JP3156276U - Advertising paper media and advertising set - Google Patents

Abstract

An object of the present invention is to provide an advertising paper medium having an effect of attracting customers with respect to an advertising paper medium on which advertisements of a plurality of stores are posted. In an advertisement medium 11 on which advertisements of a plurality of stores are posted, a two-dimensional code 111 indicating a URL of a web page related to the stores is displayed for each or all of the stores in the plurality of stores. A coupon that gives a different privilege for each store to a visitor of the plurality of stores is displayed for each or all of the stores in the plurality of stores. More preferably. [Selection] Figure 1

Description

  The present invention relates to an advertisement paper medium and an advertisement set.

  In recent years, the departure of customers from shopping streets has become a problem due to the expansion of large stores in the suburbs. Various attempts have been made to revitalize the shopping streets at various business associations nationwide.

  Non-Patent Document 1 reports a case of trying to bring back a customer by holding events such as a flea market, a special product fair, and a night bazaar. In addition, in order to encourage new businesses to enter the shopping street, cases have been reported in which tenant fees are discounted and store renovation costs are made free. In addition, in order to prevent customers from leaking to large stores in search of products that cannot be purchased in the shopping street, there are cases of inviting short-lived industries or newly launching short-lived industries throughout the shopping street It has been reported. In addition, a new service example has been reported in which a FAX is rented to an elderly person, an order is received, and the safety of the elderly person is confirmed while delivering the product.

Small and Medium Enterprise Agency, “Small and Medium Enterprise White Paper 1998 Edition”, Ministry of Finance, Printing Bureau, May 1998

  In addition to the above examples, there is a method of stimulating the customer's willingness to purchase and attracting customers through advertising as one of methods for activating the shopping street. One example is the distribution of flyers and free papers with information on bargain sales. Although advertisements posted on these flyers have the effect of attracting customers, it is expensive to publish flyers and the like, and therefore, advertisements with high cost-effectiveness are desirable.

  In view of the above circumstances, an object of the present invention is to provide an advertisement paper medium and an advertisement set with an effect of attracting customers.

The advertising paper medium of the present invention for achieving the above object is an advertising paper medium in which advertisements of a plurality of stores are posted,
The two-dimensional code in which the URL of the web page related to the store is recorded is displayed for each advertisement of some or all of the stores.

  According to the advertisement paper medium of the present invention, it is possible to prompt the consumer to visit the store, and to notify the URL of the web page describing the information of each store in a form that is easy for a person viewing the advertisement to access.

  Here, the advertising paper medium is a coupon in which a coupon for giving different privileges to each store is displayed for each advertisement of a part or all of the stores. There may be.

  According to this advertisement paper medium, it is possible to stimulate the consumer's willingness to purchase and encourage the consumer to visit the store.

  Further, the advertisement paper medium may be one in which the two-dimensional code records a URL of a moving image page displaying a moving image representing store information or a guide page for guiding to the moving image page.

  According to this advertisement paper medium, it is possible to encourage browsing of a moving image page that conveys the features of the store in more detail and more attractively than a page with only text and images by using a moving image.

  Further, the advertising paper medium may be one in which it is possible to participate in the lottery that gives a common benefit among the stores to the customers of the plurality of stores when they come to the lottery.

  According to this advertising paper medium, a plurality of stores can increase the ability to attract customers.

  Still further, the advertisement paper medium may be separately attached with a coupon for giving a privilege to the recipient.

  According to this advertising paper medium, it is possible to deal with cases where the advertising store wants to attract more customers, or where a store not listed in the advertisement wants to attract customers.

In addition, this advertising paper medium is divided into a plurality of posting areas, and is scheduled to be folded and folded at a predetermined folding schedule line that equally divides a predetermined direction,
The plurality of posting areas may be arranged so as to avoid the scheduled return line.

  According to this advertising paper medium, even if the advertising paper medium is in a folded state, it is possible to show the recipient all the contents posted in a predetermined posting area among the plurality of posting areas.

  Further, the advertisement paper medium may have three or more scheduled return lines.

  According to this advertising paper medium, even in a more compactly folded state, it is possible to show the recipient all the contents posted in a predetermined posting area among the plurality of posting areas.

  Further, the advertising paper medium has a predetermined folding line in which one of the vertical direction and the horizontal direction of the advertising paper medium is equally divided into two, and the advertising paper medium. It may be two fold lines that divide the other direction with respect to one into three equal parts.

  According to this advertising paper medium, one side of the advertising paper medium is divided into six posting areas, and store advertisements and the like can be written in the respective posting areas. Furthermore, even if the advertising paper medium is folded, all contents posted in a predetermined placement area among the plurality of placement areas can be shown to the recipient.

  Furthermore, in the advertisement paper medium, one of the plurality of placement areas may be a publication area displaying the title and the issuer of the advertisement paper medium.

  According to this advertisement paper medium, it is possible to show the recipients all the titles and contents of the publishers that are posted in a predetermined posting area.

In order to achieve the above purpose, the advertising set of the present invention is
An envelope capable of visually recognizing the contents from the outside, and folded and stored in the envelope, The advertising paper medium according to any one of claims 1 to 4,
With a plurality of coupons in the envelope that grant benefits to the recipient,
The plurality of coupons are stored in the envelope so that they can be visually recognized from the outside in a state of being shifted together and grouped together.

  According to the advertisement set of the present invention, it is possible to make the recipient aware of the presence of the advertisement paper medium or a plurality of coupons without opening the envelope, and stimulate the recipient's willingness to purchase and increase the effect of attracting customers. Can do.

Moreover, this advertisement set thing is what the said envelope has a transparent part in each of a front surface and a back surface,
When the plurality of coupons are stored in the envelope, the coupons may be combined so as to be shifted from each other so as to have a length that protrudes from the folded advertising paper medium.

  According to this advertisement set, the recipient who has recognized the advertisement paper medium himself / herself can recognize the presence of a plurality of coupons without opening the envelope, and can stimulate the recipient's willingness to purchase to increase the effect of attracting customers.

  According to the present invention, an advertisement paper medium having a high customer-collecting effect is realized.

It is a figure which shows the advertisement paper medium which is one Embodiment of this invention. It is a figure which shows the web page of "(circle) dining room" of this embodiment. It is a figure which shows an advertising paper medium different from the advertising paper medium shown in FIG. It is a figure which shows the advertising paper medium of what is called a posting form posted on a post. It is a figure which shows the advertising paper medium different from the advertising paper medium shown in FIG.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a diagram showing an advertisement paper medium according to an embodiment of the present invention.

  This advertising paper medium 11 is issued by a certain shopping street (for example, “XXX shopping street”), and is distributed for the purpose of attracting customers, such as a newspaper flyer, and is subscribed to the shopping street. An advertisement of a plurality of stores is posted. This advertising paper medium 11 is composed of three parts, an upper part 115, a lower part 116, and an advertising space 117 excluding these upper part 115 and lower part 116. In the upper part 115, the title of the advertisement and the guidance of the privilege described later are described. The lower part 116 describes how to use this advertisement, the publisher, and the URL of the web page held by the publisher. The advertisement space 117 is divided into eight advertisement sections, and the name of each store and the benefits that can be received are described for each advertisement section. If this advertising space 117 is separated for each section, it can be used as a coupon for receiving benefits at each store. The description starting with “Coupon is” in the lower part 116 explains how to use the advertisement paper medium 11. In FIG. 1, only the store name, privilege details, and two-dimensional code 111 are shown in the above-mentioned advertisement sections for the sake of space, but other than these, the location of the store, contact information, handled products, etc. Is also posted. In addition, some stores may describe only the store introduction without describing the privilege in the above-mentioned advertisement section.

  The consumer who browses the advertisement paper medium 11 is stimulated to purchase by seeing the privilege. Therefore, it is possible to encourage the consumer to visit the store using the advertisement paper medium 11. Furthermore, when the privilege is attractive to the consumer, the consumer expects to issue a new advertising paper medium 11, which contributes to attracting customers thereafter.

  The two-dimensional code 111 written at the upper right in each advertisement section of the advertisement space 117 of the advertisement paper medium 11 is a URL of a web page describing information on each store (for example, “http://ox-shokudou.com”). /Advt.html "). There may be an advertisement section that does not display the two-dimensional code 111. If this two-dimensional code is read by a portable communication terminal having a two-dimensional code reading function and a web page browsing function (hereinafter referred to as a predetermined function), information on each store can be obtained easily by browsing the web page. . Therefore, by describing an advertisement on this web page, it is possible to stimulate a purchase intention of a person who has browsed this web page and encourage a visit to the store.

  The description starting with “chance” in the upper part 115 of the advertisement paper medium 11 participates in a lottery in which a plurality of stores described in the advertisement paper medium 11 are given to the winners a common privilege among the stores. It is announced that you can do it. By providing a common privilege among a plurality of stores, it is possible to effectively attract customers at the entire plurality of stores (for example, the entire shopping street).

  Note that the issuer of the advertisement paper medium 11 of the present embodiment is not limited to a shopping street, and may be a manufacturer or a store. For example, a real estate manager may introduce a rental property or a sale property with a two-dimensional code for each advertising section.

  In addition, the privilege referred to in the present embodiment may be always obtained or may be a lottery. Specifically, it may be a right to participate in a lottery, a prize, a discount ticket (for example, a discount ticket common to a shopping street, a discount ticket of an advertiser's store, etc.), a store point, or the like. Furthermore, although the advertisement paper medium 11 is a format in which the advertisement part of each store is used separately, it may not be used separately. Further, the advertisement paper medium 11 can be used as, for example, a newspaper leaflet.

  FIG. 2 is a diagram showing a web page of “Ox cafeteria” of the present embodiment.

  FIG. 2 shows a mobile communication terminal 22 having a predetermined function, and a screen 221 shows a web page of “Ox cafeteria” posted on the advertising paper medium 11 shown in FIG. In this web page, a store name is displayed at the top, and a scene of a movie introducing the store is displayed below the store name. This moving image may be a slide show that switches at a constant display interval. The introduction of the store is not limited to a moving image, and may be indicated by characters. In addition, below this video is a list of benefits that can be received at “○ × Restaurants”, and it is expected that those who see this description will come to the store.

  Note that this web page is not limited to a web page describing an advertisement for a store. For example, when each store in a shopping street operates a web page describing an advertisement, the web page may be a web page of the entire shopping street with links to such web pages. In other words, the web page may be a guide web page common to the stores for guiding to the web page of each store.

  In the above web page, the feature of the store can be conveyed in more detail and more attractively by moving images. Accordingly, it is possible to further stimulate the purchase intention of the person who browsed the web page and to encourage the visit to the store.

  Here, an advertising paper medium other than the advertising paper medium described in the above embodiment will be described.

  FIG. 3 is a diagram showing an advertising paper medium different from the advertising paper medium shown in FIG.

  FIG. 3 shows an advertising paper medium 31 having a layout different from that of the advertising paper medium 11 shown in FIG. Here, in order to avoid redundant description, description of parts common to the advertisement paper medium 11 shown in FIG. 1 will be omitted, and parts different from the advertisement paper medium 11 shown in FIG. 1 will be described. The advertisement paper medium 31 shown in FIG. 3 is divided into a plurality of placement areas by a scheduled return line, which will be described later, so that titles and store advertisements are not folded when the advertisement paper medium 31 is folded. The plurality of posting areas are laid out while avoiding the scheduled return line. Of the two dotted lines crossing the advertising paper medium 31 shown in FIG. 3, the upper dotted line 118 is a first scheduled return line that bisects the vertical direction. In addition, two dotted lines 119 running vertically on the advertisement paper medium 31 are second scheduled return lines that are divided into three equal parts in the horizontal direction. In the present embodiment, the advertisement paper medium 31 is laid out assuming that it is folded in two at the first planned folding line, and may be folded in three at the second scheduled folding line as necessary. The layout was assumed. If the advertising paper medium 31 is folded as this layout assumes, the store advertisement does not have to be folded. In particular, since the title portion and the advertisement of a specific store can be folded, the recipient's willingness to purchase can be stimulated even when it is distributed in a state of being folded in an envelope. The advertisement paper medium 31 is free for the layout other than the crease portion. Further, the advertising paper medium 31 is not particularly limited as to how to fold the layout, and for example, it may be assumed that it is folded in two vertically and then folded horizontally. The advertisement paper medium 31 can also be used for flyers, free papers, and the like. At this time, it may be used after being folded according to the assumed folding method, or may be used without being folded.

  FIG. 4 is a diagram showing a so-called posting-type advertising paper medium posted on a post. This advertising paper medium is obtained by putting a coupon 112 to which a privilege is given to a recipient on the advertising paper medium 11 shown in FIG. When multiple stores jointly advertise, such as a shopping street, the size of the advertising paper medium such as a flyer is fixed, and the cost is high. It is difficult to appeal the store. Therefore, as shown in Fig. 4, by attaching a service ticket, etc., prepared independently by each store apart from the jointly issued advertisement, the advertising store wants to attract more customers or has been posted in the advertisement. It is possible to deal with a case where no store wants to attract customers.

  The advertisement paper medium shown in FIG. 4 is not limited to the posting format, and may be distributed in a shopping street or a store.

  FIG. 5 is a diagram showing an advertising paper medium different from the advertising paper medium shown in FIG.

  Here, in order to avoid redundant description, the description common to the description of the advertisement paper medium shown in FIG. 4 is omitted, and the difference between the advertisement paper medium shown in FIG. 4 and the advertisement paper medium shown in FIG. Will be described.

  FIG. 5 shows an advertisement set 34 in which the advertisement paper medium 31 shown in FIG. 3 is folded and the coupon 112 shown in FIG. ing. Specifically, the lower left side of FIG. 5 shows the advertisement set 34 viewed from the front, and the lower right side of the figure shows the advertisement set 34 viewed from the back. Has been. That is, in the envelope 113 shown in FIG. 5, both the front surface 113a and the back surface 113b are transparent. The advertisement paper medium 31 is folded so that the title can be seen, and the title side is stored with the envelope 113 facing the front side of the envelope 113. Each coupon 112 has a rectangular shape, and the name and privilege of the coupon issuer are displayed on the front surface 112a. Each coupon 112 is grouped as one coupon bundle 32 so as to be shifted from each other in the longitudinal direction so that the front surfaces 112a of all the coupons are in the same direction. That is, FIG. 4 shows a state in which the coupon 112 is attached as it is, but in FIG. 5, the three coupons 112 that are stacked while being shifted from each other are fixed with the staples 33 of the stapler, and are vertically long. A state of the coupon bundle 32 is shown. The length of one coupon is shorter than the length of the folded advertisement paper medium 31, and the width of one coupon is also narrower than the width of the folded advertisement paper medium 31. In the present embodiment, the coupon bundle 32 is fixed by the staple 33, but may be fixed by glue or a clip, for example. The length in the vertical direction of one coupon bundle is longer than the length in the vertical direction of the folded advertisement paper medium 31. The coupon bundle 32 is stored on the back surface side of the envelope 113 with respect to the advertising paper medium 31 with the front surface 112a of each coupon facing the front surface side of the envelope 113. The upper part of one coupon bundle 32 stored in the envelope 113 is folded and protrudes upward from the advertisement paper medium 31 also stored in the envelope 113. When the envelope 113 is viewed from the front side, a part of the coupon bundle 32 is hidden by the advertising paper medium 31, but the protruding upper part can be viewed from the front side of the envelope 113. A person can recognize the presence of a coupon. Note that the front surface of the coupon bundle 32 may face the back side of the envelope 113. By facing the back side, the contents of the coupon can be clearly recognized when the envelope 113 is viewed from the back side.

  5 shows the advertisement paper medium 31 shown in FIG. 4. However, the present invention is not limited to this, and the advertisement paper medium 11 shown in FIG. The envelope 113 is not limited to being entirely transparent, but may be partially transparent so that the advertisement paper medium 31 and the coupon bundle 32 can be visually recognized.

  Moreover, even if it is an advertising paper medium other than the above, the format will not be ask | required if it is an advertising paper medium which can display a two-dimensional code.

  As described above, according to the advertisement paper medium of the present embodiment, the effect of attracting customers can be improved.

DESCRIPTION OF SYMBOLS 11 Advertising paper medium 111 Two-dimensional code 112 Coupon 113 Envelope 115 Upper part 116 Lower part 117 Advertising space 118,119 Planned return line 22 Portable communication terminal 221 Screen 31 Advertising paper medium 32 Coupon bundle 33 Stapler needle 34 Advertisement set thing

Claims (11)

In an advertising media that advertises multiple stores,
An advertising paper medium, wherein a two-dimensional code representing a URL of a web page related to the store is displayed for each advertisement of a part or all of the stores.   The coupon which gives a privilege which is different for every store to a store visitor of the plurality of stores is displayed for every advertisement of a part or all of the stores. The advertising paper medium described.   3. The advertising paper medium according to claim 1, wherein the two-dimensional code represents a URL of a moving image page displaying a moving image representing store information or a guide page for guiding to the moving image page.   Any one of claims 1 to 3, wherein a visitor of the plurality of stores is informed of being able to participate in a lottery that grants a common benefit among the stores to a winner. The advertising paper medium according to item 1.   The advertising paper medium according to any one of claims 1 to 4, wherein a coupon for granting a privilege to the recipient is separately attached. The advertising paper medium is divided into a plurality of posting areas, and is scheduled to be folded and folded along a predetermined folding schedule line that equally divides a predetermined direction.
The advertising paper medium according to any one of claims 1 to 4, wherein the plurality of placement areas are arranged so as to avoid the scheduled return line.   7. The advertising paper medium according to claim 6, wherein there are three or more scheduled folding lines.   The scheduled return line is divided into one scheduled return line that bisects one of the vertical direction and the horizontal direction of the advertisement paper medium, and the other direction of the advertisement paper medium with respect to the other direction is 3 The advertising paper medium according to claim 6, wherein the advertising paper medium is divided into two equal folding lines.   The advertisement paper medium according to any one of claims 6 to 8, wherein one of the plurality of publication areas is a publication area displaying a title and an issuer of the advertisement paper medium. An envelope that allows the contents to be visually recognized from the outside, and is folded and stored in the envelope, The advertising paper medium according to any one of claims 1 to 4,
A plurality of coupons, which are stored in the envelope and give a privilege to the recipient,
An advertisement set, wherein the plurality of coupons are stored in the envelope so as to be visible from the outside in a state where they are shifted together. The envelope has a transparent portion on each of the front surface and the back surface,
When the plurality of coupons are stored in the envelope, they are gathered together so as to be shifted from each other so as to have a length that protrudes from the folded advertisement paper medium. The advertisement set according to claim 10.

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