CN105243103A - Content based push time determination method - Google Patents
Content based push time determination method Download PDFInfo
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- CN105243103A CN105243103A CN201510597431.5A CN201510597431A CN105243103A CN 105243103 A CN105243103 A CN 105243103A CN 201510597431 A CN201510597431 A CN 201510597431A CN 105243103 A CN105243103 A CN 105243103A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention discloses a content based push time determination method. The method comprises: collecting content information browsed and searched for by a user in a mobile terminal; recording an operation time and duration of the user; analyzing a basic operation behavior of the user when receiving pushed content by using the mobile terminal, so as to determine a push time; and by means of feedback information of the user, continuously updating a user preference model, and redetermining a content push time. According to the method, time for viewing different types of content is recorded, and time desired by the user for pushing content is analyzed and predicted, thereby achieving accuracy of the content push time; and meanwhile, blindness of the content push time is avoided, and disturbance to the user from inappropriate content push is reduced, so as to help content products increase user viscosity and a retention rate and further improve user experience.
Description
Technical field
The present invention relates to content push technology field, more specifically, relate to a kind of content-based propelling movement time defining method.
Background technology
It is that mobile terminal serves important operation means that content pushes, content is delivered in the mobile terminal of user with active mode by content operator, avoid user initiatively to send request acquisition content to content operator, thus help user efficiently to obtain useful content.But in the mobile Internet epoch of information overflow, most of content operator does not consider that user is in the acquisition demand of different time to different content, just simply content is all pushed to user, even carry out content propelling movement in inappropriate time.The life of this indiscriminate Push Service to user causes very large puzzlement, affect that user normally works, the time of having a rest, thus cause user to produce bored to propelling movement content, even shield and delete the Push Service of operator, final forfeiture user is to the trust of content product.
Summary of the invention
The object of the invention is for the deficiencies in the prior art, propose a kind of content-based propelling movement time defining method.The method can by gathering the content that user browses at mobile terminal, searches for, recording user carries out time and the duration of equipment operating, analyze the elemental user behavior that user is using mobile terminal to receive propelling movement content, thus determine that user receives the time of content propelling movement, and by the feedback information of user, constantly update user preference time model, redefine content and push the time.Adopt the method can help user in the suitable time, receive suitable propelling movement content, and product liveness improves in help content product operator, adding users viscosity and retention ratio, promote Consumer's Experience further.
For achieving the above object, the present invention adopts following technical proposals as follows:
The invention provides a kind of content and push time defining method, comprise the following steps:
Step 1: arrangement is carried out to propelling movement content and sorts out;
Step 2: obtain subscriber authorisation, collection user browses on mobile terminals, search content, and recording user is carrying out time T and the duration L of above operation, is uploaded onto the server by the data R of record, sets up user preference time storehouse;
Step 3: according to the data R of record, calculate the special time that user pushes certain content, and the dissimilar content propelling movement time is set in the server;
Step 4: arrive the propelling movement time according to setting, corresponding contents pushed on subscriber terminal equipment;
Step 5: according to the frequency of user's viewing content on mobile terminals, user preference time model is upgraded, and the propelling movement time of update content.
Further, carry out arrangement to the content pushed according to the type of content in described step 1 and sort out, content type comprises amusement type content, and news type content, applied content etc., be kept at the content put in order in content server.
Further, in described step 2 after the license of acquisition subscriber authorisation, gather user on mobile terminal to browse, search content, and recording user is carrying out time and the duration of equipment operating, comprising by key search, the content information gathered is classified, and in conjunction with running time of user and duration, data record R is kept in user preference time storehouse.
Further, described step 3 is according to the data record R in user preference time storehouse, analytic statistics is carried out to data, obtain time range during high amount of reading, according to the relation curve simulating amount of reading and running time of dissimilar propelling movement content, thus show that user consults the best propelling movement time of dissimilar content, and in the server for the propelling movement time of dissimilar content determination content.
Further, described step 4 according in server for the propelling movement time that dissimilar content is determined, specific content is pushed to the mobile terminal device of user in the corresponding time.
Further, the frequency of described step 5 user viewing content on mobile terminals comprises after content pushes to mobile terminal, the clicks that backstage recording user is checked the type content, the time point of browsing content and stay time, by information feed back to server, original user preference time model is modified renewal, redefines content in the server and push the time.
Effect of the present invention is: adopt method of the present invention, is used the behavior of mobile terminal by record analysis user, determines that user receives the Perfect Time pushing content.The method can help user in the suitable time, receive suitable propelling movement content, realizes the accuracy that content pushes the time.Simultaneously the liveness of product and user improve to the receiving degree and the click volume that push content in help content product operator, promote Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the process flow diagram that in the specific embodiment of the invention, a kind of content pushes time defining method.
Embodiment
In order to make those skilled in the art person understand the present invention program better, and enable above-mentioned purpose of the present invention, feature and advantage become apparent more, below in conjunction with embodiment and embodiment accompanying drawing, the present invention is further detailed explanation.
Fig. 1 is the process flow diagram that a kind of content of the present invention pushes time defining method.
In the present embodiment, a kind of content pushes time defining method, comprises the following steps:
101: collect to push content and carry out arrangement and sort out; The propelling movement content of collection arranged according to content type, as amusement type content, consumption-orientation content, applied content etc., content is kept in content server.
102: obtain subscriber authorisation, gathered by mobile phone backstage logging modle that user browses on mobile terminals, the information of search content, and recording user is carrying out time T and the duration L of equipment operating.Such as by key search, the content information collected is classified, and recording user checks time and the duration of this propelling movement content, uploaded onto the server by the data R of mobile terminal interface by record, server sets up user preference time storehouse according to the data R uploaded;
103: server, according to the data R of record, calculates the special time that user pushes certain content, and the dissimilar content propelling movement time is set in the server.Wherein specific implementation method is: according to the data record R in user preference time storehouse, analytic statistics is carried out to data, the effective duration operated by regulation mobile terminal is filtered out user and reads the effective record pushing content, according to the time range effectively recorded when obtaining high amount of reading, dissimilar propelling movement content simulates the relation curve of amount of reading and running time, thus show that user consults the best propelling movement time of dissimilar content, and in the server for the propelling movement time of dissimilar content determination content;
104: according in server for the propelling movement time that dissimilar content is determined, specific content is pushed to the mobile terminal device of user in the corresponding time.Such as need to understand weather condition on the same day before analyzing known user and going out in the morning, then can according to analysis result in the morning 8:00 to push the weather condition on the same day to user;
105: check the frequency pushing content on mobile terminals according to user, backstage recording user checks the number of clicks of the type content, and the time point of browsing content and duration, by information feed back to server, user preference time model is upgraded, and the propelling movement time of update content.Such as during nonworkdays, user repeatedly browse queries is correlated with the related content such as tourist activity and route, the time point of the number of times that backstage is consulted according to user and browsing content and time long data record, during nonworkdays, push up-to-date tourist activity and recommended route to user.
Finally illustrate, although this instructions is described according to embodiment, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (6)
1. a content-based propelling movement time defining method, is characterized in that, comprise the following steps:
Step 1: arrangement is carried out to propelling movement content and sorts out;
Step 2: obtain subscriber authorisation, collection user browses on mobile terminals, search content, and recording user is carrying out time T and the duration L of above operation, is uploaded onto the server by the data R of record, sets up user preference time storehouse;
Step 3: according to the data R of record, calculate the special time that user pushes certain content, and the dissimilar content propelling movement time is set in the server;
Step 4: arrive the propelling movement time according to setting, corresponding contents pushed on subscriber terminal equipment;
Step 5: according to the frequency of user's viewing content on mobile terminals, personal behavior model is upgraded, and the propelling movement time of update content.
2. propelling movement time defining method according to claim 1, it is characterized in that: in step 1, carry out arrangement to the content pushed according to the type of content and sort out, content type comprises amusement type content, consumption-orientation content, applied content, be kept at the content put in order in content server.
3. propelling movement time defining method according to claim 1, it is characterized in that: in step 2, after the license of acquisition subscriber authorisation, on background acquisition mobile terminal, user browses, the information of search content, and recording user is carrying out time and the duration of equipment operating, classifies to the content gathered comprising by key search, and in conjunction with running time of user and duration, data record R is kept in user preference time storehouse.
4. propelling movement time defining method according to claim 1, it is characterized in that: in step 3, according to the data record R in user preference time storehouse, analytic statistics is carried out to data, obtain time range during high amount of reading, simulate the relation curve of amount of reading and running time according to dissimilar propelling movement content, thus show that user consults the best propelling movement time of dissimilar content, and in the server for the propelling movement time of dissimilar content determination content.
5. propelling movement time defining method according to claim 1, is characterized in that: in step 4, according in server for the propelling movement time that dissimilar content is determined, selected content is pushed to the mobile terminal device of user in the corresponding time.
6. propelling movement time defining method according to claim 1, it is characterized in that: in step 5, the frequency of user's viewing content on mobile terminals comprises after content pushes to mobile terminal, the clicks that backstage recording user is checked the type content, the time of browsing content and duration, by information feed back to server, original user preference time model is modified renewal, redefine content in the server and push the time.
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| CN201510597431.5A CN105243103A (en) | 2015-09-19 | 2015-09-19 | Content based push time determination method |
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Cited By (21)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105790800A (en) * | 2016-03-03 | 2016-07-20 | 上海智向信息科技有限公司 | On-line information pushing method and system based on wearable device |
| CN105871940A (en) * | 2016-06-27 | 2016-08-17 | 乐视控股（北京）有限公司 | Information recommending method and system |
| CN106096059A (en) * | 2016-07-11 | 2016-11-09 | 上海亿保健康管理有限公司 | A kind of method based on scene pushed information |
| CN106447456A (en) * | 2016-10-11 | 2017-02-22 | 广东国汇旅游信息有限公司 | Tourism system |
| CN106469159A (en) * | 2015-08-18 | 2017-03-01 | 上海亿动信息技术有限公司 | A kind of big data analysis method based on viewing User Status, apparatus and system |
| CN106649482A (en) * | 2016-09-30 | 2017-05-10 | 网易（杭州）网络有限公司 | Information push method and device |
| CN106998504A (en) * | 2016-01-22 | 2017-08-01 | 阿里巴巴集团控股有限公司 | content displaying method, device and system |
| WO2017128414A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Weather-based advertisement pushing method and pushing system |
| CN107391511A (en) * | 2016-05-16 | 2017-11-24 | 中国移动通信集团内蒙古有限公司 | A kind of information-pushing method and device |
| CN107730303A (en) * | 2017-09-15 | 2018-02-23 | 努比亚技术有限公司 | A kind of advertisement sending method, equipment and computer-readable recording medium |
| CN108259588A (en) * | 2018-01-09 | 2018-07-06 | 上海创图网络科技股份有限公司 | A kind of method for pushing and device of the cultural cloud platform based on big data |
| CN108346066A (en) * | 2018-01-19 | 2018-07-31 | 广东欧珀移动通信有限公司 | Advertisement sending method, device, server and storage medium |
| CN108848022A (en) * | 2018-06-05 | 2018-11-20 | 华南理工大学 | A kind of information push method based on scene and user behavior |
| CN109427002A (en) * | 2017-08-30 | 2019-03-05 | 深圳春沐源控股有限公司 | Client relation management method and system based on fruits and vegetables transaction |
| CN109636302A (en) * | 2018-10-23 | 2019-04-16 | 平安科技（深圳）有限公司 | Outgoing call rule configuration method, calling-out method, device and communication equipment |
| CN110659269A (en) * | 2019-08-15 | 2020-01-07 | 中国平安财产保险股份有限公司 | User access data processing method and device, computer equipment and storage medium |
| CN110704754A (en) * | 2019-10-18 | 2020-01-17 | 支付宝(杭州)信息技术有限公司 | Push model optimization method and device executed by user terminal |
| WO2020024454A1 (en) * | 2018-07-31 | 2020-02-06 | 平安科技（深圳）有限公司 | Time information acquisition method and apparatus, and readable storage medium |
| CN113779388A (en) * | 2021-08-25 | 2021-12-10 | 广州坚和网络科技有限公司 | Resource pushing method, user terminal, server and system |
| CN114945180A (en) * | 2022-04-06 | 2022-08-26 | 徐州工业职业技术学院 | Network high-order structure community generation and division method |
| CN117171432A (en) * | 2023-08-22 | 2023-12-05 | 广东中山网传媒信息科技有限公司 | Data pushing method of client APP |
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| CN106469159A (en) * | 2015-08-18 | 2017-03-01 | 上海亿动信息技术有限公司 | A kind of big data analysis method based on viewing User Status, apparatus and system |
| CN106998504B (en) * | 2016-01-22 | 2020-07-28 | 阿里巴巴集团控股有限公司 | Content display method, device and system |
| CN106998504A (en) * | 2016-01-22 | 2017-08-01 | 阿里巴巴集团控股有限公司 | content displaying method, device and system |
| WO2017128414A1 (en) * | 2016-01-31 | 2017-08-03 | 胡明祥 | Weather-based advertisement pushing method and pushing system |
| CN105790800A (en) * | 2016-03-03 | 2016-07-20 | 上海智向信息科技有限公司 | On-line information pushing method and system based on wearable device |
| CN105790800B (en) * | 2016-03-03 | 2019-02-19 | 上海智向信息科技有限公司 | A kind of online information method for pushing and system based on wearable device |
| CN107391511A (en) * | 2016-05-16 | 2017-11-24 | 中国移动通信集团内蒙古有限公司 | A kind of information-pushing method and device |
| CN105871940A (en) * | 2016-06-27 | 2016-08-17 | 乐视控股（北京）有限公司 | Information recommending method and system |
| CN106096059A (en) * | 2016-07-11 | 2016-11-09 | 上海亿保健康管理有限公司 | A kind of method based on scene pushed information |
| CN106649482A (en) * | 2016-09-30 | 2017-05-10 | 网易（杭州）网络有限公司 | Information push method and device |
| CN106447456A (en) * | 2016-10-11 | 2017-02-22 | 广东国汇旅游信息有限公司 | Tourism system |
| CN109427002A (en) * | 2017-08-30 | 2019-03-05 | 深圳春沐源控股有限公司 | Client relation management method and system based on fruits and vegetables transaction |
| CN107730303A (en) * | 2017-09-15 | 2018-02-23 | 努比亚技术有限公司 | A kind of advertisement sending method, equipment and computer-readable recording medium |
| CN107730303B (en) * | 2017-09-15 | 2021-08-10 | 努比亚技术有限公司 | Advertisement pushing method and device and computer readable storage medium |
| CN108259588A (en) * | 2018-01-09 | 2018-07-06 | 上海创图网络科技股份有限公司 | A kind of method for pushing and device of the cultural cloud platform based on big data |
| CN108346066A (en) * | 2018-01-19 | 2018-07-31 | 广东欧珀移动通信有限公司 | Advertisement sending method, device, server and storage medium |
| CN108848022A (en) * | 2018-06-05 | 2018-11-20 | 华南理工大学 | A kind of information push method based on scene and user behavior |
| WO2020024454A1 (en) * | 2018-07-31 | 2020-02-06 | 平安科技（深圳）有限公司 | Time information acquisition method and apparatus, and readable storage medium |
| CN109636302A (en) * | 2018-10-23 | 2019-04-16 | 平安科技（深圳）有限公司 | Outgoing call rule configuration method, calling-out method, device and communication equipment |
| CN110659269A (en) * | 2019-08-15 | 2020-01-07 | 中国平安财产保险股份有限公司 | User access data processing method and device, computer equipment and storage medium |
| CN110659269B (en) * | 2019-08-15 | 2024-04-02 | 中国平安财产保险股份有限公司 | User access data processing method, device, computer equipment and storage medium |
| CN110704754A (en) * | 2019-10-18 | 2020-01-17 | 支付宝(杭州)信息技术有限公司 | Push model optimization method and device executed by user terminal |
| CN110704754B (en) * | 2019-10-18 | 2023-03-28 | 支付宝(杭州)信息技术有限公司 | Push model optimization method and device executed by user terminal |
| CN113779388A (en) * | 2021-08-25 | 2021-12-10 | 广州坚和网络科技有限公司 | Resource pushing method, user terminal, server and system |
| CN114945180A (en) * | 2022-04-06 | 2022-08-26 | 徐州工业职业技术学院 | Network high-order structure community generation and division method |
| CN117171432A (en) * | 2023-08-22 | 2023-12-05 | 广东中山网传媒信息科技有限公司 | Data pushing method of client APP |
| CN117171432B (en) * | 2023-08-22 | 2024-03-29 | 广东中山网传媒信息科技有限公司 | Data pushing method of client APP |
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Application publication date: 20160113 |