is an S2B2B2C platform of a national distribution model, S is an operator, B is a supplier, B is a distributor, and C is a consumer;
the operator can check and manage the information of each supplier and distributor, and the operator can obtain the income through annual sales volume of the suppliers and the distributors on the platform and proportion distribution; the operator can extract the platform commission and check the transaction detail list through the settlement center of the platform;
the platform settles the fund with the supplier at the supply price, and the distributor settles the fund according to the profit commission (calculated according to the corresponding proportion of the rules specified by the platform by the difference part of the platform supply price and the supply price).
9. The business model of an internet-based e-commerce platform as claimed in claim 8, wherein the S2B 2C model is specifically:
firstly, the S terminal is an operator, also called a supply chain, namely a manufacturer, and is responsible for production;
secondly, the B end is a supplier and is responsible for the goods supply and service of platform commodities;
thirdly, the b end is a distributor and is responsible for the mall construction, front-end sales and vermicelli marketing of the platform;
finally, the end C is a consumer, which is different from the consumers of the traditional e-commerce and has the vermicelli acquisition and income creation capability;
the platform integrates a rear-end supply chain, a front-end mall, vermicelli management and member promotion, unifies the overall business management concept and provides high-quality service for consumers;
the platform combines three major elements of commodity diversification, resource sharing and industry diversification, and opens up a brand new sales field; various distribution channels are provided for resident suppliers, so that high-quality resource sharing and people distribute the resources are achieved; an independent and exclusive B2C online shopping mall is established for the resident distributors, a business mode is provided, and additional benefits are increased; the method brings brand-new earning channels and preferential benefits of merchants for registered members;
the business mode is that a supplier, a distributor and a consumer are closely connected, the service capacity of a platform and a merchant is enhanced, each consumer is precisely marketed, GMV and ARPU are improved, the distributor and the consumer are directly sold and butted, the supplier carries out order processing and subsequent service, and the platform carries out overall supervision and examination;
in the aspect of income, a producer or a supplier has larger profit space, a distributor has more earnings and profits, and a consumer obtains a brand-new income creating channel;
different from the traditional e-commerce mode, the platform binds merchants and consumers in different industry fields, so that the business flow of enterprises in different industries is shortened in goods supply and receiving business behaviors, the consumers with different requirements obtain more selectivity in the platform operation process, and vermicelli is left in the public number of the distributor during the period of the distributor in an operator city and exists independently;
under the business mode, the customers are combined with enterprises, the enterprises are combined with each other, the customers occupy the core position in the whole operation, the enterprises and the customers jointly create revenue, the business value is higher, and the business development trend in the future is met.
10. The business model of an internet-based e-commerce platform as claimed in claim 1, wherein the business processes of the roles:
the provincial operators are signed and established by the platform, the provincial operators are responsible for developing and establishing the urban operators, the urban operators are responsible for developing and establishing the regional operators, the regional operators are responsible for carrying out the recruitment work aiming at the suppliers and the distributors, and the rewards enjoyed by the provincial and urban areas are hooked with the business conditions of the suppliers and the distributors in the matching region;
the supplier adds own commodities through the background, shares the commodities to a front-end distributor after the platform is checked, puts the commodities on a shelf to a WeChat city for sale, is responsible for carrying out goods allocation, delivery and after-sale treatment on the commodities, and settles the payment for supply through the payment of a third party;
the distributor obtains the powder by building a mobile terminal mall of the distributor, sells self-operated commodities to obtain income, or sells commodities of a supplier to obtain commission, the commission obtained by the commodities provided by the selling platform supplier needs to apply for cash withdrawal to the platform, and the platform carries out settlement and payment through third-party payment;
the platform will set the percentage of the profit for the goods delivered by the provider to be distributed as a commission to the distributor, platform, store and clerk, and the platform will receive a percentage of the revenue from the profit generated by the portion of the goods as the distributor sells the goods of the provider; the platform can also perform forced pushing operation on special commodities of the suppliers, and the forced pushing of the commodities can force the commodities to commodity library backgrounds of all distributors for distribution;
when the store establishes a salesman and recommends members, the salesman and the members (customers) can obtain benefits in two modes, namely, the distributor can obtain commissions for self-operated commodities; on the other hand, the platform provides goods for supporting the supply of the suppliers, and commissions are obtained;
the mall built by the distributor can stimulate the promotion of the members by increasing the ratio of the income of the members through activity marketing, so that the members can form quick fission;
the distributor can bind the shopping mall through the internet of things equipment, a consumer can use the equipment by scanning the code on line, and the distributor can register the members in the shopping mall and automatically match the names of the distributor, so that the effect of quickly absorbing the powder is achieved;
the members share and suck the vermicelli through the customer pushing two-dimensional code of the customer pushing center, and can also be used for vermicelli marketing, so that benefits can be obtained in free time.
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| CN202010236804.7A CN111784432A (en) | 2020-03-30 | 2020-03-30 | Electronic commerce platform based on internet and business model thereof |
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| CN202010236804.7A CN111784432A (en) | 2020-03-30 | 2020-03-30 | Electronic commerce platform based on internet and business model thereof |
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