JP2005007683A - Personal booklet - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a personal booklet which is excellent in enclosing an excellent customer, and also has a function stimulating to come to a store and a function stirring up a purchasing will. <P>SOLUTION: The personal booklet provided for a customer being a client and being a spreading type, is characterized by at least being provided with the first inherent information on which inherent information at least comprising the address, the name and the identification number is printed, and common information on which privilege information and information on an effective period of the personal booklet are printed. In addition, the privilege information is characterized by comprising a plurality of privilege information with the same contents and being provided with the information on the effective period of the privilege information set by printing on each privilege information. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention aims to increase the efficiency of visits of customers registered in advance, so-called business entities that have members, among customers who are particularly selected customers (hereinafter referred to as “excellent customers”). It is related to the booklet of the spread type provided with privilege information (coupon ticket) to be provided.
[0002]
[Prior art]
Conventionally, various merchandise sales businesses such as retail stores, supermarkets, department stores, restaurants, etc. that sell products to customers who visited the store, or various service businesses such as fitness clubs, golf clubs, cram schools that provide services to customers who visited the store, etc. In the above, "advertisement" is used as one of information providing methods for increasing sales. This advertisement includes mass media such as television, radio, and newspapers, as well as newspaper leaflets, posters on streets and stores, and leaflet distribution, all of which are targeted to the general public. In that respect, the cost effectiveness remains unsatisfactory. There are also advertising methods that distribute leaflets, coupons, etc. to specific people on the streets, etc., but they are only selected based on gender, age, or appearance factors such as men and women, and function effectively It ’s hard to say.
[0003]
By the way, in the development of new customers to make new customers visit, there are some aspects that must be relied on “advertisement” targeting a certain number of unspecified people, but at least once customers have visited the store repeatedly. “Advertisement” is not necessarily an effective means for “customer trapping”. In particular, in “Customer Enclosure”, for example, how to enclose high-quality customers such as the number of purchases (use) and purchase (use) amount is a big issue. Is required.
[0004]
Therefore, a point card is one effective method for “customer lock-in”. This is to issue an ID card to the customer, receive the ID card at the time of visit or purchase (use) of the customer, and add bonus points according to the number of visits and purchase (use) amount A discount voucher is issued when the number of points reaches a certain number, and is used for appropriation for the next purchase.
[0005]
This point card is effective in “customer lock-in” in various merchandise sales businesses and various service businesses, and is widely spread. However, the point card itself does not want to have the function that encourages customers to visit the store or the motivation to purchase, and the function that prompts customers to visit the store or the motivation to purchase is a method of providing information such as ads. I had to rely on.
[0006]
Although there are a wide variety of prior art documents disclosing the above-described functions for improving the efficiency of conventional store visits, in particular, the functions for enclosing high-quality customers, the applicant has contents directly related to the features of the present invention. Since the disclosed prior art documents are not recognized at this stage, the prior art document information is not described in this specification.
[0007]
[Problems to be solved by the invention]
Accordingly, the present invention is to provide a personal booklet that has excellent functions for enclosing excellent customers, and also has a function of encouraging customers to come to the store and a function of incentivizing purchase.
[0008]
[Means for Solving the Problems]
In order to achieve the above object, the inventor of the present invention described in claim 1 is a spread-type personal booklet provided to a customer who is a customer, and the personal booklet includes at least an address of the customer. The first unique information printed with unique information including a name and an identification number, and common information printed with privilege information and personal booklet expiration date information are provided.
[0009]
According to a second aspect of the present invention, in the personal booklet according to the first aspect, the privilege information includes a plurality of pieces of privilege information having the same contents, and each piece of privilege information is provided with privilege information expiration date information. It is characterized by that.
[0010]
Further, according to a third aspect of the present invention, in the personal booklet according to the first or second aspect, the privilege information includes a plurality of different privilege information.
[0011]
According to a fourth aspect of the present invention, in the personal booklet according to any one of the first to third aspects, the privilege information is printed with an identification number code obtained by encoding the name and / or identification number of the customer. The second unique information is provided for each.
[0012]
Further, the present invention described in claim 5 is characterized in that, in the personal booklet according to any one of claims 1 to 4, the privilege information can be separated by a cutting means.
[0013]
Further, the present invention described in claim 6 is characterized in that in the personal booklet described in claim 1, the personal booklet includes a calendar, and at least the date of the business meeting for each customer is specified in the calendar. Is.
[0014]
According to a seventh aspect of the present invention, in the personal booklet according to any one of the first to sixth aspects, an opening is provided on a cover of the personal booklet, and the first unique information is viewed through the opening. It is characterized by being able to.
[0015]
[Action]
By adopting the configuration according to any one of claims 1 to 7, it is possible to recognize that the customer provided with the personal booklet is an excellent customer. In addition, since this personal booklet can immediately recognize that the customer is a good customer, it is possible to take a courteous and polite response that satisfies the good customer. In addition, since various information such as privilege information (tickets) provided to good customers is posted in the personal booklet, this can play a role in motivating customers to visit and purchase, and can improve the efficiency of visits to good customers. As a result, it has an excellent effect of being able to lock in excellent customers. Furthermore, by setting an expiration date on the personal booklet, it has the effect of making high-quality customers want to receive similar benefits next year. As a result, there is an excellent effect that a good customer can be enclosed.
[0016]
DETAILED DESCRIPTION OF THE INVENTION
The above-described present invention will be described in detail below with reference to the drawings and the like, and will be described by taking as an example a retail store that sells electrical appliances.
1 is a plan view showing an embodiment of the surface of a personal booklet according to the present invention, FIG. 2 is a cross-sectional view schematically showing line XX in FIG. 1, and FIG. 3 is a cover of the personal booklet according to the present invention. FIG. 4 is a plan view showing a state in which the cover of the personal booklet shown in FIG. 1 is opened, and FIG. 5 is a diagram illustrating an example of privilege information provided in the personal booklet according to the present invention. FIG. 6 is a plan view showing the other surface of FIG. 5, where 1 is a personal booklet, 2 is a cover, and 2 ′ is transparent. Plastic film, 2 "paper, 2a front cover, 2b back cover, 3 main paper, 4" Accessory 20% OFF "title, 4 'special information (special discount ticket), 5" all items free The title "delivery ticket", 5 'is privilege information ( Free shipping ticket), 6 is a cutting means, 21 and 36 are titles of “DNP member passport”, 22 is an issuing company name of “DNP”, 23 is an opening, 31 is first unique information, and 32 is an identification number ( (Member number), 32 'is an identification number code (member number code), 33 is a name (member name) "Taro Dainippon", 33' is a name code (member name code), 34 is a member's address, 35 is a booklet The member name that can be used, 37 is the name of the issuing store “DNP OO Store”, 38 is the expiration date, A is the wire, and B is the folding part.
[0017]
1 is a plan view showing the surface of a personal booklet according to the present invention, FIG. 2 is a cross-sectional view schematically showing the XX line of FIG. 1, and the personal booklet 1 includes a cover 2a constituting a cover 2 and At least one or more sheets 3 of the book cover 3 are bound to the back cover 2b with the wire A in the saddle stitching (two places in FIG. 1), and a “DNP member passport” is formed on the surface of the cover cover 2a. Common information such as the title 21 and the issuing company name 22 “DNP” is provided by printing. In addition, an opening 23 is provided at a substantially central portion of the front cover 2a, and is provided by printing unique information on the surface of the main paper 3 (see FIG. 3) that contacts the back surface of the front cover 2a through the opening 23. The first unique information 31 can be viewed. The first unique information 31 includes an identification number (hereinafter referred to as a member number) 32, an identification number code (hereinafter referred to as a member number code) 32 ′, a name “Taro Dainippon” (hereinafter referred to as a member name). ) 33, a name code (hereinafter referred to as a member name code) 33 ′, a member's address 34, and other unique information are printed.
[0018]
As shown in FIG. 3, the cover 2 is made of a laminated sheet obtained by laminating a transparent plastic film 2 ′ and paper 2 ″, and the opening 23 is cut out only from the plastic film 2 ′ by cutting out the paper 2 ″. Thus, the first unique information 31 can be seen through the plastic film 2 ′.
[0019]
FIG. 4 is a plan view showing a state in which the front cover of the booklet shown in FIG. 1 is opened. The member number 32 and the member number code 32 ′ of the booklet 1, the member name 33 “Taro Dainippon”, and As the other unique information, for example, the personal booklet 1 is provided on the surface of the sheet 3 on which the first unique information 31 on which the unique information such as the member name code 33 ′ and the address 34 of the member name is printed. A member name 35 such as Taro Dainippon, Hanako, and Jiro who can use the service is printed, and the issue store name 37 “DNPXXX Store” and its telephone / fax number are printed. Common information including the title “DNP member passport” 36 or the expiration date 38 is provided by printing.
[0020]
FIG. 5 is a plan view showing one side of the main paper constituting the personal booklet for explaining one embodiment of the privilege information provided in the personal booklet according to the present invention, and FIG. 6 is a plane showing the other side of FIG. In this figure, this paper 3 sandwiches the folding part B that is saddle-stitched with the wire A, the title 4 “Accessory 20% OFF”, the privilege information (special discount ticket) 4 ′ provided, and the “all items free delivery ticket” The common information consisting of the title 5 and the privilege information (all items free delivery ticket) 5 'is provided by printing, and on the back side, the target product, content, or use of the privilege information 4' and 5 'are used. Common information such as a method and an expiration date is provided by printing. In addition, a member name 33 “Taro Dainippon” as second unique information is printed below each of the title 4 “Accessory 20% OFF” and the title 5 “All Items Free Delivery Ticket” and the privilege information Each member 4 ′ and 5 ′ has at least a member number code 32 ′ printed as second unique information (a member name 33 “Taro Dainippon” is also printed on each ticket of privilege information 5 ′. ing). And, for example, the privilege information 5 ′ is composed of 6 tickets (on the top of FIG. 6), and the expiration date is all the expiration date of the booklet 1, whereas the privilege information 4 ′ is the living, OA, Each of the three AV accessories is made up of 3 tickets (upper figure 5), and the validity period of each ticket is the time limit (not shown) shifted in chronological order, providing privilege information 4 ' Members are encouraged to purchase within the expiry date. Further, the tickets of the privilege information 4 'and 5' can be used separately by the cutting means 6 such as perforations, for example.
[0021]
In addition, although not shown, the personal booklet 1 is provided with a calendar, and the calendar of the business meeting set for at least each of the above-mentioned excellent customers is clearly shown in the calendar. Customers who come to the store to receive gifts, or who come to this business meeting and purchase products, for example, are given lots of privilege information such as travel tickets etc. And encourage customers to visit the store.
[0022]
In addition, as an example of privilege information, the privilege “accessory 20% OFF” and the privilege “free delivery ticket for all products” or the privilege “good customer business meeting” are listed. `` Free inspection / repair ticket '', `` Stamp rally that collects stamps and provides travel tickets and discount tickets '', `` Compensation for fire and storm damage of purchased products '', `` Provide resort facilities that can be used at low prices '', etc. Special information for various excellent customers may be posted on the personal booklet 1.
[0023]
Next, an embodiment of the method for manufacturing the personal booklet 1 will be described.
The personal booklet 1 will be described using the unique information and common information described in the above drawings, taking as an example a case where the personal booklet 1 is composed of three sheets of a cover sheet 2 and two book sheets 3. The sheet 2 ″ and the two sheets 3 of the cover 2 are separate long rolls. First, for example, the sheet 2 ″ has a title 21 “DNP member passport” and an issue “DNP”. The common information such as the company name 22 is provided by printing, and on the first sheet of this paper 3, for example, the common information including the title 36 “DNP member passport” or the expiration date 38 is continuously printed at predetermined intervals. Further, on the second sheet of this paper 3, for example, the title 4 “Accessory 20% OFF” and the provided privilege information 4 ′ and the title 5 “All-item free delivery ticket” are provided. Common information such as target products and contents of 5 ′ and privilege information 4 ′ and 5 ′, usage method, and expiration date is continuously printed on the front and back surfaces at predetermined intervals.
[0024]
Thereafter, the member number 32 and the member number code 32 ′, the member name 33 and the member name code 33 ′ “Taro Dainippon”, the member name, The first unique information 31 consisting of the address 34, the member name 35 such as Taro Dainippon, Hanako, Jiro, etc., and the issuance store name 37 “DNPXX Store” and its unique telephone / fax number, etc. The information is continuously printed at a predetermined position, and a member name 33 “Taro Dainippon” as second specific information and predetermined front and back surfaces of each ticket are provided at predetermined positions on the front and back surfaces of the second sheet of the book 3. The member number code 32 ′ as the second unique information and the member name 33 “Taro Dainippon” are continuously printed at predetermined positions. Note that the membership number code indicated by reference numeral 32 ′ of the privilege information 4 ′, 5 ′ may be a unique number of a product or service provided as the privilege information, for example. In this case, the common information Are provided by printing.
[0025]
Next, the paper 2 ”on which the common information such as the title 21“ DNP member passport ”and the issuing company name 22“ DNP ”is printed is continuously stamped at predetermined positions (see FIGS. 1 and 4). And then a transparent plastic film 2 ′ is laminated on the common information printing surface via an adhesive to form a long roll serving as the cover 2.
[0026]
Next, the first and second sheets of the long roll-shaped cover 2 and the main sheet 3 in which common information and first and second unique information printing fields (parts) are provided by printing and printing have predetermined dimensions. The first sheet and the second sheet of the main paper 3 that have been cut are checked to see if they are the same member, and if it is confirmed that they are the same member, the cover 2 Together with a predetermined position of the folding part B with a wire A, and a personal booklet 1 as shown in FIGS.
[0027]
The cover 2 is exemplified by a configuration in which a predetermined position of the paper 2 ″ is cut into a rectangular shape, and a transparent plastic film 2 ′ is laminated to provide an opening 23. However, this is an example. However, the present invention is not limited to this, and the paper 2 ″ may have a structure in which a transparent plastic film 2 ′ is laminated without being punched, or a structure in which a transparent plastic film 2 ′ is not laminated. It may be.
[0028]
【The invention's effect】
As described above, the personal booklet of the present invention has the effect that it is possible to recognize that the customer to whom the personal booklet is provided is a good customer, and the excellent information such as various privilege information provided to the good customer. Since various information that treats customers is posted, it can play a role in motivating customers to visit and purchase, and can improve the efficiency of visits to excellent customers, and as a result, it has the excellent effect of being able to lock in good customers. It plays.
[Brief description of the drawings]
FIG. 1 is a plan view showing an embodiment of the surface of a personal booklet according to the present invention.
FIG. 2 is a cross-sectional view schematically showing a line XX in FIG. 1;
FIG. 3 is a layer configuration diagram showing the main part of the front cover of the personal booklet according to the present invention.
4 is a plan view showing a state in which a front cover of the personal booklet shown in FIG. 1 is opened. FIG.
FIG. 5 is a plan view showing one surface of a booklet constituting a personal booklet for explaining an example of privilege information provided in the personal booklet according to the present invention.
6 is a plan view showing the other surface of FIG. 5. FIG.
[Explanation of symbols]
1 Personal booklet 2 Cover 2 'Transparent plastic film 2 "Paper 2a Front cover 2b Back cover 3 Main paper 4 Title 4' Accessory 20% OFF Special information (special discount ticket)
5. Title 5 'entitled “All Items Free Shipping Ticket” Special Information (All Items Free Shipping Ticket)
6 Cutting means 21, 36 Title 22 “DNP member passport” Issuing company name 23 “DNP” Opening 31 First unique information 32 Identification number (member number)
32 'identification number code (membership number code)
33 Name (member name) “Taro Dainippon”
33 'Name code (member name code)
34 Member Address 35 Booklet Available Member Name 37 Issuing Store Name “DNP OO Store” 38 Expiration Date A Wire B Origami

Claims (7)

A personal booklet of a spread type provided to a customer as a customer, wherein the personal booklet includes first unique information on which unique information including at least an address, a name, and an identification number of the customer is printed, privilege information, A personal booklet comprising at least common information printed with personal booklet expiration date information. The personal booklet according to claim 1, wherein the privilege information includes a plurality of pieces of privilege information having the same contents, and includes privilege information expiration date information provided by printing on each piece of privilege information. The personal booklet according to claim 1, wherein the privilege information includes a plurality of different privilege information. The said privilege information is each provided with the 2nd specific information on which the identification number code which coded the said customer's name and / or identification number was printed, respectively. Personal booklet. The personal information booklet according to any one of claims 1 to 4, wherein the privilege information can be separated by a cutting means. The personal booklet according to claim 1, wherein the personal booklet includes a calendar, and at least a date of a business meeting for each customer is specified in the calendar. The personal booklet according to any one of claims 1 to 6, wherein an opening is provided on a cover of the personal booklet, and the first unique information can be viewed through the opening.

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