KR101725278B1 - Multi stage point management device in online shopping mall - Google Patents

Multi stage point management device in online shopping mall Download PDF

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Publication number
KR101725278B1
KR101725278B1 KR1020160178702A KR20160178702A KR101725278B1 KR 101725278 B1 KR101725278 B1 KR 101725278B1 KR 1020160178702 A KR1020160178702 A KR 1020160178702A KR 20160178702 A KR20160178702 A KR 20160178702A KR 101725278 B1 KR101725278 B1 KR 101725278B1
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points
user
level
product
paid
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KR1020160178702A
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Korean (ko)
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표순섭
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표순섭
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0223—Discounts or incentives, e.g. coupons or rebates based on inventory
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

The present invention relates to an apparatus for managing multi-level points of an online shopping mall remarkably providing points for a user who purchases a product in the online shopping mall. The apparatus for managing multi-level points of an online shopping mall comprises: a client server to which a plurality of user terminals are connected through the Internet in a wired or wireless manner; a management server managing, as a database, information on a seller and information on a product that the seller sells, and classifying product groups by a rate of points provided based on price of the product to be sold; a main server inducing a user connected to the client server to purchase a product by registering the user as a member when the user requests member registration, inputting registered member information, displaying seller information and product information managed by the management server to the user registered as a member, and providing multi-level points for the user by a rate of points for the product price classified by the management server once to four times when the user purchases the product managed by the management server; and a payment system in which the multi-level points are paid up to four times when a user makes a purchase.

Description

Multi-stage point management device in online shopping mall

The present invention relates to a multi-point point operating apparatus that provides a point to a user who purchases a product of an online shopping mall, and more particularly to a multi-point point operating apparatus that, when a product is purchased at an online shopping mall, The present invention relates to a multi-point point operating apparatus for an online shopping mall that can maximize benefits for users while generating benefits through sales of products of small and medium-sized businesses while maximizing benefit for users compared to existing shopping malls.

The online shopping mall is a virtual shop that allows users to buy and sell goods using the Internet. There is no time and space constraint. Consumers can buy products at virtual shops anywhere in the world at relatively low prices. In the viewpoint of the operator, it is possible to provide the product information that is suitable for the consumer's taste without being restricted by the commercial area without operating cost.

Especially, through the development of high - speed communication network, the linkage of online shopping malls with offline distribution system, and the rapid development of electronic payment system, online shopping has grown into a huge market surpassing offline market.

Accordingly, the number of users using online shopping mall is increasing rapidly, and accordingly, competition among online shopping malls for attracting more users is increasing, and online shopping malls are making efforts to provide users with more various services.

A point system is a system in which a variety of points and reserves that can be exchanged according to purchasing performance are paid to a member in a predetermined article, prize money, money, service or the like.

This system has been effective in reducing customer's portion of the company's earnings, and it has become popular in the short term because it has advantages in securing customers and preventing departure.

Especially, in the online shopping mall, the point accumulation system can easily change the point and save and preserve it. Due to the nature of the computer storage mechanism, most companies have introduced it as a means of marketing easily.

However, most of the points accumulated are insignificant compared to the purchase amount, so that there is a disadvantage that the expectation of the service for the users of the shopping products that are soaring can not be satisfied anymore, and when the coupon is received at the existing shopping mall, I can not buy another product. In other words, it is one of consumers' complaints because they use discount at the time of purchasing the previous amount of goods. Most shopping mall users are expecting the breakthrough of the point accumulation system of online shopping mall.

Korean Patent Publication No. 10-2002-0066660 (Aug. 21, 2002) Korean Patent Publication No. 10-2009-0090967 (Aug. 26, 2009) Korean Patent Publication No. 10-2009-0095251 (2009.09.09) Korean Patent Publication No. 10-2005-0080945 (Aug. 18, 2005)

SUMMARY OF THE INVENTION The present invention has been made in order to solve the problems of the related art as described above, and it is an object of the present invention to provide a method and apparatus for purchasing a product at an online shopping mall, The first to fourth points generated after purchasing are expected to boost the sales of manufacturers and sales companies by promoting the purchase of products by manufacturers other than the original purchasing manufacturer, And to provide a multi-level point operating device of an online shopping mall that can purchase goods and contribute to sound and vigorous industrial activities.

In addition, the multi-level points are sequentially paid in the order of first, second, third, and fourth every time a product is purchased, thereby preventing the user from visiting the shopping mall at a time, Another object of the present invention is to provide a multi-level point operating device of an online shopping mall that can promote a product and induce a purchase to expect the activation of the shopping mall.

In order to achieve the above-mentioned object, the present invention provides a customer terminal, comprising: a customer server connected to a plurality of user terminals via an Internet, A management server that manages the information of the seller and the information of the goods that the seller wants to sell as a database and classifies the product group at a rate of points paid based on the amount of the goods to be sold; When the user who is connected to the customer server requests the member registration, the registered member information is entered and the information of the seller and the information of the seller managed by the management server are posted to the user registered as the member, A main server for delivering to the user a point of a rate to be paid for a commodity amount classified by the management server when the user purchases the commodity managed by the management server, at one to four times at a plurality of points; And a payment system for making the payment of the first to fourth multi-level points paid for each time a user purchases the mobile terminal.

As described above, according to the present invention, when a user makes a purchase, a point is paid according to a supply cost of a purchase amount, and a point where a product can be purchased compared to an existing shopping mall is paid out significantly, The first to fourth points generated after the initial purchase are used to prompt the purchase of products other than the original purchasing manufacturer to promote consumption, thereby promoting a remarkable sales of the sales company. Which can contribute to healthy and vigorous industrial activities.

Also, by paying the first, second, third, and fourth order sequentially for each multi-level point purchase, users are prevented from visiting multi-level points at a time and visiting the shopping mall, So that the activation of the shopping mall can be expected.

1 is a block diagram showing a preferred embodiment of an apparatus for operating a multi-point system of an online shopping mall according to the present invention;

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram showing a preferred embodiment of a multi-point point operating apparatus of an online shopping mall according to the present invention. In the present invention, when a product is purchased at an online shopping mall, The present invention is characterized in that it can contribute to the activation of shopping malls and income generation through sales of products of small and medium enterprises while maximizing benefits to users compared to existing shopping malls.

As shown in FIG. 1, the present invention comprises a customer server 10 through which a plurality of users access via the Internet, a management server 20 And a main server 30 for providing sales management and multi-level points for goods in the customer server 10 and the management server 20. [

The customer server 10 is a server for connecting a plurality of user terminals via an Internet capable of wired or wireless, wherein the user terminal is an output device or a smart device having a display function, And devices equipped with a general purpose or dedicated browser to enable electronic commerce to communicate with the device.

The management server 20 provides the master server 30 with the database information of the vendor information of the seller to be sold by the shopping mall manager and the information of the merchandise the seller wants to sell and provides the database to a plurality of users And provides the database-formatted information from the terminal.

Also, the management server 20 classifies the product group as a percentage of the points to be paid based on the amount of the goods to be sold.

The percentage of points awarded based on the amount of the item is determined according to the supply cost of the product. When the supply cost is less than 30% of the selling price 100%, the point rate to be paid is 100% When the cost is between 31% and 50% of the sales price, the point rate to be paid is 70 ~ 90% of the purchase cost, and when the supply cost is 51 ~ 60% of 100% of the selling price, Is 60% of the purchase price.

Here, the seller information provided by the management server 20 may include various information such as the name of the seller, company, address, contact information, business registration information, and the like. The commodity information is the ratio of the commodity information of the commodities registered by the seller, the supply cost and the sales amount, and the points to be paid for the sales amount according to the supply cost and the selling unit price.

When the user who is connected to the customer server 10 by interlocking with the customer server 10 and the management server 20 requests the member registration, the main server 30 registers the member and registers the registered member information, The information of the seller and the information of the goods managed by the management server 20 are posted to the registered user so as to induce the user to sell the goods.

Also, the main server 30 allows the registered members to identify their users by giving their respective IDs, and the member information registered in the main server 30 can be a member name, a shipping address, a contact, have.

Also, the main server 30 remits a part of the purchased amount when the user purchases goods managed by the management server 20 to the seller, and when the user purchases goods managed by the management server 20, the management server 20 ) To the user at a rate of one to four times.

Therefore, 60 ~ 100% of the purchase cost of the user is paid at multi-level points compared to the existing shopping mall, thereby maximizing the benefit to the user, thereby enabling the use of the shopping mall.

In addition, it is not economical to pay multi-level points in cash, but it can be used only at the shopping mall.

In other words, when we look at the flow of normal distribution, the products manufactured by the sales manufacturer are about 20 ~ 60% of the selling price of 100% of the selling price to the selling place or the selling company, and 30 ~ 40% .

But online shopping mall does not need a distribution fee. In other words, there is a salesperson in the off-line and pay 30 ~ 40% of the sales commission. On the other hand, since the salesperson or the sales commission is not very much in the online shopping mall, even if the user pays 60 ~ 100% Since the amount of money to be returned is about 20 ~ 60% of the supply cost, the shopping mall operator generates more actual profit than loss.

On the other hand, the main server 30 includes a settlement system 31. When the user purchases a commodity, the settlement system 31 sets the amount of the purchased commodity 60 to 100% A plurality of multi-level points are sequentially provided in four levels in the car, and the paid first to fourth multi-level points are made to be paid each time a user purchases it.

More specifically, the first multi-level points of the settlement system 31 pay 50% of the points to be paid, the second multi-level points pay 25% of the points to be paid, and the third multi- 12.5%, and the fourth multi-level point will pay 12.5% of the points awarded.

For example, when a customer purchases 100,000 won for a product that returns points at a rate of 100% in a shopping mall operated by the multi-level point operating device of the online shopping mall of the present invention, 50,000 multi-point points of 50% .

If you purchase a second order item in a shopping mall using 50,000 first-stage multi-point points, 25,000 multi-point points of 25% of the purchase amount will occur.

If you purchase a third-party product from a shopping mall using the second multi-level point of 25,000, 12,500 multi-point points of 12.5% of the purchase amount are generated

If you purchase a 4th order item from a shopping mall using the 3rd multi-level point of 12,500, 12,500 multi-point points of 12.5% of the purchase amount will be generated

12,500 4th multi-level points, 12,500 4th multi-level points are used when purchasing 5th order items in shopping mall by using 4th multi-level points and users can use 100% of first purchase amount for shopping, The shopping mall is more active for the shopping mall because the user purchases the goods for the fifth time, and the sales of the sales mall to the mall manager and the shopping mall is improved so that the operation of the shopping mall, in which both the user and the seller are profitable, .

In addition, by paying the multi-level points at a time without paying 100% at all, and paying the first, second, third, and fourth order each time the purchase is made, the multi-level points are written at once and prevented from visiting the shopping mall, To promote various products and induce purchasing, so that the shopping mall can be expected to be activated.

On the other hand, when the purchase amount is smaller than the multi-level points awarded at the time of first purchase and re-purchase, the multi-level points of the next round are paid out and the multi-stage points of the next round are paid out when the paid multi-level points are exhausted.

Also, when the amount of purchase is higher than the multi-level points paid at the time of initial purchase and re-purchase, the multi-level points of the amount remaining after deducting the paid multi-level points are again paid 60-100% over the first to fourth orders.

When purchasing a commodity of an amount exceeding the multi-level points paid each time the commodity is purchased using the multi-level points purchased and paid by the settlement system 31, % From the first level to the fourth level.

In other words, the payment system 31 adds the multi-level points paid for the first purchase and the multi-level points generated by the products having the amount exceeding the paid multi-level points.

For example, if a buyer buys a 100,000 won product that returns 100% of the points, and a 50,000 won first multi-level point is earned, and if the amount of the product you want to purchase is 80,000, the first 50,000 won multi- And 30,000 won through cash or credit card.

The buyer is then given a 40,000 (25,000 + 15,000) multi-level multi-level multi-level point of 100,000 won for the second multi-level point 25,000 second multi-level point and 15,000 first multi-point points for the payment amount of 30,000 won, excluding the first multi- Points are awarded and multi-level points can be used.

Therefore, if a conventional shopping mall allows a discount, a coupon, and a small point, the shopping mall operated by the multi-point management device of the present invention pays 60 to 100% of the amount over one to four times, The user is able to promote the consumption by promoting the consumption, and it is possible to sell the products of various companies evenly, so that the sales of the manufacturer and the sales company are expected to be improved, It is possible to purchase goods, and it is possible to contribute to sound and active industrial activities.

In addition, the multi-level points accumulated in the shopping mall operated by the multi-level point operating apparatus of the present invention can be used in the off-line shops of the vendors selling in the shopping mall to improve the convenience of use.

On the other hand, it is preferable that the multi-level points are paid at the time when 10 to 12 days have passed after the purchase. This is because it is the time to make a purchase decision after the refund or return period of the product has passed and the multi- This is to prevent the troublesome procedure from occurring.

On the other hand, the multi-level point can be used within a predetermined validity period, and more specifically, the multi-level point disappears unless it is used for one year after the multi-level point is paid.

In order to smoothly operate the shopping mall, it is preferable that the user who is connected to the customer server 10 from the main server 30 until 30 days before the multi-point point is extinguished to the time of the disappearance is informed that the multi-point point is extinguished.

10: customer server 20: management server
30: Main server `31: Payment system

Claims (6)

A customer server (10) accessing a plurality of user terminals via an Internet, which is available in a wired or wireless manner; A management server (20) for classifying the product group by the ratio of points awarded based on the amount of the product to be sold, and a database of the information of the seller and information of the product the seller intends to sell; When the user who is connected to the customer server 10 requests the member registration, the registered member information is entered, and the information of the seller and the information of the seller managed by the management server 20 The user is guided to sell the product, and when the user purchases the product managed by the management server 20, the user points to the point of the rate to be paid for the amount of the goods classified by the management server 20 to the user 1 to 4 times A main server 30 for paying out points at multiple points; And a payment system (31) for allowing the user to settle the first to fourth multi-level points paid by the user,
It is determined according to the supply cost of the commodity that the commodity group is classified according to the proportion of the points awarded based on the amount of the commodity to be sold by the management server 20. When the supply cost of the commodity is less than 30% The percentage of points awarded is 100% of the purchase price of the user, and when the supply cost of the goods is 31% to 50% of the sales price, the percentage of points awarded is 70% to 90% When the supply cost is 51% to 60% of the sales price, the point rate to be paid is 60%
The first multi-level points of the settlement system 31 pay 50% of the points awarded, the second multi-level points pay 25% of the points awarded, and the third multi-level points 12.5% The fourth multi-level point is to pay 12.5% of the points awarded,
The billing system 31, when purchasing a commodity with an amount exceeding the multi-level points paid every time the commodity is purchased using the purchased and paid multi-point, purchases the commodity from 60 to 100 % From the first to the fourth level,
Wherein the settlement system (31) adds the multi-level points purchased and paid to the multi-level points generated by the commodities of the amount exceeding the paid multi-level points. delete delete delete delete The method according to claim 1,
Wherein the multi-point point is paid 10 to 12 days after the purchase.
KR1020160178702A 2016-12-26 2016-12-26 Multi stage point management device in online shopping mall KR101725278B1 (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102420031B1 (en) * 2021-06-10 2022-07-13 주식회사 투에버 G-Mom service system and method to organize product sets at your own pace
KR102492707B1 (en) 2021-09-28 2023-01-31 하웅현 Apparatus and Method for Providing point management service enables converting into stocks

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020066660A (en) 2001-02-13 2002-08-21 전민우 Point Reserve Method on Internet Shopping mall
KR20050080945A (en) 2004-02-11 2005-08-18 이규엽 A merchandise bond of a lotto and on-line marketing method using thereof
KR20050101125A (en) * 2005-09-02 2005-10-20 차희장 Method of multi-level e-commerce using discount coupon
KR100556211B1 (en) * 2005-05-09 2006-03-03 (주)이마이몰 Managing system for shopping mall
KR20090001726A (en) * 2007-05-14 2009-01-09 김진호 The shopping service system for trading goods using changing rate and the shopping service mothod thereof
KR20090090967A (en) 2008-02-22 2009-08-26 김성범 System and method for accumulating a point
KR20090095251A (en) 2008-03-05 2009-09-09 (주)맥스카드시스템즈 Buyer and recorder of goods information to the same time Point accumulation system

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20020066660A (en) 2001-02-13 2002-08-21 전민우 Point Reserve Method on Internet Shopping mall
KR20050080945A (en) 2004-02-11 2005-08-18 이규엽 A merchandise bond of a lotto and on-line marketing method using thereof
KR100556211B1 (en) * 2005-05-09 2006-03-03 (주)이마이몰 Managing system for shopping mall
KR20050101125A (en) * 2005-09-02 2005-10-20 차희장 Method of multi-level e-commerce using discount coupon
KR20090001726A (en) * 2007-05-14 2009-01-09 김진호 The shopping service system for trading goods using changing rate and the shopping service mothod thereof
KR20090090967A (en) 2008-02-22 2009-08-26 김성범 System and method for accumulating a point
KR20090095251A (en) 2008-03-05 2009-09-09 (주)맥스카드시스템즈 Buyer and recorder of goods information to the same time Point accumulation system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102420031B1 (en) * 2021-06-10 2022-07-13 주식회사 투에버 G-Mom service system and method to organize product sets at your own pace
KR102492707B1 (en) 2021-09-28 2023-01-31 하웅현 Apparatus and Method for Providing point management service enables converting into stocks

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