JP3128893U - Information magazine - Google Patents

Abstract

To provide an information publishing magazine capable of very easily grasping whether or not it is in business (or during medical treatment).
[Solution] An information publication magazine 1 has a plurality of industry-specific publication areas 2 classified by industry, and each of the industry-specific publication areas 2 has at least the name of the publisher as information of the publisher belonging to each industry. 6. Poster information 11 including regular holiday 7, business hours 8, telephone number 9, and address 10 is listed. Further, the publisher information 12 related to the advertiser and the publisher information 11 related to a person other than the advertiser are posted in different modes.
[Selection] Figure 1

Description

  The present invention relates to information publication magazines, and in particular, to information publication magazines that provide highly regional information.

  Traditionally, telephone advertisements that publish various information (for example, names, addresses, and telephone numbers) related to local restaurants, retail stores, public facilities, hospitals, etc., classified by industry as information magazines. The book is known. The consumer or user identifies one or more publishers from the telephone advertisement book and goes to the publisher's store based on the address posted there, or makes a phone call Inquiries about service contents. In addition, when a child or the like becomes suddenly ill, a medical institution for performing treatment is searched from a telephone advertisement book.

  In addition, said technique is known by those skilled in the art, and the present applicant is not aware of the document describing the above technique at the time of filing this application.

  However, if the consumer identifies the desired publisher from the telephone advertisement book and goes to the place, but the business hours are over or if it is a regular holiday, they can purchase a product or service As a result, the user is inconvenienced, and the publisher may be distrusted.

  In addition, even if you rush to a medical institution such as a hospital using the address posted in the telephone advertisement book as a clue, you may be treated until you move to another hospital if it is outside the hospital's closed days or hours. There was also concern that the treatment could be delayed.

  In addition, since the telephone number of the publisher is posted in the telephone advertisement book, if you call the publisher (for example, a store) based on the telephone number, you can grasp the business hours without going to the trouble. It becomes possible. However, the trouble of calling each store for confirmation is relatively troublesome and also requires a telephone fee. In particular, in the situation where most stores are closed, such as at midnight, it is extremely difficult to find a store that is open from the telephone advertisement book.

  In addition, when a child becomes ill at midnight, there is no room for making a call to multiple medical institutions one by one. Since there are many cases where it is not notified that it is overtime, there is a possibility that treatment will be further delayed by a long-term telephone call, resulting in a serious situation.

  Therefore, in view of the above situation, the present invention has an object to provide an information publication magazine that can make it very easy to know whether it is in business (or during medical treatment).

  The information publication magazine according to the present invention has “a plurality of industry-specific publication areas classified according to industry, and at least the publisher name and sales information as information of publishers belonging to each industry in each industry-specific publication area. The publisher information including time, telephone number, and address is listed. "

  Here, “business hours” include medical hours. In other words, “business hours” indicates a time zone in which the publisher can respond, and the name may change depending on the type of business. In addition, when the reception ends at an earlier time than the actual business hours, the reception time may be posted instead of the business hours or together with the business hours. Examples of the “publisher's business type” include restaurants, retail stores, public facilities, and hospitals. In addition, when targeting a restaurant or a retail store, according to the kind of goods or food and drink, you may make it further subdivide the publication area according to an industry.

  According to the present invention, the publisher information includes the publisher's business hours in addition to the name, telephone number, and address associated with the publisher. Therefore, it is possible to quickly grasp the business hours without going to the place of the publisher (for example, a store) or making a phone call. Therefore, it is possible to improve the convenience for the user and increase the trust for the publisher.

  In the information publication magazine of the present invention, “the publisher information further includes information on a regular holiday of the publisher”.

  Here, the “regular holiday” includes a closed day. In other words, “regular holiday” indicates a date or day of the week that the publisher cannot handle, and its name may change depending on the type of business.

  According to this, in addition to business hours, information on regular holidays is also posted, so that it is possible to prevent going to the place of the publisher regardless of regular holidays. In addition, by grasping the fixed holiday in advance, the user can leave the fixed holiday and go out. For example, since the fixed holiday is a fixed holiday, the user is less likely to finish work at other stores.

Further, in the information publication magazine of the present invention, “The publisher includes an advertiser who can advertise information in addition to the publisher information.
A configuration may be adopted in which the publisher information relating to the advertiser and the publisher information relating to publishers other than the advertiser are posted in different modes.

  Here, examples of the “advertisement information” include information on handled products and services, sales comments, sales points, and the like.

  In addition, “different modes” include changing the size of the posted characters, changing the color of the characters or the background, changing the posted positions, or shading or surrounding lines. Can be exemplified.

  Furthermore, “advertising information” may be posted in the same column as each publisher information (for example, above or below the publisher information), or in a separate column away from the publisher information. It may be.

  According to this, the publisher information related to the advertiser and the publisher information related to a person other than the advertiser are posted in different forms, so that it is easy to recognize that the advertiser is an advertiser, The advertiser's information can be noticed from the inside, and as a result, the advertising effectiveness of the advertiser can be enhanced.

  As described above, the information publication magazine of the present invention makes it possible to quickly grasp the business hours, thereby improving the convenience for the user and increasing the trust of the publisher.

  Hereinafter, an information publication magazine which is an embodiment of the present invention will be described with reference to FIGS. 1 and 2. 1 and 2 are explanatory diagrams showing an example of an information publication magazine. The information publication magazine 1 is, for example, a booklet of advertisement paper printed on A4 paper, and is distributed free of charge to all households existing in the related area.

  As shown in FIG. 1, the information publication magazine 1 is divided into a plurality of industry-specific publication areas 2. Note that FIG. 1 shows an industry-specific publication area 2 related to “Liquor shop”, and FIG. 2 shows an industry-specific publication area 2 related to “hospital / clinic”. Each industry-specific publication area 2 is further divided into a publisher information disclosure column 3 allocated to the upper side and an advertisement information disclosure column 4 allocated to the lower side. The publisher information 11 related to the publisher is listed. Here, the publishers are mainly restaurants, retail stores, hospitals, etc., and groups necessary for the lives of users, such as public offices, government offices, police, fire departments, public health centers, courts, the Legal Affairs Bureau, Hello Work, licenses. And passport issuing offices, schools, kindergartens, private schools, libraries, vocational schools, transportation systems such as railways, buses and taxis, electric power companies, gas companies, and water companies. In other words, there are sales bases and business bases in the region, and there are organizations that are deeply related to the region, and these organizations, companies, stores, etc. are the publishers, providing information with high locality It becomes possible to do.

  The publisher information 11 includes a publisher name 6 (for example, a store name or hospital name), a regular holiday 7 related to the publisher, business hours 8, a telephone number 9, and an address 10. As shown in FIG. 2, in the industry-specific publication region 2 related to “hospital / clinic”, the regular holiday 7 is described as a closed day 14, and the business hours 8 are described as a consultation time 15. In addition, although not shown in the drawing, the regular holidays 7 are described as closed days, and the business hours 8 are described as opening hours in the publication areas classified by industry related to public facilities such as libraries.

  Further, regarding the regular holiday 7 (including the closed day 14), it is displayed as “day of the week” or “date”, and when there is no regular holiday, “open all year round” is displayed. Business hours 8 (including medical hours 15 etc.) are basically displayed in the format of (business start time) to (business end time), but the business hours and reception hours are different. The reception time is also displayed.

  By the way, publishers include advertisers that can be posted with advertising information. In this example, publishers are charged a posting fee, and publishers other than advertisers ( The general publisher) is set to be free of charge. The publisher information 12 related to the advertiser is displayed in a different form from the general publisher information 11, and specifically, the characters are large and displayed with a colored background. Yes. In addition, on the upper side or the lower side of the advertiser information 12, there is provided a supplementary column 13 in which advertising information such as handled products or comments can be posted, and it is also possible to provide advertising information other than the advertiser information 12. is there. In addition, for advertisers, facsimile numbers can be posted in addition to telephone numbers.

  On the other hand, the advertising information disclosure column 4 is a so-called advertising space, and can display advertising information such as a map showing the location of the advertiser and business contents / handling products. That is, a relatively wide space is secured, and detailed advertisement information can be posted. It should be noted that the number of advertisers posted in the industry-specific posting area 2 and the number of frames in the advertising information disclosure column 4 do not necessarily match, and the advertiser information is not posted in the advertising information disclosure column 4 It is also possible to publish the publisher information 12.

  As described above, according to the information publication magazine 1 of the present embodiment, the publisher information 11 and 12 published in each industry-specific publication region 2 includes business hours 8 related to the publisher. Even if you do not go to the publisher or make a phone call, you can quickly know the business hours. Therefore, not only the convenience for the user can be improved, but also the trust for the publisher can be increased. In particular, when a medical institution becomes the publisher, it is possible to promptly grasp the medical institution that can be treated, and it is possible to suppress the deterioration of the situation by early treatment. In addition, since information related to the regular holiday 7 is also posted in the publisher information disclosure column 3, it is possible to prevent going to the publisher regardless of the regular holiday. In addition, by grasping the fixed holiday in advance, the user can go out of the fixed holiday and go out, so that it is less likely that the business is completed at another store because it is a fixed holiday. Therefore, an increase in sales can be expected as well as an improvement in the reliability of the publisher.

  Furthermore, according to the information publication magazine 1 of this embodiment, since the publisher information 12 related to the advertiser and the publisher information 11 related to a person other than the advertiser are posted in different modes, they are advertisers. It is possible to easily recognize this, and it is possible to focus on the advertiser's information from the same industry, and as a result, the advertising effect of the advertiser can be expected. In other words, it is possible to increase the attractiveness of becoming an advertiser and easily recruit advertisers.

  The present invention has been described with reference to preferred embodiments. However, the present invention is not limited to these embodiments, and various improvements can be made without departing from the spirit of the present invention, as described below. And design changes are possible.

  That is, in the information publication magazine 1 described above, as the advertiser information 12, the publisher name 6, the regular holiday 7, the business hours 8, the telephone number 9, and the address 10 are shown, but the regular holiday 7 is omitted. You may do it. Moreover, you may make it publish a business day instead of the regular holiday 7. FIG. Further, other information about the publisher, for example, handled products, service contents, price, email address, URL (Uniform Resource Locator), etc. may be posted as the publisher information 11.

It is explanatory drawing which shows an example of the information publication magazine of this invention. It is explanatory drawing which shows an example of the information publication magazine of this invention.

Explanation of symbols

1 Information publication magazine 2 Industry-specific publication area 6 Publisher name 7 Regular holiday 8 Business hours 9 Telephone number 10 Address 11 Publisher information 12 Advertiser information 14 Closed days (regular holiday)
15 Consultation hours (business hours)

Claims (3)

  There are multiple industry-specific publication areas classified by industry, and each industry publication area contains at least the publisher name, business hours, telephone number, and address as information about the publisher belonging to each industry. An information publication magazine characterized by the main information being listed.   The information publisher according to claim 1, wherein the publisher information further includes information on a regular holiday of the publisher. The publisher includes an advertiser who can advertise information in addition to the publisher information.
The information according to claim 1 or 2, wherein the publisher information related to the advertiser and the publisher information related to a publisher other than the advertiser are posted in different modes. Publication magazine.

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