CN109803156A - A kind of intelligent put-on method, system and the storage medium of television advertising - Google Patents
A kind of intelligent put-on method, system and the storage medium of television advertising Download PDFInfo
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- CN109803156A CN109803156A CN201811495548.2A CN201811495548A CN109803156A CN 109803156 A CN109803156 A CN 109803156A CN 201811495548 A CN201811495548 A CN 201811495548A CN 109803156 A CN109803156 A CN 109803156A
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Abstract
The invention discloses intelligent put-on method, system and the storage medium of a kind of television advertising, method includes: to carry out first participle processing to advertising information, establishes advertising information text vector；Second word segmentation processing is carried out to programme televised live information, establishes programme information text vector；Matching primitives are carried out to advertising information text vector and programme information text vector, generate advertising programme map listing；The direct broadcast band information and set top box information that user watches are obtained in real time；According to direct broadcast band information and advertising programme map listing, advertising information to be put is generated；According to set top box information and advertising information to be put, advertisement dispensing is carried out to user.The present invention can quickly carry out accurately advertisement dispensing in real time, and precision is high and reduces costs, and can be widely applied to net cast technical field.
Description
Technical field
The present invention relates to net cast technical field, the intelligent put-on method of especially a kind of television advertising, system and deposit
Storage media.
Background technique
In live telecast two dimensional code advertisement putting field, it is common practice to, advertiser directly signs extensively with TV media
Dispensing contract is accused, according to the period, fixed channel or the fixed program that plays are timed, the dispensing of quantitative two dimensional code advertisement.
The defect of this way is that advertiser can only select according to traditional viewership statistics index such as audience ratings and market share
It selects the release time of advertisement or launches channel.However, the target customers of different commodity are different, traditional TV
Advertisement placement method can only go selection rating prime time and audience ratings to improve the dispensing effect of advertisement with higher costs
High channel, the customer group of lateral Xiang Geng great launch, and can not accomplish the accurate dispensing of object-oriented customers, in process
The waste of resource can be generated, can not accomplish the effective use of resource, higher cost.
Summary of the invention
In order to solve the above technical problems, it is an object of the invention to: the accurate and at low cost television advertising of one kind is provided
Intelligent put-on method, system and storage medium.
The technical solution that one aspect of the present invention is taken are as follows:
A kind of intelligent put-on method of television advertising, comprising the following steps:
First participle processing is carried out to advertising information, establishes advertising information text vector；
Second word segmentation processing is carried out to programme televised live information, establishes programme information text vector；
Matching primitives are carried out to advertising information text vector and programme information text vector, generate advertising programme mapping column
Table；
The direct broadcast band information and set top box information that user watches are obtained in real time；
According to direct broadcast band information and advertising programme map listing, advertising information to be put is generated；
According to set top box information and advertising information to be put, advertisement dispensing is carried out to user.
Further, described the step for first participle processing is carried out to advertising information, establishes advertising information text vector, packet
Include following steps:
Tool being segmented by jieba, first participle processing being carried out to advertising information, the first text for generating advertising information closes
Keyword list；
The first text key word list is handled by word2vec text vector tool, establishes advertising information text
Vector.
Further, the text key word list includes advertised name, advertisement brief introduction and advertisement type, the advertisement name
, the weight proportion between advertisement brief introduction and advertisement type be referred to as 1:1:3.
Further, described that second word segmentation processing is carried out to programme televised live information, establish this step of programme information text vector
Suddenly, comprising the following steps:
Acquire the EPG program information of direct broadcast band；
Tool is segmented by jieba, the second word segmentation processing is carried out to EPG program information, generate the second text of programme information
This lists of keywords；
The second text key word list is handled by word2vec text vector tool, establishes programme information text
Vector.
Further, described that matching primitives are carried out to advertising information text vector and programme information text vector, generate advertisement
The step for program map list, comprising the following steps:
By cosine value distance calculating method, the phase between advertising information text vector and programme information text vector is calculated
Like degree；
According to the similarity being calculated, advertising programme map listing is generated.
Further, described according to direct broadcast band information and advertising programme map listing, generate advertising information to be put this
Step, comprising the following steps:
The direct broadcast band information and programme televised live information association that user is watched, obtain the live streaming section that user is watching
Mesh；
According to advertising programme map listing, advertising information to be put is confirmed, the advertising information to be put and user are
The programme televised live watched is corresponding.
Further, the advertising information to be put includes image in 2 D code.
Another aspect of the present invention is adopted the technical scheme that:
A kind of intelligent jettison system of television advertising, comprising:
First participle module establishes advertising information text vector for carrying out first participle processing to advertising information；
Second word segmentation module establishes programme information text vector for carrying out the second word segmentation processing to programme televised live information；
Mapping block generates wide for carrying out matching primitives to advertising information text vector and programme information text vector
Accuse program map list；
Module is obtained, for obtaining the direct broadcast band information and set top box information that user watches in real time；
Generation module, for generating advertising information to be put according to direct broadcast band information and advertising programme map listing；
Putting module, for carrying out advertisement dispensing to user according to set top box information and advertising information to be put.
Another aspect of the present invention is adopted the technical scheme that:
A kind of intelligent jettison system of television advertising, comprising:
At least one processor；
At least one processor, for storing at least one program；
When at least one described program is executed by least one described processor, so that at least one described processor is realized
The intelligent put-on method of the television advertising.
Another aspect of the present invention is adopted the technical scheme that:
A kind of storage medium, wherein be stored with the executable instruction of processor, the executable instruction of the processor by
For executing the intelligent put-on method of the television advertising when processor executes.
The beneficial effects of the present invention are: the present invention is based on matching primitives, by acquiring the viewing behavior data of user in real time,
Accurately advertisement dispensing can be quickly carried out in real time, and compared to traditional television advertising put-on method, the present invention is launched wide
Accuse, precision height, without spend great amount of cost go selection rating prime time and rating stronger to the specific aim of target customers
The high channel of rate carries out advertisement dispensing, reduces costs.
Detailed description of the invention
Fig. 1 is the step flow chart of the embodiment of the present invention.
Specific embodiment
The present invention is further explained and is illustrated with specific embodiment with reference to the accompanying drawings of the specification.For of the invention real
The step number in example is applied, is arranged only for the purposes of illustrating explanation, any restriction is not done to the sequence between step, is implemented
The execution sequence of each step in example can be adaptively adjusted according to the understanding of those skilled in the art.
Referring to Fig.1, the embodiment of the invention provides a kind of intelligent put-on methods of television advertising, comprising the following steps:
First participle processing is carried out to advertising information, establishes advertising information text vector；
Second word segmentation processing is carried out to programme televised live information, establishes programme information text vector；
Matching primitives are carried out to advertising information text vector and programme information text vector, generate advertising programme mapping column
Table；
The direct broadcast band information and set top box information that user watches are obtained in real time；
According to direct broadcast band information and advertising programme map listing, advertising information to be put is generated；
According to set top box information and advertising information to be put, advertisement dispensing is carried out to user.
It is further used as preferred embodiment, it is described that first participle processing is carried out to advertising information, establish advertising information
The step for text vector, comprising the following steps:
Tool being segmented by jieba, first participle processing being carried out to advertising information, the first text for generating advertising information closes
Keyword list；
The first text key word list is handled by word2vec text vector tool, establishes advertising information text
Vector.
Further, the text key word list includes advertised name, advertisement brief introduction and advertisement type, the advertisement name
, the weight proportion between advertisement brief introduction and advertisement type be referred to as 1:1:3.
Specifically, information (including advertised name, brief introduction, the type for the advertisement that the present embodiment is provided by advertiser first
Deng), advertising information is segmented with the accurate participle mode for the Chinese word segmentation library jieba that increases income, ad content text is obtained and closes
Keyword list.Wherein, the weight proportion between the title in lists of keywords, brief introduction and type is 1:1:3.
Then, the present embodiment is with Google open source text vector handling implement word2vec, at lists of keywords
Reason, establishes advertising information text vector, and then obtain advertisement text vector lists.
It is further used as preferred embodiment, it is described that second word segmentation processing is carried out to programme televised live information, establish program
The step for information text vector, comprising the following steps:
Acquire the EPG program information of direct broadcast band；
Tool is segmented by jieba, the second word segmentation processing is carried out to EPG program information, generate the second text of programme information
This lists of keywords；
The second text key word list is handled by word2vec text vector tool, establishes programme information text
Vector.
Specifically, the present embodiment acquires direct broadcast band EPG program information (including programm name, letter by offline in advance
Jie, type etc.), then program information is segmented and establishes EPG information text vector.EPG information text vector is built
Cube method is consistent with the method for building up of advertising information text vector, finally obtains programme televised live text vector list.
It is further used as preferred embodiment, it is described that advertising information text vector and programme information text vector are carried out
The step for matching primitives, generation advertising programme map listing, comprising the following steps:
By cosine value distance calculating method, the phase between advertising information text vector and programme information text vector is calculated
Like degree；
According to the similarity being calculated, advertising programme map listing is generated.
Specifically, in the present embodiment, the calculation formula of similarity similarity are as follows:
Wherein, A represents advertising information text vector；B represents programme information text vector.
It is further used as preferred embodiment, it is described according to direct broadcast band information and advertising programme map listing, it generates
The step for advertising information to be put, comprising the following steps:
The direct broadcast band information and programme televised live information association that user is watched, obtain the live streaming section that user is watching
Mesh；
According to advertising programme map listing, advertising information to be put is confirmed, the advertising information to be put and user are
The programme televised live watched is corresponding.
Specifically, the present embodiment first user it is practical booting watch viewed programs when, by call cable television built in
The data acquisition interface of the set-top box of Android system, acquires the direct broadcast band information watched of user in real time, and by data from
Set-top box is transferred back into backstage large data center.
Then, large data center cluster server starting spark stream stream process advertisement launch interface, receive from
The real-time user that set-top box returns watches direct broadcast band information, and records the id of the set-top box, according to the live streaming section in EPG
Mesh play time is associated with the direct broadcast band that user is watching with EPG program listing, knows the live streaming that user is watching in real time
Program.
Then it according to advertising programme map listing, is associated with out corresponding with the programme televised live that user is watching with high
Advertising information with degree.
The advertising information data (data such as including image in 2 D code) are finally returned into corresponding machine according to set-top box id
Instruction is launched in the advertisement of top box, set-top box api interface to large data center, is launched out on the tv screen in real time small-sized
Two dimensional code advertisement.
It is further used as preferred embodiment, the advertising information to be put includes image in 2 D code.
Corresponding with the method for Fig. 1, the embodiment of the invention also provides a kind of intelligent jettison system of television advertising, packets
It includes:
First participle module establishes advertising information text vector for carrying out first participle processing to advertising information；
Second word segmentation module establishes programme information text vector for carrying out the second word segmentation processing to programme televised live information；
Mapping block generates wide for carrying out matching primitives to advertising information text vector and programme information text vector
Accuse program map list；
Module is obtained, for obtaining the direct broadcast band information and set top box information that user watches in real time；
Generation module, for generating advertising information to be put according to direct broadcast band information and advertising programme map listing；
Putting module, for carrying out advertisement dispensing to user according to set top box information and advertising information to be put.
Corresponding with the method for Fig. 1, the embodiment of the invention also provides a kind of intelligent jettison system of television advertising, packets
It includes:
At least one processor；
At least one processor, for storing at least one program；
When at least one described program is executed by least one described processor, so that at least one described processor is realized
The intelligent put-on method of the television advertising.
Suitable for this system embodiment, this system embodiment is implemented content in above method embodiment
Function is identical as above method embodiment, and the beneficial effect reached and above method embodiment beneficial effect achieved
It is identical.
Corresponding with the method for Fig. 1, the embodiment of the invention also provides a kind of storage mediums, wherein being stored with processor can
The instruction of execution, the executable instruction of the processor is when executed by the processor for executing the intelligence of the television advertising
Put-on method.
A kind of specific implementation step of the intelligent put-on method of television advertising of the present invention is described below in detail:
S1, present embodiment assumes that advertiser is certain brand sport user company, prepare to promote trendy basketball shoes, provide two
The title of code advertising pictures and sneakers advertisement, classification and associated description are tieed up to data center operation personnel.Operation personnel is by phase
It closes in data input data center；
S2, data center matcher detect the advertisement of new typing, start to carry out data to advertising information
Processing.By the participle to sneakers advertising information and the matching step with live streaming EPG, sneakers advertisement and programme televised live high are generated
With degree list.
S3, advertisement launch " user A booting and the frequency that interface receives certain set-top box in 9:05 on October 30 tap in 2018
Road goes to Guangdong sport " data.After dispensing interface gets the data, according to channel and current time, obtains and be suitble to launch
Advertisement to user A is the basketball shoes advertisement of XX brand, and by its image in 2 D code, advertising information etc. is transferred back into the set-top box,
And two dimensional code advertisement is issued to set-top box api and launches instruction.
S4, set-top box api receive image in 2 D code and instruction is launched in advertisement, in real time in the live streaming screen upslide of user A
Release the two dimensional code advertisement of the brand basketball shoes.
In conclusion programme televised live EPG data and ad content data are carried out similarity mode by the present invention, according to user
Real-time viewing behavior calculates the two dimensional code advertisement for being most suitable for being delivered to user, and returns to the ad data in real time, in screen edge
Carry out two dimensional code advertisement dispensing, substantially increase advertisement dispensing specific aim and accuracy, and reduce launch advertisement at
This.
It is to be illustrated to preferable implementation of the invention, but the present invention is not limited to the embodiment above, it is ripe
Various equivalent deformation or replacement can also be made on the premise of without prejudice to spirit of the invention by knowing those skilled in the art, this
Equivalent deformation or replacement are all included in the scope defined by the claims of the present application a bit.
Claims (10)
1. a kind of intelligent put-on method of television advertising, it is characterised in that: the following steps are included:
First participle processing is carried out to advertising information, establishes advertising information text vector；
Second word segmentation processing is carried out to programme televised live information, establishes programme information text vector；
Matching primitives are carried out to advertising information text vector and programme information text vector, generate advertising programme map listing；
The direct broadcast band information and set top box information that user watches are obtained in real time；
According to direct broadcast band information and advertising programme map listing, advertising information to be put is generated；
According to set top box information and advertising information to be put, advertisement dispensing is carried out to user.
2. a kind of intelligent put-on method of television advertising according to claim 1, it is characterised in that: described to advertising information
The step for carrying out first participle processing, establishing advertising information text vector, comprising the following steps:
Tool is segmented by jieba, first participle processing is carried out to advertising information, generate the first text key word of advertising information
List；
The first text key word list is handled by word2vec text vector tool, establish advertising information text to
Amount.
3. a kind of intelligent put-on method of television advertising according to claim 2, it is characterised in that: the text key word
List includes advertised name, advertisement brief introduction and advertisement type, the power between the advertised name, advertisement brief introduction and advertisement type
Weight ratio is 1:1:3.
4. a kind of intelligent put-on method of television advertising according to claim 1, it is characterised in that: described to programme televised live
The step for information carries out the second word segmentation processing, establishes programme information text vector, comprising the following steps:
Acquire the EPG program information of direct broadcast band；
Tool being segmented by jieba, the second word segmentation processing being carried out to EPG program information, the second text for generating programme information closes
Keyword list；
The second text key word list is handled by word2vec text vector tool, establish programme information text to
Amount.
5. a kind of intelligent put-on method of television advertising according to claim 1, it is characterised in that: described to advertising information
The step for text vector and programme information text vector carry out matching primitives, generate advertising programme map listing, including it is following
Step:
By cosine value distance calculating method, calculate similar between advertising information text vector and programme information text vector
Degree；
According to the similarity being calculated, advertising programme map listing is generated.
6. a kind of intelligent put-on method of television advertising according to claim 1, it is characterised in that: described according to live streaming frequency
Road information and advertising programme map listing, the step for generating advertising information to be put, comprising the following steps:
The direct broadcast band information and programme televised live information association that user is watched, obtain the programme televised live that user is watching；
According to advertising programme map listing, confirm that advertising information to be put, the advertising information to be put are being watched with user
Programme televised live it is corresponding.
7. a kind of intelligent put-on method of television advertising according to claim 1, it is characterised in that: the advertisement to be put
Information includes image in 2 D code.
8. a kind of intelligent jettison system of television advertising, it is characterised in that: include:
First participle module establishes advertising information text vector for carrying out first participle processing to advertising information；
Second word segmentation module establishes programme information text vector for carrying out the second word segmentation processing to programme televised live information；
Mapping block generates advertisement section for carrying out matching primitives to advertising information text vector and programme information text vector
Mesh map listing；
Module is obtained, for obtaining the direct broadcast band information and set top box information that user watches in real time；
Generation module, for generating advertising information to be put according to direct broadcast band information and advertising programme map listing；
Putting module, for carrying out advertisement dispensing to user according to set top box information and advertising information to be put.
9. a kind of intelligent jettison system of television advertising, it is characterised in that: include:
At least one processor；
At least one processor, for storing at least one program；
When at least one described program is executed by least one described processor, so that at least one described processor is realized as weighed
Benefit requires the intelligent put-on method of television advertising described in any one of 1-7.
10. a kind of storage medium, wherein being stored with the executable instruction of processor, it is characterised in that: the processor is executable
Instruction when executed by the processor for executes as television advertising of any of claims 1-7 intelligence dispensing side
Method.
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| CN201811495548.2A CN109803156B (en) | 2018-12-07 | 2018-12-07 | Intelligent delivery method, system and storage medium for television advertisement |
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| CN201811495548.2A CN109803156B (en) | 2018-12-07 | 2018-12-07 | Intelligent delivery method, system and storage medium for television advertisement |
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| CN111105269A (en) * | 2019-11-29 | 2020-05-05 | 北京云测信息技术有限公司 | Advertisement putting processing method, device, equipment and storage medium |
| CN111861548A (en) * | 2020-06-30 | 2020-10-30 | 深圳市宝视达广告控股有限公司 | Advertisement putting and displaying method and device, storage medium and computer equipment |
| CN116503116A (en) * | 2023-06-29 | 2023-07-28 | 江西时刻互动科技股份有限公司 | Advertisement putting time management method and device |
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| CN109803156B (en) | 2021-11-23 |
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