CN111861548A - Advertisement putting and displaying method and device, storage medium and computer equipment - Google Patents
Advertisement putting and displaying method and device, storage medium and computer equipment Download PDFInfo
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- CN111861548A CN111861548A CN202010621373.6A CN202010621373A CN111861548A CN 111861548 A CN111861548 A CN 111861548A CN 202010621373 A CN202010621373 A CN 202010621373A CN 111861548 A CN111861548 A CN 111861548A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
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Abstract
The invention belongs to the technical field of advertisement movies and televisions, and discloses an advertisement putting and displaying method, an advertisement putting and displaying device, a storage medium and computer equipment, which comprise: scanning display contents of the display terminal and matching pre-released advertisement contents to screen out target data; expanding target data into special data links associated with the target data and generating a plurality of two-dimensional codes; displaying the two-dimensional code on the display terminal placed on a certain display device; and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal. The invention generates a plurality of two-dimensional codes by screening the special data link matched with the target data, realizes the advertisement effect by switching and displaying the two-dimensional codes at equal time intervals, has extremely small advertisement position, shows the advertisement content in large space, has accurate advertisement promotion content positioning and good intelligent pushing effect, and provides convenience for the advertisement industry.
Description
Technical Field
The invention belongs to the technical field of advertisement movies and televisions, and particularly relates to an advertisement putting and displaying method, an advertisement putting and displaying device, a storage medium and computer equipment.
Background
With the popularization of internet science and technology and the continuous development of information technology, many merchants begin to publish a large amount of network advertisements on the network to publicize enterprise information, product information and enterprise images, the network advertisements are rapidly developed beyond the traditional advertisements, and particularly, with the development of two-dimensional code application, the two-dimensional code and advertisement publicity are widely applied in a combined mode.
In the prior art, along with advertisement position promotion of a bidding ranking mechanism, an advertiser has to pay higher advertisement cost than others in order to obtain a better advertisement promotion position than others, so malignant competition among advertisers can be caused, the advertisement cost paid by the advertiser is higher and higher, a small advertisement position needs to pay high advertisement cost, the advertisers of a plurality of small and medium-sized enterprises can only expect and stop, in addition, the existing advertisement forms are various, the content is rich, one promotion position cannot meet promotion content display, the relevance and matching degree of advertisement promotion are not in agreement, the advertisement effect of the advertisement is greatly reduced, and the situation needs to be changed.
Disclosure of Invention
The present invention aims to provide a method, an apparatus, a storage medium and a computer device for advertisement delivery display, so as to solve the problems mentioned in the background art.
In order to solve the above technical problem, a first technical solution adopted in the embodiments of the present invention is as follows:
an advertisement putting and displaying method comprises the following steps: scanning display contents of the display terminal and matching pre-released advertisement contents to screen out target data; expanding target data into special data links associated with the target data and generating a plurality of two-dimensional codes; displaying the two-dimensional code on the display terminal placed on a certain display device; and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal.
The invention is further configured to: the target data is a keyword which is the same as or associated with the pre-delivered advertisement content, and the keyword is recorded in the background control program of the display terminal.
The invention is further configured to: the contents of the special data link include: text, video or pictures.
The invention is further configured to: and the two-dimension code is released, modified and replaced in real time under the control of the background control program of the display terminal.
The invention is further configured to: and the certain display equipment is a mall navigation robot, a station broadcast display screen, a scenic spot indication information screen or a self-service commodity sales counter.
The invention is further configured to: before time slot switches such as two-dimensional code and broadcasts the keyword of target data through display terminal, still include: clicking the two-dimension code on the display terminal, and displaying the content of the special data link related to the two-dimension code; saving the clicked record of the two-dimensional code and storing the clicked record into the background control program; the background control program is wirelessly connected to the computer, the smart phone or the tablet computer.
The invention is further configured to: and the background control program updates the frequency of the two-dimensional code displayed by the display terminal according to the clicked times of the two-dimensional code, wherein the clicked times of the two-dimensional code are positively correlated with the frequency of the two-dimensional code displayed by the display terminal.
In order to solve the above technical problem, a second technical solution adopted in the embodiments of the present invention is as follows:
an advertising display device comprising: the matching module is used for scanning display contents of the display terminal and matching pre-released advertisement contents so as to screen out target data; an extension module for extending target data into a special data link associated with the target data; the generating module is used for linking the special data to generate a plurality of two-dimensional codes; the display module is used for switching and displaying the two-dimensional codes at the same time slot; the matching module, the expansion module, the generation module and the display module are all embedded in the background control program and are electrically connected with the background control program.
In order to solve the above technical problem, a third technical solution adopted in the embodiments of the present invention is as follows:
a computer-readable storage medium, on which a computer program is stored, which, when executed, implements an advertising presentation method as described above.
In order to solve the above technical problem, a fourth technical solution adopted in the embodiments of the present invention is as follows:
a computer device comprising a processor, a memory and a computer program stored on the memory and executable on the processor, the processor implementing the advertisement impression presentation method as described above when executing the computer program.
The embodiment of the invention has the beneficial effects that: different from the situation of the prior art, the embodiment of the invention screens out the target data by scanning the display content of the display terminal and matching the pre-released advertisement content; expanding the target data into special data links associated with the target data and generating a plurality of two-dimensional codes; displaying the two-dimensional code on a display terminal placed on certain display equipment; and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal. The advertising system has the advantages that the two-dimensional codes are generated by screening and linking with special data matched with target data, the two-dimensional codes are switched and displayed at equal time intervals, advertising effect is achieved, the occupied advertising positions are extremely small, advertising content is displayed on large sections, advertising promotion content is accurately located, intelligent pushing effect is good, and convenience is brought to the advertising industry.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is a flowchart of an advertisement delivery display method according to an embodiment of the present invention;
fig. 2 is a frame diagram of an advertisement placement display device according to an embodiment of the present invention;
FIG. 3 is a partial block diagram of one embodiment of a computer-readable storage medium according to the present invention;
FIG. 4 is a partial block diagram of an embodiment of a computer device according to an embodiment of the present invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the present invention more apparent, the present invention will be further described in detail with reference to the accompanying drawings and embodiments, it being understood that the specific embodiments described herein are merely illustrative of the present invention and are not intended to limit the present invention.
Furthermore, the technical features mentioned in the different embodiments of the present invention described above may be combined with each other as long as they do not conflict with each other.
Example one
Referring to fig. 1, fig. 1 is a flowchart of an advertisement delivery display method according to an embodiment of the present invention, which can be obtained by combining fig. 1, where the advertisement delivery display method according to the embodiment of the present invention includes:
step S101: and scanning the display content of the display terminal and matching the pre-released advertisement content to screen out target data.
In a specific implementation process, the target data is a keyword which is the same as or associated with the pre-delivered advertisement content, and the keyword is recorded in the background control program of the display terminal.
The display terminal displays the content and matches the content for the release place, such as a market, a station or a scenic spot.
It should be noted that, when the pre-delivered advertisement content is matched, the advertisement content is the same as or associated with the display content of the display terminal.
Step S102: and expanding the target data into a special data link associated with the target data and generating a plurality of two-dimensional codes.
In a specific implementation process, the content of the special data link includes: text, video or pictures.
The shapes of the two-dimensional codes are different from each other, and the two-dimensional codes are displayed in a plant shape, an animal shape or a landmark shape and the like so as to improve the identification degree and the attraction.
It should be noted that the special data link is the advertisement display content.
Step S103: and displaying the two-dimensional code on the display terminal placed on a certain display device.
In a specific implementation process, the two-dimensional code is released, modified and replaced in real time under the control of the background control program of the display terminal.
Furthermore, the certain display device is a mall navigation robot, a station broadcast display screen, a scenic spot indication information screen or a self-service commodity sales counter.
Step S104: and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal.
In a specific implementation process, before the time slot switching such as the two-dimensional code and the broadcasting of the keyword of the target data through the display terminal, the method further includes: clicking the two-dimension code on the display terminal, and displaying the content of the special data link related to the two-dimension code; saving the clicked record of the two-dimensional code and storing the clicked record into the background control program; the background control program is wirelessly connected to the computer, the smart phone or the tablet computer.
And the background control program updates the frequency of the two-dimensional code displayed by the display terminal according to the clicked times of the two-dimensional code, wherein the clicked times of the two-dimensional code are positively correlated with the frequency of the two-dimensional code displayed by the display terminal.
Therefore, the advertisement putting times and the later-period expense settlement can be conveniently recorded.
The embodiment of the invention screens out target data by scanning the display content of the display terminal and matching with the pre-released advertisement content; expanding the target data into special data links associated with the target data and generating a plurality of two-dimensional codes; displaying the two-dimensional code on a display terminal placed on certain display equipment; and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal. The advertising system has the advantages that the two-dimensional codes are generated by screening and linking with special data matched with target data, the two-dimensional codes are switched and displayed at equal time intervals, advertising effect is achieved, the occupied advertising positions are extremely small, advertising content is displayed on large sections, advertising promotion content is accurately located, intelligent pushing effect is good, and convenience is brought to the advertising industry.
Referring to fig. 2, fig. 2 is a frame diagram of an advertisement placement display device according to an embodiment of the present invention, which can be obtained by combining fig. 2, and an advertisement placement display device according to an embodiment of the present invention includes:
The matching module 201 is used for scanning display contents of the display terminal and matching pre-released advertisement contents so as to screen out target data;
an expansion module 202 for expanding target data into a special data link associated with the target data;
the generating module 203 is used for linking the special data to generate a plurality of two-dimensional codes;
and the display module 204 is used for switching and displaying the two-dimensional codes and the like in a time slot manner.
The matching module 201, the expansion module 202, the generation module 203, and the display module 204 are embedded in the background control program and are electrically connected to the background control program.
The embodiment of the invention screens out target data by scanning the display content of the display terminal and matching with the pre-released advertisement content; expanding the target data into special data links associated with the target data and generating a plurality of two-dimensional codes; displaying the two-dimensional code on a display terminal placed on certain display equipment; and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal. The advertising system has the advantages that the two-dimensional codes are generated by screening and linking with special data matched with target data, the two-dimensional codes are switched and displayed at equal time intervals, advertising effect is achieved, the occupied advertising positions are extremely small, advertising content is displayed on large sections, advertising promotion content is accurately located, intelligent pushing effect is good, and convenience is brought to the advertising industry.
Example two
Referring to fig. 3, a computer-readable storage medium 30 according to an embodiment of the present invention can be seen, where the computer-readable storage medium 30 includes: ROM/RAM, magnetic disk, optical disk, etc., on which a computer program 31 is stored, the computer program 31 implementing the advertisement impression presentation method according to the first embodiment when executed. Since the advertisement placement display method has been described in detail in the first embodiment, the description is not repeated here.
The embodiment of the invention screens out target data by scanning the display content of the display terminal and matching with the pre-released advertisement content; expanding the target data into special data links associated with the target data and generating a plurality of two-dimensional codes; displaying the two-dimensional code on a display terminal placed on certain display equipment; and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal. The advertising system has the advantages that the two-dimensional codes are generated by screening and linking with special data matched with target data, the two-dimensional codes are switched and displayed at equal time intervals, advertising effect is achieved, the occupied advertising positions are extremely small, advertising content is displayed on large sections, advertising promotion content is accurately located, intelligent pushing effect is good, and convenience is brought to the advertising industry.
EXAMPLE III
Referring to fig. 4, it can be seen that a computer device 40 according to an embodiment of the present invention includes a processor 41, a memory 42, and a computer program 421 stored in the memory 42 and capable of running on the processor 41, and when the processor 41 executes the computer program 421, the advertisement placement display method according to an embodiment is implemented. Since the advertisement placement display method has been described in detail in embodiment one, the description is not repeated here.
The embodiment of the invention screens out target data by scanning the display content of the display terminal and matching with the pre-released advertisement content; expanding the target data into special data links associated with the target data and generating a plurality of two-dimensional codes; displaying the two-dimensional code on a display terminal placed on certain display equipment; and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal. The advertising system has the advantages that the two-dimensional codes are generated by screening and linking with special data matched with target data, the two-dimensional codes are switched and displayed at equal time intervals, advertising effect is achieved, the occupied advertising positions are extremely small, advertising content is displayed on large sections, advertising promotion content is accurately located, intelligent pushing effect is good, and convenience is brought to the advertising industry.
The above description is only an embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes performed by the present specification and drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An advertisement putting and displaying method is characterized by comprising the following steps:
scanning display contents of the display terminal and matching pre-released advertisement contents to screen out target data;
expanding target data into special data links associated with the target data and generating a plurality of two-dimensional codes;
displaying the two-dimensional code on the display terminal placed on a certain display device;
and the two-dimension code is switched at equal time intervals under the control of a background control program of the display terminal, and the keywords of the target data are broadcasted through the display terminal.
2. The advertisement putting and displaying method according to claim 1, wherein the target data is a keyword identical to or associated with the pre-put advertisement content, and the keyword is recorded in the background control program of the display terminal.
3. The advertisement placement presentation method according to claim 1, wherein the content of the special data link comprises: text, video or pictures.
4. The advertisement putting and displaying method according to claim 1, wherein the two-dimensional code is released, modified and replaced in real time under the control of the background control program of the display terminal.
5. The method of claim 1, wherein the display device is a mall navigation robot, a station broadcast display screen, a scenic spot indication information screen or a self-service goods sales counter.
6. The advertisement putting and displaying method according to claim 1, wherein before the time slot switching between the two-dimensional codes and the broadcasting of the keywords of the target data by the display terminal, the method further comprises:
clicking the two-dimension code on the display terminal, and displaying the content of the special data link related to the two-dimension code;
saving the clicked record of the two-dimensional code and storing the clicked record into the background control program;
the background control program is wirelessly connected to the computer, the smart phone or the tablet computer.
7. The advertisement putting and displaying method according to claim 6, wherein the background control program updates the frequency of the two-dimensional code displayed by the display terminal according to the number of times the two-dimensional code is clicked, and the number of times the two-dimensional code is clicked is positively correlated with the frequency of the two-dimensional code displayed by the display terminal.
8. An advertising display device, comprising:
the matching module is used for scanning display contents of the display terminal and matching pre-released advertisement contents so as to screen out target data;
an extension module for extending target data into a special data link associated with the target data;
the generating module is used for linking the special data to generate a plurality of two-dimensional codes;
the display module is used for switching and displaying the two-dimensional codes at the same time slot;
the matching module, the expansion module, the generation module and the display module are all embedded in the background control program and are electrically connected with the background control program.
9. A computer-readable storage medium having stored thereon a computer program which, when executed, implements the advertisement impression presentation method according to any one of claims 1 to 7.
10. Computer equipment, characterized in that it comprises a processor, a memory and a computer program stored on the memory and executable on the processor, the processor implementing the advertisement impression presentation method according to any one of claims 1 to 7 when executing the computer program.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010621373.6A CN111861548A (en) | 2020-06-30 | 2020-06-30 | Advertisement putting and displaying method and device, storage medium and computer equipment |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202010621373.6A CN111861548A (en) | 2020-06-30 | 2020-06-30 | Advertisement putting and displaying method and device, storage medium and computer equipment |
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- 2020-06-30 CN CN202010621373.6A patent/CN111861548A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105573998A (en) * | 2014-10-09 | 2016-05-11 | 阿里巴巴集团控股有限公司 | Page operation information maintenance method and server |
| CN106504025A (en) * | 2016-10-27 | 2017-03-15 | 腾讯科技（北京）有限公司 | A kind of method for processing multimedia information and device |
| CN108280696A (en) * | 2018-04-16 | 2018-07-13 | 杨军辉 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
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