CN103096270A - Active type mobile information pushing system and pushing method - Google Patents
Active type mobile information pushing system and pushing method Download PDFInfo
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- CN103096270A CN103096270A CN2013100480413A CN201310048041A CN103096270A CN 103096270 A CN103096270 A CN 103096270A CN 2013100480413 A CN2013100480413 A CN 2013100480413A CN 201310048041 A CN201310048041 A CN 201310048041A CN 103096270 A CN103096270 A CN 103096270A
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Abstract
The invention discloses an active type mobile information pushing system and a pushing method. The active type mobile information pushing system comprises a dynamic grouping portion (110) which conducts dynamic grouping on a user according to interest field, a field setting portion (120) and a pushing portion (130) which pushes information to the user in the field. A pusher sets a field which is to push information to the user according to interest field of the user.
Description
Technical field
The present invention relates to a kind of active mobile message supplying system and method for pushing.
Background technology
The mobile message propelling movement that present industry can provide mainly is based on the means such as note, multimedia message and carries out.To pushing Fang Eryan, the cost of propelling movement is high, precision is poor, conversion ratio is very low.The user of the individual contact method of quilt leakage has to stand oneself not worry of information of interest of receiving often, and therefore many users can complain the side of propelling movement.
Summary of the invention
In view of above-mentioned technical problem, the object of the present invention is to provide a kind of can be based on user behavior analysis active mobile message supplying system and the method for pushing of pushed information exactly.
Active mobile message supplying system involved in the present invention comprises: Dynamic Packet section, carry out Dynamic Packet according to interest worlds to the user; The configuration part, field pushes root and wants to the field of user's pushed information according to described user residing interest worlds setting; And push part, described user is carried out the information pushing in this field.
In above-mentioned active mobile message supplying system, also comprise information editing section, propelling movement side edits the information that will push according to the field in advance.
In above-mentioned active mobile message supplying system, also comprise database structure section, own interested field according to the user registers and registers by the supplying system client of installing on mobile terminal deposits the interested field of user and user account number in database.
In above-mentioned active mobile message supplying system, also comprise feedback section, described supplying system client records user browses, the user behavior of click information and feed back to supplying system
In above-mentioned active mobile message supplying system, also comprise renewal section, the variation according to user behavior analysis algorithm judgement user interest field is recorded in database, and new database more.
Active mobile message method for pushing involved in the present invention comprises: the Dynamic Packet step, according to interest worlds, the user is carried out Dynamic Packet; Step is set in the field, pushes root and wants to the field of user's pushed information according to described user residing interest worlds setting; And the propelling movement step, described user is carried out the information pushing in this field
In above-mentioned active mobile message method for pushing, also comprise information editing's step, propelling movement side edits the information that will push according to the field in advance.
In above-mentioned active mobile message method for pushing, also comprise the database construction step, own interested field according to the user registers and registers by the supplying system client of installing on mobile terminal deposits the interested field of user and user account number in database.
In above-mentioned active mobile message method for pushing, also comprise feedback step, described supplying system client records user browses, the user behavior of click information and feed back to supplying system.
In above-mentioned active mobile message method for pushing, also comprise step of updating, the variation according to user behavior analysis algorithm judgement user interest field is recorded in database, and new database more.
According to active mobile message method for pushing of the present invention and supplying system, the passage of pushed information is based on mobile IP protocol to carry out, the propelling movement cost is low, can carry out the automatic dynamic grouping to the target audience according to interest worlds and the user behavior analysis that the user selects, so just guaranteed that the information that pushes is all that the user is interested, be all valuable information to the client, when promoting user's experience, improved conversion ratio.
Description of drawings
Fig. 1 is the block diagram of an embodiment of active mobile message supplying system involved in the present invention.
Fig. 2 is the flow chart of an embodiment of active mobile message method for pushing of the present invention.
Fig. 3 is the flow chart of a specific embodiment of active mobile message method for pushing of the present invention.
Embodiment
Below, with reference to accompanying drawing, active mobile message supplying system and method for pushing involved in the present invention are described.When considered in conjunction with the accompanying drawings, by the following detailed description of reference, can more completely understand better the present invention and easily learn wherein many advantages of following, but accompanying drawing described herein is used to provide a further understanding of the present invention, consist of the application's a part, illustrative examples of the present invention and explanation thereof are used for explaining the present invention, do not consist of to improper restriction of the present invention, wherein:
Fig. 1 is the flow chart of an embodiment of active mobile message supplying system involved in the present invention.As shown in Figure 1, this active mobile message supplying system comprises: Dynamic Packet section 110, carry out Dynamic Packet according to interest worlds to the user; Configuration part, field 120 pushes root and wants to the field of user's pushed information according to user's residing interest worlds setting; And push part 130, the user is carried out the information pushing in this field.
Fig. 2 is the flow chart of an embodiment of active mobile message method for pushing of the present invention, and as shown in Figure 2, this active mobile message method for pushing comprises: Dynamic Packet step S210, carry out Dynamic Packet according to interest worlds to the user; Step S220 is set in the field, pushes root and wants to the field of user's pushed information according to user's residing interest worlds setting; And push step S230, the user is carried out the information pushing in this field.
Fig. 3 is the flow chart of a specific embodiment of active mobile message method for pushing of the present invention.In Fig. 3, this active mobile message method for pushing comprises the following steps:.
Step S310: the user registers by the supplying system client of self mobile terminal;
Step S320: the user registers own interested field;
Step S330: supplying system recording user interested field and is carried out Dynamic Packet according to interest worlds with the user in customer data base;
Step S340: to the mobile terminal pushed information of relative users group;
Step S350: the supplying system client feeds back to supplying system with user Liu Lina, click information;
Step S360: supplying system run user behavioural analysis algorithm;
Step S370: the variation in user interest field is judged by system;
Step S380: propelling movement side editor pushed information;
Step S390: the field that propelling movement side's selection information wish pushes.
The user registers and registers own interested field by the supplying system client of installing on mobile terminal; Supplying system deposits the interested field of user and user account number in database (database construction step, database structure section).
The interested field of supplying system recording user (can be a plurality of), and field interested according to the user is with user's Dynamic Packet (Dynamic Packet step, Dynamic Packet section);
When propelling movement side wants pushed information, at first propelling movement side will edit pushed information (information editing's step, information editing section), then (step is set in the field will to set the field that wish pushes (can for single), the configuration part, field), the field that pushes when wish is a plurality of, information pushing (pushing step, push part) is carried out respectively in corresponding each selected field respectively.
Supplying system field residing according to pushed information is to relative users group pushed information (pushing step, push part);
Supplying system client records user browses, the user behavior of click information and feed back to supplying system (feedback step, feedback section);
Supplying system is recorded in database according to the variation in user behavior analysis algorithm judgement user interest field, and new database (step of updating, renewal section) more.
About the user behavior analysis algorithm, suppose that user i is A(j at the interval t of special time to the interest-degree of a certain interest worlds k, k, t), its depend on user i at special time to receiving the clicking rate B(j of information, t) and user i to click degree C(j, the k of a certain interest worlds k), as follows to the computational methods of interest-degree A:
A(j, k, t)=(nB(j, t)+mC(j, k))/(n+m), wherein n, m represent weight coefficient, 0≤B(j, t)≤1,0≤C(j, k)≤1.
work as A(j, k, during t) greater than Amax, system judges that user j is fully interesting to interest worlds k at the interval t of special time, automatically user j is added interest worlds k, the information of the interest worlds k that needs in the interval t of special time to push all is pushed to user j, work as A(j, k, during t) less than Amin, the judgement user j of system has no interest to interest worlds k fully at the interval t of special time, not to user j pushed information, work as A(j, k, during t) less than Amax and greater than Amin, according to (Amax-A(j, k, t)) random chance/(Amax-Amin) pushes the information of interest worlds k at the interval t of special time to the user.Here, 0≤Amin＜Amax≤1, the selective dependency of occurrence can allow Amin near 0 in the service provider as far as possible, allows Amax near 1.
In the present invention, supplying system can carry out Dynamic Packet to the user automatically, and the foundation of grouping is that the interest worlds selected of user oneself and system are to the analysis of user behavior.
When having information to push, system carries out orientation precisely propelling movement to user's group in corresponding field by means such as mass-sending and unique user iteration according to the field that the hope of propelling movement side pushes.
The transmission technology that characteristics of the present invention are based on is Mobile IP, the mode of pushed information is initiatively, precisely, cheaply, the user interest field of supplying system is dynamic change, and the user interest field can be carried out initial setting and according to supplying system, the analysis result of user behavior be carried out dynamic auto variation when the user registers by the supplying system client.
It is advantageous that and to carry out intellectual analysis according to user's interest and user behavior, carry out orientation and precisely push.
The content of pushed information can comprise that the general information such as news, Eight Diagrams, joke and notice, advertisement etc. may have the information of commercial value, and the content of propelling movement is complicated more than note, comprises text, picture, file, XML data etc., and can realize automatic parsing.
The advantage of the relative prior art of the present invention is: movement-based IP technical transmission, and cost is low, not controlled by operator; The form of pushed information is not subjected to the restriction of text and number of words, and the propelling movement ability is strong; Applicable terminal is wide, does not rely on cellular network; Use Intellectual Analysis Technology dynamically to adjust the user interest field, precision is high.
Although embodiments of the invention are illustrated, although embodiments of the invention are illustrated, this embodiment proposes as an example, is not intended to limit scope of invention.This embodiment can implement with other various forms, as long as can carry out various omissions, replacement, change in the scope of the main idea that does not break away from invention.This embodiment and distortion thereof all are comprised in scope of invention or main idea, and, be included in the invention and its impartial scope that the scope of claim puts down in writing.
Claims (10)
1. active mobile message supplying system comprises:
Dynamic Packet section carries out Dynamic Packet according to interest worlds to the user;
The configuration part, field pushes root and wants to the field of user's pushed information according to described user residing interest worlds setting; And
Push part is carried out the information pushing in this field to described user.
2. active mobile message supplying system according to claim 1 also comprises:
Information editing section, propelling movement side edits the information that will push according to the field in advance.
3. active mobile message supplying system according to claim 1 and 2 also comprises:
Database structure section, the own interested field according to the user registers and registers by the supplying system client of installing on mobile terminal deposits the interested field of user and user account number in database.
According to claim 1 to 3 described active mobile message supplying system, also comprise:
Feedback section, described supplying system client records user browses, the user behavior of click information and feed back to supplying system.
5. active mobile message supplying system described according to claim, also comprise,
Renewal section, the variation according to user behavior analysis algorithm judgement user interest field is recorded in database, and new database more.
6. active mobile message method for pushing comprises:
The Dynamic Packet step is carried out Dynamic Packet according to interest worlds to the user;
Step is set in the field, pushes root and wants to the field of user's pushed information according to described user residing interest worlds setting; And
Push step, described user is carried out the information pushing in this field.
7. active mobile message method for pushing according to claim 7 also comprises:
Information editing's step, propelling movement side edits the information that will push according to the field in advance.
8. according to claim 6 or 7 described active mobile message method for pushing also comprise:
The database construction step, the own interested field according to the user registers and registers by the supplying system client of installing on mobile terminal deposits the interested field of user and user account number in database.
9. the described active mobile message method for pushing of any one according to claim 6 to 8 also comprises:
Feedback step, described supplying system client records user browses, the user behavior of click information and feed back to supplying system.
10. active mobile message method for pushing according to claim 9 also comprises:
Step of updating, the variation according to user behavior analysis algorithm judgement user interest field is recorded in database, and new database more.
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| CN103312817A (en) * | 2013-07-03 | 2013-09-18 | 中国矿业大学 | Active information providing method in wireless application protocol (WAP) environment |
| CN104462603A (en) * | 2014-12-31 | 2015-03-25 | 国家电网公司 | Information processing method and device |
| CN105243103A (en) * | 2015-09-19 | 2016-01-13 | 杭州电子科技大学 | Content based push time determination method |
| CN110390605A (en) * | 2019-07-25 | 2019-10-29 | 新奥（中国）燃气投资有限公司 | A kind of modification scheme method for pushing and device |
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| CN103096270B (en) | 2015-09-16 |
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