CN108280696A - A kind of intelligent accurate advertisement jettison system and its method based on quick despatch - Google Patents
A kind of intelligent accurate advertisement jettison system and its method based on quick despatch Download PDFInfo
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- CN108280696A CN108280696A CN201810335884.4A CN201810335884A CN108280696A CN 108280696 A CN108280696 A CN 108280696A CN 201810335884 A CN201810335884 A CN 201810335884A CN 108280696 A CN108280696 A CN 108280696A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The present invention discloses a kind of intelligent accurate advertisement jettison system and its method based on quick despatch, include that express delivery singles print platform control system and advertising platform control system, advertising information is inputted by advertising information input equipment and is stored into advertising information storage unit, when in addressee information input equipment recipient information input, advertising information figure code generation unit in advertising platform control system, which integrates the advertising information of storage, generates advertising information figure code, the advertising information figure code is either Quick Response Code, bar code, web site url, one or more combination in word and figure etc., and it is printed on server transport to the express delivery list printing server in express delivery singles print platform control system by express delivery singles, control express delivery singles printing apparatus prints to addressee information and advertising information figure code on express delivery list corresponding position；Have the characteristics that intelligent and various dimensions screening matching advertising information and addressee, substantially increases advertizing accuracy.
Description
[technical field]
The present invention relates to a kind of intelligent accurate advertisement jettison system and its method based on quick despatch.
[background technology]
Existing quick despatch advertisement is usually to print/signpost on express delivery carton, because its ad content is to print in advance
It makes or pastes, therefore it can not accomplish that the dispensing of targeted advertising content is classified and realized to foundation addressee information attribute, because
This its do not have propagation accuracy；Simultaneously in gray grade of fit, original circulation way is only suitable for a small number of national brands
It launches, because it does not have regional limitation to consumer, is completely unsuitable for selectable with regional pertinence or dispensing range size
Advertiser, such as local brand or local businessman；On the other hand in advertisement delivery threshold, original carton printing advertisement or electricity
The bottom surface advertisement of sub- face list usually requires that larger initial input.
[invention content]
The invention overcomes the shortcomings of the above-mentioned technology and provides a kind of, and the intelligent accurate advertisement based on quick despatch launches system
System and its method integrate the advertisement generated by retrieval and the relevant advertising information of addressee information, and by advertising information is retrieved
Hum pattern code prints on express delivery list, improves the accuracy of advertisement dispensing and reduces and launches cost.
To achieve the above object, present invention employs following technical proposals：
A kind of intelligent accurate advertisement jettison system based on quick despatch of the present invention includes that express delivery singles print platform courses
System (100) and advertising platform control system (200).
It includes express delivery list printing server (101), the express delivery list that the express delivery singles, which print platform control system (100),
Printing server (101) is connected with the addressee information input equipment (102) of recipient information input, for printing addressee's letter
The express delivery singles printing apparatus (103) of breath and advertising information figure code.
The advertising platform control system (200) includes the advertising platform being connect with express delivery list printing server (101)
Server (201), the advertising platform server (201) are connected with the advertising information input equipment for inputting advertising information
(202), the advertising information for storing the advertising information storage unit (203) of advertising information, for that will store, which is integrated, generates extensively
Accuse the advertising information figure code generation unit (206) of hum pattern code.
The advertising platform server (201) is also associated with for extracting addressee in express delivery list printing server (101)
The addressee information extraction unit (204) of information is used to retrieve in advertising information storage unit (203) and believe with extraction addressee
Cease the advertisement retrieval matching unit (205) of identical advertising information, the advertising information figure code generation unit (206) is for will be with
Addressee information retrieves matched advertising information and integrates generation advertising information figure code.
The addressee information is receiver names, address of the addressee, addressee's express delivery article, addressee's phone, addressee
People's unit and residential quarter information.
The advertising information is advertiser name, advertiser-industry and field, advertisement information contents, advertisement dispensing ground
Manage range, advertisement putting quantity, advertisement release time, advertisement dispensing crowd's information.
A kind of intelligent accurate advertisement put-on method based on quick despatch of the present invention, including steps are as follows：
A, advertising information is inputted by advertising information input equipment (202), and is stored in advertising information storage unit
(203)；
B, by addressee information input equipment (102) to express delivery list printing server (101) recipient information input；
C, the addressee information in addressee information extraction unit (204) extraction express delivery list printing server (101)；
D, advertisement retrieval matching unit (205) retrieval in advertising information storage unit (203) is identical as addressee information
Or similar advertising information；
E, advertising information figure code generation unit (206) is integrated according to the advertising information of retrieval generates advertising information figure code, and
It is transferred to express delivery list printing server (101), then is printed on express delivery list by express delivery singles printing apparatus (103).
The intelligent accurate advertisement jettison system based on quick despatch that the present invention also provides a kind of includes that express delivery singles print is flat
Bench control system (100), the express delivery singles, which print, is equipped with advertising platform control system (200) in platform control system (100).
It includes express delivery list printing server (101), the express delivery list that the express delivery singles, which print platform control system (100),
Printing server (101) is connected with the addressee information input equipment (102) of recipient information input, for printing addressee's letter
The express delivery singles printing apparatus (103) of breath and advertising information figure code.
The advertising platform control system (200) includes the advertising platform being connect with express delivery list printing server (101)
Server (201), the advertising platform server (201) are connected with the advertising information input equipment for inputting advertising information
(202), the advertising information for storing the advertising information storage unit (203) of advertising information, for that will store, which is integrated, generates extensively
Accuse the advertising information figure code generation unit (206) of hum pattern code.
The advertising platform server (201) is also associated with for extracting addressee in express delivery list printing server (101)
The addressee information extraction unit (204) of information is used to retrieve in advertising information storage unit (203) and believe with extraction addressee
The advertisement retrieval matching unit (205) of same or analogous advertising information is ceased, the advertising information figure code generation unit (206) is used
It is integrated into advertising information figure code in matched advertising information will be retrieved with addressee information.
Compared with prior art, the beneficial effects of the invention are as follows：
1, the present invention carries out the artificial intelligence of advertising information according to information such as addressee's unit of quick despatch, address, express delivery articles
Energyization screens and accurately matches dispensing, for this purpose, the present invention has intelligent and various dimensions screening matching advertising information and addressee
The characteristics of people, substantially increases advertizing accuracy.
2, the present invention can set advertisement and launch range, the advantage precisely launched with audience classification.
3, the present invention initially put into it is low, thousand yuan of budgets can be realized advertisement dispensing, advertiser rise throw in advance count in having it is bright
Aobvious advantage.
4, using the present invention, corresponding advertising information is distributed with single printing of corresponding express delivery, and advertiser can be with
Selective examination mode inquires express delivery odd numbers, and then verifies the ad data of matching granting.
5, the present invention is based on block chain technologies, can avoid distorting for information, therefore are realized to the data for launching advertisement true
It can look into, data is effectively prevent to play tricks, the higher service expectation value of advertiser can be met.
[description of the drawings]
Fig. 1 is one of the structural schematic diagram of present system；
Fig. 2 is the second structural representation that the present invention inputs；
Fig. 3 is recipient information input of the present invention and the matched schematic diagram of advertising information retrieval.
[specific implementation mode]
It is described in further detail below in conjunction with the accompanying drawings with embodiments of the present invention：
As shown in Figure 1, a kind of intelligent accurate advertisement jettison system based on quick despatch of the present invention, includes express delivery singles
Platform control system 100 and advertising platform control system 200 are printed, it includes fast that the express delivery singles, which print platform control system 100,
Single printing server 101 is passed, the express delivery list printing server 101 is connected with the addressee information input of recipient information input
Equipment 102, the express delivery singles printing apparatus 103 for printing addressee information and advertising information figure code, the advertising platform control
System 200 includes to be connected with advertising platform server 201, the advertising platform server with express delivery list printing server 101
201 are connected with the advertising information input equipment 202 for inputting advertising information, the advertising information storage for storing advertising information
Unit 203, the advertising information figure code generation unit 206 for the advertising information of storage to be integrated into advertising information figure code.
Operation principle：It inputs advertising information by advertising information input equipment 202 and stores and arrive advertising information storage unit
In 203, in addressee information 102 recipient information input of input equipment, the advertisement letter in advertising platform control system 200
It ceases figure code generation unit 206 and integrates the advertising information of storage and generate advertising information figure code, the advertising information figure code both can be with
It is combination one or more in Quick Response Code, bar code, web site url, word and figure etc., and passes through express delivery list print service
Device 101 is transferred on the express delivery list printing server 101 that express delivery singles print in platform control system 100, control express delivery singles print
Equipment 103 prints to addressee information and advertising information figure code on express delivery list corresponding position.
Wherein, the advertising platform server 201 is also associated with for extracting addressee in express delivery list printing server 101
The addressee information extraction unit 204 of information is used for retrieval and extraction addressee information phase in advertising information storage unit 203
The advertisement retrieval matching unit 205 of same advertising information, the advertisement that the advertising information figure code generation unit 206 is used to retrieve
Information integration is at advertising information figure code.
In addressee information 102 recipient information input of input equipment, the addressee in advertising platform control system 200
The addressee information of the extraction input of people's information extraction unit 204, advertisement retrieval matching unit 205 is according to the addressee information of extraction
The storage advertisement in advertising information storage unit 203 is retrieved, when retrieving advertising information and addressee information is same or similar,
When as same or similar such as address of the addressee and advertising information address, which is then extracted and enters screening range, and leads to
It crosses advertising information figure code generation unit 206 and generates advertising information figure code, be transferred in express delivery list printing server 101, express delivery list
Printing device 103 prints to addressee information and advertising information figure code on express delivery list, addressee or other people can pass through scanning
Or input advertising information figure code obtains advertising information therein, realizes the accurate dispensing of advertisement thus.
In order to improve addressee's gender recognition success rate, name and property are correspondingly provided in the advertising platform server 201
Other database, according to the name in conventional be named, can 90% ground judge its gender.
Wherein, the advertising information for generating advertising information figure code can be one or more, or be set as particular advertisement information list
It is only at advertising information figure code；Can also priority level be set to advertising information, i.e., inputted in advertising information input equipment 202 simultaneously
Priority level is set when advertising information so that similar advertising information can be shortlisted for when being retrieved matching with being successively screened
Sequentially.
As shown in Fig. 2, as another embodiment of the present invention, advertising platform control system 200 can also be set to express delivery list
Integral structure is formed in print platform control system 100.
As shown in figure 3, the addressee information is receiver names, address, express delivery article, phone, unit and lives small
Area's information, the advertising information corresponding to each advertisement are advertiser name, advertiser-industry and field, in advertising information
Appearance, advertisement dispensing geographic range, advertisement putting quantity, advertisement release time advertisement release time point and advertisement release time section,
Crowd's information is launched in advertisement, wherein addressee's gender can be differentiated according to receiver names, and the addressee human nature in addressee information
Not, phone, unit, residential quarter information obtain retrieval advertisement by launching crowd's information matches with the advertisement in advertising information；
Address of the addressee information in addressee information is retrieved by being matched with the advertisement dispensing geographical range information in advertising information
Advertisement；Addressee's Item Information in addressee information with advertiser-industry and field, advertisement information contents by matching to obtain
Advertisement is retrieved, manual intelligent, various dimensions identification retrieval matching advertisement is realized, further improves the accurate dispensing of advertisement.
As a kind of intelligent accurate advertisement put-on method based on quick despatch of the present invention, its step are as follows：
A, advertising information is inputted by advertising information input equipment 202, and is stored in advertising information storage unit 203, used
Family can also carry out advertising information update at any time by inputting advertising information；
B, by addressee information input equipment 102 to 101 recipient information input of express delivery list printing server, addressee
Information is that information, the i.e. couriers such as receiver names, address, express delivery article, phone, unit and residential quarter send part address and receipts
Part people's confirmation message；
C, addressee information extraction unit 204 extracts the addressee information in express delivery list printing server 101, i.e., will extraction
Addressee information is search key；
D, advertisement retrieval matching unit 205 retrieves or phase identical as addressee information in advertising information storage unit 203
Close advertising information is retrieved respectively according to multiple search keys of extraction, obtains one same or similar with keyword
A or multiple advertising informations；
E, advertising information figure code generation unit 206 is integrated according to the advertising information of retrieval and generates advertising information figure code, and passes
It is defeated to being printed on express delivery list by express delivery singles printing apparatus 103 in express delivery list printing server 101, the advertising information of retrieval can
To be a plurality of, and unified integration generates an advertising information figure code and prints on express delivery list, when addressee scans advertising information figure code
Relevant advertisements push can be obtained.
The method of the present invention can classify according to the attribute information of addressee, such as addressee's name, gender, posting address, list
The Multidimensional Comprehensives judgement such as position title, telephone number, express mail article, the targetedly advertisement of intelligent Matching difference businessman, with reality
Existing advertisement is launched more accurate；On the other hand it is printed upon on the electronic surface list of quick despatch with " word+figure/code " content synchronization,
It is analyzed by general scenario, addressee almost meets part that must see that this is that the behavioural habits of normal person determine, is formed a kind of close to lossless
Advertisement dissemination, substantially increase advertisement dispensing accuracy.
Claims (7)
1. a kind of intelligent accurate advertisement jettison system based on quick despatch, it is characterised in that：It include express delivery list print platform
Control system (100) and advertising platform control system (200)；
It includes express delivery list printing server (101) that the express delivery singles, which print platform control system (100), the express delivery singles print
Server (101) be connected with recipient information input addressee information input equipment (102), for print addressee information and
The express delivery singles printing apparatus (103) of advertising information figure code；
The advertising platform control system (200) includes the advertising platform service being connect with express delivery list printing server (101)
Device (201), the advertising platform server (201) be connected with advertising information input equipment (202) for inputting advertising information,
Advertising information for storing the advertising information storage unit (203) of advertising information, for that will store, which is integrated, generates advertising information
The advertising information figure code generation unit (206) of figure code.
2. a kind of intelligent accurate advertisement jettison system based on quick despatch according to claim 1, it is characterised in that：Institute
It states advertising platform server (201) and is also associated with addressee for extracting addressee information in express delivery list printing server (101)
People's information extraction unit (204), in the advertising information storage unit (203) retrieval it is identical with extraction addressee information extensively
The advertisement retrieval matching unit (205) of information is accused, the advertising information figure code generation unit (206) is used for will be with addressee information
It retrieves matched advertising information and integrates generation advertising information figure code.
3. a kind of intelligent accurate advertisement jettison system based on quick despatch according to claim 1 or 2, feature exist
In：The addressee information is receiver names, address of the addressee, addressee's express delivery article, addressee's phone, addressee's unit
With residential quarter information.
4. a kind of intelligent accurate advertisement jettison system based on quick despatch according to claim 1 or 2, feature exist
In：The advertising information is advertiser name, advertiser-industry and field, advertisement information contents, the geographical model of advertisement dispensing
Enclose, advertisement putting quantity, the advertisement release time, advertisement launch crowd's information.
5. a kind of intelligent accurate advertisement put-on method based on quick despatch, it is characterised in that including steps are as follows：
A, advertising information is inputted by advertising information input equipment (202), and is stored in advertising information storage unit (203)；
B, by addressee information input equipment (102) to express delivery list printing server (101) recipient information input；
C, the addressee information in addressee information extraction unit (204) extraction express delivery list printing server (101)；
D, advertisement retrieval matching unit (205) retrieves in advertising information storage unit (203) with addressee information identical or phase
As advertising information；
E, advertising information figure code generation unit (206) is integrated according to the advertising information of retrieval and generates advertising information figure code, and transmits
It is printed on express delivery list to express delivery list printing server (101), then by express delivery singles printing apparatus (103).
6. a kind of intelligent accurate advertisement jettison system based on quick despatch, it is characterised in that：It include express delivery list print platform
Control system (100), the express delivery singles, which print, is equipped with advertising platform control system (200) in platform control system (100)；
It includes express delivery list printing server (101) that the express delivery singles, which print platform control system (100), the express delivery singles print
Server (101) be connected with recipient information input addressee information input equipment (102), for print addressee information and
The express delivery singles printing apparatus (103) of advertising information figure code；
The advertising platform control system (200) includes the advertising platform service being connect with express delivery list printing server (101)
Device (201), the advertising platform server (201) be connected with advertising information input equipment (202) for inputting advertising information,
Advertising information for storing the advertising information storage unit (203) of advertising information, for that will store, which is integrated, generates advertising information
The advertising information figure code generation unit (206) of figure code.
7. a kind of intelligent accurate advertisement jettison system based on quick despatch according to claim 6, it is characterised in that：Institute
It states advertising platform server (201) and is also associated with addressee for extracting addressee information in express delivery list printing server (101)
People's information extraction unit (204) is used to retrieve or phase identical as extraction addressee information in advertising information storage unit (203)
As advertising information advertisement retrieval matching unit (205), the advertising information figure code generation unit (206) is for will be with addressee
The matched advertising information of people's information retrieval is integrated into advertising information figure code.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810335884.4A CN108280696A (en) | 2018-04-16 | 2018-04-16 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810335884.4A CN108280696A (en) | 2018-04-16 | 2018-04-16 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
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| CN108280696A true CN108280696A (en) | 2018-07-13 |
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ID=62811395
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| CN201810335884.4A Pending CN108280696A (en) | 2018-04-16 | 2018-04-16 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
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Cited By (9)
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| CN108960936A (en) * | 2018-08-02 | 2018-12-07 | 李春浩 | A kind of accurate advertisement put-on method |
| CN109359911A (en) * | 2018-10-09 | 2019-02-19 | 广东聚宝屋传媒有限公司 | Approaches to IM and device based on package media |
| CN109360021A (en) * | 2018-10-11 | 2019-02-19 | 广东聚宝屋传媒有限公司 | Management method and device are launched in advertisement based on courier packages |
| CN109598561A (en) * | 2019-01-08 | 2019-04-09 | 广东邮政邮件快件服务有限公司 | A kind of Precision Marketing Method based on block chain |
| CN109858955A (en) * | 2019-01-08 | 2019-06-07 | 广东邮政邮件快件服务有限公司 | A kind of precision marketing system based on block chain |
| CN110335076A (en) * | 2019-07-02 | 2019-10-15 | 深圳市丰巢科技有限公司 | A kind of advertisement delivery method, apparatus, server and storage medium |
| CN110544065A (en) * | 2019-09-05 | 2019-12-06 | 广东聚宝屋传媒有限公司 | information promotion method and device based on express package |
| CN111178919A (en) * | 2018-11-09 | 2020-05-19 | 北京沃东天骏信息技术有限公司 | Information delivery method, device, equipment and computer readable storage medium |
| CN111861548A (en) * | 2020-06-30 | 2020-10-30 | 深圳市宝视达广告控股有限公司 | Advertisement putting and displaying method and device, storage medium and computer equipment |
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| CN109359911A (en) * | 2018-10-09 | 2019-02-19 | 广东聚宝屋传媒有限公司 | Approaches to IM and device based on package media |
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| CN109598561A (en) * | 2019-01-08 | 2019-04-09 | 广东邮政邮件快件服务有限公司 | A kind of Precision Marketing Method based on block chain |
| CN109858955A (en) * | 2019-01-08 | 2019-06-07 | 广东邮政邮件快件服务有限公司 | A kind of precision marketing system based on block chain |
| CN110335076A (en) * | 2019-07-02 | 2019-10-15 | 深圳市丰巢科技有限公司 | A kind of advertisement delivery method, apparatus, server and storage medium |
| CN110544065A (en) * | 2019-09-05 | 2019-12-06 | 广东聚宝屋传媒有限公司 | information promotion method and device based on express package |
| CN111861548A (en) * | 2020-06-30 | 2020-10-30 | 深圳市宝视达广告控股有限公司 | Advertisement putting and displaying method and device, storage medium and computer equipment |
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