CN105035437A - Logistic packaging system with advertising media function - Google Patents
Logistic packaging system with advertising media function Download PDFInfo
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- CN105035437A CN105035437A CN201510512942.2A CN201510512942A CN105035437A CN 105035437 A CN105035437 A CN 105035437A CN 201510512942 A CN201510512942 A CN 201510512942A CN 105035437 A CN105035437 A CN 105035437A
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65B—MACHINES, APPARATUS OR DEVICES FOR, OR METHODS OF, PACKAGING ARTICLES OR MATERIALS; UNPACKING
- B65B65/00—Details peculiar to packaging machines and not otherwise provided for; Arrangements of such details
- B65B65/003—Packaging lines, e.g. general layout
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Abstract
The invention provides a logistic packaging system with the advertising media function. The logistic packaging system comprises a code scanning gun, an analyzing and processing device, an ink-jet printer, product baskets and packaging objects. The analyzing and processing device is connected to the code scanning gun and the ink-jet printer. Products in the product baskets and corresponding product orders are scanned through the code scanning gun, and product information and order information which are obtained through scanning are transmitted to the analyzing and processing device; the analyzing and processing device obtains identity marking information and address information of purchasers according to the order information, classifies the purchasers into the purchaser classes corresponding to the types of the products according to the product information and associates advertising media reminding information with the purchaser classes; and the analyzing and processing device transmits the identity marking information, the address information and the advertising media reminding information to the ink-jet printer, and the identity marking information, the address information and the advertising media reminding information are printed to the packaging objects in a jetted manner through the ink-jet printer. By means of the logistic packaging technology, the customers can more comprehensively learn related information of the purchased products after receiving the purchased products and are promoted to execute secondary consumption, and the customer-merchant win-win aim is achieved.
Description
Technical field
The present invention relates to logistics packaging technical field, relate to a kind of logistics packaging system with advertising media more specifically.
Background technology
The packing material of current express delivery is mainly divided into two large classes: packing chest and packaging bag; this two large class is only as a kind of packing material in express delivery process; the print content of each class packing material is substantially all the same; the information mainly comprised is the address information of addressee usually; these packing materials, just in order to protect product, do not have other to act on substantially.And in the process of warehouse packing, the product size bought for buyer and how many select different packing materials, express delivery of directly delivering from godown after joint sealing or envelope, also just carries out, by the work of product packing, not having other work in logistics packaging process.Not yet there is the logistics packaging technology that advertising media's information can be provided in prior art, also do not occur the product package material being printed on advertising media's information.
Summary of the invention
The present invention is based on above-mentioned prior art problem, a kind of brand-new logistics packaging system of proposition of innovation, described logistics packaging system adds advertising media's function of customization on existing packing technique, no longer just common product packing process, client can be carried out the analysis processor of classifying by the introducing in logistics packaging system of the present invention's innovation according to its purchase product property, and the sales promotion that on the packing material buying product according to classified information client, spray printing is relevant, advertising or other prompting category informations, thus while comprehensive information can be provided to serve to client, also can promote that client carries out secondary consumption according to relevant information further, reach client, the object of businessman's doulbe-sides' victory, this logistics packaging technology can obtain in express delivery industry and extensively promote, wide market.
It is as follows that the present invention solves the problems of the technologies described above taked technical scheme:
A kind of logistics packaging system with advertising media, comprise: barcode scanning gun 16, analysis processor 17, ink jet numbering machine 18, kinds of goods basket 131 and packing material 121, the product that described kinds of goods basket 131 is purchased built with buyer and corresponding product order, described packing material 121 is for the packaging that delivers from godown to the product in kinds of goods basket, described analysis processor 17 is connected to described barcode scanning gun 16 and ink jet numbering machine 18 simultaneously, described barcode scanning gun 16 scans product in kinds of goods basket 131 and corresponding product order, and product information scanning obtained and order information are transferred to analysis processor 17, described analysis processor 17 obtains identity beacon information and the address information of buyer according to order information, and according to product information, buyer is divided to the buyer classification corresponding with product category, and be often kind of buyer's category associations advertising media information, described analysis processor 17 is by described identity beacon information, address information and advertising media's information are transferred to ink jet numbering machine 18, described ink jet numbering machine 18 is by described identity beacon information, address information and advertising media's information spray printing are in the desired location of packing material 121 corresponding to described product.
Further according to logistics packaging system of the present invention, one of them kinds of goods basket 131 is equipped with product purchasing corresponding to buyer order, described analysis processor 17 carries out associating the purchase analyzing and processing information as each buyer using according to often opening the product purchasing determined identity beacon information of order and correspondence thereof, address information, buyer's classification and advertising media information, and stores.
Further according to logistics packaging system of the present invention, wherein said analysis processor 17 is automatically searched according to described identity beacon information and is confirmed whether the buying behavior before this buyer produces corresponding purchase analyzing and processing information, if produce, automatic by the purchase analyzing and processing information adding that produces based on this buying behavior in purchase analyzing and processing information before, purchase analyzing and processing information after upgrading as this buyer, and store.
Further according to logistics packaging system of the present invention, the purchase analyzing and processing information that wherein said analysis processor 17 preferentially produces according to the last buying behavior provides identity beacon information, address information and advertising media's information to described ink jet numbering machine 18.
Further according to logistics packaging system of the present invention, wherein also include computer 15, described computer is connected to described analysis processor 17, carries out editor control by described computer 15 to the purchase analyzing and processing information in described analysis processor 17.
Further according to logistics packaging system of the present invention, the purchase analyzing and processing information in wherein said computer 15 pairs of analysis processors 17 is carried out editor control and is comprised amendment identity beacon information and address information, more mass medium information.
Further according to logistics packaging system of the present invention, wherein said identity beacon information comprises buyer's phone number reserved in order, buyer is divided to corresponding buyer's classification by the product category that described analysis processor 17 is bought according to buyer, described advertising media information comprises at least one in special promotion information, product coupons, new product advertisement information, related product information, and described advertising media information adopts Quick Response Code link or website links mode spray printing in the desired location of packing material 121.
Further according to logistics packaging system of the present invention, wherein be preset with spray printing label in the desired location of described packing material, after described ink jet numbering machine scans described spray printing label, described identity beacon information, address information and advertising media's information that automatic spray printing analysis processor 17 provides.
Further according to logistics packaging system of the present invention, wherein also include: packaging platform 14, packing material frame 12 and product shelf 13, described barcode scanning gun 16, analysis processor 17 and ink jet numbering machine 18 are arranged on described packaging platform 14, described packing material 121 is positioned on packing material frame 12, and described kinds of goods basket 131 is positioned on product shelf 13.
Further according to logistics packaging system of the present invention, wherein also include the transport tape 19 of three-back-shaped structure, described transport tape is used for the packing material that packaging platform 14 encapsulates spray printing good to be sent to out library window.
At least following technique effect can be reached by technical scheme of the present invention:
1) packing chest, in Express Logistics and packaging bag are no longer only packing materials, and it is provided with advertising mediaization and is worth;
2), individual exclusive customization packing material, everyone advertising media content is not identical;
3) probability again bought, is increased;
4), the datumization management of system is increased, can be directed by listener clustering;
5), packing material is applied with the collocation of ink jet numbering machine and system first;
6), ink jet numbering machine is applied when warehouse packing operation first, instead of is applied in the factory;
7), ink jet numbering machine directly spray printing consignee information on packing material, do not need to re-use express delivery face single, more save, more environmental protection;
8), three-back-shaped transport tape, save artificial, automation more, efficiency is higher;
In a word, what the present invention initiated classifies client according to its purchase product property in logistics packaging technology, and by the merchandising information of correspondence classification, product coupons, advertising information or other prompting category information spray printings are bought on the packing material of product client, thus make client when receiving purchase, can more comprehensively understand Related shopper information, also can promote that client carries out secondary consumption according to relevant information further simultaneously, reach client, the object of businessman's doulbe-sides' victory, this logistics packaging technology can obtain in express delivery industry and extensively promote, wide market.
Accompanying drawing explanation
Accompanying drawing 1 is the theory structure schematic diagram of logistics packaging system of the present invention;
Accompanying drawing 2 is the streamlined operation process comprising logistics packaging system of the present invention;
In figure, the implication of each Reference numeral is as follows:
11-packs operating personal, 12-packing material frame, 121-packing material, 13-product shelf, 131-kinds of goods basket, 14-packaging platform, 15-computer, 16-barcode scanning gun, 17-analysis processor, 18-ink jet numbering machine, 19-transport tape.
Detailed description of the invention
Below in conjunction with accompanying drawing, technical scheme of the present invention is described in detail, to enable those skilled in the art's understanding the solution of the present invention clearly, but does not therefore limit the scope of the invention.
First technology departure point of the present invention and basic inventive concept are briefly described, when the purchase product of buyer being packed in warehouse, record and the behavior of product is bought for buyer, what the tendency product that system oriented analyzes this buyer purchase is, like this after to purchase product joint sealing, the relevant sales promotion information of the product of purchase is inclined to desired location spray printing one and the buyer of packing material, reward voucher or other prompting Quick Response Codes of category informations or bar code or other guide, make buyer after receiving packing material, available handsets scanning or other modes read, mobile phone can eject the link of product or reward voucher or cash certificate or other related promotion, the behavior that buyer buys again or other are selected can be increased like this.Such as: Miss Wang is in certain on-line shop, have purchased baby carrier, warehouse, shop is when packing, sweep the bar code of product and load in packing chest, this buyer classifies by now system oriented, identification may be pregnant woman, likely prepare in the birth for child, so after joint sealing, in the predetermined of packing chest on visibility point, spray bar code or other information contents of she individual exclusive, and add one section of word and can attract buyer, buyer upon receipt, can go to sweep with mobile phone, scanning result is the link of a feeding bottle, and attached the reward voucher of XXX unit, the secondary that can increase buyer like this enters the probability bought in shop.The present invention is based on this innovative point to propose, increase an ink jet numbering machine at existing issuing bay and be equipped with a set of analysis process system, this system can store and analyze record and the behavior of buyer, and buyer can be divided into different classes of, system requirements is pressed according to these classification coding functions, after product joint sealing or envelope, by the advertisement of exclusive buyer individual, media links or other linked contents that can customize with the form of coding print or spray printing on packing material preposition, reading relevant information can be scanned after buyer receives packing material.Concrete technical scheme of the present invention 1 is described in detail below by reference to the accompanying drawings.
As shown in Figure 1, the logistics packaging entire system with advertising media of the present invention comprises: packing material frame 12, product shelf 13, packaging platform 14, computer 15, barcode scanning gun 16, analysis processor 17, ink jet numbering machine 18 and transport tape 19, as shown in the figure, packing material frame 12 and product shelf 13 can be arranged along both direction, packing operating personal 11 is in vacant position therebetween, packing material frame 12 is placed with some packing materials 121, product shelf 13 is placed with some kinds of goods baskets 131 installing kinds of goods, packaging platform 14 is close to product shelf 13 and is arranged, packaging platform 14 is provided with barcode scanning gun 16, analysis processor 17, ink jet numbering machine 18 and computer 15, described barcode scanning gun 16 is connected to analysis processor 17, and the order information of scanning and product information can be transferred to analysis processor 17, described analysis processor 17 is connected to barcode scanning gun 16 simultaneously, ink jet numbering machine 18 and computer 15, order information and product information can be obtained from barcode scanning gun 16, and obtain the identity beacon information of buyer as telephone number and address information according to order information, and according to product information, buyer is classified, concrete classifies to buyer according to bought product category, buyer is divided to corresponding buyer's classification, if have purchased the product of multiple kind simultaneously, buyer is divided to multiple classification simultaneously, the buyer's classification and its identity information that obtain will be analyzed simultaneously, address informations etc. associate, be stored in the storage equipment that analysis processor 17 carries as the analyzing and processing information of this buyer, if also had buying behavior (identity information by buyer obtains as telephone number associated) before this buyer simultaneously, analysis processor automatically according to identity information as whether being classified before this buyer of telephone number searching, if be classified, in the classified information before automatically the new classification that this buying behavior produces being appended to, and with the identity information of buyer, address informations etc. carry out associating the analyzing and processing information after forming buyer's renewal, described analysis processor 17 stores the advertising media information relevant to often kind of buyer's classification simultaneously, comprise merchandising information, product coupons, advertising information or other prompting category informations etc., and automatically this advertising media information is associated with corresponding buyer's classification, described analysis processor 17 provides the above-mentioned buyer identity beacon information corresponding with sequence information to ink jet numbering machine 18, address information, buyer's classification information and the advertising media's information associated with buyer's classification information, after all products of barcode scanning gun 16 to this order have scanned, analysis processor 17 analysis obtains the above-mentioned buyer identity beacon information corresponding with this order, address information, buyer's classification information and the advertising media's information associated with buyer's classification information, and export to ink jet numbering machine 18, packing material will be placed on transport tape 19 after all product packings of this buyer by packing operating personal 11, packing material is when transport tape is sent to ink jet numbering machine 18 times, ink jet numbering machine 18 is automatically in above-mentioned buyer's identity beacon information that the desired location spray printing of this packing material is corresponding with order, address information and the advertising media's information associated with buyer's classification information, wherein buyer's classification information can hide not spray printing, so not only the direct spray printing of consignee's information is on packing material, the use of the express delivery face of eliminating list, buyer passes through to read the advertising media's information on packing material after receiving packing material simultaneously, categories can be obtained comprehensively promote, the operation information such as preferential, wherein said advertising media's information can adopt Quick Response Code to link or the display of network address web site url, buyer is directly scanned Quick Response Code by mobile phone or is directly logged in related web site and can obtain advertising media's information as reward voucher, cash certificate or other guide, also succinctly eye-catching picture and text prompting mark can be coordinated.Described analysis processor 17 is connected to computer 15 simultaneously, can be edited analyzing and processing information wherein by computer and I/O control, as identity information, address information etc. by computer editing, upgrading purchase person, also by computer editing, upgrade and advertising media's information of often kind of buyer's category associations.When a buyer buys that described in product, classification is more, that is when a buyer belongs to multiple buyer's classification simultaneously, and it is relevant when being associated with multiple advertising media's information under each buyer's classification, in this case by unrealistic on packing material for each advertising media equal spray printing of information, the preceence of analysis processor to the buyer's classification described in this buyer described in this case sets, by the priority settings of the advertising media's information associated by buyer's classification of determining according to the last buying behavior for the highest, control this advertising media's information of the preferred spray printing of ink jet numbering machine.Preferably can print a label in advance on the desired location of packing material (when chest makes printing, print), like this when packing material is by ink jet numbering machine, after ink jet numbering machine self scans described label, the information content that automatic spray printing analysis processor 17 transmits.
Provide the logistics packaging process based on above-mentioned logistics packaging System Implementation below, specifically comprise the following steps:
First, as shown in Figure 1, the goods sold is found in kinds of goods basket 131 by warehouse picking personnel, all products that each kinds of goods basket 131 is bought for a buyer, namely a corresponding buyer of kinds of goods basket is when time order of buying, the kinds of goods basket 131 again these being installed product is put on product shelf 13, shelf is delivered to packaging platform 14 after shelf fill kinds of goods basket other.
After product shelf delivers to packing operating personal side, packing operating personal 11 according to kinds of goods in each kinds of goods basket number, packing material frame 12 is selected packing material 121(packing chest or the packaging bag of different size size), put it on packaging platform 14, then the sequence information (all products of buyer's single purchase are placed on each kinds of goods hurdle) in each kinds of goods basket and all goods are scanned by barcode scanning gun 16 1 pieces, and the article after scanning are loaded in packing material, as mentioned above, barcode scanning gun obtains identity information and the address information of buyer when scanning order, and be stored in the desired location of analysis processor, while scanning goods, the information of each goods is all transported to analysis processor 17, analysis processor 17 can record this product bought automatically, and these products are classified, thus this buyer is divided to the buyer classification corresponding with each product, simultaneously by this buyer's classification and its identity information as telephone number associated, and buyer's classification of the determination of buying behavior before transferring, if buyer's classification is too many, buy the classification of product division based on this, finally after all products have scanned vanning (bag) joint sealing (bag), be put into transport tape 19, when packing material is by ink jet numbering machine 18, the advertising media information relevant to each buyer's classification after analysis processor 17 will being analyzed print with coding form or spray printing on the desired location of packing material, after the information indicating content of spray printing this buyer exclusive, continuation runs by packing material on transport tape, be delivered directly to out library window, can be delivered from godown by staff's entrucking.
Finally after buyer receives product package material, by mobile telephone scanning be correlated with information as Quick Response Code can obtain to buy product relevant operation information comprise reward voucher, sales promotion information etc., thus the desire of buyer's second purchase can be improved.
Accompanying drawing 2 specifically provides a complete packing, loading, coding, conveying, outbound streamlined operation process, packaging platform can be set to multiple as required, increase transport tape, and transport tape can be one three-back-shaped, can be circulated conveying, more saves artificial.
The present invention utilizes ink jet numbering machine, computer, scanner and analysis processor carry out automatic intelligent control to logistics packaging process, pioneering classifies client according to its purchase product property in logistics packaging, and by with corresponding classification associated advertising media's information spray printing on product package material, thus make client when receiving purchase, more comprehensively can understand the operation information of Related product, also can promote that client carries out the possibility of secondary consumption according to relevant information further simultaneously, this logistics packaging technology can obtain in express delivery industry and extensively promote, wide market.
Below be only that the preferred embodiment of the present invention is described; technical scheme of the present invention is not limited to this; the any known distortion that those skilled in the art do on the basis that major technique of the present invention is conceived all belongs to the claimed technology category of the present invention, and the concrete protection domain of the present invention is as the criterion with the record of claims.
Claims (10)
1. one kind has the logistics packaging system of advertising media, it is characterized in that, comprise: barcode scanning gun (16), analysis processor (17), ink jet numbering machine (18), kinds of goods basket (131) and packing material (121), the product that described kinds of goods basket (131) is purchased built with buyer and corresponding product order, described packing material (121) is for the packaging that delivers from godown to the product in kinds of goods basket, described analysis processor (17) is connected to described barcode scanning gun (16) and ink jet numbering machine (18) simultaneously, product in described barcode scanning gun (16) scanning kinds of goods basket (131) and corresponding product order, and product information scanning obtained and order information are transferred to analysis processor (17), described analysis processor (17) obtains identity beacon information and the address information of buyer according to order information, and according to product information, buyer is divided to the buyer classification corresponding with product category, and be often kind of buyer's category associations advertising media information, described analysis processor (17) is by described identity beacon information, address information and advertising media's information are transferred to ink jet numbering machine (18), described ink jet numbering machine (18) is by described identity beacon information, address information and advertising media's information spray printing are in the desired location of packing material (121) corresponding to described product.
2. logistics packaging system according to claim 1, it is characterized in that, a kinds of goods basket (131) is equipped with product purchasing corresponding to buyer order, described analysis processor (17) carries out associating the purchase analyzing and processing information as each buyer using according to often opening the product purchasing determined identity beacon information of order and correspondence thereof, address information, buyer's classification and advertising media information, and stores.
3. logistics packaging system according to claim 2, it is characterized in that, described analysis processor (17) is automatically searched according to described identity beacon information and is confirmed whether the buying behavior before this buyer produces corresponding purchase analyzing and processing information, if produce, automatic by the purchase analyzing and processing information adding that produces based on this buying behavior in purchase analyzing and processing information before, purchase analyzing and processing information after upgrading as this buyer, and store.
4. logistics packaging system according to claim 3, it is characterized in that, the purchase analyzing and processing information that described analysis processor (17) preferentially produces according to the last buying behavior provides identity beacon information, address information and advertising media's information to described ink jet numbering machine (18).
5. the logistics packaging system according to any one of claim 1-4, it is characterized in that, also include computer (15), described computer is connected to described analysis processor (17), carries out editor control by described computer (15) to the purchase analyzing and processing information in described analysis processor (17).
6. logistics packaging system according to claim 5, it is characterized in that, described computer (15) carries out editor control to the purchase analyzing and processing information in analysis processor (17) and comprises amendment identity beacon information and address information, more mass medium information.
7. the logistics packaging system according to any one of claim 1-6, it is characterized in that, described identity beacon information comprises buyer's phone number reserved in order, buyer is divided to corresponding buyer's classification by the product category that described analysis processor (17) is bought according to buyer, described advertising media information comprises special promotion information, product coupons, new product advertisement information, at least one in related product information, and described advertising media information adopts Quick Response Code link or website links mode spray printing in the desired location of packing material (121).
8. the logistics packaging system according to any one of claim 1-7, it is characterized in that, spray printing label is preset with in the desired location of described packing material, after described ink jet numbering machine scans described spray printing label, described identity beacon information, address information and advertising media's information that automatic spray printing analysis processor (17) provides.
9. the logistics packaging system according to any one of claim 1-8, it is characterized in that, also include: packaging platform (14), packing material frame (12) and product shelf (13), described barcode scanning gun (16), analysis processor (17) and ink jet numbering machine (18) are arranged on described packaging platform (14), described packing material (121) is positioned on packing material frame (12), and described kinds of goods basket (131) is positioned on product shelf (13).
10. logistics packaging system according to claim 9, is characterized in that, also includes the transport tape (19) of three-back-shaped structure, and described transport tape is used for packing material good for packaging platform (14) upper encapsulating spray printing to be sent to out library window.
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| CN106600322A (en) * | 2016-12-13 | 2017-04-26 | 合肥华耀广告传媒有限公司 | QR code based advertisement publishing method |
| CN106651447A (en) * | 2016-12-23 | 2017-05-10 | 四川百思创想科技有限公司 | Advertisement putting system applied to logistics |
| CN106651260A (en) * | 2016-12-20 | 2017-05-10 | 北京小米移动软件有限公司 | Method and apparatus for selecting outer package pattern of express |
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| CN113822402A (en) * | 2021-05-08 | 2021-12-21 | 海南义门陈家族文化发展有限公司 | Packaging method of mutual-aid drainage product |
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