CN110555736B

CN110555736B - Control method and device for advertising based on published demand information

Info

Publication number: CN110555736B
Application number: CN201910837768.7A
Authority: CN
Inventors: 王志玲
Original assignee: Guangdong Jubaowu Media Co ltd
Current assignee: Guangdong Jubaowu Media Co ltd
Priority date: 2019-09-05
Filing date: 2019-09-05
Publication date: 2022-06-03
Anticipated expiration: 2039-09-05
Also published as: CN110555736A

Abstract

The invention discloses a control method and a device for advertising based on issued demand information, wherein the method comprises the steps of obtaining recipient information of an express package, wherein the express package is an express package to be delivered or self-picked up; judging whether a target person matched with the recipient information issues the demand information or not according to the recipient information; when the target person is judged to release the demand information, determining the target advertisement content matched with the demand information; and generating advertisement information to be carried on the express package based on the target advertisement content. Therefore, the method and the device can determine the advertisement content matched with the demand information through the demand information of the target person matched with the recipient information, and generate the advertisement information borne on the express package based on the advertisement content, can fully utilize the information resource of the express package to realize the accurate delivery of the express package advertisement information, meet the requirements of users, improve the experience of the users, and are beneficial to improving the popularization effect of the advertisement information.

Description

Control method and device for advertising based on published demand information

Technical Field

The invention relates to the technical field of internet, in particular to a control method and a control device for advertising based on published demand information.

Background

With the rapid development of the internet, electronic commerce is becoming mature day by day, and express services are striking. According to incomplete statistics, the number of express packages in the whole country is up to more than 300 hundred million every year at present, an express network covers all over the country, the number of addressees is hundreds of millions of people every day, various package information (such as addressee information and the like) is often attached to express packages, different package information is often attached to different express packages, and the increasing various express packages form a certain information resource. Therefore, how to fully utilize the information resources formed by the express packages is very important.

Disclosure of Invention

The invention aims to solve the technical problem of providing a control method and a device for advertising based on published demand information, which can realize accurate delivery of advertising information of express packages by fully utilizing information resources of the express packages.

In order to solve the above technical problem, a first aspect of an embodiment of the present invention discloses a method for controlling advertisement delivery based on published demand information, where the method includes:

The method comprises the steps of obtaining recipient information of a certain express package, wherein the certain express package is an express package to be distributed or an express package to be self-picked up;

judging whether a target person matched with the recipient information issues demand information or not according to the recipient information;

when the target person is judged to release the demand information, determining target advertisement content matched with the demand information;

and generating advertisement information needing to be carried on the certain express package based on the target advertisement content.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after the generating advertisement information that needs to be carried on the certain express package based on the target advertisement content, the method further includes:

acquiring a first operation behavior of the target person for the advertisement information, wherein the first operation behavior comprises at least one of a viewing behavior, a sharing behavior, an evaluation behavior, a praise behavior, a collection behavior and an order placing behavior;

judging whether the releasing basis meets the requirements of the target personnel or not according to the releasing basis corresponding to the advertisement information and the first operation behavior;

And when the requirement of the target personnel is judged not to be met, changing the putting basis.

counting a target condition matched with the advertisement information in a first preset time period, wherein the target condition comprises a second operation behavior of the target person on the advertisement information and/or a delivery condition of the advertisement information, the second operation behavior comprises at least one of a viewing behavior, a sharing behavior, an evaluation behavior, a praise behavior, a collection behavior and an order placing behavior, and the starting time in the first preset time period is the time when the target person is detected to obtain the certain express package;

and analyzing the advertising effect of the advertisement information according to the target condition and a pre-established analysis model.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the advertisement information includes different categories of advertisement contents;

and after generating the advertisement information to be carried on the certain express package based on the target advertisement content, the method further comprises:

Counting third operation behaviors of the target person for the different types of advertisement contents in a second preset time period, wherein the starting time of the second preset time period is the time when the target person is detected to obtain the certain express package;

determining the acceptance degree of the target person for the different types of advertisement contents according to the third operation behavior;

selecting a target acceptance degree with the acceptance degree larger than or equal to a preset acceptance degree threshold value from all the acceptance degrees;

and determining the category of the advertisement content corresponding to the target acceptance degree, and using the category as a basis for subsequently releasing the advertisement information of the express package corresponding to the target personnel.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the requirement information includes a plurality of pieces of sub-requirement information;

and after the requirement information is judged to be issued and before the target advertisement content matched with the requirement information is determined, the method further comprises the following steps:

screening target demand information with the demand degree greater than or equal to a preset demand degree threshold value from all the sub-demand information;

wherein the determining the target advertisement content matched with the demand information comprises:

And determining the target advertisement content matched with the target demand information.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the number of the target demand information is greater than 1;

after the target advertisement content matched with the target demand information is determined and before the advertisement information needing to be carried on the certain express package is generated based on the target advertisement content, the method further comprises the following steps:

classifying the target advertisement content based on the demand type of all the target demand information to obtain a plurality of sub-target advertisement contents;

wherein the generating of the advertisement information to be carried on the certain express package based on the target advertisement content includes:

and generating sub-advertisement information corresponding to each piece of sub-target advertisement content based on each piece of sub-target advertisement content, wherein all the sub-advertisement information forms advertisement information which needs to be carried on the certain express package.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after determining that the target person has issued the demand information, and before determining the target advertisement content matching the demand information, the method further includes:

Determining a required date range corresponding to the required information, and judging whether the current date falls in the required date range;

and when the current date is judged to be within the required date range, triggering and executing the operation of determining the target advertisement content matched with the required information.

The second aspect of the embodiments of the present invention discloses a control device for advertisement delivery based on published demand information, the device includes an acquisition module, a judgment module, a determination module, and a generation module, wherein:

the acquisition module is used for acquiring the addressee information of a certain express package, wherein the certain express package is an express package to be delivered or an express package to be self-picked up;

the judging module is used for judging whether the target personnel matched with the recipient information release the demand information or not according to the recipient information;

the determining module is used for determining the target advertisement content matched with the demand information when the judging module judges that the demand information is issued by the target personnel;

and the generating module is used for generating the advertisement information which needs to be carried on the certain express package based on the target advertisement content.

As an optional implementation manner, in a second aspect of the embodiment of the present invention, the apparatus further includes an acquisition module and a modification module, where:

the acquisition module is configured to acquire a first operation behavior of the target person for the advertisement information after the generation module generates the advertisement information to be carried on the certain express package based on the target advertisement content, where the first operation behavior includes at least one of a viewing behavior, a sharing behavior, an evaluation behavior, an approval behavior, a collection behavior, and an ordering behavior;

the judging module is further used for judging whether the releasing basis meets the requirements of the target personnel according to the releasing basis corresponding to the advertisement information and the first operation behavior;

and the changing module is used for changing the putting basis when the judging module judges that the requirement of the target personnel is not met.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the apparatus further includes a first statistical module and an analysis module, wherein:

the first statistical module is configured to count a target situation matched with the advertisement information in a first preset time period after the generation module generates the advertisement information to be carried on the certain express package based on the target advertisement content, where the target situation includes a second operation behavior of the target person on the advertisement information and/or a delivery situation of the advertisement information, the second operation behavior includes at least one of a viewing behavior, a sharing behavior, an evaluation behavior, a praise behavior, a collection behavior, and an order placing behavior, and a start time in the first preset time period is a time when the target person is detected to obtain the certain express package;

And the analysis module is used for analyzing the delivery effect of the advertisement information according to the target condition and a pre-established analysis model.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the advertisement information includes different categories of advertisement contents;

and, the apparatus further comprises a second statistics module and a selection module, wherein:

the second counting module is configured to count a third operation behavior of the target person for the different types of advertisement content within a second preset time period after the generating module generates, based on the target advertisement content, advertisement information that needs to be carried on the certain express package, where a starting time of the second preset time period is a time when the target person is detected to obtain the certain express package;

the determining module is further configured to determine, according to the third operation behavior, the acceptance degree of the target person for the different types of advertisement content;

the selection module is used for selecting a target acceptance degree of which the acceptance degree is greater than or equal to a preset acceptance degree threshold value from all the acceptance degrees;

the determining module is further configured to determine a category of the advertisement content corresponding to the target acceptance degree, and serve as a basis for subsequently delivering the advertisement information of the express package corresponding to the target person.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the requirement information includes a plurality of pieces of sub-requirement information;

and, the apparatus further comprises a screening module, wherein:

the screening module is used for screening the target demand information of which the demand degree is greater than or equal to a preset demand degree threshold value from all the sub-demand information after the judging module judges that the demand information is issued and before the determining module determines the target advertisement content matched with the demand information;

the mode of determining the target advertisement content matched with the demand information by the determining module is specifically as follows:

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the number of the target demand information is greater than 1;

and, the apparatus further comprises a classification module, wherein:

the classification module is used for classifying the target advertisement content based on the demand type of all the target demand information to obtain a plurality of sub-target advertisement contents after the determination module determines the target advertisement content matched with the target demand information and before the generation module generates the advertisement information needing to be carried on the certain express package based on the target advertisement content;

The mode that the generation module generates the advertisement information needing to be carried on the certain express package based on the target advertisement content specifically includes:

and generating sub-advertisement information corresponding to each piece of sub-target advertisement content based on each piece of sub-target advertisement content, wherein all the sub-advertisement information forms advertisement information needing to be carried on the certain express package.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the determining module is further configured to determine a demand date range corresponding to the demand information after the determining module determines that the target person has issued the demand information and before determining the target advertisement content matching the demand information;

the judging module is further configured to judge whether the current date falls within the required date range, and when the current date is judged to fall within the required date range, trigger the determining module to perform the operation of determining the target advertisement content matched with the required information.

The third aspect of the embodiments of the present invention discloses another control device for advertisement delivery based on published demand information, where the device includes:

A memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute the control method for advertising based on the issued demand information disclosed in the first aspect of the embodiments of the present invention.

A fourth aspect of the present invention discloses a computer-readable storage medium storing a computer program, where the computer program enables a computer to execute the method for controlling advertisement delivery based on published demand information disclosed in the first aspect of the present invention.

A fifth aspect of an embodiment of the present invention discloses a computer program product, which, when running on a computer, enables the computer to execute the control method for advertising based on published demand information disclosed in the first aspect.

Compared with the prior art, the embodiment of the invention has the following beneficial effects:

the embodiment of the invention discloses a control method and a device for advertising based on published demand information, wherein the method comprises the steps of obtaining recipient information of a certain express package, wherein the certain express package is an express package to be delivered or an express package to be self-picked up; judging whether a target person matched with the recipient information issues the demand information or not according to the recipient information; when the target person is judged to release the demand information, determining the target advertisement content matched with the demand information; and generating advertisement information needing to be carried on a certain express package based on the target advertisement content. Therefore, by acquiring the recipient information of the express package, determining the advertisement content matched with the demand information based on the demand information issued by the target personnel matched with the recipient information, and generating the advertisement information carried on the express package based on the advertisement content, the embodiment of the invention can fully utilize the information resource of the express package to realize the accurate delivery of the advertisement information of the express package, meet the demand of the user, improve the experience of the user, and is beneficial to improving the popularization effect of the advertisement information.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without creative efforts.

Fig. 1 is a schematic flowchart of a control method for advertisement delivery based on published demand information according to an embodiment of the present invention;

fig. 2 is a schematic flowchart of another control method for advertisement delivery based on published demand information according to an embodiment of the present disclosure;

fig. 3 is a schematic structural diagram of a control device for advertisement delivery based on published demand information according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of another control device for advertisement delivery based on published demand information according to an embodiment of the present invention;

fig. 5 is a schematic structural diagram of another control device for advertisement delivery based on published demand information according to an embodiment of the present invention.

Detailed Description

For better understanding and implementation, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or modules is not necessarily limited to those steps or modules explicitly listed, but may include other steps or modules not expressly listed or inherent to such process, method, article, or apparatus.

The embodiment of the invention discloses a control method and a device for advertising based on issued demand information, which can be used for determining advertising content matched with the demand information based on the demand information issued by target personnel matched with the recipient information by acquiring the recipient information of an express package and generating advertising information borne on the express package based on the advertising content, can be used for realizing accurate delivery of the advertising information of the express package by fully utilizing information resources of the express package, meeting the demand of a user, improving the experience of the user and being beneficial to improving the popularization effect of the advertising information. The following are detailed descriptions.

Example one

Referring to fig. 1, fig. 1 is a schematic flowchart of a control method for advertising based on published demand information according to an embodiment of the present invention. The method shown in fig. 1 is applied to a control platform for advertisement delivery of express packages, and the embodiment of the present invention is not limited thereto. As shown in fig. 1, the method for controlling advertisement delivery based on published demand information may include the following steps:

101. The control platform acquires addressee information of a certain express package, wherein the certain express package is an express package to be delivered or an express package to be self-picked up.

In the embodiment of the present invention, the recipient information may include at least one of a contact address of the recipient, a name of the recipient, and an identifier of the recipient. Further, the recipient information may further include at least one of an address of the recipient, a gender of the recipient, an identity of the recipient (e.g., a student identity), and a delivery time (or a self-service time) of a certain delivery package, which is not limited in the embodiments of the present invention.

102. And the control platform judges whether the target person matched with the recipient information issues the required information or not according to the recipient information. When the result of the determination in step 102 is yes, the step 103 of executing the table may be triggered; when the result of the determination in step 102 is yes, the process may be ended.

In the embodiment of the present invention, the target person matched with the recipient information may include a recipient corresponding to a certain express package and/or a related person of the recipient, for example: friends, etc. Therefore, the more the target personnel include, the more the demand information includes, the more the demand information is acquired, and the subsequent generation of the advertisement content matched with the demand information is facilitated.

In the embodiment of the present invention, as an optional implementation manner, the determining, by the control platform, whether the target person matched with the recipient information has issued the demand information according to the recipient information may include:

the control platform checks an account corresponding to the target person according to the recipient information and checks whether a release identifier of the demand information exists in the account;

and when the release identification of the required information is judged to exist, the control platform determines that the target person matched with the receiver information has released the required information.

Therefore, the optional implementation mode can realize the issuing judgment of the demand information by checking the account corresponding to the target person.

In this embodiment of the present invention, as another optional implementation manner, the determining, by the control platform, whether the target person matched with the recipient information has issued the demand information according to the recipient information may include:

the control platform judges whether a demand information release request sent by a target person corresponding to the recipient information is received or not according to the recipient information;

and when the fact that the demand information release request sent by the target person corresponding to the recipient information is received is judged, the control platform determines that the target person matched with the recipient information releases the demand information.

In this optional embodiment, further, when it is determined that the demand information publishing request sent by the target person corresponding to the recipient information is received, the control platform determines the demand information corresponding to the demand information publishing request, and triggers to execute step 103.

Therefore, the optional implementation method can realize the issuing judgment of the demand information by judging whether the target person corresponding to the recipient information triggers the demand information issuing request.

In the embodiment of the invention, the two methods for judging the release demand information can occur simultaneously or in a front-back manner, and the occurrence sequence is not fixed.

Therefore, the optional embodiment provides two methods for judging the release demand information, which can improve the flexibility of judging the release demand information and the accuracy and reliability of judging the release demand information.

103. And the control platform determines the target advertisement content matched with the demand information.

In the embodiment of the present invention, the requirement information is any one of requirement information, for example: and (5) English tutoring demand information.

In the embodiment of the present invention, the target advertisement content is determined by the requirement information, for example, when the requirement information is a requirement for improving the spoken english ability, the target advertisement content may include at least one of advertisement contents of an english training institution, advertisement contents of an spoken english book, and the like.

As an alternative embodiment, after determining that the target person has issued the demand information in step 102 and before executing step 103, the method for controlling advertisement placement based on issued demand information may include the following steps:

the control platform judges whether the target person comprises a receiver corresponding to a certain express package and a relation person of the receiver;

when the judgment result is yes, the control platform judges whether the requirement information of the receiver and the requirement information of the relation person are the same requirement information;

when the requirement information of the receiver and the requirement information of the relation person are judged to be the same requirement information, the control platform triggers and executes the step 103.

In this optional embodiment, as an optional implementation manner, the determining, by the control platform, whether the demand information of the recipient and the demand information of the relation are the same demand information may include:

the control platform determines a first requirement identification corresponding to the requirement information of the receiver and a second requirement identification corresponding to the requirement information of the relation person, and calculates the requirement similarity of the first requirement identification and the second requirement identification;

the control platform judges whether the requirement similarity is larger than or equal to a preset requirement similarity threshold (for example, 90% and the like), and when the judgment result is yes, the requirement information of the receiver and the requirement information of the relation person are determined to be the same requirement information.

Therefore, the optional implementation method can realize the judgment of the requirement information by calculating the requirement similarity between the requirement identification corresponding to the addressee and the requirement identification corresponding to the relation person.

In this optional embodiment, further, when it is determined that the demand information of the recipient is not the same as the demand information of the corresponding person, the control platform determines that the demand information of the recipient is the first demand information and determines that the demand information of the corresponding person is the second demand information;

in this optional embodiment, as an optional implementation manner, the determining, by the control platform, the target advertisement content matched with the demand information may include:

the control platform determines a first advertisement content matched with the first demand information and a second advertisement content matched with the second demand information respectively, the first advertisement content and the second advertisement content constitute a target advertisement content, and triggers execution of step 104, and at this time, the advertisement information carried on the certain express package in step 104 is composed of the first advertisement information of the first advertisement content and the second advertisement information of the second advertisement content.

Therefore, when the optional embodiment judges that the recipients and the relationship persons of the recipients all issue the demand information, whether the issued demand information is the same demand information is further judged, and if the judgment result is yes, the advertisement content matched with the demand information is directly determined, so that the matching efficiency of the advertisement content can be improved; and when the judgment result is negative, respectively matching the advertisement contents for the receiver and the relation person, and being capable of individually matching the advertisement contents and further accurately delivering the advertisement contents.

As another alternative embodiment, after step 102 is performed and before step 103 is performed, the method for controlling advertisement placement based on published demand information may include the following steps:

the demand information comprises a plurality of pieces of sub-demand information, and the control platform screens target demand information with the demand degree greater than or equal to a preset demand degree threshold value from all the pieces of sub-demand information;

the control platform determines targeted advertising content that matches the targeted demand information.

Therefore, before determining the target advertisement content matched with the demand information, the optional embodiment selects the target demand information with the demand degree greater than or equal to the preset demand degree from all the demand information, and then determines the target advertisement content matched with the target demand information, so that the data volume of the demand information can be reduced, the advertisement content of all the demand information does not need to be determined, the determination efficiency, accuracy and reliability of the advertisement content are improved, the advertisement content is delivered in a targeted manner, and the delivery effect of the advertisement content is improved.

As another alternative, after the step 102 is performed, and before the step 103 is performed or the above operation of determining the target advertisement content matching the target demand information is performed, the method for controlling advertisement placement based on the issued demand information may include the following steps:

the control platform determines a required date range corresponding to the required information and judges whether the current date falls within the required date range;

when the current date is judged to be within the required date range, the step 103 or the operation of determining the target advertisement content matched with the target required information is triggered to be executed.

For example, if the current date is 8 months and 5 days, and the validity period corresponding to the demand information is 6 months and 1 days to 9 months and 5 days, it indicates that the current date falls within the demand date range corresponding to the demand information, that is, the demand information is valid; if the validity period corresponding to the demand information is 6/month 1-7/month 31, it indicates that the current date does not fall within the demand date range corresponding to the demand information, i.e. the demand information is invalid.

Therefore, the optional embodiment can reduce the occurrence of determining the advertisement content for the invalid demand information by executing the subsequent operation when the current date falls within the demand date range of the demand information, thereby reducing the possibility of wasting the advertisement resources.

As another alternative embodiment, the method for controlling advertisement delivery based on published demand information may include the following steps:

when the current date is judged not to fall within the range of the required date, the control platform determines the historical requirement condition corresponding to the required information and determines the target requirement degree of the required information according to the historical requirement condition;

the control platform judges whether the demand degree of the target demand information is greater than or equal to a target preset demand degree threshold value, and when the judgment result is yes, the control platform triggers and executes the step 103 or the operation of determining the target advertisement content matched with the target demand information.

As can be seen, in the optional embodiment, when it is determined that the current date does not fall within the demand date range of the demand information, it is further determined whether the demand level of the demand information is greater than or equal to the preset demand level threshold, and if yes, the subsequent operation is still continuously performed, so that the possibility that the user misses the advertisement information corresponding to the demand information due to forgetting to change the demand date corresponding to the demand information can be reduced, thereby satisfying the demand of the user, improving the experience of the user, or improving the possibility that the advertisement information appears by using the high demand level corresponding to the demand information.

As still another alternative, after the step 102 is performed and before the step 103 is performed, the method for controlling advertisement placement based on the issued demand information may include the following steps:

the control platform acquires attribute information corresponding to the target person according to the recipient information;

in this optional embodiment, as an optional implementation manner, the determining, by the control platform, the target advertisement content matched with the demand information may include;

and the control platform determines the target advertisement content according to the attribute information corresponding to the target person and the demand information.

Therefore, before the target advertisement content is determined, the attribute information of the target person corresponding to the recipient information is further determined, and the attribute information and the demand information are combined together to determine the target advertisement content, so that the personalized advertisement content can be determined, the determination accuracy and reliability of the advertisement content are improved, the advertisement content meeting the user demand is selected for the user, and the experience of the user is improved.

104. And the control platform generates advertisement information which needs to be carried on the certain express package based on the target advertisement content.

As another alternative, after determining the target advertisement content matching the target demand information and before generating the advertisement information to be carried on a certain express package based on the target advertisement content, the method for controlling advertisement delivery based on the published demand information may include the following steps:

the quantity of the target demand information is more than 1, and the control platform classifies the target advertisement contents based on the demand types of all the target demand information to obtain a plurality of sub-target advertisement contents;

in this optional embodiment, as an optional implementation manner, the generating, by the control platform, advertisement information that needs to be carried on a certain express package based on the target advertisement content may include:

and the control platform generates sub-advertisement information corresponding to each sub-target advertisement content based on each sub-target advertisement content, and all the sub-advertisement information forms the advertisement information which needs to be carried on a certain express package.

Therefore, in the optional embodiment, when the number of the target demand information is greater than or equal to 1, the target demand information is classified, and the corresponding advertisement information is generated based on each piece of sub-target demand information, so that organized advertisement information can be obtained, the generation accuracy and reliability of the advertisement information are improved, and the user can conveniently view the advertisement information.

As another alternative embodiment, after the step 104 is performed, the method for controlling advertisement placement based on published demand information may include the following steps:

the control platform counts a target condition matched with the advertisement information in a first preset time period, wherein the target condition comprises a second operation behavior of the target person on the advertisement information and/or a delivery condition of the advertisement information, the second operation behavior comprises at least one of a viewing behavior, a sharing behavior, an evaluation behavior, a praise behavior, a collection behavior and an ordering behavior, and the starting time in the first preset time period is the time when the target person is detected to obtain a certain express package;

and the control platform analyzes the advertising effect of the advertising information according to the target condition and a pre-established analysis model.

In this alternative embodiment, the advertisement content delivery condition may include at least one of a delivery object of the advertisement content (e.g., college students, etc.), a delivery form of the advertisement content (e.g., teletext, etc.), and a delivery time point of the advertisement content (e.g., 10.00am, etc.), which is not limited in this alternative embodiment.

It can be seen that, after the advertisement information that needs to be carried on the certain express package is generated based on the target advertisement content, the optional embodiment further counts the operation behaviors of the user for the advertisement information within a period of time, analyzes the delivery effect of the advertisement information based on the operation behaviors, the delivery condition of the advertisement information and the pre-established analysis model, enables advertisement delivery personnel to know the delivery effect of the advertisement information, optimizes the delivery scheme of the advertisement information according to the delivery effect of the advertisement information, improves the promotion and publicity efficiency of the advertisement information, analyzes the operation behaviors and the delivery condition of the advertisement information based on the pre-established analysis model, can improve the analysis accuracy and reliability of the advertisement information, and is further beneficial to optimizing the delivery scheme of the advertisement information.

As still another alternative, the advertisement information includes different categories of advertisement contents, and after the step 104 of executing, the method for controlling advertisement placement based on the issued demand information may include the steps of:

the control platform counts third operation behaviors of the target person for different types of advertisement contents in a second preset time period, wherein the starting time of the second preset time period is the time when the target person is detected to obtain a certain express package;

the control platform determines the acceptance degree of the target personnel aiming at different types of advertisement contents according to the third operation behavior;

the control platform selects a target acceptance degree with the acceptance degree greater than or equal to a preset acceptance degree threshold value from all the acceptance degrees;

the control platform determines the category of the advertisement content corresponding to the target acceptance degree, and the category is used as a basis for subsequently releasing the advertisement information to the target express package, wherein the target express package is the express package corresponding to the target person.

It can be seen that, in this optional embodiment, after the advertisement information that needs to be carried on the certain express package is generated based on the target advertisement content, the operation behaviors of the user on the advertisement contents of different categories are further counted, the acceptance degrees of the advertisement contents of different categories are determined according to the operation behaviors, and the advertisement content category with the acceptance degree greater than or equal to the preset acceptance degree threshold value is selected from the advertisement content categories, and the advertisement content delivery basis of the subsequent express package carried on the user can be adjusted according to the operation behaviors of the user on the advertisement contents of different categories, so that the advertisement content to be delivered is adjusted, thereby realizing the targeted advertisement content delivery, and being beneficial to improving the popularization effect of the advertisement content.

It can be seen that by implementing the embodiment described in fig. 1, the advertisement content matched with the demand information is determined based on the demand information issued by the target person matched with the recipient information, and the advertisement information borne on the express package is generated based on the advertisement content, so that the information resource of the express package can be fully utilized to realize accurate delivery of the advertisement information of the express package, the demand of the user is met, the experience of the user is improved, and the promotion effect of the advertisement information is improved. In addition, the data volume of the demand information can be reduced, the determining efficiency, the accuracy and the reliability of the advertisement content are improved, the advertisement content is put in a targeted manner, and the putting effect of the advertisement content is improved; the occurrence of determining advertising content for invalid demand information can also be reduced; the possibility that the user misses the advertisement information corresponding to the demand information due to forgetting to change the demand date corresponding to the demand information can be reduced; the possibility of showing the advertisement information can be improved by utilizing the high demand degree corresponding to the demand information; personalized advertisement content can be determined, and the accuracy and reliability of determination of the advertisement content are improved; the flexibility of judgment of the release demand information can be improved, and the accuracy and reliability of judgment of the release demand information can be improved.

Example two

Referring to fig. 2, fig. 2 is a schematic flowchart of another control method for advertisement delivery based on published demand information according to an embodiment of the present disclosure. The method shown in fig. 2 is applied to a control platform for advertisement delivery of express packages, and the embodiment of the present invention is not limited thereto. As shown in fig. 2, the method for controlling advertisement delivery based on published demand information may include the following steps:

201. the control platform acquires the addressee information of a certain express package, wherein the certain express package is an express package to be delivered or an express package to be self-picked up.

202. And the control platform judges whether the target personnel matched with the recipient information release the required information or not according to the recipient information. When the result of the determination in step 202 is yes, the step 203 of executing the table may be triggered; when the result of the determination in step 202 is yes, the process may be ended.

203. And the control platform determines the target advertisement content matched with the demand information.

204. And the control platform generates advertisement information which needs to be carried on the certain express package based on the target advertisement content.

205. And the control platform acquires a first operation behavior of the target person aiming at the advertisement information.

In this embodiment of the present invention, the first operation behavior may include at least one of a view behavior, a share behavior, an evaluation behavior, a like behavior, a collection behavior, and an order placing behavior, which is not limited in this embodiment of the present invention.

As an optional embodiment, after step 204 is performed and before step 205 is performed, the method for controlling advertisement delivery based on published demand information may further include the following steps:

the control platform determines that a target person obtains a parcel date and a current date of a certain express parcel, and calculates a date length between the parcel date and the current date based on the parcel date and the current date;

the control platform determines whether the date length is greater than or equal to a preset date length (e.g., 30 days, etc.), and if so, triggers step 205.

Therefore, in the optional embodiment, before the first operation action of the target person for the advertisement information corresponding to the recipient information is collected, whether the date length between the parcel date of the certain express package obtained by the target person and the current date is greater than or equal to the preset date length is judged, and when the judgment result is yes, the subsequent operation of collecting the operation action is executed, so that the possibility of collecting the operation actions as much as possible can be improved, and the accuracy and the reliability of judging whether the subsequent advertisement information is delivered according to the requirement of the user is met are improved.

As another optional embodiment, the method for controlling advertisement placement based on published demand information may further include the following steps:

when the date length is not greater than or equal to the preset date length, the control platform determines whether the certain express package is a special express package, and when the certain express package is determined to be a special express package, the step 205 is triggered.

In this alternative embodiment, the special package is an experiential express package that requires the target person to complete the operation of the advertising message on the special express package as soon as possible.

It is obvious that, in this optional embodiment, when it is determined that the date length of a certain express package is not greater than or equal to the preset date length, it is further determined whether the certain express package is a special express package, and when the determination result is yes, a subsequent operation of collecting an operation behavior is performed, so that the collection flexibility and efficiency of the operation behavior can be improved, and the determination efficiency of whether the demand of the user is met according to the delivery basis of subsequent advertisement information is improved.

206. And the control platform judges whether the releasing basis meets the requirements of the target personnel according to the releasing basis corresponding to the advertisement information and the first operation behavior. When the result of the determination in step 206 is negative, step 207 may be triggered to be executed; when the result of the determination in step 206 is yes, the process may be ended.

In the embodiment of the present invention, the delivery basis at least includes the requirement information, and may further include at least one of the property information of the object and the target person in the express package, which is not limited in the embodiment of the present invention.

207. And the control platform changes the release basis.

For example, when the delivery basis of advertisement information delivery is based on the items in the express package, if the target person does not check or rarely purchases the same items or similar items through a big camp of a treasure house after checking, the advertisement is not delivered according to the items in the express package within a period of time (for example, half a month).

Therefore, after the advertisement information needing to be carried on a certain express package is generated, the operation behaviors of the user aiming at the advertisement information are further collected, whether the delivery basis of the advertisement information meets the requirements of the user is judged according to the operation behaviors and the delivery basis of the advertisement information, and when the delivery basis of the advertisement information does not meet the requirements of the user, the delivery basis of the advertisement information is changed, the advertisement information meeting the requirements of the user can be obtained, and therefore the delivery flexibility and the delivery effect of the advertisement information are improved.

In the embodiment of the present invention, please refer to the detailed description of steps 101 to 104 in the first embodiment for the related description of steps 201 to 204, which is not repeated herein.

It can be seen that, by implementing another control method for advertising based on the published demand information described in fig. 2, by acquiring recipient information of an express package, determining advertisement content matched with the demand information based on the demand information published by target personnel matched with the recipient information, and generating advertisement information borne on the express package based on the advertisement content, accurate delivery of the advertisement information of the express package can be achieved by fully utilizing information resources of the express package, requirements of users are met, experience of the users is improved, and promotion effect of the advertisement information is improved. In addition, the advertisement information meeting the requirements of the user can be obtained, so that the delivery flexibility and the delivery effect of the advertisement information are improved; the possibility of acquiring as many operation behaviors as possible can be improved, so that the accuracy and reliability of judgment on whether the follow-up advertising information delivery basis meets the requirements of users or not can be improved; the collection flexibility and efficiency of the operation behavior can be improved, and the judgment efficiency of whether the subsequent advertising information delivery basis meets the requirements of the user or not can be improved.

EXAMPLE III

Referring to fig. 3, fig. 3 is a schematic structural diagram of a control device for advertising based on published demand information according to an embodiment of the present invention. The apparatus described in fig. 3 may be applied to a control platform for delivering an advertisement of an express package, and the embodiment of the present invention is not limited thereto. As shown in fig. 3, the control device for advertising based on published demand information may include an obtaining module 301, a judging module 302, a determining module 303, and a generating module 304, wherein:

The obtaining module 301 is configured to obtain recipient information of a certain express package, where the certain express package is an express package to be delivered or an express package to be self-picked up.

The determining module 302 is configured to determine whether the target person matched with the recipient information has issued the required information according to the recipient information.

A determining module 303, configured to determine, when the determining module 302 determines that the target person has issued the demand information, target advertisement content matched with the demand information.

And the generating module 304 is configured to generate advertisement information that needs to be carried on a certain express package based on the target advertisement content.

It is thus clear that the control device for implementing the advertisement delivery based on the published demand information described in fig. 3 can determine the advertisement content matched with the demand information based on the recipient information of the express package, and generate the advertisement information borne on the express package based on the advertisement content, so that the information resource of the express package can be fully utilized to realize the accurate delivery of the advertisement information of the express package, the demand of the user is met, the experience of the user is improved, and the promotion effect of the advertisement information is improved.

In an optional embodiment, the control device for advertisement delivery based on published demand information may further include an acquisition module 305 and a modification module 306, at this time, a structure of the control device for advertisement delivery based on published demand information may be as shown in fig. 4, where fig. 4 is a schematic structural diagram of another control device for advertisement delivery based on published demand information disclosed in the embodiment of the present invention, where:

the collecting module 305 is configured to collect a first operation behavior of the target person for the advertisement information after the generating module 304 generates the advertisement information to be carried on a certain express package based on the target advertisement content, where the first operation behavior includes at least one of a behavior of viewing the advertisement information, a behavior of sharing the advertisement information, a behavior of evaluating the advertisement information, a behavior of approving the advertisement information, a behavior of collecting the advertisement information, and a behavior of placing an order through the advertisement information.

The determining module 302 is further configured to determine whether the delivery basis meets the requirement of the target person according to the delivery basis corresponding to the advertisement information and the first operation behavior.

A changing module 306, configured to change the release basis when the determining module 302 determines that the requirement of the target person is not met.

It can be seen that, the control device for advertising based on the published demand information described in fig. 4 can further collect the operation behavior of the user for the advertising information after generating the advertising information to be carried on a certain express package, and determine whether the advertising information delivery basis meets the demand of the user according to the operation behavior and the advertising information delivery basis, and when the demand is not met, change the delivery basis of the advertising information, and obtain the advertising information meeting the demand of the user, thereby improving the delivery flexibility and delivery effect of the advertising information.

In another optional embodiment, as shown in fig. 4, the apparatus for controlling advertisement delivery based on published demand information may further include a first statistical module 307 and an analysis module 308, where:

the first statistical module 307 is configured to, after the generating module 304 generates the advertisement information that needs to be carried on a certain express package based on the target advertisement content, count a target situation matched with the advertisement information in a first preset time period, where the target situation includes a second operation behavior of the target person on the advertisement information and/or a delivery situation of the advertisement information, the second operation behavior includes at least one of a behavior of viewing the advertisement information, a behavior of sharing the advertisement information, a behavior of evaluating the advertisement information, a behavior of approving the advertisement information, a behavior of collecting the advertisement information, and a behavior of placing an order through the advertisement information, and a start time in the first preset time period is a time when the target person is detected to obtain the certain express package.

And the analysis module 308 is configured to analyze the advertisement information delivery effect according to the target situation and a pre-established analysis model.

In this alternative embodiment, after the survival module 304 completes the operation of generating the advertisement information to be carried on a certain express package based on the target advertisement content, the first statistics module 307 may be triggered to perform the operation of counting the target condition matching the advertisement information within the first preset time period.

It can be seen that, the control device implementing advertisement delivery based on published demand information described in fig. 4 can further count the operation behaviors of the user for the advertisement information in a period of time after generating the advertisement information to be carried on the certain express package based on the target advertisement content, and analyzing the advertisement information delivery effect based on the operation behavior, the advertisement information delivery condition and a pre-established analysis model, so that the advertisement delivery personnel can know the advertisement information delivery effect, and optimizes the advertisement information delivery scheme according to the advertisement information delivery effect, improves the advertisement information promotion and publicity efficiency, and analyzing the operation behavior and the advertisement information putting condition based on the pre-established analysis model, so that the analysis accuracy and reliability of the advertisement information can be improved, and the advertisement information putting scheme can be further optimized.

In yet another alternative embodiment, the advertisement information includes different categories of advertisement contents, and as shown in fig. 4, the control apparatus for advertisement placement based on issued demand information may further include a second statistics module 309 and a selection module 310, where:

the second counting module 309 is configured to count a third operation behavior of the target person for different types of advertisement content in a second preset time period after the generating module 304 generates, based on the target advertisement content, the advertisement information that needs to be carried on a certain express package, where a starting time of the second preset time period is a time when the target person is detected to obtain the certain express package.

The determining module 303 is further configured to determine, according to the third operation behavior, the acceptance degree of the target person for different categories of advertisement content.

A selecting module 310, configured to select a target acceptance degree from all the acceptance degrees, where the acceptance degree is greater than or equal to a preset acceptance degree threshold.

The determining module 303 is further configured to determine a category of the advertisement content corresponding to the target acceptance degree, and use the category as a basis for subsequently delivering the advertisement information to the target express package, where the target express package is an express package corresponding to the target person.

It can be seen that, the control device for advertisement delivery based on the published demand information described in fig. 4 can further count the operation behaviors of the user on different types of advertisement contents after generating the advertisement information to be carried on the certain express package based on the target advertisement content, determine the acceptance degrees of the different types of advertisement contents according to the operation behaviors, and select the advertisement content types with the reception degrees greater than or equal to the preset acceptance degree threshold value, and can adjust the subsequent advertisement content delivery basis carried on the express package of the user according to the operation behaviors of the user on the different types of advertisement contents, thereby adjusting the advertisement content to be delivered, thereby implementing the targeted advertisement content delivery, and being beneficial to improving the popularization effect of the advertisement content.

In yet another optional embodiment, the demand information includes a plurality of sub-demand information, and as shown in fig. 4, the apparatus for controlling advertisement placement based on published demand information may further include a filtering module 311, where:

the screening module 311 is configured to screen the target demand information with the demand degree greater than or equal to a preset demand degree threshold from all the sub-demand information after the determining module 302 determines that the demand information is issued and before the determining module 303 determines the target advertisement content matched with the demand information.

The mode of determining the target advertisement content matched with the demand information by the determining module 303 is specifically:

It can be seen that, the control device for advertisement delivery based on the published demand information described in fig. 4 can also select the target demand information with the demand degree greater than or equal to the preset demand degree from all the demand information before determining the target advertisement content matched with the demand information, and then determine the target advertisement content matched with the target demand information, so that the data volume of the demand information can be reduced, the advertisement content of all the demand information does not need to be determined, the determination efficiency, accuracy and reliability of the advertisement content are improved, the advertisement content is delivered in a targeted manner, and the delivery effect of the advertisement content is improved.

In a further optional embodiment, the number of the target demand information is greater than 1, and as shown in fig. 4, the apparatus for controlling advertisement delivery based on published demand information may further include a classification module 312, where:

a classification module 312, configured to, after the determination module 303 determines the target advertisement content matching the target demand information, and before the generation module 304 generates the advertisement information to be carried on a certain express package based on the target advertisement content, classify the target advertisement content based on the demand type of all the target demand information, to obtain a plurality of sub-target advertisement contents,

The way for the generating module 304 to generate the advertisement information to be carried on a certain express package based on the target advertisement content specifically is as follows:

and generating sub-advertisement information corresponding to each sub-target advertisement content based on each sub-target advertisement content, wherein all the sub-advertisement information forms the advertisement information needing to be carried on a certain express package.

It can be seen that, the control device for advertising based on the published demand information described in fig. 4 can classify the target demand information when the number of the target demand information is greater than or equal to 1, and generate corresponding advertising information based on each piece of sub-target demand information, so that organized advertising information can be obtained, the generating accuracy and reliability of the advertising information are improved, and the user can conveniently view the information.

In yet another alternative embodiment, as shown in fig. 4, the determining module 303 is further configured to determine a demand date range corresponding to the demand information after the determining module 302 determines that the target person has issued the demand information and before determining the target advertisement content matching the demand information;

the determining module 302 is further configured to determine whether the current date falls within the required date range, and when the current date is determined to fall within the required date range, trigger the determining module 303 to perform the above-mentioned operation of determining the target advertisement content matching the required information.

It can be seen that, the control device implementing advertisement delivery based on published demand information described in fig. 4 can also reduce the occurrence of determining advertisement content for invalid demand information by performing subsequent operations only when the current date falls within the demand date range of the demand information, thereby reducing the possibility of wasting advertisement resources.

In yet another alternative embodiment, as shown in fig. 4, the determining module 303 is further configured to determine a historical demand condition corresponding to the demand information when the judging module 302 judges that the current date does not fall within the demand date range, and determine the target demand degree of the demand information according to the historical demand condition;

the determining module 302 is further configured to determine whether the demand level of the target demand information is greater than or equal to a target preset demand level threshold, and when the determination result is yes, trigger the determining module 303 to perform the operation of determining the target advertisement content matched with the demand information.

It can be seen that, when the control device for advertising based on the published demand information described in fig. 4 is implemented, it can further determine whether the demand degree of the demand information is greater than or equal to the preset demand degree threshold value when it is determined that the current date does not fall within the demand date range of the demand information, and if so, continue to perform subsequent operations, which can reduce the possibility that the user misses the advertisement information corresponding to the demand information due to forgetting to change the demand date corresponding to the demand information, thereby satisfying the demand of the user, improving the experience of the user, or improving the possibility that the advertisement information appears by using the high demand degree corresponding to the demand information.

In yet another alternative embodiment, as shown in fig. 4, the determining module 303 is further configured to, after the determining module 302 determines that the target person matching the recipient information has issued the demand information according to the recipient information, and before determining the target advertisement content matching the demand information, obtain attribute information corresponding to the target person according to the recipient information;

in this optional embodiment, as an optional implementation manner, the determining module 303 determines a manner of the target advertisement content matched with the demand information specifically;

and determining the target advertisement content according to the attribute information corresponding to the target person and the demand information.

It can be seen that, by implementing the control device for advertisement delivery based on the published demand information described in fig. 4, before determining the target advertisement content, the attribute information of the target person corresponding to the recipient information can be further determined, and the attribute information and the demand information are combined together to determine the target advertisement content, so that the personalized advertisement content can be determined, the determination accuracy and reliability of the advertisement content can be improved, the advertisement content meeting the user demand can be selected for the user, and the experience of the user can be improved.

In yet another alternative embodiment, as shown in fig. 4, the determining module 302 is further configured to, after the generating module 304 generates the advertisement information that needs to be carried on the certain express package based on the target advertisement content and before the collecting module 305 collects the first operation behavior of the target person for the advertisement information, determine a package date and a current date when the target person obtains the certain express package, calculate a date length between the package date and the current date based on the package date and the current date, determine whether the date length is greater than or equal to a preset date length (for example, 30 days, etc.), and, when a result of the determination is yes, trigger the collecting module 305 to perform the operation of collecting the first operation behavior of the target person for the advertisement information.

It can be seen that, by implementing the control device for advertising based on the published demand information described in fig. 4, before acquiring the first operation behavior of the target person for advertising information corresponding to the recipient information, it can be determined whether the date length between the parcel date of the certain express parcel acquired by the target person and the current date is greater than or equal to the preset date length, and when the determination result is yes, the subsequent operation of acquiring the operation behavior is executed, so that the possibility of acquiring as many operation behaviors as possible can be improved, and the accuracy and reliability of determining whether the demand of the user is met according to the subsequent advertising information can be improved.

In a further alternative embodiment, as shown in fig. 4, the determining module 302 is further configured to determine whether the certain express package is a special express package when it is determined that the date length is not greater than or equal to the preset date length, and trigger the collecting module 305 to perform the operation of collecting the first operation behavior of the target person for the advertisement information when it is determined that the certain express package is a special express package.

In this alternative embodiment, the special package is an experiential express package that requires the target person to complete the operation of the advertising information on the special express package as quickly as possible.

It can be seen that, the control device for advertising based on the published demand information described in fig. 4 can further determine whether a certain express package is a special express package when determining that the date length of the certain express package is not greater than or equal to the preset date length, and when the determination result is yes, perform subsequent operation of collecting operation behaviors, so that the collection flexibility and efficiency of the operation behaviors can be improved, and the determination efficiency of whether the subsequent advertising information delivery basis meets the demand of the user is improved.

In yet another alternative embodiment, the determining module 302 is further configured to determine whether the target person includes a recipient corresponding to a certain express package and a relationship of the recipient after determining that the target person has issued the demand information and before the determining module 303 determines the target advertisement content matching the demand information;

The determining module 302 is further configured to determine whether the demand information of the recipient and the demand information of the related person are the same demand information when it is determined that the target person includes the recipient corresponding to a certain express package and the related person of the recipient, and trigger the determining module 303 to execute the operation of determining the target advertisement content matched with the demand information when it is determined that the demand information of the recipient and the demand information of the related person are the same demand information.

In this optional embodiment, as an optional implementation manner, the manner that the determining module 302 determines whether the demand information of the recipient and the demand information of the relation are the same demand information specifically is:

determining a first requirement identification corresponding to the requirement information of the receiver and a second requirement identification corresponding to the requirement information of the relation person, and calculating the requirement similarity of the first requirement identification and the second requirement identification;

and judging whether the requirement similarity is greater than or equal to a preset requirement similarity threshold, and if so, determining that the requirement information of the receiver and the requirement information of the relation are the same requirement information.

In this optional embodiment, the determining module 303 is further configured to determine that the demand information of the recipient is the first demand information and determine that the demand information of the corresponding person is the second demand information when the determining module 302 determines that the demand information of the recipient and the demand information of the corresponding person are not the same demand information;

in this optional embodiment, as an optional implementation manner, the manner that the determining module 303 determines the target advertisement content matched with the demand information specifically is:

and respectively determining a first advertisement content matched with the first demand information and a second advertisement content matched with the second demand information, wherein the first advertisement content and the second advertisement content form a target advertisement content.

At this time, the advertisement information carried on the certain express package is composed of first advertisement information of the first advertisement content and second advertisement information of the second advertisement content.

It can be seen that, the control device for advertisement delivery based on the issued demand information described in fig. 4 can further determine whether the issued demand information is the same demand information when determining that both the recipient and the relationship of the recipient have issued the demand information, and when the determination result is yes, directly determine the advertisement content matched with the demand information, thereby improving the matching efficiency of the advertisement content; and when the judgment result is negative, respectively matching the advertisement contents for the receiver and the relation person, and being capable of individually matching the advertisement contents and further accurately delivering the advertisement contents.

Example four

Referring to fig. 5, fig. 5 is a schematic structural diagram of another control device for advertisement delivery based on issued demand information according to an embodiment of the present invention. As shown in fig. 5, the control device for advertising based on the issued demand information may include:

a memory 501 in which executable program code is stored;

a processor 502 coupled to a memory 501;

the processor 502 calls the executable program code stored in the memory 501 to execute the steps in the control method for advertisement placement based on the published demand information described in any one of the first to second embodiments.

EXAMPLE five

The embodiment of the invention discloses a computer-readable storage medium which stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute the steps of the control method for advertising based on issued demand information, which is described in any one of the first embodiment to the second embodiment.

EXAMPLE six

The embodiment of the invention discloses a computer program product, which comprises a non-transitory computer readable storage medium storing a computer program, wherein the computer program is operable to make a computer execute the steps of the control method for advertising based on published demand information described in any one of the first to second embodiments.

The above-described embodiments of the apparatus are merely illustrative, and the modules described as separate components may or may not be physically separate, and the components shown as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above detailed description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, where the storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other disk memories, CD-ROMs, or other magnetic disks, A tape memory, or any other medium readable by a computer that can be used to carry or store data.

Finally, it should be noted that: the control method and device for advertising based on the published demand information disclosed in the embodiments of the present invention are only preferred embodiments of the present invention, and are only used for illustrating the technical solutions of the present invention, not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A control method for advertisement putting based on issued demand information is characterized by comprising the following steps:

judging whether a target person matched with the recipient information issues demand information or not according to the recipient information, wherein the target person matched with the recipient information comprises a recipient corresponding to the certain express package and/or a relation person of the recipient;

When the target person is judged to have issued the demand information, judging whether the target person comprises a receiver corresponding to the certain express package and a relation person of the receiver;

when the judgment result is yes, judging whether the requirement information of the receiver and the requirement information of the relation person are the same requirement information;

when the requirement information of the receiver and the requirement information of the relation person are judged to be the same requirement information, determining the target advertisement content matched with the requirement information;

2. The method of claim 1, wherein after generating the advertisement information to be carried on the certain parcel based on the targeted advertisement content, the method further comprises:

3. The method for controlling advertisement delivery based on published demand information according to claim 1 or 2, wherein after the generating advertisement information to be carried on the certain express package based on the target advertisement content, the method further comprises:

4. The control method for advertisement putting based on the issued demand information according to any one of claims 1 to 3, wherein the advertisement information includes different categories of advertisement contents;

selecting a target acceptance degree with the acceptance degree greater than or equal to a preset acceptance degree threshold value from all the acceptance degrees;

and determining the category of the advertisement content corresponding to the target acceptance degree as a basis for subsequently delivering the advertisement information of the express package corresponding to the target personnel.

5. The control method for advertisement putting based on the issued demand information according to any one of claims 1 to 4, wherein the demand information includes a plurality of sub demand information;

screening target demand information with the demand degree larger than or equal to a preset demand degree threshold value from all the sub-demand information;

6. The method for controlling advertisement putting based on the issued demand information, according to claim 5, wherein the number of the target demand information is greater than 1;

7. The method for controlling advertisement putting based on the issued demand information, according to any one of claims 1 to 6, wherein after determining that the target person issued the demand information and before determining the target advertisement content matching the demand information, the method further comprises:

determining a required date range corresponding to the required information, and judging whether the current date falls within the required date range;

8. The utility model provides a controlling means that demand information based on release carries out advertisement putting which characterized in that, the device includes acquisition module, judging module, confirms module and generation module, wherein:

The judging module is used for judging whether a target person matched with the recipient information issues the demand information or not according to the recipient information, wherein the target person matched with the recipient information comprises a recipient corresponding to the certain express package and/or a relation person of the recipient; when the target person is judged to have issued the demand information, judging whether the target person comprises a receiver corresponding to the certain express package and a relation person of the receiver; when the judgment result is yes, judging whether the requirement information of the receiver and the requirement information of the relation person are the same requirement information or not;

the determining module is used for determining the target advertisement content matched with the demand information when the judging module judges that the demand information of the receiver and the demand information of the relation person are the same demand information;

9. A control apparatus for advertisement placement based on issued demand information, the apparatus comprising:

A memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute the control method for advertising based on the published demand information according to any one of claims 1 to 7.

10. A computer storage medium storing computer instructions for performing the method of controlling advertisement placement based on published demand information according to any one of claims 1 to 7 when the computer instructions are invoked.