CN106779837A - A kind of advertisement delivery system based on logistics - Google Patents
A kind of advertisement delivery system based on logistics Download PDFInfo
- Publication number
- CN106779837A CN106779837A CN201611146180.XA CN201611146180A CN106779837A CN 106779837 A CN106779837 A CN 106779837A CN 201611146180 A CN201611146180 A CN 201611146180A CN 106779837 A CN106779837 A CN 106779837A
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- CN
- China
- Prior art keywords
- logistics
- information
- module
- bar code
- recommendations
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
The invention discloses a kind of advertisement delivery system based on logistics, including data server, Quick Response Code unit；Data server includes advertisement typing module, logistics module, matching module, display module；Advertisement typing module obtains ad content and generates access link；Logistics module obtains user profile and merchandise news；Matching module matches Recommendations information according to type of merchandize；Display module receives bar code information and shows the ad content of Recommendations to user；Quick Response Code unit obtains bar code information and sends to data server bar code information.The present invention is its matching Recommendations by the commodity bought according to user, and the advertising message of Recommendations is printed upon in commodity packaging by way of Quick Response Code, user receive logistics during can selectivity browse advertisements information, the present invention can increase the dispensing efficiency of advertising message, promote consumption, while also providing facility for consumer buys the commodity admired.
Description
Technical field
The invention belongs to advertising platform technical field, more particularly to a kind of advertisement delivery system based on logistics.
Background technology
Logistics refers to, in order to meet the demand of client, with minimum cost, by modes such as transport, keeping, dispatchings, to realize
Raw material, semi-finished product, finished product or relevant information carry out the place of production by commodity to the area of consumption of commodity plan, implement and management
Overall process.Logistics is a system for control raw material, manufactured goods, finished product and information, through various middle rings since supply
The transfer of section and the material object motion for possessing and reaching in ultimate consumer's hand, the hard objectives of tissue are realized with this.Modern logistics
It is the product of economic globalization, is also the critical services industry for promoting economic globalization.World Modern logistics is in steady-state growth state
Gesture, Europe, the U.S., Japan are as the important Logistic Base in the range of Present Global.
Advertisement is information age the most commonly used publicity marketing methods now.With the development of science and technology, the form of advertisement is got over
Come abundanter, from earliest print media, broadcasters internet multimedia till now.Quick Response Code is due to information
The advantages of capacity is big has obtained increasingly being widely applied.However, application of the Quick Response Code in terms of advertisement is remained in two dimension
Code as a kind of carrier of information, to the advertising message that user's displaying Quick Response Code is stored, or the URL stored by Quick Response Code to
User is provided on a kind of channel of quick access advertising resource.This mode acts on single, it is impossible to set up interactive, acquisition with user
User feedback, it is impossible to which the audience information of the Quick Response Code advertisement to delivering by all kinds of means is integrated.
Major part browses the information of acquisition from computer, to be forwarded on mobile phone or flat board, generally requires by QQ, short
The modes such as letter, or even completed by way of wirelessly or non-wirelessly transmitting after needing generation document.This aspect needs network
Connection, on the other hand need more complicated operation (Kai Liangge chat softwares are at least wanted in operation every time, time of cost also compared with
It is many), cause many troubles using user in reality.In addition, needing by software vendor during using chat software transmission information
Transit server, this may bring potential safety hazard.
The content of the invention
It is an object of the invention to provide a kind of advertisement delivery system based on logistics, the present invention can increase advertising message
Dispensing efficiency, promote consumption, while also providing facility for consumer buys the commodity admired.
A kind of advertisement delivery system based on logistics, including data server, Quick Response Code unit；
The data server includes advertisement typing module, logistics module, matching module, display module；
The advertisement typing module obtains ad content and generates access link；
The logistics module obtains user profile and merchandise news；
The matching module matches Recommendations information according to type of merchandize；
The display module receives bar code information and shows the ad content of Recommendations to user；
The Quick Response Code unit obtains bar code information and sends to data server bar code information.
Further, the ad content includes picture, word description, video.
Further, the user profile includes address name, station address, subscriber phone, and the merchandise news includes
Trade name, goods number and type of merchandize.
Further, each goods number and a user information correlation, each merchandise news are closed with an ad content
Connection.
Further, the matching module obtains type of merchandize according to merchandise news, and matching module is according to type of merchandize
With one or more Recommendations information, matching module is by after one or more of Recommendations information and user information correlation
Preserve.
Further, the Quick Response Code unit obtains concretely comprising the following steps for bar code information, and code reader reading bar code simultaneously will
Bar code information is sent to data server, and the bar code information includes goods number.
The invention has the advantages that：
The present invention is its matching Recommendations by the commodity bought according to user, and the advertising message of Recommendations is led to
The mode for crossing Quick Response Code is printed upon in commodity packaging, the browse advertisements letter that user can be selective during logistics is received
Breath, the present invention can increase the dispensing efficiency of advertising message, promote consumption, while also being carried for consumer buys the commodity admired
For facility.
Certainly, implement any product of the invention to it is not absolutely required to while reaching all the above advantage.
Brief description of the drawings
Technical scheme in order to illustrate more clearly the embodiments of the present invention, uses required for being described to embodiment below
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for ability
For the those of ordinary skill of domain, on the premise of not paying creative work, can also obtain other attached according to these accompanying drawings
Figure.
Fig. 1 is system schematic provided in an embodiment of the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation is described, it is clear that described embodiment is only a part of embodiment of the invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is all other that those of ordinary skill in the art are obtained under the premise of creative work is not made
Embodiment, belongs to the scope of protection of the invention.
As shown in figure 1, the embodiment of the present invention provides a kind of advertisement delivery system based on logistics, it includes data, services
Device, Quick Response Code unit；
Data server includes advertisement typing module, logistics module, matching module, display module；
Advertisement typing module obtains ad content and generates access link, specifically, advertisement typing module acquisition work people
The ad content that member uploads, advertisement typing module preserves the ad content and generates the access link of the ad content, its
In, ad content includes picture, word description, video；
Logistics module obtains user profile and merchandise news, wherein, user profile includes address name, station address, use
Family phone, merchandise news includes trade name, goods number and type of merchandize, specifically, logistics module is obtained on staff
The user profile and merchandise news of biography, and preserve after user profile is associated with goods number, wherein, each merchandise news and one
Individual ad content association；
Matching module matches Recommendations information according to type of merchandize；
Specifically, matching module obtains type of merchandize according to merchandise news, matching module matches one according to type of merchandize
Or multiple Recommendations information, matching module will preserve after one or more of Recommendations information and user information correlation；
Display module receives bar code information and shows the ad content of Recommendations to user；
Quick Response Code unit obtains bar code information and sends to data server bar code information, specifically, code reader reads
Bar code is simultaneously sent to data server bar code information, and the bar code information includes goods number；
Preferably, during commodity ex-warehouse, Quick Response Code unit generation bar code simultaneously superscribes printing bar code in commodity；
A kind of advertisement placement method based on logistics, the method includes：
S1, acquisition ad content simultaneously generate access link；
Specifically, advertisement typing module obtains the ad content that staff uploads, advertisement typing module preserves described wide
Accuse content and generate the access link of the ad content；
S2, acquisition user profile and goods number, store after user profile is associated with goods number；
Specifically, logistics module obtains user profile and the goods number that staff uploads, logistics module believes user
Breath is stored after being associated with goods number；
S3, according to type of merchandize match user profile and Recommendations information；
Matching module obtains the goods number with user information correlation, and matching module searches type of merchandize according to goods number
And one or more Recommendations information are matched according to type of merchandize, matching module is by Recommendations information and user information correlation
After store；
S4, according to bar code information to user's display advertisement content；
User receives bar code letter by sending bar code information to display module, display module after mobile scanning terminal Quick Response Code
The goods number in the bar code information is ceased and obtains, display module searches the user profile associated with the goods number, exhibition
Show one or more Recommendations information of module searches and the user information correlation, display module is accessed and the recommendation business
The access link of the ad content of product information association simultaneously shows to user.
Above content is only citing made for the present invention and explanation, and affiliated those skilled in the art are to being retouched
The specific embodiment stated is made various modifications or supplement or is substituted using similar mode, without departing from invention or super
More scope defined in the claims, all should belong to protection scope of the present invention.
Claims (6)
1. a kind of advertisement delivery system based on logistics, it is characterised in that including data server, Quick Response Code unit；
The data server includes advertisement typing module, logistics module, matching module, display module；
The advertisement typing module obtains ad content and generates access link；
The logistics module obtains user profile and merchandise news；
The matching module matches Recommendations information according to type of merchandize；
The display module receives bar code information and shows the ad content of Recommendations to user；
The Quick Response Code unit obtains bar code information and sends to data server bar code information.
2. a kind of advertisement delivery system based on logistics according to claim 1, it is characterised in that：The ad content bag
Include picture, word description, video.
3. a kind of advertisement delivery system based on logistics according to claim 1, it is characterised in that：The user profile bag
Address name, station address, subscriber phone are included, the merchandise news includes trade name, goods number and type of merchandize.
4. a kind of advertisement delivery system based on logistics according to claim 1, it is characterised in that：Each goods number with
One user information correlation, each merchandise news is associated with an ad content.
5. a kind of advertisement delivery system based on logistics according to claim 1, it is characterised in that：The matching module according to
Type of merchandize is obtained according to merchandise news, matching module matches one or more Recommendations information according to type of merchandize, matches mould
Block will be preserved after one or more of Recommendations information and user information correlation.
6. a kind of advertisement delivery system based on logistics according to claim 1, it is characterised in that：The Quick Response Code unit
Concretely comprising the following steps for bar code information is obtained, and code reader reads bar code and bar code information sent to data server, the bar
Code information includes goods number.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611146180.XA CN106779837A (en) | 2016-12-13 | 2016-12-13 | A kind of advertisement delivery system based on logistics |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611146180.XA CN106779837A (en) | 2016-12-13 | 2016-12-13 | A kind of advertisement delivery system based on logistics |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106779837A true CN106779837A (en) | 2017-05-31 |
Family
ID=58880704
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611146180.XA Pending CN106779837A (en) | 2016-12-13 | 2016-12-13 | A kind of advertisement delivery system based on logistics |
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| Country | Link |
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| CN (1) | CN106779837A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107194751A (en) * | 2017-07-12 | 2017-09-22 | 广州安钠云广告有限公司 | The adaption system of express delivery electronic surface list ad content |
| CN107330729A (en) * | 2017-06-30 | 2017-11-07 | 北京悦畅科技有限公司 | Advertisement sending method, device and advertisement machine in a kind of parking lot |
| CN107369045A (en) * | 2017-07-20 | 2017-11-21 | 无锡零零七科技有限公司 | Advertisement placement method and device |
| CN110035111A (en) * | 2019-01-15 | 2019-07-19 | 加拿大辉莱广告公司 | A kind of method for pushing and device dispensing entity |
| CN113837810A (en) * | 2021-09-30 | 2021-12-24 | 深圳康佳电子科技有限公司 | Advertisement putting method and device for shared equipment and mask putting machine |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103218731A (en) * | 2013-03-25 | 2013-07-24 | 深圳市精彩明天科技有限公司 | Method and system utilizing two-dimension code to advertise |
| CN104669821A (en) * | 2015-01-15 | 2015-06-03 | 张�杰 | Novel logistics sheet and method |
| CN105035437A (en) * | 2015-08-20 | 2015-11-11 | 常江 | Logistic packaging system with advertising media function |
| CN105894311A (en) * | 2014-10-27 | 2016-08-24 | 贺甲 | Method for realizing advertisement accurate delivery by using selected commodity information of consumers |
-
2016
- 2016-12-13 CN CN201611146180.XA patent/CN106779837A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103218731A (en) * | 2013-03-25 | 2013-07-24 | 深圳市精彩明天科技有限公司 | Method and system utilizing two-dimension code to advertise |
| CN105894311A (en) * | 2014-10-27 | 2016-08-24 | 贺甲 | Method for realizing advertisement accurate delivery by using selected commodity information of consumers |
| CN104669821A (en) * | 2015-01-15 | 2015-06-03 | 张�杰 | Novel logistics sheet and method |
| CN105035437A (en) * | 2015-08-20 | 2015-11-11 | 常江 | Logistic packaging system with advertising media function |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107330729A (en) * | 2017-06-30 | 2017-11-07 | 北京悦畅科技有限公司 | Advertisement sending method, device and advertisement machine in a kind of parking lot |
| CN107194751A (en) * | 2017-07-12 | 2017-09-22 | 广州安钠云广告有限公司 | The adaption system of express delivery electronic surface list ad content |
| CN107369045A (en) * | 2017-07-20 | 2017-11-21 | 无锡零零七科技有限公司 | Advertisement placement method and device |
| CN110035111A (en) * | 2019-01-15 | 2019-07-19 | 加拿大辉莱广告公司 | A kind of method for pushing and device dispensing entity |
| CN113837810A (en) * | 2021-09-30 | 2021-12-24 | 深圳康佳电子科技有限公司 | Advertisement putting method and device for shared equipment and mask putting machine |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170531 |
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| RJ01 | Rejection of invention patent application after publication |