CN109447692B

CN109447692B - Method and device for advertising based on to-be-taken express package

Info

Publication number: CN109447692B
Application number: CN201811171884.1A
Authority: CN
Inventors: 王志玲
Original assignee: Guangdong Jubaowu Media Co ltd
Current assignee: Guangdong Jubaowu Media Co ltd
Priority date: 2018-10-09
Filing date: 2018-10-09
Publication date: 2022-02-15
Anticipated expiration: 2038-10-09
Also published as: CN109447692A

Abstract

The invention discloses a method and a device for advertising based on express parcels to be taken, wherein the method comprises the steps of reading attribute information of the express parcels to be taken in an express parcel to be taken information base, wherein the attribute information comprises addressee information of the express parcels to be taken; generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information to be released and a pickup address of an express package to be picked up; and sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information reaches a pickup address of the express package to be picked up to pick up the express package to be picked up. The invention can fully utilize the express channel resource to be taken to carry out advertisement delivery, not only enriches the function of the pick-up notification message, but also increases the delivery channel of the advertisement, and realizes the popularization of the advertisement content.

Description

Method and device for advertising based on to-be-taken express package

Technical Field

The invention relates to the field of advertisement media, in particular to a method and a device for advertising based on an express package to be taken.

Background

In recent years, with the rapid development of internet technology and the gradual maturity of electronic commerce, express delivery traffic is increasing explosively.

According to data, the number of express deliveries nationwide is up to more than 300 hundred million every year at present, express networks cover all over the country, the number of addressees is hundreds of millions of people every day, and the express network is in a continuous and rapid growth trend. When express reaches an express proxy point, the express proxy point often sends a pickup notification short message to a recipient to inform the recipient to take away the express to be picked. The content of the express delivery notification short message sent by the express delivery agent point generally comprises a delivery place, delivery time and an express delivery number. However, according to the explosive increase of national express business volume, huge business opportunities are reserved in express to be taken, and how to fully utilize the express channel resources to be taken is a problem which needs to be solved urgently.

Disclosure of Invention

The invention aims to solve the technical problem of providing a method and a device for advertising based on an express parcel to be taken, which can make full use of channel resources of the express parcel to be taken to carry out advertising and realize popularization of advertising content.

In order to solve the technical problem, a first aspect of the embodiments of the present invention discloses a method for advertising based on an express package to be taken, where the method includes:

reading attribute information of an express package to be taken in an express package information base to be taken, wherein the attribute information comprises addressee information of the express package to be taken;

generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information needing to be delivered and a pickup address of the express package to be picked;

and sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information arrives at the pickup address of the express package to be picked up to pick up the express package to be picked up.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, before the reading the attribute information of the to-be-picked express package in the to-be-picked express package information base, the method further includes:

classifying all the express parcels to be taken into a plurality of express parcel groups to be taken according to classification standards, and generating an express parcel information base to be taken corresponding to each express parcel group to be taken on the basis of each express parcel group to be taken;

each express parcel group to be taken comprises a plurality of express parcels to be taken;

the classification standard comprises at least one of a category to which each express parcel to be taken belongs, an area where a recipient address of each express parcel in all express parcels to be taken is located, and a carrier of each express parcel in all express parcels to be taken;

wherein, read the attribute information of waiting to get the express delivery parcel in waiting to get the express delivery parcel information base, include:

and determining a target to-be-taken express package group to which the to-be-taken express package belongs from all the to-be-taken express package groups, and reading the attribute information of the to-be-taken express package from a to-be-taken express package information base corresponding to the target to-be-taken express package group.

As an optional implementation manner, in the first aspect of this embodiment of the present invention, the method further includes:

and sending the pickup notification message to user terminals and/or clients corresponding to residual recipients corresponding to the recipient information of all the express packages in the target to-be-picked express package group, wherein the residual recipients are recipients except the recipients corresponding to the recipient information of the to-be-picked express packages in all the recipients corresponding to the recipient information of all the express packages in the target to-be-picked express package group.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the attribute information further includes barcode information of the to-be-taken express package;

before generating the pickup notification message for the recipient information, the method further comprises:

analyzing the bar code information to obtain analysis content aiming at the bar code information;

judging the attribute type of the express parcel to be taken according to the analysis content;

wherein the generating a pickup notification message for the recipient information comprises:

judging whether the to-be-taken express package information base has an advertisement category matched with the attribute category of the to-be-taken express package;

and when judging that the to-be-taken express package information base has the advertisement category matched with the attribute category of the to-be-taken express package, generating a pickup notification message aiming at the recipient information according to the advertisement category.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after the determining the attribute category of the to-be-picked express package, the method further includes:

and storing the name corresponding to the attribute category of the to-be-taken express package to a recipient information database corresponding to the to-be-taken express package so as to update the information in the recipient information database.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the advertisement information includes link information of an advertisement;

the sending of the pickup notification message to the user terminal and/or the client corresponding to the recipient information is performed so that the recipient reaches the pickup address of the to-be-picked up express package to pick up the to-be-picked up express package, and the method further includes:

detecting whether the link information is clicked;

when the link information is detected to be clicked, judging whether the browsing time of a certain page in the link information exceeds a preset time;

when the browsing duration of a certain page in the link information is judged to exceed the preset duration, determining the attribute category of the page content in the certain page;

and storing the name corresponding to the attribute category to a recipient information database corresponding to the to-be-taken express package so as to update the information in the recipient information database.

As an optional implementation manner, in the first aspect of this embodiment of the present invention, after the generating the pickup notification message for the recipient information, the method further includes:

verifying whether all the addressee information in the to-be-taken express package information base comprises target addressee information which has a binding relationship with the addressee information;

and when verifying that all the addressee information in the to-be-taken express package information base comprises the target addressee information, sending the pickup notification message to a user terminal and/or a client corresponding to the target addressee information so as to enable the addressee corresponding to the target addressee information to reach the pickup address of the to-be-taken express package to take the to-be-taken express package away.

The second aspect of the embodiment of the invention discloses a device for advertising based on an express package to be taken, which comprises:

the reading module is used for reading attribute information of the express packages to be taken in the information base of the express packages to be taken, wherein the attribute information comprises addressee information of the express packages to be taken;

the generating module is used for generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information needing to be released and an express delivery location of the express package to be picked;

and the first sending module is used for sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so as to enable the recipient corresponding to the recipient information to reach the pickup address of the express package to be picked up and pick up the express package to be picked up.

As an optional implementation manner, in a second aspect in the embodiment of the present invention, the apparatus further includes a classification module, where:

the classification module is used for classifying all the to-be-taken express packages into a plurality of to-be-taken express package groups according to classification standards before the reading module reads the attribute information of the to-be-taken express packages in the to-be-taken express package information base;

the generation module is further used for generating an express parcel information base to be taken corresponding to each express parcel group to be taken based on each express parcel group to be taken;

the classification standard comprises at least one of a category to which each express parcel to be taken belongs, an area where a recipient address of each express parcel in all express parcels to be taken is located, and a carrier of each express parcel to be taken in all express parcels to be taken;

the reading module is specifically configured to:

As an optional implementation manner, in a second aspect of the embodiment of the present invention, the first sending module is further configured to send the pickup notification message to user terminals and/or clients corresponding to remaining recipients corresponding to recipient information of all the express packages in the target to-be-picked up express package group, where the remaining recipients are recipients, except the recipient corresponding to the recipient information of the to-be-picked up express package, of all the recipients corresponding to the recipient information of all the express packages in the target to-be-picked up express package group.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the attribute information further includes barcode information of the to-be-taken express package;

the device also comprises an analysis module and a first judgment module, wherein:

the analysis module is used for analyzing the bar code information before the generation module generates the pickup notification message aiming at the recipient information, and acquiring the analysis content aiming at the bar code information;

the first judging module is used for judging the attribute type of the express parcel to be taken according to the analysis content;

the manner for generating the pickup notification message for the recipient information by the generation module is specifically as follows:

As an optional implementation manner, in a second aspect of this embodiment of the present invention, the apparatus further includes a first storage module, where:

the first storage module is configured to store the name corresponding to the attribute type of the to-be-taken express package to a recipient information database corresponding to the to-be-taken express package after the first determination module determines the attribute type of the to-be-taken express package, so as to update information in the recipient information database.

As an optional implementation manner, in the second aspect in the embodiment of the present invention, the advertisement information includes link information of an advertisement;

the device also comprises a detection module, a second judgment module, a determination module and a second storage module, wherein:

the detection module is used for detecting whether the link information is clicked or not after the first sending module sends the pickup notification message to a user terminal and/or a client corresponding to a receiver corresponding to the receiver information so that the receiver reaches a pickup address of the express package to be picked up to pick up the express package to be picked up;

the second judging module is configured to, when the detecting module detects that the link information is clicked, judge whether a browsing duration of a certain page in the link information exceeds a preset duration;

the determining module is configured to determine an attribute category of page content in a certain page when the second determining module determines that the browsing duration of the certain page in the link information exceeds the preset duration;

and the second storage module is used for storing the name corresponding to the attribute category to a recipient information database corresponding to the to-be-taken express package so as to update the information in the recipient information database.

As an optional implementation manner, in a second aspect of this embodiment of the present invention, the apparatus further includes a verification module and a second sending module, where:

the verification module is used for verifying whether all the addressee information in the to-be-taken express package information base comprises target addressee information which has a binding relation with the addressee information or not after the generation module generates the pickup notification message aiming at the addressee information;

the second sending module is configured to send the pickup notification message to a user terminal and/or a client corresponding to the target recipient information when the verification module verifies that all recipient information in the to-be-picked express package information base includes the target recipient information, so that the recipient corresponding to the target recipient information reaches a pickup address of the to-be-picked express package to pick up the to-be-picked express package.

The third aspect of the embodiment of the invention discloses another device for advertising based on an express package to be taken, which comprises:

a memory storing executable program code;

a processor coupled with the memory;

and when the processor calls the executable program code stored in the memory, executing the method for advertising based on the to-be-taken express package disclosed by the first aspect.

A fourth aspect of the embodiments of the present invention discloses a computer storage medium, where a computer instruction is stored, and when the computer instruction is called, the method for delivering an advertisement based on an express package to be taken disclosed in the first aspect is executed.

A fifth aspect of the embodiments of the present invention discloses a computer program product, which, when running on a computer, causes the computer to execute the method for advertising based on an express package to be taken disclosed in the first aspect.

Compared with the prior art, the embodiment of the invention has the following beneficial effects:

in the embodiment of the invention, the attribute information of the express package to be taken in the information base of the express package to be taken is read, wherein the attribute information comprises the information of the addressee of the express package to be taken; generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information to be released and a pickup address of an express package to be picked up; and sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient can reach the pickup address of the express package to be picked up to pick up the express package to be picked up. Therefore, the method and the system can add the advertisement information to be delivered in the express delivery taking notification message which is sent to the user terminal and/or the client corresponding to the addressee information and informs that the to-be-taken express package is taken away, make full use of the to-be-taken express channel resource to deliver the advertisement, enrich the function of the express delivery taking notification message, increase the delivery channel of the advertisement, and realize the popularization of the advertisement content.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without creative efforts.

Fig. 1 is a schematic flow chart of a method for advertising based on an express package to be taken, which is disclosed by an embodiment of the present invention;

fig. 2 is a schematic flow chart of another method for advertising based on an express package to be taken, which is disclosed by the embodiment of the invention;

fig. 3 is a schematic flow chart of another method for advertising based on an express package to be taken according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of a device for advertising based on an express package to be taken, which is disclosed by an embodiment of the present invention;

fig. 5 is a schematic structural diagram of another device for advertising based on an express package to be taken, which is disclosed by the embodiment of the invention;

fig. 6 is a schematic structural diagram of another device for advertising based on an express package to be taken according to an embodiment of the present invention.

Detailed Description

For better understanding and implementation, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or modules is not necessarily limited to those steps or modules explicitly listed, but may include other steps or modules not expressly listed or inherent to such process, method, article, or apparatus.

The invention discloses a method and a device for advertising based on express parcels to be taken, which can add advertising information to be delivered in an express taking notification message which is sent to a user terminal and/or a client corresponding to a receiver and informs the user terminal and/or the client to take away the express parcels to be taken, so as to fully utilize express channel resources to be taken to deliver advertisements, thereby not only enriching the function of the express taking notification message, but also increasing the delivery channels of the advertisements and realizing the popularization of the advertisement content. The following are detailed below.

Example one

Referring to fig. 1, fig. 1 is a schematic flow chart of a method for advertising based on an express package to be taken according to an embodiment of the present invention. The method shown in fig. 1 may be applied to a pickup notification control platform or a control terminal of an express package to be picked up, and the embodiment of the present invention is not limited thereto. As shown in fig. 1, the method for advertising based on the to-be-taken express package may include the following steps:

101. and reading attribute information of the express packages to be taken in the express package information base to be taken, wherein the attribute information comprises addressee information of the express packages to be taken.

In the embodiment of the invention, the to-be-taken express package information base can be a to-be-taken express package information base shared by all express sites, and all the express sites are express site collections flowing through the whole process from delivery of the to-be-taken express packages to delivery of the to-be-taken express packages by the consignee. Optionally, the to-be-taken express package information base may also be an independent to-be-taken express package information base, that is, each express site in an express site set flowing through the to-be-taken express package from the sender to the recipient in the whole process of completing the taking of the to-be-taken express package has a unique corresponding to-be-taken express package information base. Furthermore, the express delivery site is provided with a unique corresponding user name and a unique corresponding user password, and workers of the express delivery site can log in the express delivery scanning terminal through the unique corresponding user name and the unique corresponding user password so as to scan all express packages to be taken.

In the embodiment of the present invention, the attribute information may include, in addition to the recipient information of the to-be-taken express package, at least one of barcode information of the to-be-taken express package, single number information of the to-be-taken express package, payment arrival information of the to-be-taken express package, and pickup mode information of the to-be-taken express package, which is not limited in the embodiment of the present invention. Further optionally, the recipient information may include a name of the recipient, a phone number (a mobile phone number and/or a landline number) of the recipient, an address of the recipient, a micro-signal of the recipient, an occupation of the recipient, a gender of the recipient, an age of the recipient, historical express package information of the recipient, and the like, which is not limited in the embodiment of the present invention.

Further optionally, the pickup mode information includes any one of information that the recipient arrives at an express delivery site where the express package to be picked up and picks up the package, and information that related personnel (such as staff of the express delivery site) send the package to the recipient.

In the embodiment of the invention, the attribute information of the express package to be taken is read from the express package information base to be taken by scanning a bar code or a two-dimensional code or an RFID label on the express package to be taken through the express scanning terminal or inputting a single number of the express package to be taken through voice or manually.

102. And generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information needing to be delivered and a pickup address of the express package to be picked up.

In the embodiment of the present invention, the pickup notification message may further include at least one of information of a single number of the to-be-picked-up express package, arrival time of the to-be-picked-up express package, pickup number information of the to-be-picked-up express package (e.g. row 1 of shelf 8 code in warehouse a 16), type of the to-be-picked-up express package (e.g. clothing), notice of the to-be-picked-up express package, description information of the to-be-picked-up express package, an express company carrying the to-be-picked-up express package (e.g. freighting), information of a person in charge of the to-be-picked-up express package (e.g. a telephone number), and information of a sender of the to-be-picked-up express package, which is not limited in the embodiment of the present invention, the information of the sender of the to-be-picked express package may include at least one of a contact information (such as a telephone number, a micro signal, Email, and the like) of the sender of the to-be-picked express package and a delivery address of the to-be-picked express package.

In the embodiment of the present invention, further optionally, the description information of the to-be-taken express package may specifically include at least one of a package type (in a box or in a bag) of the to-be-taken express package, a shape of the to-be-taken express package, a size of the to-be-taken express package, a payment identifier (yes or no) of the to-be-taken express package, and the like, which is not limited in the embodiment of the present invention.

In the embodiment of the present invention, further optionally, the notice of pickup of the to-be-picked up express package may specifically include at least one of a time period when the pickup flow of the pickup person is small within the pickup time of the to-be-picked up express package, path information between the recipient address of the to-be-picked up express package and the pickup location of the to-be-picked up express package, a certificate required to be carried when the to-be-picked up express package is picked up, and an auxiliary tool required to carry the to-be-picked up express package, and the embodiment of the present invention is not limited. The certificate may be an identity card, a student card, a meal card, a work card, or the like, which can prove identity, and the embodiment of the present invention is not limited. The auxiliary tool can be a bag, a bicycle, a trailer and the like which can carry the express parcel to be taken, and the embodiment of the invention is not limited.

In the embodiment of the present invention, the pickup address may be the last express delivery site where the to-be-picked express package arrives, or may be an address (such as a gate guard) designated by the recipient when the relevant person (such as an express delivery site worker) sends the package to the gate.

In the embodiment of the invention, the advertisement information to be delivered comprises at least one of character detailed description information of the advertisement, picture description information of the advertisement and link information of the advertisement. Optionally, the advertisement information to be delivered in the pickup notification message of all the to-be-picked express packages may be uniform advertisement information (such as skin-care advertisement information), or may also be advertisement information customized in a personalized manner according to recipient information, that is, advertisement information matched with the recipient information is screened from an advertisement database, where the recipient information may include, but is not limited to, an address of the recipient, an occupation of the recipient, a gender of the recipient, an age of the recipient, historical express package information of the recipient, and the like, or may also be advertisement information customized in a personalized manner according to types of articles (such as skin-care type, health-care type, nutritional type, and the like) in the to-be-picked express packages. The method can enrich the advertisement delivery form by uniformly delivering the advertisement information and individually customizing the delivered advertisement information, and can improve the transaction conversion rate of the advertisement by delivering the advertisement information in a targeted manner.

103. And sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information arrives at the pickup address of the express package to be picked up to pick up the express package to be picked up.

In the embodiment of the invention, the user terminal can be a user terminal which can receive pickup notification information, such as a smart phone (Android Mobile phone, iOS Mobile phone and the like), a smart phone watch, a tablet computer, a palm computer, a Personal Digital Assistant (PDA, Mobile Internet Devices (MID) and the like.

In this embodiment of the present invention, as an optional implementation manner, after step 102 is executed, the method for advertising based on an express package to be taken may further include the following steps:

verifying whether all addressee information corresponding to all express parcels to be taken in an information base of the express parcels to be taken comprises target addressee information which has a binding relationship with the addressee information;

and when verifying that all the addressee information in the information base of the express package to be taken comprises the target addressee information, sending a pickup notification message to a user terminal and/or a client corresponding to the target addressee information so as to enable the addressee corresponding to the target addressee information to reach the pickup address of the express package to be taken to take the express package to be taken. The advertisement information to be delivered in the pickup notification message may include, in addition to the aforementioned advertisement information, advertisement information for target recipient information, where the advertisement information for the target recipient information includes advertisement information corresponding to a historical express package type of a recipient corresponding to the target recipient information, advertisement information corresponding to a gender of a recipient corresponding to the target recipient information, advertisement information corresponding to an occupation of a recipient corresponding to the target recipient information, and the like.

In the embodiment of the present invention, the binding relationship may be a couple relationship, a brother and sister relationship, a male and female friend relationship, a teacher-student relationship, and the like, and the embodiment of the present invention is not limited.

In the embodiment of the invention, the method for delivering the advertisement information can be enriched and the delivery efficiency of the advertisement information can be improved by sending the delivery notification message to the receiver corresponding to the receiver information with the binding relationship with the receiver information.

In the embodiment of the present invention, as an optional implementation manner, the method for advertising based on an express package to be taken may further include the following steps:

judging whether recipient information of the express package to be taken exists in a pre-stored recipient information database, wherein the recipient information database can be used for storing historical express package sets, gender sets, occupation sets, recipient address sets and the like corresponding to different recipient information, and the embodiment of the invention is not limited;

when the recipient information of the express package to be taken is judged to exist in the recipient information database, judging whether a recipient address set corresponding to the recipient information of the express package to be taken comprises a recipient address of the express package to be taken or not;

and when judging that the recipient address set corresponding to the recipient information of the express package to be taken does not comprise the recipient address on the express package to be taken, adding the recipient address on the express package to be taken to the recipient address set corresponding to the recipient information of the express package to be taken so as to update the recipient address set corresponding to the recipient information of the express package to be taken.

In the embodiment of the present invention, optionally, the recipient information database may be specifically configured to store recipient address sets corresponding to different recipient information at different recipient times. Therefore, the method is beneficial to analyzing the recipient address rule according to the recipient address set corresponding to the recipient information, further facilitating reasonable advertisement content delivery, intelligently judging whether the recipient address is changed or not based on the recipient addresses corresponding to the recipient information for a plurality of times in the follow-up process, and if so, deleting the old recipient address in time so as to reduce unnecessary information in the recipient address database.

In this embodiment of the present invention, as an optional implementation manner, after step 103 is executed, the method for advertising based on an express package to be taken may further include the following steps:

judging whether a confirmation message fed back by a user terminal and/or a client corresponding to the recipient information is received within a time period of a preset length after the pickup notification message is sent, wherein the confirmation message is used for indicating that the recipient has received the pickup notification message;

when the confirmation message is judged not to be received, the pickup notification message can be sent to the user terminal and/or the client corresponding to the recipient information again, so that the recipient corresponding to the recipient information reaches the pickup address of the express package to be picked up to pick up the express package to be picked up; the addressee corresponding to the addressee information can be informed by a telephone so that the addressee can reach the pickup address of the express package to be picked to pick up the express package to be picked; and sending a pickup notification message to a user terminal and/or a client corresponding to the target recipient information so that the recipient corresponding to the target recipient information arrives at the pickup address of the express package to be picked up to pick up the express package to be picked up. Therefore, the problem that the express package to be taken is left for a long time and is returned due to the fact that the addressee does not pay attention to the pickup notification message can be solved by receiving the feedback information and sending the pickup notification message or the telephone notification again or notifying the addressee corresponding to the target addressee information to replace the express package.

receiving an appointed pickup request (such as pickup time: 9, 27 days, 13:00-14:00pm) for the express package to be picked, which is sent by a user terminal and/or a client corresponding to the addressee information, informing relevant personnel (such as staff of an express delivery site) according to the express delivery reservation request to store the express package to be taken corresponding to the addressee in an express package placement area of the reservation request, and modifying the express delivery taking notification information of the express package to be taken (for example, the original express delivery taking notification information is changed from warehouse A, row 5, shelf 8 and shelf 9 into warehouse M, row 1, shelf 1 and shelf 10), and sending the modified express delivery taking notification information to the user terminal and/or client corresponding to the addressee information, so that the addressee can reach the express delivery taking address of the express package to be taken to take the express package to be taken. Therefore, the flexibility of the pickup time can be improved by reserving the pickup request, so that the experience of the receiver is improved, the advertisement information can be released in the modified pickup notification message, and the popularization of the advertisement content is further enhanced.

It can be seen that, by implementing the method for advertising based on the to-be-taken express package described in fig. 1, the attribute information of the to-be-taken express package in the to-be-taken express package information base can be read, where the attribute information includes recipient information of the to-be-taken express package; generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information to be released and a pickup address of an express package to be picked up; and sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information reaches a pickup address of the express package to be picked up to pick up the express package to be picked up. Therefore, the channel resource of the express parcel to be taken can be fully utilized for advertising, the function of the notice message of the taken express is enriched, the advertising channel is added, and the popularization of the advertising content is realized. In addition, by sending the pickup notification message to the receiver corresponding to the target receiver information, the method for delivering the advertisement information can be enriched, and the delivery efficiency of the advertisement information can be improved; the recipient address sets corresponding to different recipient information at different recipient time are stored through the recipient information database, so that the analysis of the recipient address rule according to the recipient address sets corresponding to the recipient information is facilitated, the reasonable advertisement content delivery is facilitated, whether the recipient address is changed or not can be intelligently judged based on the recipient addresses corresponding to the recipient information for a plurality of times in the following process, if yes, the old recipient address can be deleted in time, and unnecessary information in the recipient address database is reduced; the problem that the express package to be taken is retained and returned for a long time due to the fact that the receiver does not pay attention to the pickup notification message can be solved by receiving the feedback information and sending the pickup notification message or the telephone notification again or notifying the receiver corresponding to the target receiver information to replace the express package; through the reservation pickup request, the flexibility of pickup time can be improved, so that the experience of the receiver is improved, the advertisement information can be released in the modified pickup notification message, and the popularization of the advertisement content is further enhanced.

Example two

Referring to fig. 2, fig. 2 is a schematic flow chart of another method for advertising based on an express package to be taken according to an embodiment of the present invention. The method shown in fig. 2 may be applied to a pickup notification control platform or a control terminal of an express package to be picked up, and the embodiment of the present invention is not limited thereto. As shown in fig. 1, the method for advertising based on the to-be-taken express package may include the following steps:

201. and classifying all the express parcels to be taken into a plurality of express parcel groups to be taken according to the classification standard.

In the embodiment of the invention, the number of the express parcel groups to be taken can be one, two, three or the like, and the embodiment of the invention is not limited. Each express parcel group to be taken comprises a plurality of express parcels to be taken.

In the embodiment of the present invention, the classification standard may include at least one of a category to which each to-be-taken express package in all to-be-taken express packages belongs, an area where a recipient address of each to-be-taken express package in all to-be-taken express packages is located, a carrier express company of each to-be-taken express package in all to-be-taken express packages, an occupation of a recipient corresponding to each to-be-taken express package in all to-be-taken express packages, and a gender of a recipient corresponding to each to-be-taken express package, which is not limited in the embodiment of the present invention. Further optionally, the category to which each express package to be taken belongs may include at least one of a skin care product category, a nutritional product category, a health care product category, a furniture category, and a travel category, and embodiments of the present invention are not limited. Further optionally, the area where the recipient address is located may be determined according to an area that is not more than a preset distance (e.g., 1000 meters) from the recipient address square circle, or may be determined according to an area division (e.g., a river area, a district of the wine) specified by a government, which is not limited in the embodiment of the present invention. Further optionally, the courier express company may include express companies such as roundabout express, zhongtong express, shentong express, shunfeng express, postal express, century express, and the like, and the embodiment of the present invention is not limited.

202. And generating an express parcel information base to be taken corresponding to each express parcel group to be taken based on each express parcel group to be taken.

203. And reading attribute information of the express packages to be taken in the express package information base to be taken, wherein the attribute information comprises addressee information of the express packages to be taken.

In the embodiment of the present invention, as an optional implementation method, the reading of the attribute information of the to-be-taken express package in the to-be-taken express package information base may include;

and determining a target to-be-taken express package group to which the to-be-taken express package belongs from all to-be-taken express package groups, and reading the attribute information of the to-be-taken express package from the to-be-taken express package information base corresponding to the target to-be-taken express package group.

204. And generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information needing to be delivered and a pickup address of the express package to be picked up.

205. And sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information reaches a pickup address of the express package to be picked up to pick up the express package to be picked up.

In this embodiment of the present invention, as an optional implementation manner, after step 205 is executed, the method for advertising based on an express package to be taken may further include the following steps:

and sending a pickup notification message to a user terminal and/or a client corresponding to the remaining recipients corresponding to the recipient information of all the express packages in the target to-be-picked express package group, wherein the remaining recipients are recipients except the recipients corresponding to the recipient information of the to-be-picked express packages in all the recipients corresponding to the recipient information of all the express packages in the target to-be-picked express package group.

In the embodiment of the present invention, please refer to the detailed description of steps 101 to 103 in the first embodiment for further description of steps 203 to 205, which is not repeated herein.

Therefore, the method for advertising based on the to-be-taken express package described in the embodiment of fig. 2 can make full use of the channel resource of the to-be-taken express package to advertise, not only enrich the function of the to-be-taken express package notification message, but also increase the advertising channel, and realize the popularization of the advertising content. In addition, all the express parcels to be taken are classified into a plurality of express parcel groups to be taken, and corresponding express parcel information bases to be taken are generated according to each express parcel group to be taken, so that the reading efficiency of addressee information can be improved, and the advertisement putting efficiency is improved; by mass-sending the pickup notification message to the user terminals and/or clients corresponding to the remaining recipients, the promotion of the advertisement content can be further enhanced.

EXAMPLE III

Referring to fig. 3, fig. 3 is a schematic flow chart of another method for advertising based on an express package to be taken according to an embodiment of the present invention. The method shown in fig. 3 may be applied to a pickup notification control platform or a control terminal of an express package to be picked up, which is not limited in the embodiment of the present invention. As shown in fig. 3, the method for advertising based on the to-be-taken express package may include the following steps:

301. and reading attribute information of the express package to be taken in the express package information base to be taken, wherein the attribute information comprises addressee information of the express package to be taken. For the description of step 301, refer to the detailed description of step 101 in the first embodiment, which is not repeated herein.

In the embodiment of the present invention, when the attribute information includes the barcode information of the to-be-taken express package, step 302 may be triggered to be executed, or step 305 may be directly triggered to be executed.

302. And analyzing the bar code information to obtain analysis content aiming at the bar code information.

In the embodiment of the present invention, the analysis content includes information of a single number of the to-be-picked-up express package, logistics information of the to-be-picked-up express package, detailed description information of the to-be-picked-up express package, a carrier express company of the to-be-picked-up express package, and the like, which is not limited in the embodiment of the present invention.

303. And judging the attribute type of the express parcel to be taken according to the analysis content.

In the embodiment of the present invention, the attribute categories include a skin care product category, a nutritional product category, a clothing category, a life tool category, and the like, which is not limited in the embodiment of the present invention.

In the embodiment of the present invention, after step 303 is executed, step 304 may be triggered to be executed, or step 305 may be directly triggered to be executed.

304. And storing the name corresponding to the attribute category of the to-be-taken express package to a recipient information database corresponding to the to-be-taken express package so as to update the information in the recipient information database. Shopping favorite habits of the recipients can be further counted by updating the recipient information database, so that the targeted delivery of the advertisement information is facilitated, and the effective popularization of the advertisement content is realized.

305. And generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information needing to be delivered and a pickup address of the express package to be picked up.

In the embodiment of the present invention, as an optional implementation manner, generating a pickup notification message for recipient information includes:

judging whether the information base of the express packages to be taken has an advertisement category matched with the attribute category of the express packages to be taken or not;

In the embodiment of the present invention, further optionally, when it is determined that the to-be-taken express package information base does not have an advertisement category matched with the attribute category of the to-be-taken express package, a pickup notification message for recipient information is generated according to historical express package information of a recipient, or a pickup notification message for recipient information is randomly generated.

Therefore, the delivery efficiency of the advertisement information can be improved by judging the advertisement category matched with the attribute category of the express parcel to be taken.

In the embodiment of the present invention, as another optional implementation manner, generating a pickup notification message for recipient information includes:

searching a target express pickup notification message template corresponding to the attribute type of the express package to be picked from the preset corresponding relation between the attribute type and the express pickup notification message template;

and generating a pickup notification message aiming at the recipient information according to the content format in the target pickup notification template.

Therefore, the pickup notification message aiming at the recipient information is generated through the target pickup notification message template corresponding to the attribute category of the express package to be picked up, so that the generation efficiency of the advertisement information can be improved, and the popularization of the advertisement content is further enhanced.

306. And sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information arrives at the pickup address of the express package to be picked up to pick up the express package to be picked up.

In the embodiment of the present invention, when the advertisement information includes the link information of the advertisement, after the pickup notification message is sent to the user terminal and/or the client corresponding to the recipient information, the step 307 may be triggered, or the process may be directly ended.

307. Detecting whether the link information is clicked, and when detecting that the link information is clicked, triggering to execute step 308; when it is not detected that the link information is clicked, the process may be directly ended.

In the embodiment of the invention, when the link information is clicked, the background data corresponding to the link information changes, which indicates that the link information is clicked, and records the information of the addressee corresponding to the user terminal or the client corresponding to the opened link information.

308. Judging whether the browsing time of a certain page in the link information exceeds a preset time, and triggering to execute step 309 when judging that the browsing time of a certain page in the link information exceeds the preset time; when it is determined that the browsing duration of a certain page in the link information does not exceed the preset duration, the process may be directly ended, where the preset duration may be 10s, 15s, 20s, and the like, and the embodiment of the present invention is not limited.

309. And determining the attribute type of the page content in the certain page.

310. And storing the name corresponding to the attribute category to a recipient information database corresponding to the to-be-taken express package so as to update the information in the recipient information database.

In this embodiment of the present invention, it should be noted that, steps 302 to 304 do not have a precedence relationship with any of steps 305 to 310, and steps 302 to 304 may occur before or after any of steps 305 to 310, which is not limited in this embodiment of the present invention.

Therefore, the method for advertising based on the to-be-taken express package described in the embodiment of fig. 3 can make full use of the to-be-taken express package channel resource to advertise, and realize popularization of advertisement content. In addition, shopping favorite habits of recipients can be further counted by updating the recipient information database, so that the targeted delivery of advertisement information is facilitated, and the effective popularization of advertisement content is realized; the pickup notification message aiming at the recipient information is generated through the target pickup notification message template corresponding to the attribute category of the express package to be picked, so that the generation efficiency of the advertisement information can be improved, and the popularization of the advertisement content is further enhanced.

Example four

Referring to fig. 4, fig. 4 is a schematic structural diagram of a device for advertising based on an express package to be taken according to an embodiment of the present invention. The device shown in fig. 4 may be applied to a pickup notification control platform or a control terminal for an express package to be picked up, which is not limited in the embodiment of the present invention. As shown in fig. 4, the apparatus for advertising based on a to-be-taken delivery package may include a reading module 401, a generating module 402, and a first sending module 403, where:

the reading module 401 is configured to read attribute information of an express package to be taken in the information base of the express package to be taken, where the attribute information includes recipient information of the express package to be taken.

A generating module 402, configured to generate a pickup notification message for the recipient information, where the pickup notification message includes advertisement information to be delivered and a pickup address of the to-be-picked express package.

Further optionally, the description information of the to-be-taken express package may specifically include at least one of a package type (in a box or in a bag) of the to-be-taken express package, a shape of the to-be-taken express package, a size of the to-be-taken express package, a payment identifier (yes or no) of the to-be-taken express package, and the like, which is not limited in the embodiment of the present invention.

Still further optionally, the notice of pickup of the to-be-picked up express package may specifically include at least one of a time period when the pickup man traffic is small within the pickup time of the to-be-picked up express package, path information between the recipient address of the to-be-picked up express package and the pickup location of the to-be-picked up express package, a certificate required to be carried when the to-be-picked up express package is picked up, and an auxiliary tool required to carry the to-be-picked up express package. The certificate may be an identity card, a student card, a meal card, a work card, or the like, which can prove identity, and the embodiment of the present invention is not limited. The auxiliary tool can be a bag, a bicycle, a trailer and the like which can carry the express parcel to be taken, and the embodiment of the invention is not limited.

The first sending module 403 is configured to send the pickup notification message to a user terminal and/or a client corresponding to the recipient information, so that the recipient corresponding to the recipient information reaches a pickup address of the to-be-picked up express package to pick up the to-be-picked up express package.

It can be seen that the device for advertising based on the to-be-taken express package described in fig. 4 can read the attribute information of the to-be-taken express package in the to-be-taken express package information base, where the attribute information includes the recipient information of the to-be-taken express package; generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information to be released and a pickup address of an express package to be picked up; and sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient can reach the pickup address of the express package to be picked up to pick up the express package to be picked up. Therefore, the channel resource of the express parcel to be taken can be fully utilized for advertising, the function of the notice message of the taken express is enriched, the advertising channel is added, and the popularization of the advertising content is realized.

In an optional embodiment, the apparatus for advertising based on the to-be-taken delivery package further includes a classification module 404. At this time, the structure of the device for advertising based on the to-be-picked express package may be as shown in fig. 5, where fig. 5 is a schematic structural diagram of another device for advertising based on the to-be-picked express package disclosed in the embodiment of the present invention, where:

the classifying module 404 is configured to classify all the to-be-taken express packages into a plurality of to-be-taken express package groups according to a classification standard before the reading module 401 reads the attribute information of the to-be-taken express packages in the to-be-taken express package information base.

The generating module 402 is further configured to generate, based on each to-be-taken express package group, a to-be-taken express package information base corresponding to each to-be-taken express package group.

The reading module 401 is specifically configured to:

The first sending module 403 is further configured to send a pickup notification message to a user terminal and/or a client corresponding to remaining recipients corresponding to the recipient information of all the express packages in the target to-be-picked up express package group, where the remaining recipients are recipients except the recipient corresponding to the recipient information of the to-be-picked up express package among all the recipients corresponding to the recipient information of all the express packages in the target to-be-picked up express package group.

It can be seen that, by implementing the device for advertising based on the to-be-taken express packages described in fig. 5, all to-be-taken express packages can be classified into a plurality of to-be-taken express package groups, and a corresponding to-be-taken express package information base is generated according to each to-be-taken express package group, so that the reading efficiency of recipient information can be improved, and the efficiency of advertising can be improved; by mass-sending the pickup notification message to the user terminals and/or clients corresponding to the remaining recipients, the promotion of the advertisement content can be further enhanced.

In this optional embodiment, still further optionally, the attribute information further includes barcode information of the to-be-taken express package. As shown in fig. 5, the device for advertising based on the to-be-taken express package further includes an analysis module 405 and a first determination module 406, where:

the analyzing module 405 is configured to analyze the barcode information before the generating module 402 generates the pickup notification message for the recipient information, and acquire analysis content for the barcode information.

The first determining module 406 is configured to determine the attribute type of the to-be-taken express package according to the analysis content of the analyzing module 405.

In this optional embodiment, as an optional implementation manner, the manner in which the generation module 402 generates the pickup notification message for the recipient information may specifically be:

judging whether the information base of the express packages to be taken has an advertisement category matched with the attribute category of the express packages to be taken or not; and when judging that the to-be-taken express package information base has the advertisement category matched with the attribute category of the to-be-taken express package, generating a pickup notification message aiming at the recipient information according to the advertisement category. Further optionally, when it is determined that the to-be-taken express package information base does not have the advertisement category matched with the attribute category of the to-be-taken express package, a pickup notification message for the recipient information is generated according to historical express package information of the recipient, or the pickup notification message for the recipient information is randomly generated.

In this optional embodiment, as another optional implementation manner, the manner in which the generation module 402 generates the pickup notification message for the recipient information may specifically be:

In this alternative embodiment, as shown in fig. 5, the apparatus for advertising based on a to-be-taken delivery package may further include a first storage module 407, where:

the first storage module 407 is configured to, after the first determining module 406 determines the attribute type of the to-be-taken express package, store a name corresponding to the attribute type of the to-be-taken express package to a recipient information database corresponding to the to-be-taken express package, so as to update information in the recipient information database.

It can be seen that the device for advertising based on the to-be-taken express package described in fig. 5 can also improve the efficiency of advertising information delivery by judging the advertisement category matched with the attribute category of the to-be-taken express package; the pickup notification message aiming at the recipient information can be generated through the target pickup notification message template corresponding to the attribute category of the express package to be picked, so that the generation efficiency of the advertisement information can be improved, and the popularization of the advertisement content can be further realized; and shopping favorite habits of the recipients can be further counted by updating the recipient information database, so that the targeted delivery of the advertisement information is facilitated, and the effective popularization of the advertisement content is realized.

In this optional embodiment, the advertisement information may include link information of an advertisement, and as shown in fig. 5, the apparatus for delivering an advertisement based on an express package to be taken further includes a detection module 408, a second determination module 409, a determination module 410, and a second storage module 411, where:

the detecting module 408 is configured to send a pickup notification message to a user terminal and/or a client corresponding to a recipient corresponding to recipient information in the first sending module 403, so as to detect whether the link information is clicked after the recipient reaches a pickup address of the to-be-picked up express package to pick up the to-be-picked up express package.

In the embodiment of the present invention, when the link information is clicked, the background data corresponding to the link information changes, which indicates that the detection module 408 detects that the link information is clicked, and records information of a recipient corresponding to a user terminal or a client corresponding to the opened link information.

The second determining module 409 is configured to determine whether the browsing duration of a certain page in the link information exceeds a preset duration when the detecting module 408 detects that the link information is clicked.

The determining module 410 is configured to determine an attribute category of the page content in a certain page when the second determining module 409 determines that the browsing duration of the certain page in the link information exceeds a preset duration.

The second storage module 411 is configured to store the name corresponding to the attribute category to a recipient information database corresponding to the to-be-taken express package, so as to update information in the recipient information database.

It can be seen that, the device for implementing the advertisement delivery based on the to-be-taken express package in fig. 5 can further count the shopping favorite habits of the recipients by detecting and opening the link information and updating the recipient information database, so that the advertisement information can be delivered in a targeted manner, and the effective popularization of the advertisement content can be realized.

In this alternative embodiment, as shown in fig. 5, the apparatus for advertising based on a to-be-taken delivery package further includes a verification module 412 and a second sending module 413, where:

the verifying module 412 is configured to verify whether all pieces of recipient information corresponding to all to-be-taken express packages in the to-be-taken express package information base include target recipient information having a binding relationship with the recipient information after the generating module 402 generates the pickup notification message for the recipient information.

The second sending module 413 is configured to send a pickup notification message to a user terminal and/or a client corresponding to the target recipient information when the verification module 412 verifies that all recipient information in the to-be-picked up express package information base includes the target recipient information, so that the recipient corresponding to the target recipient information reaches the pickup address of the to-be-picked up express package to pick up the to-be-picked up express package. The advertisement information to be delivered in the pickup notification message may include, in addition to the above-mentioned advertisement information, advertisement information for recipient information having a binding relationship with the recipient information, where the advertisement information includes advertisement information corresponding to a historical express package type of a recipient corresponding to the target recipient information, advertisement information corresponding to a gender of a recipient corresponding to the target recipient information, advertisement information corresponding to an occupation of a recipient corresponding to the target recipient information, and the like.

Therefore, the device for advertising based on the to-be-taken express package in the embodiment of fig. 5 can also send the pickup notification message to the receiver corresponding to the target receiver information, so that the method for advertising information is enriched, and the efficiency of advertising information delivery is improved.

EXAMPLE five

Referring to fig. 6, fig. 6 is a schematic structural diagram of another device for advertising based on an express package to be taken according to an embodiment of the present invention. As shown in fig. 6, the apparatus for advertising based on the to-be-taken delivery package may include:

a memory 601 in which executable program code is stored;

a processor 602 coupled to a memory 601;

the processor 602 calls the executable program code stored in the memory 601 to execute the steps of the method for advertising based on the to-be-taken express package described in any one of the first to third embodiments.

EXAMPLE six

The embodiment of the invention discloses a computer-readable storage medium which stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute the steps of the method for advertising based on an express package to be taken, which is described in any one of the first embodiment to the third embodiment.

EXAMPLE seven

The embodiment of the invention discloses a computer program product, which comprises a non-transitory computer readable storage medium storing a computer program, wherein the computer program is operable to make a computer execute the steps of the method for advertising based on an express package to be taken, which is described in any one of the first to the third embodiments.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above detailed description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, where the storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other disk memories, CD-ROMs, or other magnetic disks, A tape memory, or any other medium readable by a computer that can be used to carry or store data.

Finally, it should be noted that: the method and the device for advertising based on the to-be-taken express package disclosed by the embodiment of the invention are only the preferred embodiment of the invention, and are only used for explaining the technical scheme of the invention, but not limiting the technical scheme; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A method for advertising based on express parcels to be taken is characterized by comprising the following steps:

reading attribute information of an express package to be taken in an express package information base to be taken, wherein the attribute information comprises addressee information of the express package to be taken and bar code information of the express package to be taken, and the addressee information comprises one or more combinations of addresses of addressees, occupation of the addressees, sex of the addressees, age of the addressees, historical express package information of the addressees and types of articles in the express package to be taken;

generating a pickup notification message aiming at the recipient information, wherein the pickup notification message comprises advertisement information to be delivered and a pickup address of the express package to be picked, and the advertisement information to be delivered comprises advertisement information customized according to the recipient information;

sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information reaches the pickup address of the express package to be picked up to pick up the express package to be picked up;

and, before generating a pickup notification message for the recipient information, the method further comprises:

2. The method of claim 1, wherein before reading the attribute information of the parcel to be picked up in the parcel to be picked up information base, the method further comprises:

the classification standard comprises at least one of a category to which each express parcel to be taken belongs in all the express parcels to be taken, an area where a recipient address of each express parcel to be taken is located in all the express parcels to be taken, and a carrier of each express parcel to be taken in all the express parcels to be taken;

3. The method of claim 2, further comprising:

4. The method of any of claims 1-3, wherein after determining the attribute category of the parcel to be picked up, the method further comprises:

5. The method of claim 1, wherein the advertisement information includes link information of an advertisement;

detecting whether the link information is clicked;

6. The method of claim 1, wherein after generating the pickup notification message for the recipient information, the method further comprises:

7. The utility model provides a device based on wait to get express delivery parcel and carry out advertisement putting which characterized in that, the device includes:

the reading module is used for reading attribute information of the express package to be taken in an express package information base to be taken, wherein the attribute information comprises addressee information of the express package to be taken and bar code information of the express package to be taken, and the addressee information comprises one or more combinations of addresses of addressees, occupation of the addressees, gender of the addressees, age of the addressees, historical express package information of the addressees and types of articles in the express package to be taken;

the generating module is used for generating a pickup notification message aiming at the recipient information, the pickup notification message comprises advertisement information needing to be released and a pickup address of the express package to be picked, and the advertisement information needing to be released comprises advertisement information customized according to the recipient information;

the first sending module is used for sending the pickup notification message to a user terminal and/or a client corresponding to the recipient information so that the recipient corresponding to the recipient information reaches a pickup address of the express package to be picked up to pick up the express package to be picked up;

and, the device also includes an analysis module and a first judgment module, wherein:

8. The utility model provides a device based on wait to get express delivery parcel and carry out advertisement putting which characterized in that, the device includes:

a memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute the method for advertising based on the to-be-taken express package according to any one of claims 1 to 6.

9. A computer storage medium having stored thereon computer instructions which, when invoked, perform the method of advertising based on a package ready for pickup of a courier according to any one of claims 1-6.