CN108346066A - Advertisement sending method, device, server and storage medium - Google Patents
Advertisement sending method, device, server and storage medium Download PDFInfo
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- CN108346066A CN108346066A CN201810054676.7A CN201810054676A CN108346066A CN 108346066 A CN108346066 A CN 108346066A CN 201810054676 A CN201810054676 A CN 201810054676A CN 108346066 A CN108346066 A CN 108346066A
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- G06Q30/0269—Targeted advertisements based on user profile or attribute
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Abstract
The embodiment of the present application discloses a kind of advertisement sending method, device, server and storage medium, this method：The comment of the multidate information of instant communication software and user account number associated with the comment in mobile terminal are obtained, using the associated user account number as target account number；By in multiple preset advertisement types, determining advertisement type corresponding with the comment as targeted advertisements type, the multiple preset advertisement type corresponds to one or more advertisement respectively；Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to the target account number, realizes to user's push and more meets user's actual need and the advertisement of interest, push result is more accurate.
Description
Technical field
This application involves Internet technical field, more particularly, to a kind of advertisement sending method, device, server and
Storage medium.
Background technology
With the development of internet, become increasingly prevalent to user's advertisement.Existing advertisement pushing, usually with use
Itself actual demand at family is not consistent, and push is not accurate enough.For example, in a browser, to the random advertisement of user, or
According to the search term advertisement etc. of user.But the advertisement that this kind of push mode is pushed, not necessarily user are practical to be needed
Ask corresponding advertisement.
Invention content
In view of the above problems, present applicant proposes a kind of advertisement sending method, device, server and storage medium, according to
Comment advertisement under the multidate information of instant communication software, the advertisement pushed are more in line with user demand, push result
More precisely.
In a first aspect, the embodiment of the present application provides a kind of advertisement sending method, the method includes：Obtain mobile terminal
The comment of the multidate information of middle instant communication software and user account number associated with the comment, with the associated use
Family account number is as target account number；By in multiple preset advertisement types, determining advertisement type corresponding with the comment as mesh
Advertisement type is marked, the multiple preset advertisement type corresponds to one or more advertisement respectively；From the targeted advertisements type institute
Advertisement is chosen in corresponding one or more advertisement, is sent to the target account number.
Second aspect, the embodiment of the present application provide a kind of advertisement pushing device, and described device includes：Acquisition of information mould
Block, for obtaining the comment of the multidate information of instant communication software and user's account associated with the comment in mobile terminal
Number, using the associated user account number as target account number；Advertisement type determining module, for by multiple preset commercial papers
In type, determine advertisement type corresponding with the comment as targeted advertisements type, the multiple preset advertisement type difference
Corresponding one or more advertisement；Advertisement pushing module, for one or more advertisement corresponding to the targeted advertisements type
Middle selection advertisement is sent to the target account number.
The third aspect, the embodiment of the present application provide a kind of server, including memory and processor, the memory coupling
It is connected to the processor, the memory store instruction, when executed by the processor the processor execution
Above-mentioned method.
Fourth aspect, the embodiment of the present application provide it is a kind of with processor can perform program code it is computer-readable
Storage medium, said program code make the processor execute above-mentioned method.
Advertisement sending method, device, server and storage medium provided by the present application obtain instant messaging in mobile terminal
The comment of the multidate information of software and user account number associated with the comment are determined from multiple preset advertisement types
The corresponding advertisement type of the comment chooses advertisement as targeted advertisements type, then from the corresponding advertisement type of targeted advertisements type
It is sent to user account number associated with the comment, realizes the advertisement for more meeting user's actual need to mobile terminal push,
It is more accurate to push result.
These aspects or other aspects of the application can more straightforward in the following description.
Description of the drawings
In order to more clearly explain the technical solutions in the embodiments of the present application, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some embodiments of the present application, for
For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 shows the interaction schematic diagram between mobile terminal and server in the embodiment of the present application；
Fig. 2 shows the flow charts for the advertisement sending method that the application first embodiment proposes；
Fig. 3 shows a kind of flow chart for the advertisement sending method that the application second embodiment proposes；
Fig. 4 shows a kind of default linked list schematic diagram in the advertisement sending method that the embodiment of the present application proposes；
Fig. 5 shows that the another kind in the advertisement sending method that the embodiment of the present application proposes presets linked list schematic diagram；
Fig. 6 shows another flow chart for the advertisement sending method that the application second embodiment proposes；
Fig. 7 shows a kind of associated column for getting advertisement type in the advertisement sending method that the embodiment of the present application proposes
The schematic diagram of table；
Fig. 8 shows another association for getting advertisement type in the advertisement sending method that the embodiment of the present application proposes
The schematic diagram of list；
Fig. 9 shows the functional block diagram for the advertisement pushing device that the application 3rd embodiment proposes；
Figure 10 shows the service for executing the advertisement sending method according to the embodiment of the present application of the embodiment of the present application
The structure diagram of device.
Specific implementation mode
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art are obtained every other without creative efforts
Embodiment shall fall in the protection scope of this application.
It, usually can be to user's advertisement during the network activity of mobile terminal.If at random to user's advertisement,
Or by user search for content search term to user's advertisement, since the push mode is not the reality according to user
Animation, psychological condition carry out, and the advertisement pushed not necessarily caters to the actual demand of user.
Inventor has found that with mobile Internet rapid development with it is universal, mobile terminal becomes user not
A separable part, and more and more users increasingly be unable to do without instant in the application program that mobile terminal uses
(instant message, IM) software, such as wechat, QQ, facebook, Instagram are communicated, it is often soft in instant messaging
Multidate information is issued in part, such as gone where, want to go to where, information such as interested in what, and user is also often to other people
Multidate information is commented on, is thumbed up.To the comment content of multidate information in instant communication software, typically represent commentator's
Viewpoint, interest, mood can timely and accurately react the real life state and psychological condition of user.Therefore, with instant messaging
The relevant advertisement of comment of multidate information usually caters to actual demand and the point of interest of user in software.Accordingly, the application
A kind of advertisement sending method, device, server and storage medium are proposed, according to the comment of the multidate information of instant communication software
To related advertisement, the advertisement of push is more consistent with the actual demand of user, and advertisement pushing is more accurate.
Wherein, instant communication software is the software client for referring to send and receive the business such as internet message immediately,
Such as wechat, QQ, microblogging, facebook.Multidate information in instant message applications, i.e. user mobile terminal issue to its
The information for indicating oneself dynamic, mood, newest interested tourism, books, film etc. of his user's displaying, such as wechat
Circle of friends, QQ space, microblogging etc..And the comment of multidate information, that is, there is the user of comment permission, in this multidate information
Under deliver oneself to the viewpoint of this multidate information, express the mood for oneself seeing this multidate information, idea etc., such as circle of friends
Comment, the comment of microblogging, QQ dynamically comments etc..
It is whole with movement that interactive server is can be applied in advertisement sending method provided by the embodiments of the present application and device
End, after server obtains the advertisement for needing to push according to the new comment of the dynamic of instant communication software in mobile terminal, by advertisement
It is sent to mobile terminal.Fig. 1 shows a kind of interactive schematic diagram between server 1 and mobile terminal 2 in the embodiment of the present application.
As shown in Figure 1, mobile terminal 2 is located at server 1 in network 3, which can be wireless network or cable network.Pass through
The wireless network or cable network, mobile terminal 2 and server 1 carry out data interaction.In the application, mobile terminal 2 can
For smart machines such as mobile phone, tablet computer, computers.
Client can be run in mobile terminal 2, server 1 can operation service end.For example, in this application, it is mobile whole
Operation has the corresponding client of instant communication software in end 2, and runs the service corresponding to the client in the server 1
End is based on above-mentioned network environment, and client can carry out data interaction by network and server 1, to realize and server 1
The server-side of upper operation carries out data interaction.It below will be mainly from server-side, in conjunction with attached drawing and by specific embodiment to this
The advertisement sending method and device that application embodiment provides illustrate.
First embodiment
Referring to Fig. 2, the application first embodiment provides a kind of advertisement sending method.In the advertisement sending method,
Server is pushed away being obtained to its associated user's account number according to the comment of the multidate information of instant communication software software in mobile terminal
After the advertisement sent, mobile terminal where relative users account number is sent advertise to.In the particular embodiment, the advertisement pushing
Method is applied to advertisement pushing device as shown in Figure 9 and is corresponding with the server 100 (Figure 10) of advertisement pushing device 300.
Above-mentioned advertisement sending method can specifically include following steps：
Step S110：Obtain in mobile terminal the comment of multidate information of instant communication software and related to the comment
The user account number of connection, using the associated user account number as target account number.
Obtain the comment of the multidate information of instant communication software in mobile terminal.
Other people or the multidate information of oneself are commented in communication software when there is user in sight, instant communication software
The comment content that user edits will be commented on and be sent to the corresponding server of the instant communication software.
Wherein, the corresponding server of instant communication software can be taken for handling the system of the instant communication software information
Business device.Server in the embodiment of the present application is obtained when obtaining instant communication software comment from the system server.And
And Ke Yishi, system server is being received after the notification message for receiving new comment, obtains the dynamic of instant communication software
The comment of state information and user account number associated with the comment.
In addition, the corresponding server of instant communication software can also be to obtain commenting for multidate information in the embodiment of the present application
The server of opinion, that is to say, that the comment that the instant communication software in mobile terminal can edit user is sent to the service
Device realizes the acquisition of the comment of multidate information.
Either, mobile terminal is collected by being installed on the advertisement processing module for the embodiment of the present application of mobile terminal
In comment to multidate information, when user sends comment content in detecting by instant communication software, comment content is sent
Corresponding to server, server gets the comment to multidate information in instant communication software.
In addition, server when obtaining the comment of multidate information, obtains user account number associated with the comment, with the phase
Target account number of the associated user account number as advertisement pushing.Wherein, user account number associated with comment may include sending
The user account number of the comment can also be user account number and publication dynamic corresponding with the comment including sending the comment
The user account number of information.
The specific time that server obtains the comment of multidate information does not limit in the embodiment of the present application, Ke Yishi, when
When having new comment under multidate information, that is, obtain the new comment；Can also be every preset period of time under multidate information
Comment once obtained；Either the comment of multidate information is obtained in preset period or time point, such as
11 points etc. at night.Wherein, what is obtained every time can have newer comment.
Step S120：By in multiple preset advertisement types, determining advertisement type corresponding with the comment as target
Advertisement type, the multiple preset advertisement type correspond to one or more advertisement respectively.
Multiple advertisement types are preset, each advertisement type is corresponding with one or more advertisement, common, and advertisement type corresponds to
Advertisement belong to the corresponding classification of the advertisement type, as the corresponding advertisement of advertisement type " garment for children " be various brands children's garment
Advertisement.
Advertisement type corresponding with comment is determined from multiple preset advertisement types, as targeted advertisements type, is indicated
It is the advertisement type corresponding to the advertisement that is pushed to target account number.
Wherein it is possible to be, each preset advertisement type is corresponding with different preset contents corresponding with comment, therefore,
It can determine according to the relationship between comment and preset content and comment on corresponding advertisement type.For example, to meet between comment
The corresponding advertisement type of preset content of preset condition is targeted advertisements type, and the preset condition is in the embodiment of the present application not
Limitation, such as similarity is more than the preset content of similarity threshold between comment.
In the embodiment of the present application, the quantity of determining targeted advertisements type does not limit, can be with actually determined number
Subject to amount, it is possibility to have quantity limits.
Step S130：Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to institute
State target account number.
Advertisement is chosen from the corresponding advertisement of targeted advertisements type and is sent to target account number, is realized corresponding to target account number
The advertisement pushing of user.For example, targeted advertisements type is " garment for children " type, advertisement is chosen from the advertisement of the type and is sent
To target account number, the advertisement for such as choosing certain children's garment of A brands is sent to target account number.Wherein, it is sent to target account number, works as mesh
When mark account number is logged in by mobile terminal, then it is sent to the corresponding mobile terminal of target account number, passes through mobile terminal pair
The advertisement of push is shown.
If it is determined that targeted advertisements type be it is multiple, can be from corresponding one or more advertisement of each targeted advertisements type
It is middle to choose the advertisement sent to target account number.The number of ads chosen from each targeted advertisements type can be one, certainly,
Can also be a plurality of.
Optionally, it when choosing advertisement from the different corresponding advertisements of targeted advertisements type, obtains different types of a plurality of
After advertisement, which can be sent to the target account number in different time sections.For example, the targeted advertisements type determined is
3 classes, select an advertisement from each type, obtain 3 advertisements, in the morning 9 points respectively by 3 advertisements, 2 pm and under
7: 3 period push of noon.
In addition, optional, user experience is taken into account, the quantity of advertisement pushing can be controlled, advertisement pushing quantity is not on the same day
More than preset quantity.If for example, targeted advertisements number of types be more than preset quantity, the use chosen from each targeted advertisements type
It is more than preset quantity in the total amount of the advertisement of push, then the random read take preset quantity item from the advertisement of selection, as to target
The advertisement of account number push.
Second embodiment
A kind of advertisement sending method is present embodiments provided, compared with first embodiment, this method includes by comment
Keyword determines the corresponding targeted advertisements type of comment, specifically, Fig. 3 is referred to, in the present embodiment, including：
Step S210：Obtain in mobile terminal the comment of multidate information of instant communication software and related to the comment
The user account number of connection, using the associated user account number as target account number.
In the embodiment of the present application, as an implementation, can be made with user account number associated with the comment
For target account number.
As another embodiment, since the user commented under same multidate information is usually with certain
The user of relationship, such as colleague, classmate, Mr. Yu's interest association is belonged to, there may be same interest hobby, accordingly it is also possible to root
According to comment to all user account number advertisements under multidate information, i.e., with all use for carrying out information feedback under the multidate information
Family account number is as target account number, it is easier to form sympathetic response between being pushed user, reinforce demonstration effect.Therefore, in this implementation
In mode, can also include that all information obtained under the multidate information feed back corresponding user account number, with all letters
Breath feeds back corresponding user account number and user account number associated with the comment as target account number, under the multidate information
Information feedback include comment and/or thumb up, i.e., it only includes comment to multidate information that information feedback, which can be used, can also include
It comments on and thumbs up.That is, when obtaining the comment of multidate information, the user account number in addition to obtaining the comment also obtains dynamic
The user account number of other users for being commented on or being thumbed up under state information.For example, when account AAA, aaa and AAa move certain
State information is commented on, then relative to the comment content of AAA, AAA, aaa and AAa can be used as target account number.
If being fed back in addition, there is user to comment on into row information this, such as thumbs up or reply, then show to carry out letter to the comment
The user for ceasing feedback is interested in this comment, may be also the interested advertisement of these users with the relevant advertisement of the comment.
Therefore, the application also provides a kind of embodiment, with user account number associated with the comment and carries out letter to the comment
The user account number of feedback is ceased as target account number.Specifically, can, in addition to obtaining the corresponding user account number of the comment, also obtain
Take the information of the comment to feed back corresponding user account number, with the information of the comment feed back corresponding user account number and with institute
The associated user account number of commentary opinion is as the target account number.Wherein, the information feedback of the comment includes to the comment
Reply and/or thumb up, i.e., it only includes reply to comment that information feedback is available, can also include replying and thumbing up.
Optionally, may include the user's account for sending the multidate information in any one embodiment, in user account number
Number.
Step S220：Obtain the keyword of the comment.
It is parsed by word analytical algorithm to commenting on, it is hereby achieved that commenting on corresponding keyword.Wherein, it parses
The specific method that comment obtains keyword does not limit in the embodiment of the present application, for example, first comment can be segmented, from
Keyword is chosen in word segmentation result, as removed adverbial word, conjunction in word segmentation result, or " ", the vocabulary such as " obtaining ", remaining word
Language is as keyword.The method that specific participle obtains keyword does not limit in the embodiment of the present application.
Step S230：It is corresponding wide that the keyword is obtained from multiple preset advertisement types in default linked list
Type is accused as targeted advertisements type, wherein the default linked list includes keyword and multiple default advertisement types
Correspondence.
In the embodiment of the present application, it can be previously provided with linked list, in the pre-set default linked list,
It may include the correspondence between various keywords and preset advertisement type.It, can be in a kind of specific embodiment
It is that a preset advertisement type is directly corresponding with one or more keywords in default linked list, as shown in Figure 4.In addition,
One keyword can correspond to an advertisement type, and either, a keyword can also be corresponding with multiple advertisement types.
According to the correspondence of keyword and advertisement type in default linked list, then the keyword of comment can be got
Corresponding advertisement type.Specific acquisition modes do not limit in the embodiment of the present application, such as can be, by each pass of comment
Keyword compares one by one with the keyword in default linked list, if some keyword in comment and certain in default linked list
The similarity of a keyword is more than default similarity threshold, then by the corresponding advertisement type of the keyword in default linked list
As the corresponding advertisement type of the keyword in comment.If comment there are multiple keywords, it is corresponding more that the comment may be obtained
A targeted advertisements type, certainly, in multiple keywords of comment, it is understood that there may be Partial key word is corresponding with targeted advertisements type,
Partial key word is not corresponding with targeted advertisements type.Wherein, the value for presetting similarity threshold does not limit, and can also be percent
Hundred.
For example, the keyword for the comment that server obtains includes keyword a, keyword b, keyword c, according to such as Fig. 4 institutes
The similarity of the default linked list shown, keyword a and the keyword 1 in default linked list is more than default similarity threshold,
Keyword b in default linked list there is no the keyword for thering is similarity to be more than default similarity threshold, keyword c with it is default
The similarity of keyword 3 in linked list is more than default similarity threshold, then the corresponding targeted advertisements of keyword a in the comment
Type is advertisement type 1, and the corresponding targeted advertisements types of keyword c are advertisement type 3, that is to say, that the corresponding mesh of the comment
It is respectively advertisement type 1 and advertisement type 3 shown in Fig. 4 to mark advertisement type.
In another specific embodiment, can also be preset in linked list keyword with it is multiple preset wide
Accuse type correspondence include：The correspondence and keyword type of keyword and keyword type and preset advertisement
The correspondence of type.Advertisement type in default linked list is preset advertisement type, wherein a keyword type can
To be corresponding with multiple keywords, a keyword type can also be corresponding with multiple preset advertisement types, for example, keyword
" children ", " child ", " child " etc. can correspond to " children " this keyword type, baby milk, children education
And the advertisement types such as garment for children can correspond to keyword type " children ".Specific corresponding pass in default linked list
System can be as shown in figure 5, certainly, the default linked list in Fig. 5 can also be divided into two sub default linked lists, respectively
For the correspondence of the correspondence and keyword type and advertisement type of keyword and keyword type.
Fig. 6 is referred to, in the present embodiment, institute is obtained from multiple preset advertisement types in default linked list
The corresponding advertisement type of keyword, which is stated, as targeted advertisements type may include：
Step S231：The corresponding keyword type of the keyword is determined according to default linked list, as target critical
Part of speech type.
According to the correspondence of keyword and keyword type in default linked list, determine that keyword is corresponding in comment
Keyword type.Specific acquisition modes do not limit in the embodiment of the present application, such as can be, by each keyword of comment with
Keyword in default linked list compares one by one, if some keyword in comment and some in default linked list are crucial
The similarity of word is more than default similarity threshold, then using the corresponding keyword type of the keyword in default linked list as
The corresponding target keyword type of the keyword in comment.If comment there are multiple keywords, it is corresponding that the comment may be obtained
Multiple target keyword types.
Step S232：The target keyword type is determined from multiple preset advertisement types in default linked list
Corresponding advertisement type obtains the corresponding targeted advertisements type of the keyword.
According to the correspondence of keyword type and preset advertisement type in default linked list, it may be determined that target is closed
The corresponding advertisement type of keyword type.Specific method of determination does not limit in the embodiment of the present application, such as can be, target is closed
Each of keyword type compares one by one with the keyword type in default linked list, if some target keyword type with it is pre-
If the similarity of some keyword type in linked list is more than default similarity threshold, then by being somebody's turn to do in default linked list
The corresponding advertisement type of keyword type is as the corresponding advertisement type of target keyword type, that is to say, that by the key
The corresponding advertisement type of part of speech type is as the corresponding targeted advertisements type of keyword corresponding with the target keyword type.At this
Apply in embodiment, compare object difference, the value of default similarity threshold may be set to be difference.
For example, in the present embodiment, the keyword for the comment that server obtains includes keyword a, keyword b, key
Word c, according to default linked list as shown in Figure 5, keyword a and the similarity of the keyword 1 in default linked list are more than
Default similarity threshold, there is no the keys for having similarity to be more than default similarity threshold in default linked list by keyword b
The similarity of word, keyword c and the keyword 3 in default linked list is more than default similarity threshold, then crucial in the comment
The corresponding target keyword types of word a are keyword type 1, and the corresponding target keyword types of keyword c are keyword type
3.Again according to linked list is preset in Fig. 5, keyword type 1 is corresponding with advertisement type 1, advertisement type 2, and keyword type 3 is right
Should have advertisement type 7, then in being commented on the corresponding targeted advertisements type of keyword be advertisement type 1, advertisement type 2 with
And advertisement type 7, that is to say, that the corresponding targeted advertisements type of the comment is respectively advertisement type 1, advertisement shown in Fig. 5
Type 2 and advertisement type 7.
In the present embodiment, in being commented on after keyword and the correspondence of advertisement type, it can be recorded.
Recording mode does not limit, and can also be recorded by linked list.For example, by taking above-mentioned another embodiment as an example, comment
Keyword type 1 is corresponded to by including keyword a, keyword b, keyword c, keyword a, keyword c corresponds to keyword type 3,
Keyword type 1 is corresponding with advertisement type 1, advertisement type 2, and keyword type 3 is corresponding with advertisement type 7, then the correspondence recorded
Relationship can be as shown in Figure 7.
It, can also be by user account number pair also, as shown in fig. 7, when recording the correspondence of keyword and advertisement type
It should preserve, wherein in correspondence, keyword, keyword type, advertisement type and comment corresponding with the keyword is sent
User account number correspond to.In addition, in record, it can also be only between record keyword type, advertisement type and user account number
Correspondence.Indicate that this obtains the keyword in the linked list of result for recording advertisement type by user account number in Fig. 7
The comment of AAA obtains, and the advertisement type being matched to corresponds to the comment of the user account number.Optionally, in the linked list of record,
It can also include the push time pushed to advertisement.
Optionally, however, it is determined that target account number include it is multiple, such as under multidate information it is all carried out information feedback use
Family account number is as target account number, then in the linked list of the advertisement type acquisition result recorded, the keyword pair of same comment
The target account number answered include it is multiple, as shown in Figure 8.
Step S240：Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to institute
State target account number.
The advertisement chosen from the corresponding advertisement of targeted advertisements type is sent to target account number, the target account number is made to correspond to
Mobile terminal can show the advertisement being selected to user, realize the advertisement pushing to user.
Wherein, the advertisement of selection is sent to target account number, can is that the advertisement of selection is sent to the target account number
The instant communication software of login.Advertisement type as shown in Figure 7 obtains in result, by advertisement type 1, advertisement type 2, commercial paper
7 corresponding advertisement of type is sent in the user account number AAA for the instant communication software for sending comment.Receive the mobile end of advertisement
End, shows advertisement, either, advertisement is popped up in the form of pop-up, realizes advertisement pushing.
Optionally, in the embodiment of the present application, the advertisement of selection is sent to target account number, target account can be sent to
Mobile terminal where number, advertisement pushing client in mobile terminal can according to the advertisement pop-up notification received, or
The advertisement received is inserted into other clients of user's browsing of the mobile terminal, other clients of user browsing
End, can be the client that user will browse, the circle of friends that will be browsed such as user, the news interface of browsing are medium.Wherein,
The advertisement pushing client can be previously used for collecting the newer advertisement processing mould of instant communication software state in mobile terminal
Block.
3rd embodiment
A kind of advertisement pushing device 300 is present embodiments provided, Fig. 9 is referred to, which includes：Acquisition of information mould
Block 310, for obtaining the comment of the multidate information of instant communication software and use associated with the comment in mobile terminal
Family account number, using the associated user account number as target account number；Advertisement type determining module 320, for by multiple default
Advertisement type in, determine corresponding with comment advertisement type as targeted advertisements type, the multiple preset advertisement
Type corresponds to one or more advertisement respectively；Advertisement pushing module 330, for one corresponding to the targeted advertisements type
Or advertisement is chosen in a plurality of advertisement, it is sent to the target account number.
Wherein, if the corresponding multiple targeted advertisements types of the comment, advertisement pushing module 330 can be from each targeted advertisements
An advertisement is chosen in one or more advertisement corresponding to type is sent to the target account number.
Optionally, advertisement pushing module 330 can also be by the different corresponding advertisements of targeted advertisements type in different time
Section is sent to the target account number.
Optionally, in one embodiment, data obtaining module 310 can also obtain all under the multidate information
Information feeds back corresponding user account number, feeds back corresponding user account number and associated with the comment with all information
For user account number as target account number, the information feedback under the multidate information includes commenting on and/or thumbing up.
Optionally, in another embodiment, data obtaining module 310 can also obtain the information feedback of the comment
Corresponding user account number feeds back corresponding user account number and user's account associated with the comment with the information of the comment
The information feedback of number conduct target account number, the comment includes the reply to the comment and/or thumbs up.
Further, advertisement type determining module 320 may include：Keyword acquiring unit, for obtaining the comment
Keyword；Advertisement type determination unit, described in being obtained from multiple preset advertisement types in default linked list
The corresponding advertisement type of keyword is as targeted advertisements type, wherein the default linked list include keyword with it is multiple
The correspondence of default advertisement type.
Further, presetting keyword and the correspondence of multiple preset advertisement types in linked list may include：
The correspondence of the correspondence and keyword type and preset advertisement type of keyword and keyword type.Commercial paper
Type determination unit can also include：Keyword type determination subelement, for determining the keyword according to default linked list
Corresponding keyword type, as target keyword type.Advertisement type determination subelement, for from default linked list
The advertisement type corresponding to the target keyword type is determined in multiple preset advertisement types, is obtained the keyword and is corresponded to
Targeted advertisements type.
In conclusion advertisement sending method provided by the embodiments of the present application, device, server and storage medium, according to shifting
State comment carries out advertisement pushing in instant communication software in dynamic terminal, and the advertisement of push is related to state comment correspondence, and is
When communication software in state comment be usually user true mood or state, to make the advertisement being pushed in mobile terminal
More meet user's actual need.
That is, in the embodiment of the present application, in the case where not increasing hardware cost, software by being to user
When communication software newer data analyzed, understand the focus of user, and advertisement pushing is carried out for the concern information,
Improve the efficiency and validity of advertisement pushing.And it realizes, precisely pushes, more existing advertisement pushing scheme reduces and pushes away
The quantity for the advertisement sent, improves user's checking.
Referring to Figure 10, based on above-mentioned advertisement sending method, device, the embodiment of the present application also provides a kind of service
Device 100, the server 100 usually may include one or more (one is only shown in figure) processors 102, memory 104,
RF (Radio Frequency, radio frequency) module 106, power module 122 etc..It will appreciated by the skilled person that Figure 10
Shown in structure be only illustrate, the structure of the server 100 is not caused to limit.For example, the server 100 may be used also
Including more either less components than shown in Figure 10 or with the correspondence different from shown in Figure 10.
It will appreciated by the skilled person that for the processor 102, every other component belongs to
It is coupled by multiple Peripheral Interfaces 124 between peripheral hardware, the processor 102 and these peripheral hardwares.The Peripheral Interface 124 can
Based on following standard implementation：Universal Asynchronous Receive/sending device (Universal Asynchronous Receiver/
Transmitter, UART), universal input/output (General Purpose Input Output, GPIO), serial peripheral connect
Mouthful (Serial Peripheral Interface, SPI), internal integrated circuit (Inter-Integrated Circuit,
I2C), but it is not limited to above-mentioned standard.In some instances, the Peripheral Interface 124 can only include bus；In other examples
In, the Peripheral Interface 124 may also include other elements, such as one or more controller.In addition, these controllers can be with
Detached from the Peripheral Interface 124, and be integrated in the processor 102 or corresponding peripheral hardware in.
The memory 104 can be used for storing software program and module, and the processor 102 is stored in institute by operation
The software program and module in memory 104 are stated, to perform various functions application and data processing.The memory
104 may include high speed random access memory, may also include nonvolatile memory, and such as one or more magnetic storage device dodges
It deposits or other non-volatile solid state memories.In some instances, the memory 104 can further comprise relative to institute
The remotely located memory of processor 102 is stated, these remote memories can pass through network connection to the server 100.On
The example for stating network includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
The RF modules 106 are used to receive and transmit electromagnetic wave, realize the mutual conversion of electromagnetic wave and electric signal, to
It is communicated with communication network or other equipment.The RF modules 106 may include various existing for executing these functions
Circuit element, for example, antenna, RF transceiver, digital signal processor, encryption/deciphering chip, subscriber identity module
(SIM) card, memory etc..The RF modules 106 can be carried out with various networks such as internet, intranet, wireless network
Communication is communicated by wireless network and other equipment.Above-mentioned wireless network may include cellular telephone networks, wireless
LAN or Metropolitan Area Network (MAN).Above-mentioned wireless network can use various communication standards, agreement and technology, including but not limited to
Global system for mobile communications (Global System for Mobile Communication, GSM), enhanced mobile communication skill
Art (Enhanced Data GSM Environment, EDGE), Wideband CDMA Technology (wideband code
Division multiple access, W-CDMA), Code Division Multiple Access (Code division access, CDMA), time-division
Multiple access technology (time division multiple access, TDMA), adopting wireless fidelity technology (Wireless, Fidelity,
WiFi) (such as American Institute of Electrical and Electronics Engineers's standard IEEE 802.10A, IEEE 802.11b, IEEE802.11g and/
Or IEEE 802.11n), the networking telephone (Voice over internet protocal, VoIP), worldwide interoperability for microwave accesses
(Worldwide Interoperability for Microwave Access, Wi-Max), other for mail, Instant Messenger
The agreement and any other suitable communications protocol of news and short message, or even may include that those are not developed currently yet
Agreement.
The power module 122 is used to provide supply of electric power to the processor 102 and other each components.Specifically,
The power module 122 may include power-supply management system, one or more power supply (such as battery or alternating current), charging circuit,
Power-fail detection circuit, inverter, indicator of the power supply status and any other life with electric power in the server 100
At, manage and be distributed relevant component.
It should be noted that each embodiment in this specification is described in a progressive manner, each embodiment weight
Point explanation is all difference from other examples, and the same or similar parts between the embodiments can be referred to each other.
For device class embodiment, since it is basically similar to the method embodiment, so fairly simple, the related place ginseng of description
See the part explanation of embodiment of the method.For arbitrary processing mode described in embodiment of the method, in device reality
It applies in example and no longer can be one by one repeated in device embodiment by corresponding processing modules implement.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms are not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It can be combined in any suitable manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the feature of different embodiments or examples described in this specification and different embodiments or examples
It closes and combines.
In addition, term " first ", " second " are used for description purposes only, it is not understood to indicate or imply relative importance
Or implicitly indicate the quantity of indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present application, the meaning of " plurality " is at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the application includes other realization, wherein can not press shown or discuss suitable
Sequence, include according to involved function by it is basic simultaneously in the way of or in the opposite order, to execute function, this should be by the application
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (system of such as computer based system including processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicating, propagating or passing
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wiring
Interconnecting piece (mobile terminal), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or when necessary with it
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the application can be realized with hardware, software, firmware or combination thereof.Above-mentioned
In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be executed with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit application-specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries
Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium
In matter, which includes the steps that one or a combination set of embodiment of the method when being executed.In addition, in each embodiment of the application
In each functional unit can be integrated in a processing module, can also be that each unit physically exists alone, can also two
A or more than two units are integrated in a module.The form that hardware had both may be used in above-mentioned integrated module is realized, also may be used
It is realized in the form of using software function module.If the integrated module realized in the form of software function module and as
Independent product sale in use, can also be stored in a computer read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although having been shown and retouching above
Embodiments herein is stated, it is to be understood that above-described embodiment is exemplary, and should not be understood as the limit to the application
System, those skilled in the art can be changed above-described embodiment, change, replace and become within the scope of application
Type.
Finally it should be noted that：Above example is only to illustrate the technical solution of the application, rather than its limitations；Although
The application is described in detail with reference to the foregoing embodiments, those skilled in the art are when understanding：It still can be with
Technical scheme described in the above embodiments is modified or equivalent replacement of some of the technical features；And
These modifications or replacements, do not drive corresponding technical solution essence be detached from each embodiment technical solution of the application spirit and
Range.
Claims (10)
1. a kind of advertisement sending method, which is characterized in that the method includes：
The comment of the multidate information of instant communication software and user account number associated with the comment in mobile terminal are obtained,
Using the associated user account number as target account number；
By in multiple preset advertisement types, determining advertisement type corresponding with the comment is described as targeted advertisements type
Multiple preset advertisement types correspond to one or more advertisement respectively；
Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to the target account number.
2. according to the method described in claim 1, it is characterized in that, described by multiple preset advertisement types, determine and institute
The corresponding advertisement type of commentary opinion includes as targeted advertisements type：
Obtain the keyword of the comment；
The corresponding advertisement type of the keyword is obtained from multiple preset advertisement types in default linked list as mesh
Mark advertisement type, wherein the default linked list includes the correspondence of keyword and multiple default advertisement types.
3. according to the method described in claim 2, it is characterized in that, in the default linked list keyword with it is multiple preset
The correspondence of advertisement type includes：The correspondence and keyword type of keyword and keyword type with it is preset wide
Accuse the correspondence of type；
The corresponding advertisement type of the keyword is obtained in multiple preset advertisement types from default linked list to make
Include for targeted advertisements type：
The corresponding keyword type of the keyword is determined according to default linked list, as target keyword type；
The advertisement corresponding to the target keyword type is determined from multiple preset advertisement types in default linked list
Type obtains the corresponding targeted advertisements type of the keyword.
4. according to the method described in claim 1, it is characterized in that, the method further includes：
All information obtained under the multidate information feed back corresponding user account number, feed back corresponding use with all information
As target account number, the information feedback under the multidate information includes for family account number and user account number associated with the comment
It comments on and/or thumbs up.
5. according to the method described in claim 1, it is characterized in that, the method further includes：
The information for obtaining the comment feeds back corresponding user account number, with the information of the comment feed back corresponding user account number with
And user account number associated with the comment, as the target account number, the information feedback of the comment includes to the comment
Reply and/or thumb up.
6. if according to the method described in claim 1, it is characterized in that, the corresponding multiple targeted advertisements types of the comment, from every
An advertisement is chosen in one or more advertisement corresponding to a targeted advertisements type is sent to the target account number.
7. according to the method described in claim 6, it is characterized in that, by the different corresponding advertisements of targeted advertisements type in difference
Period is sent to the user account number.
8. a kind of advertisement pushing device, which is characterized in that described device includes：
Data obtaining module, for obtain in mobile terminal the comment of the multidate information of instant communication software and with the comment
Associated user account number, using the associated user account number as target account number；
Advertisement type determining module, for by multiple preset advertisement types, determining advertisement type corresponding with the comment
As targeted advertisements type, the multiple preset advertisement type corresponds to one or more advertisement respectively；
Advertisement pushing module is sent for choosing advertisement from one or more advertisement corresponding to the targeted advertisements type
To the target account number.
9. a kind of server, which is characterized in that including memory and processor, the memory is couple to the processor, institute
Memory store instruction is stated, the processor perform claim requires any one of 1 to 7 when executed by the processor
The method.
10. a kind of computer readable storage medium for the program code that can perform with processor, which is characterized in that described program
Code makes the processor perform claim require 1 to 7 any one of them method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810054676.7A CN108346066A (en) | 2018-01-19 | 2018-01-19 | Advertisement sending method, device, server and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810054676.7A CN108346066A (en) | 2018-01-19 | 2018-01-19 | Advertisement sending method, device, server and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108346066A true CN108346066A (en) | 2018-07-31 |
Family
ID=62961643
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810054676.7A Pending CN108346066A (en) | 2018-01-19 | 2018-01-19 | Advertisement sending method, device, server and storage medium |
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| CN (1) | CN108346066A (en) |
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| CN109345307A (en) * | 2018-09-28 | 2019-02-15 | 西安Tcl软件开发有限公司 | Advertisement sending method, system, terminal and computer readable storage medium |
| CN109672724A (en) * | 2018-11-01 | 2019-04-23 | 百度在线网络技术（北京）有限公司 | Information-pushing method, device and equipment |
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| CN110866774A (en) * | 2019-10-11 | 2020-03-06 | 微梦创科网络科技（中国）有限公司 | Information generation method, system and device |
| CN111460281A (en) * | 2020-02-27 | 2020-07-28 | 浙江口碑网络技术有限公司 | Information push optimization method and device, storage medium and terminal |
| CN111508292A (en) * | 2020-03-20 | 2020-08-07 | 威比网络科技(上海)有限公司 | Online education advertisement information generation method, system, equipment and storage medium |
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