JP2008145495A - Paper expendables and novelty having printed advertisement and qr code as advertisement on surface - Google Patents
Paper expendables and novelty having printed advertisement and qr code as advertisement on surface Download PDFInfo
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- JP2008145495A JP2008145495A JP2006329311A JP2006329311A JP2008145495A JP 2008145495 A JP2008145495 A JP 2008145495A JP 2006329311 A JP2006329311 A JP 2006329311A JP 2006329311 A JP2006329311 A JP 2006329311A JP 2008145495 A JP2008145495 A JP 2008145495A
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Abstract
Description
本発明は、カフェやレストランなど、飲食店の店舗内に置かれた紙ナプキン、紙エプロン、ペーパータオル、トイレットペーパー、トレイマット、メニュー等の消耗品、及びノベルティに広告を記載するものであり、その中にはＱＲコードも含まれる。 The present invention describes advertisements on consumables such as paper napkins, paper apron, paper towels, toilet paper, tray mats, menus, etc., and novelties placed in restaurants such as cafes and restaurants. Some include QR codes.
従来、カフェやレストランで使用されるこれらの消耗品には、無地またはその店の名前やイラストしか記載されておらず、情報性の低いものであった。しかし、今日ではコースターや箸袋など、飲食店内で使用される様々な消耗品が広告媒体となっている。 Conventionally, these consumables used in cafes and restaurants have only been described with plain names or store names and illustrations, and have low information. Today, however, various consumables used in restaurants such as coasters and chopstick bags are advertising media.
また、名刺や葉書など広い分野で利用されているＱＲコードも、これらの消耗品に印刷されることはなかった。 Also, QR codes used in a wide range of fields such as business cards and postcards have not been printed on these consumables.
上述の通り、これまで飲食店で使用されてきた紙製の消耗品は、無地またはその店の名前が記載されるものであり、広告としての役割を果たしてこなかった。また、現在幅広い分野で使用されているＱＲコードも、これまで紙ナプキン、紙エプロン、ペーパータオル、トイレットペーパー、トレイマット、メニュー等に印刷されることはなく、その利用が制限されていた。 As described above, the paper consumables that have been used in restaurants so far have a plain or name of the store, and have not played a role as advertisements. Also, QR codes that are currently used in a wide range of fields have not been printed on paper napkins, paper aprons, paper towels, toilet paper, tray mats, menus, etc., and their use has been limited.
そのため飲食店では、壁にポスターを貼る、専用モニターを設置するなど店舗に負担をかける以外に有効な広告手法がなく、利用客側も料理を待つ間や、食後など、時間があってもその要求を満たす情報がない状態であった。 For this reason, restaurants do not have effective advertising methods other than putting a burden on the store, such as putting a poster on the wall or installing a dedicated monitor, and even if the customer has time, such as waiting for food or after eating There was no information to satisfy the request.
本発明は、このような点に鑑みて成されたものであり、その目的は飲食店に必要不可欠な紙製消耗品に広告（ＯＲコードを含む）を記載することで、広告主・店舗経営者、双方の需給を満たし、同時に、料理を待つ間や、食後に手持ち無沙汰となる利用者に情報をもたらすものである。 The present invention has been made in view of the above points, and its purpose is to describe an advertisement (including an OR code) on a paper consumable essential to a restaurant, thereby managing an advertiser / store. It provides information to users who meet the demand and supply of both, and at the same time wait for a meal, or become unsatisfactory after meals.
紙製消耗品への印刷には、食用色素、ポリアミド水溶性樹脂、水、エタノールを原料とする食用インクを使用することで安全性を確保し、利用者にも安心して使用してもらえる。 For printing on paper consumables, edible inks made from edible dyes, water-soluble polyamide resins, water, and ethanol are used to ensure safety and allow users to use it with peace of mind.
本発明によれば、飲食店のテーブル等に、広告（ＱＲコードを含む）入り紙製品を設置することで、店舗のイメージをアップさせ、集客力向上に貢献すると共に、料理を待っている間や、食後の利用客に多彩な情報をもたらすことが可能となり、双方に有益な広告機能を果たすことができる。 According to the present invention, while installing paper products containing advertisements (including QR codes) on restaurant tables, etc., the store image is improved, contributing to improving customer attraction and waiting for food. In addition, it is possible to provide a variety of information to customers after a meal, and to serve a useful advertising function for both.
以下、本発明の実施の形態について図面を参照しながら説明する。 Hereinafter, embodiments of the present invention will be described with reference to the drawings.
図１は本実施形態の広告が表面に印刷された紙製消耗品の１つであり、以下広告型紙製品１と言う。この広告型紙製品１には各種広告が印刷され、同図に示す例（１ａ）は一例である。 FIG. 1 shows one of the paper consumables on which the advertisement of the present embodiment is printed, and is hereinafter referred to as an advertisement type paper product 1. Various advertisements are printed on the advertisement type paper product 1, and the example (1a) shown in the figure is an example.
上記広告型紙製品１には、紙ナプキン以外にも紙エプロン、ペーパータオル、トイレットペーパー、トレイマット、メニュー等、飲食店で使われる紙製消耗品をすべて含む。 In addition to the paper napkin, the advertisement-type paper product 1 includes all paper consumables used in restaurants such as a paper apron, paper towel, toilet paper, tray mat, menu, and the like.
図２は本実施形態の広告としてＱＲコードが表面に印刷された紙製消耗品であり、以下広告型紙製品２と言う。この広告型紙製品２には各種ＱＲコードが印刷され、同図に示す例（３ａ）は一例である。 FIG. 2 shows a paper consumable with a QR code printed on its surface as an advertisement of the present embodiment, which will be referred to as an advertisement-type paper product 2 hereinafter. Various types of QR codes are printed on the advertisement type paper product 2, and the example (3a) shown in the figure is an example.
ＱＲコードとは１９９４年にデンソーが開発したマトリックス型二次元コードの一種であり、バーコード機能が付いた携帯電話を使えば、広告型紙製品から情報を簡単に読み取ることができる。紙製品にＱＲコードを印刷することにより、広告面積は少なくても、多くの情報を得ることができる。 The QR code is a kind of matrix type two-dimensional code developed by Denso in 1994. If a mobile phone with a barcode function is used, information can be easily read from the advertisement type paper product. By printing a QR code on a paper product, a large amount of information can be obtained even if the advertisement area is small.
店舗内のテーブルやカウンター上等に、広告型紙製品１、広告型紙製品２を設置することで、利用者の視界に入り、効率の良い広告が可能となる。 By installing the advertisement-type paper product 1 and the advertisement-type paper product 2 on a table or counter in the store, it is possible to enter the user's field of view and perform efficient advertisement.
１ 広告型紙製品
２ 広告型紙製品 ＱＲコード記載
1 Advertising pattern paper products
2 Advertisement type paper products QR code description
Claims (2)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2006329311A JP2008145495A (en) | 2006-12-06 | 2006-12-06 | Paper expendables and novelty having printed advertisement and qr code as advertisement on surface |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2006329311A JP2008145495A (en) | 2006-12-06 | 2006-12-06 | Paper expendables and novelty having printed advertisement and qr code as advertisement on surface |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP2008145495A true JP2008145495A (en) | 2008-06-26 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2006329311A Pending JP2008145495A (en) | 2006-12-06 | 2006-12-06 | Paper expendables and novelty having printed advertisement and qr code as advertisement on surface |
Country Status (1)
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| JP (1) | JP2008145495A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102697416A (en) * | 2012-05-14 | 2012-10-03 | 张磊 | Information application method and system based on facial tissue |
| KR200468295Y1 (en) | 2010-12-29 | 2013-08-06 | 양준철 | A disposable prop for spoons and chopsticks |
| CN103679491A (en) * | 2012-09-10 | 2014-03-26 | 杭州动众广告传媒有限公司 | Method for utilizing automatic tissue advertisement distributor to accurately advertise |
| CN107370800A (en) * | 2017-07-05 | 2017-11-21 | 嘉兴米兔网络科技有限公司 | A kind of advertisement pushing of paper handkerchief dispensing advertisement machine and paper handkerchief management system and method |
| CN112418948A (en) * | 2020-12-04 | 2021-02-26 | 广西慢动作信息科技有限公司 | Advertisement putting method and system capable of realizing free recycling of articles |
-
2006
- 2006-12-06 JP JP2006329311A patent/JP2008145495A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR200468295Y1 (en) | 2010-12-29 | 2013-08-06 | 양준철 | A disposable prop for spoons and chopsticks |
| CN102697416A (en) * | 2012-05-14 | 2012-10-03 | 张磊 | Information application method and system based on facial tissue |
| CN103679491A (en) * | 2012-09-10 | 2014-03-26 | 杭州动众广告传媒有限公司 | Method for utilizing automatic tissue advertisement distributor to accurately advertise |
| CN107370800A (en) * | 2017-07-05 | 2017-11-21 | 嘉兴米兔网络科技有限公司 | A kind of advertisement pushing of paper handkerchief dispensing advertisement machine and paper handkerchief management system and method |
| CN112418948A (en) * | 2020-12-04 | 2021-02-26 | 广西慢动作信息科技有限公司 | Advertisement putting method and system capable of realizing free recycling of articles |
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