CN109359911B

CN109359911B - Information management method and device based on parcel mediatization

Info

Publication number: CN109359911B
Application number: CN201811171889.4A
Authority: CN
Inventors: 王志玲
Original assignee: Guangdong Jubaowu Media Co ltd
Current assignee: Guangdong Jubaowu Media Co ltd
Priority date: 2018-10-09
Filing date: 2018-10-09
Publication date: 2021-05-11
Anticipated expiration: 2038-10-09
Also published as: CN109359911A

Abstract

The invention discloses a method and a device for information management based on parcel mediatization, wherein the method comprises the following steps: receiving and sending information of a certain express package scanned by an express scanning terminal, wherein the receiving and sending information comprises receiving and sending person information of the certain express package and package information of the certain express package; judging whether a receiving and sending parcel record matched with the information of the receiving and sending person exists in a receiving and sending information database; and when judging that the receiving and sending parcel record matched with the receiving and sending person information exists in the receiving and sending parcel information database, adding the parcel information of a certain express parcel to the receiving and sending parcel record matched with the receiving and sending person information so as to update the receiving and sending parcel record matched with the receiving and sending person information. Therefore, the information of the sender and the receiver can be stored and managed, and the express parcel can be put on the express parcel accurately while the flow resource of the express parcel is utilized to realize media realization of the express parcel, so that the advertisement putting effect is improved.

Description

Information management method and device based on parcel mediatization

Technical Field

The invention relates to the technical field of information processing, in particular to an information management method and device based on parcel mediatization.

Background

With the rapid development of the internet, online shopping becomes an indispensable activity in most people's daily lives, and people can purchase required articles from home and abroad by using various large shopping platforms, namely: people select needed articles from a shopping platform and initiate a purchase request, the shopping platform responds to the purchase request of people, generates a corresponding purchase order and pushes the purchase order to a corresponding merchant, and the corresponding merchant packs the articles into an express package and delivers the express package to the hands of people by a courier.

In practical applications, different express packages are distributed to different express stations along with different distribution modes (such as shipping, land transportation, air transportation and the like), and then reach different express stations along with couriers. For the express stations, a large number of express packages flow in and flow out every day, and the circulation of the express packages forms a certain flow resource. In practical application, how to effectively utilize flow resources of express packages to realize accurate advertisement delivery becomes a problem to be solved urgently.

Disclosure of Invention

The technical problem to be solved by the invention is to provide an information management method and device based on parcel mediatization, which can store and manage the information of a sender and a receiver, and further can effectively utilize flow resources of express parcels to realize accurate delivery of advertisements.

In order to solve the above technical problem, a first aspect of the embodiments of the present invention discloses a method and an apparatus for information management based on package media, where the method includes:

receiving and sending information of a certain express package scanned by an express scanning terminal, wherein the receiving and sending information comprises receiving and sending person information of the certain express package and package information of the certain express package, and the receiving and sending person information comprises receiving person information and/or sending person information of the certain express package;

judging whether a receiving and sending parcel record matched with the receiving and sending person information exists in a receiving and sending information database;

when judging that the receiving and sending parcel record matched with the receiving and sending person information exists in the receiving and sending parcel information database, adding the parcel information of a certain express parcel to the receiving and sending parcel record matched with the receiving and sending person information so as to update the receiving and sending parcel record matched with the receiving and sending person information

As an optional implementation manner, in the first aspect of this embodiment of the present invention, the method further includes:

judging whether the express package needs to bear the advertisement content, and analyzing the preference degree of the sender and receiver corresponding to the sender and receiver information of the express package on different types of articles based on all package information in the sender and receiver package record matched with the sender and receiver information when the express package needs to bear the advertisement content;

determining a target preference degree of which the preference degree is greater than a preset preference degree threshold value from the analyzed preference degrees of the senders and the receivers for the items of different categories, and determining a target category of the items corresponding to the target preference degree;

and searching the advertisement content matched with the target category from a prestored advertisement database, and generating bearing information comprising the advertisement content, wherein the bearing information is used for bearing on the certain express package.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after the searching for the advertisement content matching the target category from the pre-stored advertisement database, and before the generating the bearer information including the advertisement content, the method further includes:

judging whether an express delivery site corresponding to the express delivery scanning terminal is a last express delivery site, wherein the last express delivery site is an express delivery site directly butted with a receiver of the express delivery package;

and when the express site corresponding to the express scanning terminal is judged to be the last express site, triggering and executing the operation of generating the bearing information comprising the advertisement content.

and when judging that the express site corresponding to the express scanning terminal is not the last express site, judging whether an advertisement cooperative relationship is established with the express site corresponding to the express scanning terminal in advance, and storing the site identification of the express site corresponding to the express scanning terminal and the advertisement content when judging that the advertisement cooperative relationship is established with the express site corresponding to the express scanning terminal in advance.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after receiving the receipt information of a certain express package scanned by the express scanning terminal, and before determining whether a receipt package record matching the sender information exists in the receipt information database, the method further includes:

receiving identity information sent by the express scanning terminal, wherein the identity information comprises a user name and a user password for logging in the express scanning terminal and/or a terminal identifier of the express scanning terminal;

and verifying whether the express scanning terminal is a legal express scanning terminal or not according to the identity information, and executing the operation of judging whether a receiving and sending parcel record matched with the receiving and sending person information exists in a receiving and sending information database or not when the express scanning terminal is verified to be the legal express scanning terminal.

and when judging that the receiving and sending parcel record matched with the receiving and sending person information does not exist in the receiving and sending parcel information database, creating the receiving and sending parcel record matched with the receiving and sending person information in the receiving and sending parcel information database, and adding the parcel information of a certain express parcel to the receiving and sending parcel record matched with the receiving and sending person information.

and judging whether a target receiving and sending package record which is not updated after exceeding a preset time length threshold exists in the receiving and sending information database, and deleting the target receiving and sending package record from the receiving and sending information database when the target receiving and sending package record exists.

The second aspect of the embodiment of the present invention discloses an information management device based on parcel mediatization, which comprises:

the receiving module is used for receiving the receiving and sending information of a certain express package scanned by the express scanning terminal, wherein the receiving and sending information comprises the receiving and sending person information of the certain express package and the package information of the certain express package, and the receiving and sending person information comprises the receiving person information and/or the sending person information of the certain express package;

the judging module is used for judging whether a receiving and sending parcel record matched with the receiving and sending person information exists in a receiving and sending information database;

and the adding module is used for adding the package information of a certain express package to the receiving and sending package record matched with the information of the receiving and sending person when the judging module judges that the receiving and sending package record matched with the information of the receiving and sending person exists in the receiving and sending information database so as to update the receiving and sending package record matched with the information of the receiving and sending person.

As an optional implementation manner, in a second aspect of the embodiment of the present invention, the determining module is further configured to determine whether the certain express package needs to carry advertisement content;

the device further comprises:

the analysis module is used for analyzing the preference degree of the receiving and sending persons corresponding to the receiving and sending person information of the certain express package to different types of articles based on all package information in the receiving and sending package record matched with the receiving and sending person information when the judgment module judges that the certain express package needs to bear the advertising content;

the determining module is used for determining a target preference degree of which the preference degree is greater than a preset preference degree threshold value from the analyzed preference degrees of the senders and the receivers on the articles of different categories, and determining a target category of the article corresponding to the target preference degree;

the searching module is used for searching the advertisement content matched with the target category from a prestored advertisement database;

and the generation module is used for generating bearing information comprising the advertisement content, wherein the bearing information is used for bearing on the certain express package.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the determining module is further configured to determine whether an express site corresponding to the express scanning terminal is a last express site after the searching module searches for the advertisement content matched with the target category from a pre-stored advertisement database and before the generating module generates the bearer information including the advertisement content, where the last express site is an express site directly docked with a recipient of the certain express package;

the generating module is specifically configured to generate the bearer information including the advertisement content when the determining module determines that the express site corresponding to the express scanning terminal is the last express site.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the determining module is further configured to determine whether to establish an advertisement cooperation relationship with an express site corresponding to the express scanning terminal in advance when it is determined that the express site corresponding to the express scanning terminal is not the last express site;

the device further comprises:

and the storage module is used for storing the site identification of the express site corresponding to the express scanning terminal and the advertisement content when the judgment module judges that the advertisement cooperation relationship is established with the express site corresponding to the express scanning terminal in advance.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the receiving module is further configured to receive identity information sent by the express scanning terminal after receiving the receipt and delivery information of a certain express package scanned by the express scanning terminal and before the determining module determines whether a receipt and delivery package record matching the sender and delivery information exists in the receipt and delivery information database, where the identity information includes a user name and a user password logged in the express scanning terminal and/or a terminal identifier of the express scanning terminal;

the device further comprises:

the verification module is used for verifying whether the express scanning terminal is a legal express scanning terminal or not according to the identity information;

the judging module judges whether the receiving and sending information database has a receiving and sending parcel record matched with the receiving and sending person information in a specific mode that:

and when the verification module verifies that the express scanning terminal is the legal express scanning terminal, judging whether a receiving and sending parcel record matched with the receiving and sending person information exists in a receiving and sending information database.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the apparatus further includes:

the creating module is used for creating a receiving and sending parcel record matched with the information of the receiving and sending person in the receiving and sending person information database when the judging module judges that the receiving and sending person information database does not have the receiving and sending parcel record matched with the information of the receiving and sending person;

the adding module is further configured to add the package information of the certain express package to the receiving and sending package record which is created by the creating module and matched with the receiving and sending person information.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the determining module is further configured to determine whether a target receiving and sending parcel record which is not updated after exceeding a preset time threshold exists in the receiving and sending parcel information database;

the device further comprises:

and the deleting module is used for deleting the target receiving and sending package record when the judging module judges that the target receiving and sending package record which is not updated after exceeding a preset time length threshold exists in the receiving and sending information database.

The third aspect of the embodiment of the present invention discloses another information management device based on parcel mediatization, which includes:

a memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute the information management method based on the parcel media management disclosed by the first aspect of the embodiment of the invention.

A fourth aspect of the present invention discloses a computer-readable storage medium storing a computer program, where the computer program enables a computer to execute the information management method based on package mediatization disclosed in the first aspect of the present invention.

A fifth aspect of an embodiment of the present invention discloses a computer program product, which, when running on a computer, causes the computer to execute the information management method based on package media disclosed in the first aspect.

Compared with the prior art, the embodiment of the invention has the following beneficial effects:

in the embodiment of the invention, receiving and sending information of a certain express package scanned by an express scanning terminal, wherein the receiving and sending information comprises information of a sender of the certain express package and package information of the certain express package; judging whether a receiving and sending parcel record matched with the information of the receiving and sending person exists in a receiving and sending information database; and when judging that the receiving and sending parcel record matched with the receiving and sending person information exists in the receiving and sending parcel information database, adding the parcel information of a certain express parcel to the receiving and sending parcel record matched with the receiving and sending person information so as to update the receiving and sending parcel record matched with the receiving and sending person information. Therefore, the information of the sender and the receiver can be stored and managed, and the express parcel can be put on the express parcel accurately while the flow resource of the express parcel is utilized to realize the media realization of the express parcel, so that the advertisement putting effect is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without creative efforts.

Fig. 1 is a schematic flowchart of an information management method based on package media personalization according to an embodiment of the present invention;

FIG. 2 is a flow chart illustrating another method for package media based information management according to an embodiment of the present invention;

fig. 3 is a schematic structural diagram of an information management apparatus based on package media personalization according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of another parcel media based information management apparatus according to an embodiment of the present invention;

fig. 5 is a schematic structural diagram of another information management apparatus based on package media personalization according to an embodiment of the present invention.

Detailed Description

For better understanding and implementation, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or modules is not necessarily limited to those steps or modules explicitly listed, but may include other steps or modules not expressly listed or inherent to such process, method, article, or apparatus.

The embodiment of the invention discloses an information management method and device based on parcel mediatization, which can store and manage the information of a receiver, realize express parcel mediatization by using flow resources of express parcels, and simultaneously can carry out precise advertisement delivery on the express parcels so as to improve the delivery effect of advertisements. The following are detailed below.

Example one

Referring to fig. 1, fig. 1 is a schematic flow chart illustrating an information management method based on parcel media according to an embodiment of the present invention. The information management method based on package media described in fig. 1 may be applied to a management terminal or a management platform, and the embodiment of the present invention is not limited thereto. As shown in fig. 1, the information management method based on parcel mediatization may include the following operations:

101. receiving and sending information of a certain express package scanned by the express scanning terminal, wherein the receiving and sending information comprises receiving and sending person information of the certain express package and package information of the certain express package.

In the embodiment of the invention, each express site is provided with one or more express scanning terminals, each express site has a unique corresponding user name and user password, and site service personnel of the express site can log in the express scanning terminals through the unique corresponding user name and user password so as to scan the receiving and sending information of the express packages circulating to the express site. The express package is a package which is distributed to the express site, wherein the express package is a package which is distributed to the express site.

In this embodiment of the present invention, the information of the sender of a certain express package may include information of a recipient of the certain express package and/or information of a sender of the certain express package, the information of the recipient of the certain express package may include at least one of a name, a registration name, a nickname, a telephone number, and a recipient address of the recipient, and the information of the sender of the certain express package may include at least one of a name, a registration place, a nickname, a telephone number, and a sender address of the sender, which is not limited in the embodiment of the present invention. The package information of the certain express package may include a type of an article in the certain express package, and optionally, may also include a packaging type (such as a box or a bag) of the certain express package or size information of the certain express package, which is not limited in the embodiment of the present invention.

102. Judging whether a receiving and sending parcel record matched with the receiving and sending person information exists in the receiving and sending information database, and triggering to execute the step 103 when the judgment result of the step 102 is yes; when the determination result in step 102 is negative, the present process may be ended.

In the embodiment of the invention, a receiving and sending information database is pre-established in the management terminal or the management platform and is used for storing receiving and sending package records corresponding to different receiving and sending persons. Specifically, each parcel receiving and sending record may be indexed by "recipient name", "recipient nickname", "recipient phone number", "recipient identification number", or "recipient registration identification code", and may further include an express delivery identifier for carrying the express delivery parcel, size information of the express delivery parcel, barcode of the express delivery parcel, time of the express delivery parcel arriving at the express delivery site, delivery completion or pickup completion time of the express delivery parcel, package type of the express delivery parcel, pickup type of the express delivery parcel, size information of the express delivery parcel, actual pickup of the express delivery parcel, pickup notification message of the express delivery parcel, issue time of pickup notification message of the express delivery parcel, return identifier of the express delivery parcel, damage identifier of the express delivery parcel, complaint of the express delivery parcel, notice of the express delivery parcel, and information of the sender of the express delivery parcel (such as name, item complaint of the express parcel, notice of, Phone, address, etc.), embodiments of the invention are not limited. It should be noted that, for the information that is not collected, the management terminal or the management platform may directly set the corresponding information content in the receipt and dispatch package record to "NULL".

In the embodiment of the present invention, it should be noted that, when the determination result in step 103 is negative, the following operations may also be performed:

and creating a temporary receiving and sending parcel record corresponding to the information of the receiver and the sender of the certain express parcel in a temporary receiving and sending information database, and adding the parcel information of the certain express parcel to the temporary receiving and sending parcel record. Therefore, when other express parcels matched with the sender and receiver information of a certain express parcel are scanned for a plurality of times in the subsequent process, the parcel information of the other express parcels is added into the temporary sender and receiver parcel record, and when the number of the related express parcels in the temporary sender and receiver parcel record reaches a preset number threshold value, the temporary sender and receiver parcel record is added into the sender and receiver information database, and the temporary sender and receiver parcel record is deleted from the temporary sender and receiver information database. Can be confirming the receipts that express delivery parcel corresponds like this and send the artificial common receipts person of sending when sending the person, just add the receipts that it corresponds and send a parcel record to receiving and send an information database in, and then reduce and receive the quantity of sending a parcel record of useless receipts in sending an information database, guarantee to receive and send the validity of sending a parcel record in the information database.

103. And adding the package information of the certain express package into the receiving and sending package record matched with the information of the receiving and sending person so as to update the receiving and sending package record matched with the information of the receiving and sending person.

In the embodiment of the invention, the receiving and sending parcel record matched with the information of the receiving and sending person is updated in time, so that personalized and accurate advertisement putting can be realized according to the receiving and sending parcel matched with the information of the receiving and sending person.

It can be seen that, by implementing the information management method based on parcel materialization described in fig. 1, the information of the recipient can be stored and managed, and when the flow resource of the express package is used to realize media realization of the express package, accurate advertisement delivery on the express package can be realized, so as to improve the advertisement delivery effect.

Example two

Referring to fig. 2, fig. 2 is a schematic flow chart illustrating another parcel media based information management method according to an embodiment of the present invention. The information management method based on package media described in fig. 2 may be applied to a management terminal or a management platform, and the embodiment of the present invention is not limited thereto. As shown in fig. 2, the information management method based on parcel mediatization may include:

201. receiving and sending information of a certain express package scanned by the express scanning terminal, wherein the receiving and sending information comprises receiving and sending person information of the certain express package and package information of the certain express package.

202. And receiving identity information sent by the express scanning terminal, wherein the identity information comprises a user name and a user password for logging in the express scanning terminal and/or a terminal identification of the express scanning terminal.

203. Verifying whether the express scanning terminal is a legal express scanning terminal or not according to the identity information, and triggering to execute the step 204 when the verification result in the step 203 is yes; when the verification result in step 203 is negative, the present flow may be ended.

204. Judging whether a receiving and sending parcel record matched with the receiving and sending person information exists in the receiving and sending information database, and triggering to execute the step 205 when the judgment result of the step 204 is yes; and when the judgment result of the step 204 is negative, triggering to execute a step 206.

205. And adding the package information of the certain express package into the receiving and sending package record matched with the information of the receiving and sending person so as to update the receiving and sending package record matched with the information of the receiving and sending person.

206. And creating a receiving and sending parcel record matched with the receiving and sending person information in a receiving and sending information database.

207. And adding the package information of the certain express package into the created receiving and sending package record matched with the information of the receiving and sending person.

In an alternative embodiment, after completing step 205 or step 207, the method for package media based information management may further comprise the following operations:

and searching advertisement content matched with the target category from a prestored advertisement database, and generating bearing information comprising the advertisement content, wherein the bearing information is used for bearing on a certain express package.

In the embodiment of the present invention, the advertisement database is used for storing different types of advertisement contents, where the types of the different advertisement contents may be determined by labels added to the different advertisement contents in advance, or may be determined by keywords in the description information of the different advertisement contents, which is not limited in the embodiment of the present invention.

Optionally, determining whether the certain express package needs to carry advertisement content may include:

the method comprises the steps of obtaining bar code information of a certain express package scanned by an express scanning terminal of an express site, and judging whether the bar code information is the bar code information scanned at the express site for the first time;

when the bar code information scanned for the first time is judged, determining that the certain express package needs to bear the advertisement content;

when the bar code information which is not scanned for the first time is judged, whether the bar code information has a corresponding carried advertisement content mark or not is judged, and when the carried advertisement content mark exists, it is determined that the certain express package does not need to carry the advertisement content; and when the identifier of the advertisement content does not exist, determining that the certain express package needs to bear the advertisement content. Whether the express package needs to bear the advertisement content or not can be judged by scanning the bar code of the express package and combining the mode of bearing the advertisement content identification, manual judgment is not needed, and judgment efficiency and accuracy are improved.

In this embodiment of the present invention, the carrying information may further include detailed description information and/or website information of an express delivery site where the certain express package is located, and further may further include delivery information of the certain express package, such as the sender information of the certain express package, and further may further include time when the certain express package arrives at the express delivery site, and the like.

In this embodiment of the present invention, the preset bearing manner may be a unified bearing manner, such as a manner of printing advertisement paper or a code image (e.g., a two-dimensional code image) to be pasted on the certain express package or a manner of directly printing the code image on the certain express package, or may be a customized bearing manner for the certain express package, and the customized bearing manner may be determined according to a package type of the certain express package and/or a size parameter of the certain express package. The package type may include a bag type or a box type, and the size parameter of the certain express package may include a length, a width, a height, a volume, a surface area, and the like of the certain express package, which is not limited in the embodiment of the present invention. Therefore, the bearing mode can be adjusted according to the adaptability of a certain express package, the bearing matching rate of the certain express package and the generated bearing information is favorably improved, and the situation that the generated bearing information cannot be borne on the certain express package is reduced.

Optionally, analyzing preference degrees of the consignee corresponding to the consignee information of the certain express package for different types of articles based on all package information included in the consignee package record matched with the consignee information may include:

judging the ratio of different types of articles in the receiving and sending parcel record matched with the receiving and sending person information based on all parcel information in the receiving and sending parcel record matched with the receiving and sending person information;

and determining the preference degrees of the receiving and sending persons corresponding to the receiving and sending person information of the certain express package to different types of articles according to the ratio of different types of articles in the receiving and sending person information matched with the receiving and sending person information, wherein the higher the ratio of different types of articles is, the higher the preference degree of the corresponding receiving and sending persons to the types of articles is.

Further optionally, before analyzing the preference degree of the sender-receiver corresponding to the sender-receiver information of the certain express package for different categories of items based on all package information included in the sender-receiver package record matched with the sender-receiver information, the method may further include:

and judging whether the quantity of all express packages included in the receiving and sending package record matched with the receiving and sending person information of the certain express package and included in the receiving and sending information database exceeds a preset package quantity threshold value, and if so, executing the operation of analyzing the preference degree of the receiving and sending person corresponding to the receiving and sending person information of the certain express package on different types of articles based on all package information included in the receiving and sending package record matched with the receiving and sending person information. Therefore, the accuracy of the analyzed preference degree of the receiving and sending persons corresponding to the receiving and sending person information of the certain express package to different types of articles can be improved, and the advertisement putting accuracy is further improved.

Further optionally, searching for the advertisement content matching the target category from a pre-stored advertisement database includes:

judging whether the target quantity of all the advertisement contents matched with the target category searched from a prestored advertisement database is greater than 1, and determining all the advertisement contents matched with the target category as the advertisement contents for generating the bearing information when the target quantity is judged to be not greater than 1 and equal to 1; and when the target number is judged to be more than 1, screening out the advertisement content which is matched with the information of the sender and the receiver of the certain express package or has the highest matching degree from all the advertisement contents matched with the target category according to the information of the sender and the receiver of the certain express package (such as age, gender, occupation and/or recipient address) and taking the advertisement content as the advertisement content for generating the carrying information.

Therefore, the optional embodiment can analyze the preference degree of the receiving and sending persons for different types of articles according to the stored receiving and sending parcel records matched with the information of the receiving and sending persons, and pushes the advertisements matched with the types of the articles preferred by the receiving and sending persons in a personalized manner to the receiving and sending persons, so that the accurate delivery of the advertisements is realized.

In this optional embodiment, further optionally, after the aforementioned searching for the advertisement content matching the target category from the pre-stored advertisement database is completed, and before the aforementioned generating of the bearer information including the advertisement content is performed, the method for information management based on package media may further include:

judging whether an express delivery site corresponding to the express delivery scanning terminal is a last express delivery site, wherein the last express delivery site is an express delivery site directly butted with a receiver of an express delivery package;

and when the express site corresponding to the express scanning terminal is judged to be the last express site, triggering and executing the generation of the bearing information including the advertisement content.

Therefore, the optional embodiment can also generate the bearer information directly at the last site, and the generation times of the bearer information are reduced.

In this optional embodiment, still further optionally, the method for information management based on package media may further include:

and when judging that the express site corresponding to the express scanning terminal is not the last express site, judging whether an advertisement cooperative relationship is established with the express site corresponding to the express scanning terminal in advance, and storing the site identification and the advertisement content of the express site corresponding to the express scanning terminal when judging that the advertisement cooperative relationship is established with the express site corresponding to the express scanning terminal in advance. Therefore, when the current express delivery site is not the last express delivery site, the site identification and the advertisement content of the express delivery site with the advertisement cooperation relationship established in advance can be directly stored, so that the bearing information can be generated based on all the express delivery sites with the advertisement cooperation relationship established and the advertisement content corresponding to the last express delivery site, the utilization rate of flow resources of express packages is improved, and extra income can be brought to a management terminal or a management platform.

In another optional embodiment, the method for package media based information management may further include:

and judging whether a target receiving and sending package record which is not updated after the time length threshold value is exceeded exists in the receiving and sending information database, and deleting the target receiving and sending package record from the receiving and sending information database when the target receiving and sending package record exists. Therefore, useless receiving and sending package records can be deleted in time, the query speed can be improved, and the storage space can be saved.

In yet another optional embodiment, after performing the above-mentioned searching for the advertisement content matching the target category from the pre-stored advertisement database and generating the bearer information including the advertisement content, the package media-based information management method may further include:

and generating a pickup notification message aiming at the information of the sender and the receiver, and pushing the pickup notification message to a user terminal and/or an application client corresponding to the information of the sender and the receiver so that the receiver corresponding to the information of the sender and the receiver arrives at a pickup site of the certain express package to retrieve the certain express package or notify the sender corresponding to the information of the sender of the progress of the certain express package.

Wherein, the pickup notification message at least includes the advertisement content in the carrying information and the pickup location of the express package.

Optionally, the pickup notification message may further include bar code information of the certain express package, pickup code information of the certain express package, sender information of the certain express package, a pickup leader identifier of the certain express package, arrival time of the certain express package, pickup notice of the certain express package, description information of the certain express package, an identifier of a shelf or a locker where the certain express package is located, and an express identifier of an express party carrying the certain express package, where the sender information of the certain express package may include the sender identifier of the certain express package and/or a sender address of the certain express package.

Further optionally, the description information of the certain express package may specifically include at least one of a package type (in a box or in a bag) of the certain express package, a shape of the certain express package, a size of the certain express package, a payment due identifier (yes or no) of the certain express package, and the like, and the embodiment of the present invention is not limited thereto.

Still further optionally, the pickup notice of the certain express package may specifically include at least one of a time period when pickup people flow is small within pickup time of the certain express package, path information between an addressee of the certain express package and a pickup location of the certain express package, a certificate required to be carried when the certain express package is picked up, an auxiliary tool required to carry the certain express package, and the like, and the embodiment of the present invention is not limited.

It is thus clear that after the corresponding bearing information is generated, the pick-up notification message including the advertisement content can be sent to the receiver, so that the function of the pick-up notification message is enriched, the electronic delivery channel of the advertisement is increased, the possibility that the receiver checks the advertisement information can be improved, and the receiver can pick up the advertisement more efficiently.

In yet another alternative embodiment, the method for package media based information management may further comprise the following operations:

determining all receiving and sending parcel records corresponding to all receiving and sending persons with receiving and sending addresses located in a certain area range from a receiving and sending parcel information database;

determining preference degrees corresponding to a certain area range and aiming at different things or articles based on all receiving and sending parcel records corresponding to all receiving and sending persons with receiving and sending addresses located in the certain area range;

determining the uniform advertisement content of the addressees and the addressees in a certain area range according to the determined preference degrees corresponding to the certain area range and aiming at different things or articles; alternatively, the first and second electrodes may be,

and determining advertisement content required to be carried by the express package which is sent for the first time in the certain area range according to the determined preference degrees corresponding to the certain area range and aiming at different things or articles.

Optionally, the preference degrees for different things or items corresponding to the certain area range may specifically include the preference degrees for different things or items of the consignees and the senders of different age groups and/or different sexes and/or different professions in the certain area range.

Further optionally, after the above-mentioned operations of determining the preference degrees for different things or articles corresponding to a certain area range based on all the consignee package records corresponding to all consignees whose consignee addresses are located in the certain area range are executed, the package media-based information management method may further include the following operations:

and generating matched advertising position recruiting information based on the preference degrees corresponding to a certain area range and aiming at different things or articles. Therefore, corresponding advertisement putting persons can be attracted to put advertisements according to preference degrees of different objects or articles in different area ranges, not only is an advertisement putting channel increased for the advertisement putting persons, but also the advertisement putting yield can be improved.

Therefore, the optional embodiment can also analyze the preference degree of the receivers and the senders in different area ranges for the whole things or articles based on a big data analysis mode, and further realize the accurate placement of the advertisement content.

and counting the advertisement putting times of different advertisement contents in different area ranges within a period of time, and generating an advertisement putting report based on the advertisement putting times of the different advertisement contents in the different area ranges within the period of time for the advertisement putting person to view.

It can be seen that, by implementing the information management method based on parcel materialization described in fig. 2, the information of the addressee can be stored and managed, and when the media realization of the express package is realized by using the flow resource of the express package, the accurate advertisement delivery on the express package can be realized, so that the advertisement delivery effect is improved; in addition, the identity of the express scanning terminal reporting the receiving and sending information can be verified, so that the accuracy and reliability of the receiving and sending information are guaranteed.

EXAMPLE III

Referring to fig. 3, fig. 3 is a schematic structural diagram of an information management device based on parcel media according to an embodiment of the present invention. The information management apparatus based on package media described in fig. 3 may be applied to a management terminal or a management platform, and the embodiment of the present invention is not limited thereto. As shown in fig. 3, the package media-based information management apparatus may include:

the receiving module 301 is configured to receive the receiving and sending information of a certain express package scanned by the express scanning terminal, where the receiving and sending information includes the recipient information of the certain express package and the package information of the certain express package, and the receiving and sending information includes the recipient information and/or the sender information of the certain express package.

The judging module 302 is configured to judge whether a receiving and sending parcel record matching the information of the receiving and sending person exists in the receiving and sending parcel information database.

An adding module 303, configured to add package information of a certain express package to the consignment package record matching the consignor information when the judging module 302 judges that the consignment package record matching the consignor information exists in the consignment information database, so as to update the consignment package record matching the consignor information.

It can be seen that, the information management device based on parcel materialization described in fig. 3 can store and manage the information of the addressee, and can realize accurate advertisement delivery on the express package while realizing media realization of the express package by using the flow resource of the express package, so as to improve the advertisement delivery effect.

In an optional embodiment, based on the device structure described in fig. 3, the wrapped-media-based information management device may further include an analyzing module 304, a determining module 305, a searching module 306, and a generating module 307, at this time, the structure of the wrapped-media-based information management device may be as shown in fig. 4, and fig. 4 is a schematic structural diagram of another wrapped-media-based information management device disclosed in the embodiment of the present invention. Wherein:

the determining module 302 may also be configured to determine whether a certain express package needs to carry advertisement content.

The specific way for the determining module 302 to determine whether a certain express package needs to carry advertisement content may be:

An analyzing module 304, configured to analyze, when the determining module 302 determines that a certain express package needs to bear the advertisement content, the preference degrees of the senders and receivers corresponding to the sender and receiver information of the certain express package for different types of items based on all package information included in the sender and receiver package record matched with the sender and receiver information.

The determining module 305 is configured to determine, from the analyzed preference degrees of the senders and receivers for different categories of items, a target preference degree of which the preference degree is greater than a preset preference degree threshold, and determine a target category of the item corresponding to the target preference degree.

And the searching module 306 is used for searching the advertisement content matched with the target category from a prestored advertisement database.

A generating module 307, configured to generate bearer information including the advertisement content found by the searching module 306, where the bearer information is used for being carried on a certain express package.

Optionally, the determining module 302 may be further configured to determine whether the number of all the express packages included in the receiving and sending package record matched with the sender and receiver information of the certain express package and included in the receiving and sending information database exceeds a preset package number threshold after determining that the certain express package needs to bear the advertisement content. The analysis module 304 is specifically configured to, when the determination module 302 determines that a certain express package needs to bear advertisement content and determines that the number of all express packages included in the consignment package record, which is matched with the consignor information of the certain express package and included in the consignment information database, exceeds a preset package number threshold, analyze the preference degree of the consignor corresponding to the consignor information of the certain express package for different types of items based on all package information included in the consignor package record matched with the consignor information. Therefore, the accuracy of the analyzed preference degree of the receiving and sending persons corresponding to the receiving and sending person information of the certain express package to different types of articles can be improved, and the advertisement putting accuracy is further improved.

Further optionally, the specific manner for the analysis module 304 to analyze the preference degree of the sender and receiver corresponding to the sender and receiver information of a certain express package for different categories of items based on all package information included in the sender and receiver package record matched with the sender and receiver information may be:

Still further optionally, the specific way for the searching module 306 to search the advertisement content matching the target category from the pre-stored advertisement database may be:

It can be seen that, the information management device based on package media described in fig. 4 can also analyze the preference degree of the receiving and sending person for different types of items according to the stored receiving and sending package records matched with the receiving and sending person information, and push the advertisement matched with the type of the favorite item to the receiving and sending person in a personalized manner, thereby realizing accurate delivery of the advertisement.

In this optional embodiment, further optionally, the determining module 302 is further configured to determine, after the searching module 306 searches for the advertisement content matching the target category from the pre-stored advertisement database, and before the generating module 307 generates the bearer information including the advertisement content, whether the express delivery site corresponding to the express delivery scanning terminal is a last express delivery site, where the last express delivery site is an express delivery site directly docked with a recipient of a certain express delivery package.

The specific way for the generating module 307 to generate the bearer information including the advertisement content may be:

when the determining module 302 determines that the express site corresponding to the express scanning terminal is the last express site, load information including advertisement content is generated.

It can be seen that, by implementing the information management device based on parcel mediatization described in fig. 4, the load information can be generated again when the current express delivery site where the express package is located is the last express delivery site, so that the generation times of the load information are reduced, and unnecessary operations are reduced.

In this alternative embodiment, still further optionally, as shown in fig. 4, the package media based information management apparatus further includes a storage module 308, wherein:

the determining module 302 is further configured to determine whether to establish an advertisement cooperation relationship with an express site corresponding to the express scanning terminal in advance when it is determined that the express site corresponding to the express scanning terminal is not the last express site.

The storage module 308 is configured to store the site identifier and the advertisement content of the express website corresponding to the express scanning terminal when the determining module 302 determines that the advertisement cooperation relationship is established with the express website corresponding to the express scanning terminal in advance.

It can be seen that the information management apparatus based on parcel mediatization described in fig. 4 can also directly store the site identifier and the advertisement content of the express site in which the advertisement cooperation relationship is established in advance when the current express site is not the last express site, so as to generate the carrying information subsequently based on all the express sites in which the advertisement cooperation relationship is established and the advertisement content corresponding to the last express site, improve the utilization rate of the flow resource of the express parcel, and can also bring extra revenue for the management terminal or the management platform.

In another alternative embodiment, as shown in fig. 4, the package media based information management apparatus may further include a verification module 309, wherein:

the receiving module 301 is further configured to receive identity information sent by the express scanning terminal after receiving the sending and receiving information of a certain express package scanned by the express scanning terminal and before the determining module 302 determines whether a sending and receiving package record matching with the sender and receiver information exists in the sending and receiving information database, where the identity information includes a user name and a user password of the logged-in express scanning terminal and/or a terminal identifier of the express scanning terminal.

The verifying module 309 is configured to verify whether the express scanning terminal is a legal express scanning terminal according to the identity information received by the receiving module 301.

The specific way for judging whether the receiving and sending parcel record matched with the receiving and sending person information exists in the receiving and sending information database by the judging module 302 is as follows:

and when the express scanning terminal is verified to be a legal express scanning terminal, judging whether a receiving and sending parcel record matched with the information of the receiving and sending person exists in the receiving and sending parcel information database.

It can be seen that, the information management device based on parcel media described in fig. 4 can also verify the identity of the express scanning terminal reporting the receipt and dispatch information, so as to ensure the accuracy and reliability of the receipt and dispatch information.

In yet another alternative embodiment, as shown in fig. 4, the package media based information management apparatus may further include a creating module 310, wherein:

the creating module 310 is configured to create a receiving and sending package record matching with the information of the receiving and sending person in the receiving and sending information database when the determining module 302 determines that the receiving and sending package record matching with the information of the receiving and sending person does not exist in the receiving and sending information database.

The adding module 302 is further configured to add the package information of a certain express package to the receiving and sending package record which is created by the creating module 301 and is matched with the information of the receiving and sending person; alternatively, the first and second electrodes may be,

a creating module 310, configured to create a temporary receiving and sending package record corresponding to the sender and receiver information of the certain express package in a temporary receiving and sending package information database;

the adding module 302 is further configured to add the package information of the certain express package to the temporary consignment package record. Therefore, when other express parcels matched with the sender and receiver information of a certain express parcel are scanned for a plurality of times in the subsequent process, the parcel information of the other express parcels is added into the temporary sender and receiver parcel record, and when the number of the related express parcels in the temporary sender and receiver parcel record reaches a preset number threshold value, the temporary sender and receiver parcel record is added into the sender and receiver information database, and the temporary sender and receiver parcel record is deleted from the temporary sender and receiver information database. Can be confirming the receipts that express delivery parcel corresponds like this and send the artificial common receipts person of sending when sending the person, just add the receipts that it corresponds and send a parcel record to receiving and send an information database in, and then reduce and receive the quantity of sending a parcel record of useless receipts in sending an information database, guarantee to receive and send the validity of sending a parcel record in the information database.

It can be seen that, the information management device based on parcel media described in fig. 4 can also create corresponding receiving and sending parcel records when the corresponding receiving and sending information of the express parcel is new information, so that the corresponding receiving and sending parcel records can be updated in time when the corresponding receiving and sending parcel records exist in the parcel information matched with the receiving and sending person information, and further, the preference of the receiving and sending person can be analyzed, and the accurate delivery of the advertisement can be realized.

In yet another alternative embodiment, as shown in fig. 4, the information management apparatus based on package media personalization may further include a deletion module 311, wherein:

the determining module 302 is further configured to determine whether a target receiving and sending package record that is not updated after exceeding a preset time threshold exists in the receiving and sending package information database.

And the deleting module 311 is configured to delete the target receiving and sending package record when the judging module 302 judges that the target receiving and sending package record which is not updated after exceeding the preset time threshold exists in the receiving and sending information database.

Therefore, the information management device based on parcel mediatization described by implementing fig. 4 can delete useless parcel receiving and sending records in time, thereby not only improving the query speed, but also saving the storage space.

In yet another alternative embodiment, the determining module 305 may be further configured to determine, from the mail receiving and sending information database, all the mail receiving and sending package records corresponding to all the mail receiving and sending persons whose mail receiving and sending addresses are located in a certain area; and determining the preference degrees corresponding to a certain area range and aiming at different things or articles based on all the consignee package records corresponding to all consignees with consignees addresses in the certain area range.

The determining module 305 may be further configured to determine, according to the determined preference degrees for different things or articles corresponding to the certain area range, the uniform advertisement content for the senders and receivers with addresses located in the certain area range; or determining the advertisement content to be carried by the express package which is first sent in the certain area range according to the determined preference degrees corresponding to the certain area range and aiming at different things or articles.

Further optionally, the generating module 307 may be further configured to generate the matched advertisement position recruiter information based on the preference degrees of different things or articles corresponding to a certain area range.

In yet another alternative embodiment, the generating module 307 may be further configured to count the number of times of advertisement impressions in different area ranges for different advertisement contents in a period of time, and generate an advertisement impression report for the advertisement impression provider to view based on the number of times of advertisement impressions in different area ranges for different advertisement contents in a period of time.

Therefore, the information management device based on parcel media described in fig. 4 can analyze the preference degree of the receivers in different area ranges for the whole things or articles based on the big data analysis mode, so as to realize accurate delivery of advertisement content; in addition, the method can attract corresponding advertisement putting persons to put advertisements according to preference degrees of different objects or articles in different area ranges, not only increases advertisement putting channels for the advertisement putting persons, but also can improve the revenue of advertisement putting

Example four

Referring to fig. 5, fig. 5 is a schematic structural diagram of another information management device based on package media management according to an embodiment of the present invention. As shown in fig. 5, the package media-based information management apparatus may include:

a memory 501 in which executable program code is stored;

a processor 502 coupled to a memory 501;

the processor 502 calls the executable program code stored in the memory 501 to execute the steps in the package media based information management method described in the first embodiment or the second embodiment.

EXAMPLE five

The embodiment of the invention discloses a computer-readable storage medium which stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute the steps of the information management method based on parcel mediatization described in the first embodiment or the second embodiment.

EXAMPLE six

An embodiment of the present invention discloses a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute the steps in the package media based information management method described in the first embodiment or the second embodiment.

The above-described embodiments of the apparatus are merely illustrative, and the modules described as separate components may or may not be physically separate, and the components shown as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above detailed description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, where the storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other disk memories, CD-ROMs, or other magnetic disks, A tape memory, or any other medium readable by a computer that can be used to carry or store data.

Finally, it should be noted that: the information management method and device based on parcel media disclosed in the embodiments of the present invention are only the preferred embodiments of the present invention, and are only used for illustrating the technical solution of the present invention, not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. An information management method based on parcel mediatization, which is characterized by comprising the following steps:

receiving and sending information of a certain express package scanned by an express scanning terminal, wherein the receiving and sending information comprises receiving and sending person information of the certain express package and package information of the certain express package, and the receiving and sending person information comprises receiving person information and sending person information of the certain express package;

when judging that a receiving and sending parcel record matched with the receiving and sending person information exists in the receiving and sending parcel information database, adding the parcel information of a certain express parcel to the receiving and sending parcel record matched with the receiving and sending person information so as to update the receiving and sending parcel record matched with the receiving and sending person information;

2. The package media based information management method of claim 1, wherein after the searching for the advertisement content matching the target category from a pre-stored advertisement database and before the generating of the bearer information including the advertisement content, the method further comprises:

3. The package media based information management method of claim 2, further comprising:

4. The parcel media-based information management method according to any one of claims 1 to 3, wherein after receiving the receipt information of a certain express parcel scanned by the express scanning terminal and before judging whether a receipt package record matching the recipient information exists in the receipt information database, the method further comprises:

5. The package media based information management method of claim 1, further comprising:

6. The package media based information management method of claim 1, further comprising:

7. An information management apparatus based on parcel mediatization, characterized in that the apparatus comprises:

the receiving module is used for receiving the receiving and sending information of a certain express package scanned by the express scanning terminal, wherein the receiving and sending information comprises the receiving and sending person information of the certain express package and the package information of the certain express package, and the receiving and sending person information comprises the receiving person information and the sending person information of the certain express package;

the adding module is used for adding the parcel information of a certain express parcel to the receiving and sending parcel record matched with the information of the receiving and sending person to update the receiving and sending parcel record matched with the information of the receiving and sending person when the judging module judges that the receiving and sending parcel record matched with the information of the receiving and sending person exists in the receiving and sending parcel database;

the judging module is also used for judging whether the express package needs to bear the advertisement content;

the device further comprises:

8. An information management apparatus based on parcel mediatization, characterized in that the apparatus comprises:

a memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute the parcel mediazation-based information management method of any one of claims 1 to 6.

9. A computer storage medium storing computer instructions for performing the package-medialization-based information management method of any one of claims 1-6 when invoked.